Tariff Turmoil: How Brands Are Adapting in 2025

Tariff Turmoil: How Brands Are Adapting in 2025 Michael Erickson Facchin: What's going on Badger Nation? Welcome to the PPC Den podcast, the world's first and longest running show all about how to make your Amazon advertising life a little bit easier and a little bit more profitable. My friends, I have Blair Forrest coming on the show today from AMZPrep. And Blair is the person I talked to to try to wrap my head around how does one think about inventory management and 3PL logistics and shipping things all over the world. In this crazy world of 2025 that we live in. So I had an incredibly interesting, intellectually stimulating conversation with Blair. I hope you enjoy it. Let's dig in and try to figure out how some big brands are thinking about tariffs and moving inventory around the world. Let's jump in. I feel like number one, incredible, incredible sweater that you've got on. It's great material. Blair Forrest: It's my homie. In the midst of tariffs, I'm calm, cool, and collected. That's the look I'm going for. It's great. Cool as a cucumber. Michael Erickson Facchin: The lighting is very calm that I see. The lighting is very calm. Thank you. Blair Forrest: Thank you. Michael Erickson Facchin: I hear a lot of Amazon chatter. I talk to like 80 Amazon people a month, intimately. And I'm always asking them questions and what's going on? What are you thinking? What are you operating on? I talk to European agencies. I talk to people in Japan. I talk to everybody. And when I talk to a lot of Americans, I talk to some guy, he's sources from Nicaragua. He's like, all my competitors are sourcing from China. They're screwed. I talk to other people that source from China. They're like, Man, I put a big order in a while ago and it just arrived and I'm not going to place another order. I'm going to go out of stock on a bunch of stuff and I'm just going to ride it out. Does this come up in your business? Is there chatter? Blair Forrest: Yeah. Unknown Speaker: Hell yeah, there's chatter. Blair Forrest: That's all that we're damn doing. It is absolutely chaos in the logistics world. People are just It's just because the lack of the misinformation too just creates this echo chamber and there's already fear and now there's fear mongering and now you don't know what information is true and you have a million dollars of goods on the water that's about to hit and there's no real clarity. And also, to make it all worse, it could go away. Like that, or it could stay five years and you're like, how the hell am I going to run? I truly, I, you know, I've felt for the logistics world. I've felt for everyone, but I, now I feel it for the brands. Like we're talking to a really big merchant and they had a, they sell maybe a hundred million a year on Amazon. And they had a bunch of containers on the water. Those old shipments used to cost $5,000 in tariffs. Now they cost $300,000. And they only make $100,000 from the container in terms of gross profits. So every item they sell, they're actually losing $3. So they're just going to get rid of it. They told us to just throw it out. They're like, it's too late to set up something or get bonded or these other solutions that are out there. So they're like, just get rid of it. It only costed us $400. But if we sell it, it's going to cost us $900. So c'est la vie. Unknown Speaker: It's crazy. Michael Erickson Facchin: That's wild. I don't even know where to go from there. Blair Forrest: So we're working on solutions. Yeah. We're working on solutions. I think what we've been figuring out is there's kind of three ways that I think we can kind of take this of what we're seeing work because the challenge will be that what I say today might change from 90 days from now and I'm not a financial advisor. So brands need to make their own decisions, but I can absolutely give my feedback of what I would do. Right, Michael? I think that's entirely fair. Michael Erickson Facchin: That is very fair. Blair Forrest: So there's three things brands are doing right now. Number one is called FTZ, free trade zone. Number two is called bonded. And I would call number three the anti-USA approach. And I'll go through that one on the third piece. So number one, free trade zone. What free trade zone means is that basically think of this and this is a warehouse solution. So think of free trade zone as basically it's like international waters. So what this allows you to do is you can import into the USA without paying tariffs on day one. So basically you can import it in. You're technically not in the US. You're in almost like international waters. Our warehouse is kind of in the middle of the ocean and from a paperwork perspective, And then once we release the goods from the warehouse, then you pay the tariffs. Bonded operates in a very similar way. Bonded is the upper echelon. This is the C-class of the logistics world. It's very hard to get, very expensive right now, but bonded does something very, very similar in terms of you don't pay tariffs on day one, you pay tariffs when the shipment actually leaves the warehouse. Now, here's the difference between the two of them. Free trade zone, what happens is that when you want to release it, you're tied into that tariff rate at the time you import it in. So, for example, right now it's $145. If you decide to import that shipment in at $145, you're stuck. It's like a fixed