Future of E commerce Amazon's AI Revolution in 2023 | Kevin King

Future of E-commerce: Amazon’s AI Revolution in 2023 w/ Kevin King - Ep - 479 - Lunch With Norm Norm: And it's never going to be stagnant. It's never going to be. There'll be something else that's going to replace or that's going to be better or something's going to happen. There'll be some entrepreneurs, some huge company like Timu or whoever that come and just shake up the marketplace. They'll do something a little bit different. Hey everyone, it's Norm Farrar aka The Beard Guy here and welcome to another Lunch With Norm, the eCommerce & Amazon FBA Podcast. Today, we're going to be discussing the future of eCommerce, Amazon's AI revolution in 2023. We're gonna be discussing about the world of Kevin King and what he's doing right now and what he's doing with AI. Some updates around the world. Let's try this again. Take two. Updates in the world of Amazon and what Kevin is excited about right now. So welcome to another Lunch With Norm, the eCommerce & Amazon FBA Podcast. Okay, so like I said, well, just a second. Important things first, I had to grab a cup of coffee. Okay. So like I said, today we're going to be discussing the future of e-commerce, Amazon's AI revolution in 2023. Our guest has been involved in internet marketing and e-commerce since 1995. He heard that I said 1997 and he tried to beat me. So anyways, 1995, he got it. He got one up on me. Anyways, We've got this thing going. You'll hear about it later. He sells millions of dollars of products on Amazon. He's also mentors tons of people. I think over half a billion dollars in US on Amazon in his Freedom Ticket, which is on Helium 10 Elite if you sign up. He also organizes a really great event called the Billion Dollar Seller Summit. And of course, I'm talking about my buddy, Kevin King. But before we get over to Kevin, let's go to a sponsor. This episode of Lunch With Norm is sponsored by VAA Philippines. Looking for a high quality virtual assistant for your business? With the rigorous screening, intensive Amazon and Walmart training, and ongoing professional development, get the peace of mind with skill and motivated virtual assistants for a long-term working relationship. Hire through VAA today, and now let's get back to the show. Let's sit back, relax, grab a cup of coffee, and I hope Kevin's using his Lunch With Norm coffee. Probably not. But welcome, Mr. King. Come on. Kevin King: I got my Aggie. Your cup is too small. My cup runneth over if I use your cup. So I have to actually use a bigger cup. Otherwise, I got to get up and down, up and down. I guess I could put a little refrigerator right next to my desk like you have. Norm: Yup, yup. Kevin King: Those little dorm refrigerators. Norm: Oh, you've seen me get up at my office. I was going to say, you're a mind reader. So how you been, buddy? Kevin King: I've been good. I've been good. Everything's good. How's everything up in the hood in Canada? Norm: Oh, I just got back. I went to a small event. And by the way, going to a small event, a one day event. So this is Prosper Plus. I ended up booking a ticket. I'm supposed to get out there like mid-morning and then all of a sudden there's a delay, a delay, a delay and not only was there a delay but on the last delay when we're landing This is when you know life is just going great. The little kid runs up to go to the washroom while we're on the, like just after the brakes were put on and we're running down the, the taxiing to the gate. Kevin King: Oh man. Norm: And the, the, the flight attendant saying, sit down, go sit down. And the dad's arguing saying, he's got to go to the bathroom. He's got to go to the bathroom. She's sitting, sit down, sit down. He turns around, he's like not knowing what to do, right? And all of a sudden, hurls a gusher. He vomits. Kevin King: On the people, some people around him? Norm: I think they got more splash because he was, and I'm in the third row, he's in the second row, and then the first row is where they, you know, they got the crater of. Kevin King: Blah. And so anyways, that's like my story of the girl, the lady, I told you that story of the lady in the chair, the chair was all wet. We have plane stories. Sometime we'll have to do an episode Lunch With Norm, plane stories as we fly. We've got plenty of them from emergency landings to crazy stuff. Norm: That was just the story of my life. So I get off the plane. I get into a taxi. Now we're in kind of rush hour and I get into the event 10 minutes after it's over. Kevin King: At least you made the steak dinner though, right? Norm: Yeah, yeah. The guys, they know how to put it on. So we went to a really nice steakhouse. We got to network with a lot of people and even though I wanted to go to the event, I'm going to say this again, I always say this and I think Kevin agrees with, I know Kevin agrees with me. That's why we did CMS together, but it's the people. Yeah. And being able to go out there. So I missed, I probably missed a lot, but I got to know a lot of people and just had some good times and met some people that we never have got to know before. So, you know, even got to meet Shiloh, who's over here, Ben Gross. And he was there and there was just a bunch of people. It was good to see. But now let's get into what's happening with the world of Kevin King. Kevin King: Yeah, it's funny that you say that about meeting up with people because just coincidentally, the AM PM podcast that came out yesterday is exactly about that. About the importance of actually meeting with people and hanging out with people that are a step above you and everything. It's a really good episode. Norm: That's the master of networking on there. Kevin King: Yeah, being a Saverian, no matter what, you know, sometimes she may be misunderstood, I think, in this industry. And if you check that episode out, I think you may come away with a different perspective. It's a really, really good episode. I re-listened to it last night. It was recorded a couple of months ago, but I listened to it again last night and I was like, this is actually damn good. And it talks about a lot of the importance of getting out there and being around other people in this industry that a lot of us don't do. And I would highly encourage, it's not just a shameless plug for it, it's a really good episode that I'd highly encourage everybody to go check out because it may give you some insight and some motivation. Norm: Yeah, she truly is a master of networking. I've seen her over the years, just how she gets people together. I went to her Titan workshop up here in Toronto and man, she really does run a tight ship. It's very interesting but again, you were just telling me about that just before getting on to the podcast about how good that episode was. I'm going to hook around and listen to that as well. It just came out yesterday. Kevin King: You're going to listen to it when you're on the treadmill today, right? Norm: No, I told you I'm going to be working out with my coffee. Can feel I can feel the biceps triceps and whatever steps All right, so the the Athena Safari Podcast came out, but you've got a lot going on. We've been doing a lot of calls at night And you've been doing a lot of different things the big I think the big event right now in your life is proving that newsletters work and redeveloping and redefining the newsletter. Do you want to get on to that? Kevin King: Sure. Yeah. I launched, I've been working on this since April actually, but actually launched it on Monday of this week, so just a few days ago. It's the Billion Dollar Sellers newsletter and the problem in this industry is there's a few good newsletters that are out there. There's a couple of them that are out there, but the vast majority are just bullshit. I call them promotional emails. I call themselves, here's the X, Y, Z company newsletter for July and you open it up and it's go read our blog, go do this. It's like useless, they're useless. Occasionally you might get something out of there but who wants to go read some huge long blog that was written for SEO purposes and you're sitting there and you waste 15 minutes of your