How to Build AI Apps in Minutes (This is How You Scale)

Very first company I had, I made wooden maps. They were beer cap maps and we sold it [music] for seven figures in 2021. A very nice year to sell. Chewy, you know, the dog brand. If your dog dies, they actually send you flowers. >> Every human needs to be AI-enabled. If you're a graphic designer, you're not going to use the AI tools, I have no room for you in the company. >> What are some of keys to scaling now in a world of AI? >> I use a VPS, which is a I call it a laptop in the cloud and that's where I host my agents. I treat them so much like a virtual assistant. Here, you have login access to these. You have access to the stuff. This is what you need to work, but I'm not giving you access to my Facebook and my Wells Fargo and my personal iPhone. >> [music] >> You're watching Marketing Misfits with Norm Farrar and Kevin King. >> Norm, do you like sourdough bread? Yeah, what is what is the hot thing right now? Everybody in the marketing world >> [music] >> is making sourdough bread. Our guest today makes sourdough bread. Perry Belcher is always talking about sourdough bread. Well, he turns that into money cuz he sells recipes or something more, but what it what I hear this over I was just at a conference this weekend, people are talking about that's their passion is making sourdough bread. I know it's the healthier bread, you know, it doesn't raise your blood sugar as much as some of the other, you know, white breads and stuff like that, but do you know what is going on with sourdough bread? >> All I know is since COVID, my kids have been into sourdough bread. >> I They They, too? >> Oh, yeah. They're huge into it. >> I mean, my freaking massage therapist, Jennifer, brings yesterday a big loaf, like big, you know, looks like one of these big like igloos, you know, a a sourdough bread that her daughter made. Said, "Here, your daughter makes She's making sourdough bread now and brought you a loaf." I'm like, "What is the deal with sourdough bread?" >> I don't know. Maybe we're missing something, Kev. >> I think we're old or something or miss or missing something, Norm. And why can't they just bring us cigars? just >> [laughter] >> I made this cigar for you. I don't know if we want that. >> I bought this cigar for you. >> Yeah, bought this cigar for you. Or our buddy that uh every time we see him in an event, you know, he was just in Nashville that brought us the ones from um Mexico. >> Oh, yeah. Yeah, that was fantastic. >> those three. Those are really good. Uh uh um >> Do you know how rare that uh that one cigar is? >> No. I >> The Poncho? It's it's extremely rare. You can't even find it. >> Is that Did it Is that the one that I posted a picture of in the group that I >> Oh, no, no, no. That was that That was the Mexican cigar that was uh made at this old like century-old tobacconist in Mexico City. >> Well, I'll have to look for the the Poncho. Uh Speaking of Ponchos, our guest today uh he probably's worn a Poncho or two cuz he he he runs in the rain. He's traveled the world. He's sold a couple businesses and now he's deep into the AI stuff. Uh it's going to be a I think an interesting talk today with Andrew Erickson. >> All right, let's bring on Poncho man. >> Poncho man. >> There he is. >> Oh, love to see you guys. Thank you. Thank you for having me. So excited. I'm excited to just fit with you. >> And that's right. And you're even wearing the right shirt today. You you even dressed for the occasion and I'm impressed because you had to actually think that out because you're not at home. So that means when you were packing to go to Colorado, you're like, I'm going to be on a podcast with Norm and Kevin. I need to actually wear this shirt from Kevin's last event to get brownie points. So that's someone that's like Actually, that's marketing. See, that's marketing 101 right there. You see? You see? >> We So I'm here we're I took the family out to Colorado for for month. And so we had to we had to pack. We only could pack a certain number of things. And I thought, what is the most important thing in my life? My My children, my wife, my computer. And number two is this shirt from ECom Mastery AI with you, Kevin. So, of course of course it >> Well, I I I appreciate that. >> I have such a great time. The information is incredible, right? You [music] bring in You guys bring in really good amazing people. You attract to smart, talented, great [music] people. Hyper-focus on like practical practical things, which I like. A little bit of philosophy and you know, strategy whatever, but like the tactical practical stuff. And Kevin's also very Kevin your your whole team is very like you got to do you can't It's not a pitch event. It's not a It's not a like this esoteric thing. Like we're doing practical things for e-com business [music] people. And I just love them. I just love them. Plus the plus the event itself is actually really fun. >> [music] >> Just like a fun Why Why not? If I can If I'm going to go and do anything, I might as well do fun things, right? >> It happened to >> got to clarify something, Andrew. It's those are Kevin's events. Unless it's CMS or Dragon Fish or Marketing Misfits. We had a webinar just recently. But yeah, that's all Kevin. I just I just go there to support the guy. >> Okay. >> He just He just comes for for support. You know, I need a shoulder to cry on at night when things aren't going well. And Norm's like, I'm here for you. I'm here for you. Just come to my room anytime. Doesn't matter. >> Here's a Coke Zero. Here's a Coke Zero. >> [laughter] >> So, Andrew, I mean, you're you've been doing this uh this e-commerce marketing game for a while. I mean, that's not really your background. You were I think an engineer by by trade. But you've built up a couple brands and exited them. You've You're onto a third little project now. You're deep into AI. You're involved in [music] quite a bit of stuff. So, what Didn't you work for like a Fortune 100 company and quit like a really high-paying job to go out there and risk everything? Uh is that is that Do I have that right? >> Yeah, actually. So, I'm here in Boulder, Colorado right now just sort of on a kind of work kind of vacation slash just work anywhere I want to work, right? Um and this is where I went to school. I have a degree in applied mathematics and electrical engineering. I'm a hardcore nerd. I I like legitimately love math. Um I have a math tattoo cuz I'm a nerd, you know. >> Does it say 1 + 1 = 3 or what? >> [laughter] >> Um and so so I have I have that technical background. I worked like you said at Fortune 100 company Qualcomm and Micron. They're both actually Micron's like super hot memory chip company now with all the AI stuff popping off. So, I worked for a couple of tech companies and was making you know six-figure salary in my 20s and that whole thing and and then but I my calling was always to be an entrepreneur. I love just the I love not only I love the technical stuff, I also love like the brand building, the emotional component, the uh providing products to people that like helps them and and educates them and helps them, right? So, I love that component to it. And so, I actually start I tried a bunch of different businesses and that in my in my mid-20s and then I found >> Like what? Like what? Like what? What did you try? >> Oh, I had an affiliate marketing thing. I There was like a couple of video games um Clash of Clans was like a popular video game. Probably still is, but it was a popular video game like 10 years ago and I had this affiliate marketing content site for it. It was like a couple of Facebook groups and stuff that was doing a little bit of like making thousands of dollars a year. Not like enough to quit my day job, right? I made an app, an Android app. It was like a I'm a nerd, so it's like a space like you're like a little space orbiting mechanics app thingy. Uh [snorts] and I got I had like a quarter million downloads on that and also made thousands a year on it, but not enough to quit my day job. And then I found Amazon private label, or actually before that I actually found that I was I was making stuff in a maker space, which is like a sort of like I'd say it's it's kind of like a gym. You pay a hundred dollars a month to have access to like a workout gym, and there's all these different run, you know, treadmill and a bench press, but instead of a bench press and a treadmill, it's a laser it's a high-powered wood cutting laser. And metal CNC machine, and a giant like industrial buzzsaw. So I was making things in there, and then I started making things and started selling it on Etsy, and then that really popped off. That was my first time selling physical products online. >> Then that led into you venturing into the