SSP #354 - The Latest from Kevin King

SSP #354 - The Latest from Kevin King 00:00:00 Today, we've got the king back on the podcast, Kevin King, to talk about how NFTs can help Amazon product launches, some new Amazon listing hacks, and how he's the new host of the podcast that introduced him to the Amazon world. How cool is that? Pretty cool, I think. 00:00:23 Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted, and unrehearsed organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And we've got back with us somebody who now has like a new title. Like, first of all, what was that funny word that you came up with with one of our elite workshops as your title? Some quintuplet entrepreneur or some weird word. What was it? Quaternarian or centenarian. Quaternarian. I don't know what it was. Yeah. And then, you know, Amazon seller, entrepreneur. I mean, expert. You know, I mean, you have so many titles here, Nate. And now your newest title is host of the AM-PM podcast. 00:01:11 That's right. Yeah. We just launched the first episode of the new version of the AM-PM podcast with me hosting. And it's so great. We're going to talk about that in just a little bit. But before we get there, I want to kind of switch gears. What I've been doing, there's been a couple of people that we've had on this show recently. In kind of shorter episodes, like we're not going to have this one be as long as we normally do. That's why, do you notice I'm moving around a lot? I actually use the stand-up part of my desk. Usually when Kevin King comes on the podcast, I'm like, all right, I got to get comfortable here. I'm going to be here for a couple hours. 00:01:48 So I put the desk down and get all comfortable in my chair. But I got the stand-up going here because I know we're going to be in and out a little bit faster. But anyways, I've been having some people on the podcast lately to talk about sell and scale, the ones who are speaking there. And just giving away like, you know, not giving away exactly every single thing that they're going to talk about in their presentation. But you're going to be talking about something very unique that I actually have not seen given on stage before at an event. And so, you know, is there a little bit that you can kind of like, you know, give us a little carrot here, a dangle of carrot here for us to let us know why you think it's important what you're going to be talking about at a sell and scale summit. 00:02:30 Yeah, sure. There's actually a few speakers that are going to be kind of talking about this subject. You know, one of the headline speakers or keynote speakers is Gary Vanderchuck, you know, and he's probably the number one influencer in the NFT space. You know, Isabella Hamilton is going to be speaking and she's, you know, formerly of Rinkbell. She still has Rinkbell, but she's going to be speaking about how you can use some of this new technology to help you with products. But I'm going to be taking it full circle because I'm actually doing it right now with Amazon. Amazon has become a lot more sophisticated in the last year or so. The days of just finding something on Alibaba, sticking your logo on it and putting it up on Amazon are pretty much over. 00:03:11 It still happens from time to time, but it's a much more sophisticated place right now. You've got to really build a brand and really build an audience. To build audiences, people have been, there's all the different hacks you hear, like you have your own customer list or you go and build a Facebook group. Or you do many chats or there's there's all these different ways or you borrow somebody else's audience but one of the best ways in my opinion to actually build an audience is using NFTs and a lot of people are like what the heck is an NFT I don't understand that's some crypto thing I thought crypto was dead I thought NFTs are just little JPEG pictures that you know you could just right-click and save them why is I just don't get it and I didn't for the longest time either you know I kept hearing things about it but what we're doing is I have a company that we actually launched two years ago uh to sell on Amazon. 00:03:56 And the company, what we do is we do products made, they're sustainable products. So products made out of recycled waste. So we have like dog life jackets that we take bottles out of the ocean and we melt those down. We have a process, you know, companies that do this for us and we melt those down into threads. And so 80% of this dog life jacket is made of sustainable materials, recycled, you know, materials that are coming out of rivers and so forth. And we have a license with Body Glove to do that for them. And we have several other products. To launch those products is difficult. They're very highly competitive niches. And so, you know, the days of search, find, buy are kind of numbered. I mean, there's still some people doing it out there. 