Too Busy To Read 50 Newsletters? I Got You — Claus Lauter | How And Why We Curate Business News, How To Improve Your Ecommerce Strategy, How To Stay Informed In 3-5 Minutes, Why Community Creates Connection and Success

Too Busy To Read 50 Newsletters? I Got You — Claus Lauter | How And Why We Curate Business News, How To Improve Your Ecommerce Strategy, How To Stay Speaker 1: This episode is sponsored by Ahrefs, the all-in-one marketing intelligence platform trusted by SEO professionals, content creators, and digital marketers around the world. Whether you're doing keyword research, checking backlinks, or analyzing competitors, Ahrefs gives you the tools to make smarter marketing decisions. Explore what Ahrefs can do at Ahrefs.com. Hello and welcome to another episode of the E-Commerce Coffee Break podcast. This is Claus with episode number 400. This is the official number. Officially, I've done 430 episodes or something like that, but I only started numbering a little bit later in the process. So today, I want to highlight not the podcast but the newsletter. Some of them might be subscribers of my newsletter already. If you're not, then this is your chance to learn more about the newsletter. This is an email newsletter that I'm sending out twice a week on Tuesdays and Thursdays. The newsletter itself has three different elements to it. So there is, first of all, ecommerce news, social media news, everything that I find interesting. I myself get about 200 newsletters per week or something like that. So what I do, I curate and scan all of these newsletters. And then highlight the best bits and pieces of this specific week or of that day in a newsletter for you. That helps you to get a quick grasp on what's going on. And you don't need to read all 200 newsletters like I do. And within five minutes, you're up to speed what's happening. So, as I said, this newsletter comes out twice a week. The second part in the newsletter is the episode of the day, so either the Monday episode or the Wednesday episode of the podcast, where you get a quick glimpse of what the podcast episode is about, and you have direct links to Spotify, to YouTube, to Apple Podcasts, or to the website to listen to the podcast. This is more or less a reminder and keeps you up to date what's happening with the podcast, and you don't need to go to your app to find out when the latest episode came out. Just look at the newsletter, and it will take you there. The third part is more educational where we highlight – that means me and my assistants – interesting topics that might help you as an online seller in becoming better in what you do. That might be marketing. That might be any other topic within your business where we just highlight and explain something that just will make you better. So the newsletter itself is a very short newsletter. The average reading time of the newsletter is anywhere between three and five minutes maximum. I want to make it easy for you. I know how busy life can be as an online seller. I've been there myself for many, many years. And there's not much time in the day to sit back and to learn and to get updated. And that's why I thought this newsletter with small bits of information might help you there instead of having long articles or even going to blogs or whatever and finding the golden nuggets. I'd rather be the guy who provides you with the golden nuggets and doing this twice a week. The newsletter is for free. So if you want to sign up, if you haven't done so yet, go to newsletter.ecommercecoffeebreak.com. That's newsletter.ecommercecoffeebreak.com and sign up there with your email address, and then you will also get a welcome flow where I share a little bit of golden nuggets from my side with you. A bit of a surprise, but believe me, there will be things that will definitely help you in your business in becoming a better Shopify or Amazon merchant, wherever you sell. So after the welcome email, there will be a couple of others. If you really want to have the full monty with like everything, then you can become a paid subscriber for the newsletter. And with that, there is additional benefits included. So you will have access to our online community where you can mingle and mix and exchange information with other merchants and also get direct access to me. I'm in the community every day. And you will get access to my online conversion optimization course. You just sell it for $250, but you will have free access there. And a couple of other things, for instance, like an ad-free newsletter and all of that for only $5.99 a month. So you will get eight newsletter issues per month, and that's only $5. So that's far less than a coffee at Starbucks or wherever you get your best coffee. Let's take a moment to thank Ahrefs for their free web analytics tool, a free privacy-first analytics platform. It gives you a clear picture of your website activity, doesn't use cookies, and won't wane down your pages. It's incredible fast, easy to set up, and built by the same team behind one of the most trusted SEO tools in the world. Best of all, it's completely free and included in Ahrefs' webmaster tools plan. Head over to ahrefs.com slash awt to sign up. You will find the link also in the show notes. I would love to see you on the newsletter. 8,100 other merchants, online sellers, marketeers, founders are already receiving the newsletter every week, and I would love to see you on the list as well. Feel free to reach out to me anytime if you have any questions in regards to the podcast. If you have ideas, if you have some critiques or whatever, let me know. The podcast and also the newsletter only grows through the feedback of you, my reader, my And I'm grateful for everyone who reaches out to me. I read every email and believe me, I will reply in person to you. There will be no virtual assistant doing this. I'm the person on the other end of the receiving end of the email. So feel free to reach out anytime. That's it now for episode 400. We will have more new interview episodes coming up next week, and I myself will be traveling a little bit in June, but nevertheless, there will be more episodes coming. I will make sure that you get your constant flow of the Ecommerce Coffee Break podcast. That's it for now. Have a great day and talk soon. Have a good one. Thanks again to Ahrefs and Ahrefs Web Analytics for supporting the show. If you're looking for a clean, fast, and privacy-focused analytics tool, try it for free at ahrefs.com slash awt. That's A-H-R-E-F-S dot com slash A-W-T. You will also find the link in the show notes. Hey Claus here. Thank you for joining me on another episode of the E-Commerce Coffee Break Podcast. Before you go, I'd like to ask two things from you. First, please help me with the algorithm so I can bring more impactful guests on the show. It will also make it easier for others to discover the podcast. Make a comment and subscribe in the app you are using to listen to the podcast and even better if you could leave a rating. And finally sign up for our free newsletter and become a smarter online seller in just 5 minutes. We create content from more than 50 sources saving you hours of research and helping you to stay on top of your e-commerce game with the latest news, insights and trends twice a week in your inbox 100% free. Join now at newsletter.ecommercecoffeebreak.com. That's newsletter.ecommercecoffeebreak.com. Thanks again and I'll catch you in the next episode. Have a good one.