Weekly Buzz 10/23/25: ChatGPT New Browser Can Shop Amazon? | Reserve Branded Searches

Weekly Buzz 10/23/25: ChatGPT New Browser Can Shop Amazon? | Reserve Branded Searches Speaker 1: ChatGPT has a new browser that can browse Amazon. Did the AWS outage result in lower sales for you? You're soon going to be able to reserve your branded searches for sponsored brand ads, these stories, and more on today's weekly buzz. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that is our Helium 10 weekly buzz, where we give you a rundown of all the goings on in the Amazon, TikTok Shop, E-commerce world. We give you training tips of the week, and we let you know what new features that Helium 10 has that'll give you serious strategies for serious sellers of any level in the E-commerce world. Let's see what's buzzing. Today, we are going to start off with an article from CNBC and this was all over the news. So, this article here says, OpenAI unveils ChatGPT Atlas browser sending Alphabet shares lower. Basically, you know, those of us mainly use Chrome, right? Maybe some people use Safari. But now, you're going to have another option and that is ChatGPT's Atlas browser and it says it looks and feels similar to existing browsers but built around OpenAI's generative chatbot, ChatGPT. Now, this is interesting because I don't know how many people are really old school but you remember the old days where before Chrome, it was like, should I use Netscape, Navigator, Internet Explorer? But you know, it's been pretty much Google Chrome for years now. But interestingly, you know, like Packview's Christian Rich, he actually made a video on LinkedIn, showing how he was browsing for a new phone case using it like kind of like took over his screen. So it's a pretty interesting video that he made. I unfortunately can't do a test on it because it's only for Mac OS right now. I have a PC, but it'll be interesting to see if Amazon is going to allow this browser to allow that string takeover. Amazon is very secretive as far as having AI kind of operators use its website, even cracking down on some things about aggregating reviews. They're like, Hey, Helium 10, we don't want you doing that. So anybody out there who's using a tool that can extract reviews from listings, you're not going to be able to use that soon. So it's going to be interesting to see how much are you going to be able to do with this new browser on Amazon? Will I be able to just type in things and have it search for me? And then how are sellers or buyers going to trust it? Because something that a lot of people have been wondering is how good is the traffic that comes from ChatGPT when it comes to shopping? There's an article in Modern Retail along the same lines of ChatGPT. It says e-commerce sites see low sales from ChatGPT traffic, a study finds. This is a study that they did where they looked at tens of thousands of transactions. They said, hey, ChatGPT, first of all, accounts for 90% of all e-commerce traffic that comes from LLMs compared to Gemini, Perplexity, and things like that, but still, ChatGPT traffic is 200 times smaller than Google's organic search. Which is 0.2% of the total traffic across the researcher's dataset. It says affiliate links are 86 more likely to convert than ChatGPT referrals. And so basically, this article or this study shows that the traffic that's coming is still not converting well, whether that's because people still don't trust ChatGPT enough compared to their traditional ways of shopping. These things are going to improve. The study showed that as the study progressed, it was already improving. Regardless, this is a topic, whether we're talking about browsers, New browsers that are coming out, whether we're talking about agents, whether we're talking about ChatGPT's new deal with Etsy and soon to be Shopify and Walmart, etc., etc., we live in a world now where AI is going to be more and more integrated into the shopping experience. And even if it's not being completely fully adopted and fully trusted yet, It's just going to get better and then the trust is also going to get there as well. So something that you need to be looking into is are you ready for any kind of changes in buyer behavior that might happen? You don't want to lose your visibility. So especially this new browser I think is going to be very interesting because me, I have zero desire to shop Amazon on ChatGPT just like the search. If I can actually in a browser still do it and then have ChatGPT do stuff like in the same browser experience where I can still see the Amazon search results, now that's a different story. I might be willing to do something like that. So interesting to definitely watch. Speaking of Amazon, you guys saw what happened a few days ago where so many websites went down. I was trying to watch my Season finale of Silo and right at the very end, it got taken out because Apple TV went down. But anybody who or a lot of companies were using AWS, there was an outage and so a lot of websites went down. But Amazon, there are some issues with Amazon browsing. There's issues with Amazon delivery. This article here from GeekWire talks about that a little bit, but something important to look at. Take a look at your sales. Did your sales go down at all during this AWS outage on the weekend? Also, make sure to check your seller feedback because if there's delivery delays like this article talks about, that could relate or could possibly result in some negative seller feedback. Now, Amazon is supposedly deleting those automatically. I'm not sure if that has gone through yet, but remember, if there's ever a negative seller feedback that has to do with orders that were from FBA, you can get that removed. Even now, but in the future, in a couple of months, all of these are supposedly going to be automatically deleted by Amazon, but something you need to look into if Amazon FBA deliveries We're delayed. You don't want to have your seller feedback take a hit because of that. So make sure to take a look at