Amazon News: 2024 Seller Boom, TikTok Ban, and Cuban’s Amazon Critique

Amazon News: 2024 Seller Boom, TikTok Ban, and Cuban’s Amazon Critique Unknown Speaker: Welcome fellow entrepreneurs to the Amazon Sellers School podcast, where we talk about Amazon and how you can use it to build an e-commerce empire, a side hustle, and anything in between. And now your host, Todd Welch. Speaker 3: Hello, hello, hello. Welcome to another week of Amazon Seller News Live everybody. Appreciate everybody out there joining me. And we've got a full house today. Of course, Steven Pope from my Amazon guy, Neil Robinson, PPC Ninja, and Danan over at EcomTriage. So guys, I appreciate you joining me this week. Speaker 4: Absolutely. Speaker 1: Thanks for having me on. This is the first time I've been live since November. Let's get going. Speaker 3: Yeah, absolutely. Let's do it. New year, new you, as they say. Speaker 1: It's coming in, got the hair transplant, jaw surgery. This is still numb for me, but you guys can understand me, so I'm ready to roll. Speaker 4: It works. Speaker 3: Yeah, we were talking before we jumped on that you're looking like a MMA fighter or something. You're turning into one. Speaker 1: Shout out to Mina Elias. That was his idea. I'm not wearing my MMA shirts, but I did buy all that stuff. They're my new bros. I'm loving that lifestyle. Taking testosterone, rolling on the mat, doing jiu-jitsu, doing some Muay Thai boxing. Highly recommend it. Any man out there that wants to get their mask on, do it, 100%. Speaker 4: You better be taking Mina's supplements too, his proteins and stuff like that. Speaker 1: His electrolytes actually do taste good. Speaker 4: Awesome. Speaker 3: Go ahead, Neil. Speaker 5: No, I was gonna say there's nothing more humbling than rolling around on the mat for some jujitsu. I did it for a little bit before I ended up getting injured and it's a very humbling experience. I remember someone standing over me and I felt like a baby in their arms and they could kill me at any second. Speaker 1: Imagine if everybody on social media had that experience. Maybe we would say a little nicer things online to each other. Speaker 5: Everyone would play a little nicer. Speaker 3: Yep. Yep. What does Mike Tyson say? Everybody talks a lot of you know what until they get punched in the mouth. So yeah, definitely true. But yeah, we've got some good news this week, some fun stuff to talk about. And in fact, we're going to bring back some news from last week because we had a little bit of controversy. And Stephen Pope was the author. So we'll dive into that and get Stephen's thoughts just so he can defend himself a little bit. So last week we talked about reusing old products for new products. And some people were like, no, definitely don't do that. You're putting yourself at risk. Amazon could take down your listing. Some of us were, you know, maybe if the product is similar or maybe better just to do a variation. So I wanted to get your thoughts on where you're going with this, Stephen, and what your actual recommendation is for people out there. Speaker 1: Yeah, so there's two types of Amazon sellers. Okay, so I'm in one camp and there's another camp. In one camp, the one I'm not a part of, you read every file in the help files on Amazon, you read the patents, you're looking for Amazon to tell you how to run your brand, and you follow the line in detail, line by line. Even though Amazon doesn't follow the same details, even though Amazon doesn't know how its own algorithm works, even though China violates all the same rules. But that's that camp. And there's nothing wrong with that camp. The camp that I'm in though is ignore all the rules and just do what's best for the customers. And instead of reading the rule book, just understand what Amazon enforces de facto. And I can confidently tell you right now, I have never, not a single time ever seen an account suspended or a listing yank From reusing a like product to a 2.0 version, not a single time. So I have personally been given access to over 5,000 Amazon accounts. Speaker 4: Yeah. So we, we debated that pretty heavily on what is your, so on, on like product, right? So for me, I was like, my example was, okay, we're talking about dice here. Well, all right, let's say I go and these dice, they sucked. Well, the star ratings were good. So you wouldn't, probably wouldn't bring back a star rating, a product that has a star rating of like two and a half or three and a half. But, you know, dice were fine. You discontinued them. You lost your manufacturer, whatever. Then I found another manufacturer and I wanted to do dice for Dungeons and Dragons, right? I would consider that a like product. Yeah. Speaker 1: So I would say we're getting a little greater if we switch from regular dice to D&D dice with some splashes and actual dragon designs. It's a little dicey there, but would I do it? Yes, I still would. I think this area is not enforced by Amazon. Now, a lot of people misconstrue the presentation here as take this water bottle and start selling dark chocolate. And that would not be what I'm saying. So, dice to dice, probably okay. Like the like product, never once seen a problem. And we see manufacturers historically for the past, I don't know how long UPCs have existed, but let's say decades. They've been reused for decades. Supplements and health products do this all the time. It was done so much that when I first started my agency seven years ago, I had a supplement brand that I had to disconnect Seven different products from the same UPC code because it was so reused. Like that's how common this practice is in manufacturing to reuse data, reuse barcodes, reuse ASIN. So now, to be clear, Amazon's T&C policy says don't do this. Anything, even if it's a color change or a minimal change, must be new UPC, new color. So that's the line by line for those that care about that. For those that realistically want to take advantage of things that Amazon doesn't enforce, this is not something that Amazon actively enforces, or at least I've never seen it enforced personally. There are many things Amazon enforces. Review manipulation, never touch that. Don't even mention the word review on your product inserts. Don't have star ratings on your inserts, that sort of stuff, fastest way to get your inventory I'm Danan Coleman. Speaker 3: I think one of the big things that we kept coming back to, like every example we could try to think of, we came back to, well, why not just create a new variation and have a variation listing? You get the reviews and everything rolled together versus just switching out the listing for the new product. Because then if it is technically a new product, the UPCs aren't going to match the actual product that you're selling any longer. Speaker 1: So the typical use case here is a discontinued product that hasn't been actively sold in six plus months. So parentage does nothing to aid you here. Often the case in many categories, parentage don't even share reviews anymore. And so there would be no value to doing that. It's almost as if it was a separate listing orphaned by itself. So the repurposing would be like, hey, I made an improvement to my product. It got discontinued and I'm coming back with it. All of the algorithmic rankings still exist. And it's like a reactivation of the old rankings. And so let's say you had 2000 keywords. There's a lot of value to that. And where Amazon is shipping us with FBA fees, changes to how reimbursements are made, and everything else that Amazon does, It behooves sellers to take advantage of whatever they can to grow their brand. Literally, if we took a DNA analysis of the blood of an Amazon seller, it's tenacity and grit. Does this meet tenacity and grit and dodging and weaving and boxing with Amazon? It absolutely does. So for those that are risk adverse, this isn't for you. For those that are brand new sellers, obviously this won't even apply