Webinar – Discover How to Position Your Brand as THE Answer in AI Search

We're here today to show you, Norm and I, um, some AEO secrets. AEO, some people call it GEO. Uh, there's a lot of different names for it. We prefer the acronym AEO or answer engine optimization. And it's basically means how to be the answer in AI search. That could be search on on Amazon through like Rufus. That could be search on uh Walmart through their chatbot Sparky. Or it could be on Chat GBT or Plexi or any of the other big LLMs out there. And so what we want to do is we want to show you what you need to do today to actually become the answer. And we're going to give you quite a few actionable strategies and tips. Give you a little bit of background about what's going on. And then we're going to give you some actual stuff that you can take away and you can do to today. Um before we get started, just a couple little housekeeping things. As this webinar is presented to you by the marketing misfits, that's Norm and I. We have a podcast we've been doing. It's coming up on our two-year anniversary uh in April. So there's hundred or so episodes that we've done with a lot of top people like Neil Patel and a lot of other people. It's not an Amazon podcast. We do have a few people from the Amazon world that have been guest, but it's it's more of a general marketing kind uh uh you know, a lot of AI stuff, a lot of uh email marketing, a lot of uh funnels, a lot of uh video marketing stuff. So, if >> there's a a lot of people that have thought like they're successful because they think outside of the box and like you said, Kevin, there's just a ton of really worldclass marketers and business people on that podcast. >> Yeah, there's the podcast is really good and there's a really good valuable a lot of good valuable stuff. So, if you're not listening, you can listen on YouTube or Spotify or anywhere you get your podcast or just scan that QR code and it'll take you to the main website or you can go to marketingmisfits.co uh co and uh you can link to everything from there, but I encourage you to actually put that on your list uh to to listen to when you're in the car, when you're working out or on the train or next time you take a trip on a plane or whatever. Uh it's there's some really good stuff there and go back and check out the old ones. Another thing that you guys have access to is my ecom oracle. This is for a limited time. It's open to the public. It's normally reserved only for my billion-dollar sellers club people who are in my my monthly club, but right now I have it open to the public. So, if you want to try it out, you can go to ecomoracle.ai, not.com, but or scan that QR code. This is an it's like a custom chat GBT with just my content. So, all of my newsletters, the Marketing Misfits podcast is in here. uh the AMM podcast I used to do, some of the billion-dollar seller summit stuff, all the newsletters, all the the past webinars, you can interact with it and you can ask it questions and it it only pulls from my content. So, um it's it's a vast library of stuff. So, it can be a great resource to find some hacks or some tips if you're or if you're having a problem with something. I encourage you to check that out. Go to ecomoracle.ai AI and uh play around with it and have a conversation with it and see if it might help you in any way in in your your Amazon business or your ecom business. Um, one thing that's big and if you were at BDSS13 last week, you heard me talk about this or if you've been to the um couple of my other sites, you might have seen this graphic. This is where I think we're at right now. And this is why we're doing this webinar because it you used to be you could just be an Amazon seller and you can do well and there's still people doing well at that. But the game is changing and you've got to really diversify now. It used to be people would say don't have all your eggs in one basket. What if Amazon shuts down your account? Then you're screwed. And there's some truth to that. But it's even more critical now to be everywhere. And so my whole motto for this year of 2026 is omni channel omniresent. You need to be on as many channels as you can be to be discovered and you need to be present so that people can actually find you and that's where the AEO side comes in is you see it says website and blogs and listicles and all the social media. Social commerce is becoming a big deal. People are discovering a lot on Tik Tok shop, on Instagram, on social media, and they're going to different platforms. And sometimes the platforms, you know, may not be your best seller. You're still going to have a lot of your sales on Amazon, but maybe you need to be on Walmart, even though it's going to be a small perhaps a small percentage of your sales, but because Walmart has a relationship with ChatGBT to feed your entire catalog into Chatbp and make sales, there's other reasons besides just the sales on that marketplace that now you need to start paying even more attention to it. And if you >> and you can spend a lot of time wasting your time too on the wrong >> Yeah. >> Exactly. Uh and if if you want to really dive deep on that, I'm host most of you know I do the billion dollar seller summit. I've been doing that since 2019 and it's been an expensive event like $6,000 per ticket to come. We've done in Hawaii and Puerto Rico and and Iceland and some in Austin. Uh Norm has been I think all of them but one, right, Norm? >> Yeah, I got sick for the one. Yeah, I think I think Bradley Sutton from Helium 10, I think he's the only one that's been to every single event. Uh, and I think uh Howard Tai, he missed missed the last one. That was the first time he missed one. But so, but I've changed the model this year. So, it's now called Ecommastery.ai. So, it's rebranded featuring BDSS. Tickets are as low as 500 bucks uh up to 3,000. So, instead of 6,000, there's 41 speakers right now. It's an incredible lineup. If you go look at the website, scan that code and look at the website, the speaker lineup is ridiculous. And we're doing some crazy parties with AI and cowboys at night. If you ever been to one any of our parties, the Halloween party, the Christmas party, or the one we did at Seller Con a few years ago, Carnival of Dreams, you know the type of parties we do. There's there's a creators meets uh sellers event where you have people doing millions of dollars on TikTok that are going to be uh hooked up with seller. There's a ton of stuff. But if you want to go to ecommastery.ai AI and we'd love to have you there. Uh and and uh Norm will be there, I'll be there. Uh pretty much a who's who in the space. It's not just about Amazon. So if you're a beginner, there's perfect stuff for you. If you're doing $500,000 a a year, there's perfect stuff. If you're doing a $100 million a year, we have tracks and content for you. So it's there's a mix there of everybody. A lot of the Dream 100 people will be there. Um it's ecommastery. Yeah, that's April 8th to the 12th in Nashville, Tennessee, right on Broadway at the Grand Hyatt. So, check that out. Grab a ticket. Once you grab a ticket, we'll send you a link to get a get into our room block or if you want to stay somewhere else, uh that's that's up to you. But, uh there's advantages to staying at the hotel because if you the room key, you get to come to a dream 100 party uh the first night. But check that out. Uh the whole schedule, the whole speakers, all the topics are at ecommastery.ai. And that's our whole big uh push is this omni channel omniresent and to get you prepared for that. Everybody's going to be typing in in the uh the chatbot here at some point, is there a replay? I got to go. Is there a replay? Is there a replay? Yes, there will be a replay uh of this webinar. So, if you have to bail, we will post a replay. You can f you'll be able to find it on YouTube or or uh you'll be able to find it if you go to billiondollers. Media billiondollers. Media. There's a webinar tab there. Click on that webinar tab and it'll it'll be there probably later tonight or early tomorrow. Um part of the webinar though is there's going to be um something I'll talk about here in just a second that won't be in the replay. >> You take my only slide, Kev. You take my only slide. You take your only slide. Well, Norm, do you want to tell them about the replay? >> Oh, yeah. There's going to be a replay. How's that? Okay, next slide. >> All right. Um, so we're going to be here about 60 minutes or so of of presentation, then we'll have a Q&A. But our whole goal today is how to position your brand as the answer. Uh, we want you want AI to recommend your product to the millions of buyers that are more and more are starting to use AI. This is for you. Even if you've never optimized before, if you think AI is just hype and you're not sure, um, even if you're competing against some really heavy heavy players in the space, we're going to give you some very specific tact tactics. uh seven of them in fact. Um and then one of them is like a step-by-step SOP. You I'm not going to go through it in detail. You're going to screenshot it. So be prepared to screenshot that. And then we're going to show you at the end we're going to tell you how you can you can do all this stuff yourself, but at the end uh Norman and I are going to tell you something about Dragonfish and how you can actually uh which is a new company that we have and how you can get this fully automated for you if you don't want to do it yourself and how we can help you help you with that. And plus, we also, you want to make sure you stay to the end here live because we have a special guest with some secret tips. If he's gonna when he comes on, he's gonna share with you some really cool stuff. >> Blow you away. >> Yeah. He just told Norm and I right before we started. He's not on here right now. He's going to come back. Uh but he told us what he's doing. We're like, "Oh, man." And he's going to give she's going to share a downloadable link that will only be live for a short amount of time. So, if you're watching this replay a week from now, I'm sorry that that's not going to be there. You missed out by not being here live. So, make sure you stay to the end, uh, because it's crazy. This guy's like, it's crazy. Uh, so, all right, Norm, are we ready? >> We are ready. >> Let's do it. So, this is this right now we're in a golden age for Amazon sellers because there's a new channel and that new channel is AI and it's small right now. It's growing. There's a lot of hype. There's a lot of uh stuff going on that nobody really knows how it's going to sort itself out. But everybody agrees this is going to be bigger than the birthplace of marketplaces. This is going to grow to be something bigger than what Amazon potentially has grown to. Amazon's not going anywhere, but there there's a new channel coming up and it's going to be it's going to change the way people shop and you need to be prepared for it. GPT right uh chat GPT from OpenAI right now is the number is right behind and traffic right behind Amazon now Amazon's got all their traffic is is buyer intent for the most part all the traffic chat GBT is not but a heavy percentage of that is and it's growing and it's their neck and neck in traffic and it's a great product discovery platform where people are getting um learning about your products before they hit Amazon or Walmart or somewhere else it it And the other thing that's happening is people are buying products inside chat GBT right now. It's a little janky. It's a little clunky, but they're sorting it out. It will get better. Just remember Rufus a year year and a half ago when it came out, it was a little janky, and it's much better and much more improved and much more people using it. Now, the same thing is going to happen here, but you want to be in there first. There's product cards, there's instant checkout, uh there's a whole bunch of stuff where you're not going to even have to go to Amazon. Amazon is actually blocking it right now from ChatGBT, but Walmart's not. And Shopify is doing some blocking and some non-blocking, but there's 60 million daily AI shopping queries on ChatGpt alone. 60 million daily queries on chat GBT alone. That's a that are shopping oriented. That's a huge amount. And something that just came out over the weekend, if you missed it, is chat GBT. someone is was uh looking at the code of chat GBT and they noticed that in the new version uh there's some some code in there that's not activated in chat GBT and it shows that they're going to have what's called a persistent cart right now on ChatGBT if you go there and you're trying to buy something you can only buy from one place at a time like you can only buy from Walmart or you can only buy from one seller on Shopify then you got to check out and you got to do all this stuff this is going to be multicart so you could buy something from Etsy You could buy something from walmart.com. You could buy something from uh some other website um all in one cart without leaving it. So, it's going to pull in data from multiple places all into one cart into one checkout. That's huge. That's massive. And it's probably going to change the game this coming holiday season. Um you know, this stuff has been kind of cool in the past as Scott Wingo said last week, but it's gone from a cool little demo now to something that's actually going to print money. And you need to understand this is huge. This is this is massive. It's a they're expecting it to be about a 300 to500 billion market with Aentic commerce by 2030. And so far all the AI pro uh projections I've seen have been wrong. Stuff has happened quicker than what they're projecting. 