The AI Scam That Stole 1 Billion Views From My Brand

We found the grand total of 277 YouTube [music] channels using the image and the likeness of my father and having him say things that he never said and having him sell things that he never sold. So, it was a battle. It was a battle cuz it affected our revenue. It affected our growth. It actually affected our reputation. They were already getting close to a billion views. There's no such thing as AI slump. You know what? There is [music] human slump. This is a very hot tip for all of you that like to use AI. I use them both actively. I'm more like 70% Claude and 30% Codeex, [music] but they're both equally important to me. And I'll explain to you why in a second. You're only competing against yourself. You got to be patient. You can go 65 m an hour and still get to your goal. I'm going to give you a correction on that in this particular [music] era. That's not quite true anymore. >> [music] >> You're watching marketing misfits with Norm Ferrar and Kevin K. [music] Senor Ferrar. >> Hello sir Kaso. >> I'm doing okay. See that's about the limit of any language I know except my >> No, you know Canadian. You know you know eh and uh about uh and a few of the Canadian. So you can speak Canadian. >> Yeah. And mayonnaise. >> And mayonnaise. >> Yeah. >> You're the only guy that I know that puts ketchup on his macaroni and cheese. >> And it's not just you. It's your son, too. >> It's a staple. >> It's like, what the heck do you put Why do you put ketchup on your macaroni and cheese? >> See, >> I guess that some people they look at you funny when you put mayonnaise on your fries cuz, [music] you know, I got that when I went to Belgium. They put mayonnaise, they use mayonnaise. They don't use ketchup with their fries. And so, I'm that's a big thing for me now. Um, but [music] so I guess people look at me weird, too. >> So, where are you going with this, Kev? >> I'm going with this that we're misfits, you know, that we actually don't don't uh don't play by the normal rules. And that's our guest today is someone that doesn't play by the normal rules. This is someone I don't know when you met [music] Manny uh but I met Manny Suarez when I think it was at a Titan event uh back in like Orlando. I think it was something Athena Sari was throwing in a house and he was standing out on the balcony and talking Facebook stuff and I think at the time this was probably like I don't know 8 n maybe 10 years ago. Um he he was saying like you need to check out YouTube. YouTube's the [music] next this was before Tik Tok existed. >> I do Facebook but YouTube shorts that's going to be the next thing they're doing this little short thing we're experimenting with right now. It's it's crushing. And I was like who is this [music] guy? Uh and and he but he he knew his stuff. And so I went back started looking around at YouTube Shorts and sure as sure as uh uh Bear Shits in the Woods uh he was right. Uh so uh YouTube Shorts became a thing. So this is someone that's he's always on the cutting edge. >> Mhm. Yeah. I met him in a Ben Cummings launchpad that goes back to 2017 I think. >> Oh wow. Uh he was Yeah, he was in Vegas. You actually came out to meet me. Uh and we went out and we uh we had a a group of people that kind of followed us around and we went out to dinner. But uh yeah, it was great. That was my first time and that's when I knew what this guy was real. >> Yeah, this is going to be this going to be a fun talk. So, uh, hold on everybody, get your popcorn, buckle in because I think this is going to be a lot of, uh, fascinating stories and a lot of really cool practical stuff you can, uh, [music] put into your business. You You want to You know how you still remember? I know you're not in your normal location right now, Norm, but you don't remember how to hit the button. >> All right. >> It's It's the red one that the green one that says bring on. Don't hit the red one cuz that'll take me out. >> Hold it. You want to know the button that'll take you out? Hey, welcome. >> [laughter] >> It's nice to see you again. >> That's awesome, Norm. >> Should I bring him back? >> I think you should. I We We like Kevin. Absolutely. >> Hey, what's up, Manny? Good to see you, man. >> So, good to see you. You know what? You guys are getting younger, guys. Like, it's >> I think I think I'm the only one in this group that's getting older. All right. Like, >> I don't know about that. >> Yeah. you know, you you talk about um so this is by the way, Kevin, you were telling the story about how we met and when we met >> ages before the Titan was even an idea, [music] just so you know, right? Like I know Titans uh was formed way later on on that chain of uh years and event but you and I met in Orlando um for the first time and we had Manny Coats and we had you there and we had this big house that we all went to meet before the Clickfunnels event and yes Athena Sever was there and that's how we connected initially and uh I think that was uh yeah somewhere around what Norm is saying 2017 2018 I think before that I actually met you, Norm. Uh, so I remember I remember that uh dinner that we had in Vegas, I think it was. Uh, and uh, we went out to dinner uh, with the Ben Cummings crew. Absolutely. It's like you guys just took me down memory lane. So, we've been around the circle for a while. That's for sure. >> Been doing this. So, we might know a thing or two, right? You might know a thing. >> Absolutely. Absolutely. >> You guys do great. Norm, I don't know how you we need to do a separate podcast. How do you keep your beard looking like this? This Have you never built a brand around your beard? Like a beard oil brand or something? >> No, but a personal brand. That's the whole reason for it. >> I think people are going to stop following you if you shave that one day. >> I'm really nervous about that. [laughter] >> My wife hates it, by the way. She can't wait till I get rid of it. So, >> it must be tough to be a woman and have to kiss you. That's for sure. >> I must be tough. >> Nor he just doesn't give kisses. He's been he's been abstinent for like 10 years. [laughter] >> No, but speaking of that, I mean, you you've been an entrepreneur for quite some time and you've had some ups and downs, right? I mean, you >> you've kind of like >> similar to I think Norm and I both, we've had uh our our problems where we hit kind of rock bottom and we built back up. And I remember you you hit rock bottom and I remember your story from another podcast or something we did and then you built back up and launched a brand with your with your father um and blew that thing up and you went on launched a couple other things just like I don't know half a million dollars of what was it half a million dollars a month or something on Amazon did a bunch of Amazon stuff done a lot of Facebook stuff. So what's the what's the short little synopsis of like uh the manual story? A lot has happened ever since uh last time that we we sat down for a podcast or some kind of same group. That's for sure. Uh ups and downs are there's no such thing as entrepreneurship without ups and downs. You you want to avoid ups and downs, you go get a job. That's the reality, right? That's show up, get your get your responsibilities done, and get a paycheck week after week. Uh it is there's no such thing as no ups and downs, right? So, we've been through that. I've had to reinvent myself a few times. um including reinventing myself in this new era which is like the biggest reinvention of all of them combined right that's for sure now in my case um 20 years first time I've I I built a business was 2007 launched a business without knowing what the heck I was doing so that's like almost 20 years ago and um we founded a company that today is a nine figure a year business and um we are in nine countries and it's all built on my father's legacy and um very proud of uh still being the president of this company, still running it, still being the chief marketing officer for it and creating strategies uh around this brand. my father passed away in 2021. Uh we made it even a bigger passion of mine to get his uh his message and his legacy to become immortal. And I and I did so I had a lot of people approached me. This company is called Natural Slim. We have the largest social media following on the health space on planet earth on any country on any language with over 53 million followers. Uh for sure we are the largest most followed brand in Latin America and um built a great community. U we're all built in the social media world never did any traditional marketing. uh we are a product of the internet and the social media era and um in 2021 when my father passed away uh who was my other partner uh I had to get a lot of advice from people being asked like um manosa what are we going to do are we going to replace your father how are we going to go and get the next person to create content and uh I basically made a very strong determination that we're not replacing him we are immortalizing him so when my father passed away uh we had we were producing about 30 million views a month with uh 8 million followers. Uh two years later uh we now have 30 million followers in 2023 and we're producing 150 million views a month. Two more years pass by and uh we have 50 almost 53 million followers and we produce about 400 million views a month across Facebook, Instagram, YouTube, the entire world and ecosystem and u this is all from one decision uh and me saying we're going to immortalize my father. He made 3,000 videos. We're going to take that content and we're going to push it out far and wide. So anybody that lives in the Latin American world uh they know the name Frank Suarez. You cannot be a Latino and uh speak Spanish and consume content and not have heard the name Frank Suarez. And um we took that massive legacy and that personal brand that he was he was a giant short guy, right? He wasn't a big tall guy. Kevin maybe like what are you Kevin? 