How to Sell on Amazon for Beginners and Own the Buy Box (Secret Strategy)

How to Sell on Amazon for Beginners and Own the Buy Box (Secret Strategy) Speaker 1: How to sell products with no competition, making the buy box yours 100% of the time and customers needing to buy from you and you only. That's the key there. If you want to sell products with no competition, you need to get the buy box 100% of the time so customers can only buy from you, no one else. So with this secret, I'm actually going to reveal to you three different strategies. Not just one strategy, I'm going to show you three ways you can do this. So we got to control the buy box. Why? Because here's what happens. Some of you, if you've been selling on Amazon, you've probably seen this happen before. Some people call it the race to the bottom. The person with the lowest price gets the Buy Box. So what happens? This person tries to beat this person's price by one penny. This person tries to beat this person's price by one penny. It becomes this penny war. What happens? It keeps dropping the price, dropping the price, dropping the price, which drives profit down. Well, and then if you get more and more sellers keep popping on it, you get less control of the Buy Box, which means less sales. So here's what you gotta do. You gotta get 100% of the control buy box by getting exclusiveness. This means that you're the only one that can sell it. So if you get 100% exclusiveness on the product, you're the only one that's gonna have the buy box. So here's the three strategies to get exclusiveness to the buy box so you're the only one who can sell it on that page. The first one is exclusive rights. So there's five steps to this. So the first step, find a local company, step one. You can go to local chamber of commerce, city businesses, industrial zones, networking events, Google Maps. You can even post on classifieds or Facebook group pages, which we already kind of talked about ways to find them, but basically go find a local company. Step number two, ask them if they're already selling products on Amazon. Say, hey, you've got some cool products here. Are you selling them on Amazon? And that's what we want to ask them. Then probably they're going to say no and that's what you're going to do in step number three. Explain to them, well, your competitors are selling on Amazon and here's why you need AMZScout. Here's why you need AMZScout because what you're going to do is you are going to do some research and see how much money similar products are making on Amazon. Hey, I see that your competitor, Joe over there, he's doing $30,000 a month in sales selling this product. Awesome, their blood's gonna start boiling, they're gonna be upset because they realize they are missing out on a huge opportunity. But how do you find those sales numbers out? You need AMZScout. You need AMZScout so that way you are able to Show them those numbers because once you explain, hey, your competitors are making money on Amazon and this is how much money you can make, now you've got their attention. So then in step four, here's what you do. You then provide the solution. Now that they see the problem, the problem is that their competitor's making money on Amazon and they're not on Amazon. So now you provide the solution. You say, hey, I'll tell you what, I'll take your products and I'll sell it on Amazon for you. You don't have to do anything. I'll do all the hard work under one condition. We want exclusive rights to sell that product on Amazon. And what do you have to lose? You're already not selling it. It's already not on Amazon. So you've got nothing to lose, but a lot to gain. So what we'll do is we'll sell it on Amazon for you. But all we want is exclusive rights because we're gonna create the listing, we're gonna put the pictures on there, we're gonna sell it to customers, we're gonna do all the hard work for you. So when you pitch that to them, they're gonna be like, yeah, definitely. I mean, it's a no brainer, right? It makes perfect sense. You make them money and they didn't have to do any work. So then here's step number five. And here's a cool little trick. You're going to ask them to provide the products. You're going to say, hey, I want this to be a partnership. So you provide the products and I will sell them. When you do that, that's called consignment, meaning that you only pay them when the item sells. This is how you get the items up front for free without using your own money. You provide the products, I'll do the selling, we'll split the profits. It's a win-win for both parties. That's how you get products for free. So pretty cool trick. Tell me in the chat, just type in awesome or cool or something like that. If you think that that's a cool strategy so that you get exclusive rights and you get them to provide the products to you for free through consignment by a partnership. Head to the chat, tell me, I'd love to hear comments on that. I do see someone says cool, awesome. Glad that you like that. Another person says cool, great, awesome. Glad that you guys like that strategy. I've got some more tricks up my sleeve that I'm gonna be showing you all this evening. So here's another one. This is called rebranding. So rebranding, what this is, is you take a generic product. So let's, here's one for an example. So see this right here. There's no brand on here. If I open it up, you're gonna see there's a product in there, but there's no branding. So here's what you do. You get these right here. You can get these for like less than 20 bucks on Amazon. It doesn't have to be this specific one, but what this are, these are stickers that you can print off. And put on products. So you just print it, put it in your printer, print it off. And then you take this product right here and you just slap a sticker on there. And just like that, it becomes your own product. Or there's option number three, which is called private labeling. This is where you go to a manufacturer and they put your brand on the product. That's called private labeling. When you have something that's your own brand, whether you do rebranding or whether you do private labeling, it becomes your brand. That means you're the only one that can sell it because you own the rights to that. So I did this with a friend and let me show you what happened. He came up to me and he's complaining. He's like, hey, here's the problem. He's like, There's over 105 sellers now, which has driven the product down. It used to be selling for $25. Now