00:04:33 But for the most part, you just you got to be careful and you can run PPC ads. But on competitive niches, if you don't have a list, if you don't have your own list, it can take a while. It can be difficult to crack that. So we're using NFTs and Web3 to tie it to Web2. So we're building communities around NFTs. That will drive launches to Amazon, to help launch products on Amazon. People on Amazon, that will get it to page one. There's people that know nothing about NFTs that will buy the product, there'll be an insert inside the product that will say, 'Hey, join our NFT club.' And people are like, 'What the heck is this?' Let me go check it out. And they'll see what we're doing. 00:05:09 And it's going to create this whole flywheel effect. And by owning the NFTs, there's a gamification part, similar to what Manny is doing with his project. And there's also uh rewards part so, if as an NFT holder you share in the profits of all the sales that happen on Amazon or Walmart or wherever there's a there's a reward system there, uh you know that by holding this NFT you're gonna you're gonna gain from plus it's fully transparent. A lot of companies say yeah we donate 10% of our profits to, you know, save the whales or plant trees in Africa or something; how do you know they actually do that with a blockchain with NFTs? You have a literal proof of it. 00:05:47 And so, people are going to be able to use this to show that they're really environmentally conscious, to be able to say, hey, I'm proud that I cleaned up the earth, I bought these products that are doing that, and you're going to be able to earn rewards and points and your avatar and your PFP and all kinds of stuff. So, we're tying them all together. And we think it's going to be a huge success and I think it's part of the future of selling or launching communities or selling; and a lot of people don't understand it. And so at scale and sale, I'm going to be doing a presentation all about this, and like a real case study, not some general theory, not some, you know, if you do this, it's like, this is what we're doing. 00:06:26 This is how it works. This is what you need to look for. This is how to do it. And I'm going to be showing that. And I'm super excited. I think it's going to blow some people's minds and get them thinking about a whole different way to tie Web3 to Web2 to selling physical products. And then these communities are going to dictate, some of what we sell. They're going to come in and say, hey, as a community, we want a baby stroller made out of a recycled waste. We'll use Helium 10 and all the other tools to actually see if that makes sense. Then we'll go back and say, 'we'll do it.' Instantly, we have an audience that will go and buy this product and launch it immediately to Amazon. 00:07:02 It creates this whole flywheel. We're super excited about it. That's what I'm going to be sharing at Sailing Scale. Awesome. Well, say no more. You know, we don't want to spoil the whole thing, but, you know, I just learned some stuff right there because you mentioned some stuff that I have not heard you say. So that's very, very interesting to me. You know, we're going to talk about how a little bit about your first episode on AM PM and how Manny's actually talking a little bit from a different angle on those NFTs. And that's interesting as well. But before we get into that, you know, I wanted to talk about, you know, we had last week the bigger, better launch. And we do that once a month. 00:07:38 And we launched, you know, different new tools and things. And one of the ones that got a lot of people excited, it actually happens to be something that's only available to Helium 10 Elite members. And that's the estimated keyword sale. So now I know you've been playing around with that a little bit yourself. You know, you and I have been going back and forth when you're using that Helium 10 elite analytics tool. But just in general, why is it important to have an idea, an estimation of sales generated by the keyword? You know, why, you know, it's not necessarily to say that search volume is bad, but why is this even better than just that, you know, search volume estimate, regardless of whether the search volume comes from Amazon or if it comes from Helium 10? 00:08:21 Yeah, there were some other, before Helium 10 launched this for elite members, there was some other, another tool out there that kind of had this, but you guys have just knocked it out of the park. And this is probably the most valuable information, in my opinion, better than search volume, better than SFR, better than any of that stuff, because it tells you the true data, the true numbers. Because you can look at, a lot of people are like, oh, I need to go after the big search terms. Or people say, I need to. Uh, only look for cute, you know I'm in black box. Only look for 300 or more searches per month, or uh, they want to go after stuff with 20, 000 searches or 50, 000 searches. 