How AI Will Reshape Digital Marketing in the Next 24 Months | Jordan Hall

From AI to 83 PDFs: Amplifying Reality it's easy to think about AI as something that's going to amplify which it does you know like this podcast we're recording right now we can turn into you know 83 PDFs short clips um we can write several books off of it all these different things but other folks are going to have that same capability and the gap and moat between idea and being able to do that is going to shrink like crazy you're watching Marketing Misfits with Norm Ferrar and Kevin King [Music] norm Ferrar back for another edition of Four Days, Fifteen Lounges: Tampa Unlocked the Marketing Misfits how are you man kevin King you be ready i be ready i is I is ready you know I'm still uh I'm still having dreams about you can you imagine that i'm having dreams about you i I had a dream the other night that I was sm sitting in a really cool lounge in Tampa smoking a cigar talking to my buddy Norm about uh all kinds of cool stuff about making money doing marketing and then then I woke up and realized nope it wasn't a dream that wasn't that was a nightmare no I mean you and I just returned uh recently from um planning out our big trip we're going to be doing a collective mind society number three in uh Tampa and uh in November uh I think it's the 6th to the 10th i believe that's the dates that we settled on yeah tell tell them what that is man what What is that what are we doing Norm something we love cigars so we are having a 4-day cigar marathon like we we checked out how many did we check out 15 cigar lounges and in every cigar lounge we had at least one cigar like my my voice is still a little raspy yeah so uh and Norman and I you know a lot of you may know that we do an event called Collective Mind Society and this is not a conference with presentations and PowerPoints this is 16 to 20 entrepreneurs from all walks of life whether it's uh Amazon or Shopify or just anybody that's in e-commerce or doing anything online and we get together and we just spend a weekend having fun and bonding and networking and talking shop talking personal stuff we've done one in the past with the F1 here in Austin where we had a like a $70,000 private cabana around the side of the track and did all the VIP concerts and everything last year we did the uh a train trip through the Canadian Rockies from Vancouver over uh to Calgary which was amazing so this year we decided you know what we like smoking cigars cigars aren't for everybody but a lot of people like smoking cigars it's just so chill and relaxing let's go to Tampa and actually do an event in Tampa and people I I remember me and you were telling a few people we're going to Tampa like Tampa why are you going to Tampa for a cigar event you should be going to Miami or Cuba or somewhere i'm like no you guys have no clue and I had no clue and I think even you you who lived in Tampa for a while actually opened your got a little education there tampa is the epicenter of cigars in the world and at one point it was producing and it still produces I think more cigars than Cuba right now and at one point one point it was the capital of cigars in the world and there's f old factories there the cigar culture there is crazy i know our guest today is from Austin same as me and here in Austin we're known for barbecue i mean every corner there's a great barbecue our 10th best barbecue place here is better than almost all of your best in your city i mean our 10th best is better than your best that's about what it's like in Tampa it's a cigar culture if you take the lift out the barbecue places and put in cigar lounges they're on every corner and the culture is just rampant in Tampa so it's going to be an amazing time you can go to collectivemindsocciety.com and uh check it out and get on the uh the wait list or maybe at the time you're listening to this you can actually come and join us uh it's so it's not expensive um but in includes some drinks includes cigars includes this cool tour to a factory and you roll your cigars and some amazing places what about Burns what about Burns what you remember this the cathedral that old church turned into a cigar bar it's it's it's really cool and I always remember the slogan that was on on this uh it was etched across the whole beam and was it was the slogan was it's not about the cigars it's about the people and that's that's exactly that's an amazing line uh that Norm and I kind of live with too and that's what we're doing with CMS so hopefully you'll come join us uh at CMS um and speaking of amazing people and it's about the people it's uh it's not always about the processes our guest today is someone that I met at an event Introducing the Traffic Genius here in Austin uh he was hosting a little mastermind a friend of ours invited me to come over i went I went over and checked out i could only go to one of the two days of it i had to fly out the next day i think I think it was for something in Vegas a show and uh this guy is super well connected he's he's a traffic like genius he helps he's helped I don't know how many people hundreds if not thousands of people make a lot of freaking money online uh and I it's going to be interesting to hear his story and hear his take on on some of what's going on out there about what are the opportunities to actually make money especially as it relates to how's AI going to affect all this and you and I are doing something with Dragonfish around that so I think it's going to be really cool today uh what do you think Norm what you said yeah I think it's going to be cool uh also he has a podcast by the way oh that's right yeah he's he's got a a podcast i'm sure we'll talk about that um uh so maybe you want to bring on uh Jordan i will here's my my one job your one job hit the It's It's the green one Norm hit the damn button not the red ones there we go hey Jordan hey how's it going all right what's up man how you doing Jordan oh good you know just wheeling and dealing wheeling that's money never sleeps right man never that is the goal making money while you sleep but uh um there you can set those things up but then the new opportunities pop up and uh if you're as add you just instinctively chase them so that's the first question how do you not chase every shiny object that comes indeed uh I don't have a good answer for that to be honest i know that there's a lot of people that are good at saying no i I have found the leverage points but uh I tend to just chase them so so so what what how long have you been chasing uh shiny objects how long have you been doing this uh internet tell a little bit about what's your story what's your background in this sure um Okay who are you Jordan who are you who am I yeah so I'm I'm 42 years old now and way back when I was 17 I got in a significant amount of trouble uh up until then I was planning on becoming a lawyer or something along those lines um and those dreams were shattered based on my uh I guess you could say entrepreneurial activities back then um but anyway that that all led to me really getting into um affiliate marketing of all things and you know selling things on ClickBank selling courses i still remember uh when I made my first sale it was a pretty big thing and before then I was flipping garage sale stuff on eBay Magic the Gathering collections and things like that um but uh but yeah I I got into um marketing at Mail Drops, Ugly Pages, and Classic Hustle that time and people started asking me how I was doing it and so I started creating courses and got into some pretty big launches with some pretty big names back then and uh that's kind of how I first got into it all is just tinkering around with traffic and ClickBank and stuff like that so this is around 2000 I guess then yeah yep 2000 yeah 2001ish around that range yep so was this back then that's the social media marketing really didn't exist back then this was mostly what email or direct mail or what what was uh outbound calling yeah well so at that time I was making u I was building lists back then before that was like a buzzword by going into forums and stuff and saying like "Hey I have a couple of tips on XYZ you know you can go sign up for it over here." And uh so I'd get people on on these newsletters and then just promote ClickBank products and um CPA offers and things like that it was pretty uh pretty ghetto so So you're one of those guys like learn the 27 ways to date a woman uh down and it's like a PDF of like single bullet points or something and just to get capture the good email address yeah as ugly as possible you know the page the uglier the better so now you weren't you weren't doing the the newsletter ads in the back of classified ads in the back of uh you remember those infomercial were you around or are you too