We found the top 1% of the internet this week (so you don't have to)

We found the top 1% of the internet this week (so you don't have to) Shaan Puri: All right, Sam, why are we dressed so festive? Sam Parr: It's Casual Friday, baby. Shaan Puri: It's Casual Friday. And the best stuff is always in the group chat. And these are the things that I sent in the group chat that I wouldn't post publicly, but decided, you know what, it's Casual Friday. Let's air them out. Speaker 1: All right. Can we do the first one? Sam Parr: The first one. Here it is. Shaan Puri: Okay. This is a tweet from Dylan. Dylan says, At long last, any app can be your alarm app. Apple has finally introduced Alarm Kit. This is at the Apple announcement that happened this week. That lets any app have the same privileges as the clock app. This is long overdue. Dylan, you are absolutely right. Sam Parr: Dude, I did not understand this. Is this a joke? Shaan Puri: No, this is real. So basically, you know, like Apple gives you certain permissions, right? If you're an app, you can send push notifications. You could use the camera. You could use the GPS. But for a long time, no app could become your alarm app. It couldn't access the same features of an alarm app, which is like now any app. You don't just have to use the Apple alarm app. Anybody could build an app for alarm. Speaker 1: Sounds small. Sam Parr: Yeah, this does sound small. So change my mind. Why is this important? Shaan Puri: So think about it this way. There's like two billion people with iPhones and not every app can address all two billion people, but an alarm clock can basically address like a billion or two people who actually have the need for an alarm clock. So what happened was two weeks ago or a week ago, As an app developer, that was not a category you could be in. And now it's a category you could be in where there's a billion active users that might want your app. And there's been no creativity and no innovation. So like the app store has been out for, you know, 15 years now. So a lot of stuff is solved, right? Camera apps are pretty good. Map apps are pretty good with Google Maps and Waze and, you know, ride-sharing apps. There's all kinds of apps and there's been tons of innovation. But this has been basically artificially blocked. Sam Parr: Wait, really quick. Do you remember the joke of Peter Thiel where he said you wanted flying cars, but you got 190 characters like on Twitter? 140. 140. This is the even worse version of that. You wanted flying cars. Now you can make alarm apps. Shaan Puri: You wanted AI. Instead, you got a snooze button. By the way, I met the guy who wrote that line for, or I didn't meet him, but I found out who wrote that line for Peter Thiel. Unknown Speaker: Wait, wait, wait, wait, wait. Sam Parr: You met him? OK, you mistakenly said you met him versus you heard about him. Shaan Puri: I met a guy who was like, that's the guy who wrote that. That's Peter's guy. He comes up with those. And that was his job was basically follow Peter around. Listen to what he's saying and then try to like transform his sentiment into something really punchy. And that guy came up with that line, which became the basis for like Founders Fun and like a rally cry. Sam Parr: That's cool. Well, Tom, good job. All right. So check this out. Shaan Puri: Easy idea. David Goggins, would you like a million dollars? Because David Goggins today should pay some kid to make the alarm app. That's basically the David Goggins skinned alarm app. Like I want to wake up with David Goggins just saying, wake up, bitch, there's miles to run. And I just want to hear that when I wake up and not like, you know, the default alarm sound for my phone. Sam Parr: When is this going live? When's this alarm kit thing? Shaan Puri: So they did the developer preview. That's what WWDC is, right? They tell you what's possible and you can start building with it, but it's not like available yet to customers. But it usually, I think it's just like a couple months. It's like not very long. Sam Parr: This is low-hanging fruit, my friend. It's a good idea. It's a good idea. Shaan Puri: This is fruit that might just be on the ground, actually. This might be rotting fruit. I'm not entirely sure. Sam Parr: All right. Shaan Puri: Here we go. By the way, we're totally stealing this gimmick from our boys at TBPN. Shout out to John and Jordy, part of the brotherhood. Sam Parr: But I gave them a shout out later on. One of my photos or tweets is from them. Shaan Puri: Yeah, they basically had the true innovation in the podcasting industry of printing out the tweets. And we decided that we too shall now print out tweets. But I've been doing 532s for a lot longer than those guys, so I think I'm OK. Sam Parr: All right. Shaan Puri: This one comes from Chris Bakke. He says, This is a Chris Bakke banger. He says, in 2022, McKinsey paid $55 million, was paid $55 million to advise Warner Brothers when they merged with Discovery. They charged them $37 million by advising them to change HBO to HBO Max, then to Max, then back to HBO Max. And in 2025, they billed them an additional $63 million again to determine that Warner Brothers and Discovery should be separate brands again. Sam Parr: Did you see that McKinsey last week laid off 15% of their staff? Shaan Puri: Because of AI? Because now like AI can do half the job or what? Is that why? Sam Parr: Yeah, for sure. This is absolutely insane. What did you say? You're allergic to lack of common sense? This is ridiculous. Shaan Puri: This is exactly the sort of lack of common sense I was talking about. This tweet has 70,000 likes, by the way. I don't know if he totally made up these numbers or if these are true, but directionally correct. There were some good reactions to this. Greg tweeted, don't be the problem. Be the solution that creates the problem. That is my takeaway. Sam Parr: Yeah, it is pretty ridiculous. Have you ever had friends that have worked at McKinsey? Shaan Puri: Yeah, yeah. My buddy Romain, who I do a bunch of business stuff with, he was a former McKinsey guy. Sam Parr: They're easy to make fun of because you're like, what does a 23-year-old know about business? But I have a friend that worked there and she had some pretty amazing, basically a PE firm, in her case, identified A bunch of dairy farms that they wanted to like roll up. And so they bought a bunch of them. The PE firm did. And then they hired McKinsey folks to come and figure out how to make it more efficient. And so she literally would go to Iowa every single week for about six months and devise interesting things. Like, for example, we're going to change the bucket size that we like use, that the workers use. Shaan Puri: Like, like, like, have you seen Landman? Sam Parr: Yes. Shaan Puri: When like the lawyer shows up on the like on the oil field and she's like got her high heels like stuck in the mud. Basically, that's what I'm imagining. The McKinsey consultants showing up at the cattle farm. It was kind of great. Sam Parr: It's like I learned about this whole this whole experience she had. There is value that is created from these consultants, even though we like to make fun of them. Have you did Ramin actually work on anything interesting? Shaan Puri: Well, they deserve to be made fun of because they're incredibly smart. They get paid very well. So, you know, that means you're a punching bag. Right. Sam Parr: Yeah. Shaan Puri: That's basically the criteria for like, oh, it's free game. It's like what a nerd was in middle school. It's like the opposite traits, right? Like the person you could give a swirly to in sort of junior high would be like somebody who's sort of weak