Winning on Amazon in 2025 Starts with Mind, Body & Brand

Winning on Amazon in 2025 Starts with Mind, Body & Brand Speaker 1: What's going on, Badger Nation? Welcome to The PPC Den Podcast, the world's first and longest-running show all about how to make your Amazon advertising life a little bit easier and a little bit more profitable. Today on the show, We have sage wisdom coming in from Mina Elias. He's back on the show. Always good to have Mina on the show. He always brings such good energy with him. And to be honest, we're going to be talking about two fundamentals. We're going to be talking business, business on Amazon. So we're going to be getting out of the weeds where we normally stand, and we're going to be jumping into the foundations of Amazon marketing, Amazon growth, Amazon business. And it's perfect because, you know, I was having a conversation with someone the other day, you know, their ad spend was like under $5,000 a month and they were really interested in day parting. And while day parting can be impactful, if you actually think about it, it is a very surgical nano optimization, right? You're taking the week and you're dividing it up between 168 hours in that week. And you're sort of doing this very microscopic surgical optimization when in some ways you'd be more benefited by zooming out and focusing on some of the fundamentals which could potentially scale you twice as high as opposed to something that might give you, you know, a single digit percentage gain over a certain amount of hours. So I enjoy this one. It's energizing. I think it'll energize you to to be a better Amazon seller, Amazon marketer, an entrepreneur, or freelancer, or brand manager. Let's jump in to the show. Mina, thank you so much for coming back on the show. You always bring such good energy to the point where I want to give you a more pronounced Intro. Welcome back to The PPC Den. Mina Elias. Welcome back to the show, man. Speaker 2: You didn't say the reigning heavyweight champion of the world, dude. Come on. Speaker 1: The reigning heavyweight champion of the world, coming in from Miami, Florida, Mina Elias. Unknown Speaker: I love it, dude. Speaker 1: I love it. Speaker 2: That was perfect. Speaker 1: There you go. Have you ever had an intro like that before? Speaker 2: No, no, no. That's usually like pro fights. You got to be in the top, the main guard, one main fighter or something. Speaker 1: I would like to believe I've had an intro like that. I did wrestling in high school. Now, granted, it was not for me. The whole team came out. We came out to ACDC, Thunderstruck. It's great stuff. I had a very bad record. I think I was like 2 and 20. It was JV. I only did it for one year, but it was a lot of fun. Speaker 2: Wrestling is awesome, man. And I think the mental aspect of it is super rewarding too. Speaker 1: One of my favorite questions to ask people and it is always, what is one non Work thing or one non-business thing that makes you better at business. Almost every answer that I've ever received from people has been, go get fit, because it just builds a level of mental toughness that transcends into everything. How you do one thing is how you do all things. And I think that's, I couldn't agree more. Speaker 2: You have a better machine too. Like your body's a machine. Like, you know, if you're like over, not overweight, but whatever, you know, let's say you're a little bit unhealthy, a little bit overweight, and you're running on You know, not the healthiest food. It's like, okay, now you have a kind of a heavier, clunkier, rustier machine with like worse fuel versus like a Lamborghini with like the cleanest, you know, fuel and nitrous. Speaker 1: Yeah, bro. I always tell my kid, you could do hard things. You could do it. You could do hard things. Got to work that mental discipline, mental fortitude. Speaking of mental fortitude, you need a lot of it to survive on Amazon. It is not for the faint of heart. And you got to know how to compete. You got to know how to push it. And I'm curious, people might need more mental fortitude every year than previous. So we're sitting here midway through 2025. What kinds of conversations are you having, whether it be internally with your team, or internally with a client? What kinds of conversations are we having? What's on people's minds? How are we trying to sharpen the saw this year? Speaker 2: Yeah, very good question. So, the biggest problem with Amazon that I'm seeing, that I'm noticing, is Amazon is a young industry, and it was a gold mine. Only, what, seven years? Speaker 1: It was easy pickings, man. Speaker 2: When I started seven years ago, I had like a golden bag, shitty-ass golden bag with a sticker on it. With electrolytes and that shit sold well, right? Now granted, I had a better formula and I had a better price and I was getting a decent amount of reviews, but impossible, impossible. Because that's like selling, you remember the Lada car, L-A-D-A, you know what I'm talking about? Like where they had the exact same car for like 25 years and it's just, it's like a box car. But if you brought a box car that was popping in 1992 or not even popping, acceptable in 1992 and try to sell it today, it wouldn't sell. Does that mean that the car industry got so much harder? No, it's not. It's just the natural evolution of business where competition, like as more people like get into the industry breeds competition, competition breeds like more excellence and a higher standard. And so that's what's happening on Amazon. So that's like kind of one thing that I'm always having conversation with people about