Viral TikTok Content without Breaking the Bank

Gracey Ryback.m4a [ 00:00:00 ]Hi, my name is Gracie Ryback and we are currently in Austin, Texas at the BDSS Market Masters Think Tank and today I wanted to share a little hack about how to get viral TikTok content without breaking the bank. So the first thing I wanted to talk about is how to get started and a lot of people wonder about how to outreach to influencers and a lot of times the most simple way to get started is to use some UGC. So UGC stands for user generated content and I wanted to share two softwares or websites that I personally really like, I've worked with as people helping brands and I've worked with as a creator too. The first one is Joim Brands. They are a great UGC site, but the feature that I like best is actually called a TikTok Shop Blast. [ 00:00:41 ] Basically, what that means is you'll find creators on join brands; you can set up your campaign and influencers can opt in if they're interested in promoting your product. And typically, for a TikTok shop blast, they're able to post their video onto TikTok shop with the product tagged, and also give you the ad code so you can spark their video with paid ads if you would like to. And not only that, you also get the copyright to the original content as well, so you get kind of double whammy. They get a post, and you get the piece of content. And if you're looking for just general overall good UGC billow is a great option. But for the strategy with join brands after you get the creator to post and tag your TikTok shop product on the post, you get the piece of content right. [ 00:01:24 ] So what you're going to want to do is not post another shoppable video with the piece of content that you have on your brand account. What you're going to want to do is take that video and use that to direct to Amazon. Don't post that video onto your brand account and tag the product because that is what TikTok will give you a violation for as unoriginal content, because the creator posted and the brand posted you can post it but not as a tick-tock shop tagged video so you can use that for anything else you can post it to your brand socials you can post it to your Amazon listing, use it on your website wherever you would like or you can, as we'll talk about in a second, edit that video into many more pieces of content. [ 00:02:05 ] So another thing is people often ask what is the best piece of content to put ad money behind or which piece of content should I focus on? Sparking, sparking! So I want to say when you get pieces of content from creators, the most important thing is to kind of be specific. I'm not saying if you have a supplement Say gluten-free vegan all natural these are these are buzzwords and typically don't convert well in ads, but you can obviously give them talking points of what you want them to say if you have some specific things as well or you can give them a reference video, and this is something that is super helpful as a creator just to get inspiration and ideas of what kind of content the brand is looking for sometimes they're looking for long pieces of content short pieces of content but if you give no guidelines it's probable that I'm going to give you a piece of content that you weren't expecting or you're not happy with, so give them. [ 00:03:00 ] As much guidance as you have, and if you can find viral videos of your product or similar products, they would love the guidance and give it some inspiration as well, so you can kind of have them replicate that viral video for you which is something that performs really well. And when you are doing UGC (User-Generated Content) it's best to focus on the quality of the content instead of focusing on the creator's following or any vanity metrics like that. And whatever performs best organically, aka replicating a viral video, is the kind of content you should spark or put add dollars behind. How it went from rough cracked heels to smooth as a baby's bottom. My secret is the Cracked Heel Repair from Pedestrian Project. [ 00:03:40 ] Not only does it heal my cracked heels, but it also forms a protective layer to prevent it from happening again. It has so many good-for-you ingredients like mango butter, African Shea Butter, and Vitamin E. Heal your cracked heels with Pedestrian Project. So this was a really good example of a viral TikTok video that the brand ended up using as an ad, but it followed the viral structure of problem, product, solution. The hook of the video was the user showing her dry, cracked heels on her feet and then she's like, 'I have dry, cracked heels. What am I supposed to do?' So then She introduces the product, shows a demonstration of the product, how does she use it, application on her feet, then shows the end result, smooth moisturized heels. [ 00:04:22 ] Great, but now the user can see and the viewer can see, this is a problem, maybe I suffer from the same problem. Here's the product she used, here's the results that I can expect. So you have all three facets in the same video under 30 seconds, super quick to the point, it catches attention, and that is the most converting style of video that you can get. So another good hack that I like to say is when you have one piece of content, and you own the copyrights to it. Feel free to take that piece of content with any number of clicks, feel free to take that piece of content and and edit it in any way you would like. [ 00:04:54 ] You can take certain clips from it, you can put different text and edits to it, you can use it with different videos, you can put a different clip in the forefront, you can use different strategies to take the same piece of content and turn it into three, five, 10 different videos. But all you need is one piece of content to do that with. So make sure you own the copyright and maybe you can edit it