and powerless. But when you grow up, you can't make fun of the weak and powerless. You only make fun of the powerful. And so, yeah, Romain was like this. Basically, he would tell me things that they would do. And I'm like, oh, that's really smart. I was kind of hoping you guys were a bunch of idiots. But actually, that sounds pretty good. But what I did come away with was they have huge brains, but small balls is generally the person who stays in consulting. And that's like a... Sam Parr: By the way, that's the definition of anxiety. The definition of anxiety is when your brain is a lot bigger than your balls. So that's probably why there's a bunch of anxious consultants running around. Shaan Puri: I like how you're just saying something is the definition of, but it's absolutely not the definition of, and that's hilarious. I'm going to start doing that. Well, you know the root word of that, and then you just make it up. It's not even the root word. Sam Parr: All right, we got a couple more reactions. Shaan Puri: Our boy Tai Lopez comes in. Comes in hot off the top ropes. A good gig. You know it's a good scam when Tai Lopez is giving you respect. Sam Parr: Oh, these are all replies to that original one. Okay. I wasn't even following. Shaan Puri: We're learning. Sam Parr: That's insane. And what about this one? Shaan Puri: This is the consulting meme. Consulting. If you're not a part of the solution, there's really good money to be made in prolonging the problem. There's this thing that happens in sports that I've always wanted to be a part of business. So, you know, in the UFC, how they have press conferences where they really talk shit about each other. And I've always felt like it's the best part. And, you know, I wish business people would do the same. Like, I wish right now. Sam Parr: I've gone down by the wars. They're awesome. Shaan Puri: You've been to the press conferences? Sam Parr: I've been. One time I tried to sneak in when I ran the hustle. I couldn't get credit. I was like, let me see if I can get credential to this and they didn't give it to me. So I showed up anyway and they kicked me out. They made me walk to the back and like sit with the crowd and I watched it. Yeah, it was great. Shaan Puri: They didn't respect The Hustle as a newsletter, as a media brand? Sam Parr: Dude, The Hustle is the worst name ever when you're trying to hustle someone. Like I was sure. Unknown Speaker: Do you know what I mean? Sam Parr: It was just like some random security guard. Shaan Puri: My name is John Scam. Hoping for you to tell me you're a Coinbase bastard. Sam Parr: It was the worst. The lady giggled at me and it was a pathetic laugh. So no, I got kicked out. It did not work. But if anyone's listening who works at the UFC, if you and I could get credentialed to go to a UFC event and ask a question, I would do that in a heartbeat and I would take it incredibly seriously. Shaan Puri: Arguably too seriously. Might ruin the whole event. Unknown Speaker: All right. Speaker 1: This episode is brought to you by HubSpot. Shaan Puri: They're doing a big conference. This is their big one they do called Inbound. They have a ton of great speakers that are coming to San Francisco, September 3rd to September 5th. Speaker 1: And it's got a pretty incredible lineup. They have comedians like Amy Poehler. Shaan Puri: They have Dario from Anthropic, Dwarkesh, Shawn Evans from Hot Ones. And if you're somebody who's in marketing or sales or AI and you just want to know what's going on, what's coming next, it's a great event to go to. Speaker 1: And guess what? Shaan Puri: I'm going to be there. You can go to inbound.com slash register to get your ticket to Inbound 2025. Again, September 3rd through 5th in San Francisco. Hope to see you there. Sam Parr: All right. What do you have next? Do the Frank Slootman one. Shaan Puri: Okay, this is good. This is related. This is actually related to what I was just talking about. So Frank Slootman, who is the man's man CEO. He's the David Goggins of the corporate world. Would you agree? Sam Parr: Yeah, I mean, he's pretty baller. He kind of says it like it is. For people who don't know, he took over. He's CEO of a bunch of companies, but he took over at Snowflake, and he has all these famous memos that he wrote on LinkedIn, and it was basically like, don't be a bitch, work hard. That's how he summarizes everything. Shaan Puri: Yeah, but it's a little bit different. So he's got this book called Amp It Up, but if you really, you could just read his blog post called Amp It Up and get 80% of the idea. It's not even just about working hard. It's like, pick up the pace. His basic point is that in every organization there's an incredible amount of slack that's just built up. It's an expectation of timelines, of rigor, of effort, of everything. And then another one of those is common sense. His approach is just to cut through all the bullshit And so he has this quote where he's like talking about the man in the you know that famous like man in the arena quote Yeah, it's kind of I kind of think that that quote is super lame now It's been hijacked by people. Sam Parr: I don't like I know Chamath. Shaan Puri: This is what you're saying. Yeah, yeah Was people a singular word All right here we go, so here's what Frank Slootman says he says There's lots of people in this world who are not really in the arena. They're either observers, consultants, or agents, or VCs that just provide capital. But there are some people who are in the arena that are very special people. And then he says, he was asked to speak at a business school where they always ask for his advice. He says, you all have elite educations. You'll have many job offers paying you big bucks. Your parents and siblings will be incredibly proud of you. But they're all consulting jobs for Bain, McKinsey, and companies like that. You're going to have an easy path to pretty quick earnings, but you'll never know whether you have what it takes to actually build something new. In Roosevelt's words, you will be those cold and timid souls who neither know victory nor defeat. I had actually never read that part of the quote, and I thought that part's way colder than the rest of it. You know what I mean? Sam Parr: Imagine saying this to a room full of Stanford kids. What do you think the reaction would have been like? Shaan Puri: I think the reaction would have been like, God, he's so right. After I finish up this first four year tenure at McKinsey, then I'm totally going to do that. I think that's the real, the true reaction. It's like, he's so right. I'm not actually going to rescind, I'm not actually going to withdraw the job offer. I'll finish up. I'm going to make sure I get the first few years and then I'm going to go do that thing someday. Sam Parr: I've hung out with like my friends, children or, you know, people who are like in the applying to college age right now. It's way different than when we were younger. Like when we were younger, not going to college for a huge majority of people, for anyone that's like a middle class on up, it was like, that wasn't even a question. Now it definitely seems like the smart people are saying, I'm not sure what my, I'm weighing my options. I'm trying to look at all that's available. Have you noticed that? Shaan Puri: No, is that like when you say that they're thinking about like trade school or dropping out or everything's on the table? Sam Parr: Yeah. Shaan Puri: So for people, are their parents entrepreneurs or are they normal people? Sam Parr: The people who I know, it's just like, let's say cousins and nephews and things like that. And they're mostly like well-to-do or at least