Amazon FBA Wholesale Strategy 2026: Low-Risk Start with AI Tools

Amazon FBA Wholesale Strategy 2026: Low-Risk Start with AI Tools Speaker 1: We're just going to give this a couple of moments, everyone. You are more than welcome to the webinar. We will be starting in a moment. Just letting everybody arrive. We've got quite a few people booked in for this webinar, so we'll be starting shortly. The agenda for this evening will be, as you can see, a bit of a presentation. From myself, we'll talk about deal hunters, what we can do and the tools that we use, such as AMZScout. We will look at what they can offer you as a tool, the reason we use it, the benefits of using their package and how it helps you source brands, launch products, all the different things that it can do with your Amazon FBA business. We will do a live demo as well, which I'll sort of show you some of the Things that I look for when I'm using AMZTools to help me with my Amazon business and at the end we'll do a bit of a Q&A as well. So all being well, you will understand what Amazon FBA wholesale is all about. You'll understand what we do as deal hunters. You'll understand what AMZTools does and you'll have a Q&A at the end with a very special offer for everyone that is joining the webinar this evening or morning, depending on where you're from. Does anybody want to care to share where you're tuning in from? If you haven't guessed, I'm from Ireland. We're partly part of the UK as well. So I'm from the north of Ireland, which is part of the UK. So that's where I'm from. If anyone wants to share, anyone near me or he's all American, where he's coming from. Manchester, oh, having a Manchester United fan or are you a red or a blue? Or perhaps you're not into football, that could be an option as well. I prefer not to say. Red, good. We're not too happy about Radcliffe today, I don't think, but sure. I'll say no more about that. Okay, guys, listen, it's been five minutes since the webinar went live. I'm Rose. I live in Pennsylvania. Welcome, Rose. You're more than welcome. For the purposes of this, I have to pick a currency. I'm going to stick with pound sterling, but it's the same principle. Everything we're talking about, just imagine it's a dollar sign rather than a pound sign. It's just a change of sentence. So that will be the only difference for people. Colorado. Okay. Hiya. Nice to meet you. I was just explaining everything will be in pound sterling, but everything's the exact same. It's just the symbol. It'll be dollars for use. It's the same principle. Everything we're going to talk about is the exact same thing. It's just currency. Okay. Okay. Without further ado, we will commence. Commences now. Unknown Speaker: Let me just get my mouse. Speaker 1: Okay. So everyone, you're more than welcome to the webinar as I discussed there for people that haven't joined Ontario, Canada. Okay, nice. Nice. Lovely part of the world as well. You're all welcome. I was just explaining the sort of agenda today. We're going to go through a presentation. We're going to explain the Amazon wholesale model predominantly. We will touch on private label, starting a brand. Hold on. Someone's messaged me privately here. Hold on two seconds. I switched the slides. That's fine. Yeah. Okay. Sorry about that. So we're going to go through the presentation and then we'll do a live demo where I'll show you some of the tools, the tricks, sort of how you at a high level find products to sell and how you analyze products to sell on Amazon. We're going to go through that. We'll do a Q&A at the end and then we'll look at the special offer for people. Everyone's different when they start this journey. It might be you're completely new. You might have no experience. You might be already doing it for a year or so and you want to take it to the next level. It doesn't really matter where you're at. We'll go through all the different sort of thoughts and models with that. Okay. So again, everyone, you're very welcome. How to start reselling products from local brands or brands in general is what we're going to go through. So you're all welcome. As I said, we're looking to dive into the exciting world of reselling local products or big brands on Amazon FBA. You'll learn how to kickstart this business in no time. Practical tips we're going to look at, as I said in the demo, we'll kind of go through how you source products. That's pretty much all you have to do with Amazon FBA. FBA stands for Fulfilled by Amazon. I'm sure everyone on this call has bought products from Amazon's storefront. The idea is they fulfill that comes in the Prime boxes, the Prime delivery vans come to your house. That's all part of the FBA fee that you pay to Amazon to become a seller. So all I have to do as an Amazon seller is get products, source products and get them to Amazon's warehouses and then they take care of everything else. Packaging, shipping, customer returns, the delivery. That's why the business model It's so good. That is why this business model has went from 15 years ago being a bookstore to the biggest supplier online marketplace in the entire world. And it's growing every day. But close to home, Ireland opened up its first fulfillment center down to the south. In the last 12 months, this is growing, growing bigger than you could ever imagine. And it's because of this business model. Amazon only take care of the prepping, packing, shipping. They have some of their own products, but generally that's it. You have to source the products and give it to Amazon and they take care of everything else. That's why it's so good. Anyone can do this. You could be living in a small apartment, small flat. No room for storage. That's why Amazon take care of it. So you can do all this effectively from a laptop and a phone. Okay. So let's get right into it. Selling in Europe, just a picture, just to show you the different areas. When you're in Europe, you can sell, for those that don't know geography too well, the USA is roughly, I think it's slightly bigger, but it's roughly the same size of the entire Europe, which is crazy when you think about it from that scale. So when you're in the UK, for the UK people that are on this, or if you're in France or