Kevin King - 8 Figure seller & Amazon Guru | Ep 7

Kevin King - 8 Figure seller & Amazon Guru | Ep 7 Unknown Speaker: Yeah. Speaker 1: Drew, I'm excited about this call today. This is a unique call. This isn't your average call. Speaker 2: The king. We're going to interview the king. Speaker 1: The king of Amazon or the king of pop? Which one? Or the king of rock and roll? Speaker 2: The king of e-com. He's not even just Amazon. Speaker 1: Yeah, you're right. You're right. And the king of all things newsletters and AI and technology. He's the king of so many things. Speaker 2: Yeah, today's conversation is going to be really great. So, Kevin King, right? Really does a lot to kind of pioneer for people when he speaks around, like, what he's seeing with new things. Like, I've heard him speak at, it was Scale and Summit, Helium 10 Scale and Summit, that took place in Vegas last year, I think. Talked about NFT and some really cool novel ways. Now, it's like, the big buzz is AI. So, I'm looking forward to hearing more from him about what his thoughts are and where he's seeing this stuff go. Speaker 1: I'm looking forward to meeting him. Bullseye Sellers is going to be in sunny, beautiful Puerto Rico from June 11th to the 16th. You can meet Mr. Drew. I'll be there. Ryan will be there. It's going to be great. It's put on by Kevin King. It's going to be an awesome show. Enjoy this episode. Hopefully, I meet you in Puerto Rico as well. Speaker 2: Let's do it. Speaker 1: Kevin, welcome aboard. Thanks for coming. Speaker 3: Glad to be here. Ian, Drew, good to see you, man. Speaker 2: Yeah, you too. Speaker 1: I have like a million and one questions, but I think we're going to keep this under a million just for the sake of everyone's ears. But I think the main question I like to ask for people like you who I've seen, you know, Kevin, you're omnipresent. I don't know if you're doing if you're doing that on purpose, but you have a tendency to be very omnipresent in the Amazon community. Speaker 3: I put the stuff out there and some of it just happened. It wasn't my original intent to be. I'm a seller. I'm still a seller. I started out selling. I've been selling on Amazon for 20 something years, but as FBA, this FBA model that everybody kind of knows now since 2015. I was just a seller. I started five brands back then and then Manny Coats actually from Helium 10, the founder of Helium 10, had a little I run a Facebook group and I think it's called FBA High Rollers or something like that and I posted something in there like early 2016 because people were posting stuff. I was like this is BS. This is not how it works and people are just repeating it like parrots. So I set him straight and he liked what I said, said, hey, reached out to me. Will you come on the podcast? And I'm like, no, I don't have any interest in doing that. I'm just I'm trying to I got a bunch of money invested here. I'm trying to focus on building these brands. And he convinced me to come on. And I think it was like March of 2016. I just said it like it is. Everybody out there, you listen to some podcasts and it's a lot of fluff. People don't really dive into the weeds or ask the hard questions or say it like it is or talk about their failures or stuff like that. I just said it like it is and it resonated. From that, I got on tons of podcasts and started being invited to speak at different events. I was like, you know what? I can make a business out of this on the side too. So might as well do that and if I can help some people along the way, that's great. So that's kind of how that's evolved and now we've got eight different revenue sources around Amazon that I'm involved in and partners in or seller accounts or trainings or whatever. And so that's, you know, it takes about half of my time and the other half is still selling, which I think is important. Speaker 2: You have eight revenue streams and it's only taken up half your time. Speaker 3: People always ask me, how many VAs do you have? How big is your staff? It's a common question. I say zero on both. I have zero staff, zero VAs. I'm about to hire an executive assistant and one for one of my companies because it's reached that point. But I've just partnered smart. So like with Helium 10, for example, with them, I was going to do a course on my own. And I was like, you know what? You're going to have to probably give away like 50% as an affiliate commission. That's where most of the traffic's coming from, is affiliate commissions, people popping you. The guys at Helium Tencent, why don't we just do it with you? We'll go in on this 50-50. We'll take care of everything. They have all the people coming for the software. I don't need to do any lead gen. I don't need to do any affiliate stuff. They have all the editors to edit everything, all the marketing. They'll spend all the Facebook money. They'll do everything. I just sit and do my stuff. I just sit and, you know, And that's worked out well. And then that's evolved into like the Billion Dollar Seller Summit. And I have someone that produces that for me. You know, I sell the tick. I am personally involved in selling the tickets and and getting the speakers. But all the organization side, I figure I sign off on the hotel and, you know, some of the bigger things. But all the little details, I don't I have someone that I trust I've worked with for 30 years that handles that. So I do that on a lot of other of my businesses, too. One of my Amazon businesses, I got four partners. I just focus on one little slice of it and they take care of all the other stuff. That's why I try to work smart, not hard. I work a lot, but I work smart, not hard. I've been there where I had an office. I had $5,000 a month rent. I had 16 people working for me. I don't want to go back there. A lot of people They get into this