5'7 5'8. >> I'm five Yeah, about well I've shrink but yeah about 5'8 and a half. >> Okay. Well that was my father right? He was 5'7 and a half maybe. and uh but this big big personality with a lot of power and a lot of knowledge and I took his content and we made it omnipresent and uh it was a correct decision. The company expanded company grew a lot and along the journey I built a lot of other brands I you know I'm in the middle of a of a big brand right now that went from zero to six figures a month in six months. Uh and uh we can talk about that. It's it's this is with the dog whisperer. His name is Caesar Milan. he's my other partner and um uh I'm in the middle of like also growing the agency, delivering services for clients because I love the game. So, this is a a short um summary of a 20-y year journey as a as an entrepreneur and uh going all in right now. Like I've been since the beginning since the launch of Chad Beauty and it going viral. I went all over. I went all in. I I knew it. It's one of the things that I can tell you. Uh it's one of my I have weaknesses. I definitely have many weaknesses. Uh but one of my strengths is to be able to see something and see what it's going to become. Uh it was not that complicated to see what this is going to become. Uh so 2023 comes about JBD, you know, I start uh learning about it and uh there's been several phases uh and we are at a very unique phase right now in AI that uh people don't get it. They don't get it yet. And >> before we go down that path, just what just for the audience listening that's not Latino and has never heard of Natural Slim, what is Natural Slim? Is it a supplement? Is it a weight loss? Is it what what is it? >> We have about uh 45 different SKs. Uh very established on Amazon. I built the Amazon brand back in 2015 and um it was the first Amazon brand that I ever built, that's for sure. And uh we sell supplements. Uh our focus is metabolism. Uh we specialize in teaching people how to repair their metabolism which is the root cause of a lot of health problems. Uh we don't we stay away from claims regarding health in general. So we focus on weight loss and metabolism. That's our focus. And um in an era full of ompics and people injecting themselves stuff, we are an educational company. We provide education. We give guidance. We show people how to really control their health through information and that information combined with high quality products not miracle products products that work well when they are used in combination with knowledge. So we are an education company that provides a lot of service uh because we have about 100 consultants over the phone in the USA alone taking over you know social media reach that we get a lot of the inflow that we get uh but we are very heavy e-commerce brand as well. >> Hey Norm, I've got a quick question for you. I'm trying to manage all my affiliate and creator programs from Amazon, from Shopify, from Walmart, but it's just a freaking mess. I mean, I've got reporting coming from here and there. There's all these different Slack messages. Do you know if there's like a unified dashboard where I can do this all in one place? >> Yeah, absolutely. And you're right, it is a mess. A lot of brands are complaining about that. But there is a place that has a solution. It's called Lavanta. And they let brands recruit partners, track performance, manage payouts, send product samples, and even run creator programs across every major marketplace all in one place. And guess what? Brands can spend less time on tools and more time making profit. >> Is that the one that you sent me a link for like a 10% off coupon or enterprise plan a few few days ago? >> You got it. Oh, cool, man. And I think I've got that link here. Was it lavanta.io/misfits? >> Yep, you got it. >> L Va.iomisfits. >> Awesome. I'm going to go uh go hit them up right now and get that 10% off. >> Perfect. Me, too. >> So, I want to know like it all sounds great. Everything sounds, you know, very successful and understand that, but [clears throat] I want to know some of the hurdles that you've had, some of the kick between the legs and you had to get up. >> So, do you want to start with some of the earlier hurdles? Because this last few years, it's been massive. That's for sure. It's a It's a long I can make a whole book that to make people cry about and be sad over me, you know. uh it's going to go away as soon as they realize that I have been able to break through and accomplish success. But man, the hurdles I can tell you, let me tell you one of the biggest ones. Okay. Um so era of AI uh comes around and uh something that I'm a big proponent of and a big advocate of comes around and I'm using it. I'm using it to create, to strategize, to build, to research, to do all the cool things that a lot of us are doing. While that's happening, um, the criminals, the irresponsible, the unproductive people try to use AI to feed off of other people's success and positioning. So they took my father's name and figure and they created we found the grand total of 277 YouTube channels um using the image and the likeness of my father and having him say things that he never said and having him sell things that he never sold. And um the giant, this is a David and Goliath story. In this case, me being David, right? Obviously fighting against YouTube, the Goliath was not paying attention and and YouTube is um a big channel for us. We have one of the largest channels on the planet on health. Top five channels. We got almost 12 million subscribers on the subject. I mean, we're bigger than Oprah and bigger than a lot of these other channels. uh in that space that are really really famous. So we we get right now if you search for uh the word metabolismo by the way we own that domain metabolismo is our word is our home uh when you search for metabolismo on YouTube uh which is a very common big word similar to dietas diets uh it used to be dominated by us like we planted our flags and nobody could actually take us down. Well, the AI era created this wave of people pretending to be my father and when whenever you would search for metabolism or Frank Suarez now we were competing for space and we went down to like 20 or 30%. Like the overall uh real estate uh on the on these searches so it was a battle. It was a battle because it affected our revenue. It affected our growth. It it actually affected our reputation above all because my audience is the 50year-old stay-at-home mom that uh doesn't really know technology as much and she will believe anything from anyone. So if they see this person that looks like my father talking about I don't know a particular product to help with like erectile d uh dysfunction for their for their husbands. They will believe that Frank is saying that they would totally believe that and that was happening across the board at scale. It affected our YouTube ad revenue. It affected our sales. Amazon got severely affected by it because we have less people looking for our stuff because they were consumed by this other stuff and YouTube was not listening. So I went on a path that cost me a lot of money, a legal path. It was a six-month intense 10-hour a day consuming my life type of game that uh I was on a mission to protect my father's legacy. And I ended up uh through a temporary um relief uh it's called an an injunctive relief uh and some legal processes, I was able to get YouTube to pay attention and shut it all down. So, one day I woke up to the news of the year. This is 2025. It just happened that uh YouTube had shut down all the channels that were pretending to be my father because I had all of them on list and how many views and some of these channels they were already getting close to a billion views. It was they were actually like >> big time exploding. So it's it was a big deal but I won that one. >> Wow. We always win that you know like generally I can tell you I myself I usually end up like somehow I've realized over the years failure is is an optional thing like it's it's up to you to quit and to give up on something that you're trying to build a brand you can decide whether you stop or not or you can decide whether you keep building it or not. It's your decision but failure is something that you always control. So I was not going to let that one down. And that's one of like I got a I got several horror stories that would