Weekly Buzz 7/24/25: Amazon PPC Targeting Hack | New Amazon Fee Explainer

Weekly Buzz 7/24/25: Amazon PPC Targeting Hack | New Amazon Fee Explainer Speaker 2: Amazon may have just quietly raised prices on low-cost items while Walmart lowered theirs. Accelerate early bird pricing is ending soon. Plus, we're revealing a sponsored display strategy 99% of your competitors aren't even using. This and more on this week's episode of The Weekly Buzz. Speaker 3: How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the Serious Sellers Podcast by Helium 10. This is the show that is our Helium 10 weekly buzz. We give you a rundown of all the goings on in the Amazon, TikTok shop, e-commerce world. We let you know what new features that Helium 10 has and give you a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Today's host is actually going to be Shivali Patel. So Shivali, take it away and let us know what's buzzing. Speaker 2: Alright, for our first news article today, we're actually switching it up a little. There wasn't any major breaking news this week, so instead, we're kicking things off with a powerful strategy of the week. One that can give you a serious edge with your sponsor display ads and ace in targeting campaigns. And the best part, 99% of your competitors aren't doing this. We're talking about leveraging frequently bought together history, not just the current widget that you see on listings, but the historical pairings that have been shown over time for your product or your competitor's products. This can unlock high converting agents that shoppers often buy together, but might not show up in keyword research tools. So how do you find that data and use it to your advantage? For that, let me pass it over to Keri. Keri, show us how it's done. Speaker 1: Did you know that only Helium 10 can give you a history of what products have been frequently bought together with other products on Amazon? Now, this could be your product or even your competitor's products. And why is this important and how can it make you money? Well, there are a wide variety of reasons why we'd want to look at the products that are frequently bought together. So I'm just going to go ahead and show you an Amazon and give you a little bit of an explanation as to why this is important. Now, I searched here bat bathmat and so you can see a bunch of bat bathmats here. And once I click on one, we're on the product detail page. And if you scroll down, you can see customers who bought this item also bought. So this is a frequently bought together product. And the great thing about this is you can actually kind of scroll through all of these and it's great for product ideas and it's also great for bundling ideas. So this is a bath mat. So this also is a bathroom item and it's a over the door kind of hanger thing here. So that could be something that could potentially be bundled. We can scroll over and even better, we've got these shower curtain hooks that are a lower price point and much smaller. We could definitely bundle that with a bath mat. And when you bundle these things, they actually increase the order value. So that's a really great way to kind of increase that profitability on Amazon is by bundling things together. And not only does that, but it also helps your listing to kind of stick out because not only do you have a bath mat, but now you have those shower curtain hooks. So people like that kind of added value. Now, The question is, how can you see the history of all of the Frequently Bought Together items? Because on Amazon, you can see what's currently being bought together, but you can't see the history of what's being bought together. So what we can do is we can actually go to Helium 10's black box tool and This is the product targeting section. We have all these different tabs. You can go to the product targeting section and this is where you're going to be able to see the history of all of the Frequently Bought Together products. So we put in the ASIN and then we hit search or you can actually select, you know, I want to see only the Frequently Bought Together and you can also do Amazon Suggested if you want to kind of narrow it down. But I like to see kind of everything here and this is all of the kind of Frequently Bought Together And you can see this web bath mat is a great kind of thing to buy together, especially if you're doing Halloween decor. We've got paper towel holders. We've got some more bath mats. So if we click on one of these, now I'm just going to click on this coffin letter board here, and we scroll down, we'll be able to see advertising. So I want to get into why this is important for advertising. If you take a look, these are all products being advertised in this sponsored section. Okay, so this is an actual kind of spooky gothic product. And if you look down here, all of these are not really spooky or gothic. So if you were to advertise and target this listing with a bat bath mat, it's actually going to show up a little bit more. It's going to stick out a lot more and probably be more targeted towards the type of audience that would be buying a coffin letter board. These definitely are kind of in the same realm, but they're not What this person is probably looking for. So what you can do is you can find these similar products and you can target them with your advertising, even though they're not the same exact product. A lot of people, what they do is they'll target the same exact product. But if you can, you know, target similar complimentary products, then you're going to stick out quite a bit. And if somebody, you know, wants some more decor for their, you know, Halloween