How to Grow Amazon Sales - Strategies Used by Top Sellers to Scale

How to Grow Amazon Sales - Strategies Used by Top Sellers to Scale Speaker 1: I'm fantastic. I'm excited for tonight. It's a little bit different. We are co-hosting, so give it a minute or two to allow everybody to join in. Guys, welcome, welcome, welcome. Speaker 2: No problem. Speaker 1: We're going to give it a minute, guys, just to make sure that everybody start to join, find the link and all of the usual stuff. Can you start putting in the chat where are you watching this from? Unknown Speaker: Let's go. Speaker 1: Where are you based, Sean? Speaker 2: I'm in San Diego. I just threw it in the chat. That way, no one has to worry. They're the first one. I'll just throw it in there. Speaker 1: It's breaking here. I am usually close to London, UK, but I'm very Italian. So I'm working in remote. So I hope my connection is gonna, you know, stay strong tonight. Okay. Let's see. Bucks County, PA. Nice. Nice, nice, nice guys. Let's go. Let us know where are you watching this from? Speaker 2: Nice to meet everyone. Yeah, this is, uh, I'm excited to be doing this one because, um, it's a topic I'm quite passionate about. Hey, Florida. Speaker 1: Oh, Chris. Welcome. Tonight is for everybody. It doesn't matter, guys, if you're just starting out, if you're a seven-figure plus seller. Hamid from Pakistan. Hey, Hamid. Part of my tech team is in Pakistan, so super strong. Speaker 2: Nice. Very cool. Speaker 1: Super strong tech. Unknown Speaker: Super strong tech. Speaker 1: Very nice. Unknown Speaker: Very cool. Speaker 1: Texas. There you go. We got a lot of USA tonight, but it is a time. I mean, in Italy, it's 11 p.m. guys. Mexico, Humberto. Hello, hello, hello. We're giving it for everyone who's joining in as we go. We always give it like a minute or so just to make sure that everybody find the link and we give it a bit of time before starting strong. Tonight is intense. We got Sean starting off strong and then we're also going to show you some products that are super hot and trendy right now. Yorgi from Israel. He's one of our heroes. Nice to see you guys. Guys, can you put in the chat if you're already selling on Amazon? Put a yes if you're already selling. Put a no if not yet thinking about starting or maybe you're a service provider. Put service provider. So we understand, we start to understand the room with Sean and then we can adjust. Speaker 2: Yeah. Speaker 1: Okay. Todd, not yet. Okay. Fantastic. Speaker 2: Nice. Speaker 1: Chris already selling. Yup. Speaker 2: It's already selling. Nice. Nice. Very cool. All right. Speaker 1: Nice. Not yet. Looking for the right product. Tonight we're going to show you some very interesting tools. Look and find out. We're also going to give you some trendy ideas, guys. Humberto, not yet. Okay, brilliant. So we have a nice mix, Sean, in the room. Fantastic. Speaker 2: Hello to Lisa. Lisa, you have the same name as my sister, so very cool. Speaker 1: Here she is. Oh, finally. Let's make the room pink, guys, as well. Mohamed is selling. Fantastic, Mohamed. Brilliant. And are you guys selling in US, UK, Europe? Where are you selling? Well, where are you going to start selling soon after tonight? Speaker 2: Yeah. Speaker 1: Well, .com, .co.uk. Unknown Speaker: Yeah. Speaker 2: There's lots of good options. Hopefully, um, hopefully whether it's the U.S. Oh, Amazon in the U.S. Nice. Definitely the U.S. Speaker 1: Yeah. Speaker 2: I'm actually originally Canadian. I live in San Diego now, but I'm Canadian. And the Amazon Canada marketplace for some place like... Unknown Speaker: Oh, this is in US and Canada. Speaker 1: Sorry, are you trying to explain? Speaker 2: Yeah, the Canadian marketplace is surprisingly decent. So yeah, it's a... It's it depends on the product and the category like the it's not like the u.s. Where there's demand for everything, but yeah In Canada for the right right products. There's definitely demand KSA, what is KSA? I just want to make sure I'm not making getting it wrong KSA I'm is a South Africa, but no like I'm why would you put K in front of that? Oh, Kingdom of Saudi Arabia. Wow. Speaker 1: All right. Speaker 2: I'm very sorry. I just, I've never seen KSA as the- I've never seen this shortened thing. Speaker 1: Elena will be saying, so in the US, yes, these guys have a super cool product, guys. Yes. Yeah, definitely KSA is the Saudi Arabian one. All of these, okay. The Amazon geography. Okay, let's go. Let's start. Shall we do that? I'm going to start this off as a co-hosting tonight, which is something completely new for me, for you, Sean. Speaker 2: Yeah. Yeah. I mean, well, for me, this is not so new because I've been preaching this message for maybe like six months now. It's rare that I get to do a webinar in my afternoon because I live in the West Coast of the United States. So I'm excited to be doing it this time. Speaker 1: I usually don't do it until 11pm my time, but I'm going to give you my old guys, I promise. So let me introduce, because like, who are the, even this lady, who is this guy over here, right? So, and why are they even, you know, I'm here to coach us on something or tell us something, right? That's the main thing. So I'm Silvia Vendraminetto. I'm the E-Computer Academy Agency founder. We're based in London in Tbilisi. In Georgia, we have a studio. So we do photo shooting and creatives and we make sure that you smash for conversion with AI and human, always with a buyer in mind. I started my journey in Amazon 2018 with a granny trolley, didn't have a car. Public transport around London, lived with nine people. FBA changed my life forever. I'm so grateful to Amazon and the opportunity. Sold over two millions from a flat. A two-bed flat and before in a bedroom from a shared accommodation. Help over 300 sellers to do the same and brands. And I'm a product designer, brand growth strategist and international speaker and mentor. And then my co-host over here, Sean Stone is creator of Spillover Commerce. Helps Amazon first brands to grow on Amazon, scale massively with meta ads and drives demand across both website and Amazon because we all know 2026 is all about multi-channel, omni-channel and Amazon loves external traffic. So we're gonna, I'm excited for tonight. So the principle is spend once, but profit twice. So like growth approach, but with a profit in mind first, right? Cash is king. Meta ads strategy for Amazon brands tonight, guys, is gonna be lovely, juicy. So this schedule is gonna be that what the top Amazon sellers are doing to dominate in 2026. How to work with us to start or scale fast. So this is for both guys. And then I'm going to share with you three products opportunities for different budgets. We're going to have a live Q&A with myself and Sean. We're going to answer every single question. So if you stick around until the very end, we will answer all your questions that are going to be put in the Q&A by the AMZScout team and for everyone who joins Me and AMZScout specifically, we're gonna unlock a massive stack of exclusive bonuses for you guys that we never ever offer anywhere else. We just offer here live with AMZScout. So if you want in, show us right now that you're serious. You're gonna stay with us until the end and you go all the way with us tonight. Put a yes if you're ready to get value, guys. Put a yes in the chat for me. Let's go. Keep the energy high. Keep it entertaining. Let's go. Someone from Houston. Nice. Got a few Texans here. Let's go, guys. Fantastic. Sean, I'm going to be here in the background and in the chat. Speaker 2: Okay. Well, first of all, hello everyone. So I'm going to just start off by saying my name is Sean Stone. I am an agency owner. So if you're like, Hey, who's this guy? What is he trying to sell me? To be honest, we're a boutique agency. I may be looking for one client right now. I actually came here with a specific goal in mind, which is to let people know as a warning, what is happening in the market. I'm trying to be as value first possible here. I don't necessarily have a lot in mind except I want to teach people what's happening in the market because when I first got into Amazon, there was a few things that were really working for people that no one really knew about. And now in 2026, there's a different set of principles, different set of activities you need to be doing in order to dominate. What are the top 1.6% of sellers doing on Amazon to dominate in 2026? They've got three unfair advantages and they're all things that are within your control. They may not be easy, but you can control them. So Marketplace Pulse again said that 1.6% of Amazon sellers capture about 50% of Amazon's GMB. GMB is gross merchandise value in case anyone's wondering. So really 1.6% of sellers are making more than half of all sales. If you think about that, if you are competing with a thousand other sellers on Amazon US, 16 of them We are making 50% of the revenue. That is bananas. And really what we're trying to do here is talk to you about what it is that these people are doing and what people who are not doing are kind of, yeah, what are people not doing that they should be doing that's kind of leading to bad results. They're not smarter and they're not luckier. They've manufactured three different advantages because really it's like, what are they doing differently? They're not just doing the same thing more. They're doing different things. And so I'm going to talk to you about these different things. And we're going to do it with a real world case study and a story. So this is a story of someone I know. This is a real small business owner that has had his life negatively impacted by some of the changes that are happening on Amazon in 2026. So I know this guy. I'm not going to tell you his name. I'm not going to tell you his brand name. But I know because I literally saw the back end of his account that in 2020, In the lifting straps and weightlifting products market, he was doing about $5 million a year on Amazon. And I talked