Guide to Product Listing Images that Convert

Melisa Vong.m4a Hey everyone, my name is Melissa Vuong and we are here in Austin, Texas for the BDSS Market Masters. Now I only have about 600 seconds to talk to you guys today, but we're going to run right through it. So just starting off with some value right off the bat here. If you scan this QR code, you can download the complete guide to product listing images that convert. I go into further detail. I'm going to be going over through some examples today. I won't go through all of them, but make sure you download it so that way you can follow along. But just a couple of things that we will cover today. First of all, I've been an Amazon seller for over seven or eight years now, primarily focused on the consumable space. So I essentially sell things like beauty products, supplements, things that go on or in your body. And that's really my specialty. However, we do also advise other companies that are in the kitchen space and everything in between. Now, I have successfully exited two companies. We are currently prepping for a third exit at the moment. But at this time, I'm super excited to be here just because of the amount of value and so much that we've learned over these past couple of days. Not only just me sitting on as an expert panel, but even learning from the other experts in the room, not just for our business, but also interpersonally. And I think that's so important as well. But today I'm going to be discussing different types of listing images, giving you some examples on ones that convert, just to give you some inspiration, how to create effective design briefs, because your images are only as good as you can explain and articulate to your graphic designers, and also provide you with a viable design solution that you can outsource to without having to hire an in-house designer. So whether it's to help you with your backlog or maybe you don't want to hire a full-time graphic designer and you can use it ad hoc, that's an option for you. And a little bonus is how you can clone yourself. And we'll get into that a little bit further in. Now, starting off with different types of listing images, these are some of the examples that we go through in the guide. I will pull a couple of examples. So the hero image, your comparison chart, future benefit images. We're going to go through a couple of those and show you some actual examples. So first things first, your hero image. A good hero image, it needs to be relevant. It has to be an image of your product. It doesn't necessarily have to be a photo. It could also be a render. It has to be attention-grabbing, not only that, but high-quality. And that also leans into the quality of renders and how much you can actually zoom and the actual resolution of those images. So you also want them to be responsive. And what I mean by that is they need to look good both on desktop, but also on mobile. Now, most people are actually shopping on mobiles. You want to make sure that your images are adjusted appropriately to make sure that they are responsive for mobile users. With that being said, usually you'd want to keep it at a four to five aspect ratio, meaning it's about four width and then five height. So usually in Pixels, we would do our listings at 16 pixels by 25,000 pixels. You also want it to be aesthetic. It has to look good. And with that being said, I mean, think of your listing as your dating profile, but for your product, right? So think of it as like the Tinder of selling, not just you, but your product itself. So you want to think about is your product going to swipe right on your product and what image is going to hook them. So for example, here on the left, we have a actual photo of the product. So it's photography versus renders, which as you can see is a lot more high quality. You can actually include a lot of the actual accessories as well without having to stand them up or use a green screen, things like that. Photography can get a little bit more expensive when you're getting all the lights, models, everything in place, renting out the studio. But with renders, you can do it quite inexpensively. The next example of listing images that we tend to include in all of our listings are comparison charts. So you would just want to compare your product to some of your potential customers. Now you're not going to call any of your customers or your competitors out just because on Amazon, they don't like to see that. You might also be hit with an infringement for mentioning other brands on Amazon. So people have done it directly through blog posts, things like that, where they'll write like a comparison between two different brands. But on Amazon specifically, you don't want to name your brand competitors, but instead focus on highlighting the key features of your product and why they should buy from you versus your competitor and really hit those pain points for the customer. So these are just a couple of examples of other comparison charts. Again, very aesthetic, very simple. Easy to read, straight to the point, and it allows you to communicate a lot of different things in one image because you only have seven images for mobile to really hammer home every point that you need to make to convert that customer. Another example is social proof, UGC. We love these kinds of photos because it allows your customer to relate to other people who have used your products. So a couple of different ways that you can get user generated content is through collaboration. So whether you reach out, you can get a lot of different ways to get your content out to influencers directly. This brand, for example, FIT-T actually got Kylie Jenner to post the photo with the product. I believe they spent $250,000, but that actually yielded them over $2 million in sales, but probably more just because that stuff that they, there was probably sales that they couldn't actually attribute to it. But that was back then when influencer marketing was a lot more effective because shopping is a lot more effective. So there's a lot of different ways to get your product out to influencers. So they kind of understand when they're being sold to. So when they see a lot of the same influencers that they follow post your product, usually that's an indication that, oh, like I'm seeing this a lot more often, especially because customers, they kind of