mortgage. You're married and you can't change it. Now, if that tariff goes up, you look like an absolute hero. If that tariff goes down, it's going to be a long weekend. It's going to be a very long weekend. Mont-Tremblant might have to get canceled, unfortunately. So you're locked to the tariff. Now, a lot of warehouses can get free trade zone. It's not that expensive, relativity. I think it's around six figures to get it, but it's easier to get them bonded. Bonded is very difficult. If you don't have it set up, it will take a while. Free trade zone, some warehouses are getting it in like three to six months. Again, people need it tomorrow, but we planned it a while back. Bonded, what's a little bit different about bonded, Michael, is that when you do bonded, when you import the shipment out of the warehouse, because now you're almost like you're in international waters with the warehouse, it's all bonded. When you want to send it out of the warehouse to Amazon or your retail or anywhere else, you pay the tariff based off the current rate. Which is very powerful, right? Because now if the tariff goes down, now your tariff goes down with it. You're not locked. So FTZ, it's a locked rate. Bonded is a variable rate. Now, some factors there, though, is that with bonded, you can't do e-commerce, right? You can't do D2C orders. And the reason for that, as a merchant, is that bonded requires like, it's really expensive to release a shipment. It's called like a release of goods. But it usually costs like 100 something dollars. So when it's an Amazon shipment, it's fine because you might be sending 50 boxes to Amazon or whatever it is. But with D2C, it might only be a $20 order or $30 order. It will cost $100, plus someone to fulfill it, plus someone to ship it. It's not feasible. Free trade zone, you're allowed to, because you can actually send it like every week to brokerage. So we'll take a whole week of Michael's orders, and then we'll broker it at the end of the week, and then we'll release it. So the fees are a little bit more feasible. The last thing I would say is that bonded is very, very, very expensive. We're seeing bonded rates for storage $40 to $80 at the moment for bonded, which is nationwide average, maybe like $20 a pallet position. Now it's $45 to $80. It's very expensive, but there's also supply demand. And now brands need it. They don't have a choice. And so These don't get rid of tariffs, right? But they delay the pain of the tariff. That's all. Michael Erickson Facchin: Right. I was just going to say, these are words that I'm hearing for the first time and potentially, you know, some people listening are also hearing it for the first time. So it just seems like a lot of you get to attempt to time when you're paying the tariff. When the time of the duty comes in, you get to potentially defer it into the future or get it Send, time it to get to an FTZ at a time where it's lower. Blair Forrest: That's it. Yeah. Yeah. So a lot of warehouses have FTZ. So a merchant might be looking for a free trade zone warehouse. A lot of warehouses have it, but it's locked. So amazing. You can delay the tariff. Beautiful. So that might help you for the meantime. But just know that it's still going to be $145. So if your product is selling really quickly, whatever. If you move it to bonded, you're almost betting on the stock market. You're betting that it's going to go down in the future. If you either sell it fast, which means that You're not waiting a long time, right? So then it might just, if free trade is fine, like amazing. If you're selling it in a month, you kind of get net 30 terms on that tariff, which is pretty damn good. And FTC is usually not expensive for the most part. Bonded, it's like, it's like setting up the White House. Very challenging. It only makes sense for a select number of merchants, but it's key to know the difference. Now, I'll throw one more curveball, is that what we're actually seeing with a lot of our larger merchants is that there's a third option, which is starting to come into play now, is routing that inventory that was going to go to California, hypothetically. Now you're going to route it to either Mexico or you're going to route it to Canada. The reason for that is that it almost operates like bonded, right? Because you can Again, we're just trying to wait it out, right? We're just trying to limit the pain on day one. That's all that we're trying to answer for, and maybe it goes down. If it doesn't, at least you delayed the pain of how much you have to pay, and you don't got to pay the whole thing up front. You pay a little bit just over time, piecemeal the whole tariff fee out, is that you route it to Vancouver or you route it to Mexico. You bulk store it there. You will need to pay the tariff getting into one of those countries, but it is a fraction of the cost, a fraction, and you'll get that money back, which I can explain afterwards. But you'll route it to one of those two countries. You'll hold it there. In Canada, Mexico, it's usually cheaper storage. Mexico is even cheaper, but there's other complications with Mexico. We've all seen cartels. We can make those decisions. Or you do Canada, c'est la vie, bulk store it accordingly, hold it in those place, and then as needed, feed it to Amazon FBA US from up or from down. That's the idea. So you still have to pay tariffs. It's not like you're avoiding. You pay the China tariff, so