Google Business Profile - 0 to 270K Impressions

Norm Farrar.m4a Hey everyone, it's Norm Farrar, and I'm at the second BDSS Market Masters event. Today, I'm going to walk you through something that most sellers don't know about, and that's Google Business Profile. And specifically, how one of our clients went from 0 to 270,000 impressions from Google Business Profile. That's traffic sent directly over to their Amazon account. So let's get started. Some of the things I'm going to talk about is what it is, the anatomy, the profiling, and this is the profile; how to get the best out of it, and the actual case study itself. So just want to get your pique your interest. Here's before they started, it was at 2,700, first place, That's first number one keyword searches on Google. After we were done, it's 273,000 that came over. Just because they use Google Business Profile. So a lot of times I hear people saying, oh, I have a brand. I can't do it. I'm online. I can't do it. Don't listen to anybody that says you can't. As you can see, they've even put it. Google had so many issues with this that they've changed it; that if you're an online retailer, you can click. It says it right there. If you're a local store or if you're a service, you can click and you automatically will go over to the next step, which is verify your account. A lot of people get tied up or they think that the best way to do this is to just phone in or phone in or get an email at, you know, that's not the best way. The best way is actually get a snippet, put it into your website and you'll be automatically verified, but you can get it by mail, phone, email, video, which sucks. Don't do that. They'll make you pull out your articles of incorporation and it's a hassle. Believe me, it sounds easy. That's the hassle. Or you can go through Google, your Google account, and you can automatically be verified. Now I'm just going to show you sort of the ins and outs. And this is an example I use with one of our clients, Kuma, and they have their, uh, on the left side is the input on the right side is the output. So everything you put in on the left, it shows you what it's going to look like. But what I want to show you and why this is so important. Is the real estate yet you get. So if you go onto a mobile phone, you could get up to seven swipes before you see your competitor on a desktop. You've all seen it. It takes up that huge piece of real estate on the right hand side. So that drives people's attention. And it gives a ton of information about your company, your brand, and also it provides so many, uh, advantages, which we'll get into. But. This here's page one, that's one swipe, two, swipe three, swipe four, five, six, swipe, and it could even be longer. So if you don't know what the anatomy of a Google business profile is, I'm going to go through this very quickly. First of all, input output, and then you have all these icons. You can have up to 10 different icons there, but for this client, we had, I think I, or you could have 12. I had, I think 10 here. The first one, probably one of the most important ones is edit your profile. It's going to ask you to input about your company. You could use uh, chat GPT, get all the keywords in there. And you can, I think now you can put 1,500, uh, uh, characters in there. It might even be more-your contact information, your website. That's your anchor URL. That's very important. Where do you want it to go? Your specific listing. Your store. Walmart, your Shopify store. This is where all the juice will flow. Whenever, um, whenever you use this in a social media platform, it'll instant be instantly be recognized with your Google business platform. You also have location and hours, and here's a tip. If it says like right here, it's open 24 hours. That's the default, but it automatically closes your store on the holidays. So, below it, it says holiday hours. If you open up your store for Christmas or Black Friday or Thanksgiving, guess what? Your competition won't get the traffic. You will because you're open. So that's just one of the little hacks that I can give you. Um, and then more, so you can put in more information about your business, maybe a smaller description, um, who the business is for. So this builds out your demographic and you can just walk through them. The next one is re, uh, reviews. If you want to read the reviews that you have, you can go here. I'm going to show you in a second how to go out and send a review or a review request to your clients or customers. And that's what it looks like. And you respond every review that you get, then you can have messages. You can funnel your messages. You can have FAQs. You could do pretty much anything. That will help with customer service. So think of it as, uh, your online chat, uh, same thing that you can do here. Now add a photo. This is, this is unbelievable. If you use, uh, add a photo, which I'll show you in a second, you can add photos. You can add videos. Oops. But when you do this, these photos that you add, uh, you could, you could use, and you want to do. This all the time, but you can get them to go over to your Shopify store, to your Walmart store, to your listing, uh, Amazon listing or the storefront, and they'll all be shoppable. So I'll show you, I'll get more into that in a second. Now, performance, it gives you a tracking. So from July 23rd to December 23rd, the overall, uh, business, uh, report shows that it has calls, messages, bookings, uh, directions. Web