need to be exposed to your product or brand about seven times before they actually are ready to buy. So the more people that you kind of find in a specific niche, and maybe what we do is we'll actually go into that influencer, all the people that they're following specifically, people that have similar audiences, and we'll actually create a package based on those select group of influencers to run these campaigns for and have them post or even just get user generated content with all of these similar celebrities or influencers. Giveaways, an example that we did was we ran a 12-month supply giveaway. So basically we gave them a year's supply of a specific product and allowed them to enter into a contest by all they had to do was submit a selfie with the product. And we just sent it out to our email list of existing customers. So these are people who are already had your product, and this gives them an opportunity to possibly win 12 months' supply, which at the end of the day is not going to cost you that much in cost of goods, but it's a great value, or at least they perceive it as great value. So you're able to get people to opt into something like that, especially if they really like your product. And then we also have a lot of different ways that you can do this. So for example, you can go to billo . app, UGC Factory, Incense Pro, these are all platforms that you can either ship product to influencers to get content out of, or you can also use them as an agency partner. So like UGC Factory will actually go out, find the influencers for you, create the campaigns and work with you on that. Now, these are just some more examples of just social proof type images. So I think it speaks to itself. It just shows the potential results that this product can provide them and it gives them a more visual idea on what they can achieve by using your product. So it's just helps to create customer confidence because you don't just want images of the product itself. You want to show, okay, this is a, you know, a viable solution for them for the problem that they're trying to solve. So a couple of examples, like obviously some products, you can see more of a drastic change. Because like a self-tanner, for example, instantly you can see a difference, but with skincare, it might take a little bit of time. So you might have to work with different influencers and get them to send you progress pics along the way to get that kind of content. Or you can use stock imagery as well. That's pretty commonly used in this space, but it's not going to be, it's not going to convert as well as a real testimonial from like a customer. So that's just a couple of the different types of images that we cover in this product guide. So again, grab it if you haven't already, but just to wrap it up with some extra value for you guys, if you do want images like that, you can actually go to nlc. com, No Limit Creatives, and they do a great job of creating very high quality imagery. They understand the Amazon landscape as well. So you can actually specifically ask them, okay, this is the type of image that I want, like a comparison chart, and they already have so many different versions that they've created for other brands. And you can utilize their platform. If you use the code LAUNCH, that will give you 50% off of your first month, which is pretty good. I will also say that it is an unlimited a month subscription. So essentially you get unlimited designs for that month and it is month to month, so you can cancel at any point. So it is a very good value, especially if you don't want to, you know, get a lot of content. So if you want to hire someone in-house and you can use it as needed. Now, you ever wish you could clone yourself? Well, I'm going to show you a quick way on how you can do so. And for this example, I am actually going to use Cozy. So you can create a chatbot that allows you to talk to either yourself or in this case, I actually ended up making a chatbot version of Kevin King. So I imported all of his information. He has a lot of information about him online, so this made it very easy for me. So essentially what I did was I created an agent and his function is trained on his specific content that is found online, whether it was YouTube. I also scraped his LinkedIn. I scraped the scripts from his YouTube videos, from his newsletter even, and put that all and fed it into Cozy. And essentially what it allowed me to do was create a chatbot that I can talk to. And if there was a specific tool that I wanted to ask him, for example, or if there was like a YouTube video that I wanted him to recommend that is his specific YouTube video, I can actually add a plugin. There's a YouTube plugin that will scrape YouTube for me, but also fed in with all of the transcripts. So it allows me to search for specific things like, oh, if I forgot, he mentioned this one tool. I don't remember where I saw it. I'm going to ask this bot because it scraped literally everything that Kevin King has ever possibly done. So I'm going to ask this bot because it scraped literally everything that Kevin King has ever possibly done. I'm going to ask this bot because it scraped literally everything that Kevin King has ever possibly done. So this is just an example. I asked him, hey, can you recommend a video where you talk about product selection, and then boom, it pulls up an actual video that you can watch about product selection. I also asked, just as an example, what platform did you recommend to generate UGC because I remember he talked about one recently in one of his newsletters, but I didn't know what it was. Was so after I asked Kevin King chatbot, he said he recommends Stack Influence to automate micro influencer UGC, so that's pretty neat. Bonus if you want to clone yourself into an AI avatar that will say anything that you tell it to. I actually use Synthesia, really cool platform, it's probably one of the better ones that I've used to create an avatar of myself, so I actually uploaded a video. If you want to learn more cool hacks like these, be sure to attend the next Market Masters event. So yeah, thank you so much for tuning in. Now if you want to catch nuggets like these in future, definitely attend the next Market Masters. But if you ever want to connect or work together, this is my information right here, drop me a line or send me a message on Instagram.