to you. And don't reuse somebody else's ASINs. We're talking a very specific use case and ideally an improvement on a product. But I understand that most people or many people won't agree with this and that TNC says this, and I'm cool with that. But I like to give brands that I work with every ammunition tool in the toolbox that I can to help them grow their sales items. Speaker 5: If you're not cheating, you're not trying, right? That's, that's the whole thing. And like, you know, just kind of building off of what you said there, if you think about, you know, how much money you put into growing an ASIN, say you have, you know, 2000 reviews plus, how much money have you spent on ads to get that, right? Like you're investing in that longterm and then you're just going to throw it away. One of the things that I'm seeing quite a bit, like I'd say in the last six months, I've seen this rise become more and more frequent where All of a sudden these listings are coming out of nowhere and I've never seen them before. And all of a sudden they've got, you know, 1000 plus reviews and all of a sudden they're starting to move into the market. And it's like, well, where did this come from? And then, you know, you hit the sales, the Keepa thing, and you see, oh, this product hasn't been sold in, you know, six, eight months. And all of a sudden, it's coming out of nowhere. And it's like, I've never seen this before. You read the reviews. I don't know if these reviews actually match up with what this is. So I like, this is something I'm definitely seeing a lot. Speaker 1: And Chinese sellers are violators. Speaker 5: Oh, 100%. That's exactly who it is. Speaker 1: Hijacking a listing is not worth defending today. We're talking about reusing your own work, but what you're describing, I think, is speaking with Chinese hijackers. Speaker 3: Yeah, that's definitely different circumstance. Yeah, I mean, I definitely get what you're saying. I would do this if it wasn't a product that, you know, or if it was a product that if it gotten taken down and I had to figure out how to get it back up, it's not gonna, you know, destroy my business, essentially. This is like my flagship product, I might, Think twice about it if you're building a brand. But for a lot of different products that you're selling, if it's just dice or something like that and you can easily repurpose it and take that little bit of risk, it all depends on your risk tolerance as well. It might be minimal, but it's definitely not zero. Speaker 4: By the way, we've got a couple of people on the chat stream. So JS says, hello. And then the Hair Loss Dude by Follicle Booster says that is called zombie review strategy. So I've not heard that term before. Speaker 1: And Hair Loss Dude, I just got a hair transplant and I'm in the shock loss stage right now. So tips will. Speaker 3: Yeah, yeah, that's funny. What's the odds that he's in the chat? That's awesome. Zombie review strategy, yes. And I don't really have a moral issue with it, as long as it's a very like product. When they're stealing a listing, like we mentioned, which is a whole different thing, and repurposing it, like when the, I remember when, I still got an S10, I believe this is, but when I first went to look for cases, like a couple days after this thing came out, There were listings with thousands of reviews and all of the reviews had nothing to do with the case. So that is definitely immoral and should be stopped. But what Steven's talking about here, I think is fine. You just have to understand that there is that little risk that something could happen at some point. Speaker 4: I think in order to get ahead, you kind of have to operate in the gray. Right. Because Amazon themselves literally operates in the black. They violate their own stuff all the freaking time. Right. So I think that you do and should operate in the gray. But of course, it's at your own risk. Speaker 3: Yep. Yep. Well, selling on Amazon, period, is at your own risk. Speaker 2: Absolutely. Speaker 3: A lot of times. Yeah. Speaker 5: Why do you think me and Steve don't have hair? Speaker 3: Yes. Speaker 4: Yeah. Speaker 3: Exactly. All right. Let's go ahead and move on to the next one. I appreciate you giving us your take on that, Steven. Speaker 1: My pleasure. Speaker 3: So Amazon draws a million new sellers in 2024. In 2024, Amazon attracted over 900,000 new sellers globally with a third joining the US marketplace, reflecting continued interest in its platform despite rising fees and fierce competition. However, many new sellers struggle to gain traction with most sales volume still dominated by businesses that started over five years ago. While Amazon's growing seller base indicates sustained appeal, it also highlights the platform's challenges, including increasing costs that sellers must navigate. For Amazon sellers, this underscores the importance of building sustainable competitive strategies to thrive in a rapidly evolving marketplace. So first thoughts, guys, that Amazon still drew in almost a million new sellers in 2020. Yeah, that's a really big number, to be honest. Speaker 1: Higher than I would have anticipated personally, just based on my own sales acquisition channel. There is a lot more interest this year than last year. 24 compared to 23. Look at the bar chart there. And then if you look at the historicals, that's way above the averages. Speaker 2: Way above. Speaker 3: Yes, and one key thing that I did not say in the description there about the story is this piece right here that I have highlighted. Roughly a third of them joined the Amazon.com marketplace in the US. Outside the USA. Speaker 4: Yeah, yeah. What do you think this is? Because I'll tell you what I think. I think these are like, hey, we got banned. We might get banned. Let's get four other accounts going so we can flop over to them when this one gets suspended. Speaker 3: Yeah. Speaker 1: The sellers that I work with generally don't do that, although certain categories like booksellers or supplements, 100% do do that. But from my experience, they're not opening new accounts. Typically, they're buying a doormat. I don't know if that number is going to reflect too much of that unless we're psychoanalyzing China specifically. In that case, they'd be like, yeah, I bet you 400,000 of those are dupe accounts in China. Nonetheless, that's a lot of monthly fees that Amazon's collecting. That's going to benefit anybody in the ecosystem regardless of the truth of how effective these accounts are. Speaker 4: Yeah. Speaker 1: Because that just means there's demand. Speaker 4: I don't think that this is a million sellers. Speaker 3: You know, a million people have signed up for seller accounts. Speaker 4: Yeah. Speaker 3: Now it does say down below here. Speaker 4: What was that Neil? Speaker 5: There's still a lot of interest out there. Like I have two personal friends who actually just started selling on Amazon about two months ago. They came, they were, you know, they were dead set on doing it. They wanted to try and do it and they started and they had no idea what they were doing, but they're doing it now. Right. So there's still interest from those small sellers. I mean, I think that hype train of I work three hours and sit back and collect cash. I think that's mostly died down from those influencers, but there's still those emerging marketplaces where there's still quite a bit of opportunity. Like I think about Germany, I think about UK, I think about Canada especially. I love it when people launch products in Canada because it's such a small marketplace where the CPCs don't crush you down, right? Where in the United States, the CPCs are just rising year over year and it's just getting harder and harder and harder. And I like to say we're in late stage Amazon. So those small sellers get crushed out by everything else. Where the Chinese, you know, they'll be opening accounts like crazy. There's no question