tell turn your episode into a Halloween episode. Um but it's a always there's like there's this silver lining you can push forward and I was able to get that massive victory for our organization and get our content. We actually if if I showed you the stats it's incredible because we got the views going like that right plummeting disappearing from YouTube. YouTube wakes up, shuts down everything, and then we just went like that. It wasn't even like this. We just went like >> hockey stick. A hockey stick, bro. >> Hockey stick. Incredible. So then we start picking up again, and we start going again. But it was a battle. And sometimes you got a battle. And and and what I say about the era of AI there, there's going to be evil using it, right? Actually, as we speak right now, Ebo is figuring out the game plan to destroy, to manipulate, to take advantage of it. They're doing it as we speak, just like they've done they've done with the dark web. There's been human trafficking going on, child trafficking, there's been like weapons and drugs being like spread. There's all these things going on with these technologies, right? It's happening all over again. So, if we the good guys, which I think you Kevin, and you Norm are a part of that group. I've known you guys for a long time. We use our energy to make the world a better place. if we don't figure out how to use it and leverage it, it's it's gonna get really dark. It's going to get out of balance. And I really believe that that's why I'm actually pushing because it's not enough for me to do my part. We all the ones that are well-intended human beings that want to earn our living and we like to be sincere and honest and and actually succeed at something, not not really try to cheat. We have to figure out how to use this technology otherwise we're going to we're going to let this world fall apart right in front of our eyes. >> Part of your success though too is like I mean you're Latina, your dad obviously is Latina. You focused heavily on that Latina underserved market. You started off in the US, you know, Facebook stuff in the early days. You've expanded since then, but you really like, hey, we're there's all these people going after the normal people, but you know what? There's this big underserved Latino market in the US. 60 million people or something like that in the US that speaks Spanish first at home. Second largest Spanish speaking uh nation on earth after Mexico and it's a very highly neglected demographic and I think you did it for your brand for Dr. Bergs for maybe a few others as well. Can you talk about how what made you decide to I mean obviously your dad was big in that market but can you talk about the opportunities there that a lot of people no matter what they're doing right now AI or not AI are just missing and the opportunities in that underserved Latina market? >> Absolutely. Uh I'm I'm not I'm definitely nobody that no one that claims to be an AI expert or or anything marketing expert. I mean I guess you can call me a marketing expert at this point, right? But I I I have a better description for myself. I'm an opportunity expert. That's what I am. I I'm always looking at what's the opportunity. And um instead of making opportunities like, oh, I'm going to go and build the next Facebook, you know, what are the chances of me doing something like that. Instead of doing that, I actually look at what existing opportunities we have. And I've done that for my entire career. So for me, um my father had founded this company in 1997 in Puerto Rico. So, we're going on a 30-year run now uh for the Natural Slim brand. And Puerto Rico is a small little island, two million people in population, the economy on that island, even though we're part of the USA, we would be the poorest state in the United States of America if we were a state. And um there was a limit to how much he would grow on that company, on that country. And um I I brought him to the USA. I convinced them that we're going to go to the market in the USA. I still it was so early in my journey. I was like a 25 year old kid didn't really understand the game of business yet when I was pitching this to my father. Uh I thought that I was going to go to the American market and I spent four years from 2007 which is the the birth of the company to 2011 basically paying my babysitter more than I was paying myself. Like I it was it was not a profitable adventure. And uh it wasn't until 2011 that it just something hit me and I started realizing the massive amount of Latin American people in the United States and it just started becoming really obvious and it's one of those things that is like so obvious but sometimes it just doesn't hit you until it does. So it just at that moment I was like we we are trying to compete here with Jenny Craigs and with with uh Neutri System and with all these other companies. This is before the authentic era and uh what do I got? I mean I don't got the billions of dollars that these guys have. I don't have the money that they have. I don't have the millions of dollars. Um let's go even less than that. You know what I do have? I got a great communicator. I got a great seminar speaker. I got an amazing being that is expert and obsessed over the subject and he had written a book and the book had gone viral in Puerto Rico and um because of that uh I I I told my dad we're going to go to the Latino market. We're redirecting. So in 2011 we started redirecting and one of the first things that happened was the launch of our YouTube channel in 2012. And this is public information. Metabolismo TV, which is the largest health channel in Latin America right now on YouTube. Uh was launched in March 16, 2012. And uh we get we got the first video going and then we got going and then we couldn't stop because the thing just started snowballing and it became obvious that that was our strategy. And while we were penetrating the Latino market, the Latino audience was booming in the USA. And now we are the largest minority. I mean, there's 19.8% of the population in the US is Latino descent or full-on Latinos that are migrating to the country. So, we we have a you know, like you said, the second largest country in the world of Latinos. I mean, Mexico has 100 million Latinos and it's a massive country and we got 66 million. So, it just became this big blue ocean that all I had to do was service them because I had this figure. His name was Frank Suarez. He knew how to talk to them. His accent in English was not great. We tried that. It was hard to understand his communication in English. So, we just said, "We're going to go all in with Frank Suarez." And he did this and uh and we started blowing up and we went from $100,000 2012 to a million to five to 10 to 20 to 40 to 70 and uh and into nine countries, right? So it was obviously the recognition of that opportunity. That's where the magic happens. A lot of people have to just be able to observe at their environment and see what are they missing out, what ingredients can they actually plug into this formula to make it go to make it go. And sometimes it's right in front of your noses these opportunities. >> Was there a time when you were going to just say that's it, I'm giving up. You know, when there when you needed to turn a corner and if you didn't, maybe this wouldn't have been a success. H. So 2011 we are um the company invested this natural stem company got a $10,000 investment by my father and um we were trying to self- sustain it ourselves and then we got a second $10,000 investment by my father and he told me when he gave me that check he said this is your last chance to make it work flew back to Puerto Rico grand total 20 grand invested in this company. We never brought in any outside investors. There's nothing else. It was bootstrap every step of the way. At that point, Norm, if I would have ran out of that money and not find something that worked, that was the end of the journey. >> But I I got a few things to start going. Uh one of those major things what I got my my father's book to to get into the hands of a distributor. So, we started getting some attention. And then we did a lot of door knocking. We did a lot of old school marketing trying to break through and trying to get some attention and just I mean one of our top clients was our uh our postman. He would come in and we will sell him our weight loss system. Anywhere we could find we would try to stay above water. Uh but the aside from that final moment, you know, there's moments in time in which you don't forget it. Like it feels like it was yesterday. my father handing me a check for 10,000 and saying this is the last one. At that point, I can tell you that if I would have run out of that money and uh not be able to self- sustain, that would have been the end of it, whether I wanted to or not. I actually had to go bankrupt myself. So, I was already like in a reinvention process. 