it's not like you avoid it by going to Canada, but you don't pay it on day one. You might pay it on day 30. And there's a chance that maybe it's six months worth of goods, the container, if it is. Maybe by then the tariff drops, right? That's also the instance. So then you're waiting it out. You don't have to deal with bonded and setting it up. And no one's going to give you bonded unless you do a lot of volume. That's what we've seen. It's really expensive. And I think what the biggest takeaway, Michael, from a lot of this is that people are looking international. Even though, you know, it's only 10% of your revenue, your margin, you know, so your US margin might have been 15% gross. Now it's 3%. But it's big. It's a big pie. Instead, your Canada-Mexico, those are now 25% margins, but it's only 10% of revenue. So it's a lot smaller revenue, but the overall pie within that is a little bit bigger because you don't have to pay for the tariffs and the costing and it's less market, so on and so forth. So now brands are starting to think, okay, You know, can we kill two birds with one stone? Can we limit the pain from the tariff? But then also, can we use that to open up new markets? Can we then enable Canada, enable Mexico? So people are trying to either use bonded and FTZ if they need to get it to the U.S. or they want to wait from an external country. That might be U.K. It might be Mexico, might be Canada. Wait it out. And then as needed, they're going to feed to the U.S. Michael Erickson Facchin: You know, if I may, this reminds me a lot of when in 2020, when COVID first happened and like I think it was something like FBA was shut down or something for some short period of time. And like everyone with FBM was able to like leapfrog and like the Amazon algorithm actually changed. And like if whatever the like set FBA ship time was, if you were able to have a fast, like any FBM was like being preferred over FBA, which is not generally how the algorithm works on Amazon. And it was just like the e-commerce brands that were able to do that, like they had like that in their back pockets, like, okay, we're just going to ramp up FBM and get this done, seemed to be incredibly benefited by having that option. So it almost seems like this is like optionality is incredibly powerful to be able to have some of these options, like you mentioned, to sort of pull out in your back pocket when the time is right. Seems like It is this story yet again that if you're going to be shipping things and importing things, it's helpful to have options available to you. That's sort of like a lesson that I'm hearing. Blair Forrest: And I think the only other thing that's happening is that people are deferring to other countries for manufacturing. I think a lot of people are trying to figure out local manufacturing in the U.S. It's going to be very challenging. Very, very, very challenging. Michael Erickson Facchin: I mean, there's so many problems with that. Like, you know, one of my clients that does manufacture in China, they're like, man, I've looked everywhere in the US for years. And like, I just can't get the thing made the way that I want it made, like the way that it's like, you know, there's like only a few factories that like did the thing the way that was some special thing that they had. Like, it's a lot of tooling to get stuff set up to actually make the thing in a new spot. So it's really, Fascinating. What is your involvement? I think you mentioned you were setting up your own FTZ zone. Blair Forrest: Yeah, so we have one bonded warehouse. We have two FTZ, Free Trade Zone Agreement, warehouses. And then naturally, we have Canada. We have stayed away from Mexico. We'll ship to Mexico. It's a very complicated economy, so we've just parked that strategy. So yes, we bonded. We have FTZ and we have Canada, so we see all three of them. So we're kind of getting the whole hit of the swaps. It's not Bonded isn't expensive because we're just hiking the price. There's just a bunch of one, you only have so much space inside the warehouse. And then two, the compliance around it is just a nightmare. There's a lot of checks and balances you have to need to do to keep up with a bonded facility. And every order needs a brokerage basically. It's It's a big part of work. But yes, we're managing it. And I think honestly, it's more about we're just trying to figure out what's best for the merchant. I do think my core prediction that this is going to go away before the end of the year. We're seeing some of the best brands just not do anything. Michael Erickson Facchin: I see that is probably the biggest action that I'm seeing, which is just like, they're just going to pay the tariff and deal with it. Blair Forrest: No inaction is action, I think, in this instance. And sometimes waiting is actually maybe the best answer instead of scrambling and rebuilding your supply chain. You have to be able to sustain it. Some people can't sustain it. But again, I do feel that even that is short-term pain. It sucks. It absolutely sucks. But also remember, the whole market is doing this. So it's not like you're the only mattress brand or kid's toy that's getting hit with this. You know, everyone's going to have to pay it, right? Do you have the cash flow to maintain it? That's what you have to be able to figure out. But I do think like the two easiest wins is free trade zone. Amazing. Or route it to another