time to either learn nothing or to learn like one little thing. So the goal with the Billion Dollar Sellers newsletter is to actually be a true newsletter, more of a newspaper type newsletter with some actionable stuff straight to the chase. So if you want to go and learn more about something, you can click and do that. But at least if you read the little paragraph about it, you're actually going to learn something. At this link, we talk about the importance of ranking on Amazon, how important it is. Click here to read. That's useless, totally 100% useless. Instead, it will be more of a, did you know that you can rank faster on Amazon if you do this, this, and this. Actionable right there on the spot, short, to the point. It's not the whole story. And then if you want to know more, you click and go. And then there's entertainment stuff in there. So you need to have, to be engaging, you need something that's entertaining. And that's hard to do sometimes for people. But the entertainment could be like in the one yesterday, there's a family feud contest and then there's something about, you know, I have a huge library of content from when I was traveling a lot. I was shooting videos. I had three full-time video editors that work for me because we did a lot of television stuff at the time. And so when they're downtime, I would have them edit my videos from my trips. I was shooting stuff, not here's Kevin eating some eggs or here's Kevin at the Great Wall. It's more of a National Geographic style. And so they would do like 20 or 30 minute long programs and I would write a script, like a professional script and I have a professional voiceover. It wasn't me. And we would do that. Then we cut little trailers. I call them trailers, little three or four minute summaries because someone doesn't want to sit through 20 or 30 minutes, but they're like, I just kind of want to get an overview. I have a ton of these. Those are going to be included. Yesterday was Antarctica, just to give inspiration to people in this space. There's one on Monday and one on Thursday. They're slightly different formats. You'll see the Monday has its unique format and the Thursday has its unique format. There's a little bit of crossover, but it's trying to get them engaging too, so you're going to see stories that I tie in either from my experiences or from other people's experiences to bring you into it, so the engagement. And I've had people like Bradley Sutton, he said, have you checked out my newsletter? And he's like, no. I really don't read newsletters. It's the same reason most people, it's a waste of time. But he actually read it and he messaged me back and he said, this is the first newsletter I think I've ever read in my life and it was really good from top to bottom. And then he got to Thursday and once you check it out, he said, oh yeah, I already read it. So I got a converter. Converted somebody. He said, yeah, just yours though. And so that's what I'm trying to do with it is to change the way people perceive newsletters A lot of people are afraid to give their email to sign up for something because they're like, ah, I'm just going to get spammed or I'm going to get a bunch of promotional stuff. I have a promotional email list, so you might be on that and you'll get stuff, but this list is kept clean. You have to double opt-in, so if you sign up and then you don't actually hit the confirm button, you're never going to get a newsletter. You have to double opt-in. Norm: So if it's a fake email. Kevin King: Or a fake email or whatever. Or your buddy actually signed you up as a prank, something like that. So that's the goal with it. And I'm trying to put a little bit of personality into it and the way it's written. So it's not just dry. It's got something and it's shortened to the point. And it's easy to read. You can skim it. It's basically every little trick in the book that the way you should do it right. I've studied all the big ones in this space. Not in the Amazon space, but like in the traditional journalism space. And so we're starting with the Amazon crowd, but the goal of this is to actually expand this out and to use this to launch products on Amazon. Not from this newsletter, not from Billion Dollar Sellers, but I can do this same newsletter concept with my pet brand. So I can take my, I have a sustainable pet product brand. So it's pet products that are all made out of like 70 to 80% sustainable stuff. Like we did body glove life jackets for dogs and we do poop bags and we do dog bowls and some other stuff. But the audience for that is not just dog lovers, but it's dog lovers who are also in the sustainability. So it's a subset. It's a niche, niching down. And so we're going to create a newsletter for those people. And the newsletter is not going to be, here's what's happening in our company today, type of newsletter. It's going to be a newsletter about dogs. Here's some cool dog tricks. Here's some cool dog, you know, what your dog should be eating. Here's advice from the veterinarian. Here's a, A lot of cool stuff around that. They can upload a picture and we'll have AI customize the picture of their dog every day with whatever's happening that day. If it's July 4th, here's your dog. With fireworks and a picture going off behind them, that'll be in the newsletter. Just all kinds of customization stuff and value, all value. And then when we're ready to launch a product, we'll be able to launch a product off the back of that. We'll have a raving audience of thousands of people that are looking forward to that newsletter all the time and they're actually clicking it. And we'll go and buy the product or let them have a say in the development of the product too. We'll get feedback from them, kind of almost do like our own PICFU test with that audience and they'll help us launch it. And I think you could do that across a lot of categories. And the beauty about newsletters, if you do it right, they can be self-sustaining. So at first, they cost a little bit of money because you got to get them up and running. But if you get enough of an audience, you need about 5,000 people on it to where you can really start charging for ads. And you can charge for ads or get sponsorships and kind of cover the cost of your promotions. And then everything else is gravy, whether it's affiliate links. You know, if I'm doing the dog stuff, we'll have affiliate links in there to other dog products. Like, well, we're thinking about doing a dog bed or dog leash, and we'll link to somebody and see if our audience likes it. And we'll know. There's just so much you can do. That's way beyond posting stuff on a blog, creating a Facebook community, because Facebook communities and LinkedIn, those are all great and you should definitely use those, but you have no control over those. You can post something on your dog Facebook group, maybe you have 10,000 people in the group, maybe 300 of them see it. If there's not enough comments right away, the algorithm, and most people, they have to go there to see it. They have to be like, Some people get notified, but in most cases, especially with blogs, you've got to go there to see it. A newsletter comes to you and it's more intimate. It's more one-to-one. It's like that radio talk show. Why hasn't radio died with the internet and with YouTube and all this? Radio still lives because it's intimate. That's what newsletters are if you do them right and I encourage. So what we're doing is with the Amazon space is I'm doing it there first to figure out the systems. What's the best tools to use? What's the best software? How long does this really take to write this stuff? And then we'll lift that out and expand it across a lot of industries. Norm: All right. So even with the newsletter, you're doing most of this manually, but there is some AI that you can incorporate into it. Is that correct? Kevin King: Yeah, there's some people that will tell you you can do a whole newsletter with AI and you can't. I mean, well, you can, but it sucks. There's a guy that did an experiment over at the Hustle and there's all these people showing, you know, you might get these emails and if you