yourself or you can find a good quality video editor to do it for you. If you're looking for a good editing tool to do this with, if you're doing it for yourself or you know somebody looking for a good software to use, my favorite is CapCut, it's free. [ 00:05:29 ] It is actually made by the same owners of TikTok and it is super easy to take that video off of CapCut and upload it onto TikTok. You can do it directly, but I recommend saving it first with good resolution and then uploading it to TikTok after. It has tons of tools, it's free to use and super, super user-friendly. So what you wanna do is, get the maximum value out of your pieces of content. So what you wanna do is repurpose this one piece of content or 10 pieces of content onto as many platforms as you can. So a couple of examples of short-term platforms are TikTok, Facebook Reels, Instagram Reels, YouTube Shorts. All of these are great to repurpose the same video on. And you also wanna focus on some long-term platforms as well. [ 00:06:13 ] Focus on SEO on these because these are going to be evergreen or they're going to last more than a few days in the algorithm. So this would be Pinterest, Idea Pins. You can upload that short video and pin it to a link, pin it to your website, a blog, or your listing, anything like that. Make sure you focus on SEO here. You can have an Amazon influencer post it onto their Amazon storefront. That is evergreen and will be shown across Amazon. You can post it on blogs, that'll be long-form as well. And then YouTube as a long-form video instead of a YouTube short. So just a couple of places you could put the same piece of content and reach brand new audiences. [ 00:06:48 ] So a lot of people say, a lot of brands tell me that they have trouble getting the ROI that they want after working with influencers. And typically this is because they work with influencers who require a higher flat fee just to post a video. So a really great strategy to kind of combat that lack of ROI is focusing on higher commissions instead of flat fees. So that means that you're only paying based on the sales that they drive for you. So really it's performance-based, the better-based, the better-produced, the more you sell, the better you do. And the more they get paid. So they have that incentive to sell more, of course. And then once you find the best affiliates to work with, don't be afraid to double down and build a long-term relationship with them. [ 00:07:29 ] This is gonna give you that higher ROI because you are simply only paying for the sales that you generate. And a great idea that I think a lot of brands aren't taking advantage of right now is putting a good creator on retainer. So the big question is, how do I get tons of content and not break the bank for it? So the best way is you find a good creator, you like their content, you work well with them, they like your product. Say, great, I'd love to pay you, for example, $500 a month for 10, 20 pieces of content. They get that higher dollar amount, but they already have your product, and you get a loyal user that already knows and uses your product well, and you get tons of content without having to look for tons of new affiliates or spend money negotiating with tons of new people to work with. [ 00:08:14 ] So putting people on retainer is a great way to get more content for less per piece of content. So obviously the goal is to convert. So what can you do after you get a piece of content and you want to make sure it performs well? So there are three things to do. Focus on SEO and categorization. TikTok is at its very base a search engine. So what you want to do is make sure you use the correct keywords, any keywords you want people to search for and find your product, type that into your TikTok video, minimize it, put it off to the side. So it's not visible to the viewer, but it's still on the video. Don't take it off the side, put it in the corner somewhere small. [ 00:08:52 ] It's not visible, but TikTok's algorithm can still see it. And they'll use that text to categorize your video. And as you can see on the side, she used the term 'not so basic Amazon kitchen finds', and the search term categorized is 'affordable Amazon home finds'. So either in the comments or somewhere in the video, she says 'affordable Amazon home finds', and that is what TikTok knows her video to be. So it'll categorize that to the right audience. And then add captions to your video, whether it's because people are watching the video without sound on maybe, or if it's because they just need accessibility to captions when they're watching the video, always a good idea. It also increases watch time and keeps the user's attention and always have a good call to action. [ 00:09:32 ] So maybe people are interested and they want to buy, but maybe they don't know where the link is. They don't know how to find the product. They don't know the brand name. So always say, hey, if you're interested in it, search up blah, blah, blah on Amazon, go to the link in my bio, find it at this website, grab it on TikTok shop, whatever the call to action is, let people know so they know how to find your product. In conclusion, I have four main points. Use User-Generated Content (UGC) to find the best affiliates and run paid ads behind what performs best organically. Put quality content creators on retainer, get more content, multiple videos for less money for each piece of content. Focus on repurposing the videos on long-term and short-term platforms. So get the most out of the video and ensure that your videos are set up to perform by focusing on SEO keywords and directing users with a strong call to action. Again, thank you for watching. My name is Gracie Rabach. You can find me on all platforms as Dealcheats. You can find me on LinkedIn as well. And I hope you found this helpful.