is like, if you are going to build a brand on Amazon, Instead of like, a lot of people are attached to the past. I'm like, I want you to forget anything that ever happened and ask yourself this. Am I building the best brand in the world right now? That should be your bar. If it's the best brand in the world and you're doing everything to build the best brand in the world. And if you just tell it, like if you kind of set that bar and every day tell yourself like, what do I need to do to build the best brand in the world? You start to, and I'll talk technically because I know like sometimes this woo stuff doesn't resonate, at least with me on podcasts, it doesn't resonate. But what do I need to do to build the best brand in the world? So first of all, you take a step back from, I need to make money or whatever. You just, you start thinking about, okay, what makes a brand the best brand in the world? Number one, first and foremost, the most superior product market fit. Which means you look at your product and you look at everything on the market. So you have your competitors, you have you, and you have the ideal clients, ideal shoppers that you're selling to. And you create this feedback loop. So you take your current product or new one, if you're going to build one, you take your competitors, you go to the ICP and you say, what makes you buy these? What deters you from buying these? Or what do you have complaints about? What problem are you solving? If I'm buying, let's say, an electrolyte powder, I'm solving a hydration problem. I want to feel hydrated. Why? Well, I want to feel like I have more energy. I want to feel like my body's more hydrated and my skin is better, whatever. These are the things that I'm looking for. I'm just looking to feel better when I take this and I know that having more hydration is going to make me feel better. Okay, what about like an electric drum set? My goal is to have like really high quality drum set, almost identical, probably if something that looks good, probably something that's easy, light, easy to maneuver, maybe can be packed away in a nice way and open like that doesn't take a lot of space in the house. Also, maybe when I hit it, it doesn't make a lot of noise. So like If I have a spouse or if I have kids or whatever, they're not bothered by the noise. If I'm looking for an electric diffuser, I'm looking for something that looks sleek, long battery life, doesn't leak, maybe has lights, can program with my phone, can do multiple aromas, it's healthy, whatever, just a bunch of stuff. So once you understand what these people are looking for, What they like, what they don't like, what's the problem they're looking to solve, then you can work on creating the most superior product. Now, if you're listening to this and you have a product and you're not working on the next version of that product that makes it immediately the most superior product on the market, that's the first thing you have to do, right? Because when you're trying to build the best brand in the world, That's the first thing. I was joking with my friend the other day. I'm like, we're working so hard. But you have a company like Amazon and their internal is like a dumpster fire or Facebook and their internal is a dumpster fire. Now, obviously, we love Amazon and with all respect to them, but you've called support. You talk to one team member and they don't know another team member on their team or whatever. But these people are like, I mean, these companies are like, the market cap is in the trillions. So, they got there because there's only one reason. Their product is so good that you are willing to accept it. So, for me, as a seller, Amazon is so good, it is the easiest way to make money that I'm willing to accept all the stuff. Or for a shopper, whatever it is, the product is so good, you're willing to accept it. Companies are growing and scaling so much because their product is so good and customers want their product so much. That kind of talks about the power of the product. And then you start to look around everything else. You're like, okay, so I have a superior product. What else is really the best brand in the world? Even if it's just an Amazon brand, what does the best brand in the world look like? Well, when it comes to seeing the product in the search results, it stands out the most and it talks to the customer the best. When it comes to the price, it has like the best price or like a price that makes the most sense from a value perspective. So it could be more expensive than the average, but it's like it's worth it. Or it could be less expensive than the average if it, you know, that's kind of the play. It has a lot of reviews. You go into the listing. It clearly communicates to people. First of all, visually, it's beautiful. And it clearly, in the visuals, communicates to people two things. Number one, that professional feel of like, you know, you look at a brand, right? Think of the biggest brand that you know, right? Like Nike, Adidas, all these ones. And you look at it and you're like, wow, the graphic designers who made these images are phenomenal, right? Everything's cohesive. You don't really fully analyze it, but you just feel like, wow, this is high level. And then you kind of look at Amazon sellers and you're like, this kind of looks like a Photoshop. This looks like it's Chinese. You know what I mean? So that's the difference, having that level, communicating the images. That is where the conversation is really changing. It's like, okay, we need to start operating like you're trying to build the best brand. And there's