it's gone all the way down to $10.99. It's like I'm only making $1.10 and there's 105 sellers. I said, let's do this. Let's take that product. Let's slap your own brand on it. We're going to rebrand it underneath your brand. And let's turn around and sell it. Here's what happened. See that right there? Now he was able to sell it for $28.99 and make $17.38 profit. He's able to make 17 times more profit. And it's the same product. We just, all we did is we changed out the brand on it. And so he got no competition. He was the only one selling it. So you might be wondering, where do you buy these products instantly? Well, you've got dollar stores, promotional stores. You can do a Go to those stores and do rebranding. The dollar store has so many generic products like this that you can buy. Even Harbor Freight, promotional stores like for an example, like Vistaprint. Vistaprint has tons of products that you can throw your own logo on there like golf balls and hats and bags and just all kinds of things. You could also go local businesses, you know, go find some products there that you can buy instantly and turn around and resell. You got US directories where you can, you know, do private label. So lots of different ways that you can find them. But here's the thing, to beat the competition, you need your product to stand out. So here's what you can do. You can take something like let's use like pickleball for an example. So here's how you can use AI to help you come up with how to make it better. So right here you start with a wooden pickleball and you go and ask AI like ChatGPT, how should I bundle this pickleball? When selling on Amazon and it says, hey, most people don't wanna buy one paddle, they wanna buy two paddles and they want balls and a carrying case. So now we went from that wooden paddle to two wooden paddles, a ball and a carrying case. So the first step is you want to bundle, that's the key is bundling. Now you want to improve the product. You ask AI, how can I improve this product? And you copy the reviews, paste it in, and it's going to analyze all the negative reviews to see what people are saying about it. So there's a lot of people complaining of wood splinters or difficulty grabbing the handle. So then AI is going to say, improve the handle. So then you go from the wooden handle to one that has like a rubber grip on it. Then you want it to stand out by getting desired colors. So then you ask AI, what color should I do? And it's going to say, well, green and black and gray. So then you go from that wooden paddle to something that looks more like this. So we start with this wooden paddle and look what we ended with here. This is what we ended with by using AI and analyzing reviews to do it. Let me show you a real example. So here's a product right here. With this product, it was just a bottle holder. So inside of this, it holds a bottle. So kind of a A cool product in here where basically you open it up in the bottom. You can put like a Jones soda in here, a glass bottle, and then you close it. And then at the top, people take it off and then they can, you know, their drink sticks out and they can drink it. So here's what a lot of people are complaining about. They're complaining that, hey, I've got this, but I can't from the reviews. A lot of people complain about, I don't have anything to open it up with. So for six cents, we were able to add a bottle opener, made it stand out. A lot of people are complaining like, hey, I can take this. Out to the beach, but there's no handle on it. So what we did is for 60 cents, we got these carrying cases that these will fit in to make it stand out that people can then just take it, clip it onto their belt, their backpack or wherever and makes it portable. So all these little improvements by bundling it, we're able to not only make it stand apart from the competition, But we were able to take this product and charge more dollars. So instead of $18, we were able to charge 18, or we went from charging $18 to be able to charge $25. And we first start out, we start with just this basic white box here. This is what it looked like. I just printed off a sticker and slapped it on there. We went from that to then after we start selling a ton of them, then we ended up getting this more custom made, fancy box made for it. So pretty cool what we're able to do with this. So just an example. And I'm here to talk to you about how you can make a product stand out, especially when you take the reviews, paste in AI, and AI can show you how to improve it. So head to the chat and tell me, are you ready to learn secret number four? I love this comment. Someone says, really cool. I've never thought about this. Well, great. Glad that you learned something new. And that's a great thing is that there's just so much to learn. And, you know, I want to help you all. I want to help you all learn the things you need to learn. That way you are able to change your life. You know, whether you need to take care of your family, yourself, need to improve your financial situation, want a better way in life, whatever you're wanting to accomplish, I want to help you. So that's why I'm revealing all these things to you. Because after selling on Amazon for 18 years, I've kind of learned what works, what doesn't work. And I wanna show you what works. That way I can help you out and make sure that you succeed and do well. I see someone says, I'm learning so much. Awesome, glad that you're learning stuff. Frank says, awesome idea. Arthur says, you bet. Awesome, we'll appreciate your comments. I see someone says, ready. Awesome, well then let's go ahead and dive on in. Secret number four. Free funding. So this is the secret of getting thousands of dollars worth of products without using your own money. So here's one of the ways I mentioned earlier. If you remember earlier, I mentioned about consignment. This is where you can go to the supplier and you can ask them to provide the product up front, you make sales and then you pay them back. Now, here's a secret that a lot of people don't realize. If you talk to people who are in management of big grocery stores, they know this secret. But the thing is, big grocery stores, a lot of companies don't want the average person knowing this because if they realize how easy it was to open up a big retail store, they'd have a lot more competition. So a lot of retail stores, what might surprise you is that there's a lot of products in there that are sold on consignment. Have you ever