Go from rank #71 to rank #2 in 5 days

This This is the Billiondollar Sellers podcast. Your go-to [music] source for cutting edge strategies and success stories from the world of Amazon and e-commerce. Buckle up and get ready to take your Amazon business to new heights. Don't forget to subscribe to the Billiondoll Sellers newsletter. Welcome your host. >> Welcome your host, Kevin King. >> Hey everyone, welcome to the Billiondoll Sellers podcast. I'm your host, Kevin King, and today is Monday, July 13th, 2026. Uh, we've got a lot to cover, so let's jump right in. On today's show, we're going to get into how a brand went from rank 71 all the way to rank number two on Amazon in just 5 days, and why that keyword everybody runs away from was actually the whole play. I also tell you about a big change over at Google, where search console now tracks your social post and a new AI shopping assistant that's quietly taking over the Walmart search bar. And we've got a free Claude skill that rewrites your entire listing for you, plus some interesting stats on Tik Tok shop and a whole lot more. Before we get going, if you missed it, the replay is up from last Thursday's hacks call. It's called 24 Amazon seller hacks in one session. Talisad, who attended the session, said it was the best hacks call yet. He say it was snackable and actionable, which I love to hear. We get into stuff like rewriting your listing using Alexa buyer intent and building a $2 Carter banner audience and AMC and generating 40 listing images in 10 minutes for free and honestly a whole lot more. Uh you can watch it by following the link in today's show notes. All right, now for today's Stunt Bezos question. Per Chat GPT's own admission, what percentage of all the prompts on ChatGpt are shopping prompts? Think about it and I'll give you the answer at the end of the show. Now, let's get into the big one, because this is a story that might change how you think about the keywords everybody tells you to avoid. Every single month, about 340,000 shoppers type birthday gifts for women into Amazon. The top three products grab almost 39% of the clicks and only about 0.8% of those shoppers actually buy anything. Most sellers see that number and they run the other way. And that's a mistake. That keyword is not broken. It's a research keyword. The shoppers are still browsing. They're comparing. They're figuring out what they want. The buying comes later. Alina from AZ Rank recently shared a case study that shows exactly what happens when you treat a keyword like that the right way. 5 days, 150 units, rank 71 all the way to rank number two. So, here's a breakdown. Plus, who should run this play and who should stay far away from it? First, you got to understand the difference between research keywords and intent keywords. Almost every keyword you target falls into one of those two buckets. And knowing which one you're looking at changes everything about how you attack it. Intent keywords are what shoppers type when they already know what they want. Something like retinol under eye patches. They've got a product in mind. They're close to buying and that keyword converts. Research keywords are a different animal. Take birthday gifts for women as an example. They know the person they're shopping for. So they probably got a budget in their head, but they have no clue yet what product they're actually going to land on. So they browse and they compare and then they leave and then you know they come back 3 days later and search all over again. So a low conversion rate doesn't make a research keyword a bad keyword. It just means the buying journey is longer. You're not trying to close a sale on the first click. You're trying to be the product they remember when they finally decide. So let's look at how the ranking actually moved because this is the part that's kind of wild. Rank 71 on day zero. ranked number two by day four. That's 150 units over five days. So about 30 a day on one single keyword. And that was enough to move a product from page seven all the way to the top of a keyword with 340,000 monthly searches and six figures of competing products. The campaign stopped after 5 days and the ranking held. Focus beats scattered every single time. You might be wondering why they ran this in June. Here's the thing. Birthdays happen every single day. That's the whole point. Mother's Day gift spikes and dies. Christmas gift spikes and dies. But birthday gifts for women just hums along at the same volume all year long. So there's no bad month to rank for it. There's also no single peak where every brand in your category piles in at once. So if your product is actually gift worthy, meaning it's got decent packaging, a giftable price point, and obvious gifting appeal, this keyword is always in season. But the really important part is who should actually run this play? The brand in this case study already moves five figures of units a month. They're established. They're known. They're niche. They didn't chase this keyword because they needed the traffic. They ran it to expand awareness and to buy real estate for the long game. So, if you're still scrapping for page one on your core keywords, this is not your move. A keyword with 340,000 searches, more than 100,000 competitors, and 0.8% conversion. That's not a foundation. That's an expansion. The order here really matters. First, you rank for your high intent product specific keywords. Then, you build your reviews and your conversion history, and then you expand into research keywords like the gifting terms. Uh, skip the first two, and that third one is just an expensive way to light your money on fire. A big thanks to Alina at a rank for the data. Alina is also going to be in Austin for Market Masters 4 next month. All right, let's take a look at some interesting stats. Tik Tok Shop is turning US Discovery into a 28.5 billion sales channel. If you look at Tik Tok Shop's US retail e-commerce sales