2010, I declared literally bankruptcy and uh because I was one of those people that uh bought a house that they could not afford in the USA market. Uh and uh as part of the economic meltdown, uh I was part of that wash off along the way. Uh so I was like I was definitely going to get to a point that if I didn't make it go right, I was going to have to end that journey right then and there. Uh but we we never got there. >> So your formula is basically educate first to grant to gain authority and trust and then come back on the backside and hey, we have the product that solves the problem we just educated you about. >> That's exactly right. Uh Kevin, uh this is the same thing that I did with my with my agency. Um you guys, uh has seen me obviously like on stages, on seminars, like I had the privilege of being with you, Kevin, in the um when when you were doing the course >> uh inside Helium 10 and we did that freedom tickets, I believe it was called, right? Yeah. >> So I I have lived on that formula myself. Like my agency is built on this exact same formula. I I am I have been doing this for a long time. Always always educating first before selling anything. Uh always generating goodwill and helping people get results with pure education. And from that particular funnel, a small amount of those people end up buying your products and services and then you get to build an empire. So, I'm a I'm a I'm I'm a little bit of a um marketing uh misfit in that sense of like I'm not going for the funnel that's uh ROI positive. I'm going for the uh long-term journey of building a u credibility, building positioning, building brand awareness, and I've been doing this for our brand. And as as you can see, it it was very successful. even five years beyond my father's passing, we built quite an empire around his content and his legacy and his uh goodwill. And people have never seen him as a salesperson. They always see him as a as an educator that was on a mission to help the world uh be healthier. Uh and that's that's the way that I approach the game of business and the game of marketing in general. What's the balance between what you do for your own brands, the companies you own like Natural Slim and and versus what you do with the agency for other companies? So in the great question in the agency Kevin um at this stage of the game I am the CEO uh and I don't run businesses and clients directly myself but I am implementing directions and systems and strategies and I am on a very big push to replace uh staff members that don't use AI or have not adopted to it with staff members that do. And um I'm I'm actually making sure that that's how I scale the unscalable. Uh I'm teaching them a lot uh on how to use them and how I'm using it to transform my activities. But along the journey uh I'm not involved in the delivery of services to clients unless there's a personal interest for some reason like I'll pick and choose a couple of them to give them directions and strategies. But other than that, I have a great organization with over 100 staff that are great marketers that just get better and stronger in this particular era. And I'm focused on my world of brands. Uh my focus right now is my natural slim brand, taking that to the next level. I am looking for strategic partnerships now. Uh so if you you guys have some ideas on that, we can uh welcome that because I'm looking for, you know, you look at brands like uh like Herbal Life. uh they sell supplements, they do billions of dollars, but they've been a year, but they've been on a decline because they don't have what I have. I have a social media powerful presence and a massive massive uh reputation in the field of the online world that they don't have, but they do billions. So, we have a market to expand a lot. So, I'm putting a lot of attention on next level partnerships to really get into the next level for this company. And then um a passion project that is not just a passion project. It's it's becoming a big business right now that I've been working on for a couple of years and I launched um officially hard launched six months ago. it was in January is a dog supplement brand for dogs and uh with the biggest star in the dog space in the world and the biggest celebrity and uh we have become really really close great friends and um building this brand is a top priority. I have a whole marketing team building it building it out every single day. our Amazon brand has been going in the right direction, but it's mostly we're like 80% e-commerce right now uh with our own um e-commerce lines, betterdocupplements.com. And um I'm running that uh as much as possible and integrating AI into into the into that e-commerce brand because like it's such an opportunity for us to to really leverage uh what's available. I mean actually I'm actually running in one day um projects that would have taken me a couple of weeks. I mean just last week I launched a a product advisor live agent that I own. It's not on a um on a software. It's on my I control it. It's my IP and it's answering communications 247 across the entire world of uh of social media pages, emails, text messages, uh e-commerce sites everywhere. It's is and it's producing revenue for us right now. So, there's opportunities like that that are very unique to the time, especially with the speed that we can create these things in this particular era. Hey Norm, do you know any sellers out there that are just burned out during this uh ecom game? >> You know, I I know a lot of people that have talked to us, you know, when we go to events, and it's not only that, they don't know where to start. >> And who would you recommend they talk to? >> The first one that comes to mind is is Quiet Light Brokerage. And here's why. They're going to build you up. They're going to understand your company. And at the end of the day, you're going to know how to maximize your valuation. So, the very first thing you need to do is go and get your free confidential evaluation at quietite.com. They're going to ask a couple questions. Uh you're going to meet up. It's one- on-one with uh somebody over there and then, you know, let the games begin. >> Awesome. What was that website again? >> It's quiet.com. >> Awesome. I'm going to head over there. You know, it's interesting that you mentioned sort of the prerequisite for you hiring or keeping staff is that they have to have an interest in AI. And Kevin, I don't know about you, but I mean, we hear this all the time. A lot of the entrepreneurs that come on, the misfits that come on here, we hear that exact same thing time after time that if they're not interested in AI, they're gone. You know, just gone. And that's a prerequisite that you have to have a passion or an interest in AI. It's just today's world. You're just not going to get ahead. You're not going to scale. You're not going to be a contender if you don't have people with that passion. >> I've told you that story where I was at the newsletter conference, big newsletter conference, 500 marketers in marketers in in in here back in February of this year. nice conference, but there's a guy on stage that runs a financial uh a financial newsletter doing millions of dollars, you know, for financial uh stuff. And someone in the crowd raises their hand. So, how much AI do you use to write your newsletter? Uh he's like, "Are you kidding? Zero. I would never touch AI." And I think anybody I'm I'm paraphrasing here, but I think anybody that uses AI is a is is is a fool. And half the what surprised me is one his idiot idiotic critique and second was that half the room appla stood up and applauded. Now these are creative people. A lot of them you know they're writers and they're graphics people and they're creative people but half the room stop stood up and and clapped. And it got me thinking for a while after that and I went to lunch with or dinner that night with a couple people I'm in another group with and that does a lot of AI and like what do you think that reason was? And the best we could come up with is they feel it's a threat. They feel it's a threat to their creative process. They feel there's a, you know, there's a lot of AI stuff that they're competing against that's slop. And there's a ton of crap out there because mo to most people AI is a toy. It's a toy. They use it like they use Google or they use it like and there's great reasons to do that sometimes. You know, I do that. Norm does that. You know, we'll ask it a question that gives you a good answer. But the power of AI, Norm and I have an agency called Dragonfish that we're about to uh we've had been in beta for 9 months. We have five people in beta. We're about to launch it August 6th. It's email marketing, both warm email and intentbased. So, you know, if someone is typing u uh what's the best GP1 supplement into Google, within a couple hours, we know who they are without them ever coming to our website by email and we can target them. And we do a lot of that cold email and warm email. But to do this process, and that's one of the reasons Norm is here at my office today. We're in the same room, same building, is that is I need to show him what we've built. And he had uh an idea of what we he knew he was involved in all the stuff, but I need to show him like step by step. And what we have is 16 different brains, AI brains that compet competitor dominance, competitor analysis. Uh we do first principal stuff with the brand. So it's