Chris Rawlings talks about Ecom Mastery .ai featuring BDSS

When you look at the total amount of online e-commerce purchases happening online, half of them are happening, at least in the US, we're talking half of them are happening on Amazon. The other half are happening on all other platforms combined, including Walmart. Walmart is a smaller pond, so to speak. But because of that, you're a bigger fish in that pond. Prior to all of these AI capabilities months ago, it would really be difficult for you to come up with a large amount of creative to split test throughout your launch because it would have cost you studio time, you know, photographer or videographer time. Now that's not the case. And you can you can literally target by shopper intent group through your launch and live split test new creative high quality creative throughout your launch. >> Hey Chris, how you doing? I'm good. What's up, Amy? How are you? >> I'm great. I'm stoked that both of us are going to Ecommastery.ai, this event that Kevin King is putting on in Nashville, Tennessee in April, April 8th through the 12th. Um, and you're speaking at this event. How exciting. >> Yes, I am. >> I'm stoked. I can't wait for this event. This is going to be a good one. This is uh this is one of the few events that's really tackling ecom and AI fused together as one. >> Yeah. You know, most of the events that we are used to going to and speaking at are just kind of covering e-commerce and most of them are very Amazon focused because a lot of us get a lot of traffic from Amazon. So, we are finding that with all the changes in AI, with all the changes in e-commerce marketplaces that we can no longer just be Amazon sellers, we have to be omni channel. And this event is bringing together all of the channels, social commerce, as well as the latest and greatest in AI. So, I think it's just going to be groundbreaking. And there really isn't any kind of training that you can do right now that doesn't get old super quick. >> 100%. I'm excited to go to some of these presentations myself. I'm excited to go not just to speak, but also to attend because it's going to be a really good event and things are changing so quickly that even if you went to a similar event like three or four months ago, there's like all new tools now by by this time and all new strategies. So, it's it's really key to stay on top of things with how fast things are changing. And I'm just grateful that this event is happening in general. >> Yeah, me too. I can't wait to network with everyone and learn from everyone. I think there's there's going to be multiple stages. There's going to be everywhere everyone from beginners, people looking to get into e-commerce to multi-million dollar sellers at this event. It's going to be incredible. So during this event, you're going to be speaking about Walmart and Amazon, both platforms. You're going to be giving us a profitable PPC product launch playbook, which I'm super excited about because I've been teaching product launches for years, but lately there's so many new tools out. There's so many things happening and most sellers that I know are wondering, are product launches the same? Can I still launch my products the same way? Do I use the same PPC campaigns? Are those things working? Everything's changing. So, how much have uh launches changed? Product launches changed. and um and what are you going to be showing us during your presentation that we absolutely need to know to do successful product launches now? >> Yeah. Well, you're right. There's so many more capabilities now, not just inside Amazon and Walmart in that capabilities you can do when setting up your campaigns and your ads, but also outside of that, especially with new AI tools and capabilities. Like you know for example prior to all of these AI capabilities months ago it would really be difficult for you to come up with a large amount of creative to split test throughout your launch because it would have cost you studio time you know photographer videographer time. Now that's not the case and you can you can literally target by shopper intent group through your launch and live split test new creative high quality creative throughout your launch. These are just things that you couldn't do even just a couple months ago based on the tools that have become available now. Not that there wasn't image generation, video generation months ago, but now it's become to the point where it's actually high quality enough to use and it's high quality enough to use during a launch to get rapid feedback so that you can sharpen your your a cost and make get the most out of your ad spend. So that paired with the fact that inside both platforms, Walmart and Amazon, there's so many more capabilities. There's now audience targeting, there's all kinds of new bid adjusters, there's different types of targeting that used to not work really well at all are now working great. And uh just the the landscape of what makes a good product launch has changed so much. And even as a a top spender of Amazon PBC, across all my brands, we spend about 5 million a month on Amazon PBC. We're advancing things so quickly. And I I couldn't imagine if I was spending like, you know, 1% of what we're currently spending how I would get these