SSP #419 - Amazon & NFTs, ChatGPT, And More with Kevin King

SSP #419 - Amazon & NFTs, ChatGPT, And More with Kevin King 00:00:00 Kevin King is back on the podcast to share with us updates on a wide variety of things from his new health regimen that's helped him lose 50 pounds to how to use ChatGPT to help your Amazon listings, to travel tips and updates on his Amazon NFT project, and much more. How cool is that? Pretty cool, I think. 00:00:23 Hey guys, heads up: Kevin King is the new host of the AM/ PM podcast. So if you love Amazon strategy, make sure to subscribe to it. Whatever you're listening to this podcast on, take a listen to AM/ PM podcast just by searching for it on that platform. Hello, everybody, and welcome to another episode of the Serious Sellers podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted and unrehearsed organic conversation about serious strategies or serious sellers of any level in the e-commerce world. And we've got somebody on the show that maybe you've never heard of. He's brand new to the Amazon world, a newbie. We like interviewing newbies here. How's it going, newbie? Kevin's back. How's it going, man? 00:01:06 Can you still sell on Amazon? Is it still a good time to sell on Amazon? I don't know, but I would suggest taking this course called Freedom Ticket. There's this guy with a nice-looking shirt, kind of like what you have there, who has a lot of great information on how to sell on Amazon. Okay, I will do that. But how fast can I make some money? I have like $200. Is that enough? That's more than enough. You just get a whole bunch of friends and family to leave you positive reviews and just make sure to give them their money back and you'll be set for life. But I don't know. I mean, how can I protect myself? What if I send my $200 to the supplier and he never ships me the stuff? 00:01:45 What should I do? This is great. People are listening to this like, what is going on? But yeah, guys, if you're brand new to this show, which not many of you are, you guys have been die-hard listeners since the beginning. You know Kevin King here. This is probably like the sixth or seventh time he's been on the podcast, which is a record for anybody. But we don't give Kevin the same rules as everybody else about coming on the podcast only once a year because he's always got some great information to share with us. So Kevin, first of all, I wanted to – uh come out with you choosing the best world cup final to 00:02:22 go to but like people say this is the best world cup final in the history of world cup and that was your first and only one you've ever been to right yeah i can't take credit for that my wife actually chose it she told me early last year she's like you know on my bucket she's not a big she's not a sports fan but she's like on my bucket list i want to go to a national college national championship game i want to go to a super bowl i want to go to a world cup And, uh, you know, she has this list. I'm like, okay. Um, and so I started looking into it in March of last year, right when the tickets had just come out and it was almost impossible to get them. 00:02:57 I mean, there was like no hotel rooms in Qatar and, uh, you know, the flights were limited. So you had to buy these like expensive package deals. And I told her, all right, we'll go, you know, I don't know if Columbia, we didn't know who's going to make it Columbia, the United States, you know, they're still doing the qualifying back then. Yeah. I was like, so we'll go in November, uh, you know, sometime when it starts. Um, It's cheaper. And she's like, no, no, I want to go to the final. If we're going to do this, we're going to do this right. I'm like, OK. So we just booked it, you know, back in March and ended up getting lucky and being there at the right time. It was an amazing game. 00:03:29 Yeah. I mean, it was amazing watching it on TV. I just imagine what the atmosphere was like, was like over there. And actually, that's what I'm going to start this podcast. You know, we're going to be talking about a lot of things from NFTs to Amazon and NFT to Amazon strategy. A whole bunch of stuff, but something I've been doing on the podcast lately. I know, Kevin, you listen to podcasts. You probably noticed where I'm asking guests about their mental health, physical health, their hobbies. What kind of things are they doing outside of the entrepreneur world to keep them sane? I know you like traveling as one of your hobbies as well. You always find Michelin restaurants in different places. 00:04:09 But what are some other hobbies that you are doing, you know, to kind of like just take your mind out of Amazon 24-7? Yeah, I mean, travel is a big one for me because I actually shut down. I mean, I'll check emails just to make sure something didn't blow up, you know, an Amazon account didn't get suspended or some major crisis. But other than that, most things just they get ignored and left till I come back. And I'm really busy when I come back. that's i get quality time and like you said i like to travel i like to uh to go and eat good food and you know i post that sometimes online uh and that that's important to me to get those breaks and mental breaks you know sitting on a beach uh somewhere you know your minds can just just clear and it can think of like you come up some of your best ideas that way 00:04:54 Uh, but then local, you know, just locally when I'm in Austin, um, you know, I work out three times a week with a trainer. We have a trainer that comes to our house and works my marks me out for 45 minutes, then works my wife out for 45 minutes. Uh, and then, uh, I have a nutritionist, uh, that I have a call with, uh, every week, uh, every about every 10 days she's in Miami. Uh, and, uh, she, it's