She Turned Facebook's Big Problem Into FREE Leads... And Made Millions

There were three questions that you can answer with any Facebook group. But those three questions and answers, I was copying and pasting that information when people are entering my group to a Google sheet. I was like, wait, there has to be a better way. I found a tool online and instead of subscribing to that tool, I said, I want to own this solution. I hired a person on Upwork for $380. Two people signed up for $7 a month. I'm like, if two people can pay this, then 10 people can pay this. And then now it's thousands of people and then offering them higher packages which is group coaching because people just don't want to get emails from Facebook group. They want to monetize their group. So the Chrome extension became a lead magnet that continuously pays and allows me to have warm conversations with my audience. One of the keys I think you said it earlier in your success is you have an integrator. I even when I hire a coach, I'm like, "Hey, can I pay you for a day?" And I'll fly in my team member who's the integrator. And I would have them execute in real time like while we're there. A lot of people try to do it themselves. And for me, I'm like, you do stuff through other people. You're watching Marketing Misfits with Norm Ferrar and Kevin K. Norm Ferrar, how you doing, man? here for another Tuesday. Another podcast. Another Tuesday. You are right. Ah, we got to change that up. You know, we should have one every day. What do you think? Some days uh we we most people don't realize we shoot these in batches and some days there if there is a bunch in a day. Uh so I think one day we did three or four misfits and I did two AM PM podcasts. Yeah. Uh and and then some uh well we I guess we avoid Wednesdays with your lunch with Norm. But yeah, it's uh it uh it's it's it's fun though. But sometimes, you know, you get you get uh talked out if it's the end of the day on one of those long days. But today is not one of those days. Today uh I did an AM PM podcast earlier today. Uh and that but then we have this one with uh with Kim Deng um which is I think going to be really interesting. You know, one of the things that you and I both always preach is get get out uh put some pants on. Uh quit sitting behind the computer in your underwear and get out there and meet people. Um and this is where I met our guest today is at the Internet Marketing Party in in Austin, which is a a party that's been running about 16 years. It's I think it's the second two uh Thursday of every month. David Gonzalez, who's been on the podcast, I think it was back like episode three or episode two. Episode two. um uh is is runs this party. And so I actually went out uh to it uh recently and uh I met uh I met our guest today and I I was impressed and I was like, "Hey, you got to come on the podcast. We got to we got to talk about this. You've been doing a lot of cool stuff." So, you know, that's you never know uh where you're going to run into someone. Uh and um that that's uh that's going to be amazing to talk to. Yeah. And I uh I just want to restate that uh uh the thing about the pants. So Kev, you do have pants on, right? I do. I do have pants on right now cuz I don't even don't want to even imagine. No, you don't want to even imagine that. That that that we're not going to go there cuz that would be a horror film. Uh so that that that's okay. But but um yeah that I do I do have pants on but I do have a little dog sitting right next to me cuz as we talked about in a previous episode um I just got a puppy uh on Sunday, a little 8-week old puppy. So if you hear a little whimper or something uh during the podcast um that's her uh but if she can't see me she freaks out. So uh it's cuz she's you know adjusting just 8 weeks 8 weeks and uh two days old now. So uh young little girl. All right. She did go she did go on the grass, used the bathroom finally today twice on the grass by herself. So, that was quick. Um, she's not trained, don't get me wrong. She's not house trained, but that was progress. So, I'm I'm a happy camper. All right, Kev. This is exciting. This is exciting, isn't it? Every Tuesday, we'll get to see Kona, you know, ever grow, making sure she pees on the grass. That That's right. My wife makes me do that, too. So, uh, well, that's, you know, sometimes you need to fertilize it. Exactly. Fertilize it, you'd be okay. But hey, uh, you know, uh, speaking of fertilizing, you know, there's things you can do to fertilize online. Um, not in the way you're thinking, Norm, but in fertilize a community, fertilize a group, fertilize a Facebook group, in fact. And that's what our guest today is like a master at. She's like one of the the experts at like how how can you build an audience uh and a community without spending a lot of money on ads and then leverage that into software, leverage that into coaching or leverage that into uh different things and it's going to be cool to hear her strategies cuz it's it's pretty unique. Um I'm excited to uh to have Kim on today. I was wondering how you're going to segue that whole thing, but uh I'm glad it was that way. All right, let's let's bring on Kim. Hello, Kim. How you doing, Kevin? Hey, Norm. Hey, Kevin. That was a very interesting segue. Yeah. Oh my gosh, Kev. All right. It's so nice to meet you. We haven't met and Kevin told me a little bit about you. And like you said, going to these events, it's it's so cool because you get to meet new people. Um could you tell us a little bit about your background? Yeah. Um in 2013 I started a wrecking yard from scratch. So a lot of my friends went off to medical school and you know dental school and like the typical Asian got to be a doctor route. And uh I moved to the desert of California even though California is a desert by itself. um to a little town called Hisperia and I got a warehouse and I started parting out cars and uh that's where my uh story started with ecom. So I got a few warehouses uh selling car parts. Um I exited out of that company in January. Um, but throughout the way I went from car selling cars, car parts on Shopify, Amazon, eBay to I want to uh sell software because software is no inventory, unlimited inventory kind of. And uh that's when I got into Chrome extensions and um I know that when I was selling car parts, I'm like I wish there was something I could sell that I don't have to ship. there's no returns. And um my friend at the time I was going through internet marketing parties uh not unlike the one that we met at Kevin where it's like you're an entrepreneur. What do you do? I'm like I sell car parts online. And people are like, "Oh, okay. What do you is that what you want to do?" And I said, "Not really. Um I want to be able to sell something intangible." And that's when I got introduced to the book.com secrets and I got into um digital marketing. But I didn't know what to actually offer. So the first thing my friend said was create a Facebook group because you can't really sell unless you have a community that has a painoint that is suffering from something and then you provide them the solution. So, when I started uh a Facebook group, again, I I had no idea like what am I selling them? I just got sucked into the affiliate marketing world, but I was horrible at affiliate marketing. Um because I was telling people, hey, click on all my links, you'll buy all my stuff, right? Like, this is how I make affiliate money by forming a group, asking my friends and family members to click on my links. And that didn't work out. So when I was going into the group, there were three questions that you can answer with any Facebook group. I don't know how you guys are familiar with groups, but those three questions and answers um I was copying and pasting that information when people are entering my group to a Google sheet. And I I was like, wait, there there has to be a better way. I found a tool online and instead of subscribing to that tool or purchasing that tool, I said I want to own this solution. Um, so I I kind of reverse engineered that tool. It just got the data and pushed it to a Google sheet. Um, I hired a person on Upwork for $380. Um, and then I that was my first email blast to 25 people in my Facebook group. Uh, two people signed up for $7 a month. uh to to pay me for the tool and two people became 10 became I'm like if two people can pay this then 10 people can pay this and then now it's thousands of people um paying for that solution. So uh that's how I got deeper