Spain or Italy, it doesn't matter. You can open up this chart and you can ship to all around the UK. You can ship to America too, but that's a different thing. The European Union is sort of seen as one identity and you just change it to different cities. For America, use a frigging massive area out there, huge. You don't need to probably worry about shipping to Europe, it wouldn't make much sense. So that's the scale we're talking about. This is a global thing that Amazon have. It's absolutely massive. Halifax, Canada is joining in. You're more than welcome as well. You haven't missed much. We're literally very much just touching the entry level of this year. We're just explaining kind of what Amazon FBA is. So deal hunters. This is my company. It's what we do. There's a team of us with actually nearly six years experience now. We're going on predominantly selling on Amazon warehouses doing what we're going to talk about here. I'm buying clearance stock, buying, going around Tesco's and Asda or Costco maybe in America, you know, big, big supermarket chains and just finding five Lego toys and three of this and two of this and just picking up stuff and just shipping them in Amazon's warehouses and just seeing what happened. And what happened was I got a good deal and I analyzed the product, which we'll go through in the demo. I analyzed it and went, yep, I think if I buy this product, I should get this amount of sales and this amount of profit. And it worked. Okay, so it worked. So what did I do? I thought, well, I'm going to go to more stores and pick up more and more and more. And I did that. And then I decided, right, I need to take this to the next level. So I started doing my own research. I made a load of mistakes. It's all on YouTube for the last five years. I documented a lot of it, a lot of my mistakes. But I kept learning, kept learning, kept learning. And then eventually I realized that the best way of doing Amazon FBA is the wholesale model. And what wholesale is, we'll talk a bit more about it, but that's effectively what we've done as sellers. Then we got together, made a community, and then it just grew. And DealHunters just grew over the last five years. And it's become one of the UK's best sort of support groups. We help people set up Amazon businesses every day. And there's just so much space for new sellers to come into it. It doesn't matter if you're in the USA or the UK or Europe. It's continually growing. New products come out every day. So there's no signs of it slowing down at all. So it's exciting. It's an exciting time. There's no ceiling. That's the thing. I was a quantity surveyor. I went to the university, got my degrees, got my paper. And about two and a half years ago, I decided that that was no longer Fulfilling my needs, let's just say. I didn't like being tied down. I liked the flexibility that Amazon was giving me, but most importantly, I liked that there was no ceiling. If I kept wanting to climb, it would just keep going. There's no limits. There's no, this is your paycheck. It doesn't matter how much work you put in. That's what you get at the end of the month. If I work harder, I get paid more and it just, it continues to grow. So that's exciting. That's who I am. I'm an entrepreneur. That excites me. But then there's other people that are topping up a pension. There's other people that are a full-time parent, just want to maybe make three, four, five hundred pounds slash dollars on the side of whatever they're doing. We can help you with that as well. Amazon can really suit anyone's needs. So our three core focus areas are content emphasis, actionable methods, sustainable growth and avoiding common mistakes. And that's what I really wanted to make So, sir, how do you start? Yes, well, we're going to talk about that in a moment. Whoever asked the question about starting there, but we just keep growing this over time in terms of our business being owners and our own Amazon FBA businesses. If you go on to our TikToks, you'll see us live packing boxes and doing this. So it really just depends on people's budgets and their needs, what they're looking for. And we try to tailor everything to suit that person. So if it's something that you're just looking to spend two, three hours a week on it, make five, 600 pounds, dollars or whatever, we can do that. If it's something you want to make 10 grand a month, we put the actionable steps. We give you the list of wholesalers that you can open accounts with. And we tell you, look, you need to be spending this amount per month to scale this to your level of $10,000 profit a month, whatever it may be. So there's zero theory, 100% real world results. We're not like other gurus. We only teach what has worked for us, the trial and errors that we have made. We take all that away. So you only get the direct information and the best information that will allow you to do this without making the mistakes. Because effectively, unfortunately in this game, If you make mistakes, it's probably going to cost you money. So if you don't make the mistakes, you won't cost any money. And there's a clear mission statement plan by us to help build stable long-term income on Amazon. And that's effectively what I had done before my wife would allow me to leave my quantity surveying job to do Amazon FBA. I had to show her sustainable long-term growth. And it wasn't just a couple of good months. It was sustained over a long period of time. Okay, so the business model overview. Sorry about my throat, by the way. I'm coming after a bit of a flu. So the key features for reselling, reselling is very basic. Amazon, this whole business model, it's not reinventing the wheel. It's something that's as old as, it's a tale as old as time effectively. You're buying something low and you're just reselling it higher. The only difference is instead of doing this in a bricks and mortar store, which is the older way of doing it, We're doing this on the Amazon marketplace. Now, I have eCommerce experience for about the last 15 years. Predominantly started on eBay. I'm sure most people will know about eBay. eBay is good. Don't get me wrong. It's fine. You can do a decent reselling business, but the problem is with eBay, you