15 to 25% of all US commerce e-commerce will be through LLMs or AI by 2030. I think it's going to be before that. Um, it's it's changing. It's it's massive right now and you got to start optimizing right now. There's also a citation gap. This is from an Anthony Lee. He's been around the Amazon space for a while. He's actually the guy who turn who coined the term honeymoon period back like 11 years ago. But he did a big he did a big anal and he says that that chat GBT and the AI they're bypassing about 90% of the top u stuff in Google's rankings. So just being ranked in the top of Google doesn't mean you're going to show up in in the LLMs. A lot of times it's stuff that's further down. And so he the SEO is still something that's important. Uh and you still need to do some some SEO, but it's becoming less important and page rank is becoming less important and backlinks are becoming less important. They still matter to help boost, but AI is starting to take this over. And the implication here is is huge on what's going on. But the problem is that AI usually summarizes the answers and cites just a few sources. And you want to be one of those sources that's getting cited. What ranks well in SEO, which is the old school ranking like on Google and stuff, doesn't always correlate to AEO. It's two different things. And it's the same thing on Amazon. Uh and all a lot of people are complaining now that people aren't visiting their website because of AI. Uh some reason stuff like in Google, all the newspapers are like, man, you just took away all of our our eyeballs. Nobody's coming anymore because you're summarizing everything here. That's going to be happening. And if you're not in that summary, then you're not going to get visited. It's becoming a winners's take all where it's not the 10 blue links anymore. It's going to be these are this is the product you should buy or this is the two choices you have, not not go make the choices on yourself. The AI is going to be making those for you and using a lot of time information that it knows about you from your previous history. It's it's if you're not the answer, you're just not going to be found. Uh that's the bottom bottom line on it. AI agents like to satisfy. They like to make you happy. Chat GBT tries to make you happy. It tries to give you the answer that you want to hear and they don't browse. They pick the first option that's good enough and it meets their criteria. So, it's a little bit different than the human behavior. Uh, and what what determines what's good enough? That's third party credibility for AI systems. Third party credibility. Um, so that's where you got to start playing the game right now is building this third party credibility. And that's what AEO is. So AEO is is building that becoming that answer and building that credibility out there across the internet through all the things that you do on social media on your own website uh somewhat on Amazon uh on the marketplaces. That's it's a combination of all that so that you are the answer. Remember AEO is answer engine optimization. Uh some call it GEO. You'll hear different people call it different things. At some point there'll be um one acronym will will will fit and everybody will start calling it the same thing. Um but it's basically the optimizing your your content to be the source that AI uses when answering the questions and we're going to show you how to do how to be that answer here in a little bit. There's some key platforms out there. Chad GBT is is the biggest right now, but they've got there's got serious money problems. They they're they're doing a lot of things without the money to back it and they're having to raise money. That's why they're starting to do ads. That's why they're adding commerce to it. They're trying to to to raise some money. Google Gemini is is going to be massive. Uh they and they have the money. There's no money problems over there. They're just taking their time. And then you have Rufus and you have Microsoft and Perplexing and Claude and a bunch of these others. My opinion, I was I'm old enough. Norm and I are old enough. We remember when there was no Google and Yahoo was king of the king of the hill when it came to internet search and there was loyos and Alta Vista and all these other Ask Jeieves and all these other websites back in the 90s. We're really dating ourselves. >> I know we are. And then uh then then Google popped up and with a little basic screen and then Yahoo, you remember that when they I remember when they first came out. Do you remember that, Norm? When they first Google first came out and you're like, what is this thing? It's like nothing on the screen because Yahoo was this big directory. Uh and it was it now Google's dominant and Yahoo is an afterthought for the most part. Um that's going to happen here. I think the ultimate winner is going to be Google. Uh, and Chad GBG, if they can get the money, they might be second. Claude and Plexi are going to be the loss and they're going to they'll be around, but they're going to become more specialized. Uh, Claude's right now big in programming, for example. Um, the old way SEO is you try to get back links. Those guys, those of you that know here, you try to get back links. You keyword stuffed. Um, you tried to get in those top 10, those blue ranks. Um, you know, there's time on page mattered. you you know you wanted uh heat maps and stuff to actually figure that out. Um you had tons of content that was long like just blog posts that were just full of full of full of stuff and your whole goal was like get people to click get them over to my site so I can pixel them or cookie them and I can try to sell them something. The new way with AEO it's it's citations that's the new currency. It's not backlinks. It's citations are the new currency and it's authority. Are are you authority? Are you trustworthy? And there's only a couple recommendation recommendation spots, not the 10 back links. And the speed matters. AEO, you get you get indexed in Google for uh something a year ago might still pop up and still have key relevance because of backlinks, but in a in AI, it's recency matters. So it recency actually plays a bigger role than something that was two years ago. Something that happened yesterday has more weight than something that happened two years ago in the way it ranks stuff. With AI, you lead with the answer. You don't beat around the bush. You get right to the point. Um, and and you have to be the answer they see. And right now, you see on the right hand side, these two are kind of you got to ride both both saddles because and there's some areas where they intersect. And so that's where you got to be right now. Do a little bit of SEO, but focus on the AEO side. Uh, but you're doing the SEO to help boost the AEO. There's been three big errors of discovery of uh digital discovery. We started back when I was just talking about when Yahoo was king, the PC web. Uh that's the early desktop browsers. Um that's when SEO started. There's basically no rules. You could do anything you wanted. Spam the heck out of stuff. Uh and then we had a about 2007 till just recently in 2022 was web 2.0 is what some people call it where we had, you know, the touch interface and uh some HTML 5 and some of this other stuff that picked up. And now in 2022 when chat GPT was announced that's the beginning early beginning of the new agentic and AI uh way of discovery and where it's natural language and it's the AEO economy and cognitive offloading and it's not just keyword stuffing anymore. The same things basically happened in Amazon. Amazon back it was book sellers in the beginning. Uh and then it it evolved to the wild wild west up until about 2013. That's when amazing.com came out and started saying you can make money selling on Amazon. Uh, pay us. >> It was so easy. >> Yeah, it was so easy. Pay us five grand. Uh, and uh, we we'll show you how to source something from Alibaba. Stick your name on it and go to the beach and just listen to your phone. Ding, ding, ding, ding, ding, ding, ding. Um, those the people that got in then uh are the people most of the people that sold for millions of dollars to the aggregators. Uh, seven, eight years later, 2014 to 2017 was the gold rush. That's when it became super popular. You saw the number of sell new seller accounts skyrocketing. all the Chinese sellers started coming in and it just start everybody was like this is the new hot thing the new silver object you all the the gurus with the Lamborghinis on on YouTube pitching how how to make you can make a uh become a millionaire selling on Amazon and then Amazon started getting more sophisticated PPC got better and it started getting some of the loopholes got closed and you couldn't buy data from uh underground underground sources anymore to get your competitors back in keywords and all that crazy stuff and then the aggregators came and started buying up stuff and then that crashed and burned and then Amazon started getting serious about compliance and cracking down on on on rules and making sure that your supplements actually meet certain rules and and and it's gotten it's tightening margins and raising fees and now we're in this coming AI era. It started really last year uh and it's who knows where this is going to go but it's changing uh rapidly. But the key here is you want to be in one of those first two, era one or era two on the left hand side, the brown one or the gold one because that's where we are now in the AI side. If you're there and you're starting to act now, you can ride this wave in my opinion and you and Norm's opinion and you will be three, four, five years from now or whatever it is, you're going to be the guy with someone's buying out or you you're going to be the guy that's cashing those big checks like the guys did from the aggregators and that's where you want to be. If you're not paying attention to that, you may be out of business in a few years. Uh I I really believe there's companies doing $5 million a year right now on Amazon. They're going to be doing 500,000 a year or two from now because they're not paying attention to some of this stuff. So where where are your customers shopping, your next customers? There's new marketplaces that are emerging out there and you need to show up in what's called product cards. Um, these are not something it's not like a physical card, but something that the AI creates to actually show your product. In order to do that, it needs some key things. It needs your complete product data, which is, you guys know this is basic Amazon stuff, title, description, the specs. It analyzes competitive pricing and availability. It's a you need a strong review profile either on Amazon on the marketplaces or on Trust Pilot or other places on your own website. They need to see that humans have actually verified even though the reviews in some cases may be fake. Um, at least they're going to put some weight into those reviews. You need what's called schema markup. And this is this is basically a road map that you put into your web pages. You can't do it on Amazon because Amazon controls the site. But any site or landing page that you control um, including some Shopify, you can do this on Shopify, too. you can actually add code to the site or have your developer add code that's basically an outline because when AI is expensive and it's not going to sit there and read your whole site that would for it to do that to get answers would take too long and and and be too cumbersome. So it wants to have a map. It wants to have a guide and schema is a guide that says it oh you're looking for this answer. Look right here. I got the answer for you. This is where you look. You don't need to look at all scroll through all these other pages on my site. The answer's right here. That's basically what that is. It's like a big table of contents. And then you need thirdparty citations and mentions. This could be on social media, Facebook, Instagram, Tik Tok, could be on Reddit or Quora or some of these others that are heav he heavily trusted. Wikipedia that are heavily trusted. And then AI is also getting signals from your images. So you need high quality good images. If you don't have all these so that AI can create what what's called a product card, it's you're not going to basically be considered on your product. It just can't recommend you. There's two competing standards that are happening right now. So, one of these will probably win or maybe we're going to have both of them for a little while, but OpenAI is working with Stripe for something called the ACP standard. And then Google's working with PayPal and some other people for the UCP standard. And this is the standard of how the data is processed, how your credit cards are kept secure, all the security stuff. Um, and so it's a there's two different protocols and it's kind of like in the old days of beta and VHS like which one was going to win. Um, if if you're old enough to remember that like me and Norm are where Betamax and VHS tapes, it's before DVDs or before streaming or anything, you had to put these big boxes in your VCR. Uh, but the battle who who wins um is going to become the default checkout and that's the process. You don't need to understand the technical side. just need to know there's a battle going on right now and it's going to shift a little bit. Then you have Amazon's Rufus. This is a gamecher and it was janky at the beginning but as Andrew Bell says if it can't if it's not retrieved it can't be said. If 250 million active users of Rufus massive growth the much higher completion and conversion rates and Amazon itself says it in last year contributed $10 billion of incremental of additional revenue that they would not have had otherwise. You're basically going from search to missions. You know, Roffus understands, hey, I need to redo my home office. You don't have to type in, you know, individual keywords. I need bar stools. I need a desk. I need this. It understands. It can help you plan complete things. Um, it it it's conversational rather than keyword based. There's still people doing keyword search. It's u, but it's conversational Q&A. You can answer ask questions of it and and and go deeper and opinions become important. Rufus doesn't just use, it's important to note that Rufus doesn't doesn't use the data that's on your PDP on Amazon. It actually goes out and searches the web, too. It's using, you know, if it's recommending a new makeup cream for ladies, it's not just going to use the data or what you say in your listing. It's going to go out to Vogue and see what Vogue, you know, some article that or blog post that Vogue made that said, "These are the 10 best facial Korean facial creams of 2026." It's going to take that into consideration and the answers and what it recommends. So that's why you got to play this game outside of Amazon as well as on Amazon. There's a framework when it comes to AEO that was just shared in BDSS13. It's also in a group. My man, Julian Lope, uh Julian shared this last week. It's called the brain framework from AEO.co is the guys that that developed this. This is what you want to be thinking about. You need brand representation. So can AI answer questions about your brand. You need relevance, which means you're the authority on on this particular topic on facial creams or whatever it is that you sell. Um, you need indexibility. Can can you crawl? Do you have the right schema to make the the handoff of this information the answers easy? And is it natural language? Do you speak like humans, not like computers or not just keyword stuffing? These this is framework is something you got to keep in mind when you're optimizing for AEO. So, where does a where does AI find this authority? Well, ChatGBT uh uh the study says it's from earned media. Earned media is basically free press. Uh it's like when you're not paying for advertising. It's like press releases or it's like getting mentioned on the news or getting mentioned uh by influencer or creator. That's earned media. Then DTOC uh is 23%. Wikis, that's not just Wikipedia, but there's different types of wiki wiks. And then Reddit is 8%. It was higher, but Reddit has gone down. uh Red is about 8% and then social and these others and you can see Gemini is slight is similar but slightly different. Um there's a heavier emphasis on Gemini for YouTube. YouTube is a heavily under utilized asset for e-commerce sellers. Uh we have someone speaking on that in Nashville at Ecom Mastery to show you exactly how to double or triple your sales just by using YouTube uh that nobody's using. But that's