young for that uh I actually did run some uh some classified ads and um it was like that that martial arts magazine i heard it from this gentleman named John Alonis back in the day um and uh he was like "Yeah you should run classified ads they're awesome." And I tested it it didn't do so well for me but I'm sure it could have if I stuck with it but yeah it was um I remember I would use YouTube videos when YouTube started hitting a lot more traction around then and uh and a lot of forum stuff just pretending to be an expert in different places and saying "Hey go check this out." Is that that's a lot of manual work right or did you have a team of people like doing that for you or was uh because now you can automate a lot of that stuff but uh back then you couldn't yeah there was no real SAS to speak of back then or AI of any form and so yeah it was pretty manual um the other thing I would do is I would buy a lot of mail drops on people's newsletters that already existed so I would just reach out to them and either figure out u for my own products which I started to develop I would just do um affiliate promotions and pay them out um but uh but other times I would just convince them and pay them money to let me mail their lists you know I was thinking about this the other day this is going way back jordan you weren't even born but um I I used to be in the promo business and just the way that AI can do it now I think something we were you were text you you sent over on uh Facebook the other day Kevin i looked at it and all of a sudden I started thinking about this if I was going to go and do some artboard or a t-shirt or anything a design for a t-shirt I'd have to go I'd have to get the t-shirt i'd have to get the what were they called electrostatic i'd have to find the font i'd have to you know have the various sizes of the font i'd have to send it call a courier send it to the client they would have to let me know by phone what it was if I had to make any adjustments like it was crazy what we have to do and now AI it's a beautiful thing oh it's insane yeah the kids these days they they don't even know i used to I used to handcode like PHP all my my shopping carts um learn copy you write the copy you make the graphics you code things you plug it in you hire the experts you film it like you do every single little tiny piece of everything um yeah i remember uh one one of the first big big wins I had was Promo Codes, Peaks, & Going Evergreen something called promo code secrets back in the day um outside of the affiliate marketing but it was just how to use promo codes to make more money and I mean it wasn't big at the time it was for me i I made like 20 grand um on a little mini product launch and and that was kind of a eye openener and then shortly thereafter I had a six-figure launch um most of them were in the business opportunity space then I had a seven figure launch and I started learning the high ticket sales side of the back back end back then um but I noticed something really quickly which is I hated the launch model um just because you'd get these huge spikes of revenue uh pay out all the affiliates the refunds would come through and uh and then you ask yourself what am I doing next month you know like how do I make sure that my bank account keeps growing you know and so I got really tired of that um and decided to go out into evergreen markets and publish BTOC products that had nothing to do with making money at the time and uh and so that was back in 2009 or 10 and uh have since built a eight figureure publishing company where I find experts in relationships personal development different things like that and sell courses and uh um sell to a lot of people on a mass market or on a mass scale and uh but that that was awesome as well and I had more we were just talking about sleeping and making money there there were more times when I would go weeks without doing anything productive and the money was still rolling in and that was awesome but there was this point where we really ramped up our front-end ad spend and I started making a thousand sales plus a day of of these different courses and my my my expenses went up with my revenue like almost equally and I I got really frustrated by that um because I kept thinking okay I should be taking home way more money and and so u during that Found Money & Margin Obsession process I got obsessed with found money and increasing profit margins and like actual take-home home cash and got back into my my roots of high ticket sales and and finding different hidden profit centers and so that's been a big focus of mine over the last seven to eight years so is are those techniques still working today yeah absolutely um the in fact I had a a fairly big event in last October uh called profit multipliers where I brought on a bunch of people to talk about it and unveiled a lot of what's been working for me like the really powerful strate strategies and levers and you know that's anything from using direct mail Kevin we talked a little bit about that at the event to sell more high ticket um different high ticket sales methods but then um we can get into as much of that as you guys want there's all sorts of different things there like duplicating audiences is a really big thing I do um and uh yeah that that changed the game for me when I stopped focusing on building from scratch and instead looking for the bolt-on where there's already flow and traction and who was you who you came at you said at 17 you hit a you you hit a pivot in your life and started that's where you kind of started doing this flipping and evolved in this did you study marketing or did you have a mentor The Evolution of Sales Psychology back in those days or someone that whose books you read or followed or you was just learning by trial by error and and by the seat of your pants i I wish I could I honestly truly wish I could say I was more of a trial by error learner cuz I think that's the better way to go just throwing a bunch of like I think you learn faster um I definitely am more of the study what's working and think about it way too much and then launch it type of person if I'm being honest um and so yeah uh Cory Rud was a big influence on me way back in the day and he actually died right around the time uh that we were that I I was starting to ramp up um Declan Dunn Marlon Sanders all these guys and a lot of these books this guy right here Harvey Brody um he was a genius that not before the internet um kind of came up with the whole tollgate concept as marketers use it these days and so I kind of became an Indiana Jones of like old sales and marketing and influence texts and manuscripts and whatnot how do you find do you find that you know today a lot of the internet marketers especially the newer ones are like oh this is the cool new thing if you do this and you do this oh you can actually send something in the mail and people like this is the cool new hot tack uh but if you go back and like what you just said you go back and look at the old school hundred years ago psychology and what people were doing the psychology of humans hasn't changed right but the the tools you know we talked about AI uh we'll get into that in a little bit but the tools have changed but the psychology of what makes humans fork over their money to you or take an action that you want them to take is is fundamentally the same yeah I think that's definitely true um although I I do have my suspicions about how the fundamentals are going to change as well Human Nature, Funnels, and the New Rules um I don't know but I mean fundamentally we will all buy the same way it's just the market dynamics are going to shift so much in my opinion um by the way I I have to jump back because I would be doing an extreme disservice if I didn't say Dan Kennedy and also Jay Abraham as well so I've been through it yeah um so uh sorry getting back to your question the kids these days they do seem to be very spoonfed um you know here's exactly what to do and they're more followers of systems versus thinkers for themselves a lot of times and uh I mean I can't really blame them either because of the the signal to noise going on there's so many things to do and uh I feel like when we had less things to do we were I don't know it we we just discovered more paths i just saw something you talking about how you you may have an argument about how the fundamentals may be shifting but I just saw something that was interesting you know someone was just it was just on LinkedIn just the other day someone said funnels are dead uh that you know the top of the funnel you you get the what is it unaware to awareness to there's these different stages uh and people progress through them and someone said "No with with media and social media and AI and everything now