insights. But I do get them because of how many ad accounts I'm across and how many brands I'm across. So, I'm going to share all of those insights of what we found with a large volume of ad spend and a large volume of product launches monthly is working right now across both these platforms. >> I love that. And you mentioned creative. I don't remember a time when I launched a new product and I could actually get into creatives and I know a lot of sellers who aren't getting into creatives at launch time. So, I love that you're giving us not only a playbook, but I feel people need a playbook in this scenario because there are so many options. Now, you can run a million different creatives, but that's going to keep you spending a lot of money. So, people really need your playbook so they can understand what should they be spending on creatives, what should they be launching when, what types of campaigns to set up. Uh, that's going to be really, really an incredible resource for them. So, your session is going to be covering both platforms. For someone in Nashville who's Amazon only, what's the core insight about Walmart ads that convince them could convince them to expand? >> Well, the the biggest thing to kind of like zoom out and think about when you're comparing platforms is um you have when you look at the total amount of online e-commerce purchases happening online, half of them are happening, at least in the US, we're talking half of them are happening on Amazon. The other half are happening on all other platforms combined, including Walmart. So Walmart is a smaller pond, so to speak, but because of that, you're a bigger fish in that pond. So there's a big difference between, especially if you're a seller where, you know, you're having trouble competing with the top dogs in your space and you've been forced to kind of niche down. um you can take a different approach and for certain products on Walmart this can be like the saving grace for the product because you might be like a niche player on Amazon but because you know th those other players around your space wouldn't think to work on on Walmart you could be the big fish on Walmart and there's a lot of capabilities with Walmart that you don't have with Amazon and vice versa. So, if it's something that you've never tried, it's definitely something to um to test out, especially, you know, if you're struggling to make the economics work on Amazon. >> Yeah, that's a great point. I know both Amazon and Walmart have really high authority in terms of search engine ranking and the more backlinks you have to your product, the more uh web footprint your product has, the better off your brand is going to be overall, the more sales that it's going to drive. So learning these techniques for both platforms and understanding what it takes to launch on both platforms I think is going to be an incredible resource for everyone who attends whether they're a beginner or whether they're that eight figure or nine figure seller. >> 100%. Yeah. We'll go through real examples too. That's that's one of the things that was most valuable to me when I started selling with my first brand in 2015 11 years ago. I always wanted to see examples of other product launches and other product you know ad accounts and scaling because that shows you now you know what what actually is happening in other accounts otherwise the only reference you have is the data you're getting back from your own account and that's like an experiment where n equals one. You can't do an experiment and get great insights if you only have one subject of your experiment. That's why you know big experiments have thousands of subjects because that's how you get really what's working as a pattern across a whole population. though I'm going to be going through a number of actual product launches and recent ones within just the past couple months so that everyone joining can actually see materially in real terms with real case studies and examples what's working. >> I love it. Uh I I know sometimes with PPC our eyes can glaze over and we can get lost, but when we're doing it practical and we're understanding case studies and we're getting step-by-step guidance, especially I know product launch guidance is something all of us need. So I'm excited to learn from you. I'm excited to learn about what's working right now. I'm excited to reconsider Walmart. I know some of us have considered Walmart and then kind of left it on the table for a little while. So, I'm excited about learning about that and potentially reconsidering. And for everybody who's listening right now, if you're wanting to be part of Chris is one of 42 speakers there, not to mention all of Kevin's Dream 100 members that are going to be there helping out with the Oracle Bar doing amazing things. We are so excited to be there and um to be part of this community. So come join us April 8th through the 12th and you can go to ecommastery.ai. You can use the code mastery to save 20%. Don't wait though because we are almost sold out already and it is February right now and this event is in April. So don't wait. Um excited Chris to see you there. very excited to network with you and everyone else who's going to be there. And um yeah, most most of all excited to learn. >> I'm excited, too.