a lot of the successful brands out there that have been operating like that since day one, like Bloom Nutrition or Alani New or First Form or any one of those big new supplement brands or any brands. Tatcha, the skincare. Those people are operating at the highest level and not because they have anything special. They just made it their mission to be the best brand. While a lot of Amazon sellers just made it their mission to make money. And that's the difference. Speaker 1: You know, I love the exercise of sitting down with someone, searching for a keyword, and then asking a very simple question. Do you have the best product page on the internet for this search? And then like sort of compiling all the reasons why they do or do not. And I think that's a really interesting thing to do and like compare Hero images, compare product titles, compare descriptions, compare A-plus content, compare review ratings, compare all this stuff. And then you can very clearly see that one of them is indeed the best one. And I think that there's such a simple question that uncovers so dang much because it just allows you to be like, oh, I don't have the best product page for this search. And it's okay because now you know. And I think that is such a fundamental thing to ask before you're doing anything else. It's like, oh, let me day part Tuesdays at 2 p.m. to 4 p.m. That's like, wait a second. No, there's actually a much higher value, more important question to ask first. It's like, let's get this situated first. And I think it's such an important concept. Honestly, you know it. You do marketing for a brand that just has this stuff figured out, and then you do marketing for a brand that maybe doesn't. It's like night and day. It's like the brand that does this, they have a little bit of a cheat code turned on. Every campaign just happens to work. Every campaign just feels a little bit easier to run. The ACoS is surprisingly low. Dude, I saw a supplement brand the other day. You know, most supplement brands have ACOSs that are sky high, intolerable ACOSs on their campaigns. You know, like 80% is a good one. They had like a 30% ACOS in like the protein space. I was like, what on earth? And they just had this insane conversion rate. I'd never seen anything like that in the supplement space. I'm just like, what? You have a 30% ACOS for supplements and you're getting repeat purchases later? And I'm just like, they just were fevering about product market fit and display of their product. And they did this sort of exercise. They knew everyone in their top 10. They knew everything that everyone was doing. And they knew where they fit into everything. And I'm just like, This is unbelievable. So if you want the cheat code, start there. It's the cheat code. Speaker 2: Isn't that the best thing ever? With any other form of selling, you don't have that. If you're doing Facebook ads, you don't have that. You're literally like, I'm on Facebook and you need to pattern interrupt me and get me hooked and get me to buy in and watch even though I know this is an ad. Versus on Amazon, the people are coming, they want to buy, and it's simply a comparison game. So doesn't that make everything so much simpler? Literally, it's kind of like a bodybuilding show. People ask each other, what do they have that's better than me? Okay, perfect. Let me make mine better. And for me, that's why I actually feel like I'm more successful in Amazon than I would be, for example, in Facebook ads when I tried Facebook ads is because Facebook ads maybe requires a lot more creativity and positioning and things like that. And I have a friend who's very successful, DTC. And, you know, his Amazon just does well because of his DTC. But, you know, he's really good at the angles and like understanding positioning and all this stuff, which is like the higher level of marketing versus I'm like, I'm just great at like putting things next to each other and making a comparison and say, yeah, how can I be better, which is maybe a lazier way, but it's just something that I can systemize better. Speaker 1: You know, I call it sometimes like you can still moneyball your way to success on Amazon. And when I say like you could still moneyball, meaning like you don't need that hyper creative mind. You can, in many ways, like have a checklist. And to be honest, I think you can also moneyball your way on like TikTok ads or Facebook ads too. You meet a lot of really geeky people, myself included, or numbers nerds, or people that prefer time in spreadsheets as opposed to building customer feel boards or vibe boards. But what I do think you can do is you build up that checklist of all of the emotional triggers that you want to be sure that you're hitting on your product page. You want to be sure that you do the act of comparing your hero image versus everyone else's hero image. Analyze it for key components of what a hero image is. So I think it's like checklists on checklists. That's how I sort of view playing money ball, where it's just like, I'm running through a bigger checklist than you are. It's just like, I'm checking for more things than a competition is. A competition might be trying to just satisfy a requirement on Amazon, or they might just be trying to work towards completion, and I have a 10-point quality checklist that all my hero images can have. And everyone else just has two or three points that they're trying to get. So I think stuff like that is really valuable to think of, like, do you have the best one when you make a search? And that's been relevant today as it has been. Since forever, and it's true, more