like have a household income of $200,000. And it's basically like this. And these are smart kids. So typically when we were younger, Shaan, the smart kids like always went to college. Now, the smart kids are like, I'm not sure. I've been in contact with this company about just getting an internship right away, right at 19 years old. Other people who are less of the academic, they're not like the geniuses, they are considering trade school. When I was younger, if you said you're going to trade school, it was like, It was like, uh, is that like punishment for getting in trouble? Do you know what I mean? Shaan Puri: Oh, you're dumb. Sam Parr: Yeah. Now I think there is a, there is 100% a change in sentiment and I wonder, I wonder, If like this whole MBAs are dumb, that's a new feeling-ish. That's like Peter Thiel was the one who popularized that where he said, he goes, the valuation of your company, take a million dollars off for every MBA employee you have. And so now that's popular. And I wonder the MBA people who are there now and who would hear something like this, how they feel, if they acknowledge it or if they don't. Shaan Puri: Right. That beta 2 quote is like how, that's like my parenting style. I'm like, one more word, one more word, and we're not going to the pool for two days. Sam Parr: Oh, oh, three days. Shaan Puri: And I just keep going. I'm just like, if you say one more thing, and you lose a little bit more. Sam Parr: Do you stick with it? Shaan Puri: There's all kinds of retrades, dude. Unknown Speaker: I'm Trump. Shaan Puri: I'm Trump in the China deal right now. Sam Parr: Wait, you let your kids trade? Shaan Puri: I raise the tariffs. Then there's a temporary pause for extenuating circumstances while we negotiate. And then we have some really good interactions. And then we start thinking. And then they come back again and they do something. You know, they just throw their spaghetti on the floor and then we're back at 125 percent tariff. Sam Parr: What age does punishment work? Because right now when they do something, I say no. It's just like they laugh at me. Shaan Puri: They can start to understand like cause and effect or consequences somewhere between two and three years old. I think you start to get it at a very basic level, but you also have to time it. If the kid is emotionally upset or is feeling something, they're not going to learn the lesson in the moment or they're having to fit. Whereas like I think as adults, we're like, well, this is why we're trying to like explain the thing while they're like, you know, having their meltdown. It's like you have to have let the meltdown happen. And then if you want to have a teaching moment, it's like got to come after, which is probably true for adults, too. But it's very obvious with kids because they're literally melting down. Sam Parr: We got to figure this out because I've been trying to like punish her, not punish her, but you're like, no, you can't do this. Right. And I just get laughed at. All right. Read the next one. Shaan Puri: So this is one of yours. So it's a David Senra tweet. He says, Charlie Munger told me flex. Charlie Munger told me to read Les Schwab's autobiography. I'm glad I did, because Les says things like this, quote, Success in life is being a good husband, a good father, and you end up being a second father to hundreds of other men and women. Last night, I attended a wedding of a young man from our office, and the young man told me that two men had influenced his life, his father and me. That's worth more than money. Sam Parr: So this guy, Les Schwab, is amazing. I haven't completed his book, but I'm in the middle of reading it. But let me tell you about this guy. Shaan Puri: Dumb question. So there's Charles Schwab. Sam Parr: No relation. He was a hillbilly in Oregon. Basically, he was like orphaned at the age of like 13 or 14. I was like a plumber and then started a tire shop at the age of 31 or 32. Didn't know anything about tires but started a tire shop. Eventually, over the course of 50 years, it grew into a multi-billion dollar operation and he's famous for being really great at incentivizing employees and he's famous for being very good at managing and leading to the point where Warren Buffett and Charlie Munger looked to stories from him on how to properly lead and incentivize. Go to the next slide. Look at what he looks like. So he was a hillbilly. He was like a from the streets type of guy. I've been thinking about how I can describe these types of people because I love them. And I think the best way to describe it is small town grit with Big number swagger, something like that, like these guys that you and I love who are these like blue collar. Shaan Puri: So small town grit with big city swagger? Sam Parr: No, with like big number swagger. Shaan Puri: So it's like the city swagger, right? Sam Parr: But what I mean is, is that they're like these kind of hillbillies who build these massive companies. And so they can they make like, for example, one of our friends, Kevin Van Trump is one of them, where you see this guy and he comes off or he's like, Hey, what's going on, brother? I got to wrap my newsletter. He talks like this, but it turns out he makes like $20 million a year, and the people who read his newsletter, Kevin's this big guy from Kansas City, comes off like a hillbilly because he talks funny, but his work is read by world leaders, and he makes $20 million a year, and in the background of his video Zoom call is like a Picasso. So like I love guys like this and this guy is one of them. So Les Schwab started a tire company. He died in his 90s but ran the company up until then, grew it to a multi-billion dollar organization. And I want to go to the next one. I want to read. He wrote his own foreword to the book and I highlighted my two favorite sentences from the foreword. Read that. Shaan Puri: All right. So it starts, he says, this book is mainly written for the 2,000 families that make their living selling Les Schwab tires. And for the thousands of families to follow in the next 20, 30, 40 years. All right, so he says, this is what you highlighted. I wrote this in November and December of 1985. I did write this 100% with my 40-year-old typewriter. And then at the bottom, okay. I do thank Jan Nolan, my right-hand gal, Lorraine O'Hara, our word processing operator for helping me correct misspelled words and helping me with punctuation. I didn't have a gross writer. I wanted it in my own words. And then it says, basically, in this, I'm going to pass on my theories of business to our people. And he says, should we fail to follow these policies towards customers and employees going forward? I would prefer that my name be taken off the business. And then it ends with, he basically says, if you're not interested in business, this book will bore you. And if I were you, I wouldn't waste my time reading it. Sam Parr: How great is that? Shaan Puri: How much of a simpleton am I? That it's just, here's, you want to win me? Here you go. Push me away. That's all it takes. Oh, you think I won't like this book? Watch me read every word. I'm already buying a second copy. Sam Parr: Treat them mean, keep them keen. Shaan Puri: Why am I so easy to manipulate? Sam Parr: How beautiful is this guy? Shaan Puri: So you read this book? Sam Parr: I'm in the middle of reading it. Shaan Puri: So far, 7 out of 10, fine and forgettable. 8 out of 10, I'll remember the big idea, but that's kind of it. I didn't need 300 pages. 