not a dietician. She's not like, 'okay, here' eat, uh, eat rabbit food and, uh, quinoa, you know, uh, it's, it's not one of those kinds of things. It's more about uh the psychology of eating, and that's been very been working with her for about two years, my wife had found her-she's originally from Venezuela, but it's all it's called intuitive eating, and it's about the psychology of eating rather than um you know going on a diet. 00:05:39 She's like, 'never think of yourself as being on a diet, you'll fail every time.' It might work, you might lose some weight, but you're gonna fail; you gotta change your ways, change your psychology. And as a result of this, over the last two years, uh I don't know if you haven't seen me lately, but I was just at a a couple weeks ago at an event in uh New York and people were like, 'looks like you've lost a lot of weight.' I've lost about 50 pounds, uh and it's not from eating it going on some sort of keto diet or some sort of special diet or whatever the current fad is; it's just changing the psychology of the way I eat. And so that that's helped me. 00:06:10 Then I get regular massage-pretty much every week, uh sometimes we have a person come to the house, other times I go to like uh I have a a therapist or sometimes I go to the, it's mostly um Chinese uh like massage, you know foot massage and reflexology and that kind of stuff. And I do that. Um, I also have a personal therapist that I see every two weeks just to talk. I mean, I don't have a problem. I'm not like, don't have some mental issue or don't have some PTSD or whatever, but it's just, uh, rather than, you know, if there's something that's bothering you, rather than talking to a friend who's not really qualified, uh, they may be a good ear, but I go to them. 00:06:49 So that's for the mental health side of things. Then I try to make some time every day to actually just chill, just watch a program or TV or whatever, go take my dog for a walk or something like that. So I try to balance it. It's rare that I sit down and work like you, 10, 12, 14 hours straight. I mean, I do more in chunks. All right. You're making me feel so bad here with all this stuff that you're doing that I'm not. I'm actually doing my standup desk and I'm going to get on my under desk treadmill. Let's see if I can keep my my wind up throughout this, uh, this episode here, but, uh, that's great. You're doing a lot and it's, it's, it's paying off, you know, the that's 50 pounds is loss is pretty impressive. 00:07:29 Now take me a couple more years to get to where I want to be, but it's a slow process. And then, you know, I also work with a concierge doctor. So, you know, I am on top of all my, you know, I'm not one of these guys, you know, guys are really bad about not going to the doctor, but I'm, I'm really good. I'm really on top of, of all that stuff. That's great. So, guys, this has probably been the best answer we've got yet about somebody who's really taking care of their mental health. It's not good. I can't even talk. Mental and physical health. Now, let's take it back. The shirt I'm wearing, Bulls and Apes shirt. This is an NFT project that actually got started by the founder of Helium 10, our good friend Manny Coates and Guillermo Puyol. 00:08:17 Thought I would get into NFTs, but then I was like, 'Let me give this a try.' Like anything you know, this guy created the number one Amazon software company in the space, uh, I think I can trust him. You know when he gets into something, so I was like, 'Let me give this a try.' But can you just give people a quick rundown on, like, this bull's in a project and then we're gonna tie in like NFTs to how it can tie into Amazon selling because you had some very interesting things you were talking about at Selling Scale recently and I know you're starting a project where almost no Amazon sellers are thinking about tying NFTs to Amazon. So go ahead. 00:08:53 Yeah, it was a year ago, January of 2022, that Steve Simonson happened to be in town. And Steve, myself, Manny Coates, and Mark Dawn all went to dinner. And at the table, Mark and Manny are talking about how they're investing in crypto and these different things. And Steve and I at the time were like, That's just not for us. You know, we don't understand it. This doesn't make sense. Not for us. And then Manny had mentioned something like this BAP project or Bulls and Apes. It's the first time I'd ever heard of it. And he said, we've been working on this for a little while. We're going to revolutionize another space. You know, we already revolutionized the Amazon software space. We're going to do it somewhere else because, you know, they sold out in 2019. 00:09:37 They basically retired. They got bored and they're like, we gotta do something. You know, we can't just sit around the house. So they built this company. And they noticed in the NFT space that there's just, you know, most people associate NFTs with JPEGs of pixelated JPEGs of monkeys or something like that. And NFTs can be a lot more than that. A lot, lot more. That's where they're starting right now. But the NFT space is ripe with fraud and get rich quick schemes. And a lot of people who have no business experience, they promise the world and they can't execute. and Gee said, 'Let's revolutionize this business, let's come in and like, let's do a project.' Um, and let's let's put a money-back guarantee on it, uh, if you don't like it, you know we'll we're not going to give you your money back within six months. 