massive on Google. Red's a little more important. Social's a little less important. So you can see, but the the main insight here is you need to have your own website. If you don't have your own website right now, you just been banking on Amazon, that needs to change tomorrow or tonight. You need to get a Shopify site. Even if you're not going to sell on Shopify or you need to get a a basic website for your brand so you can control all these schemas and all this stuff and feed the AI, it doesn't mean you're going to take sales on this website, but you need to have it. You need to start doing earn media. Uh which means you need to be posting content on blogs, on social media, maybe doing some press releases are super powerful right now. They press releases were hot like 10 years ago. People are saying do a press release when you launch your new product and people did them and then they they come back and that didn't really move the needle. I I sold like three units. Nobody >> Well, no. For the at first for about four or five years it worked really great. Then >> yeah, like in 2013 or 2012 2013. Yeah. Then around 2015 16 when was it norm quit it people were like h this is not everybody >> 2018 >> about 18 that's when people started they were expecting big sales for a launch and it it just wasn't working as well but now PR norm what's it like two hours you got someone ranked on p uh on they you went to chat GBT you you typed some question and there was a bunch of different answers and then you issued a press release and then like was it two or three hours later they were like the recommended thing. >> Sorry. Bit of a crisis going on here. >> Oh, did you hear me? >> No. What was it? >> Oh, I I I asked I said, "Wasn't it just recently that uh you were uh was working with somebody and y'all went to chat GBT and asked a question and they weren't anywhere in the answers and then you issued a press release and like two or three hours later you they >> 100% and it was >> it wasn't just your computer. It was like you used a wholly different machine, different place. So it was not in >> we wanted to test that out, Kev. So we we went out I asked a couple different people who never heard of this product before and uh they typed in the information and it was right across the board in uh Google AI in the Google AI summary and every major LLM platform. It's crazy what what you can do with with these now. And and the third party like Reddit and Quora are massive because there's there's uh if you ever been on Reddit or and you try to spam it or or try to say something or just promote yourself, they'll shut you down. Those people the people on Reddit are like, "No, this is this is our house. Don't come and uh take a poo poo in our living room." And so they'll shut you down. So the AIS trust this stuff. Uh and but there's a way that actually and we're going to show you an SOP of how you can get in there. Um, you look here at Core and Reddit, they're the top. They're the top two when it comes to influence out there. Uh, and then all these other ones uh that are being looked at. This is a study from Market Maze last year. This is constantly changing. So, these numbers could shift a little bit, but um there's certain places you need to be uh to get this authority and to get this ranking in AI. If you look at the community platforms, they're driving 43% of AI citations right now. So Reddit and YouTube and Quora are the three big ones when it comes to driving traffic. These are the three major places you want to get the the low lowlying fruit and minimize your efforts. These are the three you need to focus on. Uh and third like like I said earlier, third party data uh validation drives about 85% of the mentions in AI. They they want validation from somebody that they they trust. There's ways to get these citations. Some of the best ways are like expert roundups. Get in these top 10 lists. You top 10 experts say uh articles in your niche. Tools like Haro and Connectivity and Wayward can help you do this. Wayward uh they happen to be based here in Austin where I am, but they help you get on like Good Morning America for example. Uh you know, if you want to be, you know, you look at Good Morning these morning TV shows and they do here's a all of our recommended products for Father's Day and the ladies are walking through five different tables of products talking about them. That's that's they didn't go pick those products. someone like Wayward got those products there and they can sell millions of dollars, but that's the the AI engines trust that because it's coming from NBC News or whatever. So, getting on those kinds of things. Original research. If you have research, do some research, use AI to even do some research on your customers uh and and or ask poll your customers and publish that kind of stuff. That's super valuable. Doing press releases like what we just talked about and uh doing a press there's different levels of press releases. There's Fiverr press releases that don't really move the needle a whole lot and there's tier one, tier two, there's different tiers of press releases that Right. >> Yeah. When you're talking about press releases, Kevin, you've got your social sharing press releases that do minor. Um, then you've got more of a traditional press release that includes periodicals, a lot more media outlets, newsrooms. Um, usually you get what you pay for. >> Yeah. And and then but you don't got to do like a expensive press release every single time, right Norm? You can do an expensive one, do a little bit cheaper one then just you just want to keep them going. You want to keep out there because AI likes that freshness, right? >> 100%. One is you're going out there for stickiness in the LLMs. The other one is the stickiness of your authority. So Google is still loving authority and its original content. So, it all comes together. >> And then you have the review sites and communities that we've talked about, the Reddit and core and industry sites, all all that kind of stuff. And here's here's something that a lot of people mess up with. You got to lead with the answer. Don't beat around the bush. Don't say the wet, you know, I get emails uh sometimes or you see someone does a blog post, oh, the weather is nice here. I hope uh everybody's having a good uh it's fall is coming. The leaves are going to be Don't waste your time with these pleasantries. get straight to the damn point. You'll see sometimes these TLDDRs. Now, if you go look at Neil Patel, look at his website. It always has a TLDDR at the top. Or you look at SEM Rush or any of these people that know how to play this game, there's a TLDDR that summarizes the key things because AI doesn't want to dig through all your stuff. Like I said earlier, they just going to look at like the the top 150 to 200 words are what matters. And if you don't have the meat of what you're trying to accomplish and the answers in those top 150 to 200, the rest of it is far less important. Um, the first two to three sentences are critical. And there's a little formula you can use when you're writing this stuff. Whatever your product is, benefit is because reason. If you use that formula, my product is my skin my skin cream um cures acne because we use um ancient some ancient mineral uh that's only found in Nepalese mines or whatever whatever it is uh you you want to give that that semantic formula and have that in those first 150 to 200 words and you could have a couple of them in there. It doesn't have to be just one. So that that whatever you're targeting, whatever you're trying to be the answer, the authority on, it needs to be worded just like that. Here's the problem is 75% of all AI optimization has no impact. There's people out there that are watching YouTube videos, they're watching different things or they hear some webinar and what they're doing stuff and they're just wasting their time. Um, you've got to do what actually works. Uh, and and what works is changing. You don't rank. One thing I want to make clear is in AI, you don't rank. You become the answer. You rank on Google. You you rank in Amazon listings the old way, but on on AI, you become the answer. There is no real ranking. It's becoming the answer. You could call that I'm ranking number one because I'm the answer, but you it's you're becoming the answer. So, it's a different way of thinking about it. Only about 25% of what people are doing right now is actually having any impact. The rest of it is not really. So, you got to know where to focus your time and focus your energy. So, what I want to do right now is with your permission is give you seven tactics that work. So, this is stuff that you guys can take away from this webinar and start doing that's going to help you and or give to your team to start doing so you can be the first ones out of the gate doing this stuff and you can ride that wave just like those guys that started selling on Amazon in 2013 and sold to the aggregators. You can ride that wave. analogy I like to give is back in 2012 uh 2013 uh you could sell you know if you were selling vitamin C serum one it wasn't as competitive so it's easier to get into that's the same thing with AI right now and you might have only sold 400 units a month or something back then or let's say uh is a low amount because Amazon was a much smaller company back then but at but you got in first you started getting the reviews and now 10 years later when the aggregators are coming along you're the guy with 27,000 reviews. You're the guy that's selling now 4,000 units a uh or a a month or a day even in some cases because you were there first and you rode that wave. That's where you want to be on AI right now. It's not an immediate ROI. In most cases, you're going to get some if you do it right, you will see some sales. Uh within about 3 months or so, it takes about 3 months of doing it right, you'll start to actually notice a difference. But it's not going to like make you rich, but it's going to set the foundation so that you ride the wave to make you rich five, six, seven, 10 years from now or make you have a m massive competitive advantage. Maybe you're not rich, but you have a massive competitive ad advantage. So, one of the things that you can do is make sure you complete all your product attributes. It's number one. We had the lexical error for a while, which is the A9 algorithm. Everything was focused on exact match, sales velocities, click-through rates. Um the logic was uh probabilistic and lexical. Now with the semantic era, it's which is Cosmo and Cosmo drives Rufus. It's focus on LLMs and knowledge graphs. Um and it's much more semantic and intentbased versus keyword based. So the new SEO like on Amazon is it's nounphrase optimization or NPO is what people are calling it. And that's the semantic side of things. Instead of stuff keyword salad or stuffing your keywords, you got to make sure you're more explicit in what you're saying. More intent based use. Fill out the details. It's a it's a leak proof bottle for gym and running. Uh instead of just running over on the lefth hand side where you got water bottle, you got running, you got, you know, gym uh gym bottle as all keywords. Now you got to fill it out and give it that intent. It'll still pick up the keywords out there. or someone's searching in the old way, uh, it'll still pick that stuff up, but you got to change change this this way how you're doing it. Be more complete, more conversational. Now, it's also your images are important. Uh, if you got my newsletter today, uh, billiondollarellers.com, there's a story, there's a tool in there that someone created that uses Amazon recognition. It's a free tool. Doesn't cost you anything. So, go look at the newsletter if you haven't today. Uh, and it you plug in your AS and it'll tell you looks at all your pictures and it'll tell you if what what Amazon thinks your picture is. And sometimes it misrepresents. It might think that uh something in your picture is something different than what it is and it could be causing a problem or causing you issues. Uh a good example of I had a eyeglass case that goes on the back of a a cell phone. Uh it depends on the back for old people like me to have little reading glasses. So I don't have to carry reading glasses or wear glasses. I just pop it out. And I put that in a picture took and put an amate on recognition. It thought the glasses, the little small little reading glasses that just sit on your nose were as a keychain. Completely misinterpreted and that's going to completely mess up my ranking. So, you need to do this. It looks at everything. It can tell that this is a leak proof bottle or lid. I mean, just by the picture. You don't have to even it doesn't you don't to say it's going to pick that up because it knows. It's so smart. It's looked at so many pictures. It knows that looks leak proof. So, your pictures are super important, too. The trusted method metric is the the old way was the human shopper and we we were looking at click-through rate. The new that that's what's matters and it still matters right now but we're moving towards a confidence score where agents whether that's the AI or it's some little agent that's going out crawling around doing the buying on your behalf where people say we're going. It's looking at confidence scores. Rufus penalizes any kind of friction any kind of returns defects any kind of that stuff. whereas the human might overlook some of that from 99 and pay attention. It's it's a whole different model of doing it. So right now just Scott Wingle last week on BDSS13 he's like look if you're sending five attributes send 50 fill up everything in the back of Amazon go to seller central manage inventory edit skew or if you're familiar with flat files it's even better because you can fill in more information with flat files fill in every single available attribute and don't just say you know someone says uh if you're selling a a table and the one of the questions on Amazon says how many chairs come with the table don't just put the word for as the answer in the back of Amazon put this is great for families of four. Fill it out. Give it that remember that in that semantic intent. Frontload uh your first 50 characters of your title uh and then follow that with 70 uh more words. The next 70 uh characters are more descriptive. And if you got a big catalog, start with your best sellers and work your way down. All these backend fields like occasion, special features, Amazon makes some suggestions in there. You can mostly ignore what the default ones are. Sometimes they're good, but just put in your stuff, but fill out every single one of these that you possibly can for your product and do it in a semantic AI way. Uh, not just keyword stuffing. Uh, the target audiences. Um, you know, Amazon will say adults, women, men, kids or something like here. That's your choices. Don't that's their default choices. Fill this thing in for who it's really, really, really worth. There's a tool for Cosmo optimizing that Aana has. This will walk you through some prompts if you scan that QR code. It's got prompts in it that you can take your