experience, or maybe they're just into Gothic decor year round, they're going to look at that bath mat because it's going to pop out quite a bit more. So if you haven't utilized this tool, it's definitely a game changer for not only product research, but also your advertising. So check it out. Speaker 2: Thanks for that. Okay. Also this week, Amazon is raising prices on low cost goods, or are they? Obviously, generally speaking, there's been a lot of noise around Amazon's pricing strategy for lower cost goods. Following new tariffs, well, according to a new Wall Street Journal report, Amazon quietly raised prices on thousands of budget-friendly household products, things like deodorant, protein shakes, and even soup. The Wall Street Journal reviewed nearly 2,500 products and found that prices went up on roughly 1,200 of them. Comparatively, Walmart reportedly lowered prices on many of the same products by nearly 2%. And here is where things really get interesting. Amazon pushed back on the report, calling it false and misleading, seriously flawed. The platform argued Wall Street Journal's study cherry-picked just a small fraction of the millions of products that they sell, that for the full of the 2,500 items that they reviewed, most actually either saw no change or had price decreases. And that they're still competitively priced compared to other retailers. To which Wall Street Journal pointed out that some domestically manufactured items, including made in USA Campbell Soup, also saw price increases. And products with imported components like a metal basket from Ohio-based Dayglo LLC jumped even more than that, having the price nearly double from $9.31 to $19.99. Now, I want to ask you, did you or your competitors raise or lower your prices in the past couple of months in response to tariffs, inflation, or changes in supplier cost? P.S. Don't forget, if you want to keep an eye on your competition and be in the know if they do change something like price, just make sure to add the associated ASINs to your competitor's tab to your insights dashboard tracking inside of Helium 10. That way, you'll get notified anytime that something does change and you can stay ahead without having to constantly check on listings manually. That brings us into the next news piece I want to talk to you guys about. Speaking of staying ahead, how many of you are going to Amazon Accelerate? Amazon Accelerate is one of the biggest seller conferences of the year and it's coming up fast. It's happening September 16th to the 18th in Seattle. And if you haven't locked in your spot yet, now would really be a great time to do that, especially since it's a great place for you to learn the latest Amazon updates, network, and connect with other sellers. Early bird pricing is still applicable. You can save $100 off of registration, but it's not for too much longer. So head over to h10.me forward slash accelerate to grab your discounted ticket before prices go up. And if you're a Helium 10 elite member, I urge you to arrive early on September 15th because that afternoon you'll get free access to our private Q3 elite workshop followed by a networking happy hour, both hosted in Seattle just before Accelerate officially kicks off. To reiterate, don't wait. Visit h10.me forward slash Accelerate, lock in your savings and If you are an elite member, Carrie, Bradley, and I are hoping to see you in person on the 15th. Otherwise, see you on the 16th. Next up, more from Seller Central. We all know Amazon has a lot of different fees, and let's be honest, sometimes it can get really hard to tell exactly where they're coming from. If that has ever been you, luckily, Amazon just launched a new fee explainer tool, which is meant to help sellers make sense of the charges on their account. Inside of your payments dashboard, when you open up the transaction view and click on any fee amount, you'll now see a breakdown that explains, one, what the fee is, two, which variables affected the charge, and three, how the total was calculated. It presently covers things like subscription, referral, variable closing, fixed closing, refund administration, customer return, et cetera. You can take a look at the full list here, but even more fee types are going to be added soon. All to say, if you've wondered why a certain dollar amount was getting taken out of your account, this tool is likely worth checking out. So go ahead, try it out. Again, to do that, just head over to the transaction view of your payments dash, select a transaction, and then click to see the full explainer. And before we wrap it up, I know it was a short week for news. You should know that this Saturday, Keri and I are dropping a brand new podcast episode where we highlight the top 15 new features that Helium 10 has released so far in 2025. I'm excited. Did you know that from January to June alone, we actually launched 44 new features? That's right, 44. So to wet your appetite before Saturday's episode, I want to give you a sneak peek at two powerful features that didn't even make the cut. But they're still incredibly valuable. First up, our Share of Voice feature that used to be inside of Helium 10 ads has now migrated to the main menu underneath Analytics. So if you're looking at my screen, you can see me taking a look underneath the Analytics tab. Diamond members and Elite members have access to it. Now, once you are on the dashboard for Share of Voice, click Create New Report in the top right-hand corner. And this is going to let you create a market, name the report, add keywords, I would recommend that you put in 10 to 15 of your top keywords that are most relevant to you, meaning where