into this world. I automated my dismantling business. Then I got into software and as you know if anyone touches Russell Brunson's world everything leads to having your own offer your own high ticket program your own community. So that's what it led to creating live events for um my people who subscribe to my software and then offering them higher packages which is group coaching um because people just don't want to get emails from Facebook group. They want to monetize their group. So that the Chrome extension became a lead magnet of sorts that continuously pays and allows me to have warm conversations with my audience. So uh because of that I have been behind the scenes to so many groups and a lot of them are ecom groups as well. A lot of them are coaches groups. So my audience became uh a lot of coaches and consultants and then uh a portion of them are ecom because ecom people like to monetize um and get customers and send them into a community as well. Can I ask I I just want to This is all that sounds fantastic. We We've got so many different rabbit holes we're going to go down, but I got to go back to the very first thing you said. How the hell did you get into Oh man, I got to go and open up a wrecking yard because uh I don't know if you've ever felt this way. This is how I felt. I felt when I was growing up, I was always the black sheep in my family. I always was doing something randomly weird when everyone else was like marching in this way. So when I was in high school, um Misfit norm that's a misfit norm. Yes. When when I was in high school and the idea was sold like, oh, get good grades and then you go to college, then you get a job and that's how your life is supposed to be. Uh that scared me. I like I don't want to work uh for someone else. I it that sounds horrible. So, what can I do? So, I had a friend. He was listing on eBay uh these car parts. And I'm like, what are you doing? Can I do that? Let me be your apprentice. And so, I did that for free. And he owned a little tiny warehouse uh in the desert. And that's when I got I got a glimpse of an just a friend of mine. He's like just a regular friend. um working for his dad just listing car parts online, used car parts on eBay. And um I was first an intern, then I got paid $10 an hour to list. And then I taught my dad how to do that. So I offloaded the work to my dad so my dad can earn extra money because we're immigrants and you know, we grew up very poor. And uh and then so my parents wanted me to go to college. So that's what I did. I went to UCLA. But during college, I'm like my experience in high school gave me this idea that if I just list these car parts, I'm not going to have to work for anyone else. I can just work for myself. So um my plan was never to go and and work at a job. My plan was just to figure out how to list stuff on eBay and uh get that income. And the more I looked into it, what I did was I so I had I went to a lot of these warehouses to poach the people who work in them. So I I poached a guy named Hoi and um I'm like, "Ho, do you want to start your own thing? You know, you don't have to work for them." And he's like, "Yes." So I teamed up with him. It enabled me to understand dismantling companies um which is kind of like a legal chop shop, legal wrecking yard. And it's not uh conceptually a complicated idea. You buy these cars in auction for a couple thousand dollars. A lot of cars are totaled because the insurance company would rather total a car even though it looks nice than try to fix it because it's more expensive for them. So, there's all these car parts. If you go to copart.com, a car is being sold every two seconds, I think. Um, so you can just purchase a car on auction, have it shipped to your warehouse. You could get a warehouse on a lease and, um, then you can tap into this software called Hollander ebook that with just the car part number, it will tell you all the cars that it fits. So, uh, so conceptually, it's not like a complicated thing. you just buy a car and the cars you can purchase for a couple thousand dollar for an older car. So I would buy like a 1992 Mercedes, you know, and and then have it shipped to the warehouse. And from there, I hired people on Craigslist to take apart the car cuz there's tons of just people that can they're they they like to wrench, so they'll take it apart. And then I hired one person to take a picture of all the car parts, clean it, take a picture of it. And that's when I found out what Upwork and Elance was. Um, at that time I'm like, wait, I can just hire a random person online to look up these car parts remotely, enter a computer that I have at the warehouse to log into the licensed Hollander ebook software to go and find all the cars that fit that one part. So that now if someone buys the car part, it's going to fit their car. Um, so after college, uh, I moved back home. I got a few cars to ship to my dad's house. He was mad at me because he's like, "You're supposed to become a doctor. Like, what are you doing moving back in?" And I was like, "Dad, uh, I don't want to work for other people, so let me save up all the money that I can make." like I had to, you know, make some kind of money to buy these cards. So, I took a job for a year and I remember the job that I took was because I got like a UCLA grad like degree. They're like, "Oh, okay. I can hire you." And it was an inside sales job for a government. Um, I just found a job on Craigslist, by the way. It's it does about 19 million a year and there's only four salespeople and we were selling huge one to$2 million contracts of uh upgrades of their IT to the federal government like the IRS the CIA and these you know sales reps they're just like they just have that relationship with the government and I just you know typing all day providing them quotes from Dell and you know trend micro all these like third party sellers um selling these 1 to2 million dollar contracts. So anyways, I was an inside sales rep, so I was their keyboard monkey person just trying to put it together, send a quote, we would win some of the contracts by the government, and I worked at that job for a year and I saved up $26,000. Um the minute I was like, "Okay, it's been a year. I'm done. I I quit." And my dad was like, "Wait, are what are you doing now?" I'm like, "I got a warehouse in the desert and I I'm getting a U-Haul and all these car parts that are in your garage can now like go to the warehouse." And he's like, "Oh my gosh, thank goodness." Cuz I wasn't paying rent. I was I was freeloading off of their food. And he was mad cuz he's like, "Kim, at least pay rent." And I'm like, "No, you want me to stay here longer or you want me to like get out?" He's like, "I want you to get out." And so I said, "Okay, so I'm not going to pay rent. I need to save up all my money." And he's like, "Okay." So yeah. And then I remember my mom pushing this huge wheel into the U-Haul truck. She's this like small Asian lady and she's just helping me get out, you know? She's like, "Here, let me help you with this wheel." And she's just like, the wheel is huge and she's a small person pushing it up the U-Haul ramp. And I just remember the feeling of being in the U-Haul going like driving to his barrier just on my own going, "All right, I'm gonna do this. I'm doing this." And uh and then I got to the warehouse and the warehouse completely empty. There's no pallets or anything. And all the car parts just there. But I felt so happy cuz I'm like, "Yes, I already got momentum from this car parts uh of the first two cars that were parted." And um yeah, and then I didn't know, but the neighborhood, if the neighbors see that you're doing something that they feel is illegal, they'll call the cops. So I actually like got like five cops just surround me um when we were taking apart the car in the front of the yard and they're like, "What is going on? What are you doing?" And they actually push me onto the ground and and going like, you know, and I'm like, "What? This is what America does. Like, why do you do this? I have I have the pink slip for this car. I'm just putting it out in the front yard, but I'm not doing anything. So, um yeah, that was an interesting experience. And my dad was so glad when I left. He was like, "You don't have like cops in front of my house. There's no all these car parts lying in the garage." And uh and then Yeah. And then I also had USPS come by, you know, to give me like boxes so I could ship it out. So like there was all this activity in the front