How to Increase Sales on Amazon | Proven Tips for Organic Growth

How to Increase Sales on Amazon | Proven Tips for Organic Growth Speaker 1: Do you feel like your Amazon sales have hit a wall? Or maybe you're just starting out and you're not sure how to make your products stand out from thousands of other sellers? You're not alone. Amazon controls nearly half of all online shopping today, which means the opportunity for profits is huge, but so is the competition. In this video, I'll share 10 best practices that real sellers use to consistently grow their sales on Amazon. We'll talk about how you can make your listings visible, earn trust with customers and keep profits healthy while staying competitive. I'll also show you how to validate every step of the process using AMZScout, from keyword research to profit calculations. So let's get into it. The first thing you need to understand is that Amazon is a search engine, just like Google. But instead of showing websites, it shows products. So if you want people to find your listing, you have to speak Amazon's language. That language is keywords. There are three types of keywords you need to know. Primary keywords. These refer to the main phrase your customers type in. This is included in your title and shows up in your bullets. Secondary keywords. These are other related terms you sprinkle throughout your product description and bullets. Back-end keywords. These don't have to appear in your listing at all. You put them in Amazon's back-end fields and they still help your product rank higher. One of the biggest mistakes new sellers make is stuffing keywords everywhere and hoping it works. But Amazon's A10 algorithm is smarter than that. It doesn't just check if your listing shows up for a particular keyword. It actually tracks whether shoppers actually buy your product after clicking on your listing. So instead of just guessing, use AMZScout's reverse ASIN lookup. This tool lets you see exactly which keywords your competitor's listings are ranking for. So you can focus on what's already proven to bring traffic and sales. Here's how to use this tool step by step. Step 1. Copy the ASIN of a competitor's product. You'll find it right on their product page. Step 2. Open the AMZScout Reverse ASIN Lookup and paste the ASIN into the search bar. Step 3. Click Find Keywords to generate a full list of search terms that the product ranks for. Step 4. Review the results. You'll see data on monthly search volumes, rankings and even estimated sales connected to each keyword. Step 5. Save the most relevant keywords to use in your own title, bullets and back-end fields. This way, instead of stuffing random keywords into your listing, you're building it by incorporating proven search terms that already drive sales. Okay, so you've got the traffic. But here's the tough truth. Traffic means nothing if your listing doesn't convert clicks into purchases. Your job is to convince someone in under 10 seconds that your product is better than the other nine tabs they have open. Start with your title. Keep it clear and under 200 characters with your main keyword appearing up front. Don't just throw features in there. Make the title easy to understand. Next are images. Your main image has to pop. You need to use a sharp white background and no clutter. But don't stop there. Add lifestyle images, show the actual size of the product, and use infographics that point out various features. A customer should know exactly how your product can solve their problem just by scrolling through your photos. Next up are your bullets. Too many sellers just copy and paste the product's technical specs and leave it at that. Instead, you need to connect the features to benefits. For example, don't just say stainless steel body. Say durable stainless steel that keeps your bottle looking new after months of daily use. Small difference, big impact. And if you're brand registered, take advantage of A plus content. This lets you design more engaging layouts with images and text that tell a story. Amazon loves it and customers do too. It reduces bounce and builds trust. Let's be real. Reviews make or break sales on Amazon. Shoppers don't know you or your brand, so they look at social proof. A product with 300 positive reviews will always outsell one with five, even if it's cheaper. So how do you get reviews without breaking Amazon's rules? Bullets appear one by one as host speaks. Use Amazon's built-in Request a Review button. Include a short, friendly thank you insert inside your packaging asking for honest feedback. And always respond quickly to negative reviews. Sometimes a simple explanation or replacement can turn a bad experience into a loyal customer. Reviews aren't just about stars. They're free research. If customers say something like, the packaging was messy, this is your chance to improve that. If they love a specific feature, move it higher up in your bullets. You don't even have to rely on just your own reviews. Check out your competitors' reviews too. AMZScout makes this easier by helping you filter insights quickly from thousands of reviews. This is how you keep improving, and in Amazon's eyes, sellers who improve get rewarded with higher rankings. With AMZScout's AI Review Analyzer, you can scan hundreds of reviews in seconds and see the top pros and cons. Here's how this tool works, step by step. Step 1. Copy the ASIN of a competitor's product. Step 2. Paste it into the AI Review Analyzer. Step 3. The tool automatically organizes reviews into key themes based on what buyers love and what frustrates them. Step 4. Use the positives as selling points in your own listing and fix the negatives in your product or description. Here's something that doesn't get talked about enough. Amazon cares about your seller reputation. If you don't reply to messages, your return rate is high, or you constantly run out of stock, Amazon will bury your listing. So answer questions quickly, even if it's just with a short reply. Test your product quality regularly so you're proud of what you ship and stay on top of your stock, especially during the holidays. Running out of inventory right when demand spikes can crush your ranking and it takes weeks to recover. Don't ignore the tools Amazon already offers. Brand Registry protects your brand and unlocks A-plus content plus your own storefront. FBA makes you Prime eligible, which instantly boosts your conversions. Coupons and deals are a great way to spike traffic and get more clicks. But don't just throw discounts around. Use AMZScout's Profit Calculator to make sure you're not cutting into your margins. This tool lets you plug in your product cost, Amazon fees, shipping and ad spend, and then shows you your real profit per unit and overall margin. That way, you'll know if a promotion still makes sense before you run it, Amazon is amazing for reach, but if it's your only sales channel, you're at risk. It's important to build a following off Amazon too, even a simple Shopify site or landing page where people can learn about your brand, collect emails, share your story, and drive traffic back to Amazon when you launch new products. Amazon's algorithm actually rewards you when you bring in external traffic, so it's a win-win. You get more sales, and Amazon sees you as a brand worth promoting. Social media isn't just for big brands anymore. Short TikTok videos, Instagram reels, YouTube shorts, these all help to build trust. You can use these platforms to show how your product works, answer common questions, or partner with micro influencers who already connect with your ideal buyers. And here's a hack. Look at your own reviews as well as those of your competitors. For example, if people keep asking, is this bottle dishwasher safe? You could create a 30-second video showing exactly that. When you create content around real customer questions, you position yourself as the helpful brand instead of just another seller. Let's talk money. Price is one of the biggest factors customers look at, but dropping your price too low can also kill your margins and even cheapen your brand. Instead, set a minimum profit margin you're comfortable with. Then test out small price changes, say 2 or 3%. Sometimes even tiny moves can boost your rank without hurting your profits. This is where AMZScout's PRO AI extension comes in. It shows detailed competitor data, including a chart of price history compared to sales trends, so you can see exactly how pricing shifts impact results. Then run the profit calculator to model different scenarios. This enables you to make data-driven decisions, not just react to what others do, Alright, quick recap. 1. Learn about Amazon SEO and keywords. 2. Create listings that convert clicks to purchases. 3. Place keywords wisely. 4. Get more reviews. 5. Use feedback to improve. 6. Deliver great customer service. 7. Use Amazon's built-in tools. 8. Build your brand outside Amazon. 9. Be active on social media. 10. Price your product competitively but with profit in mind. And remember, you don't have to do all of this blindly. AMZScout gives you the data you need to support every step of your journey. That's it. 10 best practices that can actually help you increase your sales on Amazon. Start with just one or two of these tips and you'll notice a difference. If this video has helped you, give it a like, subscribe for more Amazon growth tips and drop a comment if you'd like me to share my favorite AMZScout filters for product research. Thanks for watching and I'll see you in the next one.