How to Use AI for Amazon Product Research and Find the Best Products

How to Use AI for Amazon Product Research and Find the Best Products Speaker 1: Hey, how's it going? It's Ollie here. So in today, we're gonna do some product research. This makes it really easy because all you need to do is follow the prompts, right? So click one of the buttons here. What category of products are you interested in? So obviously it's asking me, you know, a bunch of questions and you can just ask. I can just answer. So if I say pets, for example, We're going to have a look for a load of examples of products in the pets category. Then it's going to ask me about the material. So I'm just going to say really any material because I'm not that bothered, but you may have a preference. Maybe you don't want to sell plastic products or something like that. You want eco-friendly. Totally fine. You can say that. As you can see, it's already dialed in with the kind of products we want to sell on Amazon, right? High demand, low competition, small, light, easy to ship. So it's asking, do you want me to generate the list? Yes. And just like that, In a couple of seconds, it's going to give us a list at tons of products for us to go and do a deeper dive on on Amazon. So it used to take us so long to come up with these product ideas because we need to find weird ways to like trick the search engine on Amazon to find these products. But with AI, it makes it so much easier. It's given us six so I'm going to say can you give me 100 more because we want a load of them and it's doing all the thinking work for us. Which is just so nice, right? So let's have a look. I'm going to take some of these Apple AirTag holder collars. Okay, so let's take that example. Pretty cool idea for a product. I'm actually going to put it into Amazon.co.uk and just have a look at what this product actually is. Alright, so this is a It's not the AirTag itself, but it's a collar for your pet with a little silicone thing that goes around the AirTag. So, brilliant idea because if your cat or your dog goes missing, you can just have a look on your phone or whatever, see where the AirTag is, track them down. Pretty genius. So, what we're going to do next, now we've got this idea for a hot product, is analyze it. And we want to have a look at the four elements of the smash hit product radar to see if it's a good fit. These elements are high demand, low competition, low hassle and gap in the market. So we're going to start off with high demand like we're just going to look Are people buying these? Right? We don't want to sell something nobody's buying. Are people buying these? The answer is yes. I'm using AMZScout to check this, by the way. If you don't have this, that's totally fine. You can actually use AMZScout's free sales estimator. And what you can do is just grab a few of the products and check to see they're making a decent amount of sales. We want at least like 300 sales a month on like three of the products and then we know the product is selling well and there's definitely demand. So what I'm going to do is grab the best sellers rank. It should be on the listing somewhere so I can show you how you can do this for free. Let's have a look. For some reason this listing doesn't have it. If it doesn't have it, just find another one and it's usually in the additional information. There we are, additional information, best sellers rank 628. So we can go over to the AMZ estimator, choose the country, choose the category. If I'm going too fast, by the way, feel free to like watch this over and over again until it makes sense. Enter the sales rank here and it will tell you how many sales it's making. So it's making 1,430 sales a month. So that's not bad. I mean, they're charging how much? £5.97 for this product. Okay. And by the way, I've got clients who've been selling products £5.99 for more than a decade and making £1,000 a month profit after all expenses. So you might think this is a little low price, but it doesn't really matter as long as it's profitable. These products sell in very high volumes because they're cheap. So they're making around about £8,000 a month. With this particular AirTag collar. So this one has high demand but we want to see like does the whole niche have high demand like do people want to buy lots of different types of these collars. So for this I'm actually going to use AMZScout Chrome extension because it's easier but you can just go ahead and use the free one to have a look if you don't want to get the software just yet. The good thing about this is I can sort by revenue, so I can very quickly see how many people are crushing it in the niche. As you can see, there's 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17 sellers making at least £3,000 a month. All of those sellers are making like probably at least £1,000 a month profit, maybe £500, £1,000. Some of them are making £3,000 a month profit, you know, after all expenses. So we know if we offer a product into the niche and it's like really good quality and the customers like it, we can make money too. So that's the first thing you want to look at. Does it have high demand? The next thing, the next element of the smash hit product radar is low competition. So how high are the competition levels in this niche? For this, we're going to have a look at the number of sellers With a lot of reviews, right? 