to him again recently, and this year he's going to do less than a million dollars in 2026. That is the path that he's on. He's going to do less than a million dollars on Amazon. And the thing that's really unfortunate about that, and I'll show you the numbers in a second, is that his market is actually growing. His market has gotten bigger and he has shrunk by 80%. I think I did the math right there. But like 80% decline in top line sales while your market is growing. And this guy is a sophisticated seller. He's not some slouch. He's not really doing much on Amazon. He tried a lot of different stuff, but he just didn't do the few things that really mattered and he's watched his business shrink because of it. This is the demand growth for lifting straps. So over here is 2019 and over here is 2026. I know you probably want it to be flipped, but because of the way that I looked at this and because of the way that I looked at this on a tool, this is around here, they were selling $5 million a year. Look at how much the sales growth on the keyword lifting straps has gone. There has been a gigantic explosion in demand and they did not manage to take advantage of it. In fact, they did the opposite of take advantage of it. You might say they squandered this opportunity. Now, that's kind of a strong statement, but I wanted to at least kind of show people like how much the market has grown and how much they did not take advantage of it. That's what's happening. This hasn't happened to every niche yet, but this has already happened in the lifting straps niche and it's going to happen to a lot more niches soon. So again, I'm here to warn you. I'm not trying to scare you. I'm just trying to give you the real information so you can make an informed decision. So who took over? This brand called Jim Reapers. They're currently the best seller on Amazon and I really, really, really like this example because in the past I've kind of talked about this playbook and talked about like Today, we're going to be talking about how people are using really intelligent strategies to beat their competitors. But a lot of the ones who have been doing it are brands who have differentiated products. But Jim Reapers is just selling the exact same lifting straps as everyone else. So if you go into Amazon and you type in lifting straps, you're going to see Gym Reapers and they're going to have the bestseller badge. And then there's going to be a bunch of other people who are basically selling the exact same product and getting different results. And so what that really tells me, right, is there is a playbook that you can use to get To basically beat your competition and beat them by using external traffic and other intelligent strategies to really spend once and profit twice. So Jim Reapers, outperforming everyone else, took the majority of the sales away from my friend. And honestly, it has been pretty insane. So, what did they do to become the best seller in lifting straps on Amazon? Well, my friend, he launched his business back in 2012. Jim Reapers has only been around since 2018. I went and I looked. Their listing first launched in 2018. So what that tells me is they didn't even have a head start. They were actually five years behind, if not, no, six years behind my friends. So they didn't necessarily start with some kind of huge advantage. But they launched an Amazon First product on Amazon. Like I said before, they're selling what people want to buy on Amazon. So people are looking to buy these lifting straps. They're looking to buy them for a cheap price. They didn't go in and like launch some kind of like huge fancy bundle or launch some kind of product that only makes sense on Shopify or something else. They launched an Amazon First product and they put it on Amazon. Then the next thing they did, and this is the real key thing, is they established Meta and TikTok ads and they had them going to the respective platforms. So Meta going to Shopify, TikTok ads going to TikTok shop. And it's important to note the order they did them in. They did Meta first to Shopify. And then later, once they'd already established their Shopify and Meta, they then layered in TikTok and TikTok shop. A lot of brands just want to jump straight to TikTok shop because then you don't have to worry about figuring out how to do website design, creative strategy, all that kind of stuff. And while it does seem attractive, you're really just signing up to rent a second house. Owning something is a lot more profitable and a lot more powerful. And you're building up an asset that you can use in the future or sell in the future, which is why we always recommend going to Shopify as your second channel. Because Marketplace Pulse has also mentioned that in 2026, Amazon plus Shopify is about 50% of United States eCommerce in 2026. So of all the dollars in eCommerce, 50% of them go through those two platforms. TikTok shop is nowhere near the same numbers as those two. And so again, it's important to do meta as your secondary channel. TikTok can come later, but TikTok is not something that's such a great opportunity right now that you can just skip over the thing that's important. And then the third thing they did is they turned spillover external traffic into Amazon rank. Again, we call ourselves spillover commerce for a reason. Spillover commerce really likes to take advantage of basically Demand on another platform and having it spill over. Hey, Silvia, can I answer questions from the chat or do I have to wait until the end? Speaker 1: It's entirely up to you. Speaker 2: Okay. Then Chris. Speaker 1: If he interrupts the flow, we're definitely going to answer everyone else in the Q&A. Speaker 2: No. I'd rather answer it now because it's really important and really useful. So Chris, thank you for your question. If anyone else has questions, throw them in the chat. I'm going to answer as we go. And then I'm still going to stick around at the end if you think about questions or if it's like three days later and you're still like, oh, what now? Go find our website. You can contact us there, spillovercommerce.com. But are meta ads effective for driving brand demand that converts on Amazon? The short answer is yes, but there's important nuance. So you should not, again, should not just spend money on meta driving to your Amazon store. Do not do that. That is highly ineffective. What is effective? Well, and actually, let's talk about why it's ineffective. What makes the Facebook algorithm so powerful and so unbelievably useful is when you pass it back data from your sales so it knows to do more of that thing. So it's kind of like if, um, It's kind of like positive reward systems. So when you're training a dog, you're training an animal, you need to give it positive feedback when it does something you like. And if you're sending traffic from Facebook to a Shopify page, every time somebody buys, Shopify has an amazing way of giving all that data back from Shopify to medical. And that symbiotic relationship gives Facebook a ton of information about what kind of buyers like your products and makes the Facebook algorithm more useful. But when you send Facebook traffic to Amazon, Amazon won't give any of that data back no matter how hard you try. They won't allow you to associate the click that led to the sale and give that information back to Meta. As soon as that is available, then you can run Facebook ads straight to your or Meta ads straight to your Amazon account. But right now you can't do that. So let's talk about what you need to do instead. You need to run Meta ads to a Shopify store and then you need to have And you need to allow for the fact that people are going to spill over from your Shopify store onto Amazon. That's going to lead to branded search, which is then going to lead to more sales on the Amazon platform. So the goal is actually to, at least in the beginning, break even on your Facebook ad spend to your Shopify store, because as an Amazon first brand, you know that when people spill over onto Amazon, they're going to end up buying from you. So, Chris, I know that was a long-winded answer to your question, so I'm going to recap. Are meta ads effective for driving brand demand that converts on Amazon? Yes, if you send to Shopify and then let some people spill over from Shopify to Amazon. And this is exactly what Jim Reapers does. So let's, yeah. Well, Chris, I'm about to show you more examples, turning into the Sean and Chris show. But I'm trying to do this because it seems like this is really useful. So let's get into it. Look at what Jim Reapers is doing. So if you guys don't know what this is, this is the Facebook ads library. You can go onto Facebook and go facebook.com slash ad dash library, I believe. That will take you right to this page. You can search any brand that advertises on Facebook. So Jim Reapers has 130 different ads running right now. That is a lot of ads. That is an insane amount of ads. The average eCommerce brand has maybe half of that. And so if you look at this, what you'll notice is Jim Reapers is spending a ton of money to take traffic from Facebook or from the different meta properties, send it over to Amazon and get them to buy, or sorry, send it over to Shopify and get them to buy there or get them to spill over onto Amazon. And this has been incredibly powerful for them. They wouldn't have 130 different ads running if it wasn't profitable for them because Facebook ads are so expensive. This is not a system you can just set up and forget about. This is something that Jim Reapers has intentionally done. And we would be willing to bet they're spending a lot of money to get people over to their Shopify website. But that's not the only thing they're doing. It's not the only thing that they're doing to get more traffic. Another thing they're doing is TikTok. Now, again, as a reminder, they did meta first, built up the Shopify presence, and then They started growing on TikTok. You'll notice right here, they've sold 131,000 units of their lifting