Andrew Erickson talks about Ecom Mastery .ai featuring BDSS

What do you think is the number one reason people should come to ecommastery? Oh >> to to hang out with me. >> But then the second most important thing is to learn all there is to learn. I mean this is the this is the perfect combination of e-commerce uh for all the Amazon people. The future is changing quickly and it is going to be written by the people who are learning how to use the AI AI tools today. Hey, Andrew. >> Hey, Amy. Good, good, good. How are you? Good to see you. >> I know. So good to see you, too. I am so excited to talk to you because we're headed to Ecommastery.ai coming up here in Nashville in April. >> Let's go. >> It's going to be so cool. I have never been to an event where not only are we talking about all of the e-commerce channels nor most of the time we're just like Amazon focused or um Shopify or Tik Tok, but this time we're focused on all of the e-commerce channels and at the same time we're talking about my other love which is AI and all the latest and greatest things happening with AI. Uh I know you're probably stoked about this event. >> I'm not in love with AI. I'm obsessed. Like it's it's a manic love of AI. I do nothing. I literally been staying up at night just like till 1 2 in the morning. I have to wake up at 6:00 for the kids, too. So, it's not it's a little unhealthy. My my love obsession with AI right now. >> So, how important do you think it is that we have an event? This ecommastery.ai event here is merging the two. Your two loves, e-commerce and AI. >> Oh my god, this is going to be so cool. The thing is that AI it's I mean obviously it's like fun. You can see all the silly pictures and all those silly videos and stuff like that. But this is having an absolute measurable meaningful difference and change in the industry because now uh I I I tell people there's there's a thing I call the prompt effect. Every single listing is going to look absolutely perfect. The the images and video and copy are going to be absolutely perfect because everybody can just prompt a perfect reaction. So it's no longer acceptable to even be an A minus. Certainly not a B+. Not an A minus. you need to be an A+ listing right now and everything else in your marketing has to be A+ too because it's just like it's just so meaningful uh right now >> and I I completely agree with you and not only that but the way we search and shop for products is completely changing not only for our customers but we sellers are changing the way we search and shop for products and so that means that we have to change the way that we operate on these e-commerce platforms and so bringing it all together I was talking with somebody earlier today if you go to an event from six months ago even it or you take a course that was recorded six months ago about e-commerce and let's say you you're worried you're going to lose your job from AI and you decide to get into e-commerce which is a great business to get into but uh you know you are not going to have the latest and greatest unless you come to an event like this because things are changing so fast. >> No one that's coming to this event has written any slides yet. Uh, no one has probably even done an outline yet because these things change so fast. All the content there is going to be like right cutting edge. Make sure the stuff changes. Like make sure you update your slides like three days before the event goes on because these things change so fast. >> I know there's so much pressure. So speaking of so much pressure and topics and changing slides, you're going to be talking about creative intelligence using AI to predict winners before you spend. So Andrew, you went from engineer to Amazon millionaire. You now use AI to predict which products and creative will win before spending a dollar on ads. So how is that even possible and how much money were you wasting before you figured this out? >> Yeah, so the thing is that ads are I mean you have you have multiple components with ads. You have to pick out the right keywords. You have to have the right creative if you're doing something outside of the Amazon PPC stuff, right? You have the right the right uh the keyword, the right the right targeting, the right creative and of course the right product, right? So AI can help with every single one of those aspects. Uh creating the right product. you can uh we're using AI to pull down data like real analytic data pull it in and then do what uh create product ideas for us right we want to be the big thing here I always tell people one of my catchphrases is different is better than better that was my presentation I did at BDSS uh last year in in August last year uh different is better than better being different separating yourself off of the page will make it easier to convert because you're just that you're different and special right and then picking keywords of course is really incredibly easy or easy or you had you have to be advanced now at his table stakes to be advanced to use brand analytics and uh search query reports and all those different reports and bring all that stuff together combining it something that you had to have like a freaking math degree or had to know how to code in Python or like you had to be like this super duper crazy Excel expert here's my uh uh freaking the mug >> sheets >> I love I don't know you know I don't know these big complicated Python scripts and and Excel sheets but guess what AI can just do it now you just upload and it just creates creates the answer for you. And of course the creative part like actually creating the images and videos is insane what we can do