have to do the packing, you have to do the shipping, you have to deal with the customer returns. It's just not as smooth like on storage as well. Yeah. Where do you store the products? So it's just not. Great. Unless you have that set up, unless you can have a big warehouse and you have staff to help you, that's how you grow the eBay business. And I reached a point where I was doing it on the side of a job, but I couldn't really scale it anymore. It was just taking up too much of my time. Where Amazon, you just spend your time looking at spreadsheets, analyzing products and getting them to the warehouses and rinsing and repeating. All that extra stuff that takes up a lot of your time. You're paying Amazon effectively a nice fee. For them to do all that, which means you can focus on scaling, okay? So that's the key features of reselling. You're taking everyday products that sell on Amazon. So for example, a Lego toy. Really apologize for my throat. You take a Lego toy, everyone knows Lego. It's a big brand. You can sell that on Amazon. If you get a legitimate wholesaler, good supplier, you sell Lego toys all day long. So that's a brand. If I was looking at a brand on Amazon, And it was a Lego toy. I can see from the tools, and we'll look at the tools in a minute in the demo, but effectively you can see how many sales this product sells on a monthly basis. So say the Lego toy is selling 300 units every month. I can see, right, okay, for the last 15 years on Amazon Marketplace, this toy, Lego toy, has been selling religiously every month in and around 300 units. It's always maintained its price. It's always about 14 to 15 pounds. So what do you do? Okay, so you use the tools. To source and find this product and analyze this product. So if you can find a supplier that could provide you with that toy, say for five pounds, you're paying five pounds and you're selling it for 15. And you know, historically, looking at this for the last 10, 15 years, every month it sells for 300 units at 15 pounds. So why, if you bought this product, the likelihood Of that trend, i.e. sales drop, price drops. So you're looking for two things there. If those two things were to happen, yeah. You probably won't be able to sell it. But you've looked at the trend. You understand what you're doing. You're going, that's not going to change. That's not going to change because I buy this product. So the likelihood is you will make that profit. And that's it. That's effectively the game. It's a numbers game. You spread your money across as many different products. That's what we tell people to start. So out of 100 products, you might get one that the price changes or the sales don't quite work out or whatever. But the over 99 are going to be exactly how you analyzed it because the likelihood of that trend that's been there for month after month after month for years after years, the likelihood of that trend changing is just so, so slim. That's why I prefer the wholesale model because it's just about looking at data. Analyzing the data and almost having a sure thing when you push that order sheet. Okay. And that's the key features of reselling. So you can source locally. It's a win-win. I personally have a local supplier. That's not too far from me. It's a wholesaler. They have a little chain of shops all around the UK and Ireland. And I kind of, they're like a family owned business. So I like to bring them on board and they give me a good deal and we build up rapport over the last few years. So if you can find somebody locally, it's a win-win. And some of these might be A hairdresser or a hardware store, you might have supplies, contacts already that you can sell on Amazon. So effectively, we'll teach you how to set up the storefront, get everything set up and you might already have the contacts for a good price for the screw set or the hair dye and you can resell that on Amazon and you're helping maybe a local business. So that's a win-win and that's the benefits of locally sourcing because that could open up a door That other people will never have access to and that gives you a bit of a niche. So it's good if you know somebody or you can help somebody to do it locally. So it doesn't require huge investment and that's the big thing everyone thinks. Starting a business is huge money and most businesses, it would be a huge money if you wanted to open up, say, a restaurant or bar. You've got overheads, you've got rate bills, obviously, ranting bills, staff, furnishings, the list goes on. Big, big outlay to set up those types of businesses. Most bricks and mortar stores, big money to set up those types of businesses and it's a commitment. Probably a 12-month commitment to a lease, something like that. You could be down 10, 20, 30, 40, 50,000 pounds, very easy just to set up a business like that and there's really no guarantees as such for it to work out. Amazon FBA, Let's start off and I'm not exaggerating when I say 500 pounds, which is maybe six, $700. That's all you need. That's all you need. Now, you're not going to be a millionaire after a month. You're not going to have a Lamborghini parked outside or anything like that based on that type of money. But what I'm trying to show you here is the first sort of 30, 60 days when you start as an Amazon FBA seller really should be about learning the processes. It should really be about understanding how the marketplace works, how to pack a box, ship a box, making labels, adding products, analyzing products, going through all of that. That's it. That's your bread and butter. You need to learn that. Before you can really scale it. And that usually takes people a couple of weeks, a month, depends on how much time and effort you put into it and how much you're working at it. But allow the first few months just to iron out all those things. So if you're starting off with 500 pounds, that's more than fine because you're going to learn all those principles just the same as somebody starting off with 5,000 pounds. And then trust me, what I have found is once those first few sales start coming through, It becomes a bit of an addiction. Energy levels start to get more enthusiastic about it because you just realize that, hold on, I've bought