actually read them, I get tons, I'm going to delete every day, spam mail, start your own newsletter, start your own writing thing, AI will do it all. AI can do it, but it flat out sucks. There's no personality to it. It's all the same. It repeats itself. So there's a guy at The Hustle that actually said, let me test this concept. You can find it on YouTube. If you do YouTube, like The Hustle newsletter, It's that one, I sent you a copy of it, the one, was it the 1990s, the nostalgic one? It's all about nostalgia from the 1990s and so he automated the whole process where it would actually do the research, AI would write it, AI would assemble it. They wrote a couple custom scripts to actually put it into the email software and they started sending it out daily and he documents this with a video on YouTube. And it's it's he talks about how he set it up and then second videos like a week later. Here's how it's going The third video is him saying this doesn't work. We have 70 subscribers. People are like, this is repetitive. This needs a lot of work. You can't really do that. So people that think you can use AI to replace humans are mistaken. Where you use AI is to supplement humans. I use AI on the newsletter. We use it for some of the research. So we are setting up a thing right now, like I was telling you, to Scan all the different podcasts that are out there and we'll bring content in and we can say, oh, this is good. We should dive deeper into this. We use it. If I'm trying to brainstorm something, what's a good way to say something? I might say, ask the AI that. Or if I need to define something, I might use it for that. But other than that, it's not writing anything in my newsletter. There's nothing in there that's AI written. Oh, and by the way, one thing I did do, actually another point on the AI, sorry, is like the travel section that's in the Thursday one where you had that Antarctica. What I used to do, this is before Instagram existed. If Instagram existed when I was doing most of this travel, I'd probably have a huge travel following, but I was sending out an email to my friends and family, about 30 people. So I would take a trip, let's say to Antarctica. I would come back and I would write a summary email. Like here's, you know, almost like a, it was what my ex-wife used to say, as it was like walk, she felt like I was walking down the street and the city with me. And I put pictures and stuff in there, and these could be a couple pages long email. And so I'm having the AI summarize that. And then it summarizes it in three paragraphs for me and then I take that and rewrite it for the newsletter. So that saves me time. So that's an example of AI in use. Norm: Got it, got it. And I see CoolHand. You know, you see CoolHand99? Let me put my glasses on. He's on YouTube. It's cool hand 99. Yeah, you know who that is? No, Luke Remember from Chicago. Anyways, he says that he he really likes your newsletter as well. Kevin King: We're refining it right now, so you'll see some changes. We're getting some feedback. You'll see some things change their position. You might see something get swapped out. We're doing a lot of testing to see what people like, what they don't like. So you'll see it over the next couple of weeks evolve, and then it'll get into kind of almost like a fixed format once we kind of nail it down with what people like the best and what they don't like. Norm: And not to stay on the topic, but one of the other things that I really liked about the newsletter was, and I don't know if you want me to say this, I think it's okay, but when you first sign up, You get that complimentary group of digital coupons, which there's a ton of them in there. So it completely value packed. You said, you told me to go in and test it out. And when I did it, I thought, okay, I'll see a couple of coupons in there, but you did a good job with this coupon stack. Kevin King: I appreciate it. Yeah, I went out to a bunch of people and said, hey, give me an offer that's better than anything else that you're offering anywhere else. You're giving someone else 25%, give me 30%. And the vast majority of them did it. And so there's about 30, 30, 25, 30 coupons in there from different people in this space. Norm: Yeah. Kevin King: And so, yeah, that's a really, you get that when you sign up for free. And then Yeah, and then you get other stuff like my Hacks presentations if you refer people. So you just refer one person to the newsletter. You get present, was it a 47 or 67 page document or something? I can't remember the exact number of pages. A lot of pages of Hacks. And if you refer a few more, you get something else. And if you refer, this will be posted. Most people don't realize this, but you can actually come to the event in Hawaii for free by referring people next year. You know, $6,000 ticket, absolutely free. If you refer enough people and so that stuff that'll come out and be shown next week what the different levels are. You can go on the seller cruise for free. If you refer, I think it's 200 people, you can go on the seller cruise that you and I will be on in January for free. So there's a bunch of that kind of stuff. Norm: Okay, very good. All right, we're at the bottom of the hour. It doesn't feel like, it feels like we've been talking 10 minutes, but we're at the bottom of the hour. And if you're new to listening to the podcast, we have a giveaway at the top of the hour called Wheel of Kelsey. And if you're interested in joining, that is hashtag Wheel of Kelsey, tag two people, you get a second entry. Kevin, what are we doing today? Kevin King: I'm going to give away a $100 Amazon gift card. So I'll send it to you virtually. If you're outside the US and you're like, I can't use Amazon, I can try this up like a Visa debit card or something like that so that it's usable everywhere. But all you got to do is sign up for the BillionDollarSellers.com newsletter. And then I don't know how Kelsey wants to do this, but just somehow show a screenshot of your signup. And if you've already signed up, you can just grab the one you've already signed up, and that'll get you an entry. And then if you refer somebody, there's a little link when you sign up. When you sign up, you'll get a confirmation email. You hit that confirmation. You'll get another welcome email and then there's a link and if you refer somebody that'll be a that'll double your entry. Okay, so we'll try this and see how it works. It might be a little bit complicated. I'm not sure but why don't we do this? Norm: Because we really never thought it through but this is like it just a couple minutes before the podcast But why don't we do the wheel of Kelsey with this? Yeah, and then the person who wins is All they have to do is take a screenshot. So they can sign up. And if they don't win, if they don't give us a screenshot to give to you, then what we'll do is we'll send you the next person. And I think everybody's going to want to get this newsletter. And if you're already signed up, Let us know. Kevin King: Okay, so anyways If you're not sure if this is something you want you're like, I don't want to give up my email address you can actually Actually, it's not here. I could post a link to where you can read it for free. The first couple issues are available to read for free. Let me see. So if you're like, I don't know if I want to even do this. Let me try to get this link. Because if you go to that link on the site there, you won't get it. That's just a sign up. But here you go. I can post here. Join the chat. Let's see. Norm: Yeah, you can just put it either in the private chat. Kevin King: Oh, I have to connect my whole YouTube account and everything? Norm: No. Kevin King: It's making me connect my Google account to be able to post in the chat? Norm: No, it's the private chat. Go to the private chat on the side. Kevin King: Okay. Oh, that was the comments. Okay. Norm: Yeah. Kevin King: All right, there we go. Norm: All right, perfect. Okay, so hashtag WheelOfKelsey, tag two people, you get a second entry for the $100 Amazon gift card. Kelsey. Finger on the button, let's go to a sponsor. This episode of Lunch With Norm