that that's happening. But I'd be interested to see what kind of numbers are happening coming out of Europe. Speaker 3: Yeah, for sure. Canada, I think is definitely a good option. I was speaking with a person the other day. That's his primary place that he sells is up in Canada. And he mentioned as well how awesome it is that ads are so much cheaper there than in the US. Speaker 4: Yeah, I did a podcast with Gary Huang. And, um, and he showed me the difference between the top selling yoga mat here and the top selling yoga mat in Japan. And it's literally 90% less, uh, uh, reviews and probably I, we didn't specifically check competition, but we're like, where ours in America had 80,000 views. That one had like 800. So that's like 0.1% I think. Speaker 1: Anybody that wants to launch a yoga mat in 2025, do these three things. Make it not smell, make it stickier, and make it not fall apart. And we know this because I've looked at those 80,000 reviews that ran it through AI. Those are the three things customers want to see. But yeah, Japan, Germany, those are two and a half times the size of the market in Canada. Very sizable marketplaces. We did see a surge in interest in Japan this past year. Much more difficult to make that language barrier. And then you got the geopolitics and the taxes and that and everything else that goes on and going to these foreign countries. And I would say 91% of my customers who are primarily U.S. based sellers do not sell in a second country. no interest to do so, which could be somebody that's watching this could be your opportunity to go do that if you are interested. Most people that do it regret it, back out of it. It's just a lot of things. Speaker 4: Yeah, I sold in the UK And it was easy then though, right? Like at that time, Amazon had reached out to me and they said, hey, we'll create a vat for you if you sell in the US. We're like, yeah, cool, let's do it. And we just sent inventory into the UK and it went all over Europe. Post Brexit though, it's horrible. You have to have a VAT in every country and you don't necessarily need to hold inventory in every country. But I learned recently from Yana from YLT Translations that if you sell, if you are holding inventory in Germany, a lot of other country like Bulgaria, I hope I'm saying that that's correct country. But anyhow, they buy from Germany and then Germany ships out to those other countries that doesn't have Amazon, which is why it's such a large Amazon community. It's not just the Germans that are buying Amazon Germany. But it's I wouldn't unless I had. So like my buddy Carlos, he likes to say that if you if you don't have 30 to 50 K, don't bother starting a private label on Amazon. Right. And I would say probably if you don't have even more than that, don't bother going into another country. Because you're going to have to pay, huh? Speaker 1: I agree. Speaker 4: Yeah, because you're gonna have to pay a company. I wouldn't bother doing it all yourself unless unless you're a glutton for punishment and and reading international laws, you know. Speaker 3: Yeah. Speaker 1: If you are reading Amazon's patents, this is for you. Speaker 3: Yeah. Speaker 1: And there are people on LinkedIn that do like reading Amazon's patents. Speaker 5: When I was a seller, I would launch all my products in Canada first. And I found it was much easier in terms of review generation. And so then I would get up to I scale up to about 100, 150 reviews, and then I would consider migrating them over into the US where it's, the chance of failure is just so much higher, right? I like to call it the deep end of the pool for sure. And so like starting in those non-competitive markets was the key to success for me when I was, but that was a long time ago, 2018. Speaker 4: Yeah, you know, what's interesting is that that is a tactic. That's definitely a tactic. Like, Stephen, we may have spoken about this once upon a time when I had you on the Managed by Stats podcast all those years ago, where we were talking about if you can't afford to go after your primary keywords, start with long tail keywords that have less traffic, get that revenue generation and then move into those other ones. That's kind of like what that would be. Speaker 1: Any sales are good sales and would you rather pay more or less for a sales? Most sellers are sub $1 million in sales. So they're going to go put the little extra work, put together those extra PPC campaigns for long tail keywords, show up in the Canadian market before the US because it's harder, but it's cheaper. Those are the things that people are going to do because they got tenacity and grit straight into the veins. And so that's respectable. Anybody that's dodging and weaving and playing the boxing game with Amazon and Jeff Bezos, by all means, I support that. In terms of scalable things, the US market is where it's at, will be for the foreseeable future. Timu, TikTok, all these other platforms that are flash panning with good funding, but come and go in less than two to three years, are going to go the same way that Jetway. They're going to go the same way that a lot of other platforms have gone. So Amazon's here. You know, I think Neil, you mentioned that we're seeing Amazon enter the mature phase. I think we're still at the top of the peak for a couple more years before we're in late stage. But I do see the turning point, the inflection point. But Amazon is still growing. And until Amazon peaks on its growth, I don't think we're late stage. Speaker 3: Yeah. Speaker 5: Yeah. You know, I think about like just all the process of starting up and getting selling now is becoming like all the additional fees that would just kneecap those small sellers. Right. And part of those is because small sellers create quite a bit of headache and backlog within seller support. I know you're a big fan of seller support, but, you know, they're trying to clean out that as well. Right. And, you know, getting the big business more and more involved in it, trying to get them away from their own e-com platforms and on to the Amazon platform, where they can collect that 30% big, right? Speaker 3: Yep. Yeah, it's, I mean, I was definitely surprised to see, you know, the growing sellers on Amazon, but I think you're right, Steven. With the TikTok and TimMu and Shine and all those, very well could be a flash in the pan because I mean, everybody probably, well, maybe not everybody anymore, but Wish, that was going to be the big platform for a while. Jet.com and yeah, that was a flash in the pan as well. Speaker 4: But with Jet, didn't Walmart buy Jet.com and then just ruined it? Speaker 1: Yeah, well, I don't know if you could say ruined it per se, but definitely couldn't integrate. So if I was Walmart and I had bought Jet, I would have been shipping Jet orders out of Walmart facilities. That never happened. And so what that tells me is that they logistically could not pull off the integration of the behemoth of the facilities versus the digital aspects. So whether that's behind the scenes Walmart was using 1980 software that couldn't integrate with Jet, I don't know. The Jet people were super smart. They sold, they made a killing. Speaker 4: Yep. Speaker 1: Walmart just couldn't. It would be like if Blockbuster bought Netflix and killed it. That's how I see that acquisition. Speaker 3: Yeah. Yeah. That's a good example of Blockbuster buying Netflix because yeah, that's the big story from all of our childhood right there. The death of Blockbuster. Yeah. Taking over for sure. Yeah, I think one important thing here too, many of these new sellers never achieve a sale. Plenty stopped selling after their first few sales and some replaced sellers that quit. So just because a million new sellers have joined, it does not mean a million new sellers are gonna be selling anywhere long-term. Speaker 4: Yeah, I'd say a fraction of that. Speaker 3: Yeah, for sure. Speaker 1: I would love to know the data