these 10 products. They've all sold. They've made the kind of money based on the analysis. They've done the money that I thought they would. Then your brain just tweaks and goes, imagine I did 1,000 products like that. That's it. It's just a scaling game. So you might start off with 500 pounds, you might start off with 10 grand. It doesn't really matter. We focus on actionable actions that are going to be based on your return on investment and getting those things right. And if it's only 500 pounds, it's only 500 pounds. It's just a numbers game really. Everything else stays the same. So don't let that put you off thinking you need to invest huge. You really, really don't. And unlike the other businesses as well, if you were to try this, after a few months you went, It's just not for me. And that's all right. It might not be for you. You might just be one of them people that kind of has no motivation or, you know, you need to be told what to do or whatever. And there's loads of people like that and there's nothing wrong with being that way. This is about setting up a business and trying to change potentially your life or your flexibility, but you need to have it in you to be proactive. There's no boss telling you in the mornings, You need to do this this week. So you need to have a bit about you to be able to do this. But if you can do all that, there's no point procrastinating. Start now, even if it is on a small budget. Do it on the side of a full-time job like I did when I started. It's very easy. So getting started. You can actually launch a reselling business in two weeks. The quickest I've seen somebody do it is 10 full days from start to finish. They bought the program. They were actually on a long-haul flight. They bought our program and watched our program videos and did all the reading and learning on a long haul flight, which I thought was amazing. Very proactive, came straight back on Monday, set up their store, got their bank account set up, got everything set up very, very quickly. They got a bit of luck on their side. Everything just went perfect as well. I don't know what happened there. Someone's moved it. But yeah, everything just went perfect and they got their first sale within 10 days. Very unlikely anyone will ever beat that. That is amazing. But you can do it within two weeks easily. If you're proactive enough, you could easily do this in two weeks. So that's how quick. So from today, in two weeks time, you can start off small, build it up, build your confidence up. We always talk about managing your risk. You know, if you don't have a lot of money or you're unsure of things, don't panic, just start off. Build your confidence up. That's the best way because if you put pressure on yourself, that's when people start to get a bit nervy. Just trust the process, start off small, build up your confidence and you'll be fine. Identifying suitable brands, find the local brands. We briefly talked about that. You might have a local brand that you know. We'll not talk no more about that. Everyone's brands are going to be different, but look for businesses that offer a popular product. So the wholesalers that we provide you with is a list of 200 and these wholesalers are going to be everywhere, all around UK and Europe and they're a huge list. So the AMZ will give you an American one as well. So don't forget, these aren't going to be left out either. Effectively, it's a wholesaler that Amazon recognizes as a wholesaler because they're legitimate wholesalers and the wholesalers will be different. It could be health, beauty, it could be toys, it could be pets, homes, whatever. They might do all those things, but most of them are more specialized. So say it's a toy wholesaler. That toy wholesaler, they'll give you a list and the list could be 3,000 products, And you use software, AMZtools is one of them. And you just analyze, you just go through and find these products. A lot of it now is done with AI. It scans the barcodes that are on the back of toys or presents, you know, a barcode. That matches up with what is on Amazon stores. That's how they tie up, they match. It pulls out the data and says, okay, here's a match. So out of the 3,000 items, you may have 2,500 that are on Amazon. So 500 have gone straight away. Out of the two and a half thousand, you'll adjust the parameters. What I mean by that is you'll adjust potentially how many sales you want. So you're not going to be interested in something that's doing one sale a month. You'll want something that's doing at least 30 a month. You'll want profit of at least one pound or one dollar. You're not going to want something that's going to make a loss. You're not going to want to buy products that are going to take you a dollar loss or whatever. So you'll filter out and then you're left with maybe 500 products. And out of those 500 products, this is where perhaps the most tedious element comes. This is where you have to manually Check, right? Is this the right product? There's no mistakes. There's only so much the AI can do. When you're about to put down hard money to buy something, you want to make sure you've done it right. Don't ever trust the AI. I am very skeptical. But like I said, at $3,000, if it can get you down to $500 with a few clicks, that's half the battle. Out of those over $500, you just do your analysis that we teach you. AMZTools will show you and you just go down it. And then out of that 500, you may place an order of 200 units, 200 products and maybe it's a two grand order. And that's it. That's pretty much the game. Stuff comes or you go ship it directly to the warehouse. That's it. On to the next wholesaler, on to the next supplier. And that's how you kind of identify when they get you through their product sheets. That's how you build up the rapport. You start chatting, you start going, okay, listen, if I place a bigger order, will you give me more discount? And you start talking and you start building up the rapport with these people and that's how you connect with them and you build that network up. So profit strategies, finding the right price is crucial. That's ultimately it. You'll find you might get 10 toy wholesalers. And out of those 10 toy wholesalers, three