is sponsored by Shergo Marketing. Ready to take your brand to the next level on TikTok and Instagram? Shergo Marketing specializes in helping entrepreneurs and coaches build profitable brands on TikTok and Instagram and in less than 90 days. With Surego Marketing, you can build your brand, create incredible video content, and increase leads without spending a single dime on ad spend. Visit SuregoMarketing.com today and elevate your brand. Now, let's get back to the show. Okay, let's get to some fun stuff. Kevin King: Tony posted something real quick. Did Sean say he had a 14 million person list in Chicago? That's amazing. That's not sellers, that's individual customers. That's not all his list. That's a combination from all his clients of like people who have bought on Amazon because he helps people reach back out to them and stuff. So that's what that is. Actually, by the way, did you see the post that Sean made going to the same event you had trouble getting to in New York, the Prosper Plus? He flew in there on, I guess it was Wednesday, and he was caught a cab from the airport over to the event place. Well, he said his cab driver was falling asleep. Norm: It was hilarious. Kevin King: Yeah, you saw that and then so he took over driving the cab while she slept. Yeah, it was hilarious. Norm: Literally nodding off. He's got a video of this and so he took over the driver, like didn't push, She was in the other seat. Kevin King: She's in the passenger seat. Norm: She's nodding off. And he drove himself with a New York City cab to his hotel. Kevin King: Yeah. Norm: Unbelievable. Kevin King: Crazy. Anyway, back on, let's give these guys some substance. Norm: There you go. Okay, one anyway for Kevin, one for Kelsey, and I think three or four for me right now. All right, so let's talk AI. Let's have some fun. Unknown Speaker: What are you doing? Norm: What are you doing? Where can you see right now for anybody who's not working? Let's start at the basics. Anybody who's not on AI as a Amazon seller, as an e-commerce seller, what do you think or where do you think they should start? Kevin King: You start with just one of the basic little, there's a lot of tutorials out there on just basics, basics of how to use ChatGPT or how does this work? The trick in AI, AI is still in its infancy right now. I'm on several AI newsletters, so I follow it. I don't play with it for 10 hours a day, so by no means am I an expert or anything on AI, but I do mess with it and I do get it. It's going to change the world, and if you're not at least dabbling in it right now, you're going to be left behind. Super powerful. It's like the internet in 1995, you know, before Google existed, before anything existed. Open AI is the dominant, which is chat GPTs, the public facing part of open AI. That's the dominant. I'm a player right now, but they may last as a dominant player or they may be like Yahoo. If you remember Norm, Yahoo was the big player in search back in the 90s. And they ruled search, like 90% of all search went through Yahoo. And then along comes Google and just upended the whole thing. And so that's where we're at now is I don't know if ChatGPT is going to be the dominant. There's several others. There's lots of large language models, LLMs that are out there that are being developed. Some for nefarious reasons. There's one on the dark web where it's how to scam people. It's an AI for scamming people. It helps scammers write emails to scam people and stuff. There's legitimate ones that can do a lot of stuff, but where you can do it a lot with it, If you're a big seller and you got all your own processes, I mean one of the big use cases now, everybody uses it to help them write listings, to help them maybe analyze reviews. Those are some of the bare bones use cases and you should be probably messing with that. But if you're a bigger seller, a really good use case is to take your whole internal documentation, all your how to answer customer service questions, all your questions about all your products. Create your own AI. There's tools that will actually create your own AI offline that will automatically read everything that you've written. It can read every single customer service email that you've written. You can dump them in there, those responses, the right responses. It could dump your FAQs. It can read your website. It can read all your manual, all your user manuals, if you have those in PDFs, whatever, and create this massive database of just your stuff That can either be queried by customers online and they can go on your website and ask, how do I install the right panel on this desk? What type of screw is it? And they'll answer it, boom, right there. Or your customer service people can use it and you just update it as something new comes up. That's a really good use case for an eCommerce seller right now. For analyzing complex data, a lot of people are using it on the PPC side because it can analyze a lot of these complex brand analytics reports and stuff in a way that you either might not know how to do because you don't know how to do pivot tables and all that kind of stuff or just don't want to mess with learning. It can do all that stuff for you in layman's language pretty easily. That's another big use case. It's going to supplement, it's going to replace some jobs out there but it's also going to make people a lot more productive. It's just like when the The automobile came out and people said, oh, well, there goes the horse and buggy. We're screwed. Yeah, there goes the horse and buggy, but the automobile changed the world and people adapted. People will adapt to this. So people that lose their jobs, they'll adapt. But it's not going to be as huge a deal as what a lot of people say. As an Amazon seller, we're actually hurting us and I was just on a call yesterday with David. Remember David from Billion Dollar Seller Summit? Yeah, David Du. I was on a call with him yesterday and he was talking about all the ways what's happening in China from the Chinese seller point of view right now and it's pretty interesting stuff. One of the things that he said is that AI has leveled the playing field for Chinese sellers against Westerners because now they can use AI to write better listings, write better copy, to do better keyword research and understand the culture and stuff better. He said Westerners still have a few advantages. There's some things we can still do better than them. He said they're eating that up right now. Actually today, right now, there's an AI conference for Amazon sellers specifically with 30,500 people at it in Shenzhen, China today. And they share over there, unlike in the United States where people keep things closer to their vest. I don't want to show this tactic unless you're in my special mastermind group or In China, they're like, let's help each other out. We all gain. They don't hold stuff back. So I would love to get a translation of that conference because it's probably a cutting edge. One of the things he said that was interesting too, and I may have a summary of some of this in my newsletter next week with a little bit more than what I'm telling you here, but he said there's 200,000 companies that sell in China on Amazon. Some of those companies have as many as 6,000 employees that are selling on Amazon. And he says, nobody knows the exact number, but he thinks it's between 2 and 3 million people are involved in selling on Amazon in China. They own the company, they work for the company, they're involved in some level. And one of the things that he said that's interesting too is that there's recently, especially with AI, There's been a whole group of agencies that have popped up. We have PPC agencies here like Destinies and there's lots of good PPC agencies that help you do PPC. They have that in China too, but they also have agencies that help mess with your PPC. So there's entire agencies, a lot of them, You go to them and you say, this is my competitor. These are their ASINs. Go fuck with them. And they go and they jack up your PPC. And they have ways and they're using AI and some other techniques. So it goes undetected, they say, by Amazon. Amazon