business, it's all about how much money can we make. They brag about, I'm an eight-figure seller or a nine-figure seller. I don't give a crud about what those are. If I'm a seven-figure seller and I'm making the money without the headaches that I need to do the life that I want, I'm fine. I don't need to grow this to eight figures and start hiring 10, 15, 20 people and all the headaches that come with that. That's my philosophy. I want to put enough in my pocket to do what I want and that's a lot of money. I don't live on the cheap but it's not about how big can I make it which is what most people do and that just creates more problems. Speaker 2: What's taking up most of your time right now Kevin? Where are you focused? Specifically, and I don't mean necessarily in the near term, but in general, right? Because I know you got the billion dollar seller summit coming up. Speaker 3: Yeah, we have that in June. That doesn't take a tremendous amount of my time. You know, my Helium 10 stuff is about 15 to 20 hours a month total. And you know, I have a really nice contract that, you know, I could just do that and do nothing else and live a nice life. Really good life. Make more than what most people dream to make. But it's not enough for me. I go crazy. So we're starting up a new company right now that's dealing with eco-friendly dog products that's tied to Web3 and also doing a, you'll hear me talk about it, the Billion Dollar Seller Summit. Newsletters are hot right now. And newsletters for Amazon sellers I think are, including product sellers, I'm not just talking about service providers or software companies or whatever. As a seller, with a newsletter, I think you can crush it. I used to do newsletters back 20 years ago. We had one, we were doing 250,000 emails a day. We would get on Howard Stern back when he was on terrestrial radio before satellite and we literally have to restart our server like every two minutes because it was just blowing it up. We quit doing that around 2003. Just because that's when CanSpam came out, some of the spam filters started coming out and started affecting us. The tools weren't sophisticated like they are now where you can figure out what to do. The back-end tools weren't sophisticated. But now there's a whole plethora, especially with AI, a whole plethora of tools out there that you can use that just make this easy. So for building audiences, it doesn't matter what you sell on Amazon, I think this is one The missed opportunities right now, especially tying it to AI. I mean, we're doing stuff with like a dog. We're doing for our dog brand. We're tying sustainability into dog products. So we'll have a life jacket made out of 80% recycled plastic bottles that came out of the ocean or whatever. And so there's people that that's a big topic right now. And then there's obviously a big market for dogs. So we're mixing those together to make a niche. We have like dog waste bags that you pick up your poo on. If you're out on the trail walking and your dog takes a dump and you pick it up, a lot of times there's not a trash can nearby. You gotta carry that bag full of waste for a little while until you can find a trash can or a place to do it. So what do some people do? They just throw it in the woods or put it out of the way because they don't wanna carry it. Well, most bags including 99% of what's advertised as eco-friendly or biodegradable on Amazon, it's bullshit. They're not. They might in 200 years be biodegradable, but there's a lot of waste that's left. We have ones that within 30 days, they completely go back to nature. So you can feel good if I throw this in the woods. I'm not polluting the woods. And so we're doing stuff like that, but we're tying that into Web 3 which is pretty hot right now with NFTs and we're not using NFTs as like some speculative thing where it's like buy this NFT and you're going to be a millionaire, you know, like all these people are doing. We're using NFTs as a membership card. And it gives us a lot of cool abilities to do cool stuff with the products where we can actually put an NFC, not NFT, but NFC code on a product. And if you buy this product on Amazon, scan that code, it drops a free, like, NFTs are like collectibles, like baseball cards or like, you know, beanie babies or whatever. So you can drop something, airdrop something into a person's wallet just because they bought the product as a reward instantly. And you can do all kinds of cool stuff around that. So we're doing that. And then we're tying it into AI. So we'll create a newsletter aimed at dog lovers that are sustainable. And so there'll be stuff we can tell what people click. So if they they have a dachshund and they're always clicking the dachshund articles, we know this is a dachshund person always clicking the stuff about training. We know they probably have a puppy. We can tailor the newsletter using AI to be specific. So no two people get the same newsletter. Speaker 1: Does the newsletter come after the sale? Speaker 3: No, we're building the audiences on the newsletter before the sale. Speaker 1: That's what I'm interested in. Speaker 3: Instead of using a Facebook audience, that's the old way, go set up a Facebook group or Instagram channel. People have to come to you and you don't control where your posts go. I have 5,000 followers, 5,000 friends on my personal Facebook account and I don't know how many followers. I can post something on there. Sometimes it'll tell me on the bottom, 56 people saw this. I'm like, what the hell? And then another time, if it gets a bunch of comments and likes and shares, then it says 1,000, 2,000 people saw it. But it's not my whole audience. With email, you control it. You own it. And a lot of people say, well, email's dead. That's so 1990s. It's bullshit. Email is still the best medium and you own