Amazon FBA on a Budget: How to Start Selling Low-Cost Products

Amazon FBA on a Budget: How to Start Selling Low-Cost Products Speaker 1: Again, who currently here has an Amazon brand selling with FBA? I can see a few people. Jan from LA, just a visitor says, looking to start a sale on Amazon. I've done a little bit on eBay. Janice says, reside in Georgia, have little knowledge but trying to have the finances for expenses. Great. This will actually help clear that up as well that we're going to cover a lot of that stuff. That's the next question. Who here is looking to get started with an Amazon FBA brand? Because in my opinion, this is the best way to go and I'll explain exactly why in just a minute. So tell me if this is the kind of business you are looking for. Basically, I don't want you to be trying to do a business that isn't going to be like this experience. So the ideal Amazon FBA brand to me, you'd be able to find products that you can sell for a profit. You can order a thousand or more of those products and not run out of cash. You can also launch and market those products without running out of cash. You can also have some money left over to place a deposit on a reorder once the product starts selling well. The products sell well because you have a great launch plan that fits in your budget. The products return profit within three to six months and start generating monthly income for you to extract from the business. And you're able to launch another product because you have a profitable business from the first product. So tell me if this sounds like the kind of brand and the business model that you would like to see for yourself. Because for me personally, this is the type of brand that I run. And this is the type of brand that I want for any of the clients that I work with. So tell me, you know, if all that stuff looks good, then I think we're gonna be able to kind of come to a common ground here. And I'm gonna show you something that I think works for you a lot better than what you might've seen out there already. So Juan says, sounds good. Unnamed visitor says, love the business model. Akif says, have a little knowledge, but trying to have the finances for expenses. That's great. So that's kind of what we'll talk about today as well. So is this the kind of business you have been hoping to build on Amazon? Someone, a visitor just says, definitely interested. Great. Are you struggling to make a brand like that? So for anybody who actually is an active seller, my guess is you're probably struggling to make that work for you in that way. Don't worry, either way, if you're either a current seller or looking to get started, you're in the right place. So here's what we're gonna cover right now on this training session today. So the first is why every guru is wrong when they say you need a $30 plus product. You don't, I'm gonna show you why in just a minute. We're also gonna cover why less expenses are actually better for you to sell. We're gonna talk about how to find these products. We're gonna talk about how to analyze these products. And we're also gonna talk about how to choose the right product to launch for you, not just, you know, generically or hypothetically speaking. You have a specific budget, you have a specific game plan, how much you wanna kind of put into your business. And you have time and effort constraints. Everybody does. You can't work 26 hours a day when there's only 24 hours in a day, right? So everybody has constraints. So if all that sounds good, type this sounds good to me or put something in there that says this is what I'm looking for. This is kind of what I'm interested in. I want you to pay attention because this is going to be a pretty, I won't say mind-blowing, it might be a little bit mind-blowing for some people. I just talked to someone yesterday. His name was Luca. He was a 20-year-old. He actually said this was pretty mind-blowing because when I showed him the cost of everything, And how he was trying to launch a product that was going to cost him $76,000. He didn't know that up front, but when I showed him the tool that I'm going to use today, referred to him and said, you know, hey, this looks like $76,000 is what you're going to need to make this profitable. He said, I don't have that money. I said, well, then probably don't launch that product. So this is stuff that I'm working with, you know, people right now, clients right now and potential clients right now every day. And I want you to see what it is. So let's go ahead and get started. Now that I know a little bit about you and who you are and why you're here, I'm going to just quickly and very briefly give you an intro of who I am just so you know who the heck is giving you advice. So this is me. My name is Isaac Kuhlman. I've been selling on Amazon since 2013. I've sold over $12 million in sales between my own brands and brands that I ran for others, ones that I actually managed on my own for other people who basically just didn't want to touch their own business. I also created three separate seven-figure Amazon training programs. I've worked with thousands of sellers to improve their businesses. I've been self-employed since 2015, living free of a daily commute or soul-sucking job. And this is also me. I don't pretend to have millions of dollars in the