Amazon space, and you did some what your two brands there, one of them was a children I know it was like Montessori or children's stuff. It were both of them children's stuff, or what was what was what type of products were they? >> Yeah, the very first company I had, I made what this is the one I made myself. I actually made wooden maps, maps of California, Texas, United States. They're they were beer cap maps. Very niche product. It was a very 2016 2017 product. The idea is that people who are into craft beer would want to keep like the caps cuz they're they're very decorative, and you know, you don't have glass bottles, you have the caps, and you would collect you go to the different breweries and different things, and drink craft beer, and collect the caps, and it was like a collection display. >> Norm, you need that for a cigar labels. You need a cigar label uh >> [laughter] >> Oh, he's a god he's already >> Yeah, there you go. Yep, [laughter] there we go. That's the last couple of months. >> So for those of you listening, he's showing a bag full of cigar a big ziploc bag full of cigar labels. >> You need a label map. Yeah, so it's a weird weird space, but that company I mean we we we on Etsy we got I did like 60,000 in Q4. Um this is me making everything and I end up hiring a bunch of people. >> And in this little shop in this little maker studio place? >> Yeah, it got to the point where I couldn't handle the sales, so I hired every single person in the workshop to run the machines for me. Uh the works the actual company didn't like it cuz they're like this is we're not production facility. Like we're we're like for hobbyists. I'm like but I got a lot of people who want to buy a lot of these maps. So I'm just going to hire Is there against Is there a terms of policy? Is there a policy against me just hiring everyone in the entire facility? Every hobbyist here just paying them 50 bucks an hour to run the machines? They're like, "Well, technically no." I'm like, "Okay, then. Step out, you know, step aside. Let me Let me build my business here. Let's go." >> [laughter] >> I'm kind of curious. Was it all automated? Like when I think of laser and wood it it would be just a system where I used to run a skiver machine where you'd put fiberboard in and the [clears throat] it would just kick out like it would just go through, trim it and it was an automated process. Could it Was that the same way or did you have to manually feed it? >> So you put in a plywood, yeah, right? It's a quarter-inch thick, yeah, 4 by 8 ft, right? It's a big old piece of wood, flat flat thin piece of wood. Uh and then it's a laser. It's like a You load like it's like a it's like printing a page on a printer, but instead of it being like an inkjet, it's like a laser that's zipping it all out. >> Okay, yeah, it's it's really interesting. You know, talk about um just misfits. My my father was involved with a company or it was our company and we were in Taiwan and everybody was doing wood handled stamps the old fashioned way, you know, and we had a an engineer that came over from Nissan. He was our general manager. And he automated the whole process where it would cut the wood it would put the vulcanized rubber on. It would do everything and it ended up instead of making a hundred thousand units a month you could make five million units a month. It was nuts. So I'm just I'm always curious to see, you know, how much automation goes into those sort of things. >> Yeah, and you think it's such a weird little space and speaking of marketing misfits, right? I mean here I am this you know engineer working for a computer chip company or whatever but I was like going hardcore on Etsy and to get to get going I I you know you you hustle and I would write I would buy a card one of my things like we're in San Diego big everything in San Diego um and I bought um postcards just just from like the beach go down to the you know the beach cuz I lived like on kind of like on the beach area and I buy a bunch of hokey tourist postcards and just hand write every single purchase I got hand write you know Sarah thank you so much for buying this thing you're we we pride ourselves on this and we care so much about you and I hand wrote and I used my terrible penmanship I didn't use a machine or delegate out whatever. So the first hundred people I like hand wrote a note and said please we live and die by reviews please leave me a review. And we got a lot of reviews very quickly and then that's how it that was that you know like everything everything combined together is what made it explode but I think that was one of our big things is like really adding that special human detail something that does not scale well it was painful I do not like writing and not have good penmanship but because I focus on those people and I wanted to get reviews we got a lot of reviews very quickly. >> Did you do you think that would work today? >> Not for you Norm because when you get to that age where you're you can't even reach your >> [laughter] >> I think when your hand is just going like this. >> Uh dude, I I this is concept of like unscalable businesses that I think is great. I do a thing that if you're starting or you're whatever scale you're currently at or something that's unscalable at your current level >> Yep. >> and focusing on do and doing something special that's not scalable works to a point. I always say at some point when I systematize and delegate and automate everything, right? But having that special handwritten note or a special design or these different things that are um uh special email campaign, targeted, whatever. Like I think those things are really pretty killer. >> Well, Chewy does that today. Chewy, the dog, you know, the dog brand. So, if your dog dies and and you you you've been buying on subscription uh you know, whatever their food and you suddenly cancel it, they actually send you flowers. Like you get flowers and a card from Chewy that says um so sorry Rover has passed away. We're here if you need anything. Um you know, and if you want to return any of the food you have, we'll gladly give you a refund. Uh or or I think they don't even say you have to return it. They just say we'll gladly give you a refund if you got any sitting around, you just please donate it to a shelter or something like that. Um >> So, back in in 2016 or 17 when I had when I went on stage that first time when when uh at um >> Amazing. >> Amazing, yeah. 2017. I talked about this. About personalized notes. And what we were doing is like we were into manufacturing, so there'd be a lot more clients, customers. And we started outsourcing them to China. And we would get them to write very generic notes, nobody's name, just a phrase. And then we would put those into the, you know, the box. I used to do that with all my soap boxes. And you know, every one of you would get a different phrase. It would There'd be 10 or 15 different sayings, and it all felt like it was a personalized note. >> Like fortune cookies. >> Kind of. >> You don't know which box you what phrase you're going to get. But that's cool though that I think that's an important point that Norm makes there is that they're different. Because if you buy the soap again or buy the product again, it's not the same thing again. I mean, it might be. The chances are I mean, you might get the same thing, but likely you won't get the same thing again. So you you actually psychologically uh the customers like they're they're actually putting notes in these things for us. >> That's cool. I love it. Uh and I think Amazon is so frustrating being like a traditional Amazon seller cuz like there's so many of these awesome marketing things that they handcuff you on. You're not allowed to message. You're not allowed to have these personalized notes. You're not allowed to have these things. It's very frustrating sometimes. >> could No, there's I think you can You can put these notes in anything you sell on Amazon like what Norm's doing. There's nothing wrong with that. You just can't I think there's a big misconception. I've been on this soapbox for a long time that uh and I'll argue with sometimes with some of the compliance guys that fight these cases. I'm like, you dive deeper to what the person's doing. And somewhere along the way they're influencing reviews. Or they're doing something, but as long as you're not influencing reviews, I don't think that's a problem. And I think you should be doing this. The big brands do it. Uh I think you should be doing it. And the problem I see people who sell on Amazon are not marketers. For the most part. There there are a few. There are some. But the vast majority of people who sell products on Amazon are not marketers. >> Mhm. >> And it And the beauty is when you combine