00:08:55 But a lot of times that's not where the money is; the money is actually in knowing exactly where the conversions are because it took something with 20, 000 searches a month might have a five percent conversion rate, so maybe that generates you know five percent of twenty thousand-what's that? Uh, doing a quick calculation in my head, a thousand um, and so that has a thousand sales per month off of that keyword. But another keyword that may have 3,000 searches per month, let's say, has a 40% conversion rate because it's just a better keyword, longer tail keyword. So that's 1,200 sellers per month. So that 3,000 keyword is much more valuable than the 1,200-I mean, sorry, the 20,000. 00:09:31 And so if I talk, it's probably going to be easier, most likely be easier to rank; it'd be easier to do things. So, if you know that, and especially on the lower end, there's some of the keywords that may have 200 searches a month that a lot of people are just cutting off because they have this minimum that some. Some guru said somewhere on a YouTube video and those are getting like 50 conversion rates, you know, and those are like low-lying fruit-you put a handful of those together, you can crush it. So I like to take that data from Helium 10 Elite and I do percentages on it, and I'll take a look at what is the the conversion percentage, the buys to not-not the clicks, you know, it's SFR will give you clicks or it'll give you a conversion share, but this is like buys to searches and if I can find something that's over 10 percent, 00:10:11 that tells me this is a very valuable keyword that I need to take a hard look at. And if I can rank on that keyword or if there's a handful, you know, if I-if my product has five or 10 of those and I can write good on those, I'm going to knock it out of the park. So that's why it's super, super valuable information. Yeah. So, guys, you know, this is exclusively available to Helium 10 Elite members. And, you know, Kevin King is a big one. Uh, you know a trainer in that program uh, every month he's doing uh, monthly workshops uh, anything stick out in your head is there something that you have 00:10:39 brought out or one of your guests in the last two three months that uh, in one of your monthly workshops where where everybody was like oh my goodness I I'm putting that one to use right uh, right away oh yeah there's a bunch but one that comes to mind is you know we do the training on Helium 10 Elite every month as you know we do a training it's about a three hour training I bring on uh, two to three guests that cover all kinds of a range of topics that you don't hear on podcasts it's much more detailed it's not just the simple stuff And I always do what's called the seven ninja hacks at the end of every one of them and that's really popular. 00:11:11 And one of the ones I shared recently, about two months ago, I guess, was how to actually see the backend of every Amazon listing. And this is not some black hat thing; it's a public URL, right on Amazon. That's just public. And a lot of people didn't know about it. And it's not just the backend-you've heard of like, you know, a couple of years ago, there's this big thing: let me see what the backend search terms are for my competitors. And people were like really trying to get that. But this is the entire listing, like platinum keywords and what they put in the, you know, the weights and measurements and the hidden fields that you just don't show up; it's everything. And we shared that and people were like, holy cow, this is awesome. 00:11:52 And so people started. using this to download data on their competition to reverse engineer to see like shoot what am i missing in my listing that they're doing uh what what is amazon doing you know amazon basics or something doing that's that that's maybe they have an unfair advantage and you can see some things uh that is an unfair advantage or and so but to get this data it comes in this like uh it's just a mess so what we do every month is it's hard to read you got to kind of parse it and it it's it's difficult a little bit. So what we do in Helium 10 is we also have a roundtable every month. So every month we jump on a Zoom call with me. 00:12:31 I mean, there's some other ones that are weekly, but I do it once a month, and we get a big group of us on there, and it's just open. We just talk about whatever. It's some amazing stuff. So we talked about this last