bank. I work in my businesses every day. I do not pretend that this is passive income. I also drive a Toyota, not a Lamborghini. I'm not one of those guys that goes out here and pretends like I've got all this money and then I'm going to go ahead and just return that car as a rental because I only got it for an hour. I'm not even going to pretend that. I'm telling you that I'm a real person. I don't do any of these crazy gimmicks to try to get your attention. I don't find value in overhyping things or using fear to get people to work with me. I work hard with my clients to help them succeed in their businesses as well. So what I do in my business, I turn around and show to my clients and tell them this is exactly how I can be successful so can you. There are just a handful of clients I've also worked with just so you can see what kind of results have come from me working with people. So this is Tony Charmley. He said, after five years in the business, I finally hit the $100,000 club today. Thank you. Without your training, I don't think I'd be posting these 30-day numbers. Time to crack open a bottle of the bubbly. So that's $100,000 in one month. So this is Tony. He's a great guy, Australian guy. I don't know if he's actually from Australia, but he lived in Australia. So yeah, it's been a long time since I've talked to Tony, but it's been, you know, seeing $100,000 for him was an awesome experience. This is Jo. She's actually from England. Her quote was, okay, this just got real. 10X the sales in the USA, 14X in the UK. I mean, that's pretty great results. Heather said, the first thing we noticed was in the last, in the first five months, we saw a double increase in our sales. So first five months of working with us. And from there, our partners and I made a target that we wanted to hit $200,000 in a 30-day period. And at the time we were at 132, so obviously that could be possible. We said we were doing well, but we wanted to do better. Within two months, we not only hit the $200,000 target, but we actually hit $300,000 in sales in a 30-day period. Pretty tremendous stuff. Frank says, whoop, we hit our $50,000 goal a couple of weeks ago, but today we hit our super duper, wouldn't it be nice if goal, $70,000 in 30 days. Now I got to tell you guys, this is a disclaimer. Obviously, it's mandatory. Any shared results that I give you are not guaranteed or even typical. I'm not saying you will get these results. I can't guarantee that you'll ever even make a single dollar, you know, selling products on Amazon as I don't know what actions you'll take, if any, or any advice that I give you, what you would do with it, right? So these are people who took the advice, followed it, you know, put their work, put the hard work in, did everything that they needed to do and then got the results. Not everybody's gonna get the results, right? So I can't guarantee anything. That's obviously illegal anyway. My goal for this training is to give you actionable insights that will help you launch products on Amazon FBA within your budget that will help you generate sustainable income. Let's get to the training, shall we? Let's talk about the first question you should be asking yourself. A lot of new people here, so I want to kind of cover things from the base up, right? Some of you guys might be asking yourself, what does it even mean to sell on Amazon and how can it be done? There are actually several ways to sell on Amazon. You might do wholesale, you might do drop shipping, you might do a lot of other things, right? You might even just sell digital products. But the most profitable and most scalable way to sell on Amazon that I've found is via Amazon's FBA program. Now let me quickly explain the Amazon FBA ecosystem for brands. So what is an Amazon FBA brand? Sorry, what is Amazon FBA? It simply stands for Fulfillment by Amazon. You send your goods to Amazon. When a customer buys your product, Amazon ships it and handles almost all customer service. You do very little once the inventory is at Amazon. You basically are just trying to get it to sell, but you don't do any shipping. You don't do any customer service really. You don't do a whole lot. You just are making sure that your ads are running, that your product's ranking, you're tracking your metrics. You're kind of just watching and trying to build it up. You're probably thinking, what do you mean my products? Because that might be a little bit of a foreign concept to a lot of people, because most people just think, oh, I resell other people's products. Actually in this scenario with an FBA brand, you're gonna be selling your own products. I'm basically saying that you'll create your own brand of products and sell them. Like there's a tide out there, you would have, you know, if you're selling laundry detergent, you'd have your own version of laundry detergent. This is what is known as private label selling on FBA. So why do I recommend selling your own brand? Well, here's why you should create a brand. You control profit margins, unlike dropshipping or wholesaling, which only allows you to sell at the lowest prices. Basically, the only way you can get a sale is to compete with other people on the lowest price. You leverage the existing market, the people that are already there, the brands that are already there, and Amazon's