straps. Now, this is lifetime, but 131,000 units of their lifting straps is bananas. That must make it one of the biggest TikTok shop products. You know, in the lifting category, that's for sure. And one of the things that really led to their success is the fact that they are spending money to give away product to shoppers or to influencers, getting them to make videos. And then after they make videos, start spending money to get them to Yeah, basically spending money to get even more eyeballs on those videos. And so yeah, Jim Reapers is doing a lot of different things to really take advantage of the fact that there is a lot of external traffic and a lot of demand for their products. And they're letting that demand basically find their products on the platform and advertising to them there, but then accepting the fact that Amazon is the bottom of the funnel of the internet. So again, this is one of those things that's kind of tough to visualize, but if you think about it, Amazon is like the bottom of the funnel of the internet where people will find your product somewhere else. They'll look at it on your website. They'll look at it on TikTok shop. They might buy it there. Their friends might buy it there, but then a big portion of those people will spill over onto Amazon. And the reason for that is trust. They trust the shipping. They trust the returns process. They trust the credit card process. That is the three things that basically stop people from buying on TikTok shop. Stop people from buying on your own website, on your Shopify or any other kind of website. And it's the big thing that people forget about when they think about trying to grow their brand on the internet, is they don't think about the fact that people aren't just looking at TikTok shop or just looking at your website. They're looking at all the different options and then deciding based on a multitude of just different factors, not just where you are deciding to advertise. So the cautionary tale and again, I'm really leaning into this because I want people to see how insane this can be and how big of a This is a big opportunity, but this is also a big risk for a lot of people. So the cautionary tale, a brand that was doing $5 million a year in 2020 is now projected to do a million dollars a year this year. That's an 80% decrease. How did they get there? Well, they took an Amazon only strategy where all of their effort went to Amazon PPC and trying to drive keyword ranking and that kind of thing. And really they just took A knife to a gun fight, you know, if you have and to see the other side of this, if you start really blowing up on external traffic and have that go over to Amazon, you will feel like you took a gun to a knife fight because really you were going to end up in a position where you have an unfair advantage compared to your competition. So the second thing they didn't do is they did not have an external moat. So when Jim Reapers and other companies started driving external traffic, they couldn't defend their organic rank and they weren't even paying attention to what it was that was leading to Jim Reapers absolutely dominating them. And the final thing is that the fix was available. There are tools out there that can tell you when your competitors are doing stuff. A great example being AMZScout's product tracker that would have shown these huge spikes in BSR that would have given them plenty of notice to respond. This didn't happen overnight. It wasn't like, January 1st, 2021, they started running external traffic and then nothing could be done after that. It was like this was a slow gradual process where this company went from 5 million to a million and they basically just watched their business crater slowly while not taking the actions that needed to be taken in order to win. And tools like AMZScout, Product Tractor could have told them. So, enough about this negativity. Let's start talking about how we can manufacture our own advantages so we can take advantage of this. So, the first thing we can manufacture is a conversion rate advantage. We're going to talk about that. Then we're going to talk about how to manufacture a margin advantage. And finally, we're going to start talking about how to manufacture an external traffic advantage. These are three advantages that your competition could also manufacture, but if If they're not paying attention, this can completely fly under the radar until it's well too late for them. And the same is true for your brand. So, conversion rate advantage. Let's just talk a little bit about what we mean by this. If you have a higher conversion rate than your competition, you're going to have a better ACoS in your competition. You're also going to show up higher up in the organic rankings in your competition. And most importantly, you are going to be Feeling like you're playing the game on easy mode. Let me tell you, as someone who runs an Amazon agency, when I get a company that I'm working with that has a high conversion rate, I feel like I just switched on easy mode in the game. And I know it takes a lot of work. This is not just like, oh, just get a high conversion rate. But once you get there, once you get that high converting product into your portfolio, there are so many things you can do to take advantage of it. So let's talk about A couple of things. First is when you're looking for products and trying to figure out, okay, can I get a conversion rate advantage? You can use the reverse ASIN lookup tool to start seeing where your competitor ranks and see if there are keywords where you could outrank them. You could also kind of just evaluate their performance and evaluate where they're ranking that you're not and see if you could maybe do something to get a better conversion rate than them on those specific keywords. Then you'll know that you're doing well when you start ranking higher up on the organic search results. And one of the ways you'll be able to see that is with AMZScout's keyword tracker. So yeah. And I want to be clear, like I don't get affiliate referral commissions for any of this. Like I'm just specifically talking about the AMZScout tools because they are quite useful. Lisa, I will get to your question in a second. But I wanted to call that out as a disclaimer because it kind of felt like this was a commercial. But actually, AMZScout does have a lot of good tools that you can use to specifically Yeah, conversion rate advantage. So, Keyword Tracker, you know, that's one of those things that's going to give you a signal. The AI Listing Builder, this is really handy because you can basically generate listing copy around all your highest converting keywords and figure out which keywords are going to work, which ones are not. And then you can use the ProAI extension to evaluate listing quality score. Lisa, this is an interesting one specifically. So I'm going to answer your question in a second, but pay attention to the ProAI extension because you can see your competitors listing quality score. And sometimes that's a very obvious clue that you can get in there and take advantage of the fact that one of your competitors is underperforming. Conversion Rate Advantage. Those are the tools you can use and we know what it is. So before we move on, Lisa asked the obvious question that if I was better at talking about slides, I would have answered more directly. Lisa asked, how do you optimize conversion rates on already well-performing listings? Well, Lisa, it depends on a couple of things. First, you need to know, like the best thing to do is to benchmark your conversion rate and see how well your conversion rate's doing compared to your competition. Now, one of the easiest things you can do is you can go into the search query performance report and you can just go and look and see what your keyword, your category average conversion rate is and see if you're above it or below it. Now, if you're already above it, then really I would tread lightly because I wouldn't necessarily want to mess with it too much because you want to be higher than the average. Now, if you're below it, then you already know you have some work to do. But let's talk about what you need to do in order to improve your conversion rate. First thing is, do you have great reviews? Do people love your product? And how much do they like your product compared to the competition? So that's another really important factor. So if you have a four star rating and all your competitors have a four and a half star rating, That's something that's a little bit hard to deal with. It's something that's within your control. It's going to take some time to fix, but you can optimize your conversion rates by improving your conversion rate, whether that's through making sure you do double product quality checks or something like that, and making sure that you have all the things that matter. Another thing that's important is price, especially in today's messy economic economic environment. If I say if you have a higher price in your competition. But you're doing that even though you have a solid margin. I've seen companies actually improve their margins by cutting their prices. Now, again, please don't just do that willy-nilly. But you can use price cuts to improve your performance. And that's an obvious thing that will also improve your conversion rate. The final thing that we've seen people do to optimize their conversion rates What we do is obviously rebuild their listings and rebuild their visual assets. So their photos, their videos and their keywords and really try to build their listing around the keywords that really matter and match what people are searching. So one of the easiest tricks we've used to improve a product's click-through rate My job is to put the product in the main image, but then put the product's packaging on the main image and put the product's keyword on the packaging on the main image. So if we're selling vitamin C, we want to make sure that the packaging shows up in the main image as well. You want to make sure you