clicks, it'll give you it all in these reports. And there's a few more, but they don't have a lot of reports in there. You can put your, uh, AdWords account in, and then when you go over to edit your products, this is where your brand shines. You can create that product listing that shows all of your products. You can have a secondary line, a third line, a fourth line. You can have different categories, which could be your different brand lines, but, uh, for this every time. You open a photograph, you can see, you can see them all here. You can showcase your offering. You can increase your visibility. I'm talking by thousands of impressions, increase your sales because these are going over to their shoppable and they can go over to those three or four different, wherever you want to point the URL to go. It also impacts your SEO. So your local SEO. So let's say, and you can encourage this with, with clients. You can get them to do contests, contests or whatever you'd like, but somebody's in Atlanta, somebody's in LA, somebody is in Mexico. You get them to upload a photo and guess what? You're going to get increased local SEO results in those areas. So you really want to talk to your, uh, your customers and make sure that they're utilizing this. Also, um, uh, you get a lot more customer engagement. Now, this is what it looks like. You have your product name. You can select. Your category, whatever that is, uh, your price, your product description. And this is the one down below right here is your product landing page, that's where it all comes together. And that's where you can drive it to whatever page that you want. And they're shoppable now, bookings. I use Book like a Boss and I link it here, then it comes directly over to me, but you can also use the built-in booking systems, calls. You can receive a call, you can't make a call, you can see the number, um, and you can respond by text. It's kind of limited still, but you still can get the calls. Now, Q&A, this is where you want to have as many questions and answers as possible. If you have five questions, make it 50 or make it a hundred, and have it with your different keywords that you want. Uh, uh, if that, that you're, you think people are going to be searching for and solve any issue that you think is out there, an update, three updates, you can post, you can make an offer and you can add an event. So with this, so with a post, all you're doing is it's kind of like Amazon posts. It's anything it's lifestyle. It's just getting the word out there. Uh, it could be some products. Images. It could be user generated content. It's anything, and you have different options. So you, you get to pick the post and then you can pick a book. Now order online, buy, learn more, sign up, call now. So there are six different calls to action that you can use also on this, and you can put, as you can see, 15,000 different characters. So then on an offer, you can make a pre. Uh, a pre Black Friday offer, or you could do it any form of offer that you like. It could be about a discount, uh, about a product going out to Shopify or over to Walmart. Your, your, um, your offers are all just made up here. You can use that as much as possible, but here's what I do. I like, uh, doing an event. First of all, it's timed. It's a date dated event. Google pays more attention to that than anything else. And you'll get, um, a. A higher waiting. So you'll be seen more. So what do I use it for? Any product product launches at all? If I'm doing any form of offers, I don't do use the other offer. I do it here, but any form of event, as you can see, it could be a sales event. It could be workshops, webinars. You could be releasing a paper or research. This is where to do it. And finally, ask for a review. You can go over; you can grab that review, put it into your Gmail. Google's going to index that you sent out that in, uh, email and that review link. And they'll, uh, weigh that a little bit higher. Google loves working with its own tools. So here's the case study, and this is so important. You can see with this company, why it spiked right up is because they didn't have a Google business profile, but they had been seen and they had first place ranking with some keywords. So it automatically showed if you don't have first place keywords, you're not going to be shown on Google business profile. So you can see that it went from 7,300 to 15,000, which is not bad. Then the next one, we pretty much flatlined for, uh, like there was zero. And then we got it going and it went from May 11th, 2022 to May 11th, 2023. We got them 26,000 new impressions. And this one here is my favorite. We were working with a company that started at zero. Then, over November 30th to November 30th, 22nd, uh, 2022, we got them 20, uh, 2,700 impressions, but when they started using it properly and updating it 10 minutes a day, look what happened. They got 27,000 results. Now, all of those are proven. They'll show up in your reports as calls or bookings. Click through to your website, but that's 270,000 people. Wouldn't have clicked over to their website. It's all full from Google Business Profile. I've been telling people for a long time, you gotta get your brands up there. People were nervous because you didn't think you could do it with brands, but as I showed you at the beginning, you absolutely can. So that's it. 270,000 new opportunities, mastering Google profile. I'm Norm Farrar, and I'm at the second BDSS marketing masters event.