the customer. If I have a Facebook group on Facebook and I make one misstep somewhere or someone complains, Facebook takes the whole thing away. Even if I have pixels and when you're pixeling people, that's great. You don't own any of that. You've got to own that customer name and that list. I can talk about that on one of my other businesses. I have a list of 16,000 buyers that if I didn't have that list, that business would be gone now. But every year like clockwork, we sell calendars, wall calendars. I send out to these guys and I launch these products on Amazon, zero PPC, zero launch, zero giveaways, zero nothing. I just use that list, a section of that list, because a lot of these will buy it from me directly. If they buy it on Amazon, it's $19.95 for the calendar with pre-shipping with Prime. If they buy it from me, it's $19.95 plus $9.95 or $12.95 shipping and handling. I still have a significant portion that send checks and money orders in envelopes in the mail. Six figures a year of that. Speaker 1: Wow. How do you get from zero to 15,000 people on these lists? That's what I'm wondering. The guy listening that's going, okay, great idea. How do I start? Speaker 3: Well, if you have an audience, I'm doing it on three different places. I'm doing one with my Amazon crowd, which I already have a list. I already have a way to get that going really fast and through referrals and people know me. So that one's fairly easy. If you don't have a list, you're like, I'm just starting and I don't have nothing. There's techniques. I can't go into them here. I'm showing these at the Billion Dollar Seller Summit. I'm showing you here's the 20 tools you need to know. Here's the way to do it, to go from zero to 100, 100 to 1,000, 1,000. I can't give that away here because it's going to be there. I can talk about some of the more general things on it, but there's ways to do it. Of course, as you're selling, you're getting people on a list. You're adding people as well, hopefully, They're buying your products, but the beauty about product sellers, most people that have email news, there's email newsletters that have been built out. There's one called Milk Road. It's for the crypto industry. I mean, that's hot right now, but they started in January of 2022 and in August. It was October of 2020. Eight months later, he sold it for $8,000,000. Built it to 250,000 people, sold it for $8,000,000. Another one called the Morning Brew, took them three years to build to about a half a million or so, and they sold that for $27,000,000. The guys that do the podcast, My First Million, they talk about it sometimes there. And then there's another one sold for $75,000,000. It's a hot new industry, and there's a lot of people chasing shiny objects over there. But the tools are way better than when I first did it 20 years ago and now you can just do it. I've had five people working on this. Now you can do it with one or two people and automate a lot of this stuff and with AI. Like on the newsletter we're doing for the dogs to make it even more customizable with AI. We're like upload a picture of your dog. And we'll actually every day we'll have a different AI generated picture. It's all automatically done of your dog. Today is Valentine's Day. Here's your dog, you know, in a scene with with hearts. It's the dog's birthday. The dog, you'll get the newsletter, have a picture of your dog, like with a with a birthday cake and candles and balloons and whatever, happy birthday, all these kind of cool things that people will grab that. And then they'll share that because it's going to be cool and they're looking forward to it every day and they'll grab that and they'll share that on social media so that grows the audience. And then the advantage we have as product sellers is we have products. Most people don't have products to sell that don't have a newsletter. They're counting on either a paid subscription like upsells. Come join my mastermind or buy my training course or they're depending on sponsorships, people buying ads and placements and those can be a little bit difficult. But those can actually self-sustain it and actually make it. You can probably make a, we believe we can make a profit on that and then all the product stuff is gravy and I can do stuff with affiliate links in my category and send out, you know, for dog stuff and I feature a dog leash, feature a dog bowl, feature whatever and see what people are clicking on as an affiliate. I can make money off the affiliate links and I can see what people like. So if my audience, they all like a little travel foldable dog bowl, that's our next product we're going to launch on Amazon. I'll go out to them, what do you like about the ones you've gotten? What do you not like? Do all the typical product development stuff and then put that on Amazon, launch it through the newsletter instantly probably to page one near the top. Unknown Speaker: So there's a lot of cool. Speaker 3: Cool stuff that you can do around this and the tools will blow your mind and what you can do now. So that's That's something I'll be talking about there. And then I think you know, there's a little bit of a buried entry there's a little bit of setup involved in this and there's a little bit of different way of thinking but I Think the smart sellers are gonna I'm gonna do this and it's gonna help you differentiate you're not The problem is when I say newsletter, people think I get tons of these already. I get them every day. I just got one right now that's called Amazon News and Trends or something like that. I open it up, it's just a plug for a conference. That's all it is. There's no value in there. I'm talking about going after your audience and actually delivering value. It's that Gary Vaynerchuk punch, punch, punch, right hook or whatever he says. Deliver