put something like vitamin C And as big, bold font as possible on the packaging so people know when they see the search results, they're like, oh, okay, let's click there because I know this product is definitely what I'm looking for. I don't know for sure if all these other ones are. This one might be vitamin C with a bunch of other stuff in it, but this one just says vitamin C. That's, again, how you can improve visual assets on top of all of the keyword strategy, et cetera, to improve your conversion rates. So, Lisa, did that answer your question? Do you have any follow-ups? I'm not in a rush. I want to make sure that I actually help people on this call, so please give me time to take a sip. Nice. Okay. So you're going to rewatch, make some notes. Love it. I've got a Coke Zero here in case anyone's wondering what I'm drinking. Throw anything you're drinking in the chat. I want to see if anyone else is having a good drink, whether it's water or anything else. Throw it in the chat. Lisa, Please, if you have any questions, don't be afraid to send me a follow-up message or something like that. Like I said before, I care about this message and I want people to hear it. So that's what I'm trying to do. All right. Margin advantage. I'm going to go ahead and say it. This is the least sexy thing. Oh, Chris has got some beer. Let's go. Yeah. But margin advantage, this is going to be the least sexy, sexy portion. And it's the one that takes the longest to change. But it's the one that can have the most transformation on a business. Ooh, Gatorade Zero. Let's go. Yeah, Lisa, keep firing your questions in the chat. Like, we're going to be here for a while. So if you have questions and you want me to get to them, just fire away. Chris, let me know what kind of beer you're drinking. I'm on a bit of an alcohol break, but I've been drinking a lot of non-alcoholic beer. My favorite non-alcoholic beer is actually Asahi, just in case anyone's wondering if they want to send me a bunch of beers. Elena, I'm going to get that in one slide, but don't worry. I will tell you exactly how this all works. Margin advantage. What can we do to improve your margins on Amazon? Um, all right, Elena, obviously, please don't look at the, don't look at your phone. Please just listen. I promise I will spend a lot of time describing everything in detail. Please drive safe. Safety first. Um, but When it comes to margin advantage, if you think about someone who buys your business, this is going to be one of the first things that they try to change, which is they're going to come in and try to do anything they can to improve their margin because it's something that you can do over and over and over again. It's something that you change once and once you change it, it pays off over and over and over again. So what are some examples of ways you can improve your margin? You can make your product smaller so you pay fewer FBA fees. That's a really good trick that I think Kevin King was the first one to talk about it. Kevin King did this first and he was really good. It has been highly effective. It still works today in 2026. Actually, yeah, we're launching a new variation of a product with lower fees right now. So it still works in 2026. You might think, oh, Kevin King talked about that first in 2019 or something. It still works. So yeah. Another example is just working with your suppliers to get better cash flow. That's another way you can get a margin advantage. Working with your suppliers to buy more and hold more inventory. That's another way to get a better margin. There are just so many different ways. And then obviously, finding better products, finding products with higher margins is another great way to get a better margin. Now, there's a lot of different things you can do. But the one thing I always recommend is just focus on doing whatever you can to improve your margin using things that are available to you. So again, AMZScout has a bunch of different ways you could do this. And so the first one is the FBA calculator. It's in the Chrome extension. All you need to do is kind of just get a click on it and you get a breakdown of your fees. Uh, both fulfillment and referral, your net margin, your ROI and everything else on AASIM, you can plug in your cogs and kind of get an even better idea. And that's something that I highly recommend. Um, a quick benchmark, just while we're talking about the FBA calculator. Um, one of the things that we found in our agency is if you have your cost of goods sold as 20% or less of your sale price, And again, this is for FBA products where you own the brand, but 20% is usually the best way to go. And so you can take your competitors, like your top selling competitors price, and if your cost of goods sold is 20% or less, That's a healthy product opportunity. Now, you shouldn't necessarily just do something because the COGS are 20%, but 20% cost of goods sold is a really good benchmark. Or alternatively, you take your cost of goods sold, you multiply it by five, and that would be a healthy price. And then you have to evaluate it against the market to see if you think you can actually do that. So then the next tool that AMZScout has is the product database. So you can go search through it and look for all kinds of product opportunities where the margin is 20% and 20% still realistic. It's a really good opportunity. It's a great way to go looking around for new opportunities. Then there's also the quick view extension where you can kind of take a look at a bunch of different things and just see, all right, does this product look like a good opportunity? And the final one is Product Tracker. So you can use this to track your competitor's pricing over time. And that is something that's really important. You can track a bunch of different things in there and say your competitor is repeatedly running deals or repeatedly doing things like cutting their price for two weeks out of every month. If you're not paying attention to that, that can really sneak up on you quickly. I've seen companies, well, hell, I've been the one who's done that to other companies. And we've really taken over spots compared to our competition. I actually got one of my clients the bestseller badge specifically by running deals two weeks out of every month. And we just slowly but surely chipped away at their lead. And now we're the bestseller in that category. So highly, highly, highly recommend using tools like this to manufacture a margin advantage. Okay, any questions about margin advantage? Elena, I'm about to start talking about external traffic and so I will talk to you about Facebook ads being better, Facebook ads compared to Instagram ads. So don't worry, I'll talk about that in a second. But any margin questions before I move on? Alright, then it's time to move on to the next thing. External traffic advantage. So, external traffic advantage is something that's important to think about because it's not necessarily And today we're going to talk about a direct input output, which is what everyone's so used to. You know, you spend a dollar on Amazon PPC and then you get $3 back. Yeah, that is something that is really useful and effective. But in the long term, it doesn't necessarily lead to the growth that you need because there are a lot of things that can be done that can give you indirect traffic, such as running Facebook ads. What is this? How do you get an external traffic advantage? We'll really think there are three things and... Ooh, Todd with the Fanta Orange, man, let's go. There are three things you need. You need Amazon product market fit. I'm pretty sure most people on this call either already have Amazon product market fit or are well on their way because they're using the AMZScout tools to find really good product opportunities. You also need MetaMarketFit, which is just proof that there are other people in either the same niche or related niches that are doing really well. So if we look back to that example of my friend who owns a lifting straps company, if he were to notice that Jim Reapers is running ads on Meta, he would say that he has MetaMarketFit. And then the third one and the thing that's very important is platform specific offers. Platform-specific offers is a really important thing to keep in mind because platform-specific offers means that you're selling different products on different platforms. Because if you sell the same product on all your platforms, the first thing that's going to happen is as soon as anyone sees your meta ad or your ad anywhere else, they're going to immediately go check Amazon and then buy there every single time. Because they don't want to deal with website shipping, website returns. Oh, this website specifically charges me five bucks to do a return. This website will only do in-store credit and they only like Amazon doesn't do any of that. It's simple, it's obvious and it's highly trustworthy. So that's why platform specific offers matter a lot. So let's start talking about external traffic advantage, how you can do it and then what it is and what you can do. So external traffic, it can be anything. And so Chris, you said external. Do you mean just paid or any SEO generated? I would say that Anything is an advantage, but a lot of Amazon sellers think that SEO is something that's easy to come by, and it's not. SEO is a long-term game, so if you have five years to wait to develop your SEO, you can do that. There are a lot of people who are promising a lot of different things in the market, like, I'll get you backlinks within six months. It's not true. It's a lie. It's not based on reality, and it's false. You can use SEO traffic, but it's a long-term play and it's very fickle. So again, we're focusing on things we can control and something we can control is ad spend. That is something that in 2026, you can spend money on platforms and you can accurately and easily measure the returns. So Chris, I would say paid traffic ideally. SEO is not really a thing. I'm sorry. I hope that's, you know, SEO always