of them offer you the same products. But guess what? They'll all have different prices. So again, you might have a toy wholesaler. Don't just think, well, I've got a toy wholesaler. They're OK. I'll use them forever. Always continually try to negotiate a better price with them by placing a bigger order or just naturally building up a bit of rapport or, again, looking for other wholesalers that might be cheaper, might be better, undercut them. Again, usually the bigger the order you place, the cheaper you get of goods. Our wholesale sheet will have Suppliers that start off with only £300 orders, then there'll be other ones that are five grand minimum order. It just depends, but chances are the bigger the order, the better the pricing. So again, that's part of it. It's scaling it up. It's going through all the different wholesalers, keep leveling it up, leveling it up, leveling it up until the point where you're ever content with the amount of money you're making. You're content perhaps with the amount of work that you're having to put in. Whatever it may be, it's entirely up to you. The thing can grow as big as you want it to grow. So it's important to, yeah, look for your competitors, make sure, you know, the products that you're, we'll use this in the live demo, but make sure the products that you're buying doesn't have a lot of competition. There's not a lot of other people selling the same product. You don't want to jump on a product that says it's going to sell 100 units, but there's 35 other sellers with 30 units each in the warehouses. Chances are you're not going to get many sales because there's so many people selling that product. So you need to research all that. But again, we go through all that in the live demo, which we're about to commence in a moment here. I just wanted to bring you to the website initially. So this is AMZScout. So what AMZScout is, and they're the ones that are hosting this, so we've been working with AMZScout for the last, well, pretty much since the start, sort of about five years. They do many different things. They're fantastic at the over-business model. The over-business model is private label or creating a brand. And there's a lot of different tools here. And I just wanted to bring this up because a lot of this, you'll see, the reason we're not talking about everything is firstly, it'll take you all night to talk about the amount of stuff they do. I just wanted to point out that they have a lot of AI tools now. And I really wanted to emphasize this because everything's going AI. And what I like about AMZScout is out of all the different tools that we would use, We find that AMZScout's got his finger on the pulse. They're always constantly updating their website, adding new extensions, new AI stuff, and it's really good at helping you with reviewing, analyzing, especially when you're new to doing this. I suppose the best way to explain it is I'm so in tune now to know what I'm looking for, but when you start off, You need little tick boxes. You need everything just to look fancy and almost talk to you as you're doing it. So AMZtools will talk to you and they'll say, yes, this is a good deal or this isn't because of this reason. And it just gets you thinking about things that you maybe will forget about. So that's part of why I want to show you this here. You can see new, new. I mean, these are new features that have just came out. And that's a credit to AMZtools for doing that. So that's their website. What we're going to do is we're going to look at actually a couple of extensions. So for those that don't know, Chrome extensions, you just simply type in AMZ. You'll see these are all the different extensions they have. Now I've already got them installed because obviously I use them, but I just thought I'd show you that's how you would go about getting them. So this is, let me close this for a second. So this is Amazon.co.uk. As I said, it doesn't matter if this is USA, Netherlands, Spain, it doesn't matter. The only difference is a little flag in the corner on the storefront and the currency. Everything else will be the exact same. So everything we're going to go through will be the exact same. It's just a different look potentially. This is a bin. You all know what bins are. Nothing too exciting about a bin. But what this does is, let me show you. So this is part of the extension here. So this will look a bit different. You're probably looking at this going, yeah, it all looks kind of the same. Things that are different are this and this. These are the tools. Now, this will help you find it for a private label product. You've done your analysis. You think, yeah, I wouldn't mind. Selling a bin. I want to be Mr. Bin Man. That's fine. You can be Waste Bin Man if you want. You can find a supplier. You just click this and all these tools automatically will go and find you similar products. Look how easy this is. We can see this is AMZTools. This is what they do. $1.89. I can buy this for $1.89 and we can see here this is selling for $12.75. Now if I scroll up, You can see 2466 sales per month per month. OK. And this person is making thirty one thousand and this this data, this information you're getting can only come from using this tool. There's no other way of getting it. So you can see that this outdoor dustbin is number one ranking. You can see BSR, best sales rank. So what that means is it just gives you an idea of how well of a product is selling. So believe me, number one, it can't be any better. So this is a great example. 