of sellers quitting, like specifically million-dollar sellers that quit. That's the stat I would love to see. I don't think that exists, but I would love to see it. Speaker 3: Yeah, that would be an interesting one to see for sure. You could probably track that data somehow just by if you have the data of how much sellers are selling and then watching those numbers change over a course of years to see which ones drop off. Speaker 1: Anecdotally, every client that ever fires my Amazon guy, my agency, One out of three claim it's due to finances. And when I go back and check on them a year, two years later, almost every single one that canceled due to finances no longer exists. So we do know there's a steep fall off. And it's like, it's like opening up a restaurant. One out of three restaurants survived past year five. So I think we can probably extrapolate. The numbers are probably worse than that for Amazon sellers. But if we look at like anybody that gets to the million dollar mark, how many of them exist in five years from now, it's at least one out of three, probably. Speaker 3: Yep. Yeah, for sure. Starting to sell on Amazon is easy, but being successful is not. And that's just true with every business out there, no matter what. Amazon was a little bit easier for a while. That's why so many people flocked there. But at this point, it's right on par with any other business. Speaker 5: I was going to say, at this point in the stage of Amazon, you really need an expert in your corner to like someone to help guide you, make sure that you are making right decisions and thinking things through properly, or even just understanding the entire ecosystem space, whether it's like some type of mastermind group, whether you're looking for help. Speaker 3: Hey, Amazon sellers. Tired of losing money on storage and shipping fees? Well, Amazon Storage Pros is here to take the headache out of logistics. We manage everything from inventory and creating efficient shipping plans to working with 3PLs and Amazon's AWD so that you can focus on growing your business. Start with a free storage cost audit and discover exactly where you're overspending and how to fix it. Don't let logistics eat into your profits. Visit AmazonStoragePros.com. That's AmazonStoragePros.com to get your free storage cost audit and start saving today. And now back to the show. Speaker 1: I think we lost Neil there. I remember the days of when PPC Clips were... Speaker 5: You're going to get wiped out. Speaker 4: Neil, we lost you there. Speaker 5: Sorry, what was that? Oh, sorry. Yeah, you just... Sorry, I was just saying you definitely need support to make it through because it's like it's just so competitive now. You need some type of edge to make sure that you can give yourself a chance at success. Speaker 4: Yeah. Speaker 3: Yeah, 100%. I mean, a lot of it comes second nature to all of us sitting here because we've been doing it for a long time. But put yourselves in the shoes of someone just starting out. There's no way you're going to be able to accomplish what you need to without somebody helping you, some expert helping you out. Speaker 1: Before we go to the TikTok story, can I just pull our panel here? Give me a thumbs up if you think selling on Amazon still works. So I'm giving a thumbs up worth it. Speaker 3: Yeah. Speaker 1: So yeah, we're all biased on this, you know, conference right here. Obviously, we all make money selling on Amazon. Currently, we all have services, etc. But, but I firmly believe honest to God that is still worth selling on Amazon. So stats be damned, make your own choices. If you're a new seller, yes, it's hard. It's not passive income. But what would you rather do? Would you rather go open up a restaurant or an Amazon business? Those are your options. Speaker 5: Yeah. So my two friends that just started selling, you know, three months ago, we hit the Q4 spike. And now we're into kind of the post apocalyptic Q4 where sales are down and everything like that. It's becoming more and more day to day business. These guys have No real idea what they're doing and they're making, you know, 6K a month. And so, you know, that opportunity is still there. You just have to make sure that you know what you're doing and partnering with the right people to be able to capitalize on it. Speaker 4: Yeah. Speaker 3: Yep. Absolutely. Speaker 5: All right. Speaker 3: Let's go ahead and move on to TikTok here. Kind of a hot topic that everybody's talking about. So TikTok ban looms amid political and legal uncertainty. TikTok faces a potential U.S. ban set to take effect on January 19th due to national security concerns over data privacy and its ties to China-based parent company ByteDance. While the Supreme Court deliberates on the legality of the ban, bipartisan effort in Congress and discussions within the Biden and incoming Trump administrations are exploring ways to delay or prevent it. The decision, of course, could significantly impact TikTok users. And of course, TikTok shop is kind of the big thing that we care about here. Speaker 4: Right. Speaker 3: Because that has become a relatively big platform for people selling on, you know, maybe not compared to Amazon, but compared to the other competition that's out there. And the update right now, since this is a live page, is that the Supreme Court did uphold the ban. They did not do anything to prevent it. And Trump is supposedly saying, I'll make the decision after the Supreme Court upholds the ban. So this is obviously going to be developing because we've got, as of the recording of this, two days before the ban goes into effect. Let me see if they have any new updates down here. Speaker 1: Well, while you're scrolling, I have a personal take unrelated to my business. So my personal take is TikTok is the worst thing to happen to our culture since Jerry Springer. And this five-second attention span bullshit and the poor and the child in front of our kids. And nobody can complete a song anymore after 15 seconds, they're on to the next song. Worst thing to ever happen since Jerry Springer. And they just came out with the documentary about Jerry Springer and he's like literally apologizing for what he did to the culture. So like that's my soundbite on this one. I personally hope TikTok remains banned on a personal level. Now, I have a partner who does TikTok with me. We've sold many contracts. Obviously, I love the business, but it's been difficult at best. Getting a membership accepted in there and getting your tax IDs cleared, it's been a total mess. The platform is a joke currently in my opinion. But personal take, I hope it gets banned. Speaker 4: You hope it gets banned. Is that what you said? Yeah. Speaker 3: I agree. I mean, I have no problem with it being banned. I stopped using it back when it was discovered that it was basically stealing everything off of your phone, your location and everything and sending it back to China servers. And so I stopped using it completely then. It has a cool algorithm. The TikTok shop, I think, is a really cool concept. But you're 100% correct, Stephen. And I would argue that all social media has ruined our culture. But TikTok is definitely because it, you know, I think humans have shorter attention spans than goldfish at this point, which have a memory of like seven seconds, supposedly. That's about all that Americans have these days. Speaker 5: I like I'm on TikTok and I. Understand exactly where you're coming from, Stephen. The brain rot on that platform is out of control. But at the same time, there is a lot like I use it for learning purposes. I'm a big barbecue guy and like the barbecue community in there is fantastic and finding new recipes and things like that. Like YouTube is good, but like just quick snippets being like, oh, hey, like I'm just going to look at see this little fine little tweak here. I love it for that aspect from the business side of things, though. Like we're talking