value, deliver value, deliver value, then you ask for a sell occasion. These newsletters are maybe 10% promotional, 90% value. Speaker 1: Is there a way to buy these newsletters? I mean, I have a client in the dog space and he was looking at buying some. Speaker 3: We're all about like, cause you know, there's, there's, there's, there's ways to buy some to get into it fast. There's one of the fastest way you have to talk about this, the billion dollar seller or something. There's 95% of the blogs that are out there are dead. People start a blog and you know, they post for a few months or whatever. Then they get busy, life gets in the way. They're figuring out they can't make money on this and it dies, but they might have an audience of a hundred, 200, 300 people, maybe a thousand. You can go out to those guys a lot of times and get leads dirt cheap. Speaker 1: They're not getting anything out of you. Speaker 3: There's tools that will let you find those. I see that at a Shopify site. I go to a Shopify site or something, or even in our space, software companies, they have the links at the top about us, pricing, plans, whatever, training, and they'll have a blog. I click on the blog. If I see that thing was updated like five times in March of 2022 and once in April of 2022, it hasn't been updated since, I actually lose, they lose credibility in my eyes. Better off to just take that damn thing down. Speaker 2: I'm really fascinated by this newsletter concept, this web 3.0 newsletter idea. So we just, uh, Brandon Young just did a session, um, on like how to basically how to integrate It's all manual right now, right? How to integrate ChatGPT and MidJourney and then DALI and combining these tools in such a way that like you can start to spit out like good iterations of product designs, right? So yours, like what you're describing is like Look, I've already got an audience potentially off Facebook, so I could integrate and maybe pull content out of there to personalize a newsletter, an actual written newsletter. But then to your point too, also pulling pictures to then generate a new AI image around like a dog, a dog in the family or whatever. Like all of it sounds super exciting. The thing for me that comes to mind is like when I think about like when we were trying to scale those types of things, you know, we've got, you know, all of our clients and they're clamoring for like new ideas. They want catalog design ideas. They want, you know, listing update ideas. It takes time. It just takes time to go through these things because the tools are still pretty nascent, relatively speaking. Like mid-journey, I just looked at an article on like what the quality of the images was from version 1.0 to 5.1 and it's like crazy. Speaker 3: Yeah, it's moving at lightning speed. It's every month. Speaker 2: Within a year or two. It's like not even long. Speaker 3: Yeah, it's moving. Stuff that was relevant in January is It's out of the water now. It's moving so fast. You know that old Moore's law that computing power doubles every 18 months or two years, whatever it is. In AI, it doubles every couple of weeks or something. It's something crazy like that. But the tools are amazing that are out there. That's like what I'm going to be sharing at the Billion Dollar Seller Summit. You'll have a list of those. So to your question about how can we do this for our clients, there's some people just depending on the AI, but I think that's You still need a human editor. One person could do 10 of these. AI can do a lot of the work and then one person to do 10 and then you could have experts from the field come in. That's what I'm doing to contribute because some of it they'll do it for free because they want the exposure when you have a big enough list. The tools are just from when I did it before to now. Night and day difference. I always say what's old, what's new, what's old is new again, or what's new is old. So younger people in their 20s and 30s, they hear about newsletters like, oh, this is so cool. This is like, dude, we were doing this 30 years ago. You know, people are sending them through the mail. There's nothing new. It's the technology and the way you're the medium and the opportunities that are new. But so I have a huge background, so it's natural for me. But you could do this. It depends on the level you want to do it at. One of the keys on newsletters is I subscribe right now to about 25 or 30 of them. One of them is for women and I have no interest in beauty products or whatever. I just want to see what the heck they're doing. How are they embedding affiliate links? What's the personality? These newsletters, everyone's personality is super important. It can't just be straight facts. The way you write it, the words you use, do you cuss or do you not cuss? Do you make jokes or not jokes? It is important. These newsletters get open rate. If you get a 45% open rate on an opt-in newsletter, that's considered pretty good. Most of them are getting 30 to 40% if you do it right. But if you've got a list of 10,000 and you're sending this out even once a week, that's 4,000 to 5,000 people that are opening this and at least giving it. Speaker 2: Yeah, I like this idea. It's like, look, I've got a list of 10,000 people, beauty product. I've got a list of 10,000 people. My product is kind of, if you assume, I'm going to use a men's beauty product because I can relate to it better. If I think about a beard oil, which I don't have my beard right now, but if I have a beard oil that I'm using on my beard, what's the beard oil that I'm going for? The one that we were playing around with, with MidJourney, was one that was based around an auto shop. Cans of oil, the old squeaky can kind of squeezy thing. We were like, hey, show some brands around this. Now I've got a list of 10,000 men who buy beauty products or buy my beauty products. If I go create four personas around that, right? I can segment those 10,000 people around those personas. Now I've got four custom newsletters that go out to each of those different personas in that 10,000 group. Speaker 3: It's customized and you don't need a huge list. You don't have to have, like Ian said, 15,000 people on a list. You just need 1,000. 