not average AI stuff that if you just go in, type in. We have um all the keyword stuff, the intentbased stuff once uh the five levels of awareness, the step before they're actually going to buy, what how do we target that? It's all built into this elaborate system that some people may say is overkill. Uh but the pe the email agencies that are just doing welcome flows and abandoned carts and uh that kind of stuff, we're going to blow them freaking out of the water with what we're doing because they're at no near level. And these these things output five different uh it's got all the AEO stuff built, but we start with five different landing pages. Each landing page is created by AI and it targets a very specific theme. Uh and all the pictures are on on that page or specific all the copy is specific to it. So if you're selling a magnesium supplement, someone can use that for running to for sore ankles. So everything is angled towards that. All the pictures are someone running. All everything is talking about that one thing and nothing else. And another landing page is talking about how you can use magnesium if you're a menopausal woman to for headaches. And all the pictures are women over 50 and it's just for that. And the targeting that you can do in the mass to create this would have been six months per client probably in the past of research and hand we can do this now once we built the system in six to eight hours or or a little maybe a little bit more. Um but it's and it's proprietary stuff but that's the power of what you can do. It's got all the It's not go write me an email. It's got seven years of my knowledge or 10 years of my knowledge of me clipping, 30 years of my knowledge, but seven to 10 years of me clipping when I see this is a good technique. This is a good tech and it's all fed into a brain. And [clears throat] so it's our it's our system, Normanized system. It's not just like what is the average that AI is going to pick out. And that's what the problem is is most people don't know how to harness the power of this. Uh and now with some of the latest tools, >> they think they do. >> They think they do. and they think they have it, but it it baffles my I almost laugh sometimes when I see people using AI, >> people doing, you know, some of these uh the open claw and all that stuff. To me, a lot of that's just toys, you know. It's not it's it's going to get to level. It's great that they're playing with it. They understand it, >> but a lot of that's just toys. Uh >> um what's your thoughts on AI? you have >> before before he answers that before he answers that I just have to point out something that uh Manny uh Kevin is famous for the uh five minute shameless plug so uh [laughter] [clears throat] >> he has the right to do so [laughter] >> you know what's your approach I mean you you said it earlier like people don't understand it people don't get it if someone's not on board they're not on my team what is it doing. Explain it in layman's terms so that the average person listening may be on the edge or maybe they have dabbled. What are they freaking missing? What's what's this? You said earlier you're a person of opportunity. >> Zoom in on that camera. >> I'm just telling this I I want to I want to I want you to see my intention very clearly on this. Okay. Uh I love everything that you said, Kevin. Everything that you said. Let me tell you uh one thing that I realized you said right now people don't get it. people don't get it. Um, they're playing around with it. Let me tell you what the reality is. Here's the fact and here's the opportunity. It's not that they don't get it. They know it's massive. They know it's wild. They know it's revolutionizing and it's going to create changes in this world that this world has never ever been able to see in decades. and it's going to make that change in days, hours, in weeks, in minutes. >> We We've been using software for a long time. We've never seen software that ask for updates two or three times a day. You have to update it because it's like I can tell you right now, my codeex GBT is already out of date and I [laughter] Okay, so it's not that they don't get it. the the the opportunity for people like us, like you, like me, and anybody listening to this that really wants to do something about it is you have to recognize that you are an AI director. You are an engineer, you're an architect, you're a designer, you're a builder. That's what you are. If you cannot be any of that, you know what's going to happen? It's called AI slop. There's no such thing as AI slop. You know what? There is human slop. Whenever you see things that are like that's garbage, it was made by AI and those emails are terrible and like you don't know how to write them like me and I'm an artist and I'm a copywriter and nobody can do my job as good as me. It's because you don't know how to direct, how to architect, how to engineer, how to design, how to build. Those are the five words right there. That's it. And most people do not have that have that. And the good thing for us, the advantage here is that it's very difficult to teach how to be a designer, how to be an engineer, how to be an architect, how to be a builder. I cannot stop thinking about the amount of things. This is the first time in history. This is the first time ever that we are empowered as directors to not depend on human beings. We are the Hey, hey, I'm still hiring. I just hired two more people today. So, it's not like I'm not hiring humans. So, in my case, I am just empowered as a director because if you tell me that you can't get it done or if you tell me your timeline is two weeks, I'm going to go ahead and do it myself and prove it to you. So along the way, what's happening with my hundreds of staffs, they're recognizing themselves that they better step it up or they cannot work with me because me as a CEO, as a president, as a director. If I'm doing all that work, they know that if they can't do it themselves, they're going to actually end up applying at Walmart and get a job there because Walmart does not require AI expertise. But to work with me, you have to really be an an engineer, a designer, an architect, a builder, a freethinker, somebody that is always thinking about what do I do next? What can I create? What can I actually produce? Because you know what? Everything is possible. You know what I do? I correct my staff that I'm working on building an agent, right, for for a chat conversation. That's like, by the way, mindbending. It cost me, if I had time to show you guys like the screenshots or the dashboards that I'm building, I spent $200 on an agent on my website, which is metabolismo.com. $200 is cost me on tokens uh and it's produced $20,000. Think about the return on investment, right? So, this is what we were the actual practical tangible things that you can get right now. So, I got my staff. They have a suggestion and she's one of my top ex. And she says, "Banua, would it be possible to add a feature that gives them an automatic refund when they or a cancellation of their order if they don't want to subscribe anymore to uh the Apostle Shopify subscription?" And and I and I stopped them right there and I said, "I want to rephrase that. I need to reinvent how you communicate. I need to transform what you say. Instead of saying, "Would it be possible?" Let's use this sentence. I have an idea. Let's make the agent go into Shopify through an API and auto cancel subscriptions. So that way our humans don't have to be handling these cancellations and they can just focus on other things. Rephrase. You see that's it's not productivity, it's transformation. So everybody around us has to be figuring out anything they do, how can they transform it? Everything. This is the first time ever in the history that I've been alive in this planet for sure in the history of civilization in this planet that there's no such thing as would it be possible to do this. There's no such thing. It doesn't exist anymore. You can create anything that you want. Your job is to be a dreamer, a visionary, a director, and to ensure that what you're looking at in your mind actually gets executed. Because even if you don't know how to do the exact same thing, you can get these tools, whatever they they're not go into the battle about like who do what do we drive, the Porsche 911 or the Rolls-Royce or the or do we drive the the Land Rover SV? Which one do we drive today? Let's not go into that battle, right? Whatever it is, this tool that you want to use will handhold you and help you get to where you want to go. Whatever that dream is, you go and you actually execute it. And if you don't know how, you ask, you talk to it and you talk to it in English. I mean, that's the new programming language is. And I mean, I was just on last week, I was on a call with one of our our our workers and we were going through some of these brains that we built and we were kind of uh testing them and I we needed to make a change. And so I was like on one of them, we need to tweak something. So I went in, I typed in, you know, a short little brief and told it what to do. And a minute later, it had done this across like nine different wines. It had found like, oh, I need to update this one and this one and we need to change this. And it told me everything it did. And I was just like, oh, you know, I was cussing. And the the person I was working with is a little bit younger. And he's like, "Yeah, that's that's cool." And I was like, "No, you don't get it. Uh you you're young. 