9 out of 10, really enjoyed it. Good book. 10 out of 10, I'm giving this book out as a gift. Where is it at? Sam Parr: I'm only a quarter of the way through and it's between an 8 and a 9. Yeah, an 8 and a 9. Yeah, quite good. Shaan Puri: What's the big idea so far? Sam Parr: He just treats people well, and if you treat people well, you get rewarded in return. So it's a very simple thing, which as you said, there's a lack of common sense. He's a very common sense, rational person, but often rational means cold, and he is rational warm. Shaan Puri: Okay, that's cool. That's a good insight, because the start of your answer was kind of boring, but the end of your answer was fire there. That was good. Sam Parr: So it's sort of like his original quote, which was, I became a father to all these people, and I go to their weddings, and that makes me feel great. That is a rational thing to say, and it is warm, versus what a McKinsey consultant would say, which is, it's all just about these numbers on a spreadsheet. That is also rational, but it's rational coal. Shaan Puri: Yes. So do you, honest question, do you think that you're, you kind of are doing that? Do you think that you have that kind of like, I'm a fatherly influence or a man influence on other men? Is that something you think is true or take pride in? Are you like, yes, I need to double down on that from this podcast? Cause like, remember when we were at this dinner or you weren't there, but I was at his dinner and I told you about it, like, This guy came up at the end of the dinner. He's like, hey, sorry, I wanted to say hi. I saw you guys over here. I didn't want to bother you. But he's like, because I always ask people, I say, what, you know, what do you really like about the partner? Like, what is it? You know, what's stood out to you? What's helped you? And he was like, he had basically mentioned, he's like, me and my girlfriend got pregnant. We didn't plan on that. But hearing you and Sam talk about like, kind of how fun it is to have kids and build your business and they're not like either ors, like kind of nudged me towards deciding like, you know, we should keep this, we should do this. And I remember being like, whoa, that's like a lot of responsibility, a lot of weight on the words that I didn't really sort of think about. Do you feel like that? Sam Parr: Yeah, I do. I think it's hard to feel that way because if people knew how we record this, we're just in our rooms like by ourselves talking to each other on a screen. So it's hard to like feel a presence. But I think I view this podcast as well as my company. I view it a little bit more as a very tiny way to decide the life that I want to live with others and just make that reality in my small corner of the world. I also think that like I thought about like we are not even remotely like this, so I don't even love saying it, but like when LeBron James or some famous athlete does something bad and they're like, I didn't sign up to be a role model. I think about that all the time where I'm like, well, I used to like tweet something that was a little bit mean and I'm like, well, I don't care if this influences me. This is just me. This is this is just my opinion. And then now I'm like, you know, it holds a little bit of weight. I want to make sure that I'm right about it and not hateful. Shaan Puri: Right, right. And you know, the best thing that ever like the best thing about a podcast is that it feels like I'm just talking to you and we're just goofing off here and there's only two of us. But like, you know, let's say this episode on average, these episodes get like, you know, 300,000 people listening to them. I mean, that's bigger than the biggest college football stadiums. You know what I mean? If we were sitting in the 50-yard line and there were three stadiums stacked on top, it'd be like almost three or four stadiums of people stacked on top of each other. Do you know how differently we would do this? It would suck. I would be so nervous and thinking about every word and the show would honestly suck if it felt that way. And so I think one of the real blessings is that that's not the case. You don't know it. You're blind to it. Sam Parr: We rarely record in real life. And one time that we did, the studio manager was a woman who was really attractive. And I noticed that one time one of us, or maybe I forget who, said something that made her laugh. And I was like, Ooh, that's not nice. I want to, I want to make you laugh again. And then, and then she didn't laugh and I was like, that didn't feel good. And I started like performing really poorly. I'm like, I can't stand the presence of one person, let alone 300,000 in real life. Shaan Puri: That's crazy. All right. Next, uh, next story I want to show you. Did you see this? Did you see this tweet? Sam Parr: No. Speaker 1: Here's what it says. Shaan Puri: So this is from at restructuring, which is a good it's a good account, by the way. Do you follow this account? Sam Parr: No. Is this all about the companies that have gone out of business? Shaan Puri: No, it's kind of like P.E. Speaker 1: It's like a P.E. Shaan Puri: type of account. They treat private equity type of stuff. Sam Parr: Anyways, we talked about this a while ago, I believe, didn't we? Shaan Puri: So I think we mentioned it, but I didn't know the story. So the headline here is man steals $122 million from Facebook and Google simply by sending them random bills, which they agreed to pay. Sam Parr: Why is that a crime? Why is that a crime? Shaan Puri: Exactly. The tweet here is this remains my favorite path to wealth. Exploring exploiting the big company inefficiencies should not be illegal. I agree. All's fair in love and war. If I sent you an invoice, would you pay it? Am I at fault or you? Hold on. What's going on here? But there is a little more to the story. So have you read about how this actually worked? Sam Parr: No. Well, wasn't he like legitimately a vendor for them? Shaan Puri: No, no. I think that was a little bit of a problem. OK, so here's the story. So there's a 50 year old dude, the guy who's in cuffs here, and he was impersonating a company. So there was a company called Quanta Computer. That's a legit company that was a vendor for Facebook and Google. He sets up a company also called Quanta Computer, but bases it out of Latvia. And so he just copies the same company name, the same logo, but it's incorporated in a different country. And he starts making fake invoices, contracts, letters, corporate stamps, corporate seals. And he's sending these to Facebook and Google for over two years. And he got paid out $122 million across the two companies, so $98 million from Facebook and $23 million from Google. They then find him in Latvia, extradite him, and here's a great quote from the U.S. attorney. So the guy's name, I guess it's Rimasauskas. So Rimasauskas thought he could hide behind a computer screen halfway across the world while he conducted his fraudulent scheme. But he has learned. The arms of the American justice system are long, and he now faces time in a U.S. prison. Dude, how hard is this guy, this U.S. attorney? By the way, I think he still made out good. He had to give back. He had to forfeit $49 million, and he had to pay another, I think, $26 million in restitution. That doesn't add up to 122 million so he might have still made a bunch of money What conversation do you have with your wife or you're like so what do you do? Sam Parr: What do you do a guy? Shaan Puri: Today I want to get him on the pod Jail pod a rare category of illegal, but impressive no yeah, yeah, yeah, yeah, which like. Sam Parr: It's like the Bernie Madoff scheme. Not cool and impressive. Like, I want to learn more about it. Shaan Puri: Right, right. And if you judge us for saying impressive and illegal, like, do you like Ocean's 