three of those happen at once uh or something." And so the the funnel concept is not the same as it used to be and I save that to go back and read it again but what do you see that's when you say that you know some of these fundamentals may be changing what What do you mean by that or what's an example of that so I I don't have it really well thought thought out and I mean I've thought deeply about these different things but I don't have it sequenced in my mind so I'll just kind of jump into a couple of the the big things that I'm thinking um and this has been in the info space the last you know since 200 9 to 10 um both B TOC and and B2B uh I I genuinely think that expertise is going to the value of expertise is going to drop to almost zero um or not zero zero but it's really going to drop um I think that there won't be much incentive to create non-fiction books u very soon and you know when you think about AI a year ago if you were to ask it a general question it would give you a fairly good general answer if you ask it a really specific um industry expertise kind of question sometimes it'll give you a good answer and sometimes not um but that's increasing super rapidly and I' I've been following very closely the developments as a lot of people have um but I I personally think that within the next year year and a half two years that the AI will um whatever the model whatever the the company will be able to give us a universally better answer than humans in general can and and that's going to affect a lot on the expertise side and so I I've been thinking a lot about why people will buy and also on the flip side of that how much purchasing power will there be in say two or three or four years how will that be affected um in my mind the key assets Assets for a New Era: Not Just AI uh and and this is these are I'm sure there's more than this but these are the ones that I'm focusing on right now um audience and distribution is a super key asset to focus on um for everybody um I I mean having an entrepreneurial instinct in the first place I think is going to be a make orb breakak thing for people in society um I I genuinely with my kids I'm just like hey you really have to start thinking this way you know I used to tell them get into coding or like go you know learn whatever else but all those things um the only sure things I know to tell my kids are get good at telling stories and get good with people those are like kind of the only two things that I'm sure about um but anyway going back to the assets so audience and distribution and importantly also the affinity like the no- like and trust that you have with the audience uh those are two really key assets to focus on um another one is um leadership like proper leadership and then uh the third one is uh is having a corner on resources whether that's IP or actual physical resources like where you have a protected moat and so those are kind of uh the three things I've really been focusing on a lot what's up everybody your good old buddies Norm and Kevin here and I've got an Amazon creative team that I want to introduce you to that's right Kevin it's called the house of AMZ and it's the leading provider in combining marketing and branding with laser focus on Amazon hey Norm they do a lot of really cool stuff if you haven't seen what they do like full listing graphics premium A+ content storefront design branding photography renderings packaging design and a whole lot of other stuff that Amazon sellers need yeah and guess what they have 9 years active in this space so you can skip the guesswork trust the experts there's no fees there's no retainers you pay per project so if you want to take your product to the next level check out House of AMZ that's houseofamz.com house of AMZ Audience, Affinity & Human Touch in AI World now you were talking about audiences and building audiences how do you see AI coming in and helping us build audiences well I mean on on one it's easy to think about AI as something that's going to amplify which it does you know like this podcast we're recording right now we can turn into you know 83 PDFs short clips um we can write several books off of it all these different things but other folks are going to have that same capability and the gap and moat between idea and being able to do that is going to shrink like crazy and so that's going to rapidly escalate the noise in the marketplace signal is everything um like focusing on the the people the highest LTV customers that you can cater to and only what they want to hear and forget about the ascension path forget about the front-end funnels and all that stuff not to say that isn't a good business model i think it is for the right people but for me I'm focused on the whales the super buyers the highest end people and creating messaging that speaks specifically to them and using psychology that that compels them one thing that worries me uh Kevin he he reads a ton of newsletters every day and I'm always trying to find the next new thing but it worries me that I might not be going down the right path and how do you keep on top of it and kind of figure out that you are going down the right path man that's that see that's a question that I don't know if anybody can honestly legitimately answer uh another person Eban Pagan I've learned a lot from he has there's probably some scientific principle around this but he talks about how as technology increases the relevance of the past of the past becomes less and so it comes closer to where we are and our ability to predict the future also becomes less so as as technology increases our ability to influence and understand the world shrinks and uh I don't know the way I think about it is I always try to identify where I definitely see the leverage and the traction and almost like a first principles kind of approach to things and one of those is just to make sure your optionality uh is as big as m like maximize your your optionality so that you can be agile cuz I used to think in 10 15 year time frames for the businesses that I build then now I think more in like like two to three year time frames because it seems really dangerous to build a business that has to last 10 years when you have no idea what the world's going to look like i want to go back to what you said about the teaching your kids entrepreneurship um Norm and I were just talking about this on another call just recently and I just I just read this and uh I think it's Ethan uh was some newsletter the other day uh over the weekend he he basically said that there's never been a better time for entrepreneurship than right now and the and the people that are are true entrepreneurs and know how to use AI are the ones that are going to win um in today's world you going back to like what you said of like and I started I'd been thinking about that I think in Norman and I were talking about over cigars um where where this is going to go with AI doing everything and it's sweeping your floor and it's driving your car and uh what what are people going to do to make a make make income and like back to your your question like are people going to be able to afford our offers uh and stuff or what are they going to do is there going to be a universal income is there going to be this and but I I started thinking about it I'm an entrepreneur and to me it's like the greatest time to ever live uh because I can see all the opportunities here but the I'm thinking that someone like my brother who likes his $100,000 a year job he just wants to go and you know punch the clock and he doesn't want to take the risk and do all this stuff what are those people freaking going to do and are they going to be our clients and spending money with us or are we going to be the guy sending the robots to their house but they can't even pay for it right right yeah man a lot of good thoughts in there or just good things to to think deeply about i personally after really looking into it I think I hate to say the universal basic income is so like I'm not a fan um but I I think it's almost an inevitability i I think it's going to happen and there's not much we can do about it um and I do who knows but I kind of feel like there's going to be two different classes of of folks like the entrepreneurial and the ones that live off the system and uh but yeah I think being tied down to one lane is a very dangerous place to be right now um unless it's I don't know massage therapy or something like that um you know there there's a couple that are probably kind of safe um but uh but yeah I don't even think about that i Kevin's got a great massage chair you know it's pretty good so what from a marketer's point of view what what is this how does this change like you said I agree with you long-term thinking is much more difficult now you got