that he didn't like. But um but yeah, that that's how I started is cuz I knew a friend that was doing something in eBay and then in college I remember I'm like I'm going to go back to that. I know I'm studying right now, but I'm going to go back to that. And so on the weekends I would uh I didn't have a car cuz we're poor. So I would convince friends to drive me to um places like a shoe shop that was throwing away a ton of shoes in into their dumpster because they need to like refresh their inventory. And I would talk to the shoe people and like, "Hey, next time you dump and throw all this, you know, give me a call. I'll drive by and I'll grab it." So, I got all these clean hooker looking shoes, you know, and list on eBay and they sold very well. They were like 9 in shoes. And I just had that like stacked up in my dorm room from the floor to the ceiling. And my roommates were just like trying to squeeze in going like, "Kemp, why do you have all these items just like I turned the dorm room into, you know, like a a garage." They got they got mad at me, but uh I'm like, "Don't worry, I'm selling them." This is on eBay. You're selling them on eBay or Amazon, too? uh at that time eBay because eBay um I was more familiar with eBay and eBay could sell used car parts and Amazon didn't let me. It wasn't until I got into the warehouse uh that Amazon changed their rules and say, "Hey, we can sell used car parts." And then also I started selling on Amazon cuz um the eBay conferences I met these four men who sold Amazon FBA. They were doing six million a year and they're like, "Kim, come meet us in China." I'm like, "What's going on in China?" They're like, "This Canton Fair." And I said, "Okay, when?" They're like, "Two weeks from now we'll be in China. Come join us." And I said, "Okay." And so I bought a ticket. I joined them in China and we like went to I, you know, I wasn't doing, you know, any kind of third party anything. I was just selling car parts. But I met them and that's when they showed me how to negotiate to like factory workers and you know get like bulk discounts and so I started selling aftermarket car parts and that's when I could sell more on Amazon after that uh when I met these like dudes. But yeah, that was very fun like going around China just randomly like okay I'll meet you at this hotel. Uh, it's a very fun experience going and doing that. But yeah, so just a long-winded way to answer your question. Hey, Norm, you'll love this, man. I talked to a seller the other day doing 50k a month. But when I asked them what their actual profit was, they just kind of stared at me. Are you serious? That's kind of like driving blindfolded. Exactly, man. I told them you got to check out Sellerboard. this cool profit tool that's built just for Amazon sellers. It tracks everything like fees, PPC, refunds, promos, even changing COGS during using FIFO. Aha. But does it do FBM shipping costs, too? Sure does. That way you can keep your quarter 4 chaos totally under control and know your numbers because not only does it do that, but it makes your PPC bids. It forecasts inventory. It sends review requests and even helps you get reimbursements from Amazon. Now, that's like having a CFO in your back pocket. You know what? It's just $15 a month, but you got to go to sellerboard.commisfits. sellerboard.commisfits. And if you do that, they'll even throw in a free two-month trial. So, you want me to say, "Go to sellerboard.com, misfits, and get your number straight before your accountant loses it?" Exactly. All right. You got to take chances sometimes like that. That's uh that's that's uh that's how things happen is you got to put yourself in the circumstances and sometimes it's a little bit scary uh but it it leads to all kinds of things. Um, so what what how how big did you build this uh this car parts company? Was it into the millions of dollars at sales or was it a small company or did it grow pretty big before you sold it? I got it to two warehouses and it wasn't like millions of dollars. It was about 50 to $70,000 um a month uh in terms of revenue. And um I created it. So, when I was in Hisperia, which is where it's located, um I met a rock climber and I automated the entire business from end to end with a Trello board. So, I could go rock climbing full-time. So, I automated it. I went rock climbing for two years and I traveled all over cuz take home I didn't need more than, you know, 10 $15,000 a month for me. So, I was earning a lot more and my my standard of living and my cost was so low because I didn't buy anything. I don't own much and I was uh I was just traveling like a like a vagabond like uh from like place to place rock climbing. So, I would get better and better at rock climbing and I I would climb all these spires like thousands of feet in the air. And so I got to experience, you know, life in a very adventurous way. And uh I remember telling my friends, they're like, "Kim, why do you do that?" And I'm like, "Oh, I don't know. I just I I meet someone that experiences life differently and then I adopt some of the things that they know and then I just go all in." So that's what I did. I still had the where two warehouses until the reason why I came back to this internet marketing space was because one day this thing called legalize it has five leaves and in California suddenly all the warehouses around me turn into growous because they were able to pay like five times the rent to uh you know whoever was renting these warehouses and um I didn't purchase the land which was a mistake But um uh the land was owned by this 80-year-old dude that owned all these properties across California and different states, Nevada. So he wouldn't sell it. He just wants to rent out all these warehouses. But because of that, I was asked to be evicted. So I'm like, "Oh no." So all this business I built um was so fragile because someone else owns the land and they could be like, "Boop." The license itself is connected to the zoning of the warehouse because you need to be able to be good with the fire department, EPA laws, all that stuff cuz you know, oil freon, you know, catalytic converter, you know, all that stuff. Uh so, um so my two warehouses became one just like within three months. I had to liquidate uh like the entire warehouse. And uh I remember I hosted a $1 sale on Craigslist. Anyone who comes in with cash for $1 can get a part because I had to get rid of all the parts very quickly. And um yeah, that devastated me. I'm like, "Oh my gosh, all this business I built is not going to um be able to really like I can't bulletproof this." So that's when I went back into uh I stopped rock climbing. I went back try to figure out how to make money online. And that's when I got into the Chrome extension, the Facebook group world because my friend said affiliate marketing might work. and and then yeah and then since then I've sold in terms of like um online um within like 5 years I've sold 5.4 million online. So, it's not like crazy numbers. Uh because that's cool. I I still kept up a a knife lifestyle of the high ticket sales, but I traveled every month to like an interesting location while my team did the coaching work. And um and then the coaching helped get more subscribers to my software. So, I kept it like a nice lifestyle business for a long time. Um but uh yeah, the intersection between Kevin's world and mine is back in January uh or middle of February, I actually started a after 5 years of selling high ticket, I'm like, "Okay, what else can I do?" That's a combination of like some of my skills plus uh a B2C offer. So that's when that's when um I took my skills with ecom, Shopify, and uh and then um allow that skill to to benefit um a few clients that we have um helping them manage their Shopify stores. So uh that was back in middle of February and then now we're in June. So this is where we are at at now. Um, that's a that's a really good uh that's a really good story. So, you you said uh that one of your big lessons with the auto parts was uh uh going on rented land. Uh isn't that what Facebook is is rented land, but it seems like you understand that a group on Facebook is rented land. You don't own that, but what you're doing with the Chrome extension is converting that from rented land to own land. uh and uh by having those three questions and one of those questions I'm assuming is what's your email address? Um and you're you're getting those people off of there because Facebook at any time could shut down that group or something