listing and put it into GP chat GPT or cloud or Plexi, whatever your favorite tool LLM is, and it will help analyze your listing and tell you where the holes are of what Cosmo is looking for. There's like 15 key characteristics like used for, intended for, audience. There's there's all these characteristics that Cosmo wants answers to. And if you're not answering all 15 of those, it's hurting your listing. This will analyze this prompt will help you analyze your listings and actually fix those problems. So scan that prompt. It's free and uh something that Wana made. So um check that out. Also Amy Whis has done some stuff on this. She just did some stuff at BDSS13. She just won a hack contest yesterday uh with some of this. But uh Rufus knows why people aren't buying your product. So you can reverse engineer Rufus too. Um, she's seen a lot, Amy says that she's seen a lot of presentations about how to optimize your listings for Amazon's AI, but none of them really cover how to do it, do a true competitive analysis to actually do that optimization. So, she's got a process. I'm going to give you a QR code here in just a second where she walks you through the exact process of how to reverse engineer your competitors uh and and makes your listing convert better in Rufus and have Rufus answer your stuff better. Uh, so if you want that that scan that QR code right there, and she'll walk you through the entire process. It's free. There's no sign up or anything needed. But but basically, you ask Rufus a question about your product. Uh, you note the follow-up prompts. If your product isn't mentioned, that's your content gap. And it'll show you all this QR this code will help you uh find all that stuff instantly. And then you're going to add Q&As's uh answer that. And then Rufus will start picking that stuff up. Um, so that that will help you. There's another one here with in our process that she just shared at BSS13 last week. Ask Rufus just one or two questions at a time. Don't do bulk queries at it. And then use a tool like voc.ai to extract the a the Q&A. A lot of the Amazon doesn't want these these u reviews extracted in bulk. That's why Helium 10 and some of the other tools that have good relationships with Amazon don't allow that anymore. But there's still tools out there that do it. Bach is one of them. So you can download all the reviews and then have ChatG rewrite your entire listing based on that Rufus data and then use something like Zong Guru's keywords on fire and an AI listing tool to optimize your listing. Um she walked through this this process uh at BDSS13 last week. Those of you that are there um go back and watch that if if you can. There's also content types that AI likes. The next tactic they like they like glosseries. They like definitions. They like um comparison charts. You know, comparison charts are huge. Why is your product better than this or why is your product do this that others don't? They also love FAQs. FAQs are basically answers neatly organized. They love FAQs. Have as many if you look at ecommastery.ai website, there's like 25 FAQs on there. Uh and there's a reason. And you can also do look at the source code on uh ecommastery.a if you know how to do that. And you'll see that there's a massive schema on there. There's a massive massive LLMS.txt and a massive schema that's on that website. As Julian said last week from a bsa 13, the game is one through detail. How-to guides are also popular and number lists. So these are some of the types of content you need to be creating. And then original data is like king. So if you can do your own surveys of your customers and publish that kind of stuff, that that's king because it's it's original. It's not regurgitated AI like a lot of stuff is becoming. There's something like I just mentioned the LLM.txt file that's used. It's it's not an official standard, but it's used by some of the LLM. Some of them ignore it, some of them use it, but it's it's another way to actually in addition to the schema to give that directory in there. Uh so it it it's a super valuable thing that you need to make sure you have too. uh if you want to learn how to do that. Um I thought I had it here. Oh yeah, we'll get to that. Um so >> I think it's important too, Kev, that with this LLM uh s.txt, it's not complicated. >> It just goes in the same file as your robots.txt, but if that confuses you, if your eyes are rolling back in your head, >> just give it to your web guy and they'll easily upload it for you. Yeah, robots txt is just a text file just like you create in BBedit or any kind of text editor and you load it. It's basically what says, you know, you're allowed to index my page or no spiders or you can uh you can put, you know, this is the directory to the password file. It's it's like a it's like a TX. It's been around forever. >> It's a navigation tool. >> It's a navigation tool. >> Yeah. >> Yeah. For spiders and crawlers. Uh LLMS is the the AI version of that. And you see that the number signs in front of company name, that's a comment. So it's basically saying you put the the number sign which means comment. This is not real data. This is just we're we're we're commenting on the sides like notes in the margin is company name. And then you give a brief description and products and then documentation and so on. There's a ton of these uh that you want to list. But the why is this important? LMS and schema. Schema is super important. But you look here when you take a look at what Google is recommending in the AI, this is from AEO.co research. uh schema was valid. Everything in green, they had schema on the website and it was recommended and they had schema. The ones in red were the ones that were recommended that didn't have schema. Uh and so you can and I'm not sure what the little gray bar is on the the very end. But it's it's massively important to get to have schema and massively to your advantage to have that on there. There's a website schema.org that walks you through this whole thing. So you can go there and it'll walk you through the whole thing. Um, but there's different types of schema, there's product schema, there's review schema, there's FAQ schema, organization schema. Um, there's stuff like same as. So, like for me, because I've done so many podcasts and so many things, there's a lot of same as in my schema. Uh, you know, and I'm listing out 200 different podcasts. Uh, and that makes me gives me a lot of authority when an AI comes and picks up my schema and says, "Dang, this guy's got 200 different places he's been mentioned all over the internet." to it could be blog post if that's you. It could be whatever. He's like this guy must uh be serious. So uh whatever he says must must be good. So that's what we're going to throw as as consider heavily as the answer. So that's schema is super super important. Then there's the Reddit and Kora strategy. Like we said earlier, Red and Core are the two of the the websites where you can go post and you can do stuff that actually influence uh AI, but you got to be generally helpful because if you're just spamming it or it's going to AI can detect uh pretty well if this stuff is authentic or not. So like on Reddit, you want to find relevant subreddits, answer the questions helpfully, and then mention the brand naturally and and then build karma. Karma allows you to actually have more carry more weight on Reddit and and actually once you get enough karma sometimes you can even take over certain Reddit channels or ones that have been abandoned be become the uh admin for that ch for that channel and then you have even more power. If you were at Market Masters in in November in Austin here that I do, um Dan Curts actually set up a WhatsApp channel for how to actually get the karma and there's like 10 15 people uh that were uh that are in that channel from that event and a lot of them are posting like, "Holy cow, this actually works. Now I'm actually able to take over uh Reddit Reddit uh subreddits in my category and now I basically control them and I I'm the admin and I can kick out other people." and he showed exactly how to do that. It's that's why you want to come to stuff like Market Masters and you get in special groups like that. Core is is very similar. Um, now what I want to give you right now, I told you I'm going to give you an SOP. Uh, so I'm going to give you about seven or eight slides. So, I'm not going to go through them one by one by one. I'm going to put them up and let you screenshot them or you can wait till the replay. But this is a a massive SOP from someone on our team of exactly the exact playbook they use or they give to the VAS to use to get get your brand on Reddit and get it mentioned. So here make sure you get ready to do screenshots on this uh because or or just wait for the replay and then you can pause it. Um so here's the the method. This is the one metric that matters is share of voice and decision threads. This is what matters on Reddit. You don't need to do a 100 posts. Some people out there are just posting like crazy. No, it's a waste of your time and energy. You need five to 15 high trust, highly upvoted appearances across threads that rank on Google. You want the So, you want to do a check and like your keyword plus Reddit and see what threads are ranking on Google. These are the ones that get revisited over and over that AI is going back to that Google's going back to for Gemini. and and the ones that work the best are comparison or recommendation or review style threads. Those are the ones you want to focus on. And then what you want to do is you want to build your Reddit keyword map. Take you about 90 minutes or so to do this. Just screenshot this. I'm not going to walk through every little detail here in the sake of time. Um, everybody got that one here. About to go to number two. Here's number two. Choose three to five uh home subreddits. take you about 30 minutes to do the research on this. Might even someone out there that can vibe code might even be able to vibe code this whole process and uh eliminate you humans having to do it. Uh but screenshot that. All right, here we go. We're going on to number three. Hurry up. Take a screenshot. There we go. Here's number three in the process of the SOP. Create your answer capsule. Everybody screenshot that one. All right, we're about to go on to number four. Here we go. This is the AO friendly Reddit comment framework. This is uh like I said, Reddit's going to punish you if you're just trying to do marketing or be distrustful. So, you need to use structures like these uh when you're when you're posting. This is what's going to work. Everybody screenshot that. All right, we're going on to the fifth step in this SOP. Here we go. Everybody ready? All right, number five. You want the high performing thread types. This is where you're going to win the fastest. So, prioritize these. These are the ones that are most often cited. All right, grab that one. I'm going to go on to the next screen so you can screenshot it. All right, the next one. These are the rules. You know, how not make what to do and how not to poison yourself by doing the wrong thing. So, screenshot this. Now, how do you know if all this work that you just did or a VA that you gave this to did is actually working? How how do you know if this is worth your time or your investment in this? This is how you know. So these are the mets. These are your KPRs. So that's how you know. So screenshot that. And I'm going to get next screen. I'm going to give you this SOP. I'm going to give you some templates. Everybody got that one? Here you go. Here come the templates. Here's some copy paste templates that you can use that work really well. Make sure you screenshot that one. This is the This is the last one of this SOP. So now you have this SOP so that you can go do this yourself. This is exactly the way people on our team do it. Uh and so this is you you have uh you have the keys to the kingdom on this right here. You don't have to pay a dime. >> Yeah. No pun intended. Oh yeah, no pun intended. That's true. All right, so I one of the big things when it comes to AI is we're most of us on this call are small businesses. Uh even if you're, you know, 5 million bucks a year is still considered small business. And a lot of times you have a massive massive advantage because you can move faster than these big companies that got to go through committees and legal teams and you can create more authentic content as well because it's you. It's not some corporate speak. You know, you you you go to a talk and you go to Amazon Accelerate and you listen to some of the talks on stage and everything is prevetted, pre-rehearsed. It's scripted. There's a big monitor in the back and they're just reading off that on stage. It's horrible. It's garbage. It's not authentic. It's what the lawyers say is safe to say. You can say whatever the heck you want and be authentic about it. Uh and that's the great thing. Um you can build genuine community presence too. Uh being small, you can and you can tell your story, not just corporate speak. That's super super important. Um, you know, right right now it's it's massive time for you to actually take advantage of of what's happening out there and to move on this. Um, remember 2004 when SEO first came, those of you that remember, or maybe the early days of Amazon in 2013 when everybody was just getting in and then the early FBA adopters that are dominating the day. If you go look at Marketplace Pulse, I should have put this on here. Marketplace Pulse just put a study out recently, a month or two ago, that shows like how many sellers are doing a million bucks, how many are doing 500,000, how many are doing 10,000, how many are doing 10 million. I think there's like a h 100,000 uh people uh sellers doing over a million dollars a year in in gross sales on Amazon, something like that. Maybe it's 120,000. It's something like that. But then they did another chart after that showed how many of those people have been selling for 10 years and it was some crazy amount like 70 or 80% had been selling for 10 years that were at that level. That's where you're at now and the opportunity when it comes to AI. This is that moment when it comes to AI. It's not going to make you wealthy or double your sales tomorrow, but it's going to set you on the path. As Dan Kurt says here, the first mover advantage is right now. And if you're in a position where you can afford to spend off a little bit of cash on your business and devote to this or a team member on your business and devote to this or get an agency or someone that can help you that knows this that brea lives and breathes this all day long, you're going to get the rewards and you're going to be riding that wave. Um that's where you want to be. So the question is when someone asks you what's the best in whatever your category you're selling is or your service is, this goes for not just products, this goes for services and everything. Is your brand gonna be the answer? I mean, that's that's what you want to be. And this is a lot. I mean, I know we've shown you a lot. You gota be creating this content