those two together, the people that do sell on Amazon understand everything it takes and all all different hats you got to wear to sell on Amazon, but are also marketers actually are the ones that I think can really win and really crush it. And that's what you are, Andrew. I mean, that's one of the things that you do is you know how to sell, build the system, set up the the processes, but then you're also a marketer like with what you just talked about uh with the the postcards and stuff. And uh and some of the stuff you're using, I mean, one of your brilliant things I think you you did this in one of the the BDSS things. Uh you And I think you won uh uh for it. And it was a it's a lead magnet. It's pretty cool you developed this type of lead magnet. Can you tell us a little bit about about that and why it's so powerful and how it works? >> Yeah. So, so that's a So, the last five whatever couple years, last couple years. Uh so, actually so, funny enough, I actually did my senior thesis on um AI agents literally back in 20 uh 2009, right? So, but that uh was kind of a different type of agent, right? So, it was the the AIs are way more limited back then. Uh way more limited to what they are now. In fact, I wouldn't I wouldn't even consider those AIs. They were more like It was like a neural net. It's like a little program thingy. Uh but uh so, I've loved all this AI stuff. And I thought, man, what so many amazing practical tactical things we can do with AI now. And one of them, you mentioned Kevin, is what I call a logic lead magnet um or a like a branded website um that is uh um like a like a little brand app. A little tiny app. I call it like a point solution. Or just like a little website that can solve your customer's problem inside of 60 seconds. You don't need to have a big database. You don't need to sync with this huge mega corp. You don't need to search and qualify and all these complicated things. One little core concept that you can share with your with your customers, right? And so, the the um presentation you're referring to, the brand I call a brand app. So, one example of a brand app and which you should go watch Kevin King's BDSS January 2026 version that won first place for this. Uh so, uh the a couple of examples of this are if you're selling like a bath bomb, uh it's like a like a There's one I have a friend who sells bath bombs with little toys inside of them for kids. You can put the bath bomb and the toy in the in the bath and it fizzes and little toys. But, once the fizz is gone, once the fizz is done, your product's gone, right? But, I came with this concept of well, what if you have an app that you can scan and it takes the little toy, the little surprise toy that came out of the brand the the bathtub fizz um product and it creates a story with your child as the main character, the new toy they just got, and it creates a little 60-second, a 1-minute, 3-minute story with your kid as the hero of the story, right? And it not only does it write the story, but even speaks it, even tells it in like a mom voice uh to the kid. And now you've Now, you of course you've you create this this funnel experience. It's completely free for you to build this thing. You can use Replit. You can even use the free version of Replit or Lovable. They're both kind of the same similar um type of apps that allow you to create apps for the family. And of course, you capture the email, you capture the contact information, you contact You've also kind of earned the trust of the family. You move from the intimate relationship with the bath into the intimate relationship of bedtime stories, right? And it really sets yourself up as a proper brand. That's one example. Another one is like if you have a fishing brand, you can put in your zip code and I'll tell you what kind of fish you can you can uh fish there, give you a weather report, and then give you a set of list of all the fishing gear you can buy from your fishing company. Um and then, you mentioned sourdough. I built a sourdough app for myself, but I just made it public, so anybody can use it uh cuz I love I got really obsessed with sourdough. I don't know why. It's like there's something about it. I got You guys You guys You don't You don't get it. I don't quite get it either. There's something about it that I love. And now I have a sourdough app that actually is a It's like a little sourdough journal. So, you can type in and put pictures of your sourdough as you're making it, and it gives you tips. So, I call it the AI chef tips as you're building the sourdough. I just did it for fun. I didn't do it as like a lead magnet or whatever, but I'm happy to If you guys want to share a link, I can we can maybe post it in the in the description or whatever. >> Hey Norm, I've got a quick question for you. I'm trying to manage all my affiliate and creator programs from Amazon, from Shopify, from Walmart, but it's just a freaking mess. I mean, I've got reporting coming from here and there. There's all these different Slack messages. Do you know if there's like a unified dashboard where I can do this all in one place? >> Yeah, absolutely. And you're right, it is a mess. A lot of brands are complaining about that, but there is a place that has a solution. It's called Levanta, and they let brands recruit partners, track performance, manage payouts, send product samples, and even run creator programs across every major marketplace all in one place. And guess what? Brands can spend less time on tools and more time making profit. >> Is that the one that you sent me a link for that like a 10% off coupon their gold or enterprise plan a few few days ago? >> You got it. >> Oh, cool, man. I think I've got that link here. Was it levanta.io/misfits? >> Yep, you got it. >> l e v a n t a.io/misfits? Awesome. I'm going to go go hit them up right now and get that 10% off. >> Perfect, me too. >> We can definitely do that. So, it takes as you're making the sourdough, you take a picture it before it's risen and then when it's risen, it'll give you like, "Oh, if you move the pan or change the degrees 5 degrees, or whatever it's going to do this Oh, that's funny. >> Okay, dude I I sometimes I get hyper focused on things and I I get like I get can get really obsessed with things and sourdough is my obsession for about 6 weeks. I don't know why. There's something about it like you you kind of grow you have to grow a sourdough. You have to like build it and grow it and nurture it and create it, right? And so there's a there's a way that you that you feed it. Feeding you literally feed your little little creature. Right? Call me I guess. So I made this app so you can take a picture of it and I'll say okay it's it's grown little It's not growing enough. Keep going. But you play it in like another hour. Okay, oh now it's at the right spot. Oh you grew grew too much. All right, here's how you fix it. If you >> [laughter] >> it's getting all sour and gross. Like like here's how you fix it. And the AI chef is trained on giving you tips. And then also and then it kind of pulls in like the ingredients and and and I started adding these other little things into it. Anyways, this whole this is a whole app that just like guides you through the whole process. I literally vibe coded while my fingers were wet in sourdough. In dough, right? I'm like it's very sticky and gross, right? >> [laughter] >> Literally speaking >> [laughter] >> I'm like I'm like add a feature that like adds an AI chef that includes the thing and like include pictures. No, not pictures like that. That's stupid. I want a green button not a red button. And I'm like look do deep research into like how like how do how should we you know, what what's the what's the best like style and theme? So the whole app is built out just for fun. And then now now now how do I bring it back to business? Same core concept. You can build these little apps. These are these are things that will take an hour or two. Claude, code, and Codex. Chat Chat GPT's Codex. These things are incredibly powerful. You just speak you if you have an idea for an app you can speak it into fruition. You can do lead capture. You can do follow-ups. You can do text messaging. You can you can it can be a standalone app like built on your phone. So, it's actually like a like an actual mobile app. Um you can make it a landing page. You can do all sorts of like awesome things with these things. And really big part here is you want to do a lead capture. That's how I I think of these things as like logical lead magnets, right? You capture the email, then you do all your marketing to the email. >> So, what is your friend seeing by doing this? What is he seeing? Has he seen an uptick in like people getting onto his list? Uh what's a Do you have any stats on like