things matter more over time as maybe competition gets a little savvier over time or consumers are expecting something different over time. Sure, it's still a good thing to talk about. Let's go counterpoint to all that. Let's say you get on the phone with someone and they're like, hey, you know what? I did this exercise. I did really aim to have the best Product page, the best brand. And what would you anticipate if someone were to tell you that, like, hey, I already did that exercise. I do have a great brand. And let's just say for the sake here, they do. What would you anticipate that company's next biggest issue is? Speaker 2: I wouldn't say it's the next biggest issue, but once you have that figured out, right, like this is kind of the strategy. I'll walk you through my exact, when I talk to a brand, how do I grow you on Amazon? It's a very, very simple formula, simpler than most people think. So we have a good product, good product market fit. That's kind of the beginning. It's almost like a prerequisite. Now let's start from the bottom up. So product page is optimized. So amazing main image, amazing listing images, videos in the listing, brand story, premium A-plus content. The title bullet points are SEO optimized. You have virtual bundles going. You have brand defense. You have that UGC videos filled out. Perfect. So now when people come to the page, the maximum amount of them are going to convert. Great. Now let's go step up. Click through it. So when people see you, they click on you. And that's main image, price, reviews and star ratings, discounts and coupons. And then if you do any deals. So now, okay, how does Amazon operate? Amazon is a big funnel. People seeing you and then they see you in the search results or in product page, they click on you and then they buy. That's actually a thousand small funnels. It's a thousand search results, search keywords, a thousand different search terms. So let's identify all those thousand search terms through Jungle Scout, Data Dive, whatever, Helium 10, Reverse Ace and Lookup. Shout out Search Query Performance Report has it too. Just compile all of it. You just want to make one big massive list and product pages, so ASINs too. Now once you have that list, basically right now, based on your position, you have a certain amount of visibility in that. The only thing that your PPC can do is I can show up higher or lower. So you launch the campaigns and the campaigns, there's a little bit of tweaking because there's a little bit of that technical black box that we don't know. I'm going to launch a campaign, $100 budget, one keyword in that campaign, exact, or $100 budget, two keywords in that campaign, or $200 budget, two keywords in that campaign, exact. How are the keywords going to show up and where am I going to show up in the search results and all that kind of stuff? We don't really know. So that's where the tweaking comes in. But the general principle is now that we have all these search terms, I have a certain amount of money that I can spend. So let's assume I'm starting with zero. The most I can spend a day is like $500. So that $500 initially is like, okay, probably if the cost per click is $1 and I need $15 to get that kind of statistical significance of I spent $15 and either made a sale or didn't make a sale and I can make a decision. So $15, $500, you're probably looking at like 30 keywords that we can start with. So let's start with 30 keywords that we can spend on per day. So you spend the money on the 30 keywords or let's say 60 keywords over two days. Spend the money on 60 keywords over two days and now you're making decisions. In that position, when I launched those campaigns, people started seeing me. A certain percent clicked and a certain percentage bought. And those two percentages are different for every single keyword based on also your position. Because sometimes when I'm next to the giants, my click-through rate is bad. When I'm next to the babies, my click-through rate is good. Anyways, so now I'm just showing up in different positions and trying to convert. I spent the money, got the data. Out of that $500, maybe $100, of it converted profitably, and I keep that stuff running. And now I have $400 more. So now I'm taking a bet on another, whatever, let's say 20, 30 keywords. So now I'm going and picking, again, a lot of it is guessing, initially, because you don't have data. But once you have data, you're like, okay, now instead of fully guessing, like saying, oh, let's just put the main keywords and some of the long tail keywords, you're like, let's put the search terms that converted in the search term report, because we have some data that it converted. Ideally, The maximum, maximum growth on Amazon is you have position number one and converting the most possible, best click-through rate, best conversion rate that you can get. Position number one on every single search term, position number one on every single ASIN. And then you're capturing customer data. So every single person who gets your product, maybe you have Amazon ships and product packaging, it's coming in a very nice branded outer package. They're seeing a QR code that's irresistible. They're scanning it. They're coming into your system. Let's say your product needs an application. The product is half as effective without the application. So they're all scanning the application. Now you have them in a community and you can either get them on a subscription if you can or push them to a new launch or get them for a different product, something like that. So that's kind of the key to maximum growth on