month, and several people raised their hands and said, hey, I know how to parse this. I know how to write JSONs, which is a coding thing to actually parse this data and put it into nice spreadsheets to make it easy to read and use. And so the group, actually, this is not the Facebook group. This is not anywhere else. This is only in this Zoom call. Create this and share it with each other. And so just things like that, just by being a Helium 10 elite member, give you a huge leg up. 00:13:06 And so that's just to answer your question. That's something that just was put into immediate use and the whole community came together and made it better. That's pretty cool. That's pretty cool. A couple years ago, we didn't have this networking call. I can't take credit for this. Somebody else on my team, I think, had that idea, or maybe it was your idea, Kevin. I don't remember. It was my idea. Okay, I was like, I'm not smart enough to have this idea. I don't know who it was, but I know it wasn't me. But I was like, whoever thought of this was pretty good. And then, like you said, we have other weekly meetings that you're not on. You'll drop in every now and then, but that we have with the evangelists and the elite people. 00:13:42 It's just cool. There was actually one where we actually just did talk about NFTs because somebody one of the eight-figure sellers in our group was talking a lot about it. So we have some good conversations, guys. So Helium 10 Elite gives you extra access to Helium 10. It gives you extra access to Kevin King. It gives you extra access to all this networking. So guys, if you want to sign up, it's usually closed. I would say a good 96% of the year, you want to get into Helium 10 Elite, it is closed. But right now, it is open through the end of the month. If you're listening to this way in the future, you're wondering when this was recorded. This is June 2022. So, through the end of June, you can get back in. 00:14:26 Just go to h10. me forward slash elite h10. me forward slash elite if you want to sign up and give it a try. You know, there's no obligation. There's no contract. You know, we're not going to, you know, say, 'Hey, you've got to be a Helium 10 Elite member for one year. No money back. No, it's month-to-month. And after a month, you try.' I'm pretty sure you like it, but everybody's circumstances change. Hey, inflation's getting crazy. Gas takes an elite membership just to fill up your tank of gas nowadays. But if you decide that it's not for you, just call customer support. You go right back to your platinum or diamond plan if you want, but take advantage of this. 00:15:07 You can imagine the amount of money people would pay to be able to sit on a Zoom call once a month with Kevin King and with other smart people. As well, who can make JSON. I don't even know what JSON is, let alone know how to make a JSON extract or whatever the heck that is. So we got some smart people in the Elite program. So again, H10/me forward slash Elite. Now let's switch gears and talk a little bit about the AMPM podcast. I actually was digging in the archives and I found the actual episode where you made your debut. And I'm not sure when it was recorded, but when it went on YouTube and I found this on the AM/ PM podcast, YouTube channel. 00:15:49 Uh, it was May 10th, 2016, which is now more than six years ago. Now this particular part, you, you kind of alluded to in the episode, but didn't go too much into detail. Like, was it in a, it was in a Facebook group is how you met, uh, Manny, which almost sounded like my story, which is how, how I got on the radar, uh, of Manny. But did, am I understanding the story correctly? If, of how you got on that podcast? Yeah, it was a High Rollers Facebook group. Okay, the original FBI High Rollers Facebook group. Yeah, I think he had like 5,000, 6,000, 8,000 members back then. He had just a handful of members, and yeah, I posted on there. Manny reminded me on the poke. 00:16:30 I couldn't remember exactly what I was posting, but he reminded me it had to do with Spanish keywords back six years ago. And then I think I clarified a few other people. There's some people, you know, that just parrot stuff on Facebook. They're like, oh, this is how, you know, you got to do this if you're going to do a landing page. And so everybody starts taking that as gospel. And I'd step in and say, no, no, this is BS. This is not how it works. So that's how it started. So Manny liked some of what I said. So he reached out to me on Facebook. And at that time, I had, I think, two friends on Facebook. I had nothing on the Facebook. 