11? Those guys are rooting for the guys who are robbing. Anyways. Speaker 1: This episode is brought to you by Hubspot Media. Shaan Puri: They have a cool new podcast that's for AI called The Next Wave. It's by Matt Wolfe and Nathan Lanz. And they're basically talking about all the new tools that are coming out, how the landscape is changing, what's going on with AI tech. So if you want to be up to date on AI tech, it's a cool podcast you could check out. Listen to The Next Wave wherever you get your podcasts. All right, here we go. So what else we got? Oh, I have something here on ChatGPT. Have you seen this? Sam Parr: Okay, so ChatGPT's product retention curves is a product manager's wet dream. Their one month retention has skyrocketed from less than 60% two years ago to an unprecedented 90%. YouTube was best in class with 85%. Six month retention is trending towards 80% and rapidly rising. Generational product. Shaan Puri: Okay, so this little line chart here, for people who don't really recognize this, imagine when you're at a hospital and they hook the patient up and you have the heart monitor and you see that heartbeat, that line, and it's got to keep beeping for the patient to be good, right? And you have all these monitors with these little lines. Well, this is the equivalent of that for a company. So what this is, is a retention curve. So the line at the very bottom here, We'd be like the oldest cohort. So that's like people who signed up for ChatGPT two years ago. And as you can see, it starts at 100% of people using it on day zero or month zero. But then even by month one, it's at 60% by month two, only 55% are still using it. And by the time you get to a year, you know, less than it looks like 30% of people are still using the product. So that means more than two thirds of people just stopped using it after they tried it. And that's the sign of a product that won't win, as is, because the bucket is too leaky. You're getting too many customers in that are churning out. They're not finding value in the product. And what this curve, what the other lines are, are the next month, the next month, the next month. And as they improve the product, you can see that the drop-offs are way less. So now what he's saying is that basically the one month retention is now 90%. So people are finding so much value the first month that they use it that a month later, 90% of them are still using it. And so this is like the key metric for most businesses is retention. That's the thing that tells you if your business is going to be around for a long time or if it's just a leaky bucket. And seeing this with ChatGPT is pretty stunning. And it kind of leads into my next tweet here, which is that OpenAI is now at $10 billion in ARR. So that's 2x since the end of 2024. So they basically doubled revenue from $5 billion to $10 billion. And it's been less than three years since it launched. So in less than three years, they've grown this product to $10 billion in recurring revenue, which is just stunning. And it highlighted to me one very big takeaway from this, which is that OpenAI is the Facebook of this current generation. Sam Parr: Maybe more. Shaan Puri: 20 years ago, it was Google and Amazon were the big deal. That was it. Speaker 1: 30 years ago, it was like Microsoft. Shaan Puri: 20 years ago, it was like Google and Amazon. Maybe 15 years ago or so, that was the Facebook era and Facebook was the thing that was like, oh, it's a billion dollar company, a $10 billion company, and now it's a trillion dollar company. Well, the one right now is OpenAI. For the next decade, it's gonna, we're just gonna, me and you are probably gonna look at ourselves and be like, how were we doing this podcast? How were we looking at these tweets, these charts, and just like, why didn't we go buy OpenAI stock? Like, how dumb do we have to be? Like, it was on Sarah's List three years ago or something like that. Sam Parr: Wait, was it really? Did we talk about it then? Shaan Puri: Maybe not three, but two for sure. Like, I think the very first Sarah's List episode, we probably had them on there. And it's like, what kind of doofuses are we that we don't own any of this stock? Sam Parr: Can you own it? Shaan Puri: Yeah, you can buy it in secondary. Sam Parr: I had a buddy of mine about two or three years ago. He was at my house. You know who this guy is. And we were talking and he was like, yeah, I have a job offer from Neuralink and OpenAI. And I was like, wow, those are both pretty promising. And he was like, what should I do? And we just had a conversation about it. And I didn't know anything. I mean, at the time it was really hard. Like they're both like run by tycoons. They're both really interesting. They're both the hot startup. And he chose OpenAI. And he has made so much money just in like tens of millions of dollars in like two and a half or three years just from being like the 1000th employee, something like that. Like nothing like it's just astounding at how big this is. Shaan Puri: And what is his job? He's not like these kind of like the rare AI PhD type dudes, right? Is he a programmer? Is he a product person? What's the role? Sam Parr: Product person. Yeah, product person. Sorry, programmer. He's a programmer. Oh, okay. Massive difference. Shaan Puri: I was going to say, if you're a product guy and you made tens of millions of dollars in open AI, how is that even possible if you're just like, you know, a random person? Engineers, okay, I guess I can see it. You know, you get a stock package that's worth $2 million over four years, but you got it when OpenAI was valued at $60 billion, and now it's valued at $400 billion, right? So it's up, you know, 8x or something like that. And so your $2 million stock package has turned out to actually be a $16 million stock package. It's crazy that that's a normal thing that happens, that's happened to like A thousand people right now are more in like in a like. 30 mile radius of where I live. Sam Parr: This was sort of an, we kind of like glazed over this, but basically Harley from Shopify was in the pod and he, at one point they were worth 250. I think when we recorded with them, they were worth $150 billion. And it's basically like the hundredth largest company in the world right now, which means it's like the, like the hundredth largest company probably ever, ever created. It's like around the, like, so every business ever created, It is the 100th most valuable, which is astounding, right? That's an astounding number. To think that OpenAI is a decade old or something like that company, and it is already like the 50th or 25th largest company ever created. Isn't that astounding? Not even from like a product or the technology, but literally how do you organize that? Like organize the people who work there, organize the investors, just the organizational, you know, they say like, uh, just the idea of like, you know, have you heard the stories about China building like a, a fast railroad and like, you know, six months, like it's, it's, it's, it's sort of fascinating like that. Shaan Puri: It's definitely the number one most valuable nonprofit ever. Sam Parr: Is it still really a nonprofit? Shaan Puri: I think so. Sam Parr: And he said they're not going to, he also said they're not going to make a profit until they hit. What did he say? He goes, we can't make a profit until we get to 10 billion in revenue. Shaan Puri: Remember my thing earlier about like, just push me away. Their investor thing, which is like, listen, we have to put a cap, a hundred X cap on your returns because this is going to get bananas. So dude, that pitch. The balls it takes to have that as your