country like Canada, just because it's English speaking. You could set up Canada in a week or two like it. If you're not like food or cosmetics, it's pretty low lift for the most part. And you can almost just wait it out. And also, our currency sucks at the moment because, you know, good old Canadians just trying to figure things out. And so some people are leveraging that to be like, it's just cheaper storage up here and Vancouver and Toronto and we have just a big ass country that we can store things in. Depends on the merchant, but there's options. There's just not many, unfortunately. But we are seeing a lot more focus towards Vietnam and so forth in terms of changing their supply chain and just switching up your manufacturing structure. Or the last thing I would suggest is that depending on the size of you, so we work with a brokerage firm, and what they do is called an HS audit. So basically what they'll do is they'll check every single one of your HS codes and they'll go through them and basically say, okay, well, this blue water bottle is flagged at 112. If you put it as pink, it's flagged as 105, hypothetically. And it's not that they're trying to beat around the bush, but sometimes also you manufacture a mislabeled HS code. Michael Erickson Facchin: Because different, even as simple as that, the way that products are classified varies, like has a big impact. Blair Forrest: Sometimes there's like an ingredient list. And because there was that one piece of wood, you know, maybe you have like a charcuterie board and the type of wood that's in there makes it flagged as this, or if it's flagged as electronic. And sometimes there's no way to get around it. Sometimes people are taking gray approaches, or the manufacturer just mislabeled it. We see that happen way more often. And it's just because people are labeling HS codes, millions of them every day. So it happens. And now people are like, OK, a couple of percentage points could be $10,000, $100,000. So it's an option. Usually, the brokerage firms will probably charge for it. But again, whatever, $500 or $1,000 to know that your tariff could go down 10%, Man, I'll pick your heart. Michael Erickson Facchin: This is wild. Blair Forrest: The fun world of it, Mike. That's the fun world. Michael Erickson Facchin: So has your email inbox just been being flooded over the last few weeks, few months? Blair Forrest: Yeah. It's just more of a question mark more than anything. There's just no clarity. You've probably seen my LinkedIn. Man, I'm finally getting some hate now on LinkedIn, which is Pretty cool. Michael Erickson Facchin: Pretty cool. Blair Forrest: You know, and it's just because like people are in disagreement. There's no real truth. Everyone's kind of just making assumptions and that might change and then he could say one thing and then someone could say, and there's just no clarity on it. So I think that's more the challenging part is like figuring out what's the whole truth behind this whole thing. Michael Erickson Facchin: You know, I just interviewed one of my clients. He sells like organic fertilizers that he started the business in his garage, like with like, you know, it's like fertilizer. So it's like fish water and like this and like put it together and you get the stuff that grows plants. And I was like, wow, number one, that's awesome. It's like a true success story. He's like a big, big successful brand now. And then also in my head, I'm just like, damn, like That means you're just making it here. You don't have to deal with any of this. I'm like, wow, what a relief. Blair Forrest: I think local manufacturing will be the biggest opportunity the next 18 months. People that can crack in and somehow get the unit economics to work, local manufacturers are going to explode. I see a bunch of private equity coming. I see that because you're going to have to. There's not an option. Like, man, fertilizer here or like I see like some CPG brands or I'm talking like a few supplement brands. I'm like, yeah, we manufacture, you know, 20 minutes away from here. And I'm like, boy, you got it. Michael Erickson Facchin: Got it made in the shade. So you're fighting with people on LinkedIn. What's the last thing you fought about that was not work related? What's the last disagreement you had? Blair Forrest: You know what? What was one of the last things? It's all work-related. It's all work-related. I made a damn Amazon image and the guy was, you know, people just go at me now, I think. And I'm actually a big fan of it. I love it. I think it just kind of stirs up a good conversation. Michael Erickson Facchin: Get the engagement rate up, dude. You know what? There's some marketers out there. This dude was doing, he had like a fitness brand and he would intentionally post means and videos that he knew would trigger people. So it's like, you know, like the classic, we were talking about barbells and such earlier, like the CrossFit style pull-up where you Kip, or you kick your legs up to do the pull-up and like with like a caption of like, this is the true way to do a pull-up just to get people triggered. Perfect. Yeah. Or like, yes. Blair Forrest: You know, and I would say some of the things I'm predicting that are going to happen We're just talking Amazon tactical because I know that's a big part of the audience. Tactical Amazon predictions happening for 2025. I think one is that West Coast is going to get killed