to think in shorter term bursts because the technology is just changing it used to be you know every a year and a half every 18 months it doubles and now it's like seems like every two days it doubles right um and just staying up up to date on what you can do even from the marketing point of view all the tools you know like copyright genesis copywriter bots and all the stuff that you know all the different tools that are out there and um the things that can do all your VSSLs I can do all your emails that can do all your uh you know all all the data that we can get now from you know retention and data zap and all these audience lab all these guys it's just insane what what's out there and and most people are not even using it or or they're barely even tapping into what the opportunities are and they're only going to get better um where do you see this from a marketing uh especially in the coaching info space like like we're all in that um in the services side of things where where's this going to go is are we going to be jobbed out and AI is just doing all is it all going to be a bunch of agents should we set be setting up a companies to do agentic stuff and what should we be doing yeah um well first I'm not the guy with all the answers these are just Make Hay While the Sun Shines my thoughts of course but um I the way that I like my truest most genuine thoughts on this are to I've adopted this mindset of make while the sun shines cuz I I do think that there's going to be and and there currently are like right now inside the the mastermind I I have it's like really collaborative in the way how like there's all sorts of cool things that we're doing together and it's about synergy and strategic collaboration and looking for like massive opportunities that are easy to implement and jump on right now and I think that there's so many places for anybody who has that entrepreneurial mindset that can think a little bit more flexibly uh and uh and laterally that there's there's more opportunities to make a lot of money really in short time frames I think um that are going to show up and then I think that window is going to kind of start to shrink over over time until we get to some utopian future but I think over the next if I were to guess over the next 3 to four years there's just some massive opportunities like um I'm trying to think of a good term almost like moonshot or something like really big opportunities that are relatively easy to capitalize on especially with AI now um and and that's kind of where my mind is is just looking for those and and forming strategic collaborations and uh you know versus I I just think the idea of operating in a vacuum as a business is really dangerous now u because it's kind of similar to being an employee that's locked into a lane versus becoming more flexible looking for really powerful pivots and ways to collaborate and do things together um because if you can shortcut the trust building process from a absolute cold prospect um to to somebody that is willing to dive in with both feet that's a super buyer um having that kind of speed and agility is important yeah you know the other day and this this is just showing you about the just the how quick things are evolving i'm prompting something i forget exactly what it was it was probably something about my like some cigars that we came across in Tampa and it's the first time I I saw this come up so I was talking about the the cigar i wanted to know what it was the construction and everything and then at the end it came up with do you want an image or do you want me to create a video now this is a video with Kevin and me in the video and it was just going to produce it like that mhm like I I've done that before but I've had to prompt it and I had to go to a different app but this is right in Chachi BT right it's crazy and did you get the feeling like the distinct feeling that you were the one holding up the AI not the other way around because you're like "Oh I'm not sure yet i got to think." Yeah yeah it kept saying "Come on Norm come on." Authenticity, Leadership, and Human Moats Where do you see this though i mean that's a good point that Norm brings up there about and you kind of said it with collaborations and in real life stuff is authenticity where now with AI you can mimic anybody i mean know with VO3 and what came out you know and the the the perfect voice and you can you can I can I can mimic anything how do you how are we going to know what's real and what's not what to tr and marketing is all about trust uh it's it's there's a lot of trust when it comes to to marketing getting people to buy how are we going to overcome that in a world of authenticity or is it like what you said where you're doing you know the masterminds and the groups and the you're taking your customers and if you're selling you know I don't know sewing accessories you're creating groups of sewing sewing clubs in different cities where people come and have that human interaction what what what do we got to be thinking about when it comes to how to leverage AI but also make sure it just doesn't take over and have we can still remain human yeah that that's definitely the inperson stuff i think I I realize that it isn't entirely practical for every business to consider that but I I think that the inerson stuff is a really big thing um but yeah I mean within a year it would probably be like you would have no idea if I was a real person talking to you right now you know and it could be completely fed by all my stuff and I could be on 10 podcasts at the same time you know and it it's a pretty crazy thing but you know uh Gary Kasparov I forget was it called Deep Blue uh the the engine that beat Carrie Kasparov back in the 80s yeah the chest the chest yeah right the uh Yeah it's uh Big Blue or something deep Blue or something like that yeah ibm machine yeah right and and so you know a long time ago AI defeated humans at chess but what's interesting is that you know people still it chess is probably more popular today than it's been with a few exceptions in the past it's super popular right now and humans are like way less uh good than than AI but it's the entertainment factor and getting to know the human and following them you know what I I think some of the key things are leadership that's why I was saying that asset is AI can't make you feel bad for do for not doing something in the same way that he a human can it can't hold you accountable in the same way because you're like "Oh that's just a chatbot." that if if somebody if I'm paying somebody or or they're just holding me accountable to something and leading me through something um you know they can tell my friends if I don't follow through they can make me feel bad in a way that the AI can't and I think that that's actually really valuable um and the other side of that too is if you put any 10 humans in a room one of them will just naturally rise to the top and be the leader and there's all these brain chemicals and all these things involved but that human dynamic is really powerful and I feel like um like a vision cast by a human will just have a much stronger effect than AI ever could even if it's a more perfect vision that has like all of the strategy and and everything figured out still it's not the same as a human offering a rally cry to people and and bringing people along so I think leadership and person things like really getting clear on a vision that's authentic that that pulls people in i think things like that will be um will stand the test of time that's why Kevin and I do the that CMS all of a sudden you have 10 different strangers most likely alpha personalities you know they're alpha dogs but at the end of it you've got this human connection that at four or five days you've built friends that you trust and it's that human connection it's crazy and just watching it unfold while this is happening and the and the networking and the the the effect of that is in business and in life is is is really strong you said that something about the the collaboration uh is is big now with humans collaborating do you think that and not operating in these silos as much um do you think that's where a lot of people are missing the boat right now when it comes to business they're trying to do everything themselves or they're not trying to like bring the best of everybody together and let's like hey let's almost like not a co-op that's the wrong word for it but like let let's or maybe it is the right word um and and let's pull all of our resources together and use the tools and the technology out there to actually rise above do you think that's where there's big opportunity right now or is that what you meant or did you mean something a little bit different than that yeah no absolutely yeah um you