00:10:23 You know, there are certain parameters and rules. But it was said, 'Let's build this with a really good roadmap and a really good utility You know, extra bonuses for people that hold this stuff, and let's really gamify this because most people don't know. Manny and Gee's background is in gaming before they did Helium-10. They were actually working together developing gaming stuff. So it was almost a perfect fit so they In a market that was on its way down and crashing, they launched this project in May, end of May of last year. And it took them about 67 hours or so to sell out about 10 ,000 of these NFTs, raised about $4 million. But most projects would take that $4 million and go buy a new Lamborghini or disappear or use that to fund their business. 00:11:10 But Manning and Geek kept that in the account. in case everybody wanted their money back. So they self-financed it. And so that money stayed there. And then it did well. And they created an entire lore around this. There's like a comic book type of video that kind of explains what they're doing. They've done a lot of utility where you can invest. If you hold one of these bulls, you can invest in a lot of different things that you wouldn't have access to if you're a qualified investor, like SpaceX and OpenSea and different things like that. They've created this great community around it. Uh, and it's, it's done very well, uh, I mean, I got in at the beginning, uh, and I wasn't gonna do it, you know. 00:11:49 In January, I was having this meal and I was like, 'This doesn't make sense.' And then around March, some of my partners and and one of my other Amazon businesses said, 'Hey, we're going to this NFT conference. It happens to be in Austin in June. You should go, uh, you know, because I think there's an opportunity here tying e-commerce to NFTs.' And I was like, 'All right, I'll take a look.' And I started looking into it and I started talking to Manny a little bit more. I was like, 'You know what? There actually may be something here.' So I got involved in their project, one, because I trusted them and I know their history. And two is just to reverse engineer what they're doing and just learn. 00:12:21 And I ended up going to spending June of 2022, going to a bunch of conferences, learning as much as I can about this space. And like you said, we're doing something in the Amazon space with it. We can talk about in a minute, tying it together. But back on the Bulls and Apes. So they've launched this. It's done well. They're about to, in just a couple weeks, February 7th, they're releasing the second part of this, the Apes, which are synergistic with the Bulls. And there's a lot of gamification to it. But the way they're doing it is brilliant. And the way they're reaching out to other projects to tokenize these other projects and bring people in, it's brilliant. And so I think this thing could go to the moon. 00:13:01 But overall, the project in a market that right now where everything is crashing and it's just nothing but negative news out there, my investment in them is up 5x. And I believe when these apes come out, that's going to go up dramatically. And there's a lot of people late to the game, so they're having to pay a premium price to get in if they want to get in. But if you're out there listening, you may take a look at what they're about to do. You're a little bit late, but you can still get involved. It's a really good project. Yeah, so, like, for me, the reasons to do something like this, and it's not for everybody, but for me, the reasons why I do it is, like, twofold. 00:13:39 One thing is kind of like what we were talking about earlier about the, you know, having hobbies and mental health. Like, there's a lot of gamification going on and strategy, you know, like trying to collect those special traits and then trying to, you know, increase your money. Like, I bought one. People thought I was crazy a few months ago. I paid like about $2,500 for one that I was like kind of speculating on. And sure enough, I just sold it for about like $7,000, $8,000 a couple of weeks ago. And so like it's like fun. No, it wasn't alpha. It was the gold cowboy hat. There was only two of it in the whole collection. And so I was like, 'Hey, somebody put it up for sale. 00:14:15 I'm going to grab this.' And I know it's going to go up in price. And sure enough, it did. So since there's only two out of 10,000, super rare, if you wanted the gold cowboy hat, you had to get it from me. So I did that. And then just general investing. I used to invest a lot in baseball cards. I know you've done that in the past. It's a great investment, in my opinion, if you know what you're doing. And so that was the reason why I got into it. So guys, if you want more information on that, just go to bullsandapesproject. com. I don't have any affiliate link or anything. I'm not trying to make any money here. 00:14:45 I don't get anything if you do it or not, but I just think it's a really fun program to help you know about NFTs, and they actually have a course, kind of like a freedom ticket for NFTs. Yeah, it's a Freedom Ticket course, like NFTs 101. If you don't understand what they are, it's really good. All right, and I apologize to those listening on the podcast. I'm a little bit out of breath because I'm on this treadmill now, but hey, I was getting kind of shamed by Kevin's. Fitness uh routine there so I'm all inspired but anyways speaking of NFTs now let's talk about or let me just give you one of my ideas. You know, I know i know you're you're going to talk about you know what, what your project is with Amazon but even something a little bit less like I love what you're you're going to talk about, I think that's like a home run but like something that has maybe a less easier barrier of entry. 