31 and a half thousand pounds, I'm off from selling bins. And we can see that the bins on Alibaba are relatively cheap. So that's the private label side of things. I can't talk about AMZ tools without talking about private label. I've done private label. I use AMZ tools to find me products and I do the analysis, but we're trying to focus on the wholesale business model because I do believe that private label is more in an advanced level. Wholesale is where you want to start off. But I thought that was worth showing you. So that's a good deal. Now there's this little button here. We click, run the FBA calculator. So what this does. It calculates your profit. That's ultimately what's going to make a decision on whether or not you're buying something. So there's three things that I always look for in a product and it's going to be profit, it's going to be sales, especially when you start this, you don't want a product that's not going to sell well because you're maybe starting off on a small budget. You don't want your money wrapped up and something's going to take three months for it to sell. You want something that's going to hit the warehouses and be sold within the week. So you're going to target ones that are going to be high sales. Don't get me wrong. There's plenty that I have that maybe sell 10, 20 units a month. That's fine. There's good profit. I'm happy with that. But at the start, money's tight. You probably would be better targeting fast sales. But generally speaking, profit, sales and competition. They're the three things that you'll want to be checking out. So as we know, this is £12.75. This is where you'll put the product cost. So when you scan, you use the tools to scan all them wholesale sheets. The wholesale sheets usually come in an Excel format or CSV file or whatever. The AI scans it and it will input the product cost. So when you've got the product cost, say you know, well, we've just seen it. Say it was what, three, we'll just put in three. So three pounds. 12.75 is the product price. The product cost is £3. And if we go over here, what you'll see is there's the FBA fee. So Amazon, out of the £12.75 sell price, they're going to take £1.91. That's for packing, shipping, storage, customer returns, all of that. That's what they take. The profit is going to be £7.84. So I know if I can source that for three, it's selling for £12.75. I know that I'm going to make £7.84 after Amazon FBA take their fee. My return on advancement in terms of percentage is 261% return. The average return on money put into the S&P, the top 500 companies in America, on average per year is 10%. So on this one product, I could be getting 261%. So this is why I, as an investor, like to do Amazon as well, because it's a great place to put money and watch it grow exponentially. And again, by just working on my laptop, working on my phone, I don't have to go into a warehouse, I don't have to deal with customers. That's a massive, massive point for me. And I really want to emphasize that daily. So we know 2,466 units a month is going to put me in about 19 grand. If only, if only they were all just as easy as that. There will be more complicated ones and these are all different types of bins. Same principle though. You hit the tool, you click on the run and they'll bring up the data ready to grow. So expanding your product line and improving efficiency can help you scale up. So we always tell people at the start of this, don't go all in on one product. It's so tempting. See when you get these wholesale sheets through and the data, the AI is putting all the information out, the tools are doing it all and you're looking at it going. If I buy this makeup set, it's going to sell 1,000 units a month. I'm going to make £10 a unit. I can get my hands on 1,000 of them. I'm going to be a millionaire. Very, very tempting to go all in on that product. Don't, just don't do it. Don't take that opportunity initially. What you're looking to do here is build up credibility with Amazon. We're going back to what I was saying. The first three months is about learning the storefront. It's about learning how to pack a box. It's about learning how to analyze products, how to grow and scale the business, negotiate with suppliers, learning all those basic foundations. See it almost as you're in school. You're learning something here. This isn't about just going in hot. Take your time. I've seen it too many times. People make the same mistake and it's so frustrating because you tell them don't do it and they do it. And I understand why they do it because the calculator spits out they're going to do £30,000 in a month. That might be the case. But what happens if you've made a mistake? Because you're new. You don't know what you're doing. You've made a mistake. And you're stuck with all these goods that aren't going to sell. And I've seen that happen. You're screwed. So trust us. Spread your money across as many different products as possible. Expand your product line, toys, makeup, home, house, whatever it may be. Spread it across as many products. That way, Amazon are going to start seeing that you're, well, diverse. You can be trusted. You've got legitimate wholesalers. At the start, Amazon are going to kind of want to vet you. You just can't join Amazon's marketplace and just start selling and they're not going to ever ask you for proof. They're going to ask you for proof straight away. And all that is, is an invoice from your legitimate supplier. You're just going to go, here's the invoice. I told you I bought it legit. That's it. They'll do that maybe 6, 10, 15 times at most. That's it. They'll leave you be. Once you've proved to them that you're buying legitimate goods, they're not counterfeit, you've built up that trust, they'll leave you be, then you can start adding more and more products. So there's several reasons why you should spread your money. Manage your risk. Have more products means if you've got obviously many different products, chances are you're going to get more sales because you're not just relying on one product to bring in the sales. So there's many different reasons, but the main one is to build up that rapport with Amazon. Let them build up the trust with you, build the partnerships up with different suppliers and aim for your six figure goal. But you need to go through the process to understand, A, is this for you? Can you sit at night after work or can you Do this full time, initially start off, wake up on Monday morning, turn the laptop on and go, right, I'm going to do three hours of sourcing. I'm going to upload all these Excel files. I'm going to let the AI do what it does. And then I'm going to spend the time and I'm going to look at this. I'm going to put in the practice, the teachings. If you can do all those things, there is absolutely no reason. I'm actually 100% confident that Amazon FBA will work for you. Because it's not rocket