know I' I've been over the last year or two I've been focusing on that like heavily and actually finally did the forcing function of having the event and and getting things rolling and uh there's been more wins not just for me but all the people involved than than I've experienced in a decade before in my my own kind of secluded business you know just because I I think that anytime somebody cracks open front-end traction like message to market match that's a really powerful opportunity and uh I The Golden Window: When Obsession Strikes call it the golden window afterwards like when somebody becomes really obsessed with something like if you get into pickle ball and you you weren't into it before you know suddenly you're buying all the paddles you're finding the the people to follow and listen to um the bags the shoes everything and um like my buddy got really into it and actually started he he's in the process of starting like an actual uh facility he got so into it started like the National Pickle Ball Association or something um but whether you're getting into something small that's new or something big there's this point where you become obsessed with that thing to some degree and um the really big businesses have ways to capitalize on all the different paths that their those customers can take um like in the women's relationship market that's one of the places where I publish some experts they'll come in looking to fix their relationship and some of them will think that fitness is the solution some will think that um finances are some will think that personal development is some will think that astrology is the answer and if as a business we were like okay we have to cater to all of those paths it would take me forever to build all of that out instead I form partnerships with other folks and u create strategic collaborations to sell more high ticket to get more traffic back from them um to monetize in physical ways and digital ways high ticket low ticket and that creates this ecosystem um that's really powerful hey what's up everybody kevin and Norm here with a quick word from one of our sponsors 8 fig let me tell you about a platform that's changing the game for Amazon sellers that's right it's called 8FIG on average sellers working with 8ig grow up to 400% in less than a year 8fig offers both funding and free tools for e-commerce growth and cash flow management and here's how it works 8fig provides flexible data-driven funding tailored to your exact needs you know they can fund anywhere from up to $50,000 all the way up to 10 million 8fig gives you free tools to forecast demand manage inventory and analyze cash flow visit 8fig.co that's 8fig.co co to learn more or check the link in the show notes below just mention marketing misfits and get 25% off your cost that's 8fig.co 8fig.co see you on the other side like in in that market a lot of info products have about a two or three year shelf life where they they'll do really well for two or three years but that business has been going for uh like 13 years or something like that and it's because we've created roots and whoops uh roots and branches instead of just focusing on the trunk of the tree and I think every business particularly like an ecom if they have a lot of volume there's so many ways to plug into the up and downstream they could create so many profit centers and traffic sources and things like that what about what about on the high ticket i mean what what what do you consider high ticket 10 grand 25 grand what what's a what's a good low-level baseline of high ticket low level so it really depends on the market of course i mean sometimes high ticket is a,000 bucks but you know anywhere from the I typically think of it from the $2 to $50,000 range so when people there's a lot of people out there and it's me sometimes included like no one's going to pay me 25 grand to join my mastermind uh who who's got 25 grand laying around just the the really rich guys that uh donate to the political campaigns they can donate to me instead um but what but there's a lot of people that suddenly if you give them the right High Ticket Mindset & The Psychology of Trust offer and you frame it right and it's the right thing suddenly they got 25 grand from somewhere absolutely um so how how do you how do you do that from a marketing point of view how do you how do you what what are the triggers that you got to push to get someone apart with 25 or 50 grand or you got to build them up and build that trust and and is someone that gives you 50 grand are they typically you know someone making $10 million a year or is that someone that's making 600,000 a year and they're like I'm putting 10% of everything I got into Jordan uh in in his thing what what can you walk me through some of the psychology of selling that type of high ticket stuff yeah really really great questions um I so little bit of preamble to it i think 5 to 10 years ago it was when things were moving slower um it was about just bulk of material like what new discipline can you teach me you know like how can I bolt on this this extra capacity or ability to do something um these days what I'm seeing and and you know just the other day a 50k sale came in from somebody that I hadn't really talked to i've talked to like once or twice before but they were pre-sold by somebody that I I'm collaborating with and they just came in and just signed up just like that and um you know that that's on the 50k side there's a lot of 5ks and 10ks all over the place um but the key in my mind right now is that they're looking for a secret weapon if if we're talking specifically about super buyers that's who I like to focus on are the whales and u the clients that I know I can get the biggest result for and will also be the highest LTB for me um they're looking for a secret weapon and they don't want to buy the same thing that the masses are buying you know they're looking for a unique solution and uh there's several factors here one they have to know the motivation of the seller and I think that this is what everybody a lot of people miss uh like to me when I look at a lot of high ticket or low ticket offers that have anything to do with make money or anything like that um it's it's like I'm I'm selling this to you to make money is how it feels when I see their offer versus there being a bakedin selfish reason why where it's like we're all going to win together um and that's a really key factor i think an under the wing kind of offer is really like that's definitely been a needle mover for me versus like hey here's a course and go get go get the result by yourself you know hopefully you make it um instead we're all going to it's like we're going to burn the ships and go get this result together that kind of thing is powerful i think collapsing time is so Travis Sego um if anybody's not following Travis Sego they should he's a genius um he has this thing about the currencies human currencies called timer uh it's time identity money energy reputation that is like the five currencies that people have like they're they're looking to reduce certain aspects of that and increase certain aspects of that and I think before in times of abundance um both time and money and everything where we had all the time in the world to figure things out time wasn't that big of a deal it was like a lowercase T like now I think time is one of the biggest considerations it's a bigger cost than money is by far for a lot of people because if you invest 6 months in learning something um you know 10 new LLMs could come out that change business completely and all this crazy stuff could happen so it's about getting a key specific result and it's about getting rid of all the modules all the time uh you know a an 8week coaching program is so much more expensive than hey I'll I'll crack this wide open for you in 2 days that thing that's been keeping you up at night will be gone you'll be able to get to the next level super quick um so those are the things I think about so you know Dan Kennedy absolutely i saw him in Toronto he was came out to YEO back in the day and it it was incredible you could join a strategic coach it was 25 grand you could join at 50 grand or you could join at 100 grand i think those were the three tiers well the people who were making less money so it was all structured that you had to be with your peers it didn't make any sense well he would not push if somebody wanted to do the $100,000 he wouldn't allow them to do it because it was out of their league and he created such a demand that everybody that was in 25,000 they didn't want 25,000 they would spend the 50,000 just to be in it and now they had to wait they had to evolve and it was just a brilliant offer and he just well you know you know Dan Kennedy you know it's he's just he's