how how many you know, if before if five people would like scan your warranty card or scan to get your recipes, now it's you know, we're getting a 10% opt-in rate for everything that we sell. Or do you have any any kind of idea of how well it's doing? >> Uh I don't. I should follow up with them. >> [laughter] >> See what See how well it's going for them. Uh a big thing I think you know, another thing with this is that for your email list, I feel like if you could if you do if you get in the habit of making these things, you could create a new little app maybe every month and just share it on your list. Like Kevin, your your uh your AI that's that's trained on all the the history of all your conferences, that's a killer little app that you have, right? And that's just a great share that you can have on your list. Kevin's uh newsletter is incredible, by the way. If I'm assuming everyone listening is already subscribed. If you're not, you should. It's incredible. >> I appreciate it. We also have a Misfits newsletter. Are you Do you follow the Misfits newsletter? >> Oh, no. I think I don't. >> Oh, YEAH. >> OH, NO. >> [laughter] >> MISFITS.NEWS IS THE PREREQUISITE. MISFITS.NEWS. Um but it's it's a really good uh newsletter. Totally different than the the Billion Dollar Sellers one. Totally different style and uh format and and everything and um but yeah, so the newsletters or emails or super valuable, like you said. And so, anything you can do, no matter where you're selling on Amazon or anywhere, you should be getting a lead magnet just like and and doing these little things like what Norm was talking about and what what Andrew was talking about with the handwriting and whether it's machine or it's personal or whatever, those are so so so important. And even little things where, you know, you put a little embossed sticker on the back of the back of her cuz people eat with their eyes first. >> Yep. >> And so it it's it's you know, Norm we've done a whole podcast. Go back and look at one of the Marketing Against the Grain podcast. Norm and I talked about packaging and and gave a lot of really good examples in in that podcast. But so what else can you do to supercharge your marketing, Andrew? What are some of the things that you've done to actually really supercharge marketing, whether that's on the customer side or I know you've been dabbling a lot with like MCP and stuff like that lately, which is my new favorite thing. What's it stand for? Model context protocol? Is that right? Did I get that right? Oh oh wow, I I got that right. So if you don't know, MCP, for those of you listening, is a way that AIs can talk to each other. So you have you've always had API. An API is a way to like feed data between different software systems and in and out, but MCP takes it to another level where you can actually tie in and ask questions. So you can connect a database set of data or a database to your Claude or ChatGPT or whatever your choice your your poison of choice is and actually talk to it. And so I I when I found out on Beehiiv that Beehiiv, which is does my newsletter, has this, I was like, this is so freaking freaking awesome. And what the the use that I had that where I discovered it is Athena, who we all know, was doing an event a meetup event and I needed to invite people in the Austin area that are on my newsletter list. And I'm like, well, Beehiiv doesn't ask you where you live when you sign up for a subscription, but they log your IP address. I can't go into Beehive and say, "Give me all the Austin people." But, I can go and connect it through an MCP, Beehive's database to an MCP, and ask Claude say, "Claude, create me a list of emails of all the engaged people, subscribers to my newsletter." So, that means they're likely to come. They're engaged [clears throat] in the Austin metropolitan area. And it came back and said, "Oh, give me a second. Oh, wow. Okay, Beehive has the IP addresses. We can figure this out. There's 19 cities that make up the Austin metropolitan area. Uh I'm going to look for those IP addresses. Oh, we have this many. There's 276 of them. Oh, wait, seven of them unsubscribed, six of them did this. So, we're going to narrow this down to 220. Oh, wow, this is a 62% open rate. This is higher than your normal. Your Austin people are really engaged." And give me all these other stats, and output an Excel file uh that I could just bring in and send an email to, uh invite all those people to the event. I was like, "This is cool." So, I started diving deep and analyzing all kinds of other data that I could not do. And now with Dragonfish, with Norman and I's company, we're actually we just switched from one tool to another tool midstream that we're using to test with because it has an MCP. And because now we'll be able to talk to this tool and get exactly what we need to get and make our team so much more efficient. So, tell me how you're using MCP and what you think how this can >> we break that down a little bit, too? Because there's probably a lot of people here have no clue what that is and how to use it. You gave a an explanation, Kevin, but maybe break it down even further. >> Yeah, from an engineer, someone that can talk about this better than me. >> So, so I've been super red-pilled on AI, right? As I already mentioned, I just just for fun write code on my own sourdough app, right? And so, I started getting I get I I said I got these obsessions, and I got obsessions on how these things work, and how these MCPs and memory layers and neural blah blah blah things work, right? Uh and so uh yeah, I love talking about this stuff. So, like you said, Kevin, I think you nailed it. MCP is how uh AIs talk to each other, right? So, an API is like uh how computers talk to each other, kind of like the dumb computers, right? So, there's all sorts of like an API that has to be structured in a special way. You have to say like just like you know, like a like an Excel formula has to be like equals sum A2, {comma} B2, {comma} end end parentheses. If you don't end the parentheses, like the whole thing breaks, right? It's like super frustrating. MCP, and that's how an API was, right? MCP is more and and it's like computers are, you know, like Excel sheets are kind of tricky to work with because of that, right? Well, AIs are awesome. You can just talk to them. Just like you talk to them like a like a like your friend. It's incredible, right? And they MCP is kind of like that, too. An MCP is you can you can you give it to your AI, right? So, you connect it's like a connector for your AI. And then when you talk to your AI, your AI can just talk to the MCP. And so, it's like having an app or having access to information um on It's kind of like giving an app to your AI, right? And so, it's like a connection to an app, right? So, just like we would log into a website, Helium 10 or um Google uh uh sheets, whatever, right? Kind of like log in to a website. And there's all sorts of little functions you can do inside the thing. You can look up data. That's what an MCP is like giving login access to your AI to one of these tools, right? And so, that's what you said, Kevin, with the the um marketing, the beehive MCP. It's incredible because you can't to have a system where you can just say, "Look up the IP address." An IP is just like uh like an address to your computer, basically, uh to your Wi-Fi router. Um and so, like look up your IP address and like match it to the um city and state of where it is. >> [clears throat] >> Yeah, the Austin metro area. Find all the cities that have these IP addresses. >> Dude, 3 years ago, that would have been a 1-week project for a technical person making $80 an hour. You would have to pay $4,000 for integration like that. And like it would take a week and it probably take 2 weeks to find the engineer, 2 weeks to like set up the contract, another week to like verify the work was done correctly. Now you just speak it into vision, right? >> later I had it. >> Incredible. It's absolutely incredible. And so like there are these I'm like super keen on these MCPs. I've built a few that are fun, right? Uh that are free to use, right? Um so so I'm a little bit more centered on Amazon sellers, right? I know that this is a little bit more for marketing people rather than Amazon sellers, but um one of them I have I don't have a pretty URL for it, but I just wanted to make an app an MCP that can pick your top keywords and your top competitors. Uh and I will grab the link for that in a second. Uh It doesn't have a pretty >> What's it What's it tie into to get this data? >> Well, it's from Jungle Scout. So pulls So I have the sub- I have like a professional subscription to to Jungle Scout and then I just made it into an MCP just for fun cuz I wanted it. I wanted to give this