a lot of people making a lot of money on this platform. I was listening to an interview the other day. It was actually Kevin O'Leary. He's talking about, well, he's getting involved in the brokerage of the sale of Canada to the United States. And he was talking about TikTok. He's also trying to buy TikTok. And he was saying that 60% of his digital spend is on TikTok alone. For a guy who's involved in that many businesses, that's a significant amount of money going into that platform, right? And if he's coming out and saying that, You know, that's a that's a green flag for businesses to be going in there and saying, hey, like, we we need this. We want this. Like a lot of businesses are based off of TikTok and they can't survive on You know, the traffic from just meta alone. Of course, there will be another app that pops up like they were talking about. I think it showed in that article, Red Note or whatever it was called or Lemonade. There are going to be those replacement apps that pop up. So, like, I mean, you stomp this one down, a new one's going to pop up. So, like, that cancer is never going to go away. But all it's doing, all it would do right now is just kind of disrupt an entire ecosystem. And, you know, they're doing a lot of money on TikTok. Speaker 3: It's, you know, I don't blame for, you know, the culture or anything like that. I think TikTok is more a reaction to the culture. You know, you could, you know, the whole. Speaker 4: Uh-oh. Speaker 1: We lost Todd this time. Speaker 4: We lost Todd this time. Speaker 5: I thought that was me. Speaker 4: It must be me next, because Todd's in Tampa. I'm in Safety Harbor. I'm just across the bay from him. Speaker 1: Uh-oh. Speaker 4: Uh-oh. All right, well, let's take this time to answer some comments here. So Alyssa asks, who do you think will buy TikTok? Speaker 1: Might be Kevin Leary based on Neil. Speaker 5: Yeah, that's, yeah, that's exactly what I was hearing. You know, like they were talking like, Zuck was interested in getting his fingers in there. Who else was it? They were waving Musk around there, but he's already got, they've already both got platforms. So they were talking about What is it? Forming a monopoly on the program. So those two guys are out. And then O'Leary said that he came up with about $80 billion to try and put together a deal there. And then I saw a post that Mr. Beast is starting to get in there as well. And he's trying to get financing together. He said he has the money. He said he had a bunch of billionaire backers to try and make it happen. And I mean, I could see a lot of investors salivating at the thought of, you know, being able to pick this up. Speaker 1: Now, TikTok is also- The government might buy it to get our data. Speaker 5: Amazon, to me, Amazon buying TikTok makes the most sense. They're already firing up, fulfilled by TikTok. And if you just integrate that into the FBA system, Amazon just acquired a whole bunch of warehouses. We're not going to save pennies on the dollar. But all of a sudden, it's an even more seamless thing. They were talking about putting a deal together where you could buy with Prime inside of TikTok shop. But I don't know where that's at right now. Amazon makes the most sense. O'Leary might get it done. I don't think Mr. Beast has an outside shot. Crazier things have happened, right? Speaker 1: Who knows? Coming out of the woodwork. Speaker 4: Yeah. Speaker 3: Oh, good. Todd's back. Yeah, that was weird. I'm not sure what happened. Everything just went to loading. My internet was working fine. I used the speed test and everything, so I don't know what happened. Speaker 4: Okay, cool. Speaker 1: Neil educated us on who the players might be. Kevin Leary is the frontrunner. Musk, Mr. Beast, and a few others were named. Yeah, so it'll be interesting to see what happens. Speaker 3: Yeah, it's Mark Cuban said as well that he would be willing to buy it and flip it over to a new algorithm. So we'll see. I would not prefer that. I would definitely prefer Mr. Wonderful. I think he'd be pretty awesome as an owner for sure. I was thinking of TikTok's response to the Supreme Court ruling. Speaker 4: Let's do it. Speaker 3: See what they say here real quick. It'll blow. Speaker 2: As you know, we have been fighting to protect the constitutional right to free speech for the more than 170 million Americans who use our platform every day. Speaker 1: And to port your data to China. Speaker 2: On behalf of everyone at TikTok and all our users across the country, I want to thank President Trump for his commitment to work with us to find a solution that keeps TikTok available in the United States. This is a strong stand for the president and against arbitrary censorship. As we've said, TikTok is a place where people can create communities, discover new markets, and express themselves, including over 7 million American businesses who are in the living and gain new customers using our platform. We are grateful and pleased to have the support of a president who truly understands our platform. One who has used TikTok to express his own thoughts and perspectives, connecting with the world and generating more than... Speaker 3: All right. So it sounds like they're going to be leaning on Trump. Speaker 4: Yep. Speaker 5: That's exactly what I took with. This video was specifically for Trump. Speaker 3: Yeah. Well, you've seen the news recently too. They put out this whole big graph about how awesome Trump was on TikTok and how much promotion they gave him on TikTok and stuff. So we'll see. We'll see if he gets led by his ego or if he works a great deal. Hopefully it'll be better. Speaker 4: A great deal I think would be better because there are a lot of businesses in this country that make Let's make a living with it. Speaker 3: Hopefully they can figure something out. I prefer TikTok shop not to go away and just be acquired by a US company. I think if they don't sell and they just shut it down, it really confirms that the maliciousness behind the app in the end. Speaker 1: I bet you should just let it go dark for three days. And it'll be like the reservation. Speaker 4: Yeah. Speaker 5: He's going to come riding in, riding in, save the day. Speaker 1: Like he didn't cause it. So he doesn't have a reason to be the savior that fast. Speaker 5: Yeah. It's something like 5 million businesses are selling actively on Tik TOK. And then that's not even including the creator economy, right? Like the creator economy has just exploded, like affiliate marketing, all those kinds of other things as well. And so it's like, You're shutting down five million businesses lifeblood plus however many creators lifeblood at the same time. I mean, that's a massive impact and big ripple within the economy. Speaker 3: Hopefully they can find some solution that is beneficial for everybody. I definitely do feel bad for people who have built amazing channels on there. Not all the content on there is garbage. When I was using it, if you train it properly, it can give you good content. I had it trained to give me comedy and science. And I would go back and forth between those two things and it was nice. But, you know, if you start launch a brand new account on there, a lot of the stuff they give you is pretty horrible. But yeah, we'll wait and see. We've got two more days. So we'll see what happens here. Three more days before we got a brand new president. A lot of interesting things happening here in the next few days. Speaker 4: No kidding. Speaker 3: All right. So let's see. Mark Cuban says he avoids investing in companies dependent on Amazon. Mark Cuban has called Amazon seller fees insane and unsustainable, cautioning businesses about over-relying on the platform due to high costs and risks. He highlighted the challenges sellers face, including counterfeit products, undermining legitimate businesses and brands like Nike and Apple withdrawing from Amazon due to these issues. To