the guy he's the specialist when when you want to put out an offer but he's got backing as well you know he backs it up with uh with knowledge no I mean that's one of the things I feel is saddest for the new entrance into like online marketing is is the ones that don't know about folks like Dan Kennedy i mean he's was it's crazy yeah so what so on this condensing time is one of the things that you you said in this these five things well why how do you sell courses or info products or information or you said earlier it's probably going to go close to zero but when I can just go to chat GBT and just say give me the five things I need to do right now to solve this specific problem in order and step by step or I can even take a screenshot of something and say tell me how you know with coding I can take a screenshot i don't have to learn how to do coding i say I got this error um here's a screenshot what are the steps to actually bypass this error and fix it without even going to technical support and it'll it'll spit it out a lot of the times um um so what what's the change and on that same note you me Norm we have a lot of content we've been on creating a lot of podcasts we creating courses creating uh you know guesting on things talks and stuff that we've done is there any value in that uh and putting that in our own little LLM uh you know some of it's out there on the internet it's peacemeal and things can get up but what if we took the knowledge of your mastermind all your 50 or 100 people how many are in it and you and everything that you've did and it's it's it's insulated in this like thing and it's not going out to the general internet and other things other ideas getting mixed into it is there any value in that type of stuff so that well Value of Affinity and Human Guidance that's exactly where I think yeah expertise is just going to plummet the value of it is going to plummet um because you you can you can get all the greatest mentors of all time um together consulting you right now in probably two days you could just sit down and and you know get Dan Kennedy and whoever else Henry for anybody else just being your mentors right now you know it doesn't it's not the I think the value of something like this is affinity you know I was saying distribution and audience but particularly with affinity anybody watching this will have a stronger affinity with any of the three of us than they did beforehand and the more they consume the more trust and and no- like and trust they build up and that way if there is a big opportunity where you have a shortcut for a specific kind of person um and they hear you say it boom you know the trust like you've created that powerful asset um but when it comes to that's why this all kind of links together where the kind of high ticket that I sell now is much more focused on the people the resources the connection and helping them get the result really quickly through um taking them under the wing basically in some way shape or form whether that's me or somebody that I'm publishing or collaborating with um because they could easily get the expertise and go do it in a vacuum but they won't that's the thing is they need the leadership they need the the real life humanto human opportunity and resources that can connect them to an audience or whatever um you know even like a a practical example if you have like an ecom person that's selling like bicycle stuff and they want to work with some big association there are a couple of degrees of separation away and like a a kick in the butt away you know like they need the leadership and like they need the insight planted from a human that they can look at and look at them in the eye and believe that that human's telling them the the truth that they can actually make this happen versus like a black screen with text it's like "All right do this do this do this you know and that kind of connection and resource and leadership is really really valuable and actually leads to results versus uh you know here's here's the uh here's the manual that has the instructions in it you know but on on the flip side of that the younger generation right now often times trust Chat GBT more than they trust the human i mean example was this I was at a conference a couple weeks ago it's a company called Pattern their accelerate conference in Salt Lake City and the CEO was up there he's like he's got like 10 kids or some crazy number of kids he's like "Every time our kids turn 16 we offer to buy them a car." And when and they can pick any car they want we And usually I will guide them i'll say "You know what you might want to get a Ford or you might want to get a Toyo this one or whatever." One woman's daughters and usually the child will buy one that the parents recommend his latest youngest daughter instead of buying what the parents recommended she went on the chat GBT and she said "This is what I like like I'm a 16-year-old girl and I like this and this and I like to go snowmmoiling and I snowmoboarding and I like this and this and this what's the perfect car for me that's safe and whatever she put in and it came back and said "Oh you should buy a whatever a Toyota Accord Honda Accord or whatever whatever it said." That's the car she went with over anything her parents so is are people going to be trusting is back on that trust where you said I agree with you us doing this has affinity to us as humans but do people how long you think that's going to last for people to start trusting the machine more than they trust the human actually I I mean super good points like one one thing to say before jumping into another point is that I definitely think that there's going to be layers of society that just act way differently you know and it's because how we all grew up is so different than how they're growing up now it's just incredible you know um and and I think that's a a key factor and the idea of just blanket reaching everybody is probably a relic of the past or going to become increasingly a relic of the past um but I I think that uh I mean the point you brought up is is almost exactly what I'm I'm saying that you know it's like back in the day when search engines came out our minds all stopped retaining as much there's all these studies on how like our brain started acting totally differently like we stopped retaining and remembering nearly as much um you know except for the city that we live in like I bet if they mapped it out our recognition and understanding of the roads and highways going out was just way bigger you know 30 years ago and now it's like much more shrunk and that's metaphor that's a metaphor for everything you know all the information that we have and I think that that is that same kind of effect is becoming even more powerful with AI when it comes to expertise like the idea of bringing on an expert onto you know whatever news network talking about something that they're an expert in unless they're reporting news about something that only they are privy to people won't care they'll be like "Oh Chad GBT knows better." You know like um and and that's why you know to reach humans you need humans it goes through humans you know and to to sell things to humans you go through humans except for you know like impulse purchase kind of stuff that's different i I I guess I'm thinking much more on the high ticket side and like getting you know but I I think when it comes to selling low ticket mass market stuff um it'll be really interesting what happens to that agents will be doing the buying for you that their agents will just go buy but I agree with you the big ticket stuff I mean correct me if I'm wrong but most people don't go to your website and just hit the button you said this one guy just recently did but most people don't hit hit the button and say "Here's 50 grand." is you got to get on the phone or your sales people got to get on the phone and you got to have that human to human connection and actually sell them basically uh either subtly or hardly or however you do it to actually get to close that do you still find that to be the case is at the higher level it still takes that human to human uh most people aren't willing to just do it anonymously yeah and and even in this case it was through SMS i've gotten away from phone calls as much i use a lot of Google Docs and and uh chat and that kind of thing um but uh but yeah absolutely they they still you know this is another Travis Segoism but often the biggest question on their mind is will this work for me Will This Work For Me? and it it's hard to get that answered in a way that you really believe without communicating with a human now a quick word from our sponsor Lavanta hey Kevin tell us a little bit about it that's right amazon sellers do you want to skyrocket your sales and boost