again for all inbound. I'm already seeing it from some of the amounts that we're seeing. It's not even like mid Q2. I think AWD will perform a little better than last year because last year was an absolute mess. But I think they've made some improvements. It's not going to be eight weeks, but I don't think it's going to be full functioning. And I think brands at AWD are going to be at a bit of exposure. I think brands not doing East Coast potential splits. They're going to be in trouble if they're not thinking about that and are fully West Coast because I think some DCs are going to get shut down. Michael Erickson Facchin: Splitting in generally is a good idea, as I understand. Blair Forrest: Yes. Yes. Michael Erickson Facchin: Yeah. Blair Forrest: We have to do a whole episode on it because there's so much you can talk about. It's so good. The splitting is required so that you avoid the national cross-docs, right? Because that's where the bottlenecks are going to happen. They happened last year. They happened again. Because the nationals go to the regionals, and then the regionals go to the actual FCs. So you have to avoid that key conjection point, because as more trucks are going there, it's just a crosstalk of goods, right? So then there's just lineups of trucks, and that's what caused this whole issue last year. And I think it's going to happen again this year. So you have to split. You might find some economics from sending to one location, but that time to check in is going to be It is like our entire metric performance as a fulfillment partner now have changed to be all about check-in times. So a year ago, our OTIF and our SLA performance was just about what happens in the warehouse. Now it's about check-in time. And we review that every week across hundreds and hundreds of these merchants, our check-in time to Amazon, because that is more impactful. And that's going to take way more time than us processing an order. And if we can improve that 12% from the inbound to Amazon, that will do way more for them than the You know, 24 hour versus 48 hours. So now we're getting this like obsession around inbound transit times until check-ins and what DCs are best performing, which ones aren't, which ones are out to cross consolidation of brands, floor loading versus LTL loading. We're geeking out. It's a whole science on its own. It's very cool. Michael Erickson Facchin: I mean, there's so much talk about PPC optimization, but it's like everything can be optimized to that degree. I'm thinking of the book about McDonald's, how they got started and how they're timing absolutely everything and they're trying to standardize it across all the locations, that kind of thing. Very fascinating. So that's amazing. So, AWD, you mentioned, inventory splitting locations, you mentioned, I mean, you mentioned an amazing amount of stuff here. Blair Forrest: That's all my predictions. I think international will be big. I think West Coast is going to get killed. I think AWD is in trouble. And I think that tariffs will start to limit before the end of the year. And I think I need to go back to this at the end of the year with a nice little reflection because I think that's what's going to matter. But I am seeing that merchants are just thinking about it all differently. I think this is all this did. Their whole feathers got ruffled because of this. I also like being kept on my toes a little bit. You know what I mean? Call it a toxic relationship, Michael. I kind of like it. It keeps me on it. Michael Erickson Facchin: I'll say that in general. I feel like everyone who works in this sort of industry of e-commerce and such, it's always a battle. It's not So simple. Whether it be Amazon doing something strange or a government doing something strange, there's always new different obstacles to wrestle with. And I think that if you're of the kind of mind that enjoys these things, to me, it's the best feeling. I've been on a kick of non-converting ad spend for a while. And only because the chances of high-fiving at the end of it with the customer is incredibly high because it's like, You get to switch non-converting spend to converting spend. There's some stuff that goes on there. So I love once you can actually do something of value for someone. It is incredibly energizing. Blair Forrest: What are your predictions, Michael, for the rest of the year? Michael Erickson Facchin: It's really hard to know. On one hand, for me and my perspectives, on the day-to-day, thinking about putting one foot in front of the other of just like, well, what is it that people are saying to me today and what can we do for them? So that's why I have it on the non-converting spend kick. I think in the world of Amazon marketing, there's been a lot of hype and hullabaloo about a lot of new stuff. And I always say like there's no change that Amazon would ever make unless they have already determined that it will make them more money at the end of it. Like not you, seller, but Amazon. So pushing back against a lot of that, like there was someone that I talked to a couple of weeks ago that was like, I was like, look at this keyword. It spent so much money without a sale. And they're like, yeah, but what if like, when I look at different attribution models, what if that keyword that spent $80 in spend without an order, maybe it had like a downstream click somewhere? And I'm like, bro, it's still dollars out the