has anti-fraud stuff in, but what it's doing is it will drive up your PPC cost to drive you out of the market. And they're specializing in that right now. That's crazy and one of the things he said too is he said look out for Timu. Timu has just expanded into the US. They did a big splash at the Super Bowl this year in the US. He said they are taking over the lower end products on Amazon. He said anything sub $20 hitting his belief. The vast majority of that is going to shift to Timu over the next few years. Because on Amazon it's so competitive and PPC costs are being driven up so much that there's just no margin left on those cheaper products for a lot of people. And it's his opinion that in the next few years, you'll see Timu, they're not going to disappear on Amazon, but you'll see Timu be the dominant player and people in their mind, I want something cheap. I'm going to go to Timu because I can get it. Instead of paying $19.95 on Amazon, I can get it for $3 on Timu with free shipping if I order $50 or more stuff. Because the way that's working is the factory is dealing directly with Timu in the most cases. The factories are selling directly to Timu. And then Timu warehouses it in a warehouse in Guangzhou, Shenzhen or wherever in China. Then as soon as you get a bunch of stuff together, you get an order of 10 different items, mostly all lightweight stuff. And they ship it together. So they get the cost savings there. So that's how they can ship it for free. And they're using the U.S. mails. Norm: Yeah, ePackets. Kevin King: ePackets that go into Huntsville, Alabama. There's a huge airport in Huntsville, Alabama that takes, processes most of those. And they have a special range with the U.S. government where it's cheaper to send something from China to a U.S. residence than it is for me to send something to my neighbor across the street. It's ridiculous. It's supplemented by the Chinese and U.S. government. So they have all these advantages and as more and more people know about that, it gets more and more popular on social media. He said 850 million, Tmoo has 850 million accounts in China and part of their play is not just to make money on the sales but you can use that data to create other products. So they're going to come out with a, they're building a huge database of knowledge and they're going to come out on the back side and make all their money by leveraging that data. The other one you got to watch out for is TikTok. TikTok just launched in a TikTok fulfillment in the UK and where it's basically just like FBA warehouses. They have their own FBA warehouses, similar to an FBA warehouse and you order on TikTok, they process the whole credit card, everything. It's almost like a buy with Prime where it's just one click and storing information, super easy. Click right on a thing and they ship it out to you in a day or two. We're testing that in the UK and they'll probably bring that to the US. There's regulatory things here that there's a little bit they want to see how that shakes out where the US government's, you know, threatening to ban TikTok or whatever. I don't think that'll ever happen. But at some point they will make that investment and come to the US and other big markets. And they already do it. And like I said, in UK is the first Western market for them to do it. And I think that is going to be a major thing where, you know, instead of Shopify, you know, if people are looking to get off of Amazon, where should we be going? You might be wanting to think about, you can't really go to Timu because that's factories mostly, but you can go to shop to TikTok and TikTok may be, I know you do a lot with Walmart, but it may be TikTok, Walmart, and Amazon are the three places you should be first, and then Shopify might be fourth. But Shopify, the problem is you have to drive the traffic versus the other three, they have the traffic bringing it to you. Norm: You know, Kevin, TikTok, by the way, is coming on the podcast, TikTok Shop. We got to meet them over at SellerCon, and we're just arranging that right now. We've had TikTok eCommerce, two ladies from Canada on here who are working quite closely with trying to bring out more and more of the eCom solution, but just at that event that I was in New York City at Prosper Plus, three people asked me about TikTok Shop. Word is spreading about TikTok and that's another marketplace. And the other thing is, if you think back probably 15 years ago, I remember talking to my dad and we were talking about Walmart and this massive company, this massive retailer, that how can you beat a Walmart? And it would never happen. And then all of a sudden, there's Amazon. And, you know, I see myself having that same conversation with my dad, and it's never gonna be stagnant. It's never gonna be, there'll be something else that's gonna replace, or that's gonna be better, or something's gonna happen. There'll be some entrepreneurs, some huge company like Timu or whoever, that come and just shake up the marketplace. They'll do something a little bit different. So it doesn't mean that Amazon is going to go down the tubes. It just they're going to have competitors. Walmart right now is vying for that. They're trying to do things differently in a better way that people will, you know, shop on the Walmart marketplace rather than going over to Amazon. It's not going to ever replace Amazon. I don't think. But these marketplaces are gonna be coming at the marketplace very hard. Just remember, the world's flat. If Timu's doing it, then there'll be a place in India that's doing it, and then you're gonna see a bunch of these marketplaces like that start to pop up. Kevin King: Yeah, yeah. Amazon's not gonna go away, but it's gonna evolve. It's gonna evolve and change. Amazon's still gonna be the best place, I think, but it's gonna evolve and change for sure. Norm: Okay, so next steps in AI. What are you doing? Where are you spending your time with AI right now? Kevin King: I'm usually, like I mentioned, to help brainstorm and to help do some of the dirty work on the newsletter. And I think a great opportunity right now is for product testing. Amy Weiss has shown this quite a bit in some of her stuff. And I think Brandon Young is talking about this a little bit now too, where you're actually using AI to create product prototypes. So before you, if you have an idea for a new dog bowl, you do your research, you maybe use AI to analyze reviews and you see what the pain points are, what people are not fixing. You're like, all right, I'm gonna create a new one. In the old days, you would create a new one and go to the factory and make it and put it out and see if people would buy it. Or maybe you would use a pick food to get some opinions. But now, you would have to create each one. You'd have to go through the whole 3D design process, hire someone that can do all the modeling and do all the stuff to actually make something that looks respectable that you could actually sell someone. That would take time and money. Now, you can use AI to create. Good at prompting you can create this amazing you can create a hundred different prototypes or something in a matter of an hour Yeah, and there are different in different colors different shapes different sizes different perspectives that then you can go out and you can do testing on PICFU or one of the other services and see What do people like and so it that's super freakin valuable for product ideation. That's one of the things that's gonna have to happen is for a lot of sellers on Amazon, the days of just finding an Alibaba, sticking your name on it, selling it are pretty much over. There's an occasional success story off of that, but you need to be innovating. All businesses, there's two things that matter most and no matter what kind of business you are, it's innovation and marketing. Those are the two things that matter the most in any business to determine their success. It's not money. It's not location of their store. All those are super important but it's innovation and marketing is what ultimately drives all business and so you've got to start innovating and using the AI tools to innovate