science. But there is a process. You need to learn it. You need to have the right help to do that. But you could easily scale this to six figures or more. I've seen it done. It can be done. And you're going to probably ask maybe, what's my return? I like to float around six figures because I actually do this. I do day hunters. I do an investment thing. I do reselling on eBay. And I also have two young kids, six and three. I do content creation. I've got a TikTok channel. I'm a finger in a lot of different pies. I love the flexibility that Amazon brings. It allows me to work two days a week at it. That's all I do. But obviously there's limitations because I'm only putting in two days a week. I can only scale it so far. My other business partner in Deal Hunters, she does this full time. And when you get chatting to her, she's serious inspiration. I'm more the guy, if you've got the side hustle, you want to kind of make 3,000, maybe 4,000 pounds a month, but you know, you don't want to work. 40 hours a week for it. I'm your that guy. Rasna, that's her name. She puts in 50 hours a week and she's clearing a mill. So it just depends. It depends on what you want, but Amazon can be what you want. I think when the kids get older and they're in school more and I'm not having to do pick ups and drop offs, I'll start putting more time into this. I know the business model works, but I've got a nice place right now where I've got my wholesalers and I just have to replace an order. Pack it up, ship it in, replace an order, pack it up, ship it in. The last time I got a new wholesaler on was about seven, eight months ago. So that's just me. It's completely flexible is what I'm trying to demonstrate for you. So, best practices. These are very common questions you get asked all the time. So, hopefully, these will answer your questions. But if they don't, again, feel free to put your questions in the Q&A. We will go through them shortly. How do you get approved to sell products locally or well-known brands on Amazon? I think I've already explained this, but again, I'll just go over it. When you go and find a product, you do your analysis. You want to add that product to your inventory. So effectively, you're just adding it to your store. So you'll have a blank canvas and you'll just add the codes and the codes are the products. You'll add that code to Amazon. You might be able to sell it straight away, but chances are you won't be because you're brand new. And all Amazon will do is bring up a list of tick boxes and it will be We need to see proof of purchase. It needs to be within the last 180 days. It needs to be a minimum of 10 units, blah, blah, blah, blah, blah. It's just little tick boxes. And all you have to do is get that information, send the PDF to Amazon's associates, the team. They look at it and go, yep. That's everything we're looking for. Approved. You can sell it. So effectively, before you even place an order, you'll add all these codes to Amazon and you'll work out the criteria. You'll work out Can I sell this foodstuff? Or do I need approval? If you need approval, you'll have to work out, okay, I can only get my hand on two of them. They need me to buy 10. I'll not buy this one. So you'll just work it out. And then, like I said, over time, once you've done it enough, they'll stop asking you for proof. It's not every time. It's just at the start, okay? Do I need a registered business or can I start as an individual? Both is fine. You can do either or. You can go as an individual and then grow it to a business and make the switch over. It's just an admin thing really. We can help you with that. So again, it's entirely up to you and what you want out of it. We would always recommend the business. The reason being, it's not a lot of money. I'm not entirely sure With the situation in America, how to set up and the cost, but in the UK, it's 50 pounds. It's not a lot of money. That sets up the business. But the reason we like to set up the business is because this, you go in with the right mindset. Unless you're looking just to make a few hundred pound and that is the goal. You're topping up a pension or something, that's it. Fair enough. But if you're looking to grow this to a proper business, you're going to want to be a limited company for several reasons. It allows you to sell the business later on in life very easily if you grow it to something successful. It creates a bigger image. There's tax benefits to it as well, but it creates a bigger image as in there'll be some wholesalers that won't want to deal with an individual seller. They won't want to deal with somebody who's small fry, let's say. You deal with somebody that's a company, and we show you different tricks how to set up a website and grow it to the point where a wholesaler or a brand, we show you how to get in with brands directly, cut the wholesaler out. There's a whole system to it. And that image goes a long way of getting in with the bigger sales or bigger brands. And if you get in with the bigger brands, you get better pricing. But I don't want to overwhelm you. Effectively, you can do either or, but we recommend the business. And I think if you go in with the right mindset, I want to make a success of this. If you go in as an individual, straight away, you've already created an element of doubt that you're not fully thinking this could work out for you. And as I said, as long as you follow our processes, I can guarantee you that this will work for you as long as you just follow the step-by-step program. So how do I know if a brand is already being sold on Amazon and if I'm allowed to sell it too? Well, like I said, if you get the spreadsheets, it'll scan it and find the match for you. But if you don't have any spreadsheets and you just want to know, well, search for it. It's very straightforward. You can use AMZ tools to find the products that way, or you can just go into Amazon storefront, normal page and just type in Lego, Harry Potter or whatever, and it'll come up and you can find the product itself. That's it. Now, AMZtools can also tie into your seller store and it will give you an icon. So it'll tell you, yes, you can sell this and that makes life a lot easier. But if you