1,000 good people that are opening this and it can move mountains. You don't have to have a huge list to make these work. It can be great. Like what you said, you can either get that information. If the beard guys are auto people, you can actually have mid-journey all their images in auto shops or with cars or whatever. If they're motorcycle people, you can have it motorcycle. You can even have a section in the newsletter every day That's a tip not about beauty, but it's some news or some sort of cool thing about motorcycles. And the other guy gets one that's interesting about tips about cars. And then there's other stuff about hygiene and all the other stuff that you might have in a normal beauty thing. And you can test other people's products. You're thinking about here's 20 products. Um, I'm thinking about doing, you know, put them as affiliate links, make a little bit of money and see what people are buying and get their feedback from those. Uh, and there's so much, there's so much you can do. Speaker 2: What I love about this is like, there's a lot of that stuff that's going on in the news right now is about the fear of like job loss and like all this, like this is going to be so dramatic. It's, you know, it's, it's a big deal. What I like about this conversation is we're talking about how you use these tools to go next level. If you're a copywriter right now, or a designer, or somebody who's in that space, doing things like this, this conversation is about how do you take your existing skill set, because you know what needs to be done, but use the tools in a way to really drive a lot of value for clients. It's really moving away from the fingers on the keyboard work, which is kind of the You know, pre-ChatGPT, pre-mid-journey kind of thinking. So how do I do this to really take it to the next level? Speaker 3: Yeah. And the tools, it's going to displace a lot of people. I mean, there's a lot of fear mongering going on right now. There's no doubt, but people will adapt. I mean, when. A hundred years ago, people were, the jobs were all farming and you're out picking blueberries and wheat and whatever. And then the industrial revolution came and it knocked out a lot of jobs, but we adapted. So it's going to happen. People are going to lose their jobs or they're going to get replaced, but it'll adapt. And the ones that adapt the quickest and the easiest are the ones that learn this stuff and learn how to do prompt engineering that are graphic artists and learn how to actually go on. And it's, they actually learn. They may not have learned this before. They just know how to make it look pretty. But when you can tell mid-journey, you know, use this aperture and this focal lens and this blah, blah, blah, you're going to need some of that. If you have those skills, you're poised. To crush it on this. I mean, there's a guy named Ori. It's a an artist that was a AI convention I went to back in April and he he's a hand traditional hand-drawn kind of guy but he's adapted to this AI and he's using like exactly what you said all his knowledge and techniques to actually create amazing stuff now with AI and Right now in our space, in the Amazon space, most of the AI is, everybody's using it because it's a thing to get on. It's just like 20 years ago, everybody had to have .com at the end of their name. If Drew, you and Ian were starting a dry cleaning store, you'd call it Drew and Ian's .com store, even though if you didn't have any internet. Everybody's putting AI or IO on the end of everything now. Speaker 2: For sure. Speaker 3: It's not that. Most in our space is just here's how to rewrite your title. Here's how to rewrite your bullets. Maybe some people are getting a little more sophisticated how to use the tools to analyze your PPC. It goes way beyond that. Steve Simonson is going to be talking about it at the Billion Dollar Seller Summit and showing some draw dropping stuff way beyond that, about how to systemize your business with it and how to do a lot of cool stuff. I think the AI is, like Steve says, it's like the invention of fire. It's that profound and it's only going to become more and more in our lives. There's some bad sides to it. We're not going to know what's real and what's not real in the future. Now, a lot of times you can still tell if there's a mid-journey picture, the hand is off, the face is a little distorted or something. Speaker 2: Yeah, seven fingers on the left-hand side. Speaker 3: That's going to get fixed. And so like the 2024 political election, I'm concerned because we know about it. But the average person on the street that doesn't even know who the vice president of the U.S. is, you know, the Jay Leno streetwalking kind of person used to see where they'd ask them, you know, what states the Grand Canyon in or what countries the Grand Canyon in, you know, they don't know. Those people are going to get fooled a lot. And there's going to be a lot of misinformation and a lot of stuff. So there's some legitimate concern. But from our point of view on the business side, this is a massive opportunity. And if you're not messing with it now or at least getting dabbling your feet and learning some of the lingo and you're going to be left behind. Speaker 2: It's funny though, man, because it's like we're not talking about this right now, like in as a like a culture, but the tools that are going to go and validate that information are going to be the same