00:15:30 Like, what about me as an Amazon seller or somebody who can manufacture things? What if I went to an NFT project or community? Because like you said, Manny and Guy raised how many million dollars because of what they sold. And then there's a creator fee, I believe, they get whenever something changes hands. So what if you went to one of these projects and said, hey, let's make a product where the community decides on like a five different products like like say you did your product research using helium 10 black box or however you have five different opportunity product opportunities and then you go to them say hey put this to your audience and say which one they want they want to go forward with and then you know the creator funds it but then 00:16:29 You run it on your Amazon account or whatever, but the deal is now you share all of the profits with that community and they somehow trickle it down to their community, Some of the profits or perhaps they get free products or something like that. But to me, without having to create my own project, which is what you're going to talk about, do you think there might be NFT project owners who would be down to do something like that? Yeah, there could be. The problem is in the execution. A lot of these, that's the problem. If you went to Bulls and Apes and were able to work a deal with them, they could execute on it because they got 40 employees behind this project. They could execute on this, but a lot of these people can't. 00:17:13 It's 16, 18, 20-year-old kids with no business experience. There's some out there that are solid, but it's not a lot. I know that Isabella Hamilton is trying to do something similar to that to help. Pick people launch; I think it could be a little bit difficult, that is like you said, there is a barrier to entry to this. You got to know a lot about Amazon and e-commerce. You got to know a lot about NFTs to tie these things together so it's not something for a novice to necessarily get into but I think the opportunity is immense, uh, with it. And that's that's what we're doing with one of our companies. We've had a company that's done sustainable products. 00:17:50 You know, we take a plastic out of the ocean and we recycle that and make it into dog life jackets or into dog poop bags or into different products. And it's done okay. It hasn't gone bonkers. But about a year ago, we said, you know, this is, we're barking up the wrong tree here. You know, when search find buy went away and like it's getting more and more competitive. But there's a lot of really great products that you could make out of sustainable materials. But to try to rank them on Amazon, it's next to impossible against someone that's got 10,000 reviews or has been selling for years. Even though your product may be superior and may have a good cause, and so how can we work like how can we do this you know? 00:18:28 And the old way was go build an email list or start a Facebook group around something, but that doesn't mean that they're going to buy anything; that just means they might be interested. Sometimes that can work, but a lot of times that just fails and it's becoming more difficult. So we said, what if we like you said the the mentality of people that are in NFTs and it's a subset of people-it's the collector mentality: they're passionate about something and and they collect things? And so what if we could merit and I have a background in selling collectible stuff? So what if we married these two together, and so what if we use the NFTs to build a community? 00:19:01 of people who are in into sustainability and we're not building an nft that you hope that you buy it for a few hundred bucks and sell it for ten thousand dollars a year from now like we were talking about with bulls and apes that's not the purpose of it the purpose of the nft is to have something and we're doing dynamic just like bulls and apes is doing with the apes where you can actually customize your your your pfp you know by changing the hat or changing the accessories and stuff we're doing something similar to that um but what we're doing is you buy the nft and the nft is almost like a membership card and that membership Card then says one of us; you have a badge of honor that hey, I'm I care about sustainability, that you can display on all your social media and it's like a like an official badge. 00:19:40 And two, is that you we will create sustainable products and we will exactly what you just said: we will come to this audience. And hopefully, we have 5,000 to 10,000 people that have bought these NFTs in the beginning. And we say, look, we're thinking about doing a baby stroller. We're thinking about doing dog poop bags. We're thinking about doing whatever.' We'll do the data to make sure it's valid and it's something that could actually work on Amazon and Walmart using Helium 10. And then we'll go to them and say, 'Which one of these do you want to do?' And we'll let them have some say in the design and input of it so they feel like they're a part of it. 00:20:10 It'll almost be like a PickFu type of a deal with that little vote on it. And then we will create the product. And then we'll launch it on Amazon. And when we launch it on Amazon, we will tell our community they're basically our initial buyers to get it ranked. We'll say, 'Look, you go buy the product.' And as a result of you buying the product, maybe they'll get a small discount, you know, something like that. But they're going to earn like reward points almost for buying it. And there's going to be an NFC, not NFT, but NFC, near field communication code on every package. And they can scan that with their phone. And that will airdrop them another NFT that has a value, kind of like Bulls and Apes is doing with the tokenomics and the teens and stuff like that, that has some sort of value that they get totally for free just for buying the product. 