didn't have any of that and you just want to do it old school, as they say, you do what I just said. You add the barcode directly manually into it and it'll tell you if you can sell it or not. But the reason I use tools, specifically AMZtools, It's because it speeds everything up. This comes back to an hourly rate. This comes back to time is money. This comes back to time is my own. I don't want to manually do half of this stuff if it's going to take me five hours to do it. I would rather pay 20, 30 bucks a month if it's going to save me 20 hours a month. Does that make sense? Because I value my time about 50 pound, so, well, $70 an hour. That's kind of my going rate. So to me, if I save anything more than half an hour by using these tools, it pays for itself because I can use that time to source a product, spend time with my kids, whatever matters to me. So that's why I use these tools. I use other tools as well. There's plenty of different gadgets and you can get overwhelmed by it all, if I'm honest, but it's no different than buying a mouse that has those different click buttons. I just prefer things to make life quicker because if I can get things done quicker, I can spend, my output becomes a lot higher. And I went a wee bit sideways there, but hopefully that makes sense. What's the difference between wholesale and private label? At the very start of this webinar, I explained this. To me, the wholesale model is just looking at historic data. It's jumping on listings that already sell. You can already tell that Amazon or people are buying this on Amazon. You can tell how many sales it's going to do and you can tell how much it sells for. So the only thing that you don't know is can you source it? And at what price? So if you know you can source it, can you get the right price? If you get the right price and the profit calculator on AMZ says you're going to make 200%, again, the likelihood of that trend changing It's slim to none. It will happen, of course, but like I said, it's something like one out of a hundred. The likelihood of a trend over a long period of time changing because you've decided to buy that product is very, very slim. Very, very slim. And that's why I like wholesale because there's a level of cost certainty. Now, private label. AMZTools is the best as it comes. It will do all the sourcing for you. It'll bring you the Alibaba. It'll tell you about the keywords, how to create a listing. It does all of the stuff for you, but the element of risk comes in. You might not have done the supply right. You could be jumping on a hot trend product in that moment, but by the time China gets it to you and you get it packed up and you do your test run, it might be two months before you launch it. But guess what? There's 10 other people that have decided to do the same thing. Boom, market gets flooded. You also have to spend money on advertising. Amazon are not going to just push your product because they love you. They're going to want pay to do it and then you're hoping the algorithm kicks in. There's no guarantees of that ever happening. And lastly, if you really want to do private label, do it the way I did it. Do it wholesale and then move to private label. Build up the rapport with Amazon. Let Amazon see that you're a good seller. You buy legitimate goods. There's not going to be as much scrutiny when you do a private label. But when you do that private label first, they're asking you for everything. Certificates, proof. Is it safe? Does it require batteries? Is it hazmat? All this legislation. It's tough. So you do the wholesale, learn Amazon business model, learn how to pack up and do all this, cost certainty, you can analyze the goods, you're giving yourself the least amount of risk and then grow to do them privately. Well, that would be my recommendation. Can I pay on listings that already exist or do I need to create my own? As I said, you're jumping on listings that already exist, that already sell every month. I'm not going to go over that again. How do I check if a product from a local brand is actually profitable to resell on Amazon? Well, I showed you in the demo. You used AMZtools and it analyzes all the different products for you and effectively you just make sure that the profit is right. That's it. It works out the calculation. You don't need to really know how it's calculated. It's calculated on storage fee, prep fee, shipping fee. Amazon's fees are wild and wonderful and a lot of it's down to the size of the bin. Is it a small product? Storage is going to be high or low as AMZ's AI pulled out. It clearly explained to us that it was going to be costly to storage because of the size of it. So there's wide calculations that go into it, but AMZ tools work it all out for you. You know what your profit is based on your cost price. So that's how you know if it's profitable or not. What are the risks of getting IP complaints or counterfeit suspensions and can you avoid them? The only people I ever know that have any issues with Amazon in terms of counterfeit suspensions are people that are buying counterfeit goods. Very, very tempting. I'll briefly tell you about a story. There was a guy who bought, do you know, inside wheels, the wheel caps. It was a Volkswagen wheel cap. He was buying them from eBay or OnBuy or something, and they were clearly counterfeit. He was buying them for two, three bucks or whatever. And he was reselling them on Amazon for 20, but the legitimate ones from the Volkswagen were going for 50. People were happy because they were getting a bargain in terms of 50 to 20, but they all knew they were fake. The reviews started coming in. They're not legit, they're fake, but cheaper than 50, cheaper than 50. Then people started realizing, hold on, I'm paying 20 for a $2 item. Needless to say, it lasted a few months. He did make some good money. Amazon came along and asked, we're not accusing you of anything, but will you provide us with the invoice? Couldn't provide the invoice. Accounts suspended. We were able to get him back online, but that's nowhere here or there. Just don't do anything dodgy. If it feels too good to be true, it likely is avoided. Buy from the wholesalers that are legitimate and you'll be fine.