00:17:05 You know now I have, I think I'm Max, I have five, I have to go and delete dead people, you know. I have to go and look sometimes allow other people that friend me if I want them in, I have to go and like scroll through and find people who there's profile pictures missing and delete dead people, uh, so. But back then, I had, you know it's a picture of a dog is, you know, you didn't know what I look like, so he reached out and said hey, what I think it was April of 2016 is when we recorded it, so would you come on? It's like, I know I'm not interested, man, I'm just a seller, I'm launching five brands right now, I'm not interested. He's like, just come on, dude, just come on. 00:17:34 So I agreed, and it was, like, I think on a Saturday that we recorded. I was in my garage because I had a shipping station in my garage. I was out there, like, packing boxes, and it was kind of echoey, and I had, like, the worst, like, $3 headset or something, you know, and it sounds like you're in a tin can. It was just horrible audio. But we recorded it. He put it out, and it resonated. And so, you know, it got a lot. I think to this day it's still one of the most downloaded episodes. And we just talked. I just said it like it is because so many people, and still today, but especially back then, people come on they just talk fluff; they don't talk specifics or they do, they talk in generalities or whatever. 00:18:10 And we just laid it out me and Manny, and it just hit. Then other people heard it, other podcasters heard it, and they said, 'Hey, would you come on our podcast? People that were doing events – so, would you come and speak at my event?' And that just kind of evolved. And then Manny, I, and Guillermo started doing some stuff together where uh with the Helium 10 Elite back then, it was called Illuminati. They asked me to come in and kind of help organize and run that. And so that's kind of how things evolved. Cool, cool. Now, you know, for a while when Tim Jordan was running the AMPM podcast, we kind of like – you know, at the beginning of it, we're like – you know what? 00:18:45 Let's keep the Serious Sellers podcast, you know, more kind of like Amazon and Walmart-related. And let's have the AMPM podcast have like a completely different angle, you know, maybe not even the same guest. It's just general e-commerce and off Amazon, off Walmart things and mindset and motivation, all of which are important. And then when it was the first idea to have you come on to be the new host of the AM PM podcast, which I believe that the first one to think of that was Boyan. You guys see a trend here? Like all the best ideas somehow are not mine. I, I, I'm no, I'm not gonna, I'm not gonna try to, I'm gonna tell it like it is, you know, no, no BS other than my initials here. 00:19:25 But anyways, yeah, like the boy on, uh, you know, had that idea. I was like, at first my initial reaction was like, wait a minute, you know, you know, I don't think Kevin's going to want to come and talk about the same thing that, that, that Tim has, you know, Kevin's kind of diehard in, in, in e-commerce and, or Amazon especially. But then, you know, boy, and actually shared like, kind of like analogy with me. And I was like, that totally makes sense. You know, You've got the late show, and then you've got the late, late show. It's the same network. They're interviewing a lot of the same people, but they bring a completely different vibe, and it's a different interview because they're talking about different subjects, and they have different personalities and things like that. 00:20:02 So we're like, hey, if Kevin wants to talk about Amazon and Walmart, sure, why not? It's not going to sound like a carbon copy version of the Serious Sellers podcast because Kevin and me are completely different personalities and different people. So what is like? The vibe that you're going for. Like what can people expect now that I let them know, hey, this is not just some like serious sellers podcast, you know, identical flow here. What can people expect who subscribe to your new podcast? Yeah, that was one of my concerns too, that when Boyan asked me, I was like, how does Bradley feel about this? He's like, no, he's fine. So I actually reached out to you. I said, dude, you know, we had a little, we had Chuck before I accepted. 00:20:38 I said, how do you feel about this? You know, because it's in a way, if I'm starting to talk about Amazon, it's competition, you know, Letterman. Used to be at 12:30 at night, and he eventually took over the Leno spot at 11:30. So I'm gunning for you, Bradley. I'm gunning for you. I've got the primo Tuesday and Saturday spot, and Kevin's coming on Thursdays, but he's gunning for that Tuesday. Prime time. That's right. But no, so I plan on, you know, one of the themes is AM, and Manny always says that you make money in the AM and the PM. One of my slogans has always been, money never sleeps. I've always said that for years, that money never sleeps. That's what we're going to be doing, is how to make money that never sleeps. 