to my AIs and I have an AI uh mastermind inside the Titan Network that I I uh um just talked about this this kind of stuff with other Amazon sellers and the e-commerce sellers. So I just built this just for fun. Um and so ASIN -analytics-api.forsell.app. Not a very pretty website name, but it's there. Um and then um another one that I built for fun is I memory These AIs are so incredibly smart. When you don't have memory set up correctly, it feels like you're talking to a professor who's incredibly smart, incredibly book smart, not always street smart, honestly, but like always book smart, right? Uh but they have they have dementia. Like they forget all the freaking time. Like I'm like, "Oh, explain me black holes." Well, here's this full explanation of black holes. Wow, that's incredibly smart. Like, "Can you remind me of what we were talking about yesterday?" I have no idea what you were talking about yesterday. [laughter] You. Tell me about my brand. I have What What brand colors do we use? What's our What's our voice? How do we use our voice? Who's our avatar? Right? I don't know. Like, "God, this is the fifth time we've talked about who's my avatar, right?" So, I set up a little system that can build out this memory component for you, and it builds like a I call it employee handbook. So, it's like a little description, little memory file that you can use with all of your AIs. >> That's cool. Now, you did you You talked about this group that you do in Titan, but you also have uh like a you host these Zoom calls every once in a while or every week or it's periodic. I'm not sure if it's every week or every so often. And you bring on all these people just to geek out. Some of this I think is for you to share. Some of this is for you to learn. Uh but you had like Rob Green on there. And I remember him coming on and when uh Open Claw now or it was Claw Bot or whatever it was called back then, but now it's Open Claw. When it first came out, he was like just you guys were geeking out about Yeah, I got 20 Mac minis, and I just laid off my whole Philippine VAs, and this Mac mini's named Sarah, this one's named Suzy, and this one's named Tom, or whatever. And then I don't know if it's changed lately. I haven't been on in a little bit, but now then Herme- Hermes came out. And people are like, "Oh, you don't need Claw- you don't need uh Chat GPT. I mean, uh Claw Bot anymore cuz now Hermes does like 95% does everything. It's so easy. It's not doesn't take a a geek to actually set it up." And then now it's evolved into, you know, Codex and and Perplexity computer and a lot of these things this stuff is moving so freaking fast. It's like what do you do? Someone listening to this and they hear about Claude you know, open back then open Claude, do they go into it right there or is it just should you just wait? Wait a week and it's going to be so it's going to be easier and better, but if you just keep waiting you get nowhere. So what what what do you recommend when it comes to all this agentic and all this cool stuff that's happening out there that people are geeking out about? >> Great question. It's a little tricky to answer, right? Um because these things do move so quickly. My suggestion for how you should go into this right now every single person needs to at least be using a chatbot. Uh so I think this is kind of a duh, but I just want to just want to establish that every single person should be doing this. Chat GPT or Claude or Gemini, they're all kind of the same. Gemini's Google's version. Using that to discuss marketing plans writing copy, proofreading, coming up with ideas, ideating. I have it like be my be my CMO and help me be my contrarian CMO, chief marketing officer. And have and please help me think of new ideas, new concepts of how I can how I can create my marketing efforts. How can I expand? Having that back and forth chat is everyone needs to be doing that. That's like that's bare minimum. You know, the next thing I think I think I'm fairly confident that pretty much everybody should be doing this is using some type of like maybe call like a coding agent or co-work agent. So as you mentioned Codex is Chat GPT's version and then Claude is Anthropic's version. That's kind of the most popular one right now. Claude >> code Oh, co-work or code. >> work and then start playing with it. Just learning it, talking to the AI, ask it how can you help me? Here are the things I care about. Here's what I'm trying to accomplish. Here's who I serve. Here's what I produce. Here's what I create." Um So, once you start playing with those, you're going to learn a lot. Okay. Now, let's say maybe about half or a third of people who are very ambitious and who like to nerd out a little bit, some of these AI agents are very fun to play with. And I find using Hermes, um like you alluded to Open Clause, the original version, now Hermes is the new version. I find the Hermes agent really fun to play with. And there's a lot of amazing things I do with them that I that I like a lot. Great example, um they're connected to all the MCPs. And so, it's connected um I use uh Posthog, uh which is like a um a tracking a track tracking software on my um website. And my Hermes agent can look at traffic on the website and see what people are doing. And then suggest improvements. I'll just say like I just talk to it like a like a like a coding agent or sort of like a like a a uh a website director, right? Look at the behavior of the last 2 weeks and give me tell me what happened and then give me insight on how we can improve. How can we make it better? How can we make it faster? How can we get more sign-ups? How can we um improve the process? How can we make it easier to understand? Um and then another fun one we do is that when you start using our app, inventoryhero.ai, um we have it where it can see what people's actions are taking uh they're taking and it can create customized emails directed to that person individually. We see that you are using this part of the app. Let me teach you a little bit about how that the best way of using that. I see that you you added A and B. Let me show you that you should also add C and D and here's the easy way of doing it. Um so, those are all the agents that do that. I thought that was a good answer. It was a little rambly. >> [clears throat] >> What the heck is Inventory Hero and what were you doing there with with that? I know there's a lot of AI involved in that and that's one of the the more difficult inventory and management of processes and systems is one of the more difficult things and you're you're simplifying some of that. So, tell us about that. What what is that? >> Yeah, so I I um like Kevin said at the beginning, I didn't know the full story, but I started 10 years ago on Etsy, went quickly into Amazon, built up a company to a couple million and we sold it for seven figures in 2021. It was a very nice year to sell. >> That was the That was the Etsy What started as the Etsy company? >> Yeah. >> Okay. >> Uh so that it was it was wooden maps and we also sold under a different brand we sold wooden shelves. >> Okay. >> It's just a different niche, you know. Weird little niches. Uh and then we sold that one and then SoCal Buttercup was the name of the company if you want to look it up. The person who bought it did not run it very well. But it was great five years ago. >> [laughter] >> Uh and then we built up another company, a Montessori toy company and we sold that one just end of last year, so just six seven months ago. Uh and then from there I thought like, man, I love AI, want to get into this, I want to help sellers, I want to help people in the space. And one thing I found that people have a really hard time with, unless you're just obsessed with spreadsheets, is doing inventory management, right? It's very tricky, very bespoke to a lot of people. So I thought, man, this is a great place where we can use AI, we can set up a system that pulls in the data, pulls in your Amazon data, can pull in all the context from your brand and can start running your entire supply chain for you using an AI and using an MCP. So now you can hook in, pull in, it it pulls in all of your sales, all your inventory levels, uh projects forward what your next 12 months of demand will look like, and then uh um plans out your entire supply chain, all your all your orders next 12 months, and then also gives all that power to the AI to basically modify, update, change, track all the orders, and stuff like that. >> Hey Kev, have you ever felt running a business or just burnt out? >> Yeah, that's happened a time or two. Um how would I find out if what I have is actually worth something if I'm looking to to exit it? >> Well, I think one of the best things they could probably do is go to an expert