tools that create it. Right. So you're saying the Grand Canyon, you know, is, you know, a monument from China and there's a lot of people that believe it. There's going to be tools that go out there and validate whether or not that post is accurate. We're not having that conversation yet, but the same technology can be used to the inverse to actually validate truth. Speaker 3: Yeah, that's true. No, that's gonna be that's gonna be the issue and we're gonna have to figure out you know, what was I can't remember the specifics but right now like on crypto if you have a Metamask wallet, you know, it's 24 individual words that you have to memorize now that there's a way or write down and put in a safe or whatever if you forget them you're screwed or if you don't have you know backed up somewhere you're screwed and To crack that in our current technology, it takes, I forgot, something like 3,000 years or something or whatever. That's not the exact number, but it's some crazy number like 3,000 years that it will take a software program trying all kinds of different combinations to crack that. Quantum computing is expected to start debuting around 2026, 2027 is the prediction right now. That's going to change everything again because that will allow what's taken 3,000 years now to crack a password. It can do it in about 30 seconds or a minute. That's how powerful quantum computing is. You're just going to have to memorize 200 words instead of 24. Yeah, it's going to be biometrics or I don't know what the answer is. I don't know if that's going to happen in 2026. That's just when the quantum, they're saying it's going to become more of a reality. 20 years from now, our iPad, our iPhone is probably going to be a quantum computer that can freaking, I don't know what it can do. I mean, we don't know. Nobody knows really. Speaker 2: Well, what are you thinking about? Like, what do you think about the authenticity of the content, right? Like, so we're talking about like these new, and we don't have to focus around the newsletters. We're just going to go back to that to kind of pick up off that. I'm a marketer. I've got this workflow figured out even with the current state of the tools, whatever, and I'm doing this. I'm sending out segmented, customized, based on personas kind of content. What are your thoughts on the consumer perception of like, is this real? And do I trust this brand even though it's super relevant? Speaker 3: Yeah, I think there's going to be some of that, but that's why I think this person, like on the newsletter example, having a personality and having a face and still having humans. It's important. There's some people, you know, some of the affiliate markers saying, oh, you could just do all this by machine. Just just go out and use an AI newsletter and you create a thousand of these and a thousand industries in a week. And just start pumping them out. And if you get 500 or 1000 subscribers in each, who cares? You can sell an ad for 100 bucks a day on each one of them. You're making 10 grand a day or whatever the number they may be promising is. But those, I think, are short lived. Those are going to be those are going to go just like with NFTs, with some of the rug pulls and a lot of the people just doing crazy stuff that there may be some of that and someone may make a little bit of money for a little while, but people will see through it. So I think you still need that human touch. You still need some sort of human touch and how you're going to validate that. The old way, if you're dating somebody and saying, hold up a newspaper with today's date next to your picture. So I know that you're not catfishing me. It's not a picture from 40 years ago and this is really you. You could fake all that with AI. With voices, you could do it with 11 labs right now. You can do anything with anybody's voice and make it sound like it's real. So that's that is a problem. So that's where I think you're going to see some IRL stuff becoming more important in real life things. You know, I think you can see a more in-person type of stuff for how do I say this for more validation or for more. Speaker 1: Yeah, validation is a good word. Speaker 3: Validation. I want to see him with my own eyes. Speaker 1: Yeah, exactly. Speaker 3: Sitting at the bar across from me when he's telling me his stories or his marketing or whatever. I don't know. That's a very good question. I don't know the answer to that, but I think that type of thing is... Speaker 2: No, you're right. Speaker 3: You're going to have a finger scanner instead of a mouse. You're going to have a little finger scanner that's, you know, when you're on a zoom call, is this really, you know, it's know your customer. Is this really Ian? Yeah, I put my finger on there and you know, it is. Yep. Speaker 2: That's really like it flashes. Speaker 3: I don't know. I don't know. I don't know what's going to happen. Speaker 1: I can be like, wow, Kevin's, Kevin's been deceased for 15 years. He's still doing, he's still doing Google meets. Speaker 2: Like this is the thing. So like, this is what I find interesting, right? As an entrepreneur, right? Forget about Amazon and selling products and everything. It's just like a tech entrepreneur. It's like there's all these great tool ideas that are gonna come out from all these new things that are available, right? All this AI tool, all the legit ones. This is the flip side. I was referencing it before, like, how do we validate all of it, right? How do we create authenticity around it? How do we know that, you know, The Grand Canyon is not actually a monument in China, right? And these tools are going to come out to do just those things. Like, how do I know that this conversation is even real to begin with? How do I know that I've got a customer testimonial that isn't completely