25 when I was your age to do what I just did was in a month of dealing with programmers and coders and getting them to redo it or write again. And it just freaking did it." And but it's I had to tell it how to do it and and and direct it exactly what you said and architect in a certain way and know what to say. And I I I agree with you. Do you think that that means that younger generation is at a disadvantage because they don't have the experience that you and me and Norm have of coming up and being entrepreneurs and hitting rock bottom and and grinding and finding our way and having to wear 27 different hats to do different things and so we have a clue about coding, we have a clue about marketing, we have a clue about hiring. Um, is that an advantage? >> It depends on the hunger of the individual. I I know 27 year old kids that are extremely hungry uh and ambitious. It depends on that. I I think that I myself I'm super pumped about being the age that I am with the experience that I have in this era. I feel like I I hit the universe jackpot. I'm 45 years old at the peak of my entrepreneurial career with all these previous failures and successes right here in the middle of the largest fastest growing evolution of civilization. I I hit the universe jackpot. So for me, for us, it's it's incredible because like we're going to be talking about this particular age for generations to come, for many generations to come. And and we are like 2023 was cute and I did a lot of training. I did a lot of training. I gave a lot of value to people. I went all in. It was a very different phase, right? It was like prompt engineering, right? That's it. Ask a question, get a result. Replace google.com with uh Chad GBT. It's a very cute era but still we were able to do a lot of researches and you know get a lot of analysis that would have taken a lot longer cute but productive for some of us but 2023 evolved 2024 2025 2026 this is the first year and of course you guys mentioned open claw this all began with open claw in November 2025 that's really where this push of like production began And this movement from a prompt architecting to an AI engineering occurred. This is this is the a push that began eight months ago. And it's pretty wild. Like I even had to I I built a dashboard uh for myself um that um I'm happy to pass on a lot of that value to you guys. But I was going crazy like I was losing my mind, right? I was like, there's too much going on in my head. I can't I can't go to sleep. I can't I I can't live like this. I have to find a way to dump it all and be organized. And a notebook is not going to cut it because they never stop going. So, I actually built a platform by myself with these tools. You can build anything that you want. um that um you know it's my projects uh things that I'm building uh future builds, present builds, uh my receipts of what I've completed that's already there, access to that exact project and so on. So I can actually just go in there when I have something coming to my head, I put it in there because now anything that I visualize is possible. I mean I'm I'm running ads right now uh that used to be run by a 10 people team. I'm running it myself better than all of these guys. I started going uh lead generation on different campaigns and I was paying $16 a lead for my targeted audience and I'm paying $2 a lead right now. And there's all these things that are practical because you can produce so much output of creation and execution of vision and direction. So that's what you need to develop. Like what anybody that really wants to take this serious has to develop is a director. It's like the Christopher Nolan superpower. How can you visualize something in your head and work towards making that a reality? Just get into the flow and sometimes you know old school taking a walk and uh you know doing extroverting things and so on. So you can have your >> Norman and I smoke a cigar to do that. >> Oh absolutely. Smoking a cigar is great. I have one scheduled for tonight. Sit down. >> Come and join us. >> So So do we. We have one tonight, too. Maybe two. >> Where are you guys based, by the way? Except right now. Where are you? >> I'm in Austin. Norm is in uh normally lives in north of Toronto. We do an event called uh Collective Mind Society. We took uh last year was nine uh nine guys. We did a whole weekend cigar trip in Tampa. We're doing it again. Was it February? >> Wow. >> 18th to 22nd. My feelings are hurt. You guys that have not invited me, Kevin. >> Well, well, you're officially invited now to the next one. We'll put you And we have a If you're a cigar smoker, you need to be in the WhatsApp group. We got to get you in there. Uh, for sure. >> Oh, perfect. I love it. Yeah, I have I have a good routine to socially smoke cigars. I love David, >> Romeo Julietas, too, as well. You probably know a lot of uh more I'm not a snob, per se, right? Uh Norm looks like he's a snob. Like legit [laughter] legit cigar smoker. >> He's legit. He's legit. >> Yeah, I got it. >> So So what what about MCP? How do you think this is changing everything? >> So everything is becoming a u central command center. All of it. Uh the uh technology is going to be run through one place. Uh and um you know it's it's like I was telling my team the other day uh one example we use in Shopify we use a um an app called Zigpole um to do surveys so we can find out more stuff about why you made a purchase. Uh it's important. I want to hear directly from you. So, uh, we have Ziggpole and then, um, we're getting thousands of responses on our purchases and, uh, I see one of my staff say, uh, hey, I wonder if you can get me a spreadsheet. I want to I want to run it by I want to run the spreadsheet by my, uh, my my project so I can use it for marketing. And I'm like, are you serious? Like, guys, we got to understand something. In this particular era, you cannot be a software company and not even not not have a plug-in or an MCP connection to these giant LLMs. You cannot. It's not going to happen. So, why don't you go and check for the MCP integration for for Ziko and get that thing to help you get a briefing about what people are saying, put together pie charts, get information, come up with marketing game plans and so on. So the development over the last six months has brought us to a point in which you got to you got to make a list of all your softwares everything that you're using doesn't matter what that is and you got to stop logging into them and you got to get them all connected to either clock or codeex now just dropped the name uh it's they're trying to get rid of the word codeex which I understand I was thinking at some point they were going to do this they're they're now doing jp PT. It's like they're rebranding Codex into Chad GBPT Codex because they realized that claude code was easy to understand because it was claude code and Codex had people confused and feeling like I'm not a coder. I don't need to be using codeex. But Codex basically what it is is like agents on steroids. That's what it is. Like it's like incredible. So they they just announced last week that it's just Chad GBD. the app was rebranded Cha GBD and um you go into Chad GBT and you go into claude. I use them both by the way. Here's a hot tip. You go to Codeex and you say I this is a very hot tip for all of you that like to use AI. Seriously, I use them both actively. I'm more like I would say 60 70% Claude and 30% codeex, but they're both equally important to me. And I'll explain to you why in a second. I I don't choose one or the other. I make them talk to each other and I make them collaborate. Uh I went to Codex and I said,"I want to be able to communicate with both of you at the same time and I want to have you understand what Claude is doing and I want to have Claude understand what you are doing. Let's make sure that you are in communication. Help me build this out." Simple communication. By the way, it's not about prompt engineering anymore. You have to be able to communicate with your tool as to what you want. That's what I wanted. I communicated what I wanted. So now Codex gets to work, right? And it doesn't matter the model. The more expensive the model, the the the more power it does, the faster it moves, you name it, right? But still the simplicity is saying something like that. And then what it does is that it builds you a shared folder in your desktop or in your laptop. And that's like the codeexclad memory share drive. They call it the MD. That that's a share drive right there. So whenever Claude does a project, it does something that it calls a handoff. It hands it off to that same folder. Whenever Codeex does a project, it does a handoff. So they're consistently doing handoffs with the same thing. So if I'm not satisfied, if I'm getting AI slop or I'm not able to break