pitch, which is like, instead of promising upside, saying, listen, we're going to need to cap your upside because it's going to be so insane how much value we create. So I just need to make sure you're okay with that. I'm going to start using that formula in my life. Sam Parr: Skip to this Elon one. Yeah. Shaan Puri: All right. Why don't you frame this one up? Sam Parr: All right. So, uh, uh, breaking news. President Trump comments on Elon Musk's apology. I thought it was very nice that he said that, Trump says. And Elon Musk has a tweet that says, I regret some of the posts about President Trump last week. They went too far. Insane. This is insane. You can't do that and apologize. Right. Speaker 1: You don't apologize. Sam Parr: Dude, if I called you a pedophile or a rapist in front of literally the entire world, I can't say I'm sorry. Shaan Puri: There's no sorry big enough, you're saying? Sam Parr: Dude, Genghis Khan doesn't apologize. Can you imagine Napoleon being like, hey, that went a little far. Do you want to shake it out? Shaan Puri: Oh, you're saying conquerors can't apologize? That's the take? Sam Parr: That was such a crazy thing to do and say, and he tweeted it out. Very casually, where he said, how about I say Donald Trump? You know what I mean? It was such a dagger. You can't apologize for that. I don't see how you can come back from that, and I don't see why you would even try, right? Shaan Puri: Well, I can see why you would try, which is like, you know, you... There's no winners at war, basically, is what's gonna happen here with these guys fighting, but... Sam Parr: And then look at the next one. Unknown Speaker: Dude, the... Sam Parr: Elon knows I love him. Shaan Puri: No, no, hold on. I'm open to Rick reconciling with Elon after seeing his latest post. Elon knows I love him. JD knows this too. That's just hilarious, by the way. I don't even know why that's in there. JD knows this too. I give the best and biggest reconciliations. Everybody knows this. That is incredible. I don't even know if this is fake by the way. This could totally be a fake truth post because there's nothing easier to fake than a truth social post because nobody has nobody I know has an account on there. And so you can just write anything and make me tell me that he tweeted that. And plus he's he might say he might he could totally have said this. But dude, how funny is this? Elon knows I love him. JD knows this too. What's that? Sam Parr: I don't know. I think it's because JD was on Theo Vaughn's podcast talking about it. Shaan Puri: I mean, are they not talking day to day? And then he goes, I give the biggest and best. Unknown Speaker: It's insane. Shaan Puri: Melania knows this. Sam Parr: It's insane, man. It's crazy. This is a reality show. Shaan Puri: By the way, we need to clip in you calling this on the podcast that they would break up. You were like, how long do you give this? And it was like a couple months or something. And I was like, well, I don't know. They're both like pretty all in on each other. It seems like it's going to be really hard to be really messy if they try to break this off. And you're like rule number one from the 48 laws of power. Right. Is that what you were quoting? You were like, never outshine the master. Sam Parr: Yeah. And I also said they're going to break up in June. I said it's going to only last until June. Shaan Puri: Wow. What a waste of an incredible prediction. Sam Parr: Yeah. I mean, it's like being the tallest midget. Like, it's not that interesting. But like, it was a very easy prediction. We knew they were going to have a falling out. And I had, you know, a 8% chance of guessing the month. It was very predictable. But this was sort of one of those moments where like, I remember where I was when it happened. When I saw that tweet, my company had a meeting and everyone said, oh my God, it was pretty crazy how Elon and Trump fighting, it brought down the stock market. Did you see that? Shaan Puri: Yeah. Sam Parr: It was absolutely ridiculous that my finances were impacted by this spat. And I thought it was kind of funny. Shaan Puri: It was a wild day. The memes that day were incredible. I think I tweeted that out. I was like, listen, this is a sad day for America, but the content is outstanding right now. Let's talk self-driving real quick. So self-driving cars are on fire in L.A. The rioters are beating up the self-driving cars. Not sure exactly why, but I like this one from Andrew Ackerman. Nodded at the Waymo in downtown D.C. so it would know I'm one of the good ones. Speaker 1: All right, this episode is brought to you by Mercury. They are the finance platform of choice for over 200,000 companies. Shouldn't be surprised because I use it myself for not one, not two, but I have eight different Mercury accounts. I have seven for different companies that I'm a part of, and then I have my own personal account because now they have personal banking, which is a really cool feature. I highly, highly recommend it. Like I said, I use it myself. And the reason why is because the way that Mercury works is beautiful. It's very intuitive. And you could tell that it's actually made by a startup founder. It's an entrepreneur. You could tell it's made by somebody who used other banking products in the past and didn't like all the different rough edges and annoyances and decided to actually fix it himself. And really, any type of entrepreneur you are, let's say you're an agency, well, one of the things every agency has to do is be able to send invoices, easily create them, send them to customers, and stay current on your balances with all your customers. Well, you can do that inside Mercury. And so, I think that Mercury's great. Highly recommend you check it out. And thank you for sponsoring the show. For more information, check out mercury.com. Mercury is a financial technology company, not a bank. Check show notes for details. Sam Parr: Have you developed a relationship with your AI? Shaan Puri: I mean, I don't like to say that, but yeah. Sam Parr: Like my voice changed on my ChatGPT, like the talking voice. And I had to like, I was like, I felt uncomfortable talking to her because I had gotten close to the other one. So I had to change it back. And so he's joking, but not really. Shaan Puri: Right. I mean, this is kind of like the sometimes I pray to God, even though I don't believe. But just in case, there's definitely an element of that with AI where I'm like, I'm going to say please and thank you, you know, just in case. Just in case things get a little crazy. Sam Parr: Have you taken away Mo? Shaan Puri: Yeah, they're amazing. Have you? Sam Parr: No, they don't have them in Connecticut. It's not exactly like the best place to try it out. But no, I think they're amazing. Everyone says they're amazing. Go to that one. Go to the Eric one. I think this is like an inspirational one. So check this out. So I met Eric. So Eric's the CEO of a company called Ramp, which has grown to like a $6 billion valuation in like four or five years. And he was telling me about T-B-P-N. What does it stand for? The Tech Bros Podcast Network? Shaan Puri: I don't know what that actually stands. They tried to change it so it's not Technology Brothers. I think it's called like the business podcast. I think that's what they changed it. But it'll always be Technology Brothers to me. Sam Parr: So it's this guy named Jordy and John Coogan. They're fantastic. They have this new podcast. It's more like a like a daily news show, not even a podcast, but like a video show. Shaan Puri: It's not even a show. It's basically they do stuff, but you don't even need to watch the show. It's all clips