right now is a major thing and so that's where prompt engineering is. That's the new skill set. That should be the new You know, $500,000 a year job. is someone that's a master at prompt engineering. Anybody can go into ChatGPT or any of the other language models, bar any of the other ones, Claude, and type in, hey, make me do this, type in some words and make something happen. But there's a science to it. Understanding the AI and saying certain words in a certain way or being very specific on some things that just will dramatically change the results that you get. And that's the skill set I think that someone that's really good at prompting is going to be in high demand. And they could create some amazing stuff. You take a look at photographers. A lot of people are like, oh, there goes the photography business. Photographers are screwed. Now you can just go on a mid-journey and create whichever you want. You don't have to hire a photographer at $1,000 a day plus model costs and all this stuff to go shoot something. You can now do it. And some of that is true, but the photographers are not scared of this and the artists are not scared of this AI. They're like, this is badass. I understand apertures, I understand focal lengths, I understand lenses. Now I can go into the AI and say, create a picture of a sunset with a cooler on the beach, an f-stop of 5.6, an aperture of this, with this type of lens. Norm: And lighting. Kevin King: And this type of lighting and whatever it is, and boom, it's the perfect picture. They're like, this is freaking cool. So they see that as an opportunity. Some of the models, Models of that industry might be hurt a little bit by this because you don't need to hire real people anymore and it's going to get to the point where you don't need to hire real people. That's why the actors are on strike. That's what's going on. Part of the big negotiations in Hollywood right now is AI and the rights around that and being able to create an entire movie without actually ever paying Tom Cruise just by using stock stuff that you have and recreating it. So that's coming. So that's a big use case right now on AI that I think a lot of people should be exploring. Norm: Right, right. Yeah, that's actually pretty scary. I went through, that was my major, was film. And back in the 80s, they were talking about this. In the 80s. Kevin King: Yeah. Norm: Yeah. So let's get to a couple of questions. We have three questions and then we'll get over to the wheel. And Kelsey's acting like a professional once again. Speaker 1: There we go. Norm: Oh, there we go. Speaker 1: Just a reminder, we're at five for anyway, for your counter. So just to let everyone know. Norm: Five's not bad. Five's not bad. Speaker 1: Okay. So let's jump into one from Chuck. He says, you talked about using AI to answer customers' questions. Is there an AI that you would suggest that does this, that can be implemented to our websites? Kevin King: If you're ever looking for something, there's a website called, is there an AI for that? So just Google, is there an AI for that? And you'll see a directory of like 7,000 different tools. So you can narrow down. The one that I think that is pretty good is ChatFast. I'll post it here in the private chat so else you can share it. ChatFast.io. That one is pretty good and there's several. I mean that's I'm not saying that's the best but that's one to actually take a look at but there's several along those lines but that's one a good starting point. Norm: Okay where oh you put it in private okay. Speaker 1: Okay so I'll be posting that as well so I think this is pretty similar but are there any AI plugins for Shopify that you're using right now? Kevin King: Yeah, they have their own called, what's it called, Firefly? Norm: No, Firefly is a note-taker. Kevin King: No, yeah, it's Fire, Shopify, oh man, let me google it real quick. Shopify has their own AI. I think Amazon's gonna have this too. What's it called? It's a plug-in for AI. I think you have to have Shopify Plus. Norm: I know what you're talking about and I'm trying to remember. Kevin King: I'm drawing a blank on the name of it right now. I'm looking it up. Here it is. It's Assistance for Merchants. It's called Sidekick. I knew it was with an S. Sidekick. Norm: All right, next. Speaker 1: Okay, so a couple of the comments are coming in, but they're not on stream there, so I'm just going to read them out. This one's from Simon. It is simple maths. Owning your own customer is way more profitable. You have to do three or four times sales on marketplaces to get the same profits, and you have to do 5 to 10x more work on marketplaces. And we've got another question from Spencer. Hello, how can I use AI to help with video editing? I want to be able to optimize videos for Instagram and TikTok. Kevin King: Oh, there's tons of tools that will do that. The list is long, long, long on that. Norm, you might have some suggestions on that. Norm: I love Picktery. Picktery is one. Kevin King: Yeah, there's, I mean, I have a whole list of them. Yeah, about 15 of them that they'll, there's some that will help you like the script will help you with the editing. And it's great where you can actually go and if you have dialogue, you can actually edit these things in instead of having to sit there and line up the little, you know, If you've ever done video editing where you've got to cut, try and get it just right and blow it up to see the wavelengths to cut it just right, this will actually do it where you can say, take out all, every time Norm says... Norm: I say anyway. Kevin King: Anyway, in a podcast, it'll instantly take it out everywhere across the whole thing. Or you can go in and say, anytime someone says John Smith, take that out. There's other ones that will take your long form content, so they'll take it like this hour long This is a show that we're doing here. It will actually analyze the transcript and it will say, okay, it seems like the best stuff that came out and that was being talked about was this section and this section and this section. The rest of it's just frivolous waste of time. It'll lift that stuff out. It'll create a video that's a minute long or two minutes long, whatever it is, and it'll put it in the formats, the square format, the horizontal format, the 16 by 9 format. For YouTube, for TikTok, for Twitter, for all the different formats, all automatically, and deliver your file and all you gotta do is upload it. And then it'll even add on captions if you want, or you can go in there and manually do it, or it'll do some automatically. It's pretty cool stuff. Norm: Repurpose.io has come out with a really cool new AI features as well. But one of the things I like about, and I'm not sure if it's Descript or if it's Pictory, but you could go in to the video and maybe there's a blooper, like just a word or two blooper. And you can take the text, delete the text, add a different word, And when the video starts, it'll have you saying that word instead of the blooper words. It's crazy. So I see that, you know, Spencer says, hello, how can I use help? Well, maybe you want to change that and just say something about what's the best tool for help. And I don't know if that'll be too long of a segment, but anyway, that is something that I think is spectacular, that you can go in there and make those changes that simple. Kevin King: Put that on the counter, Kelsey. Unknown Speaker: Yeah, I didn't say it. Norm: I didn't say the full word. I caught myself. All right, any other questions? Speaker 1: Okay, we have one more from Spencer. First off for Spencer, with the captions and teleprompter, the one that I use for TikTok and that I've been playing around with is called Blink. It makes really, really nice quality captions that pop up. You can change the styles. The voice-to-text is really good too. You barely have to make any edits to it. So I would check that out for apps as well. But Spencer is asking, what are the major differences between email marketing and a newsletter and are there any differences? Kevin King: Yeah, there's a lot. A newsletter is 95% value. 