that. And now for our Helium 10 new feature alerts, we've got a couple here that are first going to be for elite members this week, and then soon it'll go out to like Diamond and maybe some of our other plans. But we have a brand new tool called the TikTok Product Finder. So how this tool works is it's got a database of all the videos and all the products that are on TikTok. And I could start, you know, looking for signs of maybe there might be opportunity. Like, for example, like, hey, any products in the last seven days, maybe that have the word Halloween or something into it, because Halloween is coming up, and where there are perhaps a lot of sales, like, let's just say at least for 300 sales, but maybe less than 10 influencers, active influencers, you know, like, this is just kind of like a random search. There's only five here, right? If we got some Crocs, we got some Halloween candle warmer. What is this Crocs? Ooh, a Hocus Pocus Crocs, all right? Some solar streetlights. But why did I do this search? Well, if I can find something where there's just tons of items being sold, but not many influencers promoting it, That could be an opportunity, right, like where these sales are just coming from who knows what, like maybe just creator or the brands videos. This could be an opportunity if I'm an influencer or if I'm looking to get into a niche where not many creators have been engaging. Maybe the people who are selling these products for now are not leveraging creators. So if I start leveraging creators, I'm going to be able to potentially do better than them. I could go opposite. I could say, hey, show me where there's a lot of influencers, like, hey, maybe at least 10 influencers over the last seven days. But not many products, you know, being sold, like maybe that could be an indication that, hey, this is a very new trending niche where there's a lot of creators or influencers excited about something. But there's just not that much sales volume yet. Like maybe I can get ahead of the curve. I mean, there's a lot of different ways to look at this data. And this is just the beginning here. Like if you guys want to like be able to filter for other things, make sure to let us know. The other new tool that we have is the TikTok Hot Videos. It's right here in the TikTok product finder as well, where I could see in a certain category, like let's again, just go type in Halloween, and maybe I want to go into the food and beverages category. I don't know why that would be, but let's just see what are the hottest videos where there's just tons of activity in the food and beverage category. And here's 104 videos. I can see what's trending, what is getting a lot of action out there, what has generated the most Let me go ahead and sort that really quick. Let's see what it says. Here we go. There's 23 items sold of this vintage wax bottle, thanks to this one video. Instantly, I'm just going to be able to see, hey, what is trending out there? What is hot? So guys, if you're an Elite member, make sure to check this out in the next few days. And if you're a Dive member, let us know even before we get here. Are you using another tool or TikTok to search for hot products? Let us know which ones, what kind of features or what kind of filters you would like us to be able to search for. But we're adding constantly to our TikTok Shop feature and tool set. So make sure to keep in contact with us. Let us know how can we help you scale on TikTok Shop. Next news article this is just like some API announcements, but it kind of like shows a direction that Amazon could be going on some things and it's going to be obviously we'll have this eventually probably in Helium 10, but You can now drive top-of-search visibility and engagement by reserving branded share of voice through sponsored brands. So this is called reserve share of voice and it says it enables advertisers to secure top-of-search sponsored brand placement for your branded keywords at a fixed price. So in other words, you're not going to have to compete with your competitor brand trying to go after your brands to show up at the top of your branded search. So that could be interesting. I'm not sure how this is going to work out or when it's going to be implemented. But I believe it's going to be soon. So that would be interesting. Another thing that's interesting, geographic optimization for DSP. So for those who use DSP and AMC, there's going to be a new geographic insights and activation feature that will allow you to act on regional growth opportunities. All right. So now you're going to be able to like visualize your brand's performance. It says it gets category benchmarks across different regions. You're going to activate smart location groups, it says, that can automatically adjust your advertising bids to reach customers in certain areas of opportunity, all right? Like maybe you have propensity to do better in a certain region. Well, you're going to be able to say, hey, you know what? For this region, go ahead and increase my bids by this percentage. So I'm very excited about that when that comes out because being able to really dive in and target your customers based on where they live and their propensity to buy or not is going to be, I think, going to be really good in some situations. All right, next up, we've got our strategy of the week and Shivali is going to be showing you guys how you can view the history of your frequently bought together and what kind of use cases you can do with this information. Shivali, take it away. Speaker 2: We have a wide variety of reasons why we'd want to look at what are products that are frequently bought together. And just for those of you who don't know, for example, I searched here bat bath mat. And if I go to one of these competitor listings, I'll pull up a page and then scroll down where I'll find a frequently bought together or a customer also bought section. This is where Amazon itself is telling me what products are people buying together with my product or my