for Twitter. So it's like Twitter is like short shorts and clips is what they what they make. Sam Parr: They're hilarious. And I was at Eric's office and I said, what's this? And it was a little booklet. And apparently they had made like a 20 page book that they sent to potential sponsors, people there according to like, you know, be their sponsor and they wanted to get like a big check. And I turned the page and on one of them was this piece of copy in the deck and it said, our hope is that this partnership is the domino that bankrupts your competitors and grants you a monopoly so powerful that you are dragged in front of Congress. And I read that line and I was like, that is the greatest opening line for a pitch deck that I've ever read. It was fantastic. And I read that line and I was joking with Eric. I'm like, this is the greatest thing I've ever read. And it made him giggle. So I guess he shared that. And it's wonderful. How good is that? Shaan Puri: Dude, they're so fucking good. I love those guys. Also, I have a funny Eric story. I met Eric when I was in college and we both got picked for this trip to go to the Alibaba headquarters. It was like a free, all expenses paid trip to China, courtesy of Jack Ma, for 50 of the top college entrepreneurs. And I was on this bus and Eric was right next to me. Nice guy. He's kind of a baby-faced guy at the time. I don't know if he still is. You said you met him in person. Sam Parr: He doesn't come off like a tycoon. He comes off very kind and warm. He's lovely. Shaan Puri: At the time, I think he was literally in an MLM. I'm not 100% sure, but I'm pretty sure he was selling products. That were part of like an MLM sort of scheme or he was, I don't remember exactly what it was. Sam Parr: Was it like essential oils? Shaan Puri: It was like creams or something like that. And I'm vaguely remembering this, so I could totally be wrong. Sorry, Eric, if I got some of the details wrong. But I swear, if it's not that, it's in the zip code. And I just remember thinking like, oh, this guy's kind of cool. He's a hustler, really nice guy. I don't know what he's doing with these, you know, whatever it was, creams or whatever he was doing at the time. And then I've seen him build Ramp and I'm like, is that the dude from the bus in China who was trying to sell me creams? And it just goes to show, anything is possible. Sam Parr: Dude, when I talked to him, it was like me, David Senra, Eric, and then Eric's partner all in a room. And we were just riffing and hanging out. I was wanting to meet up with David, because David's a buddy of mine. He goes, hey, I'm going to be hanging out at Ramp's office if you just want to come see me. It's right down the street from your office. So I go to see him, and I walk in, and it's these guys. And so it was pretty cool. And the co-founder of Ramp, Kareem, I think his name was, he told me this story. He was like, yeah, like, We had this idea and our goal was to get to a billion dollar valuation in 12 months. That was the goal. We did the math and we thought that was possible and I was flabbergasted. I was like, what? I was like, did you hit it? He goes, no, man, we didn't hit it. It took like 18 months and it was just really cool to be in a room of people who thought like craziness like that and it actually worked. Shaan Puri: Well, you know what's crazy? You know, I think they were a massive underdog when they started. So if you remember back when they were early, Brex was already out and early as well. And Brex was the San Francisco based company. Ramp is in New York. Brex had the YC network and connection. They went through YC and they were all the YC companies were kind of like, you know, YC is kind of like this network effect, this little mafia that they have that can kind of king make certain companies if you get enough momentum. And I just remember, I would have bet, like the odds, the betting odds were that Brex, given those advantages, given that they're the SF, the tech-focused one, like really, is the New York startup going to beat the Silicon Valley startup? It didn't really seem like that was usually the case. Sam Parr: And they had ads everywhere, Brex did. Shaan Puri: They were advertising everywhere. They were a hot name. They were NYC. Like they had a lot of things that would have made you think they would be the winner here. And Ramp has thoroughly kicked the shit out of Brex. They are worth way more and have done a much better job. I use RAMP. It's a great, great product. So, you know, that is very impressive to me. I think that that was that is not how I would have guessed that that would have played out. Sam Parr: 100% I agree with you. Apparently the story is that they ran a company called Paribus, which is something like you get rebates online. So you buy something and you can get like, they help you find a deal and you get a little bit of money and the brand saves a little bit of money, something like that. Like, you know, $700, you pay 90 bucks and they give you a little bit of cash back, whatever. They sold the company after three years for 40 or $50 million. And he was like, it was nice, like we like, but we got a lot wrong. And when we sold it, we sold it to Capital One. And in Capital One, we learned about the demand for all these things. And like the demand for like a good bank account system, demand for all these business services that people needed. And we ran the math because we saw like how big Capital One was. And we thought that we could build a billion dollar company in the first year if we did one or two things right. And it was amazing to hear that story. Shaan Puri: That's pretty cool. We should get Eric on. He should come on and tell the story. Sam Parr: I'm working with him on it. They have this huge event. What they're doing doesn't sound like it would work, but it's working. They're doing all this Goodwill stuff, sponsoring podcasts. They have this huge office that seats 300 people and they just host events there. These things where people are like, oh, but what's the attribution to that? It's like, I don't know, but somehow it still works. Shaan Puri: Right. Okay, we got to do one here. This is a... Oh, no, hold on. My text is gone here. But I have a new segment, Sam. Rich Guy House Alert. Sam Parr: What happened? Shaan Puri: All right. I saw this tweet about some event. It was like an event, I think, for like San Francisco, like kind of like set policy, maybe. And I was like, okay, cool, whatever. Hundreds of people went to this like San Francisco policy thing. And then somebody goes, but the tweet said, overwhelmed with the standing room only crowd at Gary Tan's house. And I just remember thinking, Gary Tan's house? And I see this tweet that says, this is Gary Tan's house? Big ass house. Sam Parr: Dude, Gary Tan told us he lived in a neighborhood of the city of San Francisco. Shaan Puri: Yeah, so we're gonna try to try not to dox him, although he said he came in and he goes, hell yeah, it is my house. And this is the house. So have you seen this? Unknown Speaker: It is a old church. Sam Parr: I remember that. Yeah. Across the street from Dulles Park. Shaan Puri: Yeah, exactly. So so he lives at something here. He owns this thing called the Lighthouse. It's a townhouse condo. And a hundred-year-old restored church right across from Dolores. It's four beds, three baths, but it's got 30-foot ceilings. It's crazy. Sam Parr: So look at this house, dude. Wait, he lives there or is that like an event space? Shaan Puri: He owns it. I don't know if he full-time lives there. I, you know, I don't want to comment on that, but like how insane is this? I've always, by the way, I've always