door. Fighting back against that is something that I think is very important for people to do, like just having really good discipline and budgetary constraints. And from the marketing perspective, I think any marketer, because I mean, that's who I am, right? So like from a marketing perspective, the role of marketing getting bigger in the sense of like, I think this is true for most agencies and freelancers and such, where it's like, just optimizing one traffic channel is not enough, and perhaps hasn't been in a while, where like, you really need to become like, in many ways, like business optimizers. So like looking at all of the One step, two step, three step things that influence marketing performance, I think is going to become more and more important for agencies to do. So what impacts ranking? Okay, well, product imagery. Okay, that's great. And then you start to tease that out and you begin to get into product iterations of like, hey, this competitor is doing this thing. How do we bob and weave beyond that? So that sort of product strategy I think will become more and more important for marketers. Blair Forrest: Amazon's not going to solve it. I've learned that about almost everything. They'll solve it for themselves, but they're not going to solve it for the rest of us. So it's on someone like you and I to do it because they... They won't. Michael Erickson Facchin: Yeah. I'm also seeing a lot of people be interested in off Amazon as well. Interesting. Maybe dusting off their off Amazon strategy or trying to ramp it up or think about like, hey, I think this is a perfect time to revisit why our Shopify sales are at this level but our Amazon sales are at this level. What can we do to maybe right the ship a little bit more? I'm seeing a lot more people have those conversations. Blair Forrest: What's the biggest problem you're going to solve this year with what you guys are doing? Michael Erickson Facchin: Yeah, right now marketplace analytics and tied to profitability tied to advertising performance. So I think it's never really well defined like if you spend more On advertising, what does that actually do for you? And generally the consensus is like, oh, like that will boost my overall market share. That will boost my organic or something. But then like, what does that do to the profitability? So there's this like a three body problem of ad spend, organic sales, profitability that I want to better quantify to people. That's what I'm thinking about in our software. Blair Forrest: Very interesting. Michael Erickson Facchin: Well, Blair, I thank you for sharing your thoughts. I think this was a good high-energy stream of consciousness. Blair Forrest: Thanks, Mike. Michael Erickson Facchin: I mean, Stream of Consciousness, I mean, you've obviously thought about these things, but I think it's just like listening to you talk about these things. I mean, it's spurring a lot of future things I want to look up as well. Blair Forrest: Yeah, no, thanks, Mike. I think this one's short and sweet, too. We went through FTZ. We went through bonded. We went through Canadian versus Mexico options. We went through some predictions. I think we went through high growth with what you guys are building. I think this was good. You know, I think it all swings up bad. I appreciate you guys always inviting me on. These are a blast. You know, the amount of people that still say they found me from this is like wild. I get it probably. Once a week, my sales guys say all the time, I swear to you, I swear to you, someone, I don't hear all of them, but the sales guys also do too, that they see it from what you guys are, like it's serious. We have like a really big customer. I'll send you the name of them. And he was like, I found you from this. And it was like, it was like incredible. And he buzzes about me. And he's like, I listen to all of them. You need to be doing more of them. Michael Erickson Facchin: And I'm like, okay, I was like, yeah, that's why I'm constantly impressed that there are smart, successful people. Listening to me ramble sometimes. Just rant. Blair Forrest: And I say stuff online and I'm like, oh shit, you saw that? I was like, you heard that? Unknown Speaker: Oh boy. Michael Erickson Facchin: That's great. That's why I take it seriously. That's why I like I know I'm joking around, but I think it's important work I do. Blair Forrest: It's a big medium. It's a big medium. It's not a couple dozen people listening anymore. There's thousands of people that are waiting for you to give your thoughts. So it's cool to see. You know what would be cool at the time, as we do a few more of these, is as we both grow older, too, we can like that. Michael Erickson Facchin: Oh, dude. Blair Forrest: You know like the black and white, or the slow ambient music, and our first one, and how energetic we were over the years as we've. Michael Erickson Facchin: evolved and we'll hold some kids in their hands and it's uh it'll be great to see for real man uh well hey have a good one up there um i can't wait to visit without a passport it's gonna be great dude wishing you the best let me know when you're in lunch for a while yeah all right man have a good one bro okay bye bye. Unknown Speaker: Now bad mistakes, I've made a few. I've had my share of broken ones. But we'll be shooting, my friends And we'll give up the music We are the PPC Den. We talk about Amazon. Oh, Make us, cause we fix the game.