back in 2023, it's just $1.5 billion. And by 2027, it's projected to hit almost 29 billion. That's a massive jump in just 4 years. Here's the other number that stands out to me. By 2027, Tik Tok Shop is expected to make up about 24% of all US social commerce sales. So basically a quarter of everything happening in social commerce. There's a link to the full graphic in today's show notes. Now here's a change out of Google that every seller building a brand off Amazon is going to want to hear about. Google Search Console now tracks your social. They just added a new property type called platform properties and it lets you see how your posts on YouTube, Instagram, Tik Tok, and X perform inside Google Search and Google Discover. You get a performance report with clicks, impressions, and the exact queries pulling people to your posts. And you get an insights report showing your top performing content and how people find your account. You get achievements that track milestones like when you cross a click threshold over a 28day window. And all of it is exportable. Setup runs through the normal search console verification flow. You add the property, you pick the platform, you authorize the connection, and here's the kicker, you don't even need a website. A creator with nothing but a Tik Tok account can now pull Google search data. This is separate from search profiles, which are the public creator pages Google rolled out back in June. Those are for the audience. Platform properties are for you. And it builds on an experiment from December 2025 that pulls social channel data into search console. So why should you care about this? Well, your brand's social content is already showing up in Google results. You just couldn't measure it before. Now you can see which product videos get impressions, which queries surface them, and which clicks actually land. That's real keyword intent data for your brand pulled straight from Google and cost you nothing. So if you're running external traffic play or you're building a brand presence outside of Amazon, go connect your accounts. The roll out is gradual over the next few weeks. So the option may not show up in your account just yet. Speaking of tools that can save you a ton of time, let me tell you about today's software tool of the day. It's a free Amazon listing analyzer skill for Claude. And honestly, this thing is pretty cool. If you're ranking on the edge of page one for keywords worth winning, this free skill shows you exactly which ones where competitors outrank you, and it hands you a rewritten listing, plus an action plan to climb into the top 10. You start with your AS. The skill pulls your keyword and rank data straight from Helium 10, or it'll work from a reverse AS export and screenshots of your listing that you upload. Then, it holds your listing up against the competitors. And here's what sets it apart from just a plain keyword check. It reads organic rank, so it shows you where competitors actually beat you on page one, not just which words you happen to mention. So, it answers three questions you'd otherwise spend an entire afternoon working out by hand. First, your listing color-coded by search volume. Every phrase in your tile and bullets gets highlighted and tiered by monthly search volume, so you can see at a glance where your strongest keywords sit. And any bullet with no keyword coverage gets flagged so Malweek copy has nowhere to hide. Second, there's the competitor edge. These are the keywords where your competitor holds page one and you don't. Sorted by search volume and colorcoded by how winnable each one is with their brand terms stripped out containing a keyword isn't the same as ranking for it. So this is the real short list of traffic you're you're leaving on the table. And third, the CPR opportunities. These are the keywords that take the fewest sales to rank for filtered down to terms with real volume relevant to your product and missing from your listing. So, these are basically the fastest wins available to you right now. You get 3,000 all. There's the report that covers those three questions. There's an Excel workbook that lists the top winnable keywords your competitors hold. And there's a word document that hands you a rewritten title and bullets built only from keywords you can honestly claim, plus a prioritized action plan you can work through in order. And don't worry, there's a download link in today's show notes. All right. Now, here's a topic that hits home for just about every seller, and that's your cash flow. Cuz your money might be sitting in a box doing absolutely nothing for you. Nobody gets into this business because they love financing structures. You think about inventory. Can I place the next PO? Can I hit the next price break with my supplier? Can I stay in stock through Prime Day and Q4? Can I jump on an opportunity when it shows up? And here's the part nobody puts on a webinar slide. You pay for that inventory long before it ever pays you back. You wire the supplier. You wait on production. You wait on the boat. You wait on the port. You wait on checkin. You wait on the sale. And then you wait on Amazon to pay you. And that whole time, that's your cash sitting in a box doing nothing for you for weeks or even months. And it actually gets worse when things go well. Sales climb. So the next PO gets bigger. And now you're funding order number three before order number one is even finished paying for itself. So the faster you grow, the bigger the hole you got to fill in front of you. So growth doesn't fix your cash flow. It eats it alive. And that's not a demand problem. That's a timing problem. You'll know the wall when you hit it. Product selling. The reorder is obvious. The supplier is ready. The Q4 forecast is screaming at you to go bigger, but you can't because the money's all tied up in the last order. So you order smaller, you stock out in week three of Q4, and some other seller eats