creation across all these platforms. You I showed you six of them there. This doing all the schema markup, have someone go posting a real person, not bots, posting on Reddit and Kora, uh building all this authority, um doing all this review, sentiment monitoring, the LMS and data, >> the content. >> Yeah. the all the cont mass amounts of content that's styled right with the tlddrs and everything that I told you you need to do getting your Rufus optimized and Rufus Cosmo changes. So, there's going to be changes where you got to go back and revisit it. It's not a uh it it'll last for a while, but sometimes there's a massive change. It's like an A9. There's a massive change. You got to go back and do it. Doing press releases and how and getting those out and writing them and getting those done and all the digital stuff that you need to do. You can do it. I mean, you guys are here. I just showed you what to do. You you can do it. But Norm and I at Dragonfish have a system that does all this. We have a system that does all this. And our clients, we've been in beta um for uh a while, a long time, right, Nor when's it? >> Years. >> When's this going to happen? We've been in beta because we wanted to make sure we got it right. Norman was like, "We're we're good. We're good." I'm like, "No, we need to do another test or it's not quite ready." He's like, "Kevin, it's ready. People are having good results." results. I said, "Yeah, but let them have better results." Um, so our clients are seeing measurable results in 100 days. So, this is not do this today and rank tomorrow or, you know, be the answer tomorrow. In some cases, is press release could could do something really quick, but it's about a 100 day process. Uh, when this and this system runs 24/7, it does. These are what we found moves the needle the most. You can screenshot this if you want to do this yourself. Always on AEO system. We have agents that are continuously publishing, interlinking and amplifying content. We have 60 to 100 LLM optimized pieces that are well researched and we're publishing these like monthly. Uh we have schema first execution that's keeping the schema current building it the foundation and keeping it current. We have high intent content topic clusters. We have internal linking at scale. We have all these listicles. Remember I said that listical top 10 list and stuff are are important. We syndicate that stuff. We do the Reddit and chorus seating. We have all the link building uh and then the results are compounding. They're getting better and better each month. Uh here's an example of someone um you know this is not massive. They didn't get they're not like retiring on this but it the needles move going in the right way. And this is going to become >> in one month by the way. >> Yeah. This is yeah that's this is one month 150% increase in orders uh just by by doing this. And this 65 orders they weren't doing a whole lot to begin with but it's it's growing. Uh it's growing. Um, there's three pillars to this. There's the daily content creation, which is 30 to 60 articles a month with all this stuff that's under it. There's continuous optimization, the on-page SEO and AO. You can't, this is not a a do it once and forget it thing. You got to constantly be updating it. And then the authority building, all the link mention, the buildings, the we do do some old school SEO like you see that the quality backlinks. So, that's still involved. We're not that's not hasn't gone away there. Some of that still actually works. uh it can work really well if if it's done right. We have automated SEO agents doing all this internal linking, all the on-page freshness. We have authority building uh you know doing the traditional backlinks the old way because that stuff still helps the Reddit and Cororus seeding the PR doing all the PR and then it takes just to set an expectation. The first month is basically you're not going to see much. It's the just getting everything going, setting up everything, getting getting your approval on everything and the the brand tone and all that. The second month is when we start seeing a little bit of momentum. Some of the first articles are uh more of the articles are starting to go live. More of the backlinks are starting to actually get some traction. And then by month three usually is where you see the biggest uh indication that okay, this actually is working. Um here's some proof from three different brands. There's a product scope AI. I think this is a software tool uh SAS tool. You see a pet supple so it works for SAS. There's a pet supplement tool um uh that's it had really good growth after four months. The the first one was 12 months. The next one is four months and then the belt bullgard is another four months. They're seeing massive growth. It it's working but it's not instant. That's the the thing is people like want instant results right now. It's not it's not the thing. Some Josie and Joe and uh and Katan all say, "Hey, love this." Um, this stuff is working. So, if you're ready for the AI era, Dragonfish has some some stuff that we'll give you. We can optimize for Cosmo for you and Roffus and LLM and Power Discovery and we can optimize on Amazon and off Amazon. We have P a package that's everything. And then, but some of you like that's too much money or I can't invest in that. We have all a cart. So, you're like, hey, I just want this. I just need to issue some press releases, get the we can do that for you. Uh, it depends on what you want. So, we have some easy entry options where you can just start small and see the results. We have an AEO plus Amazon audit where we come in, we'll audit your your current website. We'll audit your your listings uh up to five asens for Cosmo Rufus, tell you where the holes are and and tell you exactly what to plug them. And we'll do a content gap report. We can do press releases for you. Uh we can do the premium ones, the ones that actually get picked up, not the little Fiverr ones that aren't probably going to do much. Uh and and if you want us to write it, which I advise you to, um we it's $99 extra. We can we can actually write it. Those get indexed on all the major LLMs really quick. Uh Norm in the Q&A, he can answer some questions if you have about that. We do the LMS, TXT, and data file setup. Make sure that's set up for you correctly. It's just a one-time thing. You should update that from time to time, but it's not necessary to do it, you know, like monthly, but $599 for that. We can do the authority backlinks. And the key with these is they're hosted on the Google route, which makes them like they're like super powerful. They're like like Superman backlinks, not the normal backlinks you get when you go to Fiverr and you buy a bunch from some guy for a hundred bucks. These are very strong backlinks. It takes though they take about three months to get rocking and rolling. So, it's not instant backlinks. They got to get picked up and they got to kind of get the momentum going. So, uh but but they can but they can be super super powerful in driving traffic and authority. We also and >> those back links get indexed every five minutes by the way. >> Yeah. Every five minutes they're getting uh actually Yeah. which is crazy because they're sitting on Google root servers not not uh you know just these other websites. Now we also have if you wanted if you're serious you about this we have a package that's $3,500 a month. This is our foundation package. We do all this stuff. Everything I've talked about pretty much in this webinar we do for you. all the press releases, the Reddit, the AI mentions, the optimizing the schema, the the root file implementation, all the snippets, the the content, um the optim everything, basically everything. Um some backlinks are included in that. You're going to need a website. You're going to need a Shopify site or WordPress. If you don't have it, you can sign up for one, but you're going to need that. We need something we can control uh and put you and do the the right optimization on. There is an onboarding fee, but we wave that. If you do a three-month commitment, we wave that on boarding fee. We've have uh some people in beta right now on this and they're starting to see they've been in beta since uh November and they're just now at the three-month mark and they're starting to see results uh and starting to see some they're very happy and ready to continue. Um here's some results of of someone that was started before that uh back in uh in September. You can see that they've they've had a big boost here, 468% after about three months. uh 1500 orders as a result of of these efforts uh and growing. Um you get a weekly if you do this you get a weekly report so you're not sitting in the dark. Looks something like this. It'll show you all everything that's going on. All over on the right hand side is is something from the Slack channel showing you all everything that's uh been going on. So you get you get weekly reports on this AEO. And we also have a package if you're like I don't care about all that. All I care about Kevin and Norm is Amazon. I don't care about all this. I'm just an Amazon guy. That all stuff sounds great. We can do it for Amazon, too. So, if you want to fully optimize your cos for Cosmo and Rufus on Amazon, you can do some of this yourself, but if you want something that includes all the AB testing where we're actually making the changes, doing the testing, and then adjusting, uh, we can do that at $3,500 per as, it takes about six weeks for this process to go through. If you have variations of that, it's a discount on those variations, but it's a it's a super powerful way. Um, one, we work with a couple people on this, including one of the top experts in the world on this that knows this stuff backwards and forwards. And then once we've done it one time for you, if you want continual optimization, that's just uh 3.99 a month to to go in there and tweak it as things are changing. But we can do that for you as well. That's a separate package. Uh, here's an example results. Um, you know, once we made the changes, we did some testing on on Amazon, and we can see that added $7,000 uh uh right away uh to the sales, which doubles the price of the cost in one month. Um, so you can see this is ROI. That's there's ROI here. Um, it's it's it works. Um, if if you want to do any of this stuff and you got questions, you can scan that QR code and you can book a call. Uh it's probably going to be Norm that you'll be talking to. He has like >> Sorry. >> Uh he has like six spots I think available, five or six spots available tomorrow on Friday and then he's gone next week. He's he's away. Uh so then he'll be back the following week. So if you want to talk to Norm, you can sign I'm going to show you another screen here. If you're ready to pull the trigger, you can do that right now. You don't need to book a call. But if you want, you got questions and you want to talk to Norm about all this stuff uh and get some answers, that's the QR code to set up something either for tomorrow or it'll be the week after next. He's got a bunch of openings. But if you're ready to do this right now and pull pull the trigger, you can just scan each of these. If you're like, "Hey, um I just want a press release. Um I don't need all this other stuff." Just scan that second one from the left. Uh and that'll take you there and you can sign up for that. Oh, by the way, Kev, I should mention any of these four, they can still book a call for. >> Yeah, you can still book if you've got questions. You can book a call, but if you're ready, like, I got enough. I don't need to wait to talk to Norm. I want to I want to start start rocking right now. You can scan these or if you want to talk to Norm first and get questions answered, but you can scan any of these and you can buy these all a cart. All these are basically included if you do the package deals, which I'm going to show you in the screen next. So, if you do the package deals, all this plus more is included on those package deals. Um, here's the package deals. So, uh, the first one's the dra um, it's the SEO, the Cosmo optimization. So, if you only care about Amazon, you can scan that one. If you if you want the Dragonfish AO, which is some Amazon, but mostly off Amazon, the one I showed you earlier, uh, you can scan the one on the right. If you're like, man, I'm lost. I can't I don't know what's what. I don't know what I want. You can watch the replay of this and then choose and scan or you can go back and I'll I'll show that QR code to book a call with Norm. Just book a call with Norm and he can walk you through it and answer your questions. So, you can scan that if you want to book book a call with Norm. And then um here's these again. And we're about to get to the Q&A and our special guest. So, those of you I saw some people bailed. Some people when I start selling something like I'm out of here. See you. But >> they lose. >> You lose. you lose. Those of you that are still here are the smart ones. I see about 70 people bailed out. I'm sorry. Uh because our special guest is about to come on and share some crazy stuff. Uh but here's these one more time. There's that one. Book a call with Norm. If you can't scan it right now, if you like you don't have your phone or tablet nearby and you're not watching this on your computer, just screenshot that and then you can come back and scan it later. Here's this one again. So you you can screenshot that one or scan it. And then I'll show you the last one. These are the big package deals. That's that one. The big package deals. Screenshot that. >> I just got to say thanks to D. She put a nice comment in there. >> Oh, did she? >> Yeah. >> Oh, if if if they bail, that's too bad. These guys provide good stuff. Yeah. Uh, thanks D. Appreciate that. Um, all right. Cool. So, that's our webinar presentation today, but I promised you a special guest. Um, and so hopefully you'll implement some of what we showed you. Or if you want to do it professionally and the right way and don't want the headaches, give a dragonfish a call on we can do these packages for you. We can do uh individual stuff. But right now, >> and Kev, before before we bring on the guest, do you want to go through the questions or should we wait, show the guest, and then have the three of us answer? >> Yeah, let's let's let's bring our guest on and then the three of us can answer questions after he's because they might have some more questions. or he might be able to help answer some of the questions, too. >> Um, cool. So, I told you we have a special guest. He's going to share some special tips. Probably share his screen. He's gonna give you some downloadable links. Uh, so, uh, if he's here, is he is he backstage, Norm? >> I hope. >> I hope so. >> He's here. >> I heard a voice. So, some of you know this guy, uh, Dan Curts. He's been on a couple of the AI uh, webinars uh, with us. He was on BDSS 13 last week with Norm and every time he comes on the room and usually fills up um because they know that he's going to share some crazy stuff and they want those they want those downloads cuz he does not