address counterfeiting, Cuban proposes measures like requiring importers to pay bonds, pre-register products, and bear responsibility for compliance, aiming to protect American businesses. For Amazon sellers, these concerns underscore the importance of diversification and vigilance against the platform's operational complexities. So thoughts on that one. Speaker 1: Amazon is half the economy. So Mark Cuban is basically saying, I'm going to ignore half the economy. And I guess there's another half the economy he can go focus on, but Amazon's half the economy. So, you know, I think he's making a pointed claim to get attention. There's like an element of truth to what he's saying. Yes, it's harder to sell on Amazon. Yes, the fees are going up. But when you compare it at large to the rest of the economy, it's still better. It's better than opening up a restaurant. It's better than trying to have a physical business. There's so many things that Amazon solves for that makes it easier on sellers. Is it harder? Yes. Is it more sophisticated? Yes. But I think it's, you know, overreaching for Mark Cuban to say this. And we see him say stupid shit all the time on Twitter. Speaker 3: Oh yes, yes. I don't think I've ever disagreed with a billionaire more than Mark Cuban. He definitely gets it wrong a lot in my opinion. I don't know exactly why he chooses to do that. Sometimes it seems like he's intentionally getting it wrong. He's definitely not wrong that the Amazon fees are insane and unsustainable. I think they've gotten to a level that can make it very difficult for a lot of people selling on Amazon, but there's still a ton of people making a lot of money on Amazon as well. Speaker 1: I think after Mark Cuban didn't re-sign Steve Nash, and Steve Nash gets double MVPs over at the Phoenix Suns, that nothing else that Mark Cuban does for the rest of his life can make up for that. Speaker 3: For sure, Ian. Speaker 5: I'm looking at one of my client's 2024 numbers, and he did about $7 million, and his referral fees alone is a billion bucks. And so it's like, that's getting pretty high up there. I mean, he made a lot of money on the platform. I was thinking about, you know, what would I love to see from Amazon in 2025? And it's moving in this whole direction of whatever country you're in first, right? Like America first, Canada's thinking about Canada first at the same time right now. And I would like to see, you know, if you're a, you know, a local based business, I would love to see them just cut a little slack on that referral fee if you are from that country, just to, you know, help level the playing field a little bit because, you know, Stephen, I've heard you say it's all of us against Amazon before, but it's also all of us against the Chinese, right? And finding a way to kind of give the small seller a somewhat competitive edge by, you know, say, hey, you know what, you're from this country. We'll reduce the vague from 30% down to 15% or whatever and giving an edge that way. Speaker 4: I think that'd be cool, but I don't think that that's feasible and I could be wrong because I don't know that I'm completely correct on this, but I believe that most foreign entities that decide to sell in America, they'll go to Delaware or Wyoming, create an LLC and now they're in American business. Speaker 3: I don't think most of them do that right now because if you look at a lot of the Chinese sellers and you look at their registered business address, it's in China. I think you would see an explosion of that if something like that was implemented where if you were local to the US, you got a discount, then everybody would be opening up Delaware LLCs and sell from those LLCs. You know, the not buying Amazon businesses, like you said, Stephen, that was kind of just hyperbole to get clicks and stuff. Some of his proposals down here I do kind of like, especially with the knockoffs and things like that. We talked about this before, having importers have some type of insurance bond in the United States to cover any intellectual property infractions or what we were talking about was if one of your products harms the consumer, If the company's in China, you don't have anyone to hold accountable. There's nothing you can do about it. But if they had a $25,000 bond, $50,000, $100,000 bond, whatever the case may be in the USA, at least that way they are a little bit more responsible or you would hope they would be a little bit more responsible and there'd be money set aside if there is some kind of legal issues that come up. Speaker 1: I think the other thing to think about is what is what is Mark Cuban's motivations here? Speaker 2: Right. Speaker 1: So where is Mark investing right now? Pharmaceuticals. He's trying to bring low cost health care options, prescription drugs to the market. What did Amazon do in the last couple of years? Pharmacy. So he's posturing against Amazon to build his own empire. So, some people look at the world as a zero-sum game where you have to take out somebody else to gain and that's Mark Cuban right here. I'm in the other camp. I think that you just focus on what the customer wants, you give the customer what they want and you focus on nothing else and you will build something that's not zero-sum. So, I'm very anti-Mark Cuban. You know, I think general sentiment on this conversation here is he's half and half but I think it's important to point out his motivation. Unknown Speaker: Yeah, fair point. Speaker 3: I could definitely see that. And, you know, the same with Mark Cuban. I'm not a big fan of his either. But what are your thoughts, Stephen, on on requiring bonds for foreign companies that in case there's an issue with their product that harms someone or, you know, counterfeit issues, intellectual property, there's money there to deal with that. Speaker 1: I think tariffs are easier, personally. And I think Trump's going to start with tariffs. Wouldn't surprise me if he considers this as a policy, though. And between me, you and every other American patriot listening to this, I absolutely think that China should be held accountable for the bullshit they put us through, for the bribery, the corruption and all of the goods that they ship us that are bogus and not up to standard and the falsified inspections and All the treachery that they do, 100%, I want to hold them to account. And I think we put America first and do all that sort of stuff. Do I think that this specific policy is the best way to do that? I don't think so, but I think it should be considered. Speaker 3: Definitely. Thoughts, Danan, Neil? Speaker 4: I agree 100 percent. What I care most about is that this China as a titan country in terms of Producing and shipping stuff into America, they pay their fair share and they don't do things like, so my wife, we have three young children, right? They're six, four and two. And my wife has gone on down the rabbit hole on toys and stuff for children. And there have been like just children and cups, right? So children's cups. So there have been a not insignificant number of stainless steel cups that have lead content in them when they're tested by independent labs, right? Now, all that stuff comes out of China. Now, if I were to produce a cup like that, I would be I'm mortified to find out that I am literally allowing children to drink lead, right? Because that is known to like the kids that chewed on their cribs that had lead paint, you know, they could, they went crazy, right? Um, from the lead poisoning. So like I, what I want, what I want is that Everyone's on an equal plane and just to have good ethics and morals and business like you don't have to be a shithead. Just do it right. You know, that's all I want. That's all I want from humankind, everybody. Just do it right. Speaker 1: Consciousness would be required to level up to make that happen, right? So I just finished the Dr. Hawkins book. This is my favorite book I've ever read and it's leveling