5% promotional, that's the ideal target. Email marketing could be any, it could be all over the place. It's usually mostly promotional. A newsletter is more of like a magazine or a newspaper. I mean right now, there's an article that just came out and I think it was in, was it Wired or Vogue? No, no, it wasn't Vogue. Wired or the Wall Street Journal. That actually basically said that 20 years ago, women would get all their fashion advice from Vogue and McLean, all those women's magazines that you buy on the newsstand. Here's the latest fashion trends and latest styles and whatever. That's no longer the case. They get them now in newsletters. There's people that curate. There's individual people that just are good fashion or stylist that have created their own newsletter. And they're sending these out and newsletters have taken that over for the vast majority. And even stuff with AI, it used to be Computer World and all these different computer magazines. Now there's newsletters that hone down on very specific topics. And they do it in the style of a magazine or in the style of a short form informational thing. There's different types of newsletters. There's curating newsletters. There's information newsletters. There's like four or five different types of actually newsletters out there depending on, you know, some are just a curation of a bunch of links. Some are original content. Some are a mix of the two. Some are very industry focus. Some are entertainment. There's different styles versus email. It's just email marketing. The tools like Clavio and MailChimp and all those, those are all great tools for email marketing, but they absolutely suck at newsletters. They're horrible for newsletters. You can do a newsletter in one. People do, but They're not ideal for that. They're made for getting conversions and for helping you sell stuff or a single message. Newsletter programs like Beehive or ConvertKit, or there are several others, but I recommend Beehive, are built from the ground up to be a newsletter program. Everything in there is built around newsletter, newsletter analytics, newsletter creation, unlike all these other platforms. And there's huge, huge, huge differences. Norm: All right. Okay. Let's take another question. Speaker 1: Okay. What is the best way to do variations? Kevin King: The best way to do variations? I don't know what you mean by that. I mean, there's lots of ways to do, Amar, lots of ways. I mean, I don't understand what you're trying to do. I mean, if you have variations of a product, I mean, different colors, different sizes. So, I don't understand what you mean by what's the best way to do variations. Norm: Right. And if it's about AI? Speaker 1: Okay. Norm: So just clarify that, Amar, if you can do that. And regarding AI. Okay. Speaker 1: And we've got one more question from Ben. This looks like it's the last one. What's a good AI to define a customer avatar and reviews based on variations? Kevin King: Well, I guess, Ben, you weren't at eCom Chicago to see Norm's presentation and you didn't read the Billion Dollar Seller's newsletter yesterday because there's an exact prompt to use to create a customer avatar right there to create your customer avatar. But you want to incorporate the reviews based on variations, you could take that prompt. It was in yesterday's newsletter that Norm originally shared at eCom Summit in Chicago. And go in and use, if you're familiar with ChatGPT, go in and use the, what's it called, the internal thing that you always use, Norm, I'm drawing a blank on the name. Well, you can actually upload your content and have it analyze that. Norm: Oh, yeah, Code Interpreter. Kevin King: That's the name. Thank you. I've just drawn a blank. The Code Interpreter, where you can use Code Interpreter, which is technically still in beta on ChatGPT, but if you turn that on, then you can actually ask that question that was in the newsletter, use that prompt, and then also incorporate, bring in your reviews for all your variations. It will analyze – and you have to adjust the prompt a little bit, but it will analyze those – and you can tell it, based on these reviews or this PDF of reviews, write me these four avatars based on what these people like. You can do something along those lines. And I actually have not done that, but that's a brilliant idea, I think. And that's something actually I need to go. I'm just brainstorming this off the top of my head. That actually would be pretty awesome. So download your reviews using like Helium 10 or whatever tool you want. Download all the reviews. Drop them all into WordDoc or to a PDF. Use Code Interpreter to set up Code Interpreter. It's free. I think you have to have a monthly paid $20, whatever it is, membership, ChatGPT, but turn that Code Interpreter on. It's not on by default, I don't think. Turn that on and then upload that file and then use that prompt and then tell it, write me these avatars based on the data in this file and using the data in this file to create my customers and I think you could You might have to play a little bit with the prompt on that to get it fine-tuned, but I think that could actually be pretty powerful. It's a good idea. Norm: All right. And yes, Ben, Shaila, it's Mark DeGrasse did provide that over in Chicago. Okay, I think that's it. I think, what is this? What are the AI? Speaker 1: What are the AI you use for Amazon, those things? Kevin King: There's a bunch of them, but the big one is Shulex, probably. S-H-U-L-E-X. There's a bunch of them, but Shulex would be one of the better ones. Norm: Okay, so I am going to let's see if there's any other questions. We'll cut it off at that or we'll just go right over to the sponsor then over to the wheel. So, I think I see one other one. Is the paid version of ChatGPT current? Kevin King: No, it's not. It's still 2021 for ChatGPT, but there's plug-ins and there's ways to bring it current now. If you don't want to use ChatGPT, some of the Google and Microsoft tools actually have more current information. Norm: Right, yeah. Okay, so that is it. Let's go over to a sponsor, then we'll head over to the Wheel of Kelsey. This episode of Lunch With Norm is sponsored by Rebaid. Attention sellers and brand owners, want to reach more shoppers and boost sales? Rebate's platform connects sellers with shoppers seeking great deals on new products. They make it easy to offer promotions, handle rebates, and ensure seamless redemptions. With countless reviews from satisfied customers, rebate is the go-to solution to increase your sales. Visit rebate.com today and start reaching more shoppers. Now let's get back to the show. Alright, one thing I forgot to ask about, and I know this is just something that we're starting to see, a little bit of rumbling about BDSS Hawaii. I don't know if you want to get into a little bit of that, then we'll go over to the wheel. Kevin King: That was you doing the rumbling because you didn't buy your ticket and it sold out and you couldn't come. I'm just kidding. Kelsey is going to kill you. Norm: Yeah. Kevin King: You already promised him a trip to Hawaii. Norm: You said the suites had two bedrooms, right? Kevin King: No, it's one twin bed. Norm: Oh. Kevin King: One twin bed. You have to share with your son. Norm: Okay. Okay. Kevin King: A pillow in between. Norm: Very good. Yeah, like Puerto Rico Okay, so let's talk a little bit about the event that's coming up so BDSS well you've got the virtual and then you've got BDSS Hawaii, but there's such a buzz around Hawaii and everybody who went to the Puerto Rico event is talking about it in the event and there's a ton of people that have already bought their ticket and. Kevin King: We've had about 40 people already buy their ticket on the early bird special. That's pretty good. A lot of people wait till a month or two, three months before, which is okay. You pay a little bit more, but people are like, I need to see what my schedule's like or see if I can afford it or whatever. But yeah, Hawaii should be the best one yet. I mean, every one of them, we try to up it. And I think H1, we've progressively made up. They're always all good. We've made them better and better and I think Hawaii, May 18th