like leaving his uh the information he shares up. I think you're going to leave this up uh for like 48 hours or or you said till Monday, right? So, >> I'll I'll be nice and I'll leave it up till Monday. If you're here, grab the link and download whatever I give you so that you're well ahead of the curve. Cuz Kevin has had since BDSS13 a bunch of people writing him about how I took down the link when I said I was going to do it. And I'm a man of my word. So >> you are. It's all It's always like I know when the link goes down cuz all of a sudden the customer service email start. Oh, my computer crashed and I wasn't able to get it and oh my I had to go pick up my kid at school. This is not fair. Dan's a man of his word. So, make sure he's going to show you some stuff and then uh give you access to whatever documents he's in. Make sure you download that stuff right away. So, Dan, I'm going to turn this over to you. >> Right on. Cool. So, I'm going to jump in and I caught a decent amount of what was going on. Obviously, sitting backstage and and kind of listening in. Uh, but I want to clue you guys in on some stuff cuz Norm and and Kevin do a lot of the stuff and and they got a lot of great information from a lot of people, right? But I'm the nerd in the background. I'm the guy pulling the plugs and and doing testing on stuff. So, I want to show you guys a couple things that are coming up. This isn't about panic. This isn't doom and gloom, but I want to prep you guys for what's coming cuz the with all the AI stuff that's being mentioned, it's it's not a matter of when, it's a matter of if you decide to make the changes. Um, so let's get right into it. So, one of the things that I've been looking at um is Google patents because Google likes putting their stuff out in public so that you can see it. Um, and you can see this was filed quite a while ago, but this is specifically for uh them having a GPT model for search. And some of you guys who have played with Google AI overview and and all that stuff, this is nothing new. Um, but this is very much now being actively rolled out as of 2 weeks ago. Um, on the 27th, they made an announcement that the search page will be going away and that they are going to start replacing it with this. Um, that was a memo that I was able to get my hands on and take a look at, referenced this patent. So, I plugged it in. If you guys are nerds and you want to read it, I'll throw it in the chat. You can go take a look and see that I'm not BSing you cuz I'm I'm have no interest in doing that. So, that's number one. That's a big thing that's going on. Number two, um, huge huge either boon or detriment to you, depending on how you want to look at it. Google launched something a couple weeks ago. Um, and it's their agentic shopping tool. Um, they went ahead and and launched basically what they're calling UCP, universal commerce protocol, and it integrates with a ton of different services. Shopify, Etsy, Wayfair, Target, Walmart, American Express, PayPal, Visa, Mastercard, and a bunch of others. Stripe is also on here along with a few others. What this is is this. Let me see if I could blow this up. So, you go to Google, you type in a prompt. I'm looking for this thing, blah blah blah blah blah, and it's going to go out, search all the e-commerce sites that it can potentially find. And here are the top listed ones with a check mark next to it. Pick the color that you want. Go ahead and hit purchase. They connect with your wallet because Google's connected to everything. And off you go. And again, this is part of the the AI suite of things that they are currently rolling out. This was announced on the tw uh 10th of this month. So, this is relatively new. Um, it is in the process of being rolled out. I've been watching, taking note, all of that sort of stuff and watching where this is going. But between the AI search being done in tandem with this, essentially they're making their own MCP, which is model context protocol that can connect to your website and then go ahead and do the checkout and review process for you. So now looking at things like that, you now have another AI engine to compete with. It's essentially another Rufus, but it's Google. Um, and they're going to be the ones, again, everything that you've heard on this webinar today is very much coming true. I'm not here to shock you guys and doom and gloom it, but this is very much what's going on. How to run direct offers, how to, you know, make yourself stand out. Here's the coupon code. Um, all these different things that are coming in here, you know, some stuff that they're talking about. Um, but I don't like leaving people in the dark and I certainly don't like just sitting here and going, "Oh my god, what do we do?" So, I took the time, well, Claude took the time to go ahead and take both of those documents and actually put them together from each one of these positions, traffic, SEO, ads, data, competition, financial, and then an action plan for you guys. Um, this is only based off these two documents. I said, if I was an e-commerce store owner, what would I need to know about this, and how would I go about doing it? So, everything in here is completely mapped out for you. There's flowcharts, there's graphics, there's here's what's going on. And here's what the new role of that particular thing is. And it's everything that Norm and Kevin were just talking about. They didn't know I was going to do this. I literally did this while I was sitting in the back um and just decided to take these two and round them up for you guys. You guys will be getting this as a download so you can use it as a guide. Even if you don't sign up with Dragonfish, I want to make sure you guys are at least prepped. And if you decide you want to try and go it alone for a bit, you at least have some kind of a road map. that bonus alone is worth staying from start to finish. >> So, I've included some stuff like that. Um, on the back end of of some of the things that they were talking about the LLM.txt, um, there's a bunch of stuff that we've been testing and doing with that. If you saw me last week at BDSS, we were talking about it. I had been at an SEO conference the week prior, literally 3 4 days beforehand, of people doing tests with LLM.txt files and figuring out what to do with it. So, in the grand scheme of doing all that and trying to get ahead of the curve, um, we've been figuring out how to make LLM sitemaps. And I haven't even shared this with Norman Kev, but this is again stuff I'm working on in the lab and and making happen. So, here's your typical LLM.txt. So, your information, your site, your info. Um, I'm testing out putting in creative common attribution just to see if that does anything. A list of all the pages on the site, all the blog posts with descriptions next to them, what they're for. Um, and then I have it documenting here. And actually, I have sublms.txt for each of the services on this particular website. Um, and then down here I've got master indexes of all the LLM. So, what I'm doing is recreating what most people consider a site map, like a Google site map. I'm recreating that in llm's.txt format, and they all link to each other, and they all reference each other in one way or another. Um, to just increase and multiply the value of what we're doing. Um, and like I said, we're going ahead and actually making an LLMS sitemap XML file. And then, so all those documents you just saw on the previous page, here's a list of all those LLMs. and then they're being crawled and and paid attention to by the LLMs because I have this embedded into every single page on the website in the code. So, if an LLM comes to my site and they pull it, they're going to see that I've written an entire directory of stuff about that company for them to go ahead and pull. Um, and we're seeing probably within 2 to 3 weeks of doing this, um, from what I had heard from testers at the SEO conference I was at, that this is actually moving the needle to the point where they're seeing 30 to 45% inclusion in 3 weeks, which is huge. So, they're owning a third of their search traffic in 3 weeks. Now, again, that's not typical. We're doing stuff that's very, very advanced here. Um, if you guys were interested in doing your own llm.txt txt file. I actually have a format for that which I'm going to be giving you guys. You feed that to chat GBPT and it'll go ahead and write you an LLMs the same way that we do it. You can give it a shot. It's just for the the one it's you give it a shot, but this is a a much larger version that we're doing for clients internally. So, you'll be getting that. One of the things that Norm and Kevin also were talking about was schema, which of course is a huge huge huge thing. Um, it's the machine readable version of the same information that's on your website. So, if you're doing your website stuff, you need to make sure that you're doing schema. It's the, how would I best describe it? It's the library card catalog from back in the old school days. It's the card catalog for the internet. So, it's how computers and stuff find the data about your website very quickly. instead of trying to read the whole website, they just get that little snippet and they go figure out what to do with it and then they they talk about your website and get you uh plugged in. So you guys will be getting that um along with the instructions on how to use it. Um so you would go ahead and just run through that um and then just add it to that specific page or that specific product on your website. Um so you'll be getting that. I'm just looking at it here on the other screen. It's pretty easy. You just come in, take it, here's the schema generator, it pops up, and then you give it a URL, paste it there. It'll figure out what's going on on your site, write all the schema for you, and then you paste that in or have your web guy do it. Um, just because that's going to be mission critical moving forward. And I want you guys to be able to have some kind of, you know, dog in this fight, whether or not you're working with Dragon Fish. You know, I I would hate to see a bunch of businesses close shop overnight because everybody changed the rules and you didn't know how to pivot. So, if you're staying, thank you for staying. I'm promise I want to make it worth your while. So, that's one of the things we're including. One of the other things that I'm including in here um was a list of things that we are doing for snooping for AI powered keywords. Um, so I made a little list in here of these are things you can plug into your Google search console and it will tell you these are specific, you know, prompt questions without having your brand in there or people who type in I'm this and you are this and going and pulling stuff. So if you're showing up for that and then any longtail searches or prompt combinations. So what that looks like in practice, I'm just using this as a service. SEO gets is a great way to look at your Google Analytics data and your search console data. It's free if you guys want to play with it. I'm not here to sell you anything. I just like using it because it makes my data that much more readable. I may like getting in the weeds, but I don't want to be buried in them. So, what I've done is I've taken these prompts or these codes and I've save them as filters down here. So, like if I go do longtail on this site, I just filter that. Here are all wh there we go. Here are all the LLM prompts that are being typed in that this particular website is showing up for. And you can see here position one. So, I'm either showing up at the very top of the page or I'm showing up in the AI overview. I'm still not sure which because they haven't given us the ability to discern the two, but these are the top keywords that we're showing up for. These are the prompts people are typing in in order to find my company for the services that we do. Where they're typing it in from like this is very obviously a prompt. What are the best tools for blah blah blah blah blah. My location is United States. like these are the types of searches and you guys can filter and find out how well you're performing without even being inside of you know without doing any of that data yourself. C >> can you show that once again Dan just quickly uh how they do that? >> Sure. So this is something called SEO gets. You don't have to do it in here. You can also do it in search console. Just for me this is a lot more readable. So in here you would go ahead and click filter query. You would hit reax, which is the type of code that I've I've made for you guys. And then you just take that. And let's say I want to take this little one, and I want to pop it in there. And this matches 808 searches over the past 90 days that look like AI prompts. And then I hit apply. And then now my list of all my queries and keywords. >> And it's that simple. >> That's it. And again, SEO gets is free. You don't need to pay anything for it. It integrates your analytics and search console to together. So, if you need to get your data and you need to be able to read it, great tool. Go grab it if you don't have it. Again, 3.99 is one of my favorite prices. So, that's how I like doing this stuff. Some of the other stuff that we were talking about, >> we have just a just Dan, we just have a couple comments. These aren't these are the host and panelists. Um, so everybody can't see these out there, but >> uh Dan is the man. Yay. I love Dan. Dan is a gamecher. Uh, and then uh D's like, "Thank uh thank you guys so much. This helps the small guy get leverage." And then she said, "FYI, uh, all this works for authors and KDP uh, people too. My husband my husband's book skyrocketed when he used Dan's claw tip a few months back." Right on. >> Jay Jaylen says, "Super helpful explanation." Thank you. So, uh, keep it up, man. All right. >> All right. Cool. We got a couple more little things. And again, I don't want to keep you guys super long, but you did stay, so I'm willing to spend as much time with you as you guys want. So, we were talking through a couple different things. Kevin and Norm had mentioned Reddit, obviously, being a huge source for citations and and getting cited in the LLMs, and it is along with Kora. There's a few other sources. YouTube worked really well if you're a video creator or even if you're not, you want to start, great place to start doing that because you can make FAQ videos and now you show up for that. It's just one more spot for you to take, excuse me, take over in the search engines. One of the other things that um they were talking about was Reddit and I'd like to compound that with one extra layer and that is reddit.comers. Doing regular Reddit is great. You can get a ton of exposure there. Reddit answers is working the same way Yahoo Answers used to work back in the day where like every question that came up had an answer in here. And this is the same way you would do it on Reddit. Go in, do the thing. There's a whole here's how to use it. Um, you know, they've got a whole guide on how you should be using it, what you need to do, yada yada yada. But getting featured in Reddit answers on top of