Amazon. Now besides that, there's some of the logistical stuff. So Making sure that your inventory is getting into Amazon in a good way and if you're shipping from China, maybe just buying a little bit extra, warehousing it in a 3PL in America if you can't have it too much in Amazon, dripping it there, having a good quality control system so zero products get into Amazon with any damages. And beyond that, it's literally, okay, cool. Logistically, you're solid and you've maximized the bottom of the funnel, so capturing as many people as possible. Getting them to purchase again or getting on subscription as possible, converting the most amount of people, getting the most amount of people who see you in the results to click on you. And then at the top is just getting the most amount of people to see you. And the most amount of people to see you is ultimately like how high can you be in the search results. And convert, you know, because maybe, you know, position four, it's like, dude, you're getting hammered. You're converting. Well, like your ACOS is, you know, it's too high because it's the cost per clicks are too high or it's too competitive. Maybe you move down to position 13 and you're like, money. Maybe it's not working. Maybe, listen, when you show up in this search results, the people are looking for something that's not quite you. Or, you know, there's just way too many people who are better than you and you're not converting. You're not getting any share of that keyword. That's essentially the full playbook to grow on Amazon. That's kind of the conversation that we have is like, now that we know all of this, what can we implement and how can we do it in a controlled experiment manner? Not, you know, hey, amazing. I listened to Mina and he said, you know, let's do main image. Let's do listing image video. And you do 50 things because then it's like you don't, you can't track it. So you just build a plan. And you know, the problem sometimes is you talked about you have this 10 point checklist for main image. What you probably didn't mention is on top of that, you're probably Doing that checklist like every 30 to 60 days because it's like great like your main image was amazing And then I'm like dude Michael's main image is sick Let me add that badge and now you know it's now you want to one-up me because I'm a competitor so How do you balance all of that stuff? How do you balance continuously improving every part of your listings and your images and your product? Without changing too many things at once and then now you lost data. Speaker 1: I think that's a Still, even today, this is a second really good principle to follow because even today, I do still... I talked to someone yesterday who was just like, Oh, I imagine there's a lot of work up front, but then you're done with all that, right? I'm just like, no. The most successful brands are really systematic in how they approach improvement. They're looking and they're studying and they're being very meticulous about things that they're changing over time. I would say the brands that see success most Unclearly, so they cannot see success, are the ones who are sort of very herky-jerky with how they make their optimizations across everything, PPC or otherwise, where they sort of don't do very much and then they come in and they do a ton of stuff and then they don't do anything for a while and they don't understand the results of that. They come back in and they do a whole bunch of more stuff. And I found that the brands, and it is really worth doing sort of a meticulous And yes, checking yourself against the top conversion share. You know, there's a really helpful report in Brand Analytics. Product Opportunity Explorer can also tell you some of this information, which is, of course, what share of conversions do people have for a particular Keyword search, and I think that's a really helpful way to view, it's like, oh, I have the most conversion share for this keyword when someone searches, or I do not, but that company does. And you can just sort of see that on a per-keyword basis, which I think is really helpful at help keeping you grounded, because you can ask that question. If you take the first thing that we talked about, which was, do we have the best products page on the internet for this particular search? And hopefully, you feel like the answer is yes. And then ultimately, unfortunately, it's not up to you. It's up to the market. And then you can actually use a report like Brand Analytics, and it'll tell you, oh, your conversion share was blank, and the top conversion share was You were X and this was Y. So you can sort of see that gap and you could begin to ask yourself, why does this gap exist? And then begin to take action and try to improve that. Speaker 2: Yeah, dude, I love it. I think that's honestly, I hate when people say like, it's, you're never going to get to a point where you can set it and forget it. There's two reasons why people even think that, right? Like you would never think a restaurant would get to a point where you can set it and forget it. The reason people think that about Amazon is There's been a lot of gurus lying and saying that Amazon's passive income so that they can get you to buy their course. And then, you know, now there's some sort of course. I mean, listen, I sell a course, but it's like, I will never tell you that at some point you're going to have a passive income. Speaker 1: Imagine you only had a course. Speaker 2: Yeah. Yeah. That would be a little bit different. But then the other thing is, maybe in 2015, 2016, There was a reality where you could