up consciousness. Highly recommend it. The only way to get done what Danan just mentioned is if the level of humanity, especially in that country, Leveled up to see not harming children is a good thing. Speaker 4: Yeah. Speaker 3: Yeah. We gotta, we gotta remember that, you know, our morals in the USA are generally taken from a Judeo-Christian society. That's what the USA was founded on. And, you know, not every country, including China, has that same bedrock that they're, they're built on. Speaker 4: No, that, that may, Absolutely. Like there are so many religions of the world and so many religions that are infinitely older, not infinitely, but thousands of years older than even Christianity. But I don't care where you go in the world. If you go to a family and you ask them, should we do things that's potentially dangerous for our children? Nobody will ever say yes. Speaker 3: You would, you would hope not. But I think, I think the actions in the world have shown the opposite in some cases. Speaker 4: Yes. Yeah. Well, you know, they turned a blind, they turn a blind eye for the profit. And, you know, they don't, it's not like they're, they're coding them in lead, right? It's just, it's a negligible amount, right? It's not enough to harm them. Speaker 3: That's where I think the bond could at least come into play. Tariffs I'm fine with as well. But if you force a bond of 25,000, I think is low, but maybe one or 200,000, and something happens like the lead paint, now you've got some money to pay out. Because if you made that product in the USA, Not only would you morally feel bad, you'd also be sued into oblivion and you wouldn't exist anymore in your business. But you can't do that to a foreign business, at least the one in China for sure. If they were in Europe, maybe there might be something that could be done. But in China, I mean, you're just too bad, sorry for you kind of thing. Speaker 5: Yeah, it's a black box, like trying to get any type of, you know, And we're going to be talking about reparations from something like that happening from a Chinese business. Like, good luck. Like, I even remember when I was trying to, you know, if a factory goes sideways and they run off with your deposit, like, good luck trying to get that back too. Right. So it's kind of the same thing where you need some type of insurance and, you know, Unfortunately, when we're in business, people don't always have other people's best interests at heart. And so, you know, some of that moral stuff comes in and starts playing a factor. And so, you know, you need sometimes I just think you need some type of insurance policy. These businesses can afford it and they know exactly what they're doing. So, you know, I think it makes quite a bit of sense. Speaker 3: Yeah, absolutely. All right, well, let's jump on the last story here. I just wanted to touch on it. We already talked about this last week, but we focused mostly on the alt text in A+. Now, Danan, you did mention what Max is talking about here, but I'll just read it real quick. Mastering Alt Text, Unlocking Amazon's AI Rufus for Better Rankings. Max highlights the importance of using semantically rich alt text to optimize product images for Amazon's AI, Rufus. This AI uses visual label tagging and alt text to align images with customer search intent, increasing product visibility and recommendations and ultimately driving sales. To optimize images, sellers should identify those without detailed alt text, add descriptive tags, and re-upload them. While this process is currently manual, Max calls for efficient tools to streamline this task. So last week I mentioned that the only place we can do alt text in Amazon is in the A+. That's the only place that we have the ability. Now Max here, And what we're doing is talking about putting alt text embedded in the images, which is what you were talking about, Danan, which to me, that's called metadata. That's not alt text. It's different things. Speaker 4: Alt text is part of the metadata. This is my is how I understand. But what it's hardly it's neither here nor there. But the point is, is that you're adding descriptions to your images. Right. Because this illustrates precisely what I was talking about. Right. And I've been saying this for ages, for years, because Google uses it. And what I have found is that from a search engine perspective, Amazon almost always lands on the core SEO principles that Google does. And so if you want to know where Amazon is going to be in two years or three years or five years, look at where Google is today. I will say that this is an unusual Choice of product. Speaker 3: I just realized that too. Yes. Speaker 5: That's great marketing right there. Unknown Speaker: Yeah. Speaker 4: Yeah. Speaker 3: Kind of funny. But I just, I just read the title myself. Speaker 4: So yeah. Speaker 3: Interesting choice of product. Speaker 1: So a couple of things. Yes. SEO alt text helps rank products. This has been proven. If anybody that doesn't believe me, go put Spanish into a hundred characters of alt text inside of your A plus content. Speaker 4: You were the one that did it. Okay. Speaker 1: You can use the scientific method to prove it yourself. The second thing I'll point out here is what we're seeing on screen right here is automatic. This is not manually set. The title, text code of the main image is set from the title. Word for word, you can match it up there. The alt text for the variation names on the screen there are set by the variation color, and that's not edible either. Now, I do have a slight disagreement with Danan on Google versus Amazon SEO. And Todd, if you want to pull up my screen, I'll kind of showcase why I see some major differences. So Google talked about engagement, time on page and a bunch of other stats as part of its SEO, as well as backlinks. Everything I just mentioned is absent from public data from Amazon about its algorithm. Now, what we see on screen here is what I posted yesterday about what I think the SEO factors are in 2025. None of this is backed up by an Amazon patent. None of this is backed up by a peer-reviewed paper or anything like that. This is simply me looking at the 500 accounts that I currently manage, putting my finger in the air and telling you directionally where I think Amazon SEO is headed. And so I didn't buff Amazon click through rate for the first time this year in four years. We finally have it right around 19%. I've seen it grow tremendously over the last couple of years. PPC sales though are increasing and I bet you Neil could probably speak to that. We're seeing a massive bigger impact. And in my mind, logically speaking, it's primarily because there's less room for organic sales to exist when they're jam-packing more PPC sponsored ads in the search results. So it's logical that PPC is gonna have more impact. But the other thing that usually throws people off, you see that review section at 5%. I think that used to be at 15% on my patch notes four years ago. And I've nerfed it almost every single year. We're seeing reviews not have an SEO impact over time. And so there's an over indexing and over abundance of people thinking that reviews matter when they really don't right now. And case in point, you could launch a new product on Amazon with zero reviews and have $100,000 product overnight. Just by having a low price and a good product hitting the market at the right time, et cetera. Speaker 4: So that's my area of expertise. I agree with you when it comes to the launch of a product, but I also see that if you go from a 4.3 down to a 4.2, you can expect to lose 25 to 50% of your sales. And that's just that half star, right? Speaker 1: I agree with that, but whether you have a thousand reviews or a hundred reviews, even the Jungle Scout data that's come out over the last three years shows that it's nominal in terms of conversion impact. So the quantity doesn't matter. Speaker 5: So one thing that