sounds so interesting and exciting, but it really is just, it's not a great thing to do in eCommerce, especially not in 2026. I know that there were times back in the day where you could really take advantage of SEO. Today, that's not really a thing. Paid media is the opportunity. All right. Awesome. Thank you. I'm glad that you sent a smile because I hate delivering negative messages like that, but it was important that I tell you the truth. I am trying to be as truthful as possible here because I think that's what's actually going to help. So Chris, thanks for being kind back. All right. Elena, you asked, ads in Facebook ads work better than Instagram? Generally speaking, what you want to do with your Facebook ads is you, or I use these terms interchangeably because I'm a millennial, you know, it's hard for me to switch them all. So meta ads are Facebook ads and Instagram ads all in one spot. And they are the king when it comes to eCommerce, still in 2026. People keep trying to push TikTok. It's not a thing. TikTok ads are not nearly as good as meta ads, even though they're cheaper, still in 2026. And the reason is because TikTok built the TikTok shop. And excuse me, so there's still just no way to outperform Meta ads in 2026. I mean, you can obviously still do it, but meta ads are the gold standard. So you can actually in the meta ads platform run just Facebook ads or just Instagram ads. However, we do not recommend you do any of that. One of the things that makes meta so powerful Because that meta will choose the best placements for you, for the best people and the best times and the best like everything. They choose, AI chooses everything. You don't need to do any of the media buying that you might do on Amazon or on Google or anywhere else because their AI does it for you and it does it better than you ever could because they know all kinds of things about you that you couldn't otherwise know. And so Elena, the answer to your question is both at the same time. Just run ads on Facebook and Instagram at the same time. You want to disable partner network. Now again, we can talk about that later, but we are trying to run ads on the platforms that work for us. And so what tools can we be doing or can we be using from AMZScout to keep track of that? Also, Elena, if it's safe, Please reply in the chat with anything else you want to know. If it's not safe, just reply when it is safe. And we're going to be here for quite some time still. So just throw it in the chat. I'll be happy to reply whenever it's safe for you. Drop me an email later. Contact me some other way, whether it's my website or LinkedIn. Would be happy to talk to you about anything you want to know. So what are some AMZScout tools that you can use to kind of keep track of this? Product Tracker, here's an interesting use case. You could start looking for BSR spikes with no PPC change because that's a clear sign that your competitors are running external traffic. So a great example of that would be if you go onto Product Tracker and look at the lifting straps from Jim Reapers, you would notice huge PPC spikes, especially around things like Black Friday and Cyber Monday. Any other time they're running a deal, a lot of eCommerce brands are on Christmas and July deals. So there's lots of options. The Stock Stats extension, that's really handy if you want to keep track of, say, your competitor's stock and then you'll see there's huge drops in the amount of stock they have. That's a big option. Keyword Tracker. So Keyword Tracker is really, really powerful as well because you can see if people start suddenly jumping up the keyword ranks just because they started running external traffic. And then the AI Review Analyzer is another tool you can use because you might find out that people said, hey, I ran these meta ads or that you might say, hey, I looked at these reviews and that's how I built my next Facebook ads setup was through the AI Review Analyzer. So lots of different options. Also Elena said, we have a Shopify store and TikTok store so far. So you're not on Amazon yet. Cool. Well, highly recommend. Amazon's a great place to be. It's the bottom of the funnel of the internet. And if you have more questions, do not be afraid to ask. Everyone who's put a question to me in the chat, I've just instantly replied. So anyone who's got questions, just start firing them off. All right. So how to build each advantage with AMZScout. Well, step one, you can do a keyword audit and look at where you have opportunities for keywords. And that's really useful for building a conversion advantage. Then you want to do the margin analysis using all the different tools in AMZScout, like your calculator, look at the top 10 ASINs in your target niche, look at your filter for product database and eliminate things under 20%. Then do a traffic recon to see what kind of external traffic advantage you can get. Look for BSR spikes not explained by PPC. Verify with stock stats to confirm inventory drawdowns. And then just keep building and repeating because this is a repeatable playbook. Okay, so here's a real-world case study of something my agency did. So there's a couple of funny things in here. And the orders, for some reason, I left the dollar figure on that, but the total sales is actually the dollar figure. This is the total number of units. You'll notice it ends in zeros. So basically, my client back in June of 2023, we'd started working together and They're thinking about killing this product because it made them a net loss of $43,000. Almost $44,000, but it will say 43 because we like round numbers. I don't like exaggerating. And so in that period of time, yeah, from June 23rd to September 4th, they made a net loss of $43K. And then in the after period, they made a profit of $29,962. So a gigantic swing. That's a $75K profit swing. And it was huge. And this happened, these are both 73-day periods. You might say, Sean, why do you like these 73-day periods? It's because I didn't want to fudge the numbers. So anyone who's been selling on Amazon for a while knows that deals, sorry, Black Friday and Cyber Monday deals started on November 20th, 2025. So the deal started quite recently and I didn't want to kind of like fake it. We can make it 90-day case studies and the numbers could be absolutely insane, but everyone's numbers are insane at Black Friday and Cyber Monday, but Spillover Commerce really, really crushes it no matter what time of year and so I didn't want to fake it. I just wanted to have a case study that was real and so that's what we're looking at here. So yeah, from losing 43K to making almost 30K, The customer acquisition cost stayed almost the same, but the profit per unit skyrocketed. It was really awesome. And yeah, it went from 63K to 195K, so more than 3X sales in a 73-day period. Really awesome. And let's talk about what we did. So, uh, these are the totals for Amazon and Shopify combined. One of the things that's really important to see is this Amazon fees percentage. So in the before period, Amazon, like we were, Amazon fees excluding ads was 83%. Which is fucking insane. By the way, thank you, Chris. Appreciate the comment. So 83% of sales were represented as Amazon fees. The big part of that was just the fact that we were spending so much. We weren't getting that big of sales. And on top of that, we're spending a ton of money on storage fees and all kinds of other stuff. So it was really unfortunate. And then in the after period, you'll notice that Amazon fees as a percentage of sales was 44%. Now, 44% plus Amazon's tacos was another 30%. So all that together. Lead to us making a much more substantial profit. And so yeah, this is something that we did. This is what the external traffic advantage can do for your business because we already had Amazon product market fit. We already had a high converting product. We already had a margin advantage on this product in particular. So this is what it looks like when you have everything in place already and you just add in the external traffic advantage. And again, like every other time, please let me know if you have any questions. So this is the before and after. And again, this is like the what changed. Oh, no, the actual date ranges got cut out. It's for June 23 to September 4th and September 5th to November 17th. These are those same time periods. We weren't spending any money on Facebook ads, not getting any sales on Shopify before. And then we did 20K in sales on Shopify on $12,000 in met ads. So if you're looking there, you'd be like, okay, Sean, that's like a tacos of Like 1.5 or sorry. That's a tacos of like 60% or something like that. That's not good. What you're forgetting is that we completely took out all of the Amazon fees because we didn't have Amazon fees to pay in when we start running ads on meta. So It takes a lot of work, but you suddenly cut out this huge portion of your sales, which is shipping, Amazon fees and all the other various dollars you give to Amazon are all cut out from this case study because you don't have to pay those same fees to Amazon. So that's a really, really big opportunity. That's why we care so much about this and that's why I highly recommend this approach. So this is what it looks like in a tool called TripleWhale. TripleWhale is very similar to AMZScout but for Shopify sellers. So that's really why I decided even though this is really just like the numbers transposed. I wanted to show you like this is a real case. I don't really have anything to hide here. You know, the net margin was 30% on 12K in ad spend because yeah and 1.6 5% or yeah 1.65 ROAS or a 61% media efficiency ratio, which is tacos. That's what Shopify sellers call it. So again. Not only did this make itself profitable, it also had a huge positive impact here on the rest of the account because we didn't implement some new keyword strategy or some new Amazon PPC hack. We didn't do any of that because it wasn't available to us. Because the game has changed in 2026 and we realized that the external traffic