could happen or the group could go dead or whatever. How do you get people that are already in a Facebook group with your Chrome extension? So, I understand that the Chrome extension if someone new is joining like before you join, please answer these three questions and we'll approve you or whatever and you get the you capture the information there, but what about if you already have a group of a thousand people and you add on your Chrome extension, how do you go back and get the first thousand? So, the Chrome extension doesn't collect the existing thousand. It only collects the new people coming in. There's all these strategies that you can deploy for the existing one like giving away freebies, giving away lead magnets to the existing people's like who here missed my training on XYZ. That'll be like me me and then you can go and say oh uh DM me for the link or the link is below go ahead and it would be an optin and you can get their name, email and phone number that way uh because people have FOMO. Um, and then also, um, yeah, so I mean there's so many ways you can get the current email, but it's definitely not through the tool itself. The tool won't help you get existing clients, uh, existing emails, just new people coming into the group. And what was the name of that uh, app or group convert? It allows you. What's that? Oh, yes. It's on our name. Find our name. Very good. So, so basically they it just it takes that information and scrapes it into a and and puts it into a Google doc for you and then it's up to you to take it from there to Clavio or Mailchimp or whatever you're doing or whatever your CRM is. Yes, it goes and it pushes it to a Google sheet. From Google sheet, you can use Zapier or make.com to go and automatically send them an email. And something ninja that you can do because I would like to share ninja chip uh tricks uh on on podcasts. Um something you can do is the first email that they get is a messenger chat URL or a URL that gives them that freebie but delivers it in a conversation. So you can use many chat URL as like hey welcome to my group. Here's a link to the freebie. they click on it and it opens up a conversation with your chatbot and that conversation gives them the lead magnet um but also qualifies them and with AI now and integration with go high level you can like schedule a call with them that's like a discovery call um so that there's lots of automation that can happen after you get their information but I like to keep the software very basic so the most it does is it collects the emails, pushes to Google sheet, um, and then sends a first message to your group members. When your group members are joining, it'll send a message and it will differentiate between, if you have like 10 different groups, it'll differentiate a different message between each group. And I just keep it like super simple that way. so that if there's any updates on Facebook, uh my developer uh can just come in, work part-time for an hour, fix it for $100 or something, and then, you know, thousands of my subscribers can continue using it without getting mad at me. So, yeah, I keep it very basic for that reason. Um because of my Yeah. So, that's what it that's what the Chrome extension does. And I've just I call I say Chrome extensions are the gateway to so many things. um it's like behind the scenes to so many clients cuz so many people like like a tool and uh in their eyes you're a software owner but the Chrome extension only cost me $380 one time and I can turn around and have people subscribe to it for $10, $15 a month, um $97, all these upsells, cross sales and and then they're reminded of me and their world every month. And then most people, if you look at the screen, only have like three or four Chrome extensions max. So you're also um you have vision real estate. You're not competing against the millions of websites out there where they have to remember. It's just you have a little tiny logo that sits on their screen that they visit frequently if it is like a productivity tool. So, I like I like the world of Chrome extensions. And uh What other ones do you have besides the one that does the uh the Facebook group scraping? Yeah, there's Charlie CRM. It lets you tag Messenger messages so you know who is messaging you, who's a friend, who isn't. It also sends a message that's saved. Um I have one that clones ClickFunnels pages 1.0 to 1.0. Um I can't do 1.0 to 2.0. know I tried doing that but uh Clickfunnels like blocks that uh they have pretty strong security. Um I have one that scrapes it's called instant data scraper. It scrapes the uh it scrapes Google pages for like leads. So like if it's a long Google page of name, emails or you know location, it'll just scrape all that data and push it to a Google sheet. So, a lot of my ideas come from um is there a trend? Is there a need for it? Is it something they'll use frequently all the time, like they're clicking on it every day? Um I even have one that uh can save Facebook ads. Uh and yeah, I've I've created I've have like various developers create like nine different Chrome extensions over the years. Um and I developed I had all nine created in the first uh two years that I was doing this. So now they have like a lot of that um traction from me just talking about various Chrome extensions. And I have a rule if the Chrome extension is something that people don't like to hear about or not don't like to hear about but you know Clickfunnels emailed me a cease and desist for my cloning extension. uh then I don't publicly say that like if you know me uh then you can get it and so I have a whole group of people using it that's like you need to contact Kim you can't get this tool by going to a landing page and purchasing it. Uh so when I went to ClickFunnels within like two months of publishing that tool um I'm like the first rule of Fight Club is you don't talk about Fight Club. I had random people poke at me going, "Hey, I know your rule fight club." And they would just whisper it to me. Like as they're walking across, I'm like, "Oh." He's like, "I use your extension." Okay, cool. That's awesome. Now, a quick word from our sponsor, Lavanta. Hey, Kevin, tell us a little bit about it. That's right. Amazon sellers, do you want to skyrocket your sales and boost your organic rankings? Meet Lavanta, Norman and I's secret weapon for driving highquality external traffic straight to our Amazon storefronts using affiliate marketing. That's right. It's achieved through direct partnerships with leading media outlets like CNN, Wire Cutter, and Buzzfeed, just to name a few, as well as top affiliates, influencers, bloggers, and media buyers. all in Lvanta's marketplace, which is home to over 5,000 different creators that you get to choose from. So, are you ready to elevate your business? Visit get.lav.io/misfits. That's get.lav van na.io/misfits and book a call and you'll get up to 20% off Lavant's gold plan today. That's get.lav. lavanta.io/misfits. That's why that's why you're at So you got two comma award from ClickFunnels and then they didn't like something. So now that's you said go you're using go high level now. So okay I I get it now. I I use both. What was that tool you said that scrapes um the the contact info? Uh it's called instant instant data scraper. I just released that uh I think January or earlier. It's on the Chrome web store. I have a use I have a use for that right now. So uh I'm going to check that out. Yeah. I I just want to know, do you have a Chrome extension for Hooker Shoes? shoes.com [Laughter] to describe it. It's so colorful and you know that that's that's awesome. So, where did your travels you said you traveled around for a while where did they and I remember when we were talking you said you were in Majin for a while but where where else did you end up uh traveling? What what part of the world did you see? a lot of Southeast Asia because of the Canton Fair. I like revisited um the Taiwan, China, many places of China, rock climbing. There's a really beautiful place called Guanghu in China where you have to hike up this really steep hill and then um and then the rock climbing is this arc. If you type if you type China Guanghou, I don't know if you can spell that, but China rock climbing with the word G, there's this huge arc that you can climb up and kind of like underneath holding these big um um you know, talis and uh in the background are thousands of mountains. So, it's a very beautiful view. Um, and so for me the traveling was for a lot