made up? Right. Speaker 3: I mean, right now, that's something there's people buying reviewers on Amazon that are using AI to write the reviews. I know I know of two of them specifically that told me they don't write any of their reviews anymore. The Revine reviewer is getting 20 products a week or more and AI is writing all the reviews. Speaker 1: Long story, AI writes five stars. I'm okay. Speaker 3: That's right. So that's already happening with, you know, and Amazon is about to shift. I don't know if you've seen what's They did an amazon science. I think it's at science.amazon.com. You can probably find it. Speaker 2: Yeah, I've been there. Speaker 3: There's a story from last year where they actually said they're going to start using reviews to actually rank products. Not how many stars you have or not what the score is, but what people write in the reviews. They're using semantic indexing to actually use what people are saying in your reviews to determine whether you rank in spot 3, 5, 10, 20 or whatever. Not just your SEO. Speaker 2: For the audience, it's amazon.science is the address. Speaker 3: Yeah, sorry. Sorry about that. So yeah, it's there's a paper from last year where they talked about it at a convention in Norway. And I think they may have started to implement. I'm not I can't get confirmation, but I think they may have started to at least dabble or test that. And it wouldn't surprise me if they roll it out. If you just saw last week, I think CNBC put this out or they found somebody found it. There's an ad post for a. I'm an AI engineer in Palo Alto, which is where A9, that's where the algorithm department is. And they're looking for someone to come in and help them revolutionize search. And they actually say it as a paragraph in there. They're going to revolutionize search, just like the wheel revolutionized, you know, transportation. That's what they're going to do with search with AI. And I think you're going to see, my belief is that sometime later this year or by next year for sure, you're going to see search dramatically change on Amazon. You're going to see where now, you know, we can SEO, we can keywords in our title, the keywords in the back end, you know, there's certain ways what people clicked on. We can kind of engineer our way to the top if you know what you're doing. I think that's going to go away and it's going to be a whole different way of ranking because I think what's going to happen is I'm going to be able to go to Amazon search bar and let's say I'm going to the beach with my family in June for family vacation and I'm like, shit, I need a I need an umbrella. What else do we need? We need some chairs. We need a picnic basket. We need the blankets. We need whatever. I think I'm going to go to Amazon search and say family of four, two small dogs, Toyota Highlander, going to Panama City Beach, Florida for five days. What do I need? And it's going to spit back. Oh, Kevin, based on this, we know this will fit in your Highlander. We know you have two small dogs. We know you have this. These are all the products that we recommend for the beach. You know, you're going to need in Panama City has this temperature this time of year and it's a chance of rain or whatever. And you're going to need all these things. And our products are going to be displayed in some sort of algorithm. That will show that. And so instead of me having to type in umbrellas and find an umbrella, type in beach chairs, find beach chairs, it's going to tailor that and they're going to know what I've bought in the past. So they're going to know that Kevin, three years ago, he bought an extra wide chair. So he must be a bigger guy. So we need to make sure he has a sturdier chair or whatever. I think it's going to get to that level. Speaker 2: Yeah, sure. Speaker 3: And so how are we going to game that? You know, like we do now as Amazon sellers, there's all these SEO techniques and I'm sure there's going to be ways, but it's going to radically change. And I think when that happens, it's going to, I think you're going to see some businesses that are doing 50 million a year on Amazon go to a million a year. I think you're going to see the inverse too. Some people are doing a million a year, all of a sudden be exploding. And I don't know, I don't have the answers yet. I don't know exactly what they're doing, but I firmly believe it's coming and it's going to change everything. Speaker 2: This is great. I love this conversation. Speaker 1: I don't know if I like her or if I'm freaked out. It's both. Speaker 2: I love it and I'm totally scared, right? Speaker 1: Exactly. Speaker 2: We run an agency, so the things that we were doing six months ago aren't working today. Forget about AI, right? It's changing. Now, you've got this huge tsunami of change that's on its way. We know it's there. We don't know what to do with it or how to react to it. We're just going to be literally clamoring around like a literal tsunami to try to survive it. Speaker 3: This is another reason to own your own list. Speaker 1: We're going to be as stupid as everybody else for a little bit. Everyone's going to be equally stupid and then everyone's going to have to race to figure it out. Speaker 2: That's the point, man. Speaker 3: But this is why you need to be on top of it now and at least getting a cursory knowledge of it and seeing what's coming. Because that way you're better prepared and not going to be caught off guard. The people that are just pooh-poohing it, all they've done is say, yeah, I signed up for OpenAI and went and played with ChatGPT a little bit or I dabbled with MidJourney and that's kind of cool. You need to go much deeper and follow some of these newsletters, follow some of these things that are happening. And stay on top of it and be prepared. And that's that's the