advantage is what we can use to get a huge outcome on Amazon. So, none of this happens overnight, but all of it is in your control. So you can get a conversion rate advantage, you can get a margin advantage, and you can get an external traffic advantage. And so you should focus on them in this order. You know, like you first need to develop a conversion rate advantage because it doesn't matter how good your margin is if you're not converting. So first you do conversion rate advantage. Then you go and you find a way to get a higher margin and ideally a higher margin in your competition so you can spend more money on ads so you can You run external traffic so you can then beat out your competition. Because again, this is the playbook Jim Reapers used. They got a better conversion rate first. Then they went and they ordered way more than my friend did. Then they started pumping the external traffic to really dominate. And so that's how they took a brand from 5 million a year down to 1 million a year and took all their sales. It's by implementing this playbook. So none of this happens overnight, but again, it's all in your control. Start with one. Start at the beginning. Build the system and then repeat. Because as a reminder, once you have all these advantages, you can just add new products into the mix and do it over and over and over again. It's what a lot of the companies I work with are doing now. Now that they have more products that they can run external traffic advantages on, they're basically like, okay, let's just keep going. Let's do it again. So take our quiz. Don't buy my services. I came here, like I said before, to provide value and I thought one of the easiest ways to provide value would be to actually give you a diagnostic tool. So it's formed as a quiz, but it's really like Go and get yourself evaluated on your Amazon conversion rate advantage. Get yourself evaluated on your margin advantage and get yourself evaluated on your external traffic advantage and then your general readiness to implement this playbook. It's a quiz. So if you scan the QR code, we'll put it there. I'll also put it in the chat. But I don't want anyone to leave this webinar. So I'm going to take this URL and I'm going to put it in the chat, but make sure you open it in a new tab so you don't leave here. And you can take our quiz where we score you on the three things we just talked about today. And yeah, it'll give you a score. It'll give you suggestions and it'll give you at least an understanding of where you are and where you need to go. So with that, Don't just compete, dominate. I'm going to take more questions right now. And as a reminder, I'll be here until the end and I'll be happy to answer more questions then. Speaker 1: Yes, absolutely. I mean, thank you so much, Chris, for being our guest speaker and bringing so much value on the table. This is something that is really important for everyone who is either already selling as a brand owner or It's in what we call the Amazon fishbowl, right? You cannot be just in the Amazon fishbowl in 2026, guys. Okay, so you've got a question, which is, what is the name of your website? I would like to find more information about your agency. Sean, just share it in the chat. Speed over. SpilloverCommerce, SpilloverCommerce, I can say, dot com. Speaker 2: Yeah. You know, I decided, I thought I'd try to be smart and call myself SpilloverCommerce, but yeah, it's like SpilloverCommerce.com is my website. Again, like I said, like I came here to try to provide value because this is an important message. Speaker 1: Guys, give some love to Sean in the chat. Let's go. Here is midnight, but there should be daylight, yeah? Speaker 2: Yeah, yeah, it's 3 p.m. Speaker 1: Yeah, and Sean, you're gonna be here for a Q&A, yes? In the meantime, what if we showed these guys a little bit of what could be some good, juicy opportunities for you guys? You wanna see some trendy items and some opportunities? Everybody's cheering you up and sending you some love in the chat. Let's go. Let's get into this one. Trust, trust, trust, trust, you know, trust, badge, okay, trust. Yeah, we did this for a very long time. So Sean is going to be here with us. And let's go. We have been Helping stock sellers to go from not being profitable to hit 10k in 10 days while being profitable, hit their 100k and while being profitable, of course. And the question is, guys, are you ready to become one of the top Amazon sellers? Are you ready to act and behave and run your business like one of the top 1% do, like we're showing you tonight? We're going to give you a little bit very briefly what you can get tonight and then we're going to jump straight away because I know we've been with you for one hour already. We're going to go straight into this one and straight into the opportunities. So you guys can join myself, the team. And AMZScout, inside the league for a full, full week accelerator. So this is for brand owners. This is for who wants to start. Even if you don't even have an Amazon account, this is for everybody. We have six figure sellers and brand new sellers and you get direct access to myself, the team, A players in the game. Guys, we've got experts coming and train you every single month. You get Monthly PPC, so Amazon ads trainings as well and like real time support, same day answers to your questions within hours every single day. Once AI will be able to give you the same level of three Tricks and tips that we can, I will let you know guys, but until then, all you need is community. All you need is surround yourself with people who have been doing this and helping brands and helping people like yourself for years. We've been eating, breathing and swearing at Amazon for like almost a decade. You get access to the league training vault, two hours plus of proven strategies, instant access to all the previous live training recordings. Step-by-step launch blueprint, so slay your business model for US and UK setup and Amazon seller verification without any problem. Hosted sourcing mastery, 20 plus hours of hands-on product sourcing support and software walkthrough and then PPC hero system. So you have recordings, you have live masterclasses every single month about PPC. Michael, this is for both US and Europe. I'm UK based. Most of our clients are UK based. We have so many US, Canada, European and we also have UAE. As well, Live Group Mentoring and Accountability. You get weekly sales with myself. Hot Seats is group support, but you get hot seats like one-to-one with me. We can work on everything. Sean talked about conversion and important. How do you get the conversion? How do you prove your conversion? Because with conversion come margins and cash is king. You get tech and automation clinics, two live sessions a week. To help you streamline your business because who wants to be hands-on working non-stop moving the, no, no thank you. We don't want to be slaves of the business guys. You want to think like the 1% do, but also you want to do the right steps at the right time. This is where the support and the mentorship come into place. You get the accountability that you guys need. And fast start bonuses, bonus one list of 100 US online arbitrage suppliers. If you're like Silvia, I don't want to, you know, I want to just start off and try things. We can help you with that. You get, of course, a lot of different bonuses if one, you upgrade to any of our services and you can win a private one-to-one call with myself. I can literally revolutionize your business with product sourcing and conversion strategies. And then you get access to blaze our amazing academy chat bot for life. Now, three months of AMC scout a tool set just for you guys. AMC scout is incredible. know, gave you a little bit of insight and ProAI extension is going to be there. The product database. You can get so many ideas for your products to launch. Reverse AZ Lookup, which is exactly what he was talking about. Amazon Keyword Search. Stock stats is incredible. Yeah. The value of just the two sets alone is one six nine nine nine. AMZScout bonuses that they are throwing in for you for tonight is 2026 product goldmine trend report, receiving trending ideas for high performing products to launch in early 2026. $497 in value and then navigating Amazon seller account challenges, suspension, deactivation, reactivation guide. So learn what type of quick actions you can take if your Amazon accounts get suspended, which is so much value. And I don't think it's $99. That's the value of it. AMZScout bonuses also get how to appear on the first page of Amazon search results as a guide. So learn about our Amazon algorithm and easy to follow steps to achieve higher positioning among search results. And then the list of suppliers from US and Europe in a PDF, a list of companies you can use for your sourcing needs. And then The total value of this bundle and this offer of tonight is 5,005, oh my God, it's so difficult to say, 5,005, 7.99, right? But we have partnered up and we brought you Vali tonight, we brought Sean tonight and We know we can help you start, we can help you scale, we can help you optimize, we can help you do it with any budget that you guys have, right? So only for today, only with this offer, we are giving you over 5K worth of value and bonuses and support on a one-to-one level of care for just $2.98, but it's not that all. You can also split it in four pairs using Klarna if you're in the USA. And for one time payment, you can literally take your phones out, scan the QR code, join us tonight. You're going to have access to AMZScout today. You're going to have access to the league. And full support starting tomorrow, guys, with us. Jenny has put in the chat, guys, you can also you can scan the QR code. You can click the link in the chat or you can just use the URL in here. Right. Over 5K, guys. Why this works for you right now? Because you get proven support, not untested theory from gurus that started selling literally three months ago. You get fast feedback