for rock climbing and a lot of it for masterminds. The masterminds were local, you know, like Miami um climb like Idaho has rock climbing, Nevada, Red Rock, uh, and um just a bunch of states in the US. Um, in terms of traveling overseas, yeah, Medigene, Colombia, I went to Kong, Chile. That was very interesting place. In Chile, I find out that you can, you know, get access to recreational drugs uh through Grinder, which I didn't know, but that's something that in Chile I found out. I was like, "What? You're using Grinder?" He's like, "Oh, yeah. I want to get some shrooms." And I'm like, okay, the reinder. But yeah, you make a Chrome extension for that. Did you make a Chrome extension for everything? Yeah. Thailand multiple times. Um I would love to go to So I want to go to uh Europe, but I haven't been to Europe. So most of my traveling is around the states, Southeast Asia, Alaska, you know, see the to see the northern lights. Um, the cool thing about being able to make money online to me is one preservation of st like it's a very stress it's not stress free. I don't know if it's really stressfree, but it preserves your sanity in so many ways because you get to live you get to fully live the life that you want to live without someone going, you know, like I've never experienced office politics in my life. And I've never been in the corporate world, so I just don't know what that feels like. I also haven't driven a car for uh steadily for like the past seven years because I Uber everywhere I travel. So it's like I I just don't even experience like world rage, you know? So I feel like it's such a great life preservation type of like uh vehicle. So yeah, and then um yeah, I love I travel to Argentina. Um just so many places. And the reason why I like going to the different places is because I like to experience like the fancy side. So when I traveled to Thailand, I would stay in a beachfront like resort place. Um or I would stay in an island, Colanta, and I would be like at the beach, but I would also go and spend three days in a hut in a village. Uh just like sleeping in this hor like nasty ass tent. Um but you know, to be among the the locals and to play with the elephant that they have. So, um, I like to experience both. Like, you know, in Miami, I lived in a penthouse for two years, and so I experienced like the penthouse lifestyle. My roommate own like a Ferrari and all these like nice cars, and they would throw these like $4,000 like parties, like just spend 4,000 for just like a like apartment party, a penthouse party. And so the world came, you know, the world kind of comes to you and you get to experience that. But um but I also like, you know, traveling to other places and just experiencing different things in life and that's mostly what spurns my travel to. So the freedom that the freedom that it gives you and the exploration and it sounds like you have a big curiosity and so it satisfies that as well. Yeah. Yeah. My friends say that it's me trying to squeeze all the lemon out of the lime of life or whatever the lemon, you know, few life. Nothing wrong. Nothing wrong with that, right Norm? Right. Nothing wrong with that. It's It also I'm kind of curious about your travels, but in a different way. I've done a lot of traveling and uh I had to maintain a business and I had to maintain every aspect of it. had good people, but how did you do that? How did you maintain uh you know the the bookkeeping? I know you probably had SOPs, the marketing, the sales. How were you on that? Yeah. Um good question. So, you know, bookkeeping, I hire a bookkeeper uh from the Philippines. I have a CPA from California. Um, and then in terms of the team, I think it's because my pro my I've auto I automate so much that they just know exactly what to do next. And I invest like crazy in my own mentorship. So I spent like $37,000 uh into coaching programs. One of it was called scaling with systems. And so his program was all about systems like the zap year goes to the sack message to this and that. If there's a sales call, it gets recorded. All the transcription goes into the sock message. So I had that like and then I hire a uh integrator and the integrator just implemented all of that. And then I would look for CSMs, you know, client success managers and I would send an email blast and then uh I you know I interview a few CSMs and I find one person that's really good and then that person feels magical to you know team members enrolling. So I push everyone to that not team members um uh clients enrolling. So I'm like okay there's a CSM and um so my team is actually you know at the largest it was around 15 people. So, it wasn't huge. It was a couple closers, couple setters that were with me for years. Um, and I think it's because the industry itself is so sweet. Like my my closer that she's like, "Yeah, I love enrolling because when people enroll, they're like, "Oh, I love Kim." And so, they enroll because of my energy or they enroll because of certain things, but it's it's the energy of that environment. it it's like sweet for the team members and then I create live events where they fly in and then they meet each other and um like I remember I did a team retreat in Bali because it's close to the Philip well in Indonesia and I had a bunch of people from the Philippines that work with me for like two years and I got like a villa for like 5k um and they they flew in they got to meet each other and then we went snorkeling we and atving and midnight. And so, um, for me, I had a lot of system set up, but a lot of it was like, I think I believe team members liking to work in the environment. And because I've had like these fiveday challenges running in my group to enroll people along with a video video sales letter and and then running ads to that. Um, I felt like my team members were constantly being indoctrinated into my messaging, into like the the mission just like as a side thing, you know, like as part of my marketing, they're just like just every single month they see the same like they see the story. And then we have lots of clients testimonials. So there's always a new like I have over 400 videos of me interviewing clients um for like an hour going like what was successful for you and then and then I have my team members interview them. So we have like hundreds of that and they're surrounded by that. So I feel like the glue that held people there is because of that environment. And when I moved to a B2C offer, which is what I have now too, um the people don't know about me. They're enrolling. They have no idea who I am. And um and it it is a different kind of like envir like a that's a different set of team members too that I'm like wow wow it's a it's a whole different world over there uh compared to this world. So for me um I think what is it? I think that I was able to pull things together because of combination of things. Um this is what uh one of my mentors said like I saw million-doll offers going through with the contracting world. So I got like I was used to seeing millions of dollars. um I invest big in myself like $40,000 $80,000 mastermind so that I bring a team member so they execute and I learn and then it's also a combination of like climbing for two years rock climbing like hundreds of feet thousands of feet in the air where I would climb like all day all night to come home at like 2:00 a.m. in the morning to the car uh and there would be bears and all that stuff. So I I got a combination of like that courage and um yeah and a lot of things that would probably like mentally block someone. I to me this is a thing that I've always felt like growing up which is the world bends for you, the world works for you. Things come to you and then you just flow through it like water. And I've always had that in my head even though no one was like, "Kim, listen to this motivational thing." Like I've only been opening myself to to Tony Robbins and Joe Dispensza like last year. But like before all that, I was just isolated in my like world of rock climbing or you know going to conferences for dismantling people. So I had all these men who are like, "Let's go clubbing." And I'm like, "No, I'm going to go back to my hotel and go to sleep. Like, I'm not going to go clubbing." Um, but yeah. Are you looking to quickly boost new Amazon product launches or scale up existing listings to reach first page positioning? The influencer platform Stack Influence can help. That's right. Stack Influence pushes high volume external traffic sales straight