your organic rankings meet Levant Norman and I's secret weapon for driving highquality external traffic straight to our Amazon storefronts using affiliate marketing that's right is achieved through direct partnerships with leading media outlets like CNN Wire Cutter and Buzzfeed just to name a few as well as top affiliates influencers bloggers and media buyers all in Lavant's marketplace which is home to over 5,000 different creators that you get to choose from so are you ready to elevate your business visit get.lav.io/misfits that's get.lav lavanta le v a n t a.io/misfits and book a call and you'll get up to 20% off Lavanta's gold plan today that's get.lavont.io/misfits i remember back in uh oh it was I think it was 1998 and we were working with Honda so Honda had an educational program that their technicians go through and they had some people would show up some people would complete the course and then my buddy got me involved with some of our new technology which was a human guiding them through the course and they saw a bump I think of 20% because there was a human just talking to them oh you got the right answer oh click over here now this new human today it's just going to be an avatar doing the exact same thing it's just going to walk you through it's not going to be Kevin or me or you i don't think it'll just be oh you know if you want that human interaction I'm here yeah I I I do think on a mass scale that is the case and even for higherend stuff too um but maybe that's the premium that the supervisors would pay for it's like hearing from an actual human you know and I mean and this is just this one modality i I definitely think the in-person stuff is really big almost no matter what happens you know like you know the coliseum and all that stuff was a chance for people to get away from everything you know and and that I think humans want to be around humans no matter what and that can be conferences and events but it could also be trade shows and festivals and whatever else you know like uh things that people can do in person i I have a Old Skills vs. New Work: Opportunity’s Next Wave whole other play that's probably too much of a rabbit hole to go into here but uh I think real world businesses that you make money with your hands is not a permanent solution but it'll buy a lot of people 5 to 8 years and um and that's a big direction I'm going i'm kind of creating a big net of solutions to quickly start all sorts of different real world businesses as a way to catch the mass exodus from online careers and things like that that I believe is going to happen was it like phone techni i thought of this yesterday cuz I was here in Austin the lights were blinking at Riverside and I35 and his line was all the way back down the service road cuz those lights were out and I saw the little truck go by uh and he pulls over into the grass and the median and you know he goes and opens the box and hits whatever he's got to hit to fix fix this problem but those guy I was reading something those guys that do that kind of stuff are a dying breed they're they're retiring they're aging out and the younger generation doesn't want to do it and now a lot of times what they're doing is a younger generation is is wearing you know Facebook Ray-B bands uh and looking at it and there's some retired guy sitting on it on his rocking chair you know back home making some extra cash with his social security and pension and telling him "No put the yellow one wire over there and the red wire over there." Um and and I agree with you so there's a lot of opportunity in the dirty work uh or the the the jobs that still take a human to actually do and there's there's a lot of business opportunities there and AI can still play a factor in that too um but I think that's where there's there's a ton of opportunities so uh I know we're getting close to uh to to to wrapping up but I want to go down the AI AI rabbit hole just a little bit more you said uh right at the beginning uh when we started talking that you you see you have some opinions on how AI is going to affect the whole world and marketing and everything i'd love to hear your your views on that because I think it's fascinating to see all the varying views of where the masses don't understand AI they their understanding of AI is let me have a chi GPT write an email or let me ask how to train my dog and it tells me how to train my dog which is all great uses but they don't really understand the next levels and what it can truly truly do and how fast it's moving uh on the underbelly um so I'd love to hear your thoughts and your opinions on what what what we're about to experience over the next one to five years sure um yeah The Next Five Years: Signal Over Noise well so one of the biggest things I I I think that it will inevitably make it to where a big chunk of society can't meaningfully contribute value to society um so you know whether that's 20% or 50% or whatever it is that's going to be a big problem and a lot of them won't be able to catch up quick enough and and develop skills quick enough um you know the whole idea that technology creates new jobs uh whenever I hear that not to offend anybody but it kind of drives me a little crazy because this new technology the nature of it is to replace human efficiency and um if given enough time that it might even be true but it's just moving way too fast and and it's going to replace a lot of jobs really quickly the new jobs that come up will be just as replaceable and so um so anyway spending power and the decisions that people make I I think that's going to be a big thing i have a suspicion that there's going to be sort of a new class of um you know not middle class or lower class but it's like u like how Costco is an in between business for people and it it saves people money i think there's businesses that cater to people that are in that situation i think that's a whole layer of of business that's going to sprout up and become really prominent um but anyway the biggest thing the biggest thing is signal versus noise in my opinion where you know if anybody can say like hey I want to create um like this kind of supplement for these types of blue-haired millennials that are in Georgia and they press a couple buttons and boom it's connected to a private label everything's done you know like that quick i want a AI avatar selling this i want her to be attractive and all these different things signal to noise is going to go like that is going to go crazy and and so the idea of being able to corner a marketplace is still obviously going to be uh possible but you know the celebrity relationships the collaborations all those things are going to be super important and the people that have that's why audience and distribution is such a big deal um I I feel like uh it's going to be harder to create signal um at the same time it's going to be easier to start a business so a lot more people are going to have small businesses I think like a whole lot of But that's going to change the dominance of the successful businesses these days and so when it comes to that same effect we were talking about with Google search the idea of creating a premium quality product that is that people buy based on its merits cuz it's the best u I don't know of course that'll always still be a thing to some degree but I think people won't care as much whatever Chad GPT tells me is that a good one or not you know if it's even if it's being tricked they don't care they're not going to look into it themselves they're going to have headline bias and just be like "Oh that's the best one." So it's it's about getting into the conversation and uh becoming signal versus noise and and so all these different factors like we talked about before it's hard to see exactly where it's going to go i just sense deeply that it's going to it's going to be impactful like super impactful and it's going to change a lot of the ways how we currently think about marketing and selling a lot you know something that uh I just did recently Marketplace Mojo: From Beard Oil to Blitz both Kevin and I are uh are Amazon FBA sellers so we're always looking for something different something new something exciting chat JPTs or whatever you're using is great for that because you can see where the trend is if the product's even going to look do a bit of re or uh move a little bit of research so I'll just give you a quick example i put in a quick avatar and it's my kind of avatar and kind of a a rock and roll a little bit of uh the the the biker avatar and just kind of molded it around what I was doing and I did it with beard oil and it built out it did some research and then it's I said I wanted some custom formulation that's not on the market right now and produce it give me the formulas it gave me 10 