are your organic sales coming from? What are you advertising for, right? And then that's going to go here. You're going to click Create Report. And pretty soon, once you have something listed here and it's created, you can see Brand Share Voice and Keyword Share Voice in the top left corner once you've gone into your report. And in this context, It's your share of voice to track your brand's visibility on page one for any group of keywords, meaning across organic results, sponsored placements, video ads, and more. If I select Manny's Mysterious Oddities from this dropdown right here that I'm taking a look at right underneath the tabs, what I'm going to see is now it filters for my brand. I'm now going to be able to see what is the top ASIN that I have for my brand, what is the organic share voice, the paid share voice. I am killing it at 16.6% in this account. This is our Helium 10, Mandy Smith Serious Oddities account. You have your sponsored product share of voice. You have your Sponsored Brand Share of Voice as well as Sponsored Brand Product which is the headlines. It even breaks down the Sponsored Brand Share of Voice into Sponsored Product Share of Voice which are the headline ads as well as the Sponsored Brand Videos Share of Voice. This is awesome because now I get to take a look at my top competitors. I get to go into my keyword share of voice to be able to really see how all of this is divvied out by brand comparisons, giving me my visibility and how it's evolved or changed over time. This is a brand new tool to help you understand your digital shelf by letting you create these customer reports. So see how your brand stacks up over time, analyze which competitors are dominating specific keywords, etc. Go check it out. Now, this next and last thing I want to cover today is a doozy. It's one of my favorite things that we've recently added. We've made a major update to our Amazon Influencer Finder tool and there is no other tool in the space that does this, you guys. Here's what's new. You can now go into any search term page. Let's say I'm selling organic vegan protein powder in this case. What I'm going to do is click the X-ray function and toggle over to the Influencer tab. You're now going to be able to jump over to Influencer, and this is going to change the data that you're seeing on the search term results page. So instead of seeing our usual metrics that we would see as a seller, we're now going to see how many videos are in the top and bottom carousels for these products. This gives us really great insight into our niche on what influencers are doing in our space. I'm going to go ahead and copy some of these and take it into Influencer Finder. I've actually gone ahead and copied and pasted that into our Influencer Finder, which you can find this tool underneath the marketing section I'm in your Helium 10 dash. And once I've done that, I'm going to make sure that I'm on the Amazon workspace instead of the TikTok one. Although again, you can do this for TikTok as well. I've gone ahead and copied and pasted five aces over. And as you can see, I now have 152 influencers that have shown up for this. So where is this information coming from? As you can see on the search term page, if you were seeing this on YouTube, Then our first ASIN has nine videos in the top carousel. There's five influencer videos. There are 10 in the bottom carousel. By the way, if you see five influencer videos and nine top videos, it just means that four of them are from the seller. But overall, this listing is stacked. You also have these other four that I inputted in where you have five videos. You have 15 videos. You have two videos in the top carousel. And then in the bottom, you have another 15, 16, 17 over here. And so all of these have been pulled now into our Influencer Finder because I put those ASINs in. And now quickly I can go in and get an honest review from these folks who are probably interested in my product as well. You can do this in just about any space. So this means even if you have a tangent niche that you know that audience would be interested in your products, you'd be able to go in, find the influencers that are already having or creating a niche for your market and get your product. product in front of that audience. Again, run x-ray on any search page, spot which listings have influencer videos, copy those ASINs, paste them into the Amazon Influencer Finder, and then boom, you get a full list. We're a team of influencers who've already made videos in that niche. And actually, we have these social media links available as well. So if I click this, for example, let's say that I wanted to check out David. I'm going to go and take a look at his Amazon storefront page. I'm liking what I'm seeing, then I can just click this Instagram feature and then actually slide into his DMs. All right. To let him know, hey, I'd love for you to review my product. I see that you're an Amazon influencer. Awesome if we could work something out. So that, my friends, is the Influencer Finder. It is fast, it's powerful, and it can seriously upgrade your influencer outreach game. This tool also supports TikTok Influencer Discovery too. So if you're on TikTok, you can leverage it to find unique creators to send invitations to that maybe are passing the quantity that your bulk creation might let you do inside of TikTok's seller center. That is me wrapping it up. So again, these two did not make our Saturday podcast list, but they're just the tip of the iceberg when it comes to what Helium 10's rolled out this year. I hope you enjoyed this week's Weekly Buzz. We'll see you next week to talk about what's buzzing.