to Amazon listings using micro influencers that you only have to pay with your products. They've helped upandcoming brands like Magic Spoon compete with Cheerios for top category positioning while also helping Fortune 500 brands like Unilver launch their new products. Right now is one of the best times to get started with Stack Influence. You can sign up at stackinfluence.com or click the link in this video down in the description notes below and mention Misfits, that's misfi, to get 10% off your first campaign. stackinfluence.com. One of the keys, I think you said it earlier in your success is you have an integrator. you. So, a lot of people go to conferences, they they join 30, 40, $50,000 masterminds, and they go and they hear cool stuff or it can even be just a regular conference, it's a thousand dollar conference, and they don't implement it. They don't implement anything. And maybe they learn something like this is cool, now they know something different, but they come back and either try to do it all themselves, uh, or or they just don't do any of it. So, I think that's a key to is having an imple you see the big vision and you see how the pieces work together. you're like an executive producer of a movie and then you have someone that's actually the director doing all the shots under your guidance. Uh, and I think that's something that a lot of people probably don't do. 100%. I even when I hire a coach, I'm like, "Hey, can I pay you for a day?" And they're like, "What? This is our coaching program and the one-on- ones are expensive." I'm like, "Let me pay for you for a day. How much does it cost?" They're like, "$20,000 wire." And I'm like, "Okay." And I wire them $20,000. I fly in and I'll fly in my team member who's the integrator and I would have them execute in real time like while we're there. So I fly in, we execute in real time together and then I fly out and you know and then so we like finish that thing like masterminds as well like flying in even though the mastermind is huge like 40 people there. I would have my integrator sitting next to me and I would take them through adventures too with me. So one time one of my mentors, he's fairly wealthy. He's like worth I don't know upwards of 20 million and he um the world bent to him too. So we had people rent Lamborghinis to just drive him from the airport to our like Airbnb location. So I because of that there was all these like moments to experience and I'm like hey my integrator you know buddy let's go drive this car and I would like hand him the keys and he would drive and we would drive around. So I I would always integrate my integrator into like adventures. So next time I'm like hey I hired another coach. We're going to do this. They're like okay and we'll just fly into wherever. And I I would pick locations that are cool like Beverly Hills, like a a a mansion, eight room mansion on top of Beverly Hills or like some really interesting places. So, we're not like working in a drab, you know, co-working space. We work like trying to like figure stuff out. It would always be like some Airbnb location that we can rent for, you know, couple thousand dollar for a few nights and that would be a whole experience. uh even shooting ads. But yeah, but yeah. Yes, 100%. That's what people should lean into too because a lot of people try to do it themselves. And for me, I'm like, you do stuff through other people. Like if you're if you're a good person who can speak and communicate, you get things done through other people. And you're kind of like a conductor of human energy, you know, when you're like running your you're a human energy conductor um of a person. Do you have a different integrator for each t each of these masterminds or each of these things or is it the same person or is it a team? Uh it's usually one to two people and it's usually the person that's the main integrator for the company at the time. So I had one integrator, his name Michael Rosenberg. Shout out Michael. Um, he was my integrator for three years before he went nomadic. He started traveling the world with his girlfriend and he just didn't want like a regular job after that. Um, and then now I have Juan and Yaha as two of my integrators. And yeah, and they go through the ringer as in I like took them through lots of go highle tests and like ads and all those tests for them to become an integrator. And sometimes I see an integrator as a glue person. So I call them glue people. They they have to also have personality. They also have to be they can't be just like a technical robot because they're the ones that interact a lot with team members like hey can you fix this zap can you like update this landing page can you with Shopify it would be like hey can you like um there's so many things so it's it allows for different types of people to interact with them and have a good uh fast response smooth experience so they need to also be a people person if they're an integrator. Um but yeah, usually one or two people and if I'm traveling somewhere, it's one person. Um because even managing two people trying to do stuff at the same time is so much work. Especially if you have a mentor trying to teach something, hey, the mentor is like this, this, and this, this needs to be this, this got to change. just talking to one person that's updating the landing page in real time is like uh it's as much as to me um because of my business is smaller you know I don't have like a 100 person team it it's how I am able to manage my energy by learning and then someone's implementing um so yeah I wanted to go back to the Facebook groups and uh something that's I've had a challenge with with but uh how do you balance uh like your community value with your monetization. Community value with monetization. So, I have a smaller group that knows that they're going to be pitched and in the smaller group, it's going to be like a webinar or a five-day challenge or a three-day challenge, but they when they come into the smaller group, it's just for that. So, you have a big group that's a nurture group uh where people are not pitched all the time and then a smaller group that's just a pitch group. And the cool thing is people u my clients think that oh you know ar don't people get tired of pitching they're no they love to hear your offer over and over and over again because the fifth time they hear it they're going to uh enroll or the sixth time. So in fact you want that pitch group to be super active. You want to you want to always offer an offer either your core offer or whatever ancillary offer you have in that pitch group. And um if they want to escape, they can come back to the they come back to the nurture group. Mhm. What what what's an example of how you would break those? I know behind the scenes you call it the pitch group and the nurture group, but you don't call it that on in Facebook. So is what's an example of like one's uh I don't know the the sewing the the sewing ladies group and that's the nurture group and the pitch group is the um I don't know unique fabrics group or how how do you do how do you work that? Yeah. So the pitch group would be the name of the training or the webinar. It would be the name of it so people can go and find it very easily online. Okay. So and then the nurture group would be the name of the community itself. Yeah. So you have a you have a main group that's the name of the community and you're like hey we're doing a webinar on this date. Join this join this some people do this on WhatsApp. They'll say join this WhatsApp channel for this training or for this whatever. And that that becomes uh so that they can ask additional questions or whatever it may be or talk to each other about the TR. Okay, I get you. I get it now. Okay, that's that's smart. Yeah. Yeah. And the pitch group is just it's a funnel in order to open up a conversation. So everything pushes it to like do you have your challenge concier? Are you connected to your challenge concierge? Check your other messenger messages. Check your telegram. Check, you know, it's always pushing them to open up a conversation. Do you guys have questions? Make sure you contact your group concierge who here isn't assigned to a group concierge yet. They'll be like, "Me me, I'm not assigned." Okay, we're going to assign you one. And so that allows that conversation to be open and that's where you can qualify them inside of the DMs using like a few setters. Um, so that's why we have a pitch group. the pitch group is a reason to open