now. And and again like I said that prompt effect we are going to get perfection from a single prompt. >> I love it. So you mentioned having the right product and that is so so important. Having a product based business is a smart move in this new AI world because people are still going to be shopping. >> So it is really great business to get into but most sellers are still launching products the old way. gut feeling, a few keyword searches, crossing their fingers. What's the biggest mistake you see sellers make when choosing products or creatives? And how does AI fix that? >> Me too. We can't do me too anymore. Uh you're you're you're we're in we're in a world where anybody who is not necessarily in tune with our culture and our language can launch a meto product very easily, right? Um so one thing if you're US-based, often people complain about Chinese sellers um having a hard, you know, being very competitive. I I don't never like getting mad or blaming anybody about that kind of stuff. I'm just like, well, we're all in business. We're all just trying to figure out what the right solution and answer is, right? Capitalism is a beautiful thing because competition is a beautiful thing and and competition drives creativity, right? So, you cannot do a meto product. There's already so many people doing that and you don't have some advantage of being a good copywriter or having good pictures or knowing like more about the avatar because you just have that prompt effect. uh somebody who's not in tune with the the uh the the the empty neester dog owner mom who's 57 years old like that avatar that used to be you used to have to be that person to really understand her now you're just a prompt away from knowing that right so we have to be creative and build special new products with that and so uh we have to so that's my big thing is like don't do me too we have to come up with proper innovations um and so coming out with something unique and special and different >> I love that very very different but also still catering to the the needs and the demands of the audience. So figuring out what do they need and then delivering them something new and special and different. >> Yeah, I agree. And it might seem like everything's already been invented or could be invented so quickly. And we're not saying you have to invent something, but you know, it might it might seem like that. Uh but it it really hasn't. And if you have uh some of these core things that Andrew is going to be talking to you about, you're going to come away from Nashville with an understanding of the things that you can do that will really make a difference in your next product launch. So, speaking of the audience in Nashville, if somebody is currently burning cash on ads that aren't converting, what's the first thing they'll learn from your session that could stop the bleeding? >> Well, obviously it depends, you know, since we're going a little bit more uh uh broader market, not just Amazon PPC. Um it depends on what what category we're in. If we're in Meta or Google or Amazon or Tik Tok, uh uh we we'll have to discuss all the different topics, but in for for Amazon PPC. So, I was having a discussion this morning. This is kind of a fun one. uh ju just an hour or two ago I was talking to to a buddy of mine and I'm like you know I'm trying to win the war win the war profitability right and so I'm trying to increase my profitability point of a business is profit ultimately right and so when I'm trying to win the war sometimes I have to lose certain battles to win the war there's certain keywords I'm targeting this keyword and I want to be number one I'm pretty competitive I like being number one I like being I like winning but there's some battles I can't win they're too expensive the ROI isn't there so there's a way of assessing how to figure out what uh which B which keywords will give the highest ROI. If you're going from position 20 to 10 to three to one, is it worth spending that to get there? What kind of ROI am I going to get on that rank? So, those are the kind of things we're going to be talking about. >> Often what can happen on one platform can be applied to another, but we also have to understand the fundamentals of each and the differences and which battles to pick. A lot of people, they just immediately go to all the channels and oh, you know, I'm going to launch on Shopify and Tik Tok and everything else this year and okay, well, hold on. It might not be the battle that is worth it for you. So, I know we're going to master that at this event because we are bringing together the best experts in all of the channels as well as incorporating AI into your business. Um, so we're going to have lots of stages. Whether you're a beginner or you are a multi-million dollar seller, you are going to get something amazing out of this event. Andrew, if they go to ecommastery.ai and they use the code mastery, they can save 20% on their ticket. >> This is the golden age of entrepreneurship. This is the age where you can just like vibe code an app in an afternoon. You can uh you can translate your listing into 40 languages in uh um in 10 minutes, right? This is like such a beautiful amazing time to be an entrepreneur. >> Yeah, I agree. and what you said about being there, being in this room, these are the people that are creating. They're taking charge of their future. And um and I think you got to do that right now. Head on over to ecommastery.ai. Andrew and I and so many other amazing folks will see you there April 8th through the 12th, Nashville, Tennessee. Ecommastery.ai. Use codemastery to save 20%. We'll see you there, Andrew. See you soon, Amy.