gone into like a retail store and noticed that There's a company, like someone's wearing another company's shirt and they're the one stocking the soda. Like they're selling a Coke shirt or Pepsi shirt and they're the one stocking the soda. Or you go to the bread aisle and there's someone from a bread company on their shirt and they're stocking their brand of the bread. Or the chip aisle. You'll see Frito-Lay, they're putting in all their different things. If you notice that, the reason why it's another brand and not the employee is because there's a lot of these retail stores that basically the brand's putting their product in the store. When the item sells, that's when the grocery store pays them. It's consignment. Those items don't, the retailer doesn't pay that company until the item sells. That's why those companies are coming in stock in the shelves because those companies are providing the product for free and then they get paid when the item actually sells. It's called consignment. So a lot of retail stores do this and a lot of people don't even know it. And you can do the same thing. So that's why earlier I mentioned you can go to the supplier, work out like a partnership to where you get the products up front for free. It doesn't cost you anything. So that's one method, but I've got a few more I'm gonna show you. So when I started, here's how I did it. I started with no money. So I went to a relative that was a millionaire and I thought, okay, I'm going to go to them and I'm going to say, hey, look, I've started selling online. My business is growing. I need some money. And I was hoping they're just going to write out a blank check and just give me money. But what he gave me was far more valuable than a blank check. This advice changed my life and I hope that this advice can change yours too. I asked him, I said, hey, I need money to grow my business. And he pointed out to me, he says, let me tell you about something. It's called OPM. He said, do you wanna use OPM? And I'm like, oh, what, M? P what? He's like, no, OPM, it stands for other people's money. And he pointed up to the buildings and he said, look at those big buildings behind us. He said, do you think the person that owns that building actually had enough money to buy one of those buildings? He said, those buildings probably cost millions and millions and millions of dollars. Do you think the person that owns it actually has that money? I said, no, probably not. He said, exactly, because people when they buy those big buildings, they use other people's money. Whether it be they go out and get investors or they use the bank's money. Most people, they use the bank's money. So you can use other people's money. He says this is how the rich get richer. Is that the rich use other people's money to make them more money. He said this is the greatest secret of most millionaires and billionaires. And he told me, he said, he's like, he's like, I challenge you. Throw out a name of a billionaire. And so I threw out, you know, a name out there. I'm like, all right, you know, Bill Gates. And he talked about, oh, look at Bill Gates, Bill Gates, who was able to, you know, get some investment capital. And, you know, he started telling me, I'm like, all right, what about, you know, Steve Jobs? And they told me, he's like, well, you know, he started in the garage, but he went out and, you know, talked to investors, got some money from them. And, you know, so he told me all this stuff about how these people that became super wealthy, how each of them were able to use other people's money. They didn't have money themselves. They weren't super rich. They use other people's money to make them richer. But here's the thing, the average person, they use other people's money the wrong way. So here's the wrong way of doing it. People use stuff like credit cards to go buy TV, clothes and things that don't make them more money. It's called debt. That is the bad way of using other people's money. If you go buy things that don't make you money, then it creates debt. The way the rich people use money like credit cards or lines of credit or bank loans, what they do is they use it to create wealth. The rich use the bank's money to go buy things that generate them more money, like a building. They buy that building, they rent out all the rooms, and then what happens? Every month they get all that rent, they pay the bank, and then they keep the profit that's left over. Farmers, farmers will go out and get a mortgage on a property, they'll get a loan for seeds, they plant those seeds, and then what happens when they start making money from growing their crops? They then pay the bank for that loan. This is how the rich get richer. They use the bank's money to make them more money. So here's how you can do it. And here's how I did it. This is how I did it. And this is how a lot of other people can do it too. It's called the compounding effect. So what you do is you try to find a product where you can double your money. So for an example, I was able to use a credit card and I was able to buy some products using the same strategy. So for example, if someone were to go out and their credit card, they can go out and buy like $5,000 worth of product on their credit card. They take it and they sell those products and they do $10,000 in sales. So when they make that $10,000 in sales, they take $5,000, pay off that credit card, that leaves them with $5,000. Now that they have that $5,000 profit, they go buy the same product. Now they make $10,000, but they get to keep it all now. They take the $10,000, turn it into $20,000. Take the $20,000, reinvest it into $40,000. Take $40,000, turn it into $80,000. $80,000 becomes $160,000. $160,000 becomes $320,000. And then $320,000 becomes $640,000. $640,000 then becomes $1.2 million. So you see that? You use the bank's money for free. And here's why I say use the bank's money for free. Most credit cards, if you pay it off in 30 to 45 days, they charge you zero interest. That means you use the money, interest-free, it costs you nothing. You can use the bank's money for free to do this. And this is a real example here, because as you can see right here from the screenshot here, this is a real Amazon account. So let me ask you this, using other people's money, how would it feel to use other people's money to take $5,000 and turn it into $1.2 million for free? How would $1.2 million help you accomplish your goals? How would $1.2 million help you accomplish your goals?