up that conversation and they're way more open to that conversation because they're like, "Well, I'm getting a group concierge to help me through this process, you know, I have that like VIP support in here." And it makes them feel special uh versus like just a general nurture group, you know. Um so that's why I push people from the nurture group. For people that are listening, for people that are listening that don't understand um or maybe they haven't heard these terms, can you say tell tell them what a describe what a setter is and what a closer is? A setter is a person that's dedicated to scheduling in a conversation with your team. So, uh not everyone in your group is qualified to work with you, you know, or even should work with you. So as people are coming into your group, you want a person dedicated to saying, "Okay, this person's uh, you know, we can have a conversation with this person. This person stay away from this person. This person is not going, you're not going to be able to help this person right now in their journey." So that's what a setter um is as a term and it's currently my term. There's a lot of like terms out there. There's like modern SDR and all the other things. Yeah, it's a term in in the world that I know. It's probably sales rep in like another world that I'm not familiar with. I don't know. Um, but yeah, that's what a setter means. And what was your other question? What's what's a closer do? Closer is a person dedicated. They're not running around scheduling calls. Um, they're just dedicated to having conversations uh to allow the other person to say yes to themsel. So, it allows it's a conversation that allows your client to understand the true cost of them being stuck and the true perspective of why they should get help if it is a good fit and they want to get help. So, uh, because a lot of times people come with excuses, with, um, with a bunch of things, you know, with stories that they have in their head about why they should stay where they're at or why they should be more comfortable. And a good closer um is a person that can have that conversation to uh kind of like shed away all of their you know all the stories surrounding them so that they can actually see um in order for them to make a clearheaded decision for themsel. So that's how I I describe it closer. That's good. That's very good. Very good. Yeah. So, okay, go ahead. Yeah, I got one other question, Norma. Um, so this new thing you're doing, uh, you're doing something with Shopify, like your high ticket things is a like a Shopify service, uh, for people that want to kind of get some quick wins with some like drop shipping and stuff. Can you can you explain what that is to us? Yeah, so we offer Shopify management and build services. And what that looks like is a lot of our clients aren't um already good with Shopify or they don't know that this world is real or exists or is possible to have a digital asset online where they don't have to purchase a ton of inventory upfront. I know uh everything works, right? Amazon works really well. All these different vehicles work. Everything works out there. Um but with Shopify, the the benefit is they see those quick wins. they don't need to purchase all this inventory upfront. It can be drop shipping. And uh when I dive into this world, the crazy experience that what I'm experiencing is there's so many more people who I call it um I call it some human beings, some people grew up with a uh flawed decision making um kind of a flawed decision-making mindset, which is they put all their eggs in one basket And it's not that it's their fault. It's really how we're kind of programmed into like growing up. We're like get a job, you know, work at the job and then retire. And because of that decision-making process, um, we end up I end up meeting people, uh, online who work like one of our clients, he drives 100 miles a day and he sells to oil rig companies and he's a salesman for oil rigs and so that's the reality he knows. He's been doing it forever and but it feels stuck. he's feels stuck with it because he isn't an entrepreneur. He can't just go online and create because also he's like older, right? So, there's all these people that exist that are like that. And then and then uh in order for like what we know our world, it's like, oh yeah, you can put together Shopify um uh you know store, you can run ads to it at the very beginning just with like bestselling products. There's drop shipping tools like AutoDS, Zenrop, all these things that tap into 30 plus markets, other Shopify stores, Tik Tok shops, and and then there's also a very big um I call it people who buy trends. Uh people who purchase products that are trending um and they that's their habit. They they like to purchase into these trending items. So from an image scrolling on their phone, they'll just purchase an item without like doing much research behind it because that's part of their behavior. Hey, Kevin King and Norm Ferrar here. If you've been enjoying this episode of Marketing Misfits, thanks for listening this far. Continue listening. We got some more valuable stuff coming up. Be sure to hit that subscribe button if you're listening to this on your favorite podcast player. Or if you're watching this on YouTube or Spotify, make sure you subscribe to our channel because you don't want to miss a single episode of the Marketing Misfits. Have you subscribed yet, Norm? Well, this is an old guy alert. Should I subscribe to my own podcast? Yeah, but what if you forget to show up one time? It's just me on here. You're not going to know what I say. I'll I'll buy you a beard and you can sit in my chair, too. We'll just You can go back and forth with one another. Yikes. But that being said, don't forget to subscribe, share it. Oh, and if you really like this content, somewhere up there, there's a banner. Click on it, and you'll go to another episode of The Marketing Misfits. Make sure you don't miss a single episode because you don't want to be like Norm. Oh, so I'm tying in the behavior pattern of people who uh love purchasing and contributing to the consumption uh you know that's how they contribute to society. they purchase products and then the other people who um don't know another way but will take too long to educate them uh really or some of them will never really want to learn and I'm pairing them together with an asset in the middle. Um that allows for uh them to be able to see that this world is real. It exists. It's not get rich quick by any means. it does take, you know, six, seven, eight months to even really like break, you know, um to to get into like the profit zone um and to have a sustainable uh asset. But that's what I that's what we do. We we pair these two audiences together in order to make that happen. And it does require a lot of back-end work as in you know in order for ads to work well you need to make sure that you're pumping creatives like crazy. So it is a volume game with creatives and then there's also speaking to suppliers and all these behind the scene things. However, the main premise is so much of the world still don't know that you can have a digital asset that uh is a good arbitrage between these consumers and then the suppliers, you know, and having that uh having them get a piece of that profit uh for themselves. And then over time because you build a good relationship with the bank through the asset through Shopify um you can go and increase your credit line you have you know and then you can even list your store um uh along the way I call it well I don't call it it's called drop branding. You start off with drop shipping, then you sell a certain amount, then you negotiate with the supplier, and then you can have your brand on the on the product. After you buy you buy in bulk for a while, then it can be a brand of the store. So, it allows for that asset to have increased value and be listed on like Empire Flippers or BIS by sell and have the potential to uh exit to another company that might purchase it for access to the credit line in the long term. Uh, and they know how to scale it beyond what it is. So, that's that's the uh way I describe this like world and that's how I see it. Um, yeah. And I can do it in a more succinct way, but that's how I describe things. That's good. No, that that's that's awesome. That's that's really really cool. So, you got your hands in a lot of things. Uh, so we're glad you could uh stop by and spend a little bit of time uh on the podcast today. That's uh