00:21:22 We're going to be focusing primarily on Amazon. We'll cover some other e-commerce like Walmart and some other stuff, but actionable stuff, the guests that come on are going to be, I'm not going to let them get away with any just general stuff. If someone says, 'Yeah, I just ran a Facebook ad and it generated, I don't know, $4,000 in business for my launch, I'm going to say, How much did you spend on that ad? What was the conversion rate? Where did it run? What was your audience? We're going to drill down. They can't answer that question. They're going to be called out on the spot. So there's going to be things like that, so actionable stuff. 00:21:57 And I want to be a proxy for the listeners because a lot of times the listeners have questions or they're thinking of things, and they're like, man, I wish they would ask this or I wish they would ask this guy this. So I'm going to hopefully be able to step into their shoes and – And ask the questions that they want to know, the questions that nobody else is asking. And I'm not going to be focusing on what's your background, what'd you eat for dinner? You know, how did you get into e-commerce? Who cares about all that? You know, you might get, you know, 30 seconds of that because if it's relative to the story, but we're going to dive in and we're going to be like, this is what you do. 00:22:28 This is the action steps to take. This is what works. This is what doesn't work. I tried this, it failed. And so that's the angle. So yeah, we'll have some of the same guests, but like you said, we're going to, I will treat it differently. And so I'm excited about where it's going to go. Hopefully, people won't be scared to come on after a while, but it should be good. And now, you know, on this show, we end with our TST, our 30-second tips. Now, you came up with your completely own unique idea on how to close episodes. You want to give a little sneak peek on what that's about? Sure, yeah. You have that great little thing where at the end you ask somebody to give a little ninja tip or something. 00:23:07 People know me a lot for ninja tips. If I go and speak at an event and I do something that doesn't include ninja tips or hacks or whatever people want to call them, some people are like, man, that was a great talk, Kevin, but I wish you would have done some of those hacks. So I was like, you know what? Bradley's already got that covered. He's got the – I can't say it right, but you get the little thing. I'm not going to do that. I'm going to do more of – a life in general business type of hacks. So for the last 15 years, every time I read something, I see something on TV, I get some different email, different newsletters of inspiration and different things. 00:23:45 If I see a quote or a line, like a one or two sentence line that I think is just really, really good, you know, like 'Money never sleeps' or something, I will actually put that into my notes app on my iPhone. So I have just a huge list. So I just grab it and copy it and put it right in there. And I have it's like pages and pages and pages. And every once in a while, if I'm bored on a plane or something, I'll scroll through it. And I took some of these at one of the billion dollar seller summits a couple of years ago. And at the end of the talk, I did a whole talk about actionable stuff. 00:24:13 And at the end, I spent about five minutes or so doing like six or seven of these little things. And people came up to me afterwards and they were just like, 'that was freaking awesome. That was inspirational. That was awesome'. I love the hacks, but that was the best part of the whole talk. And I'm like, you know what? Let me take that and put that onto the AM/ PM. And so I'll close out each episode. So after the guest is gone, make sure it's like staying for the credits, you know, at the movie where everybody sits through the credits and there's that little extra little preview thing at the end, you know, or some extra cut scene or something. That's what you're going to see. 00:24:44 And so make sure you stick all the way through. You know, if you're listening to the music, don't turn it off. Listen through. And I'm going to share one of those on each of the episodes to close it out. Awesome. So guys, if you are not already subscribing, what I want you to do right now on your phone, it's not going to cause you to get out of this episode. It's just take whatever you're listening to this right now, whatever you're listening to my voice, unless you're listening to this on a desktop computer, take your phone out, go into the app and go into that search function, type in AM and then