because being fast in this business AMZScout is so important. You get live community support even if you have not just started. And AMZScout, which is a tool that actually works without spending a fortune. You don't need to spend a fortune, guys. Ready to stop leaving money on the table because we're going to share with you three booming products ideas, a live demo right now. And then we're going to go back. If you didn't have the time to scan the QR code, you can while I share with you the products, guys, you can literally click on the link and keep joining us. We have some of the heroes tonight in the chat as well. So, let's go to Amazon. Who wants to see a bit of products? Hit me in the chat with a yes. Let's go. I've prepared three quick products to share with you. And it's a little bit of every single pocket friendly, right? So you can go with, you know, as cheap as $2.5, $2 kind of products or up to like a bit more, but then you can charge more. So you can go with almost a light and small type of product. And then you can go with something that is literally a bit more oversized, but now like We know how it is. You can just disassemble everything and let it go. So everybody's excited. Let me share my screen. I prepared this one, guys. This is a belly button patch. It's literally, there are different ones. You can have like an infant umbilical hernia patch. Um, or you can have something more trendy. And last year, if you guys remember, if you are on social media, you probably remember the castor oil craziness. Everybody went crazy with castor oil and like the, the belts. And now We have something for you that is definitely light and small, where the imagery of your competitors are literally... We can talk about that for hours because that's where is my strong skill set. But look at this, guys. This is not great as an image, but it's effective because there is not much competition. They're making like 10k a month. Almost. You don't have a lot of competition. And like, look at this. So this one is like 40. They show the front, they show the back, they don't show anything. You just put a little bit more love into your hero image, into your main image. Look at the difference that it can make. These guys are making 9K and these guys are making 7.6K. When did they launch? Let's see. They launched almost at the same time. And let's see. And these guys, they are selling at $13.99 while these guys have to sell at $7.99. And this come, we go back to what Sean was saying. Conversion, click-through rate, be better than your competitors. And you're going to completely, completely smash them. In the era of AI and Rufus and Cosmo, You can do miracles. You don't need to have like hundreds and thousands of reviews, but of course you want to buy a good product. That's what you want. That's the difference. But this is an incredible opportunity. It's an AI niche score given by AMZ. It's an eight, which is fantastic. It means you don't have a lot of competition. And look at this one. Interesting, interesting choice. They're making 2K, so you can do better. We can definitely do better and we can help you inside the league to understand how imagery and your creatives can do such a huge impact because you cannot go on Fiverr and say, hey, I'm going to pay $100 and get my top images. No, they're literally going to probably go there, look at your competitors and do exactly what everyone else is doing. And you're going to be one of the few, one of the many or one of the few, and you're going to just blend in the dashboard. You cannot do that. This is not how we do that. You have to stand out to win the click-through rate and not waste your ad spend. Now, everything can seem a bit complicated, but this is why we guide you step by step. We answer all your questions and you can come on board and ask all your questions inside the league. Let me see this one. Very interesting choice, but you see how they are very pixelated. The quality is not great and boring. Boring. There is no keywords. There are no keywords. And in the era of AI, you have, and Sean said it before, and I'm going to repeat it to you right now, guys, in the era of AI, in the era, like in 2026, you cannot do an image like this. Imagine if we just can Do something like this one, which is better and it's performing better because everyone has chosen kind of, have you seen that? Most of them have a very boring kind of shape, but these ones are like, hey, let me find something that is very girly. It's different and it looks better, it looks nicer and also the other thing is that they have a little bit better kind of image but there are no keywords. There is no casserole, there is nothing that can literally make people understand what is this thing, what is that oil but at least they have put the Oil drop. Do you see that, guys? If you go here, it's like, what is this? It can be anything, anything. If by the look of it, it can be almost looking almost like one of the diabetes machine patches. So it's irrelevant. It doesn't answer any question that you might have. And this is why AMZScout Pro AI, which is this extension, it is so great because instead of going here and scrolling down and scrolling down and trying to figure it out, you get into the data, you get into the numbers, which is everything we need. Also, when you're here, you can play around with the filter and you can say, you know what, I want to only see The products that actually make 5,000, actually this is units, revenue, 5,000 and up per month in sales or 10,000 and up in months in sales. I want to also make sure that we have just private label, no reselling kind of products. So you can say, you know what, I want to have maximum three sellers on because that's usually the max of sellers on a private label item. I would not recommend you at the beginning of your pack sourcing to just go crazy with the filters because you might Cut yourself out of some opportunities. Because if I was too strict with the filters, maybe we would have not found the baby thingy. And maybe you find out that, oh my God, I didn't think about this product at all. But look at this, this makes a lot of money. And actually there is less competition and you do all your calculation. So make sure that when you're just starting out, In your product sourcing phase, you do not cut yourself out of the opportunity, just adding too many things in the filter. Keep it open, but also keep it very niche because niches is where the real money and the real opportunities will appear to you when you do product sourcing. Now, let me go really quick into the next one and then I go back to the chat. See how are you guys doing? Guys, let me know in the chat if you're enjoying it. I don't see the chat right now, but I'm gonna come to you very, very soon. If you have questions, put them there. We're gonna answer everything in the Q&A for you. But let me know if this is helpful, right? Let's go. So then I'm gonna present to you this other opportunity, which has a seven as a score right now, but I will share with you what is going on because I mean seven but the numbers are speaking for themselves in this product and you can definitely catch yourself a very nice opportunity over here if you play it right. So this is a heavyweight cream cardstock. Again, those are both two type of products that you're like I would have never thought about, like, cardstock is not something that I wake up in the morning and I'm like, why am I going to sell on Amazon cardstock? And what I'm going to sell on Amazon, oh, like casserole stickers, like plasters shaped as a flower, you know, and this is this is the point of having tools. You cannot you cannot run and build your eCommerce business and your Amazon business without a tool like AMZScout. You have the data. I use it. I like it. I love it. My friend likes it. My friend said he's going to buy it from me. It means nothing. You only work with data. This is so, so important, guys. You start to think like the 1%. AMZScout, oh, but tools like is expensive, $298. You have no idea the horror stories that I got in my phone calls, guys, of people that have wasted. They were like, ah, mentorship, expensive. I'm going to do trial and error. And then they lost 10 and 10 of thousands of dollars. in super silly mistakes, super newbie mistakes, super avoidable mistakes because we all have done mistakes guys but some mistakes are really avoidable like look at this image you can win so easy if you really Do not go to Fiverr to do your images and just, you can go to Fiverr because there are some incredible people on Fiverr, but you need to know what to ask. You need to be the creative director of your brand. You cannot just go to Fiverr and say, give me the images for your cardstock, for the cream cardstock. It's not gonna work. It is not going to work. So we're gonna show you what you have to ask. And what is important to show and how to differentiate yourself and what are the opportunities? Because like, look at this. Look already at the difference. Yeah. So this one is like, what is this? You have to go into the title. This one is already like, oh, right. I got 50 fine. I got a that's the measurement. What is this? Is a cream car. Now, this is a terrible image, but bless their hearts. They've done better than the other guys. And it's acid-free and two-sided. Now, it would be great probably to understand what are the benefits. What are these products used for? Because let's say that this is for like, for example, I have no idea, right? I never buy cream car stock and like myself, like if I do this job, this is my job and I don't understand your product, we got a problem. But also it's an immense opportunity because you can do so much better than Now, right? Because if I see your product and it's like, okay, you know what is done perfectly. You're not making money. That's not a great sign. But if I look at your product, I'm like, I don't understand what it is, but there is money in the niche. We're done. Fantastic. Let's do that. Now we have all this