your rank while you're sitting there waiting way out of dispersement. That's not a strategy. That's a hostage situation. So, this is where some sellers start looking at funding built around the thing they actually own, which is the inventory itself. Liquid inventory from EA is a revolving line of credit backed by your inventory. And it's built specifically for Amazon sellers. Your inventory is probably the biggest check you write all year. And liquid inventory lets you borrow against it to fund bigger POS, faster restocks, and the growth you can already see coming. And the word that really matters there is revolving. This isn't a oneshot advance that you burn through and then go begging for again. As your inventory sells through and you pay the balance down, that funding comes right back available for the next PO. So, you sell, you repay, you redeploy, and you repeat. The whole point is to keep your product moving without your bank account being the thing that captured growth. Luke Sutherland at Product Movement Technologies was right there. He said that before liquid inventory, they had difficulty with traditional lenders who couldn't see the inventory in our warehouse. They had to use personal collateral to secure funding and couldn't get enough inventory. They were always struggling to keep up with demand, just chasing cash. He wasn't short on demand, he was short on cash. Those are two completely different problems with two completely different fixes. Most sellers don't stall out cuz customers stop buying. They stall out cuz the next PO costs more than the last one paid. So, if you're writing bigger checks to suppliers, staring down Prime Day and Q4, or you're just tired of, you know, choosing between staying in stock and keeping cash in the bank, this is worth about 10 minutes of your time. There's a link in the show notes to see how the revolving line of credit works. Now, here's another way to climb the rankings, and it's one a lot of sellers overlook, which is sending free product to micro influencers. There's a platform called Stack Influence that automates micro influencer product seating at scale so you can get thousands of collaborations a month and it helps boost your Amazon ranking, generate UGC and grow your recurring revenue. And top brands like Magic Spoon, Unilever, and Mary Ruth Organics have used it to get to number one page positioning on Amazon and grow their monthly revenue as much as 13 times in as little as 2 months. Cool part is you pay the influencers only with products. So you stop negotiating fees. You get full rights on the image and video content they create. And it's all 100% automated. So you don't have to lift a finger to get collabs at scale. And if you don't believe it, look at the blueand campaign. After they raised on Shark Tank, they turned a stack influence and generated a 13 times return scaling up micro influencers to become a top selling listing on Amazon. And if you sign up this month, you can get 10% off. There's a link in the show notes. All right. Now, here's a story that I think is a real preview of where search is heading, and it's happening over at Walmart. Sparky is quietly taking over Walmart search. So, Scott Wingle from Retail Gentics spotted a change in the Walmart mobile app last week. You type a few letters into the search bar, and you get the usual autocomplete list, plus a brand new ass Sparky block sitting right underneath it. So, you search men's running shoes, and Sparky offers up prompts like which shoes are best for wide feet, or stability versus neutral, or which ones hold up for durability. Same thing on back to school. Same thing on Moon's Long Sleeve. So AI prompts are now taking up shelf space in the one place every single Walmart shopper touches. And Windows re on this is that it's the same mark Amazon ran with Rufus and Alexa. It's buried at first, then it's quietly everywhere and then it's baked right into the search bar. And that only happens when the numbers work. Aentech conversions went from worse than normal search to even to better. And Sparky just hit that third stage. Because Walmart does not drop an untested feature into the search flow of hundreds of millions of shoppers just for fun. So if this is live in July, you got to ask yourself, what percentage of Walmart searches get routed through an assistant by Q4? And Windows guess is a big one. And so the takeaway for sellers here is that optimizing for these AI assistants isn't a side project anymore. It's core now on both Walmart and Amazon, whether you're a third party seller or you're selling the wholesale to the retailer. So, go type your main keywords into the Walmart app and screenshot what Sparky asks you because those prompts are Walmart telling you exactly what shoppers in your category care about and then you feed them right into your listings, your A+ content and and your review strategy. Before we wrap up, here are a few more hot picks for you. First, Amazon shipping is going after UPS and FedEx with lower rates. Second, an article explaining how the new storefront is the AI conversations. And third, Amazon just published its Q4 2026 deadlines for Prime Days, Black Friday, and Cyber Monday. You can find the links to all these articles in our written newsletter at billiondollarellers.com. And here's your parting shot for today from Charlie Mer. He said, "You climb as hard as you can, just advancing one inch at a time. That's the secret of life." Oh, and remember that question I asked you at the beginning? Well, the answer is that about 2% of all prompts on Chat GPT are shopping prompts. Now, that sounds tiny, but with two and a half billion prompts flowing through there every day, that's roughly 50 million shopping queries a day. So, it's not so tiny after all. Pretty interesting, right? That's all for today, folks. Have a great week and I'll see you again on Thursday. This is Kevin King signing off from the Billiondollar Sellers podcast.