I've really noted here is I think our views are in terms of SEO. So like we've been looking into Rufus a lot lately. Like Rufus is the new big thing on Amazon, right? And so what I've been doing is I've been going into my clients. We're optimizing towards Rufus for SEO and making sure that we are getting as much as possible. So now what we're doing is we're actually going on to our clients listings and we're talking to Rufus and seeing, asking the premeditated questions that they have loaded there. And Rufus is scanning the reviews and will say there is no mention of this in the reviews, right? So to me, that's a sign that Rufus is looking for that SEO anywhere on the page. So we're looking to be like, OK, customers are asking this question on the listing. Are we answering it? And then we'll look for it and we'll say no. So that is missing from our SEO. Right. And so like we're able to see that. And I think the reviews, This is an important part of the SEO because to Amazon, that's coming directly from the customer, right? So I don't know if, I agree with almost everything you're seeing here. I think the PPC bump is great. I think the organic bump is great. The reviews, I don't know if I would have nerfed it as much as you did. Speaker 1: 5% sold. I want to put that out there, but understood. Speaker 3: Yeah, I would agree, Steven, with you that, you know, having no reviews, you can launch a product and get it going well. And then the difference between a hundred reviews and a thousand is very negligible. The big, big effect, like you said, Danan, is when you see that visual star drop from, you know, four and a half down to four. And if you go below four, I think you're really hurting. Speaker 4: Yeah, and I couldn't even solidly state that that's an Amazon algorithmic drop, but more simply the visual drop of the person looking at it. And the reason I say that is because if you're selling a fat burner and you're at a 3.9, you're making a million bucks a month. Speaker 1: I think that's factoring the conversion rate 13% right here. So if the conversion rate goes down, which it does when you go from that four and a half star down to four, that's factored here. So I don't necessarily tie that to the review section if conversion is going down. Speaker 3: Yeah, fair. Speaker 5: Yeah. I've seen some of my clients' sales drop as much as 30% by going from a 4.3 star rating to a 4.2 star rating, which drops you down to that four star, right? That's the line. And so, you know, I told one of my clients that half star is worth a million bucks. Speaker 1: Yep. Speaker 4: Yeah, look, that's always my goal. And when my customers come to me, they are either at most often at a 4.3 and they want to maintain that. Or they just dropped to a 4.2 and they want me to get try and get as many reviews removed as possible to gain that back. Right. And what's interesting is that let's say that last count one comes through and they drop down. It doesn't necessarily mean that if I get one removed. From which is a different one that it'll go back up because there's a time decay on. There's a lot of factors, but a one star review isn't just a one star review. You know, it's crazy. Like algorithmically, Amazon is so all over the place. It's hard to. To give any one answer as to a reason for something. Speaker 1: I mentioned here is that the patent says one thing and reality is another. And how long it takes Amazon to go from patent to reality could take five years. So it's true Rufus is live. That's a fact. And it's true that Rufus can read reviews. The question then becomes is, did Amazon make a physical change to the algorithm to use Rufus? And I believe the data does not support That it does yet. And so some people watching this, where should you spend your time today as an Amazon seller? Do the basics. Write copy in the A plus content. Make sure you optimize your main image and have a good click-through rate. If you do those basic two things, the rest of the noise out there, the Amazon TNC and the rules, the patents can say whatever they want. If you just do the basics, your sales are gonna go up. And so I like to simplify that down for sellers in general. Speaker 3: So I'm curious, Stephen, do you think what he's recommending here makes any actual difference? Because what he is talking about here is metadata because he's talking about downloading the images and opening it in Adobe, putting the text in, and then re-uploading the image. Speaker 1: No, and I think the proof is right here on the screen because the alt text of this listing does not reflect any edits. It's simply auto-edited. Speaker 4: Well ok so i would i would disagree with that because. Google is showing Amazon listings in their search results, right? So if you're searching for a product, you get that carousel at the top. So I do think that it matters how much it matters. Like I fully agree with Steven that the basics are your most critical thing. You can have a super solid foundation, right? And build a rickety building on top of that or your listing for that matter. It's not gonna fall down, right? But you don't have that foundation set. It doesn't matter all the tricks and little things that you try to do and widgets that you try to add. It doesn't matter. It's not gonna have as much impact on your sales as doing that once you have a super solid foundation. Everything after that is fine tuning. But I do think that there is an impact because search engines look at that data for what is the description and now it goes further than that Where the AI can go, what do I see in this image? Does that, and I think it'll say, does that match the metadata? Maybe, maybe not. That's conjecture. Speaker 1: So I want to delineate here between what you're saying and what Todd was asking about. So can you set the alt text and name images and variation or secondary images? And the answer to that is definitively, no, you cannot. And we're looking at proof on screen. Does Google use metadata? Absolutely. So the question is, what should an Amazon seller focus on? All text and A-plus content and brand story and physically crawlable text on the listing of any kind helps with SEO. But for you to rename images when you load them has zero impact. And if it had impact, you would see papers about this seven years ago because this is nothing new. You could have done that seven years ago. Speaker 4: Yeah, yeah, that's true. That's a fair point. Speaker 3: If it does have any effect, it's one of those things that I think is way down the list to worry about. By the time you get to adding metadata to all your images, you better have the rest of your image spit and polished and perfect. There's a lot of things that you could probably spend your time on more important. Speaker 4: Yep, but if you've got the time, why not fine-tune every damn thing you can and just give yourself a better LTV. I mean, yeah, better LTV. Speaker 3: Yep, yep. Speaker 2: All right, cool. Speaker 3: Well, that was fun, guys. I appreciate you joining me and everybody out there watching as well. I appreciate you joining us. We do this every Friday. We move it to 1 p.m. Eastern Time to hopefully help more of you guys be able to jump on during lunch or whatever the case may be. So, I appreciate everybody joining me, and until next time out there, happy selling. Unknown Speaker: We'll talk to you next time. Speaker 1: Nice to see you. Unknown Speaker: This has been another episode of the Amazon Seller School Podcast. Thanks for listening, fellow Amazon seller, and always remember, success is yours if you take it. Speaker 3: Hey, if you made it this far in the show, I really hope you enjoyed it and I'd like to ask you a favor. Could you head on over to Apple or Spotify or wherever you're listening to this and leave us a review? It would be greatly appreciated and would help us continue to grow the show and offer more episodes for you. Thank you. God bless and have an awesome day.