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In this issue, we explore whether AI is sabotaging your ad performance. Victoria Griggs shares insights on which hidden Meta AI ad settings to disable and explains the impact of editing ads post-launch on social proof. Plus, learn why treating TikTok Shop like Amazon PPC is a common pitfall for brands...

"Flood the TikTok algorithm with the 'Blitz Method'—a 48-hour posting strategy that triggers GMV Max ad spend and pushes your product viral. Avoid AI-generated UGC like the plague; it kills trust and your brand. Smaller brands must become their own content creators before expecting affiliates to drive sales."

Just discovered an incredible networking opportunity at the Turn 11 garages tonight at the F1 track in Austin. It's an entrepreneur dinner where I'll be diving into some serious business insights with fellow Amazon sellers. Who knew the racetrack could be a place for business strategy sessions? You need to see this...

In this issue, we explore how to stack three key elements on Amazon to create a conversion boost for Q4. Discover why a new listing's biggest challenge isn't rank but competing against listings with thousands of reviews. Learn how strategic discounting can help without devaluing your product, based on insights from industry experts...

Taking Amazon PPC in-house transformed Jason's approach, allowing him to launch products strategically and connect advertising with business goals. Sponsored Brands spend jumped from 5% to 26% as he leveraged focused targeting and showcased new products alongside established ones. AI tools like Claude and Helium 10's MCP integration streamlined his workflow, cutting reporting time and enhancing creative testing, which once doubled his sales in a week following an image update.

"TikTok Shop's new performance score is live, impacting seller rankings with stricter criteria, effective October 15. Walmart now offers 1-hour express pickups, ramping up the holiday shopping rush. Amazon introduces return reasons for FBA Partial Refunds, plus, streamline your Seller Central access with a new passkey feature."

This issue highlights Amazon's new Seller Assistant Workflows, likened to having a full-time intern in your Seller Central account. This tool automates routine tasks, ensuring nothing is overlooked and everything is done with your approval. Learn how this can streamline your operations and free up your time for strategic growth...

In this issue, we explore the four essential rules to ensure your emails land in the inbox, not the spam folder. You'll learn practical strategies to enhance deliverability and engagement. Plus, discover how the Billion Dollar Sellers Newsletter achieved impressive growth with specific signup and retention figures...

"Top TikTok Shop sellers generate over 5,000 creator videos monthly to hit $1M+ in GMV, leveraging AI tools like Claude for creator prospecting and automated outreach. Success hinges on treating creators like employees, with group coaching on neuromarketing to boost video conversions. Aim for an 80% gross margin to navigate hidden fees and maximize profits."

Amazon's decision to block the new AI shopping app, Muse, highlights their concern over losing $68 billion in ad revenue, suggesting sellers may need to diversify sales strategies as agents could bypass traditional ad-driven shopping behavior.

"You can generate monthly recurring revenue by creating AI employees in Claude to handle repetitive tasks for clients, eliminating the need for costly human hires like an $80,000/year claims processor, with just a five-step process requiring no coding skills."

Vital Proteins succeeds by targeting key audiences through experiential marketing, reaching consumers at the "point of sweat" with innovative products like effervescent tablets, a tactic that helps brands stand out in both digital and retail spaces by aligning with cultural momentum.