information, but this hero image is a little bit like, um, it's, it's, There is no benefit. I don't know what I can use this product for. Can I do airplanes, paper airplanes with my son? What can I do with it? Show me the benefit. Show me the use of it. Show me how this is going to change my day. How I'm going to feel before and after the product. Of course, when it comes to a card stock, it's a little bit more complicated, but it's not that complicated. We're currently working on a skincare product with a Korean skincare product and the packaging per se was so bland and was so like plain and nobody would understand what this product does and who is this for. So you do the research and you do it properly and you find out who are you selling to. Who are the real buyers of your competitors? And what are the objections? What they love about their competitors? What they hate about the competitors? What are the questions they ask themselves? There is all these details that you have to learn before you even launch a product, if you can. And some of you can't because you haven't started. So it's the perfect opportunity. But we always say, if you don't have $20,000 to start with, Credit cards, friends and partners, bank loan, whatever it is, like you cannot launch a great supplement, maybe a 15K, 10, 15K minimum. OK. And you need to count also the advertisement and all of that, isn't it, Sean? Like you just. There are some type of products, especially when you get into the food supplements, et cetera, there is so much compliance, formulation. You can't just say, yeah, okay, you will be a millionaire tomorrow launching a supplement. Speaker 2: Yeah. Yeah. I've got to agree with Silvia there. Supplements and some of the other consumables products are great products to launch. They're not great first products to launch because they're so challenging. They're so competitive. And there is a bunch of people who have all these advantages from years in the space that you don't have. So what Silvia is talking about right now is launching new products that are kind of like newer to market where no one has that advantage. That's really the big opportunity. And then, like she said, I think it's very honest. It's like it really depends on your budget. You should obviously do something responsible and look for products that fit within your budget range. So yeah, just to piggyback on what Silvia said, that's what she's saying is really important and really honest. Speaker 1: Yeah. Thank you so much, Sean. Yeah, absolutely. I'm going to elaborate in the three months AMZScout and the four weeks with us. Absolutely. I'm going to be with you in just a second. Do you guys want to see another product? Let me know in the chat. Let's go. You wanna see another one? Is this helping you? All right, so this is a little bit of a different type of product. It's definitely very niche. Do you see, guys, how niche these products are? Because you cannot go like, I'm going to launch a beauty product. I'm going to launch a supplement. We have to start getting into nitty gritty of a niche. When you say beauty, imagine just beauty what it means. We have hair. I always tell everybody doing product research, if you go into beauty, for example, and let me know in the chat, guys, if anybody is in the beauty or is thinking about going into the beauty as a category. But if you think about it, also, even a food supplement, Imagine how many organs, how many parts of the bodies do we have that needs to function and we need the food supplements for implementing also specific things like brain condition, energy, mood. There is so many different types, right? So when you think about beauty and you do product research for your private label, you have to think like beauty is a lot of things. And I always say, start with your hair, like hair. Then I have, I don't know, like we have eyes. So it can be anything that is, for example, beauty, makeup. Are you going into makeup? Are you going into cosmetology, like skincare? Are you going to buy a Rimmel? Are you going to do fake eyelashes or are you going to do maybe a serum, like a castor oil serum for growing your eyelashes? These are completely different things. But if you think about that, steel is just such a little piece of your body. So when you think I'm going to launch a product in beauty, you cannot go in beauty. You have to start focusing and niching down. OK, so when you go into hair, just think about the hair for a second. We have so many different types of hair. There are women's specific type of hair product. There are men's specific to target men products. There are barber type of products. There are products for black hair specifically. And this is one of the great example. Of course, braiding is not just for this type, a specific type of hair, but mainly for a specific type of hair. So you need to start differentiating, right? Is it for adults? Is it for kids? Can it be for both? And are you gonna sell what? Are you gonna sell braiding stuff? What do you sell? Are you gonna sell the extensions? Are you gonna sell accessories to do the braiding? Or like in this case, a nice opportunity to be honest with you, which is the price point is pretty high. These products can be, probably they come disassembled, You can speak to your manufacturer about it. There are different styles of the braiding salon kind of trays. And this is for like homes or for a salon, a beauty salon. And there are so many different types, so many different types. There are at the moment just under salon trolley braid rack as a keyword, only 106 results in Amazon.com. Sean, oh my God, it's not a lot. It is definitely not a lot. And look at how much money these guys are making in 76 products. It's a really nice opportunity. You have to play right, right? So I'm not saying go and buy this product because maybe by the time you do all your things, You know, another hundred people will join the trend and the product. So everything I'm saying is to teach you and show you the opportunity not to be like, To be independent thinkers as business owners, right, and train you and mentoring you on how to find some ideas for your first products and how cool it can be to use just AMZScout as a tool in general. But if you go here, you can literally We are organized by highest revenue first and we can see these guys are making almost 43k past 30 days. Look at the imagery. This is terrible. Yet this is working a bit better. This image is a bit worse and they are selling the product for $29.99 while these guys over here are selling the product for $54.99. Now, let's go on the When did they launch? They launched like about one year before. It's not that much. It doesn't mean much to be honest with you guys. And they also have a little bit number of reviews compared to these guys, which are cheaper. So another proof that, you know, when you do things right, you don't have to go into a pricing war. Imagine just doing a better image than this thing. This is like, it's a bit horrifying, you know, but it's way better than the other thing. So I'm so sorry guys, like, I'm sorry, I didn't mean to, but I'm like, I get excited because I know you can do so much better. Like these guys are leaving so much money on the table. So much money on the, if only, If only they can make some nice improvements because come on, you can put some keywords here. You can put a fake tag. You can be creative. I think personally that putting a touch of color on the branding style, which is the pink, so they use the purple, is already great. And then it's like, you know, like there's a single side, but also it's a double sided. And, you know, before and after what a mess. And. Here they could have done so much better in the before and after, to be honest with you, like save time for separating hair. Okay, what does it mean? Think about it for a second. Saving time for someone that has a beauty salon, what does it mean? Make more money, make the client happier, be faster so you can serve more people. So many different things, but you can play with your imagery to make sure that it's benefits driven and not like a leaflet. That's the biggest mistake. Comfortable braiding height. Fantastic. Show me a before and after as well. What does it mean? Comfortable braiding height. It means that before you're there for hours because braiding takes so many hours and you're there like your back is killing you, blah, blah, blah. And now, oh my God, all relaxed. I can stand, I can sit, I can change position. Like you can do so many things with your images guys. And then convenient to move. So cute because they've done this speedy, this movement effect with the wheels. Beautiful. Thank you. Convenient to move. Caster wheels. Okay, maybe not the top, but okay, this I like, right? Show me the context, show me the people. So these are just some of the ideas, guys, and they also done, a bit, this is cute. Okay, this I like. And also remember, you can use AMZScout to have a look briefly how much money these guys are making every single month. And it's really, really cool. And then you've got your calculator here that Sean was talking about. So you can understand like how much the Amazon fees will be. And then you can say, I paid this for this $10, for instance, and then your net profit is going to be here, showing you your profit margins and all your nice numbers, which is so important. Of course, it's going to tell you this is private label. This is an engaged category. Hello, fantastic. Product rank and then what is the category, the niche, estimator, monthly sales. These, I still have to find any software that is 100% precise. So this can be way more than these guys. Way more than this because we have clients that the software show us like 7, 8, 8 and they're doing 1, 5, 1.5. Thank you so much to our partner AMZScout for organizing this and helping us reaching you guys and bring you some value tonight. And I'm looking forward to see you very soon. Thank you, Sean. Thank you so much. Thank you, guys. Have a good night.