formulas was that blew me away i don't know if I told you about that Kevin but it it was just these pairings of sense that nobody had i didn't do anything with it i was just playing around but it's man it's going to make things so easy if you start using the tool properly right yeah which on one hand that's super exciting as an entrepreneur to to launch those things out and that's that's part of why I was saying make hay while the sun shines like there's a good argument to be made for just blitzing you know and going out there and and creating as much as possible but other people out of opportunity seeking and also desperation are going to be doing the same thing increasingly as the years pass you know like 1 2 3 years from now um which will which will cause a lot of interesting downstream effects you know um but as of right now there are so many opportunities it's crazy you know so many hey Kevin King and Norm Ferrar here if you've been enjoying this episode of Marketing Misfits thanks for listening this far continue listening we got some more valuable stuff coming up be sure to hit that subscribe button if you're listening to this on your favorite podcast player or if you're watching this on YouTube or Spotify make sure you subscribe to our channel because you don't want to miss a single episode of The Marketing Misfits have you subscribed yet Norm well this is an old guy alert should I subscribe to my own podcast yeah but what if you forget to show up one time it's just me on here you're not going to know what I say i'll I'll buy you a beard and you can sit in my chair too we'll just You can go back and forth with one another yikes but that being said don't forget to subscribe share it oh and if you really like this content somewhere up there there's a banner click on it and you'll go to another episode of the Marketing Misfits make sure you don't miss a single episode because you don't want to be like Norm Marketing, Trust, and the Social Commerce Shakeup it's a it's an exciting time uh that that we're in uh no doubt i mean but it's I love the psychology of it i love the psychology of the marketing and figuring out what is it to push the buttons uh to to get to get people and like you said it's all about uh you know a lot of the selling is what you said I think you gave the example is like you buying a $1,000 deal and you're just like I'm just trying to sell you my course i don't really care about you it's more you're going to have to show that empathy that that relation that relationship that desire to actually help uh and I think that's that's going to become more and more I guess some people call that authenticity um more and more in marketing where do you think social commerce plays a role in all this we have AI and we have all these marketplaces and you know uh for e-commerce and for info products like ClickBank and all this stuff where does social commerce come into this do you think it's it's peaked and it's going to go level off and go down or you think it's going to continue being a major player in this whole uh marketing thing i think it will be a ma major player uh this will get super technical for just like a microcond but um the ability to determine whether or not something is AI is going to be really important in the future i mean just with VO that just came out it's crazy it's crazy if if that goes unchecked nobody will trust anything out there including social profiles and and like oh it's just AI it's just AI you know and so that'll actually change the nature of like social networks and the internet and everything um but but I have a sneaking suspicion that there's going to be some way to to definitively deter maybe blockchain um to know that something is real versus AI if not I I don't know things are going to get really interesting um but yeah I I think it I don't know if it's peaked uh yeah I don't know if I'd be lying if I said I hadn't something that felt like a concrete answer for that i'm not sure have you heard lately I'm just I'm asking this to you guys i don't know if I'm going crazy or not but these commercials have you heard I've got you covered it seems like every other commercial I got you covered and it just like I'm sitting there going I see that all the time with AI like back older like you you know I and I've prompted it out but are they that stupid to use AI to write their bloody commercial and now these are high-end brands that are doing it and Kev I got you covered buddy i appreciate it man hope you didn't pay too much for that little spot i'm just kind of curious uh yeah no well Jordan uh if if people want to listen to your podcast or check out what you're doing uh your mastermind I know you do a lot of really cool events and stuff what's uh what's a way for them to check uh everything you're doing out and maybe get involved in uh some of what you're what you're doing yeah thank you um I'll be honest I I've mostly been a behind-the-scenes guy publishing other people and and don't even have much of a personal brand now only since the last year I've started be becoming more public facing but uh there's an opt-in on profitmultipliers.com uh to get notified about the event in September and uh other than that honestly Facebook's probably it's like an old boomer platform but uh my my Facebook uh is probably the best uh place to find out what I'm up to so what's what's the event in September uh the ne the profit multipliers 2025 which will be all about found money hidden profit centers and bottom line growth with uh a lot of what we just talked about here baked in um we have some really awesome speakers that'll be a part of it i was actually going to talk to you about that Kevin i'll follow up um uh but uh it's going to be a really good event talking about all of this awesome very cool hey uh before we leave I always have one question that I like to ask our misfit and do you know a misfit i know plenty of misfits um yeah one of my favorite misfits i I don't know if he's been on the show or not or if you guys have interviewed him is Ron Lynch do you guys know Ron Lynch no he's uh he he is fantastic um yeah I think he would he would love this opportunity and and you guys would uh benefit greatly by having him on fantastic all right I think that's the end of the podcast jordan thanks for being on the the podcast today it was awesome i'm sure people are going to be massively confused about what's going on in the f in the future but yeah and I'm going to remove you and we'll be right back all right see you look it there we go i did my job you're getting better at this dorm after a year you you you can hit the button damn right hey hey hey Nuggets and Newsletter Fun you know next next podcast uh I might have a a story to tell you uh uh about a new little puppy i actually I actually just put a deposit down on on a puppy so next podcast you'll have to tune in and uh I'll share about a new little little puppy that's coming into the kingdom oh very cool i can't wait to see him or her her her oh that's fantastic but you know in the meantime if you if you want to catch that episode next time and hear me talk about what's going on um you got to go to marketingmisfits.co right?co no that's it yep yeah it's been a year Kev i got it i got it now just like you you got the button down now now I got the.co marketing Misfits.co you can find out everything about us if you like this episode with Jordan uh make sure you check out uh what what he's doing out there you can also forward this on uh to friends or someone that might enjoy listening to this or hit that subscribe button as well uh we're on Apple or on Spotify we're on YouTube so be sure to check everything out um oh don't forget about the nuggets if if people want to see the clips we got a new YouTube channel that's right we got a new YouTube channel with the clips and um uh depending on when this airs we may or may not have the mis uh the marketing misfits newsletter where we're taking actually these episodes and just like Jordan said we can slice and dice this into 82 different parts one of those is actually because audience building is critical and newsletters are one of the best ways to do that uh and we're going to actually take the Marketing Misfits podcast we'll take a summary like some of what we talked about here on the podcast plus we're adding some additional content to that that's not in the podcast and that'll be a weekly newsletter so you'll be able to check that out as well so uh marketingmisfits.co for everything misfit related and I think we're going to be doing like a Tik Tok dance on each one of the uh the newsletters aren't we yeah there's a there's a little video Tik Tok dance uh yeah that first one where you made me stick my finger up your butt was kind of weird all right everybody we'll see you later [Music]