that understands the market sentiment right now. First one that comes to mind is is Light Brokerage, and here's why. They're going to build you up, they're going to understand your company, and at the end of the day, you're going to know how to maximize your valuation. So, the very first thing you need to do is go and get your free confidential uh valuation at quietlight.com, and then, you know, let the games begin. >> Awesome. What What What was that website again? >> It's quietlight.com. >> Awesome. I'm going to head over there. So, how does it Does it just work on Amazon or does it work across all your platforms? >> It works It's Amazon specific right now. It can take in sales data, you can upload sales data right now. We have an MCP from a from non-Amazon. It's automatically synced to Amazon, right? We have an MCP, so that you can upload your sales data to the AI that can then update your sales from other platforms. As of June, we do not have other platforms besides Amazon, but that is going to be fixed very shortly in uh hopefully by in in the next few months we'll have other other systems. The big one we care about the most is Shopify and Tik Tok. >> So I want to go >> Norm Norm needs this for cigars. >> He needs to have >> cigars so >> Yeah. >> Automatically will Oh, Norm, you're out of uh this one. You need to order another case. Make sure it and order it in time so it arrives, you know. After pays the taxes, you need that, Norm? >> Perfect. Yeah. >> Do you feel like a seasonality forecasting? It's like knowing how TO >> YEAH, SEASONALITY >> [laughter] >> OR >> Somebody's going to be smoking three a day and >> [laughter] >> so you can skip every other day. >> Yeah, depending on the weather, you know, the day before the weather forecast comes in. >> [laughter] >> Yeah, ties in MCP to the weather forecast. >> That would be great. >> I I have a question just going back uh when you were talking about uh Hermes and I'm not I've heard of it. I don't use it, but safety. So it does it live locally on your computer? Uh is it safe? Uh cuz I know, you know, with Open Claw and a few others that you hear about, I mean, uh never put it on your your main computer, always have it on a secondary, you know, a mini Mac or whatever, Mac mini. >> Now MacBook Air is the new thing. >> Yeah, so um depends on what you care what you care about. Um I do think it should be on a separate system. Uh I use a VPS, which is a base I call it a laptop in the cloud, right? Uh so it I just you know, I just it's like $10 a month. It's hosting there. Uh and so it's a like a laptop in the cloud, and that's where I host my agents, right? So, they're isolated from my personal stuff that they don't have, like, my logins to my bank and stuff, and it's just like, just like I treat them so much like a virtual assistant in the Philippines. Like, here, you have login access to these. You have access to this stuff. This is what you need to work, but I'm not giving you access to my Facebook and my Wells Fargo and my personal iPhone, right? Like, you have you have your own tools over here, right? And then, for our app, of course, we have we have a thing called SOC 2 compliance, which is just like a very, very strict way that we have to, uh, protect all the data. So, we have to keep everything enclosed. Cuz, I don't want to get too technical, but it's it's very all the data is very protected. All the personal information is very protected. And then, um, Amazon requires that any AI that we do has to be done on their system. So, it's in their it's in AWS, which is like their Amazon cloud, and they keep it all super secure inside there, and they do not That's the big thing that Amazon cares about. They do not leak this data back into ChatGPT and back into Anthropic. And so, that's one thing I always get Some people are very are nervous about how their data is handled. When you do it in Amazon Bedrock is what it's called. Um, you would it's it's contained and safe inside their environment. If you do it on your own personal computer and you're just using Claude locally, Claude takes that data and trains on it. Um, which some people really care and some people don't really don't care. But, um, yeah, so, the the the short answer though for you, Norm, is that I do use a VPS to keep these things isolated. >> So, just to to be clear, and you said I I want to go back to the size of the VPS that you use, but also, a lot of people might think that you're talking about a VPN, and they're two completely separate things. So, uh, I used to use especially for each client I used to have a separate a VPS back in the day, but now I I use a company called Green Cloud. And um uh they have a variety of different plans and what should you be looking for when you are looking for a VPS? Like what what's what size of uh size of RAM that should you be using? What what's your storage space? How much terabyte or what am I trying to say? Yeah, how much is your storage space? Disk space? >> [snorts] >> Yeah, so so again VPS that's a good that's a good shout out. No right, I get that question a lot. VPN is a network. VPS is a server. So, a server is really a lot like a I like to analogy of a laptop. It's its own little laptop. It sits The programs are installed on that laptop. It's a laptop from the cloud. So, the little there's little programs. There's that has its own internet connection. It has its own logins and everything, right? A VPN is like sort of like wearing a coat when you're on the internet or like wearing a face a face disguise, right? Like it's not a it's not your own laptop. Like you're your own person, but you have like a a mask on, right? So, it's completely good shout out. It's completely different. So, a VPS uh it depends on what you're doing with it, but I found honestly if you're using these agents pretty consistently um 8 gigs of RAM, 100 gigs of memory of of hard drive space, that works really well. Most of my stuff is set up like that. That gets you really far. That's why it's like a laptop. 8 gigs of RAM, 100 gigs, it's kind of a it's like a it's like a um uh an Airbook. Uh and so that that works well and I The nice thing about these VPSs is that if they if you find that you don't have enough memory, just bump it up, right? If you have a Mac Mini, nothing you can really do. You can't really add memory to a Mac cuz Apple hates modifying things, right? If you have eight gigs, you find it a little too restrictive, just bump up from the $10 to the $15 package and now you have 16 gigs and it's great. >> And can you stack agents within the same VPS? >> I I do. Yeah, so I uh log in. Uh so I uh uh I SSH in, which is like the log in to your to your virtual computer, right? Um and then I create a new user. And the user makes everything isolated, so it's so it can have its own hard drive, its own everything. It's like its own laptop, but you've now segmented the laptops into multiple spaces. And I find that if you're using a Hermes agent, you need at least two gigs, two to four gigs for each agent. So when I have an eight gig system, you can put I found three works pretty well. I tried putting five on and they started choking and competing with each other. Um so And of course you can bump it up. You could get to 16 gigs and put five 10 agents or probably probably five or six agents on that. Um but so you can. Um you can also keep them separate depending on how private and how secure you want to make everything. >> And so I guess the the the key here is those separate logins for each separate agent. Is that correct? >> Correct. Yep. And one thing that's This is where when I did the workshop with you guys um last week, I uh found that giving these agents memory works so much better. And so I built out a little memory component that you can share with all of these agents. And that's where I found like okay, I have my humans have a shared memory. So you all have the same brand guideline, the same uh you're aligned on the avatar, like everything's aligned over here. And the agents also have the same memory. And that was really the big motivation is to give both the employees and my AI agents all the same memory. >> So you're talking about the wiki we were uh that you set up on the uh webinar last week. >> Yep. >> [clears throat] >> Yeah, that that was really good setting up a like an internal wiki that all your all your staff could actually refer to. What So on that, when you're starting to scale, how are you seeing AI playing a role in scaling? I mean you've scaled a few companies and hired some people and you have hired some people inside Titan and and separately [clears throat] on scaling. What What are some keys to scaling now in a world of AI? >> Every human needs to be AI enabled. Uh I some I forget who, but some one of the big presenters