to the 23rd of next year on the island of Kauai, I think it's going to be amazing. Luckily, like Ben just said there, we were able to lock in the hotel rates. The hotel we're at, if you go look at it right now, I think they're charging $700 a night. When Mark and I went out there in July to try to scout everything, We tried to book about a month in advance and the rate was $1,600 a night. This is for a basic room. And we were able to lock in a rate of $399 for our group, which is like incredible. This is a stunning place and it's amazing. You know, it's not cheap. This is not the Motel 6, but it's Hawaii and it's beautiful. You've been to this hotel. Norm: Oh, yeah. I've been to that. That's the Hyatt, right? Kevin King: Yeah, the Hyatt. So yeah, we have a really good, all the speakers except for whoever wins the February virtual event are already locked up and locked in. I think it's going to be a really good one. We're doing a race around the island. We did this in Austin. You didn't participate in it, Norman. You had a bad knee, so you didn't participate in it last year, but everybody that participated in the one in Austin is still talking about it. It's like an amazing race meets a survivor or something. And we're doing that in Hawaii. So a lot of times, you know, you go to an event and all you see is the event hotel, or maybe you go to a restaurant one night with some people, but this way you're going to get to, you go all the way to Hawaii, you want to see the freaking island. So this is going to be a great way for everybody to see the entire island. We have Avis rental cars, like Twenty five of them rented. So there'll be a driver and three other people in the car. You'll get a set of clues and you got to go all over the island. But as you're going, I mean, you've been to Kauai. It's beautiful everywhere you go. You don't want to be taking a nap. You're going to be looking out the window going every corner you turn around. You're like, holy cow, that's pretty. Oh, wow. Look at that. It's so diverse there from deserts. Grand Canyon like a miniature Grand Canyon to just lush tropics waterfall that are 10,000 feet high it's just not I'm not 10,000 I'm exaggerating on that but super high it's just it's it's a Jurassic Park Island it's a beautiful beautiful place and then we're adding this year We've got something to the end of it. It's an option called Level Up. And so people that want to stay from the 23rd to the 26th, we're switching hotels. So we're going from the South Shore to the North Shore to Hanley Bay to a hotel called The One, which is a sustainability chain, high-end sustainability chain. I think that's where the event was in Toronto. Norm: In Toronto, a beautiful hotel. Kevin King: Yeah, they just did a $300 million renovation to make one in Kauai and we're going there. And that hotel is all about wellness. So they have a lot of wellness at the gym. It's incredible there. They have the cryo chamber in the gym. We're incorporating a lot of wellness stuff, so like hot yoga and sound therapy and cryotherapy and a bunch of massage and a whole bunch of other cool stuff along with six presentations. And the presentation, only one of them is about Amazon. The other five, are either higher level marketing, it's called level up, a higher level marketing, or they have to do with mind and body, like next level stuff, specifically for entrepreneurs about taking care of yourself and doing things right. I don't expect everybody to do that. Probably 30% of the people will stay, but the people that stay, then we're We're taking them on a tour of Waimea Canyon, which is the Grand Canyon there. Then we're doing a Nepali Coast sunset dinner cruise, which is freaking amazing. Along the Nepali Coast is where all these mountains come right up to the edge of the ocean. It's just stunningly beautiful. Actually, we were there back in 2018 and one of our assistants, she was a photographer, By trade, she took a picture on the Nepali Coast Cruise, submitted it to an art contest, photography contest in one first place. That's how pretty this is. It's great content, great people, great scenery. It's going to be amazing times. Norm: All right, and to sign up for that, you would just go to BillionDollarSellerSummit, correct? Kevin King: Right, yeah, just add the word summit to what you saw on the screen there. Yeah, BillionDollarSellerSummit.com is what it is. Norm: Okay, and just, I don't make anything off of this. I go to these events. I've only missed one event and I consistently say that This event is awesome. It, uh, the networking, the type of people that you're going to meet, but Kevin makes this into, uh, it's not just a place to go and listen to speakers. It really is experiential. And that's what we're doing with Collective Mind Society too. But what you're doing with this, you're always leveling it up. You're always one higher than what I see out there. So I'm not even describing this right, but anybody who's ever been to a BDSS event, it's a bit more expensive than some of these other events out there, but you get what you pay for. Okay, so let's go over to the Wheel of Kelsey. All right, so we do have to explain this. Oh, Kels, can you add Stan? We do have to explain this one more time. It's a little bit different. So, if you win to get the $100 Amazon gift certificate, all you have to do is sign up for the newsletter, which you've got it here. It's the Billion Dollar Seller newsletter, right? So, it's BillionDollarSeller.com. And once you show us that you've got the registration afterwards, we'll get that information over to you and get you the $100 gift certificate. Kevin King: You see stands in there twice, is that correct? Norm: Stands in there twice? Kevin King: One white and one orange? Speaker 1: Yeah, some of the names are doubled. Kevin King: There's different stands? Speaker 1: Yeah, let me see. Yeah, he's only got, yeah, to tag, get a tag two people for an extra entry. Norm: Oh, and Neil's not in there either. Speaker 1: Yeah, I just added Neil. Kevin King: Drip gets in there twice? That's, that's, that's weird. Norm: Oh yeah, because they get, if they, if it's hashtag Wheeler Kelsey, tag two people, you get a second entry. Kevin King: Oh, okay. All right, cool. Norm: Okay, so let's do this. Speaker 1: All right, here we go. So please email me kate at lunch with norm dot com. And make sure you screenshot if you are the winner. We've got Chuck. Norm: All right. And you met Chuck in Chicago, by the way. Kevin King: Congratulations, Chuck. Norm: OK, so Chuck, sign up for the newsletter and just send us a screenshot and we'll get that $100 gift certificate over to you. Kevin King: All right. Norm: That's it. You're off the hook. Kevin King: I'm off the hook. Yeah, I'm gonna play now. Norm: You can go play now and go on play. Yeah, I'll let you Okay, well, mr. King, thanks for coming on you are now The most yeah, you have more actually you have two more Visits on to this podcast than anybody else. Kevin King: Oh, really? Unknown Speaker: There you go. Kevin King: All right. I'm It's always a blast to sit here and talk with you, Norman and Kelsey. It's always a lot of fun. Time just flies. Norm: It does. Tempest-fugit, as they say. Okay. Kevin King: I also congrats for being named one of the top podcasts. There's a LinkedIn post that came out yesterday. This fellow that used to work at Amazon. So as he learns more off a podcast than he ever did working in Amazon about selling on Amazon and how it works. And so he listed his top 10. He's like these are the 10 podcasts because there's about 65 of them out there in the Amazon space. And he listed the top 10 that he recommends and Lunch With Norm was right there. So congratulations to you. Norm: Oh, thank you. And you were mentioned as well. Kevin King: I was, yes. Norm: For the AM PM podcast. So and again, the podcast that just came out yesterday is highly recommended that you listen to. So and that's with Athena Savary on it talking about networking. Okay. So thank you, sir. Want more great information? Don't forget to subscribe by clicking here. Also, if you want to check out our latest podcasts, click over here.