00:20:52 And then we hope because they were involved in the design of it and choosing it, several thousand of these people will go buy it. It'll launch it straight to the top of Amazon. And then other people will see it on Amazon, that have no idea about the NFT side of it. And there'll be an insert in there, and we'll capture a new audience, you know, some people uh will will join the community as a result of this, and then for every there's some specific rules you have to be careful here uh to to not make this a security around the sec but but they they will they will share, and every item that's sold will go back to community, almost like a dow, and they'll actually be able to so a percentage of every item sold on Amazon or Walmart or wherever, of the products that they help design and launch, will go into this fund. 00:21:36 And that fund can be voted on by the community what they want to use that money for. They can go and do a beach cleanup in Long Beach, for example, or they can put some whales in a village in Africa or do some other charitable events. And everything is tracked on the blockchain. So all of our products, we're using NFTs besides just the JPEGs. The technology, the blockchain technology behind it is what's amazing. So everything is fully transparent. You know, a lot of these companies will come out and they'll say, 'we donate', you know, was it Bombas or something said, 'we give a pair of socks away for every sock pair we sell.' How do you know they actually do that? 00:22:12 Yeah, you're trusting them that they do that, but how do you know when it's on the blockchain when it's tied to an NFT? You know, anybody can look it up-you can see everything. We're going to tie NFTs to the goods. How do you know that we're actually using recycled ocean plastic well? When there's a company in Spain that will tie an NFT to the original man when it comes out of the ocean and they tie an NFT to the invoice, all along the supply chain, so you can see this came out of a the ocean-out of a New York or Spain. It went to this factory, went to this factory. It got melted down here. You can follow the whole chain. So it's full transparency. So we're going to be doing some of that as well. 00:22:49 And then we're going to go to other companies that had, there's a lot of companies that have sustainable products. One of the other co-founders of the company is on a board, on a VC board that sees a lot of sustainable stuff. And he's going to come and he's going to provide a lot of deals that he sees are the companies that are almost like they want to do a Kickstarter. So they don't know anything about Amazon or e-commerce or Walmart, but they have a great idea for a product that's sustainable. We'll be their launchpad, basically. We'll say they can come to us. We'll partner with them. So we don't have to develop ourselves and finance ourselves every single product. So that way, we can expand our reach and our product variety much, much faster. 00:23:25 And we'll become like the Sharper Image or something of sustainable products. And so, that's what we're doing. And we're in the process of building that out. One of the other partners is has connections with Animoto, which is a huge company in the space. And they're coming out with something called a Green Token, just like the ERC-20 token that Bulls and Apes has with the tokenomics. They're coming out with something called a green token, which is all around sustainability. So, we were going to build this ourselves, but it's going to cost into the millions of dollars to actually do this. And, but they're doing it. So, we're kind of waiting for them to launch that this summer. 00:24:02 And then we'll launch our stuff because that way we can tie into their deal and we can do exactly what Manny and Guillermo are doing with tokenomics and bringing all these other communities into the fold. And so it's, it's a project that I think is going to do very, very well, but there's a lot of moving parts and it's not necessarily for, for the, for the newest people out there because there's so much involved. But I think it's going to give us a major competitive advantage and really set us apart. And we'll be able to launch almost anything on any platform. Awesome. And it's not something that's just like a one-time thing. All right, this is a one-time project and now we're done. 00:24:36 You can just keep, you know, in perpetuity almost, you know, keep launching products and utilize the community to help with that. We have a lot of gamification in it as well. There's a whole gamification side to it. And so there's, yeah, I mean, someone may sell this NFT. Uh, you know they may make a profit on it, but that's not that's not our ultimate goal. Uh, like most NFT projects, it's more of the NFT is almost like a membership card, that's what Budweiser and Starbucks and some of these others are doing. It's almost like it's a reward, uh, but it's all on the blockchain, it's all fully transparent, easy to reward people, uh, instantly, uh, on this just like you know, like I said, you know if you buy the product, you scan the NCS, it ties to your wallet, uh, and it automatically airdrops you, you know something else that you that's a value to an NFT person into into their wallet and they collect enough of these they can redeem them for products. 00:25:28 They can, there's just a whole lot of cool stuff if you get dive into NFTs. NFT that the technology behind it is going to be the future in a lot of industries, it's going to be more more omnipresent right now it's people think of as jpegs and that's that's the beginning but The technology behind it is going to revolutionize real estate, going to revolutionize a lot of industries. It's a little bit complicated right now. It's kind of like credit cards. I don't know if you remember 20 years ago, if you're going to accept credit cards, you couldn't just do it on a website. You had to actually call an 800 number, give your credit card over the phone, or you had to mail it in. People had to write out one of those charge slips. 