slash, is that a forward slash? So yeah, forward slash PM. And then space. And by then it should come up. 00:25:22 But if not, then type in podcast. And then you'll see a picture of Kevin right there. And then I want you guys to hit that subscribe and then hit the notifications bell that Apple Podcasts and Spotify has so that you can be notified when there's new episodes. But a new episode will drop every Thursday. There's one out there right now with the founder of Helium 10, the founder of the AMPM podcast, Manny Coates. Super, super interesting. Uh-uh information there that you're not going to hear that anywhere in the the serious sellers podcast, you're not going to hear that in most of the e-commerce podcasts that you might listen to. So some very unique uh information on what Manny's been up to there and some strategies that you guys can implement so I'm going to subscribe to it. 00:26:03 Make sure you guys do as well and leave it a review and let's get this ball rolling. Let's spike the algorithm with some search, find, buy podcast lessons here, guys, and some five-star reviews. Are five-star reviews okay? We can ask for that. It's not against TOS. That's right. Anyways, let's go ahead and close out the last five minutes instead of just 30 seconds. Let's do some two-minute tips or 30-second tips, however you want to. Uh, you know, to, to space it out there, but, but stuff that maybe you've been implementing, uh, in the last few months, or you've heard an elite member do it, or somebody in your network or somebody from one of the conferences you've been to, what are some things that people can be implementing for their Amazon businesses? 00:26:47 Um, yeah, one of the things I'm doing now is, you know, we, at the last billion dollar seller summit, we had someone come on. I think she's been on your podcast too, Vanessa, and talk about Spanish keywords and how a lot of people are missing that. Coincidentally, I talked about that six years ago. That's why Manny brought me on to the AM/ PM podcast, or one of the reasons. But there's more than Spanish keywords that you can find on Amazon. There's a lot of people that are typing some of the Indian languages. German depends on your product. It may actually appeal to Russian, even, that's being searched for on Amazon. com, or vice versa. The UK marketplace and you want to know what are people searching for on the UK first marketplace but they're searching for it in in a Dutch or something uh and what are those keywords? 00:27:34 You know you can use Helium 10, go into the Magnet tool or the Cerebro tool, and can download; if you go on to do a reverse ASIN search on Cerebro, you'll know depending on the product you might download I don't know five, six, ten thousand keywords depending on what it is, and most of those you might think are irrelevant, so you're doing all kinds of filters, we're on page one, you know, all the stuff that Bradley teaches. But what if you could find the actual words there in all the different languages, not just Spanish, but all the words that are, say, in Dutch, or if your product appeals to that audience, or in German, or in whatever. Same for the US. 00:28:04 So what I do is I take that Magnet Cerebro tool, I do my reversal search, I download the text file, the CSV of 5,000, 10,000, whatever the number is for that particular item, download it, and then I run it into a Google. I do Excel, but you can also use Google Sheets. and i run it through a i add a couple fields to it and i add something that says detect language and you could just i don't remember the exact command off the top of my head but if you just google uh you know type into google say uh detect uh command detect uh command to detect language in google sheets or in excel it'll show you like this is what you need to type and so i put a call another column on that spreadsheet and i put that little formula in there that that detects the language and it will spit out and instantly you know en for english or dk for dutch or 00:28:52 uh you know what are es for spanish and so forth and you can filter and you can see all these different keywords or people are typing in different languages that may be relevant that you should actually put into your listing or into your back end that may have like we just talked about earlier 200 searches a month and so people are usually skipping those but if you then take that to the elite analytics tool and you look at okay wow this this spanish this dutch keyword on amazon . Com has got 200 searches a month, but it’s got 113 sales and nobody's freaking indexing for it; nobody's looking for it. You can just 00:29:25 instantly grab some sales overnight, uh, instantly to the top of the page, and so that's some of the stuff that I'm doing, uh, that's that that's uh you know some some products you won't find hardly any, you know, it depends on what you're selling; beauty products, some of the pet products, some of the automotive products, yeah, there's tons of them. Um, so if you're not doing that and this works across all marketplaces, so you can do this, you know I know you guys uh last week in the webinar, you just announced the UAE; in the webinar, you actually said, hey, most stuff is in English, but it's also Arabic; the UAE has a lot of freaking people that come from Europe. They're moving to the UAE. It's a huge expat community there. 