doing your regular Reddit stuff, it just compounds it. It's compound interest for your business. One of the other things I wanted to mention, um, and this might be for some of the old-timers, uh, who have been around the block on the internet, but there was recently, um, an AMA done, you can see just just a little over a week ago, between Alexis Ahannian, which is the, um, founder of Reddit, and Kevin Rose, and together they are relaunching Dig.com. So, as of right now, dig.com is it was Reddit before Reddit existed, let's put it nicely. But they are now working together. So the founder of Reddit and the original founder of Dig are working hand inand to bring Dig back online, which if you go in and go claim your handle, your business, the the keywords that you want to go after, and you start answering them the same way you can do on Reddit, that's another channel for you to own and control once the LLM start paying attention to dig again. And at the speed that they're building up, that's going to be pretty soon. It's not going to be immediate, but I would imagine probably by end of Q2, beginning of Q3, DIG's going to be another sighted source because it's being built the same way that Reddit is. >> So, you can do it right away cuz this just happened, right? >> Yeah. Yeah. Like as of like a week and a half ago. >> Yeah. >> So, just go to dig.com, go make your account, and then go ahead and claim your whatever. I'm not logged in, so whatever's on here is what's coming in. But there's a a ton of stuff, different categories, and you can own these handles. Amazing places, gaming. You can go in and build your own for your brand or or the specific keywords that you want if it's not being created yet, and you can own that and plant your flag. Like, this is a great opportunity. This is it as opposed to going and trying to own a subreddit, you can just outright create your dig and then start pumping people into it and start answering questions. And as DIG starts gaining more momentum, you're going to pick up and be able to ride that wave. One of the other things that I wanted to put in here, and this is a a biggie. >> Is that MySpace? >> That's next. Yeah, we're going to bring back Friendster. Um, so one of the things that I went um and did, and again, I didn't tell Kevin or Norm I was going to do this, so um bear with me, guys. One of the things that I did was we were talking about what to write for the LLM, the expertise, the authoritiveness, the trust. How do you how do you build that? How do you make sure that your content gets found? Um, so what I've been doing and a lot of things that I've been researching is how to um get within the good graces of both the LLMs and of course the search engines while they're still around. So, after doing a bunch of hunting and pecking, I went out and was able to find Google's search and quality evaluation guidelines. This is what their AI and their human editors look at in order to make sure that the content is what it needs to be in order to be ranked and to be found inside the AI. Most other AIs are using this as the guideline for their system on how they are ranking content. What you do is plug this into a cloud project or a custom GPT along with the other one that I gave you guys, which you'll get here in a second, which is Google's helpful content guidelines. plug those in and then ask Claude or Chat GPT or whatever program you decide to use to go ahead and rewrite a piece of content and it will follow these guidelines to the tea and you will have a perfectly optimized well-sighted AEO optimized ready to go blog post. >> That's pretty damn good. >> Yeah. >> Yeah. So, yeah. So, Google's internal document. You can see here it's 8,000 lines of code. This one's a couple hundred, but you just plug those in, give it your existing content, say, "Hey, can you rewrite this for me? I I don't really understand these guidelines. Can you follow them for me?" And it goes, "Yeah, sure. No problem." Cites every source, puts every link in for every piece that it found, and you just wind up with a massive, massive piece of content that just it ranks out of the box. Like, here's an example. I went ahead and did the same thing with one of my blog posts because it was old and shoddy and it's been a while since I updated some of my content. So, I said, "Hey, you know, based on this, here's the outline and then here's the the actual article." And I said, "Eddedit this using the guidelines, site actual sources and link to the sites where you're retrieving data from. Create the links and use sentences whenever possible." So, it went through and did all that and popped out the bottom here up there. Yeah, I went ahead and did a test to make sure it was working. But, so here's the start of the content. There you go. >> That's really good. You can make a GPT or something out of that. That does. >> Yeah. >> Yeah. Just plug it in says, "Yeah, I can make a GPT." Yeah, for sure. Sure. And run all your content through that. >> Yep. And you know, put it plug in your brand voice if you guys have one. Put in your styling guidelines as well >> and just give it the core instruction. Say, "Hey, read these three files and make an instruction for every time that I submit a new piece of content to you." And then you just sit here and just click and just go walk away, make a cup of coffee, come back five minutes later, and have fully optimized, fully cited source, fully optimized content ready to go. That's awesome. That's awesome. It's really cool. >> Absolutely. So, now enough heming and hawing about giving it to you guys. Let me just give you the content. So, I'm going to pop this up and grab the link. >> There's the link uh to the to the uh patents that he said earlier. Looks like it posted only to hosts and panelists. So, I posted it to everyone. Perfect. >> I'll I'll repost that, Dan, too, so everybody has it to everyone. >> Oh, yeah. Hang on. >> There you go, everybody. It should be Look in the chat. >> Yep. So, that is the folder with everything in it. Make sure you rightclick, download that folder. >> And remember, it's only up there for a short period of time. >> Yep. It's up till Monday. >> Here, go into the chat and uh either click those and bookmark it or copy those links out, whatever you want to do. Yeah, >> those will only work those links will only work until Monday. So, if you're watching this on the replay, sorry you weren't here live. Um, you might be able to uh, you know, maybe go post on uh post somewhere on BDSS in the WhatsApp group and say, "Is anybody kind enough if I buy you a beer?" Share those. But they're they're still only going to work uh until uh until Monday. >> Yeah. So, when you guys get it, go in there, hit file, download folder, however you do it. I I forget how you do it exactly inside of uh Google Drive, but there should be like file download folder at the top. Take the whole thing, save it to your hard drive. Um because again, it's it will be coming down on Monday. Um that Norman Kevin asked me to leave it up for a little extra. I said, you know what? What the heck? It's the weekend. Why not? So, >> normally he takes it down like it would be down tonight. It would be down at 10:00 p.m. tonight. He would take it down. But I like, you know, some people >> might need a little extra time. Um, uh, Brett says he's seeing synchron synchronation >> synchronization error. >> That's interesting. >> Not sure what that means. >> Um, Becky, um, you when you you can save, but usually when you go to Google Drive, let me just do it real quick. There's usually an option on the lefth hand side, unless he's turned it. Uh so yeah um you can click on each one of those things and you can say once you see like there um when I just opened up the the the link there's five things in there eo content writer econ um >> yep >> and on the right hand side under sort there's an option there's a little thing with an arrow pointing down where you can download each of those. So that's how you can uh save them. >> It looks like it's working now Kevin. Oh >> I see. Yeah. Brian says it let me download everything. >> Cool. >> All right. Should we start on the questions and if there's any other issues for downloading, we can get to them. There's a lot of questions. >> Yeah, we can go back to the questions. Um, I'm going to go ahead and share my screen and put the QR code back. Thanks for all that, Dan. Appreciate that, man. >> Yeah, that's great. >> Um, >> thank you, sir. We thought you were going to give one thing. >> No, I mean, we're we're talking about doing it. Might as well give the people who want to give it a shot on their own. I mean, obviously, we're going to do it for them if they want it, but if they're hard-headed like me, you can go ahead and try and DIY it for a bit, but it's a lot easier with a team than it is to go alone. >> Okay, so let's start off with some of these questions. Kevin's got the uh QR codes up there. Uh let me see. >> Or if you want to book a call, there's the the call link. Looks like most people are wanting to book calls. So, you want to talk about it first. So, there's scan that so you can book a call. I don't know what's available. Um, let me see if there's even anything available for tomorrow yet or there may be some for tomorrow. If not, it'll be the week after next when Norm's got more. Let me go ahead Norm. >> All right, Bogdan. Uh, Dan works with us. So, uh, yeah, working directly. Well, you'd be working directly, uh, through, uh, Dragonfish. Okay. So, let's see. Is there a service for hire whether uh through an agency or recommended Fiverr gig that you can set up all this AI? Oh, that was that must have been earlier on. So, yes, uh Chad, you can definitely reach out to us. Uh we do all of this. Uh let's see. How would you adopt this if you have no have not launched yet? uh about the launch on Tik Tok and we're we're about to launch on Tik Tok and willing to uh be setting up Shopify. Any thoughts on that? Uh this is not I mean you can definitely do this but you should have a website up there. You should have a presence before you do this I would think. What do you guys think? Yeah, you need >> Yeah, you need to before you do any of this, you need to have a basic website and basic presence. Um, it should be it could be part of your plan as you're getting rocking and rolling. Uh, but you're going to need to establish the foundational stuff first. Okay. Uh, this is D. She's asking, "How does Tik Tok play in uh into this besides their own traffic? Any AI partners? Are they getting crawled by GPT, Gemini, or any LLM? Tik Tok has got Tik Tok is more social discovery. Um they are they are getting crawled um because now I think it's uh in Instagram is now what indexed by Google is that right? And then Tik Tok is not or is it Tik Tok is indexed by Google. I'm getting confused. Um >> Insta >> Insta Insta is indexed by Google. So they're de definitely on Instagram. On Tik Tok um they they are getting crawled. um that's probably not playing it's a small percentage of of factor in SEO I mean sorry AEO right now um but it's a ma massive factor in discovery uh for your product um so from an AO point of view uh Tik Tok is going to be pretty small wouldn't worry too much about right now I'd be focusing on the Reddit and some cororas and uh and and those type of things um and YouTube before I'd be focusing on uh Tik Toks >> so Lorena uh posted this question at the very beginning Kevin uh how does this impact other markets such as the UK Germany for now I can't see chat GPT suggest my product most of the AI innovation uh that we've talked about is for the USA >> yeah the USA is leading the way USA and China are leading the way on this on this right now Europe's behind um Europe has different rules and little tighter rules on on some stuff I don't have an answer for for you on the implication. I'm not familiar with the um how well this does or doesn't work in Europe, but you're right. It is US focused. That's where most of the audience is selling and based for for us. Um >> but I I don't know what to I I don't have >> I'd still be doing something. Yeah, I'd still be doing it because usually what happens in the US trickles over there, the vast majority of it, but I I don't have a specific answer on that one. >> All right. Uh, Michael, uh, what is the most cost-effective means of distributing a press release? Well, uh, a lot of the times, uh, you want to make sure I want to make sure that people go out and check out who the, uh, the media outlets are. A lot of people will think, oh, you know, this is, uh, free or this is 10 bucks or, you know, $100. ask for the report so you can check it out. You want to make sure that you are getting some good quality um uh news media outlets and newsrooms like for example uh getting into Reuters. Uh being guaranteed on Google News uh there's Yahoo Finance. There's all sorts of uh those are newsrooms by the way, but the content outlets uh you want to make sure that they're good quality. If they're crap and they're small town USA, well, guess what? You're just getting junk links. So, the more authority the better for you and the better the citation. So, typically I'm finding like you can go out, we definitely do this, but there's other places out there that do it as well. Uh you can go to uh PR Newswire, which we cover. Actually, our press releases uh cover pretty much the same. Uh but also we have a proprietary network which has even a bigger reach. Um then it's do you have any um uh journalists, bloggers, uh you could work with Harrow to work with uh you know the journalists that are out there. You can do that. You can go out and reach out to all a database. You can reach out to all these people on LinkedIn. easiest way is just go to a proven uh PR distribution company. And by the way, people don't think about this, but do the same thing with your blog content. So, find a a syndication company that can do that. We do that. Uh but uh you want to syndicate your blog uh content as well. >> I just got a a news alert, Norm, >> from uh from Scott was on BDSS13 last week. Yeah, he just said Zuckerberg just announced today or just in a conference call just a few hours ago that Facebook is entering the Agentic keycommerce game. Facebook is launching >> I'm I'm reading right now. Um we set the foundations in 25 today. Our systems blah blah blah. Uh, new agentic. We have new agogentic shopping tools that will allow people to find just the right very specific set of products from the businesses in our catalog. Um, yeah, they're entering it, too. Um, crossing it over with Instagram and WhatsApp. >> You know what's funny? We talked about that months way back that we were predicting this was going to happen. They think it's going to start going out in beta in February or March or April time frame. Um somewhere this guy's estimating between March 15th and April 15th, uh we'll start seeing it. >> Yeah. >> I wonder if Amazon's going to partner there. Amazon's going to get in bed with one of these one of these guys. >> They have got to. So, uh yeah, it's interesting times. >> Yeah. Uh some people are asking about uh budgets. So, A press release can go