00:26:08 Remember, there's those machines where you take the credit card. You know, and then you would take that slip and you would deposit just like you would a check to the bank, and then like three to five days later you would get credit in your bank account as a merchant. Now, none of that exists; you know it's just instant. You know now you just tap your phone on a freaking thing, and it's done. That's what the NFT technology right now is like a little credit card old-school credit card machine, call the 800 number to get an approval. It will get to where it's like you don't even think about it, and you might not even be called NFTs; you know, or people that are dealing with it will be called something else. 00:26:45 But the NFT technology is what will be powering it, and the average consumer will never know that. Yeah, that's that's where it's going, and so we want to be we want to utilize that in commerce, uh, with e-commerce, and um, we think it's you know we're raising some additional cap money for it right now. We've already got some stuff going really well, but we'll probably be launching in the fourth quarter of this year with that whole project. That's our target. Now, switching gears, the last time you were on this podcast, if I'm not mistaken, it was kind of like to announce, or the last time we had you on here for a full episode was to announce that you were taking over the AMPM podcast, just kind of full circle. 00:27:22 You were first a guest on that podcast way back before anybody even knew. uh who you were uh how you know this is the first podcast you've ever hosted how's that been it's almost you know coming up on uh uh it's gonna be a year you know soon like how's it been hosting a podcast yeah i took that over in june and uh but it's it's been great yeah that podcast you know manny coach started the am pm podcast back before there was a helium 10 he was documenting uh his journey knowing manny he probably started on purpose knowing he'd have a helium 10 but he started just to document his journey as a seller in uh late 2015 and i listen stumbled on that podcast back then and listened to it and thought it was great. 00:27:58 And he had a Facebook group that I ended up posting in a few times. And he liked what I said. I think the same thing kind of happened with you and invited me on the podcast. And I said, no, no, I don't want to go on. I'm just a seller. I'm trying to launch five brands here. And he's like, no, just come on. So I went on. And you know me, if people that know me, I just kind of say it like it is, unfiltered sometimes. Gets me in trouble every once in a while, but I say it unfiltered. And that just resonated. And from there, other podcasts and events asked me to come on speak. And just kind of, that's what started this whole process of me speaking and doing things outside of selling. 00:28:35 I mean, I still sell, but outside of the selling. And that was, it was kind of surreal to actually take that over. It came full circle. And then I interviewed Manny as the first guest. You know, we talked about that a little bit back in June. And it's been great. I love doing it. I try to take a different approach to it. And the reaction so far seems to be good. I know the numbers are up and are looking good. And I think the audience likes it. Any tips that they've, you know, recent guests have given out that like some of my favorite tips, like stuff that maybe like you hadn't even heard of before. Can anything stick out in my mind in the last couple months? 00:29:12 Yeah, one of the big things right now that you're going to hear a lot of people talking about, if you haven't already, is AI and e-commerce. And Anthony Lee was just on a recent episode. 324. I see that right here. 324 a few weeks ago. And that episode has done very well. And I've been playing with ChatGPT and some stuff. It told me some things on there that I had no idea about that you could do with it and how this is going to really impact e-commerce. I do it because I get to talk to people and I get to learn as well. It's not just me grilling somebody. Like your episode, you were on back at the first of the year. 00:29:51 That episode, even the guy that edits all these for us, Mel, he was like, man, that was a really good episode. I learned a lot about Bradley, had no idea about. And that was really, really cool. And he's like, I don't even want to really cut this episode down. It went like, you know, we're supposed to have these like 40, 45 minutes. And it went like an hour. And he's like, I don't know what to cut because it's all so interesting. So that's, yeah, so it's always great to always learn something on every episode. Cool. And another kind of format that for years you've been kind of having guests on, where you invite guests on, is our Elite Monthly Trainings, where this is for our Helium 10 Elite members. 00:30:28 We used to call this the Illuminati program, where you bring some experts who will come on and actually talk about stuff that you probably don't hear on podcasts and such. In the last six months or so, any tips from there that somebody has mentioned that really stuck out to you? There's so many. To be honest, the monthly trainings, we bring two to three guests on. They do a 45-minute presentation, and then I do seven ninja hacks at the end of that. And so it's about a three-hour or so training, and it's everything from sourcing to PPC to compliance. I try to cover a wide gamut of topics. This month on the Helium 10 Elite, we have someone presenting on AI. Actually, it's in just a couple days; on the 24th is the session. 