00:30:06 There may be Israelis typing in Hebrew. There may be Germans, or there may be who knows. You can find it instantly in that market. It may not be huge search volume, but it's okay. It adds up. It adds up. So that's something that I think a lot of people need to pay attention to. Super, super cool. All right. So we talked about, you know, a little bit about Kevin's upcoming presentation, Sale and Scale Summit. Don't forget, if you guys want a discount, there is h10. me forward slash S3. You can use my code S31. No, S3. BS100 to save $100 off. We talked about the AM PM podcast. You guys know how to get there. We talked about Elite opening up only until the end of the month. H10 . 00:30:49 me forward slash Elite. You've referenced a couple times Billion Dollar Seller Summit. If people are interested to get more information on that, how can they find that out there? Yeah, the Billion Dollar Seller Summit, I'm about to do the sixth one. So this is, you've been to almost all of them, I think, Bradley. All of them. I think I'm one of the only, I'm like one of like three people who have been to every single Billion Dollar Seller Summit. There's actually quite a few more than that. Oh, there's more? Oh, okay. Oh, yeah. Yeah, you just want to make me feel not so special. Okay. That's because you're sleeping over on the side. You don't notice all the time. No, I'm just kidding. I'm never going to live that one down. 00:31:19 No. Bradley was sleeping at the F1 track while everybody was racing. Well, look over here. Bradley's like, yeah, I didn't get any sleep. You know, he was working around the clock back then. But anyway, so yeah, it's in August here in Austin, August 14th to the 19th. You can go to BillionDollarSellerSummit. com. Don't get turned off by the website. It's not a flashy website. Looks like a 1995 HTML page. Web negative one, not web three. Exactly. Because I don't need to do anything. It sells out. It's limited to 100 people. It's expensive. But if you're looking for high-level stuff, that's where it's at. The speakers that come on stage are the best in the industry. And this time, we have actually five of the winners from the previous events that were voted on by the audience who won. 00:32:02 And so they're coming back, and they're all competing to try to up their game. They're like. It's almost like an all-star list, and they're really trying to just knock it out of the park. So if you're interested in that, check out BillionDollarSellerSummit. com. All right. Well, Kevin, thanks for coming on here. I noticed you had the Freedom Ticket shirt, the famous Freedom Ticket shirt. I know you've got a whole closet full of those. You know, autograph some of them and we'll use it as a giveaway or something on the podcast or on a sale and scale summit or something. I thought it was interesting. And speaking of that, on the AM/ PM podcast a few days ago before we launched it, Bradley said, 'Hey, do you have a picture of yourself that you can send over that we can use in the ads or the icons and stuff?' Yeah. 00:32:41 So I sent over one of the pictures, but the shirt is green in the pictures. The shirt is green. So today or last week when the podcast came out, when we launched it last week. I was looking at the hat. I was like, 'Wait a second.' I don't have a blue and white striped shirt. Oh, did they Photoshop it? So they actually went in there and Photoshopped and took the green and made it blue, helium tin blue. I was like, 'That's pretty freaking cool, man.' Oh, wow! I wouldn't have even noticed. They did a good job, too. Yeah, it's awesome. I was like, 'Man.' I was like, 'It was tricky.' I was like, 'Man,' where did that shirt, man? Did I throw that away? Where did that shirt come from? And I was like, 'Wait a second.' They changed the color of the shirt. Nice. Nice. We have an amazing graphics team. All right. Well, Kevin, thanks for coming on here. Whatever wardrobe you're in, it's always a pleasure. And I'm looking forward to seeing you soon at the next elite workshop and then our online workshop. And then of course in Billion Dollar Seller Summit and then in Sales Scale. So we'll be, we'll be seeing you soon.