other reason, like I said, for starting a newsletter is you own that. If you can do that now before all these radical changes come, you own that audience and you own that list. At least you have something. Speaker 2: What would you like top three, top five, whatever you want to share, like what should people be, where should we be paying attention, like what newsletters, blogs, articles, websites, whatever, Facebook groups should we be following? Speaker 3: Well, you should follow something that's of your interest. So there's tons of them. There's 100,000 plus newsletters out there around different subjects. You should find you should follow something of your interest in but be almost reverse engineering studying them what they do. How are they writing? How long are they? Speaker 1: How long? Speaker 2: No, I meant I'm sorry. I wasn't clear enough I meant like articles to stay on top of like, you know things that are going on with with this new tech AI Some of the better ones like eat body brain is a really good one neon pulse, which is started by the guys that started a. Speaker 3: So Seller Tools, they sold that to Carbon 6, but one of the guys, Troy, started that. It's called Neon Pulse. Body Brain would be another one. Superhuman would be another one. Speaker 1: These are all tech-centric? Speaker 3: Yeah, they're all tech-centered. Let me pull up this real quick. I can just give you a look. Speaker 1: Yeah, you can share it. Speaker 3: There's the top AI newsletters and how many subscribers they have right now. They're growing fast. Speaker 1: Wow. Kevin, I'm going to copy this and share it in the YouTube description for everybody too. Speaker 3: Yeah, that's fine. So that last one says the Intelligent Ag. That's not the name of it. It's the Intelligent Age. Speaker 1: Obviously, if you subscribe to a half a dozen of these and you're reading even passively, you're going to you're going to have more of a clue of what's to come than the average bear. So. Speaker 3: Oh, yeah. Speaker 2: Oh, yeah. Speaker 1: Yeah. Speaker 3: You don't need to read all these. Pick a couple or try them. And some of them you're like, oh, that's I don't like that one. I don't like this guy's attitude. I don't like whatever. Pick two or three. I would not just do one. I would do two or three because I'll have different slants. Some of the same news you'll see crossover. They approach it differently. Speaker 2: I'm in a Facebook group for MidJourney right now that's been super helpful to kind of understand what's going on, mostly because I'm seeing what other people are doing. Your point earlier about Ori, I think, I don't know this person, but Ori, you were referencing, really understands art, photography really well. That is their advantage. I don't know anything about these aspect ratios. I'm going to have to go learn them. But that's where the power really is and getting that image to go from like okay to like wow, it's gone next level. Speaker 1: Make it pop. Speaker 3: And there's a lot of photographers that are professional photographers that don't know that stuff either to be honest. Because stuff has gotten so easy where they just use this lens and this lens. But if you ask them the technical side of things, a lot of them don't know. So that's going to be important to know all that to be good at prompt engineering and to get what you want without spending days refining it to be able to do it in a matter of minutes. But it's incredibly powerful what it can do. Speaker 2: It's tough, man. I love it. Speaker 3: I mean, even now with Amazon Pictures, I mean, you can there's tools where you can take your photo upload of your product, of your water bottle, upload it and say, I want this water bottle in a scene with a blonde girl. With a bowl of cereal in front and I want the background to be a kitchen and it'll do it and it looks real. Speaker 2: Yeah. Speaker 3: Shadows and everything. Speaker 2: It's not mid journey though. I've been trying to use mid journey for that. Speaker 3: No, it's going. I think it's stable diffusion AI unstable diffusion. People are using this on. There's a couple to eat content is one of them. And there's another one called, I just mentioned these on the Helium 10 Elites yesterday. Speaker 2: We've got a workout brand that we work with and we were trying to create images of these men in workout scenes. We got super close except for the product. We just cannot get the product to look great. Speaker 3: You upload the product itself and it can be a shot on your iPhone from your Chinese manufacturer and it can do some amazing stuff. It's called CASPA, C-A-S-P-A dot A-I. They have a little demo video. It's like a minute and a half long there. If you watch that video, it'll show you what it can do. And it's pretty impressive. They actually took a picture of a guy. A stock photo of a guy that they had and they said change him from a Anglo to an Asian. Throw him in a gym and you know do all this cool and it did it. Speaker 1: It looks real nuts. Speaker 2: All right. Speaker 1: Well, Kevin, we are we are out of time. I am thrilled you came. I'm also a little scared for what some of the stuff you mentioned. But it's a good scared. It means that at least I know there's something coming and I'd rather not be as blindsided as I would have been without this conversation. So thank you. Speaker 3: No problem. And you guys will get a lot. I know you were curious about that newsletter, but when I speak at BDSS, I'll be laying it out. Speaker 1: All right. Speaker 3: So you guys will get a lot. You'll be taking some notes on a lot of the cool stuff to explore on that. Speaker 2: Yeah, that's awesome. Kevin, thanks, man. It was really, really, really great conversation. I really enjoyed this. Speaker 3: Appreciate it, man. Thanks for having me. Speaker 1: Thanks, Kevin.