00:31:19 They're going to be showing and demonstrating how you can use AI with Amazon listings to really kick it into gear. Then the one that's probably my favorite aspect of it and probably where the best tips actually come out is in the monthly live sessions that we do. So every Friday, a team member from Helium 10 jumps on a Zoom call and a bunch of the Helium 10 elite members get on there and have a little mastermind and talk. And then once a month, I do one where I come on and lead it. We go for two or three hours and we just talk about whatever's on people's minds and some of the best stuff actually comes out of those in my opinion, you know. 00:31:58 There's there's people sharing different ideas and different demonstrating different things and so um I think that's the best value right there and then the next one would be you know the the uh the trainings that we do and then the after that you get special tools and special advanced access to Helium 10 tools before they're released to the public and even some special tools that only Helium 10 elite members get and you get to go to the in-person events. There's one coming up, uh, right before Prosper. You get to go to those at no extra charge if you're a Helium 10 elite member and live in-person events. Um, so there's a lot of good benefits to it. And it's, um, it's, it's a good program. 00:32:35 And it's like you said, it started in 2017, February of 2017, Manny and Guillermo came to me and said, 'Hey, we want to do this little mastermind.' There were some other people doing something similar at the time, and we're going to charge, you know, like 400 bucks a month for it. You want to be part of it. Um, and I was like, um sure I'll give it a shot, you know you're paying me a little bit of money right? I said yeah, yeah, we'll take care of you, so uh we started that and then it became Helium 10 Elite and now it's, uh, you know the high-level membership uh for for Helium 10 and it's it's great, it's uh it's a it's a good uh program and you know we get a bunch of people that come on live and there's a lot of people like I don't have three hours I'm busy uh you know and they'll watch it on the replay and uh and 00:33:15 Some of them cherry pick what they watch, and I don't need to know anything about PPC, but this guy talking about sourcing, I really need to know what he's talking about. So it's a great program. So I recommend it not for new sellers. If a new seller, it's a lot of money to spend if you're brand new and have a limited budget. But if you're doing more than $25,000 a month, you should be in it, absolutely. And the bigger you are, the more value you're going to get from it. Yeah, so speaking of you mentioned elite exclusive tools, one of the recent ones we did a few months ago was the ability to use kind of like Cerebro in historical context. Have you used that feature yet in your own Helium 10 account? 00:33:56 I have not personally played with that yet, but I've been doing that with brand analytics. We've been downloading the brand analytics stuff. And for the last, we have like three, go back about three years on it. And I do that, but I need to go in and play with that. I've heard good things about it. It still has the brand analytics in there now, but now you have an expanded look at where people are doing sponsored ads and things like that. So guys, if you're interested in getting personalized once-a-month training with Kevin that's in these roundtables that he does and getting all the training that everybody gets in the Elite program, you can join the wait list at h10. me/ elite h10. 00:34:39 Me forward slash elite uh how about just some general uh Kevin King hacks uh for us that maybe you know we did that webinar last year where you had 50 or 51 of your top ones but do you have anything uh new that you've come up with uh since then that you can share with our audience yeah I've got a few things but uh you gotta that's that's for the Helium 10 Elite members you know you gotta you gotta get the good ones you gotta come into Helium 10 yes and every month I've got seven good ones and like this month uh I've got seven more really good ones. Occasionally, we'll share those on a webinar or I present somewhere. I might share a few. But you got to be careful on that. 00:35:18 Because if everybody knows all these cool things, then everybody's going to know everything. You want to work for a select group. That's why some of the stuff you'll only hear or most of the stuff you'll only hear in Elite. But do you have anything that's not an Elite exclusive thing that you can – help people out with that you think that you know in talking with sellers and stuff you notice that a lot of them are not utilizing a certain strategy well i think the one that that's hot right now is is chat gpt so one of the cool things that you can do with like chat gpt is you can actually go to helium 10 pull up the you know pull up your competition uh pull up the x-ray tool download the four and five star reviews get all the the the top phrases in there you know it'll show you you know this phrase is was said this many times 00:36:05 Take that over to chat GPT and ask it to write a listing using all those phrases. You can also have it. You can also download like all the negative reviews and you could upload all those reviews, just copy and paste them into ChatGPT. And you can say, 'you can tell ChatGPT in plain English, please analyze these reviews. Tell me what the top five reasons are that people don't like this product. And then write a description that turns these negatives into positives.' do it with a little bit of humor and it needs to be 300 characters or less and it will do it and