put up a product on Amazon and just set it up and not really optimize too much and it would sell. Yes, that existed. The same way that when I grew up in Dubai in 1994 to 2010, 1998, 2000, dude, Dubai, you would show up to Dubai, you would be an average engineer and you would make $10,000 a month as a salary and you would get Six weeks paid vacation. They would pay for your housing. They would pay for your airplane tickets when you would travel, right? That reality existed. I lived it. It does not exist anymore because the demand for Dubai was so much that now the companies are like, Well, you want 10K, this guy's willing to work for 2K, because he's coming from some country in Africa or Eastern Europe or something. He's like, dude, I'll do anything just to stay here. And so I'm like, of course, if I was a business owner and you guys are the same, this guy's maybe going to make me whatever, 100K a month in revenue. You're going to make me 120. I'll take that guy. Because it's like, you know, it's like, I can have five of them for the same price as you. And so that's essentially what people like, yes, if a reality once existed where Amazon is passive, that's fine. But it is no longer that same reality. And I think people just need to let it go. And like, If you want to build a brand and build a business on Amazon, I think Amazon is still the best place to build a brand because you have all of that incoming traffic. All you have to do is just create a better product. And obviously, there's certain things you could do, like TikTok Shop, for example. Just by putting out content on TikTok Shop and potentially some of it does well and goes viral, you get overflow traffic into Amazon and that makes it work even better. Again, it's still the best place to build a brand. It's just that like fun reality where like you could put products up and they would sell just doesn't exist anymore. Speaker 1: You know, there's a big difference also between selling a product and building a company. And you know, I would even say even way back when putting a product on and just having it sell sort of like In an easier competitive environment, you could still exceed expectations by really doing everything else on top of it, right? So Mina, thank you so much for coming on the show and reminding us of some of these good fundamentals, everything from ensuring that you truly do and you really are interested in incredible product market fit, because that is a huge Chico to everything, as well as sort of conversion share per keyword. I think it's a really good concept to always keep at the front of our minds as well as Go exercise and eat right. Speaker 2: And do jiu-jitsu. Speaker 1: And do jiu-jitsu. Mina, thank you so much for coming back on the show. Where can people find you on the internet? Where's your preferred location? Speaker 2: I would say, if you want value, go to my YouTube at Mina Elias. And if you want to hit me up, go to LinkedIn or Instagram at TheMinaElias or Mina Elias on LinkedIn and ask me questions. I answer everyone's questions as long as it's a nice, clear, concise. Sometimes I get this paragraph long. I'm like, dude, I can barely, like, go to the bathroom during my work day. And then, you know, sometimes people just say, hi, how are you doing? And I'm like, I'm not going to respond. Speaker 1: Right on. Well, Mina, thank you so much. I encourage people to go check you out. It's always a pleasure to talk with you. I hope things are staying sunny down there in Miami. And any plans for this summer? Any personal plans? What are you excited about when you're away from the computer? Speaker 2: A lot, dude. I'm going to Tomorrowland in Belgium. So that's going to be a sick festival. Then probably going to hop over to Amsterdam. And then Burning Man. Burning Man is always killer. And then probably one more trip to Europe or something. So this year, January to mid-year, end of June, I'm just going 110,000 miles an hour. But when the summer hits, I like to take a few weeks off. Not at a time, but once each. That really helps me get my creativity and resets me. Speaker 1: A thousand percent. A thousand percent. That's another non-business thing that makes you better at business, which is time away to get that mind clear. And I'll often think of ideas, like outdoing random things. Away from work as well. I'm just like, oh wow, that's a great idea. I need to be sure that I capture that and go back to work and do this. Speaker 2: Best ideas. That's one of the best ideas. Speaker 1: Right. I'm charging up my RPMs when I'm away from work. I'm just like, yes, let me back at it. Speaker 2: Yeah, that's how I feel exactly. Speaker 1: Except I got to get my fingers back to proper dexterity so I can get my words per minute up as fast as possible. Speaker 2: I don't even do words per minute anymore. Now I'm just doing talk to text. Speaker 1: Oh my God, I was just about to say that. I'm like, you know what? I'm doing a lot of talk to text right now. Speaker 2: It's great. My friends make fun of me all the time. I'm like, dude, I just can speak so much faster than I can type. Speaker 1: Big time. On my phone, it's not even a question. I'm like, I'm not typing on my phone anymore. Mina, thank you so much. Have a good one. Talk to you soon. And everyone else, I'll see you next week here on The PPC Den Podcast. Unknown Speaker: And picked keywords I've got my bids Set placements too And bad mistakes I've made a few I've had my share of wrong keywords The PPC Den. Let me be certain, my friends. And we'll keep on the pace. The PPC No time for medicars, cause we fixed the game.