at your conference, Kevin, um said I remember he he was a little he was he was kind of frank about it. He said, "Well, I want every employee to use AI, and if they don't use AI, they're fired." And it was like this nervous chuckle that came across the crowd, and I was like, I generally agree with that. If you're not going to embrace it, if you're not going to use if you're a graphic designer, you're not going to use the AI tools, you need to embrace I don't I have no room for you in the company. You need to you need to embrace the tools, right? If you're a copywriter, you need to embrace the tools. We we had um we actually hired a woman with a PhD uh who sold toy educational toys, so she had a PhD in early child education in Montessori actually. Montessori's like a philosophy and I teach kids, right? Uh and she um she wrote our emails for us. They're like with the educate the parents on how to use these educational toys for the kids, right? And so she said, "Oh, I thought using an LLM was cheating." I was like, "There's no test here. Like our test is like our engagement, our open rates, our click-through rates, our revenue, and our profit. So like there's no professor telling you like, "Uh-uh, that was wrong." Like no, no, we're we're trying to drive traffic and and engagement and profit ultimately, right? And so I said, "Our goal here is you're going to create your own This is This is a custom GPT." This is 2 years ago, right? Create your own I created custom GPT based off of all your writing, and you are going to instead of writing two articles a month, we're going to be writing two articles a week. And you're going to be producing that content, but I want you to proofread. You need to be your respon- Big thing we always tell people is that you're going to guide the AI, you're going to uh you're going to guide the AI. You're going to proofread or really check their citations. Make sure they're not hallucinating, being full of right? So double-check what they're saying, and you're going to uh ideate with the AI. And then ultimately, you're responsible for the deliverable. This is a tool that's enabling you to do that. And I think that core concept for everybody is really important. You all using AI tools, and you need to get better and faster at them. >> Th- This reminds me of the '80s, where everybody was writing, everybody was you know, ledgers. I remember doing books on ledgers. I had to learn, you know, how to do this. That wasn't my skill, wasn't a strength. I hated it. But you had to start learning computers. And uh if you didn't know computers, you well, you weren't really welcome in the company uh if you didn't want to learn about it because it was just old school then. And that's exactly where we are about a thousand times faster. >> Yeah. So embrace the tools, be the human loop. Check the citations. Also, another core concept that I love is that this is the worst it'll ever be. The tool did not work for you? Try the process. I call it the I another thing I call this uh everyone for everyone on the team I call it the the AI the AI test. All right, so every 3 to 6 months, every aspect of the business, I want to try using AI. Bring AI to the table. Bring it here. Can we do it Can we do this process with AI? Can we write the marketing email? Can we create the uh uh images? Can I do it? Can I do it PPC? Can I do inventory management? Can I do product development? Can I do these different things, right? Um the uh bring it to the table, test it. Every 3 to 6 months, every single aspect should be tested. If the answer is no, that's okay. Product development? It's kind of hard still. PPC? It's getting there. A good MCP can work. It's getting there. Uh inventory management? It's getting there. We're we're we're we're really innovating in this process, right? Uh copy? That's solved. AIs do all the copy now. Humans should not be writing uh real copy. They may be like guiding the AIs, but um Yeah, the AI test. >> That's awesome. Do you have to And just before we uh it's at the top of the hour, but when you're writing content, do you have to add your own original content even like to the prompt even? So, you're talking to the prompt, you're giving your two cents, and then it goes and and creates this great content. What's your thoughts on that? >> So, there's there's this concept of a uh um single or um one-shot prompt or one one-shot. Write marketing email, go. That sucks. >> Mhm. >> Right? Uh what you want to do is set up a system that creates the good copy, right? You guys are much better at copy than I am. So, I'm I'm preaching I'm I'm I am preaching to the Pope here, right? Like you guys are much better at this than I am. So, I'm I'm happy to be pushed back on, right? Uh but in my opinion, it should be um you need a system. You have a good memory, so you know the things I've done well in the past and things I've done poorly in the past. Uh you need to have a voice, a really good documented voice. You have a good avatar, know who you're talking to. You need to talk with and work with the AI to create those documents, create those those files and set and systems. And then from there, uh also like ideating, right? So, like help me come up with 10 ideas. Okay, these seven suck, these three are good. Expand on these three. Uh that works really well. So, ideating and so it's like a it's a us together. It's a team work thing rather than a like write marketing email, go, right? Um cuz that's what I found works really well. >> Mhm. To write an email for Dragonfish, we have 11 documents. We have 11 brains that before we can hit go to write an email. And And some of these brains are It's a brand It's a brand brain. It's a competitor brain. It's a keyword brain. It's an intent brain. It's There's several brains. And then then what we And those are created first of around the brand. And then we actually get into the actual writing. And then you have the execution of it on the technical side. Now, it's pretty pretty elaborate. But one of the things that's important is is to make cuz like you said, even if you have all these brains and you then feed it to AI, you're going to get similar stuff to somebody else. I mean I mean you're not It's going to modify it. But the way you have to personalize it is by doing an intent document, a first principles document. And that's what we have each of our clients do, and we have a special little secret formula that produces this little document that then really hones in on that customer's beliefs, thoughts, processes, um voice and everything, and it's ridiculously powerful. And then there's um we'll be If you those of you listening, we'll be showing this for at Dragonfish, probably later this summer. You're listening to this in June uh or early July, depending on when this comes out, but later this summer we'll be doing a webinar where we actually show this. And we we've shown this to four of our five beta clients right now, and every one of them their mind was blown. Uh and it's it's a norm. You haven't seen where it is right now. Um about to show you here in the next few days where where it is right now. I think you're going to be even as sophisticated as you are, you're going to be like >> You call me sophisticated. >> [laughter] >> Well, it's the beard, you know, the beard oil that you're using. >> Oh. >> [laughter] >> Uh but yeah, I agree. AI I [clears throat] I'm 100% you know, I was I was just at an event where someone's like, "No, I don't I don't really dabble in AI. I just don't think it is necessary [clears throat] or useful." And those are the people that don't understand it. The people that are dabbling, which is most people, 99% of people are playing. They're just having it write something basic or just playing. But to use the tools like what you're using and to to to really build systems on top of it, there's nothing been more powerful ever. And the the speed with a what what we have at Dragonfish to do what we're going to be able to be able to do with five or six people would have taken 40 or 50 people, maybe 100 people 2 years ago. And a lot of money and a lot more time to actually, like you said, weeks, you know, to hire the person, to get them trained to write this, to check it. Now we can knock stuff out in in minutes. >> And it's your dog that's doing it, right? >> It's my dog that's doing it. >> Yeah. He's hitting the button. >> She just hit it. machine. I gave her a treat. I gave her a treat and she hits the button. I gave her another treat. >> Yeah, and then all all we hear is ching [laughter] >> And this is where I'm so bullish on this world, the space we're moving into. A lot of people are really afraid of AI. And if you don't, I get it. There are some really legitimate fears that um there are some things we should worry about, right? So