out for a couple hundred bucks. Uh we look at around $4.99 to $7.99. They can go up. I've seen them as high as $3,000. Uh but again, you're getting what you pay for. And uh our $799 is equivalent to the $1,500 ones that are going out there. But it gives you a ton of exposure periodicals. um you can break it into regions uh including global regions. So just kind of keep that in mind when you're researching that out. Uh D, do you uh do you guys use a press release tool? Well, it's it's our app that we're working with and uh we have a proprietary network of uh journalists and bloggers and creators or influencers. Uh all right, Angela. Oh, from to I think from Toronto. Um, what are your recommendations with smaller brands that don't have a large PR budget uh to get earned earned media? One of the things that one of the strategies that we use uh is that for the smaller brands, we'll do one of the larger uh press releases and that will lock you into some uh and this depends on your competition as well and uh how how competitive it is in in that niche. But we'll go out, we'll we'll send a uh $799 press release and then the next two months are a lower dollar press release. So typically the $4.99 ones. Uh if you're not doing that, I all this is doing is getting you in the LLM's good favor and also keeping the brand authority. I've always said that you have to be consistent and the more consistency that you can do the better. Uh if you think of it getting locked in with these keywords and terms and a lot of the times it's not just one you can have multiple keywords but just think Dan how expensive was it back in the day. It was like the yellow pages if you want national exposure on a keyword you'd be paying thousands. >> Yeah. >> Yeah. Yeah. it was very expensive to do. So this is if you think of the exposure that you're get that you'll get for your brand and it's everything that um Google's framework EAT is asking it's well worth it but just be consistent if you can afford one a month do one a month if you can afford more uh like we have some supplement companies that are doing one a week or twice a week even. So just kind of keep that in mind. Okay, Christopher, was that brand or product still recommended one month after the press release? Yes. So, press releases have typically a 90day period, but I remember doing something. I was on Helium 10 Elite once. Kevin asked me to come on and I was talking about press releases and I was using these keywords and I've been doing this forever. I've had a press release company, my own press release company for years and I've used it press releases for 30 years and all of a sudden uh the keyword came up and I was 100% of the first page including uh Amazon.com, Amazon uh CA Chewy. But what was cool is all the influencers that were currently doing stuff for me and then there was the press releases. And the first press release that came up, believe it or not, was 2016. So, it just depends. The typical uh press release I always say uh give it give it 30 days. But then what we do is we layer that press release. So Dan, do you want to explain that? >> Sure. So, when it comes to press releases, there are you get a a ton of links that come back from it. You get some really really big ones, you get some kind of middle of the road ones, and you get some small ones, and then you get kind of your your not bottom of the barrel, but you get some some lower quality links, let's put it that way. But up at the top, you get mostly the good structured, wellthoughtout press releases. Sometimes, you know, a syndicator will pick it up and push it out to a smaller network they have and that network might might be a little iffy. Not a big deal. Doesn't affect your business at all. In fact, it's actually good for it. Um, a lot of people think press releases are duplicate content. They're actually not. So, that's another big myth around some of that stuff. But, >> that's only if it's on your website. >> Oh, no. You can do that, too, if it's a newsroom. Um, but as long as you don't have the same page with the same content multiple times on your website, then you're good. Like, if the only thing you're changing out is the location, you're going to get dinged. >> Um, that being said, after about 90 days of the press release being out there, a bunch of them will quote unquote roll off the first page of that website. So, you you somewhat lose the link, so to speak. any of the ones that are left or are still active, you could go ahead and build a press release to that previous press release, >> which helps to power it up. >> So, you can basically take that first level. Yeah. And you can, you know, do that. I would I would recommend no more than two, three levels down. So, a press release to a press release to a press release to your site is three levels down. Um, >> I know there's a question buried in here somewhere. We still got a bunch. But uh somebody asked uh about um how many times what what happens if competitors go after that same uh press release? Well, there's a few things and they're talking about showing up in the LLMs. Mhm. >> Well, if you're using crap distribution, well, again, you get what you pay for. But if that competitor is hitting and hitting and hitting those keywords, uh, then you'll probably be moved down the list. But if it comes down to recommendations, don't forget you're fighting for two to three spots. And if you're one of those two to three spots, it's still working. But this leveraging uh this strategy that we have, this helps it. It if you're constantly doing these press releases, then great. And it works for pretty much every niche. And that's why some of these supplement companies are putting out so many either blog articles or press release articles because it's a lot more uh competitive space. >> Yep. So to tag on to the back of that norm, the other thing is if let's say all all things equal, you guys use the same press release service, you write similar PRs, it goes to the almost identical list of sites, Google, the LLMs, everything else, they're going to go down the list and say, "Okay, all things being equal here with the press release, now we need to go to the site. What's different on the site that's going to give them a competitive edge? Is it how they've designed the page? Is it the schema? Did they go ahead and put the llm.txt in? They will start looking at other factors to figure out who is the best candidate and the better choice because you can have as you know what 10 10 people on the first page of Google, but there's only one person that gets the top slot. The more you do for your business and the more that you put this stuff in here, the better you're off you're going to be. The way that the internet's changing is your website, the information you put on it, all those things may not get you traffic and clicks and sales the way that it used to. However, that website has now become your database, your knowledge base to be fed into all the other AIs and all the other services on the internet. So, that is now your so to speak your server for your business. So the more information you can pump into that thing, the more information that Google and the LLM can pump out of it in your favor. So the more you do the stuff that we talked about on the webinar today, the better your chances are going to be to maintain and keep that top slot and to make sure that you are getting the lion share, the traffic and sales for whatever you're trying to write for. >> Right. And Becky's got a I've never heard this question asked. It is so obvious, but uh when you're creating an LLM.ext text for your products. This is interesting. How many characters are best for the product description? >> Ah, so normally for a product description, you can put all sorts of stuff in there. So let's let's say it's for a product, you can put in attributes, you can put in weight, you can put in color, you can put in if you're selling a supplement, flavors, different variances there. Um, it doesn't necessarily matter. In fact, if you're going to use the llm.txt txt file that I gave you guys and you want to use it for a product. Here's what you would put in as a prompt. And I'll speak this slowly and then I'll go type it in the chat so you guys can follow along. Using this llm.txt file, I would like for you to create another one for my product link to product. Be as exhaustive and descriptive as possible. So again, I'll throw this in the chat. >> So Susan had a interesting comment about press releases. Uh she said they're expensive for small businesses and um if the brand is new and no authority, I don't think people will trust and buy. Well, it's not about it is building trust because it builds authority. It's not about buy and it's not even about traffic. What you're doing is you're getting citations. By building citations, you're starting to build trust. And it's authority equals trust equals sales. It's not the press release that's going to drive the sales. Don't expect it. uh you'll have links that are going to go back to your store or go back to your store and your product description and even your website, but it's more for building overall brand authority. So, when somebody types in a keyword, you come up, they see that, oh, you're on Google News or you're on whatever uh uh media outlet or newsroom. So, that's the main reason behind that. uh and getting into the the main reason right now is getting into those LLMs because if you're just starting out and you have a launch and you have no authority, well, guess what? You're not going to be found at all on the LLMs. >> Yeah. The the biggest thing I was going to say, the biggest thing you can take away from this presentation, guys, the the big move going forward if you boil it down and take all the tech out of it, brand. That's what the LLMs are going to want to see. That's what the AI is going to want to see. Omniresence is going to be your friend moving forward as many places as possible as often as possible without burning yourself out. Follow some of however you feel about them or you don't. Gary Ve's method of posting, you know, as many times as possible. We have AI and automation to do that for us. Now, you can still do that and you can be omniresent. You don't have to sit there and create 5,000 pieces of content. Take one 10-minute YouTube video, turn it into multiple channels, post it on multiple things, make a blog post, strip the audio, make a podcast, turn it into an infographic. All the places that you would normally search to find information, that's where you should be posting. >> So, Kevin, we're getting questions. When we're answering one question, we're getting two questions. So, is there a cut off time? Uh yeah, we should probably wrap it up. Like maybe two or three more questions and that's it. All right. Uh let's see. >> Got to get to another appointment here. But if you see two or three like good ones. >> Yeah, I'm just trying to get down to them. Okay. So, here's another one from uh Becky. Let me see. All right. Uh this is Becky. when you hire someone on Upwork to do this uh Reddit uh this Reddit SOP, how do you ensure that I have access uh to those Reddit accounts? >> Uh so for those you you'd probably want to give them one of your accounts that you made as opposed to just change the password when they're done. >> Okay. Uh Paula, can I uh can all of this apply to other types of products such as digital courses? >> Yes. >> Yeah. Yeah. Applies to everything. >> That's the beauty of it. >> Yeah. Applies to everything. >> All right. >> You remember earlier D said that her husband's doing KDP and his book sales went way the heck up. >> Yeah. Yeah. That was great to hear. >> Something Dan showed on Claude stuff a few months ago. All right. Well, that's it for the questions. >> All right. Awesome. Everybody, up on the screen is the QR code if you want to book a call with uh Norm. Uh if you're interested in having Dragonfish do this, if you want if you want, you can type in the chat. Those of you that stayed u what you think of this um presentation, that would be great. Um um Mark the that was probably back in one of the AI webinars probably. Mark, if you go to billiondollarcellers.dia media and look at the webinars and um that are there. Billiondollar sellers.media and the webinar AI webinar from probably maybe July I think is where he showed some of of that. You could probably grab it grab it from there. Um yeah, appreciate everybody uh for coming on. Thanks uh Chris uh Christie Christa says uh mind blind mind-blowing. I'm overwhelmed uh in a good way. Yeah, we probably overwhelmed a few people to overwhelmed a few people today. Um, so, uh, sorry about that, but we just want to I know I moved fast through some of the slides. I saw Andrew, Andy, and few people said, "Yeah, you went really quick." Uh, yeah, just planning planting the seeds for you, but uh uh Regina says, "You guys rock." Appreciate that, Regina. I just got to screenshot all these so we can post these in the uh post these somewhere so that people can uh see what they missed out on. Um, mind-blowing. Excellent. Uh, yeah, I see. Uh, just checking Yvon. Thanks, Javon. Um, Cole said, "Very good." Chris said, "Amazing." >> Kathy says, "Uh, thank you. It was mind-blowing." Um, Christa says, "I feel like we're the first to tackle this. Such good opportunity right now." >> And you're right. >> Yeah, you're right. Uh, but the problem is most of you on this call, 99% of you aren't going to do a thing. 99% of you on this call are not going to do a single thing that Dan showed you. You're not going to do a single thing that Norman and I showed you. You're not going to hire Nor and I or Dragonfish to actually do this. Um you're just going to be that's cool. U my mind's blown. I'm going to sleep. Um that that's and so but you got to take action. If you don't and start small, I mean if you have as limited if you have a big budget, if you're doing millions of dollars a year, you should be hiring someone like Dragonfish, if not us, somebody else to do this. If you're just getting started, start with just a few small things and just start planting your flag and go to dig. First thing you should do if you're small and you have like 10 bucks in the bank, go to dig.com and claim your uh claim your plant your flag like Dan said. That's not going to cost you anything. At least get there and get that established. That's that's that's your one takeaway. Uh if you only got $10 in the bank right now to do right now and then start doing some of the other stuff. Um you just got to take action, you know. Um that that's that's the big thing. >> Yeah. If you don't take action, and we talk about this all the time. We'll go to an event and we'll get a thousand things throwing thrown at us. >> You got to take one thing or two things and act on it. Because if you're not, you're just going to get overwhelmed. And if you don't take action at least on one or two of these things, all you're doing is having really great intentions. That's it. You're not going to get anywhere with it. >> Yeah. Good vibes doesn't fill the bank account. Right. Awesome. Well, thanks everybody. Appreciate it.