through in clot, I go and I continue it in codeex and vice versa. And one of the most important things that I execute on both is that I make each other be devil's advocate for each other. I go to Claude and I say, "Inspect what Codex did. Find things that are broken and see how you would improve it." Websites like the one that you see behind my I'm about to launch a new website today. Literally, manuarees.com. I'm launching it today. Rebranded, restructure, and so on. It took me a few days to do it. I actually have them help each other out and then be devil's advocate for each other. Claude is very deep into design and next level coding especially with the most advanced model. It's very expensive. I've spent a lot more on cloud that I spent on on on codeex. But I I'm living on a life of both of them. I don't choose one or the other. And then to take things to the next level, I took that exact same folder, that shared folder, and I pushed it into the cloud. So now I can continue in any computer. This thing that I just told you right now, how much is that worth? You want to go into your other desktops, like I have several desktops around me here. You go and you go to claude and you have access to the same folder because you take that shared folder and you upload it to iCloud drive to Google Drive to Ignite or whatever you want to use as a system forgot even Dropbox if you wanted to and you share that folder with all of it. And what I did was that I went to Codex and I said give me a prompt that I can give to my other codeexes in my other devices so it understands exactly how to pull from this folder. And as simple as that, everything is connected and I'm not limited in my computer falls. If I go to the cruise with you guys to smoke a cigar and I take my laptop and then Kevin gets pissed off at me and he pushes me into the ocean with my computer in my hands. >> Cigar in your mouth, >> I can dry myself up and go and do a campaign on my computer to go and attack uh Kevin and get revenge with the same projects and continuity. So it's uh it's not attached to a computer. something that I recommend that all of you guys do in this new era. That's for sure. >> Hey, Kevin King and Norm Ferrar here. If you've been enjoying this episode of Marketing Misfits, thanks for listening this far. Continue listening. We got some more valuable stuff coming up. Be sure to hit that subscribe button. If you're listening to this on your favorite podcast player or if you're watching this on YouTube or Spotify, make sure you subscribe to our channel because you don't want to miss a single episode of The Marketing Misfits. Have you subscribed yet, Norm? Well, this is an old guy alert. Should I subscribe to my own podcast? >> Yeah, but what if you forget to show up one time and it's just me on here? You're not going to know what I say. >> I'll I'll buy you a beard and you can sit in my chair, too. We'll just You can go back and forth with one another. Yikes. But [laughter] that being said, don't forget to subscribe, share it. Oh, and if you really like this content, somewhere up there there's a banner. Click on it and you'll go to another episode of the Marketing Misfits. >> Make sure you don't miss a single episode because you don't want to be like Norm. >> I just wrote that down. That's a note that Nor and I are going to be discussing a little bit later. So, thank you. >> Yeah, in about uh yeah, five minutes. Yeah, that's that's going to be something that we're going to that that that was. So, I don't know if you got a question, Norman. I got one quick one. Uh what are like three things you think everybody's overlooking right now? Quickly. I mean, like what are like three big things that everybody is overlooking when it comes to AI and marketing? AI thinking of as a misfit out of the box. These three things or maybe it's something that's you're doing right now or maybe it's you're seeing this as this is coming in six months. Get ready. What are like three big things that you say everybody you got to pay attention to this right now or something along those lines. >> The um three things the I can tell you that the the most overlooked thing right now is the power that they have in their hands with these two tools that's overlooked. They they don't get it. And I'm making a point uh to try to get especially my friends, people that I respect and I admire. I like you guys. I respect and I admire you guys. like I I want to make sure that people get it that most of the time they don't get it. And there's always been this saying of like um you're only competing against yourself. You know, you got to be patient. You can go 65 miles an hour and still get to your goal. I'm going to give you a correction on that in this particular era. That's not quite true anymore. That's not quite true because we're competing against humanity and we're trying to plant our flags in this particular era. And if the plants if if the flags get plant by everybody else around like in the good old days of Amazon building a brand and getting it ranked, the people that actually benefit benefited the most and ended up becoming very wealthy were the ones that went heavy at ranking and positioning where they still could where you could still manipulate the search engines. Those were the glory days of Amazon. Do a few giveaways, get yourself to the top of the search results. It doesn't matter who's around. You can compete with all the big boys with your pajamas in your kitchen. Those were the beautiful days of Amazon. Right, Kevin? >> I was norm though. He didn't do in his pajamas. >> Yeah. Yeah. I was more comfortable. >> You were more comfortable. Right. So So you were competing against other people doing the same thing, right? Same thing with social media. who got who who did what they did to build empires and massive social media followings when it was organically possible that all you had to do was put content out there and everybody would watch you. I did all of that, right? I went crazy and I built a huge audience with that. Uh now in this particular era, a lot of us are going to and you guys are doing it. You guys like Kevin and Norm and some of us are doing it, right? Most people that are listening to this podcast, they might be watching this with a cigar and unfortunately they don't get into enough action. So I I can tell you I I desperately stopped wasting my time and I've never really wasted my time in the last 20 years. I've always been active, but I used to watch a lot of movies. I used to like, you know, watch television shows and I and I got four beautiful kids that they there some of some of these kids are already bigger and adults. I got two adults already, but I got a little one. She's 5 years old. She's six years old now. And uh she's amazing and I have to give her some time. And sometimes I have to like, okay, Manuel, put the phone down. Stop talking to the remote chat GBT app. Uh stop talking to Claude Dispatch. Put it down. Take a deep breath and pay attention because I feel like this building is on fire and there's all this gold inside and if and if we don't take as much as as we can, it's all going to go and get melted and it's going to go deep into the ground. It's going to be gone. So the number one thing I would say is people don't get it and they are talking about it as something cute and a great toy and they're talking about look at how I can edit pictures. It's so cute. Oh wow, look at me. I built a chess game on claw code. They don't get it. Like all you got to do is have big dreams and go towards accomplishing them and uh they magically happen. Whatever that is, whatever those dreams are, that's incredible. building a social media. Number two, I would say building a social media following uh is uh is very very real right now. uh because you can increase you can increase volume of content like never before that is not AI slop that is actually directed by you quality of content and you can be the director of all of it like myself there's a lot of areas that I have delegated for many years because I I didn't have time to do so and I'm taking over these things myself like if you're on my email list I'm the one emailing you I haven't been emailing people directly for eight years myself and I'm I'm the one running that line myself integrator for go high level coming up with the templates and the concepts and the ideas. I just open up open up the computer, pull a cigar out, voice my thoughts. I want to email people, you know, like just this morning, I was like, uh, I got a new platform that, uh, I get people access to, which I'm not selling it. I'm giving it away for free. And, um, I wanted to send a message out. Um, did I open up go high level and sign in and go to draft an email? I don't I don't, of course not. I don't have time for that. I open up cloud code, actually not cloud code. I went to Codex, JPD Codex, and I went to the project that is my email management project. And I went in there and I said, "Listen, I want to I want you to first of all do me a favor and find out from my active members, which ones are uh not logged in. They haven't logged in in the last week. They haven't logged into the platform in the