not not so silly not to think that there's not that there aren't potentially downsides, but we're going we're coming into this space into this world, especially for entrepreneurs, for people who are ambitious, people who want to create and build and grow and and do everything. And what I have so many things you want to accomplish, but you don't necessarily have the skill set. You don't have the copywriting skill set, the management, the the marketing, the inventory, PPC, all these different things like hard. The AI's enable us to do this. And yeah, they may automate away some of these things. Like our copywriter, when she like I mentioned that story 2 years ago, we trained the AI and we said, "Okay, now you're out now you're basically running the AI for us." And we didn't fire her, but when she left of her own accord, we did not rehire that person cuz we had an AI that was trained on the system already. And it was Uh and we had to hire but we had we had paid this woman with a PhD for 3 years to write our emails, right? So we had that whole history there, right? Um And but here's the thing, like we're going to grow. We're going to make new things. These things that you couldn't do before, personalized emails, very specific voice you know, voice being captured inside these emails and then making brand apps and lead gen things. You make apps for people and they come on to email us and then creating these emails for people. This is something you couldn't do this before. It would cost $10,000, $50,000 just to get these things set up. And now we can do it in we can do it very very quickly. I'm like so bullish on this whole thing. Very excited. >> Hey Kevin King and Norm Farrar here. If you've been enjoying this episode of Marketing Misfits, thanks for listening this far. Continue listening. We've got some more valuable stuff coming up. Be sure to hit that subscribe button if you're listening to this on your favorite podcast player or if you're watching this on YouTube or Spotify, make sure you subscribe to our channel because you don't want to miss a single episode of the Marketing Misfits. Have you subscribed yet, Norm? >> Well, this is an old guy alert. Should I subscribe to my own podcast? >> Yeah, but what if you forget to show up one time and it's just me on here? You're not going to know what I say. >> I'll I'll buy you a beer and you can sit in my chair, too, and we'll just you can go back and forth with one another. >> Yikes. But that being said, don't forget to subscribe, share it. Oh, and if you really like this content, somewhere up there there's a banner. Click on it and you'll go to another episode of the Marketing Misfits. >> Make sure you don't miss a single episode because you don't want to be like Norm. >> Oh. >> Yeah, when you I think Andrew you when we do this webinar, you should be on it just to watch. I think you're going to be like um I think you're going to love it. What what what what what we're doing. Um and even creating some of the web pages and stuff. Um yeah, I think you're going to be some of the it's vibe code it's not vibe coded with replit or not, but it's you know, the code with a cloud co-work and co- and code. Um yeah, it it's it's really really cool. So, don't under those of you listening, don't underestimate the power of what AI can do from the marketing from automation to helping you be more efficient and Andrew is one of those people that's on the cutting edge and playing with it. So, if you want to It's another source of this like brain brain power or just uh be a fly on the wall. Make sure you actually check out uh what was it inventory what was the the website for the other the week the meetups that you do the free ones? >> Yeah, inventoryhero.ai is our is our uh app, right? Uh that does automated supply chain management for you. Very targeted towards uh Amazon people right now in June. Uh we'll probably be rolling out Tik Tok and Shopify at the end of summer. Uh uh so inventoryhero.ai and then if you want to come to our completely free hackathons and we don't talk about just Amazon stuff or just marketing stuff. It's it's really more kind of like nerding out over AI and what's happened just recently. We bring on super smart people that just love love this stuff all the time I love it. That's inventoryhero.ai /openclaw. >> Awesome. >> All right. Okay, sir. So at the end of every Marketing Misfits podcast, we always ask our misfit if they might know a misfit. >> I listened to your interview with William De Vito uh and I think it was published just this uh week. This is the second week of June. Um and it uh that was amazing. I think he's he's if you want to it's anybody who wants to listen to a repeat that's I really like him a lot. He's an awesome really really smart guy. Uh for misfits, I love Chris Rawlings. He's the uh owner >> He was just on uh about an hour ago. >> [laughter] >> We just pre-recorded him. >> Oh really? >> Yeah. >> We just pre-recorded he was right before you and he was going to recommend you. We're like no we're doing uh Andrew now. >> [laughter] >> Chris Chris is incredible. He's the owner uh owner operator of Selfie Society PPC agency. He's amazing. Uh Gary Huang is is uh he's he's doing uh a lot of AI fun stuff and he'd be a good marketing misfit uh person as well. >> Oh, great. >> Oh, Dan Ashburn, Dan Ashburn, CEO of Titan. >> Yeah. >> Incredible smart, amazing entrepreneur. Probably probably the best entrepreneur that I consistently [snorts] work with. Like I consistently with I very I'm always enamored with Dan Ashburn. So I I'll also plug him as well. Titan Network, fantastic mastermind for Amazon sellers. >> All right. Well, I think we've gone well over, haven't we, Kev? >> Yeah, we're going to have to cut out all the good stuff and just uh >> [laughter] >> We'll have to have him we'll have to have you back. >> Yeah, that's Yeah, [clears throat] we'll have you back. I think we repeat guests every 5 years. So whatever you're doing uh >> Oh, sweet. >> I'm just kidding. >> I'm the founder uh >> I got it. I got a calendar link for you. Yeah, you can pick your time now and record for 2031. No, I'm just kidding. Oh, no, Andrew, I appreciate you coming on, man. It's been great chatting with always fun to talk to you and hopefully we'll see you in Austin for Market Masters. >> Always a pleasure. I I I love what you guys do. Anybody I'm sure you all when you listen to a podcast you will know they like and trust you, but I got to say Kevin King and Norm are both real deal. They're amazing, incredible people. They're super fun to hang out with. So the way that their voice comes through on the podcast is not uh it's not fake. They're awesome people. >> Oh, that's awesome. Thanks, Andrew. And do I still owe you the 20 for that last comment? >> I thought it was 100, but I'll take 20. >> [laughter] >> Kevin has a lot more money than me. All right, we'll see you later. Have a good one, Andrew. >> Take care, man. >> [music] >> All right, that was good. >> It was good. It's crazy, man, what's going on in AI right now. And it's always fun to get people's backstories and how how they how one thing led to another. You can see how it all fits together and they became a true true misfit. That's why that's why you need to really go and get the backstory on [music] the misfits. If you're new to the podcast, you need to be listening to some of the old ones cuz there's over a hundred episodes. Some of the top people out there >> [music] >> like Neil Patel and Adley Kinsman and you you laundry list of people like what Andrew was just saying. Few of them have have been on the podcast. So if I want to do that, Norm, what how do I how do I do that? >> That was a great segue, by the way. Very good, Kev. >> [laughter] >> I thought I was flying too. >> So best way to do that, you can head over to YouTube and go to Marketing Misfits Podcast. If you want the short versions, three minutes and under, you can go to Marketing Misfits Clips. We also have a website and you can head over to marketingmisfits.co, not .com, .co. >> And we got a little newsy newsy thing or something, right? What's what's that thing? >> newsy >> A little newsy newsy thing. What is that, Norm? >> It's that's our newsletter. It's been out for a few months. Uh we've heard great things. People have been giving us a ton of feedback and that's [music] at misfits.news. >> That's right. misfits.news every Wednesday a brand new edition of that. And even Andrew just signed up. I know he did. I know he did. >> did he did >> Did he? I don't know. I guess we'll see. We'll check the we'll check the logs. Uh but hey, we'll be back uh next Tuesday with another edition of the Marketing Misfits Podcast. Uh until then uh happy uh marketing. See you guys. >> See you. >> [music] [music] >> Mhm.