competitor's product, depending on what listing I'm looking at. This is important for two main reasons. Number one, it gives me some bundling ideas or potentially new product lines if I'm selling coffin bath mats or bat-shaped bath mats. Now, all of a sudden, I see, oh, there's a coffin-shaped bath mat that people are buying and that could be an interesting product idea for the brand that you already have. Here are some shower curtain hooks shaped like bats. I would have never even known that this product exists. Who knows, maybe bat-shaped shower curtain hooks can fit or I can buy those for 50 cents and throw it on my bat-shaped bath mat, which is definitely relevant to anybody who has a shower and is into bat-shaped stuff. Now, that's a new bundle I can create that is going to be unique, right? Or I could just offer the bat-shaped shower hooks as a new product on my product line on my brand. The other benefit can be used for advertising. Let me show you a little bit about that in a bit. But how do I see the history of the Frequently Bought Together first? Remember, what you see on Amazon might show one product or two products, but did you know that these actually change throughout the day or throughout the week? Basically, just take the ASIN of whatever product or your competitor's product. I'll go ahead and take this one right here. I'm going to take their ASIN and put it inside of Helium 10's black box product targeting tab. And once I paste the ASIN, I have a whole list of products. Check this out. Forty-eight products have come up here. I could actually take the source and make it exactly the frequently bought together. So I'm not looking at all the products and there's 16 of them. So look at these 16 products. There's bat-shaped shower hooks and what in the world? A coffin-shaped toothbrush holder? That is literally a new idea as we go through this here together. Are these candle holders or something really creepy here? This is definitely something that people who are into creepy decor might be interested in. Now, here's the thing. Watch me when I click this product here of this spooky hand-shaped candle holder or whatever the heck this is. If I scroll down here to the products related to this item, there are people running sponsored ads. Do you see what kind of products are showing up here? It's almost the same products that we were just looking at. It's a bunch of other different types of spooky hands. But remember, we have data now from Amazon that People are buying these spooky hands at the same time that they're buying this coffin or bat-shaped bath mat. This is Amazon basically telling us that this is relevant to the same customer avatar because they're buying it in the same checkout experience. How can this help you or us? Well, just like I showed you, traditionally, people only target an ace in targeting or sponsored display, very similar products. There's nothing wrong with that. You should be targeting similar products that you think you have a right to win on. Imagine if I'm now the only bat-shaped bathmat targeting this product, these spooky hands in sponsored ads. I already know that people buy this kind of product together with my product. So it's not a reach, no pun intended with the hands, that people might buy these in the same browsing scenario. I would have a competitive advantage because I'd be the only bat-shaped bathmat that's even realizing I should target the spooky hands Amazon listing. There's a lot more options too, but the point is you should be looking at Frequently Bought Together regardless of whether you use Helium 10 or not, but you should be using Blackbox product targeting tab in order to look at the history of Frequently Bought Together because throughout the months, different products show up and you always want to be in the know. Speaker 1: Thank you very much, Shivali, for that. Guys, that's been a feature we've had at Helium 10 for years, the Frequently Bought Together. So many of you guys are not using it. You need to be using that to create your targeting campaigns of who you want to target, maybe get some bundle ideas. There's a lot of use cases for that. So thank you again, Shivali for that. Next up, there is a new multi-channel fulfillment dashboard. All right, this is an announcement from Amazon this week. It says, analyze your multi-channel fulfillment performance with a new dashboard. Now, this new dashboard is going to show you things like your order ship, your unit ship, units per order, all the MCF fees, on-time delivery performance. You can compare metrics across different periods such as week over week, year over year. So, check your news and there will be a link to actually go there. This is how that MCF Dashboard is gonna look like I don't have you know too many orders and during this period looks like only seven orders I could see I paid $93 of fulfillment fees for those seven orders whoo that was kind of expensive $13 per one I can see units per order here and I can see this over time. So if you guys are really heavily using multi-channel fulfillment, maybe you're using the Helium 10 connection from TikTok to Amazon to fulfill all of your TikTok orders with Amazon multi-channel fulfillment. If so, you've probably got a lot more data here that you can look at and it'll be interesting to kind of make sure that you know what is going on with your deliveries and how much you're spending with MCF. Alright, last up, I'll be in Taiwan next week. I'll be speaking At the Amazon Seller Summit in Taipei. So if anybody's in the region and take a quick flight over to Taipei, we'd love to see you on the 29th Wednesday from 9 a.m. until 5 p.m. I'll be speaking at this event. If you would like more information on this Seller Summit, go to h10.me forward slash Taiwan. That's h10.me forward slash Taiwan. My first time speaking in Taiwan. So I look forward to seeing you guys there. Alright, that's it for the news this week. Hope you guys enjoyed it. Make sure to tune in next week to see what's buzzing.