last week, in the last seven days. Give me that list. create a create a unique tag and date it today's date which is July 21st, 2026 when we're recording this. And um I want you to draft an email and you're going to call it the subject line is I can't help you if you don't help me. I think that's what it says. I can't help you if you don't help me. And in the subject line, uh I put that in there a little alarming. And in the body I said I explained listen I put a lot of energy into putting this platform together and I give it to you for free and I have noticed that in the last seven days you haven't logged in which means and this is the mean smoking a cigar talking to it I use a tool called whisper flow for talking >> I love it >> I love death it changed my life guys it changed my life okay completely I'm exaggerating a bit but it has and uh I'm talking to to whisperflow and uh by the way I love it Because if um somebody interrupts me, uh it saves uh the transcript. Like if I used to do it on the phone and I get a phone call, I lose whatever I said, right? And it would drive me crazy. Whisper Flow makes it permanent. So that's a commercial for Whisper Flow right there. Uh and I'm smoking a cigar and I'm writing this thing and I'm like, you haven't logged in in the last seven days. I know that because I just checked the portal and I can tell you I'm not going to help you if you don't help me and log in. You know why? because it communicates that you are not committed to transforming yourself and improving your life with the use of this technology and I only want to work with committed people. A slightly antagonistic communication that's not all I said I do give a lot of value and a lot of education but this particular one I was like mad. I had a lot of people that were not logging in and they had promised to log in. So I said I'm giving you everything I know. I'm showing you step by step. I'm giving you quick wings, prompts, projects, uh designing loops, architecting, engineering at scale. I'm showing you how I'm doing what I'm doing, plus giving you the receipts. And you are too busy. Well, if you're too busy for me, I'm too busy for you. So, I just voiced that. What did I What did that take me? Maybe two minutes, three minutes of voicing that thought. Next thing I know, 50% of these people are logging in because they don't want to lose access because I told them they would re remove I will remove the access. And this is where you turn software that you use and you value whether that's go high level, clickups, slack, whether that's like your Gmail, your calendars, whatever that is, you turn any of these tools into something valuable, tangible, and practical for yourself. So that would be number two. Number three, I haven't even thought about it, Kevin. I don't know if you have any ideas, but that I'm supposed to be shorter with this because uh you can tell you you know me for a long time. You know, I'm a passionate guy. You know that about me already. >> Well, it's perfect timing because uh Kev, I think you've got a couple of things to ask. >> Yeah, I think this is this has been great. Like you said earlier, we could talk uh for hours on this, but we've got to wrap it now. If people want to reach out to you or find out about you or follow you or or check out one of your brands, what's the best way for them to do that? >> So, the big push that I have right now so they know all the projects that I'm that I'm that I'm working on and uh what I'm building and so on. I am I built a platform that I gave for free to people uh for them to access it and anybody can access it by going to transformation.agmaggency.com. AGM, for anybody that doesn't know me, stands for attention grabbing media. It's my amazing marketing company that I've had for a long time. Uh, but if you wanted to get access to that training and the resources, even if you're just starting from the bottom on AI, you go in there, you give me your phone number and your email, transformation.agmaggency.com, and then you'll you'll be on my list. I don't spam, I don't sell you stuff. I'm just giving you value. Some of you at some point are going to want to hire my company and that's uh obviously something that we will we c we can discuss. But you go to transformation.agmazing.com and you enter your information and you get access to my entire brain, my mind, my prompts, my buildouts, my processes, all of it. Uh that um that I'm I'm hoping that you can utilize to start building your own goals and dreams and architecting your own way towards massive success. >> Awesome, man. That's great. That's awesome. >> All right. Well, we have come to the end of the podcast and we always have one question for our misfit. Do they know a misfit? >> You know what? I uh I have several misfits that might do great with you. Uh are you uh are you guys um audience of like e-commerce entrepreneurs only or like just entrepreneur mindset people? >> Entrepreneur mindset. >> Yeah. >> Okay. Well, you should definitely bring my partner uh to this call. Check him out. His name is Tom Cumins and he's like a he's a he's a big guy. He's like a he's one of those like big players uh uber successful at a higher level than me. That's for sure. I want to be like him when I grow up. Uh Tom Cumins is his name. And then um you know maybe one day you can interview uh the one and only Dog Whisperer. He's a >> Oh, that would be nice. >> That would be that would be great. We're both dog uh dog lovers. So, >> Caesar Milan, Caesar Milan, I can probably make him uh uh get him interested to show up with you guys to talk to entrepreneurs. >> He loves giving value. He does. >> Awesome. Well, man, Emanuel, thanks uh for coming on today, man. I really appreciate you taking time and uh and [music] uh studio looks great there. Everything looks great and I think you're on the right track to changing some lives and ch helping change the world. >> I appreciate you guys very much as always. and we're going to have a cigar together on that cigar session, guys. We got to do that. Yep. >> And let me know also when you have events in uh in Toronto or whatever. I would love to participate in future things that you guys got going on. Okay. >> Awesome. >> All right. We'll talk to you soon. [music] >> See you guys. >> He's on the right track. I mean, he's definitely uh definitely >> [music] >> uh thinking [clears throat] unlike most people are thinking he's on the right track and it's kind of uh uh confirmation for you and I too cuz we're we're kind of like on that same track and I don't think a lot of people are on that track. >> Yeah. >> Uh so it's cool to hear >> hear someone, [music] you know, I just the other day we're having a cigar and I said, "Yeah, I need to be like the director and I write the script and the [music] director." And it's it's I just came up that out of my head and I had hadn't heard that from somebody anywhere, but then he says the [music] same thing. So, it's kind of and what he's doing is similar to what we're doing. So, it's it's cool to hear that and see that at least at least some of us get it. >> Yeah. Yeah. And on top of that, we got that golden nugget. That was fantastic. >> No, that was good. I that I have a note here know that that that right there is uh if you listen to the podcast if that's you know sometimes people listen to the podcast and they only listen the first 30 minutes and then they're like I got to get out of here. That's why you got to stay. Uh even if you put it in 2x or even if it's in the background while you're washing the dishes or bathing the dog or whatever, that's why you got to stay cuz you never know when that golden nugget's going to going to fall out of the sky. But one thing you do know, golden nuggets fall out of the sky every single Tuesday, don't they, Nor? Oh, yes they do. Kevin >> YouTube, >> how do the golden nuggets fall out of the sky every single Tuesday? >> Because we publish new podcasts every Tuesday at marketing misfits podcast on YouTube and for the 3inut or less clips, you can go to YouTube again [music] and that's marketing misfits clips and these are 3 minutes or less. We also have a newsletter that's starting to blow up that's built off the podcast. So we take the a couple episodes of the podcast because we've been doing this a couple years and we we [music] blend topics together. So we might have had someone talking about email three [clears throat] weeks ago and someone talking about email two months ago. So those get combined to like an email newsletter episode and that goes out every Wednesday. So and that's growing really good. And we have something else that's coming up pretty soon too uh called uh Misfits Mayhem. So catch make sure you watch our social media or watch the email for announcement on mis misfits mayhem that nobody >> wanted to call it murderbot but [laughter] >> yeah we wanted to call it Murderbot but it's it's going to be a really cool interactive uh kind of podcast slashgame/ [music] opportunity to win prizes. So uh check that out. But uh other than that I guess we'll be back again next Tuesday. Right, Norm? >> That's it. All right everybody. >> See you everybody. Ciao. >> [music] [music]