500 reviews or more on a listing means that customers really trust the seller. And as a customer, you want tons of reviews to look at to see, is the product good quality? Alright, so how many sellers have more than 500 reviews? Now we want to make sure we don't count the duplicates because it's the same listing. So we just count them as one. So these ones here we just count as one. But how many sellers have at least 500 reviews? How many sellers do the customers trust? Well, there's 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17. I think that's a duplicate. No, 18. There's 18 established sellers on this page with more than 500 reviews on their listing. So this is a red flag, right? Why? Because the competition's a bit too high. If there's 18 sellers on this page that customers trust, they're probably going to buy from these sellers rather than you, a new seller. Alright, so it might be a little bit hard to compete in this niche. Now, the only way we can get some validation and hope that we could compete is by finding what I call a beacon product. So a beacon product is like a product that lights the way and shows you there is opportunity For a new seller, they've got really low reviews and really decent revenue. So this seller here has only got 10 reviews on the listing and they're making £3,407 a month. Okay, it's this product here. So if they're doing it and they don't have a lot of reviews, you could potentially do it too. Okay, so there is high competition but there's possibly an opportunity for a new seller to do okay. Alright, cool. Well, let's keep going. So we've looked at high demand. We've looked at competition. Now let's look at low hassle. Is this product small and light? Would it be easy to ship? I mean, the answer is yeah. It's a collar. It's easy to manufacture. It's literally a piece of, what is it, material with a little silicone tag on it and a little buckle. You could fit probably a thousand of them in like a box. Not going to be very difficult to ship and it's easy to ship to customers. It's easy for customers to use. They don't need an instruction manual. This thing's easy to sell. It's easy to manufacture. It's definitely low hassle. Good. All right. So what about gap in the marketplace? This is the final element you want to analyze when you're looking at products. Why? Because there's no point offering something to the market unless you're adding value. You want customers, they're going to be asking themselves, why should we buy from you rather than all the other sellers? And it's not going to be because you have tons of reviews in the beginning because you won't have any reviews in the beginning. Alright, it's going to be because your product somehow is better than the other products in some way. Maybe it's a new color. Maybe it does something that the other ones don't. If the other products have some kind of flaw, maybe you've fixed that flaw. But you need some way to convince the customer to buy your product. Right. So let's look at some of the best sellers on this page and just see what can be improved. All right, the clues are always in the reviews. So what clues can we find? Well, this one sells really well. It makes like, what is it? 18,000 a month, something like that. Sorry, 15,000 a month. And of course, some customers are not going to be happy. And when a customer leaves a one-star review, like usually, it's because of unmet expectations. Like they wanted the product to do something and it just hasn't done it. Right, so if we can actually meet those expectations with our product we'll get the sales even in a crowded niche Not suitable for pet collars or anything that's not kept inside other items Interesting. Okay air tag remains exposed and not secure at all Interesting. So obviously if you're going to have an air tag on your cat's collar or your dog's collar Do you want it to stay put? Right, and this is apparently slipping out of the collar. So that's a big flaw. So if you could just make it way more secure, some customers are going to buy from you rather than this seller, right? Because they'll look at the reviews and they'll see, well, it's not secure. What else is on offer? Great thing is you can actually advertise your product on other people's listings. Like if you go down to any listing on Amazon, You can actually see adverts, sponsored here, adverts on the listing for other products. So you can get your product here on this products page. Now, because it's got 11,000 reviews, obviously loads of people are going to be clicking on this listing going, okay, let me check out this pack of AirTag collars. They might see that, oh, it's not secure and it doesn't hold it properly from one of the reviews. But then they'll see your one in the sponsored section that says extra secure and has like a unique mechanism to hold the silicone, to hold the air tag in place. And I'll be like, actually, I'm going to take a chance on this new seller and buy theirs instead. This is how my clients make so many sales even though they have zero reviews, right? Because they've done something better than the big sellers. Even if it's just like 1% better, right? So, is there anything else we can find? I mean, that's already a pretty big flaw, right? The AirTag falling out. Beware, fell off my set of keys on the first day. Well, that's not good. Flimsy lost AirTag within a week. Not fit for purpose. Fell out of the silicone holder. Very tight to fit. Tag does not stay in. Right, so we've got a theme here with this listing. We've definitely got ways we can improve it. So is there a gap in the market? Yes, there is. So what do I think of this product? Well, it's definitely got high demand. The competition is also quite high, but there are some opportunities. I'll probably want a lower competition product, honestly. It's definitely low hassle. It's really small and easy to ship. There is a gap in the market because this product in particular, the air tag falls out so we can make it more secure. And yeah, it's an okay opportunity. Competition's too high. So really we want something that looks a bit more like this. This is a product I analyzed a while ago called Magnetic Gift Boxes and does what it says on the tin. They're literally boxes. To present the people with a load of presents in with type of ribbon, sometimes they come with tissue paper and the stats for this niche is perfect. The demand is really high. There's loads of sellers making 3k a month and the established sellers are low. 1, 2, 3, 4, 5, 6. That's pretty low, right? It's not a high competition niche at all. There's plenty of room for a new seller to come in, offer something better and make sales. In fact, one of my clients did sell something in this niche and they were okay with me sharing it because they found it on a previous YouTube video anyway, so it was already public. But they made a load of sales in this niche. Why? Because there's space for new sellers to compete.