dreamed of doing this, buying an old church. Because old churches have like sometimes amazing locations and really like Unique bones and structure. I didn't know you could convert them to housing, so this is kind of interesting here. But dude, how crazy is this house? Sam Parr: I remember when this was for sale in San Francisco. I still live there, and I remember it being for sale, and I remember there was another person living there. Not living there, it was another rich guy who was using it for events. And they put it for sale, and I'm amazed that he bought this. This looks awesome. Oh my God. Shaan Puri: Look at this bedroom, dude. I don't want a steel cage. Sam Parr: I don't want that. I don't want that. You know, if I was like Brock Lesnar or someone like really hardcore, like that looks cool. Shaan Puri: When you watch too much WWE, you're like, OK, hell in the cell bedroom. Sam Parr: Look, I'm not a tough guy. I'm not Brock Lesnar. Shaan Puri: I mean, how hardcore is this bedroom, dude? This is amazing. I love how he's got like the plush carpet right outside, like a waiting room lobby before you enter the bed zone. All right, do we want to do any more or are we out? Sam Parr: Oh, yeah, two more. I want to show you guys my oldest bookmark from the year 2018. In preparation for this podcast, Sam's like, cool, let me just go look at my Twitter bookmarks and see what good tweets I have. Shaan Puri: And you found this, your first ever bookmark. Is this in 2018? Unknown Speaker: What is this? Sam Parr: So it's this group of Kenyan men, the Samburu men. Shaan Puri: Describe this, because there's people who listen to this only on audio. By the way, if you've been listening to this on audio the whole time, please get to YouTube. Please go to YouTube and watch this, because this whole thing works if you see the tweets. Sam Parr: Do you remember that movie with Kevin Bacon where he went to Africa to play basketball and he found this like tribe of like really tall guys and they would jump up and they would wear like very traditional what you would think of like an African tribes person wearing. They're shirtless and they have like amazing beads and whatever and they have the red hair just like the guy in the movie. That's what this is. It's a group of guys in Kenya. And the tweet says that these men are often considered to be the most stylish men on the planet. And it's a photo of these guys. And so look. Shaan Puri: Honestly, agreed. First of all, the account is called at Kenya pics. Is that an account you just follow? Sam Parr: Yeah, I love Kenya because I like runners and so my goal has always been to go to the Rift Valley, which is this area of Kenya, and see Kenyan runners. I've always admired running and particularly there's this group Imagine like a suburb and like something like 90% of the distance gold medals have been won by this group of like 10,000 people in Kenya. That always fascinates me. And so I've always wanted to go and see these guys. And this is like nearby in that tribe. Shaan Puri: And so then it just says hashtag International Men's Day. So that was cool back when hashtags were a thing. And then there's also a picture of the guy jumping and he's, guys, Easily five feet off the ground. I don't know how, is this Photoshop? This is incredible. Sam Parr: What is this? No, I don't know what that is. I don't know. I don't know that much about Kenya, but it looks dope to me. Shaan Puri: Should we wear this for next Casual Friday? Sam Parr: Dude, look how, like, yoked those guys are. I get made fun of for, like, commenting on people's calves and, like, guys' bodies, but, like, these guys are just jacked, right? Shaan Puri: Yeah. Yeah. Sam Parr: What about the Theo Vaughn one? Let's do the last one. Because I actually think this is amazing. Shaan Puri: That's a picture of Theo Vaughn smiling like how my son does when we try to get him to take a picture. He's with Ivanka Trump and who's that, Jared, right? Sam Parr: Yeah, Jared Kushner and Ivanka Trump. And he says, y'all's posture is so good. What the hell? Are y'all in Spine Club or something? I'm built like a damn raccoon. Thanks for the hospitality. Had a blast. It's pretty amazing, dude. You and I, okay, so when Shaan and I started this podcast, Shaan started it, and then I joined a little bit later, and I said, do you like Fighter and the Kid? And Shaan was like, I love Fighter and the Kid. And Fighter and the Kid is a not so much popular podcast anymore, but it was two guys, Brennan Schaub and Brian Callen, who would talk about UFC fighting. And their friend, Theo Vaughn, would occasionally come on the pod. He was just a guy. He was a character on the pod. And that slowly has developed into they had another pod together called King It and Sting It and he rose further and further and further. Dude, look at him now. He's like he's talking to the president, the vice president. He's hanging out with these guys. How crazy of a career has Theo had in the last decade? It's amazing. Shaan Puri: It's his rise is pretty great. I actually knew him from when he was on like road rules 20 years ago, like because I like real world road rules and the challenge and stuff like that. And so, yeah, it's pretty wild to see kind of the crazy growth. But even more wild is this is what I appreciate about this, because this tweet, it's funny, but. Do you know how hard it is as a man to put up like a kind of like a thank you post or congratulatory post, but not be lame? And Theo did it. You know what I mean? Like think about what this post is. This post is basically like, had such a good time at brunch. But if you just posted that, dude. That's the lamest thing that you could possibly do. But to go with this, y'all's posture is so good, what the hell, y'all in Spine Club or something? That's how it's done. And so I'm studying the art of how men can express themselves while still being cool about it, you know what I mean? Sam Parr: Dude, he's the best. He's one of the few podcasts that I listen to. I listen to him and Tim Dillon. Have you ever listened to him and Tim Dillon? Shaan Puri: I'm not a huge Tim Dillon guy, but it's an acquired taste. Yeah. Yeah. Sam Parr: It's very much an acquired taste. It took me about two years to get into him. He's it's pretty raunchy. It's he's these guys are like my two favorite podcasters right now. It's pretty amazing how good they are. Unknown Speaker: All right. Shaan Puri: That's it. Sam Parr: That's the fun. Unknown Speaker: I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off on the road. Let's travel. Never looking back. Sam Parr: All right, so when my employees join Hampton, we have them do a whole bunch of onboarding stuff. But the most important thing that they do is they go through this thing I made called Copy That. Copy That is a thing that I made that teaches people how to write better. And the reason this is important is because at work or even just in life, we communicate mostly via text right now, whether we're emailing, slacking, blogging, texting, whatever. Most of the ways that we're communicating is by the written word. And so I made this thing called Copy That that's guaranteed to Make you write better. You can check it out, copythat.com. I post every single person who leaves a review, whether it's good or bad, I post it on the website and you're going to see a trend, which is that this is a very, very, very simple exercise. Something that's so simple that they laugh at. They think, how is this going to actually impact us and make us write better? But I promise you, it does. You got to try it at copythat.com. I guarantee it's going to change the way you write. Again, copythat.com.