really cool. You need to check out the uh the Driven Mastermind that's in uh in Austin uh next month, Perry Belchure's Driven Mastermind since you like to go. It's a $35,000 a year mastermind, but you can go as a guest for like a thousand bucks. You can DM me. I can get you. I'm in that mastermind, but the next one's here in here in Austin uh in July. You would probably get some you and your integrator would probably get some good benefit from that. Okay. Yeah, I would love to find like I'm nowadays what I've been doing is yeah, I hire. So with masterminds when I enter I negotiate and see if I can be a speaker and then two is like I see if I could get a day with them. Um I don't know Harry Belure he I don't know what his Yeah, he does. Yeah, we can we'll talk we'll talk uh I can tell you all about it um off uh off here. Uh but uh norm I just want to know one thing. You just want to know one thing. One thing that's only thing I want to know is taking that digital side and turning just I want to understand this like turning this into a physical side. It's like Kevin and I walking through a hotel and there's a ice cream machine. So it automatically draws us over to the ice cream machine so we can eat. Is that correct? Is that like the digital service does? I'm just wondering. [Laughter] It's similar, Norm. It's similar. Similar. Okay. Similar. Similar. I was just wondering. But uh Okay. At the end of every podcast, Kim, we always ask our misfit, "Do they know a misfit?" Yeah, I actually know a lot of misfits. Um but I don't know if you've ever interviewed uh you know I mean a lot of my mentors um are amazing um like Ravi Ravi Abuala his program is pretty good um maybe you can interview I don't know if you've ever interviewed him but he has an own podcast and his own audience and I think I mean he grew his coaching company to over 25 million um so far in the past several years like three three or four years, which is quite a feat. Um, so I could introduce you to him. And then, um, I don't know, Tanner is one of my Tanner Chester is was one of my clients and, um, he has a podcast, too. So, that could be another misfit person. I don't know if you've interviewed any of them. No, I haven't. That's fantastic. So, I think Yeah, this is the K. Have you interviewed him already? You must have. He lives here. No, we haven't. No, he he runs one of the biggest YouTube He has a whole office that's like huge in in Austin and he runs ads to YouTube. He's been doing it since he was like 11 now. Wow. Yeah, he he's like he's really really good with YouTube ads. We'd love to hear about that. Yeah. No, that one would be all three of those sound good. We'll have we'll have our EA Mary reach out to you and maybe you can uh get some contact information for them. We'd love to talk to them. Uh for sure. Yeah, for sure. Allaric, he's local, so he'll just like hop over probably. Uh yeah, perfect. Yeah, and he's in every mastermind I can think of. He's like in four on rotation. Awesome. Well, it's been great chatting with you. This has been uh this has been fun. Yeah. Yeah. I enjoyed speaking to you guys. I didn't realize when I was speaking and talking all those things. I'm like, man, that is a lot. Um but yeah, my main focus uh I've automated all the other businesses. My main focus is the Shopify one. Managing Shopify stores and scaling them is the is the main one I'm focused on right now. All the other ones came through my past, but I'm not juggling like a bunch of businesses at one time. I just focus on one for like years and years and years and years until it's gotten to a certain degree. Then I then I go into the next thing. So I just don't want to come off as like Kim is juggling like seven different, you know, companies because that's not the truth. No, but there's there's good lessons and good stories in each one of those. And so that and that's what you shared today. Um um I even learned a couple things and have a couple ideas off of this. And so that that's that's that's that know that's when you know you hit a home run. Ah I love that. All right. I had a fun time talking to you guys too. I know with Streamyard you like put me into the room. Yeah. Got another question. I'm sorry Kim. It goes back to rock climbing. Just before we let you go. Is it possible to learn rock climbing? Like, you know, it looks pretty hard, but can my feet touch the ground and learn like walk like do do that arch? I I could I'd love to do it, but I is rock climbing walls normally. Or you can just you can No, no, no, no, no, no. That's not going to happen. You'll never see me do that. But if I could touch the ground like low hanging monkey bars, but uh is that possible? There there is bouldering where you can be very close to the ground and just like a little bit So that that would fit you if you like bouldering. That's good. That's that's how we go viral. All right. We'll see you bouldering. All right, Kim, you had it right. I am going to remove you and we'll see you in a bit. All right. Thanks, Kim. Thanks, Kim. Now I got to figure out my other job. It's It's the green button. Norm or the red button. No, it's not. No, that'll cause an explosion. Uh that that was cool. Uh Kim is full of energy and full of uh a really good uh very good entrepreneur. Tons tons of information. Very very good entrepreneur and very uh very sharp lady. Um now now it just makes me like want to go and like well we've already talked about it for Dragonfish. You know we said we need an in integrator because you and I have all the ideas and uh we can't do everything. And so an integrator is going to be a key. And we've already talked about this a little bit, but um it just doubles down on that. And maybe we need two. Um and that's uh that was that was really cool. Yeah. One for the good ideas and one for the bad ideas. Yeah. One for my ideas and one for yours. Yeah. I have the good ones. [Laughter] Uh well, no, you've already had your your two good ones for this week. So uh you're not allowed to have any more this week cuz then I'll look mad. All right. All right. Very good. So, I I have to maintain my image, you know, like you can't bring me down. I I won't do that, Kev. Ever. But hey, if if you uh uh we never try to bring you down on this podcast because we're always trying to bring you up when in the when the world of marketing and and I think uh as you can see today from uh this talk we had with Kim, um I think a lot of people have some uh some things uh rolling around their head and some ideas on and some inspiration if nothing else. So, if you like this episode, be sure to share it uh with someone that you think might uh benefit from hearing it. Make sure you hit a hit that like button, subscribe, uh whether you're watching this on YouTube or you're listening on Apple Podcast or or Spotify or wherever you may be listening and leave us a comment. And if you want to check out some of the past issues, you can always go to marketingmisfits.co.co and you can check out the past issues. or if you don't have time to listen to an entire hour-ong podcast, we have something else that uh will take care of that norm. Right. We've got a couple things now, Kev. The uh YouTube channel, which does have the long forum. So, if you want to hear the entire uh podcast, it's Marketing Misfits Podcast. And if you want to hear the short uh version, 3 minutes and under, where we extract uh four or five different interesting uh pieces of information from each uh episode, you can head over to Marketing Misfits clips and you'll see a ton of three minute and three minute and under snippets. Uh but on top of that, we also got Tik Tok going on for us now. Just started a few weeks ago. That's awesome. Uh, I'm I'm looking forward to seeing some stuff on TikTok. Uh, oh, actually, you know what? I actually did the other day. I was like scrolling through and I was like, "What's this damn dude? Looks like Norm with a beard here." Oh, that's that's the Misfits. Yeah, I was dancing, right? Yeah. You I think you were trying to boulder. You're like going across a boulder and your pants are falling down. I can tell you they got hooked on a little little rock. Uh, all your little segways. All right. Hey, but we'll be back again next Tuesday with another episode. Uh so, uh hopefully uh we'll we'll see you then. Or in the meantime, go go go listen to some of the past ones. There's a lot of really good ones in there. I thought you were going to say something else. All right, guys. We'll see you later. Later. Take care. [Music]