it's amazing what it will spit out so i think 00:36:43 that is one thing that every amazon seller needs to start playing with especially if you're not a native speaker and even if you are a native english speaker uh it can give you a lot of inspiration a lot of ideas um you can get product ideas from it you can go in and you can and you set you can type in a bunch of keywords you take take a bunch of keywords uh like for your your top five skews, let's say, paste it in there and say, give me some ideas or other products that you would recommend that people who like these things would like, and it'll brainstorm for you. And it's almost like Anthony said in the podcast, if you haven't listened to the AM PM podcast from a couple of weeks ago, it's like having the smartest human that you could talk to. 00:37:26 It's like being in a room with the smartest person you could talk to, who will spit back stuff at you. It's an amazing technology, I think it's going to revolutionize a lot of Amazon sellers' businesses uh if once they they know how to use it-that would be the tip. You need to go play with this; um, if you haven't, and it costs no money too, right? Like, obviously, if you're already using Helium 10, then the other side of it doesn't cost money either, right? No, it's costing the company that's hosting it-yeah, it's costing them a few cents per query. But they're doing it to fine-tune it, fine-tune it. Now, it basically knows everything through 2021. So it doesn't know, you know, if you ask it something about the Ukraine-Russia war of 2022; it's not going to know much about it. 00:38:11 The database right now is through 2021. And that's on purpose because, you know, they're testing everything. But this is going to change the way you search. One of the examples I gave in the podcast when Anthony and I were talking is-I think search on Amazon is going to change. I think right now, for example, if you're going to the beach and you're taking your family to the beach, you have to go into Amazon to buy the things you need. Like, okay, type in 'beach towel'. Look at the results. Type in beach umbrella. Look at the results. Type in picnic cooler. Whatever the different things you think you might need. And you've got to do individual searches on each one of those and choose them. 00:38:53 I think Amazon's probably going to use some of this AI where you can literally just type these words. Beach trip, family of three, kids 6, 10, and 12, Cancun. And it will come back and it will spit out everything that's applicable to those age groups to getting on an airplane because you're going to Cancun. It's nothing that's going to be too complicated. And spit out a search result that shows you towels and coolers and everything that you need. That's coming, and it's going to change the way you build listings. This is not tomorrow. It's not going to happen tomorrow, but it's coming. You need to get on the front of it. I think there's some really cool stuff coming with this AI. We're getting closer and closer to that Cyberdyne world of Terminator movies. 00:39:46 It's kind of crazy where technology has come. Kevin, thanks for sharing this, but there's one last thing I definitely want to call out. One of my favorite events of the year. um is the billion dollar seller summit and you have two a year one virtual one uh in person so what's the schedule like for 2023 for billion dollar seller summit yeah i appreciate that yeah the billion dollar seller summit's an event that i do like you said twice a year once virtual which is coming up february 21st to 23rd so you can do it from anywhere in the world it's cheaper than than coming to the in-person one the in-person one is in june in in puerto rico The in-person one costs a little bit more, but it's a heck of a lot of fun. 00:40:24 The way we do it is not just come listen to a bunch of presentations and go to a cocktail party, a welcome cocktail party like a lot of events. We have a lot of networking built in. We have a lot of gamemanship and competitions built in. The last one, I've got pictures of you riding a little scooter around Austin looking for clues on this scavenger hunt thing where everybody was in groups of four, and they were competing for prizes. and i had to go all over and do this cool stuff and i think a lot of people at the beginning were like i don't know about this but the end of it they're like 00:40:54 that was freaking amazing i got to network with three other people that i never would have networked got close to them so we do a lot of stuff like that we got some cool stuff that we're doing in puerto rico where you're gonna it's almost like survivor games you know the tv show survivor and stuff that we're doing and so yeah if you want to if you go to billiondollarsellersummit . com uh you can uh actually the virtual one is coming up it's uh $1 ,497. So it's not cheap, but this is content. I hand select the speakers and they, they come on and they speak about things that you're not going to hear on podcast that you're not going to hear anywhere else. 00:41:26 They, they bring their a game because I put a cash prize on speakers. And so the audience votes who they think is the best speaker and that speaker gets five grand. And so no, and I published the list and nobody wants to be embarrassed and be on the bottom of the list. So they're all bringing their A game. So hopefully you can join us for that. And, or. And/ or come in June to Puerto Rico for the in-person one, which is going to be a blast. Awesome. All right. So, guys, BillionDollarSellerSummit. com if you want to do that. And like I said, get on the wait list for Elite, h10. me/ forward slash Elite. Kevin, thank you so much for joining us. And I'll be seeing you in person, I'm sure, soon.