platform to put your brand right next to top sellers. So if tide's there, you can get there with your own version of laundry detergent as well. You pay a fraction of the marketing that big brands do to get awareness because Tide, for example, will have TV commercials, radio commercials, billboard ads, all that stuff. You don't pay for any of that. They're already attracting clients to these search results. You just need to find a way to get there on Amazon, which is way cheaper than doing all that other stuff. You also cut out the middleman of retail stores to give a great value product to buyers. So you're basically cutting out a third party who's going to also increase the price so you can sell at a lower price at great value to the actual shoppers on Amazon and you're able to directly sell to customers from there. But the biggest reason to create a brand out of all that stuff, there's one really good reason. It is a sellable asset with a value that is not limited, meaning you can make millions of dollars in your brand and one day you can turn around and sell that as a valuable brand to somebody else who can take that and run with it as well. So you might be getting a seven-figure, eight-figure payday if you do things well. So that is, again, not limited. There have been brands on Amazon that have sold for $100 million and they started it exactly the same way that I'm gonna show you today. I have coached several sellers who have sold their business for over a million dollars. Three, as far as I remember, it's at least three. So at least three people I know and I've coached have sold their business for over a million dollars. I also have two that make more than a million dollars that have been looking to sell their business. So there's at least five sellers that do this. If you want to build a business that allows you to create a sellable asset, then you need to know how to build a brand. There are six major steps to selling basically your own branded products on Amazon FBA and I'm gonna quickly cover them. So here's kind of the flywheel of these six main things. So the first thing is you create your own brand around your passion. So a brand like any of these, Wendy's, Nestle, Pepsi, GE, Baskin-Robbins or Nike, something like that. Obviously, you're not gonna Build a general electric where you're selling massive appliances unless you have a lot of money, but brands like that, right? Recognizable brands, but you're gonna create your own version of it. Then you're gonna choose the products to sell based on research around a niche or an interest that you have for your brand. Then you're gonna find suppliers for those products. Then you're gonna basically buy those products and ship them to the goods, send the goods to warehouses. And then you're gonna set up your product listing page, your ads and some other things. And that's when you're going to launch and market the product. After that, you basically just repeat steps two through six, because you already got your brand. Now you just need to keep finding new products and keep doing this in a flywheel effect, right? That's the FBA cycle overview. And there are definitely a lot of other things to do and understand, but that's the kind of basic six major steps. Now let's talk about how you can start doing this yourself with low-cost products. But first, let me dispel the myth that you can't sell products under $10 and generate income on Amazon FBA. So why is every guru wrong when they say you need a $30 plus product? I'm not a rocket scientist, but I can do some pretty basic algebra and math tells me that the more expensive products are, the more they cost you up front. So if a product is $6 and you got to pay $2 in shipping, well, that's $8 per unit just to get it to Amazon. And if you're getting a thousand of those, that's $8,000 just for inventory, just to get it into Amazon, right? And just by using some basic spreadsheets, you can easily determine if a product can be sold for profit at a given price. Very simple spreadsheets and I'm going to show some of that today. So here's the tale of two products. So we're going to go down this list and I'm basically using real data. These are examples of real products that I or my product or my clients sell or very close numbers to them. So product one is a $9.99 product. Product two is $34.99. Right away, you're probably thinking, well, product two is definitely gonna get more profit per unit and more profit per month, right? That's usually what most people assume. Well, let's talk about this. So after the 15% Amazon commission for being on their platform and selling their product, that's 15%. It's standard across pretty much everything except for a few different categories like media and stuff like that. But that's $1.50 off the $9.99 product. It's $5.25 off of the second product there, the $35 product. Amazon pick-and-pack fees, well, if you sell under $10, you actually get what's called low-priced FBA fees. So under $10, you get lower pick-and-pack fees. In this case, it's $229. It's a very flat product. It's small and it can be, you know, easily, you know, there's tons of these products. You can have a lot in a carton. So then $6.05 is for the product that's at $34.99. That's a very typical FBA pick and pack fee for a product about that price. Goods, maybe $1 for the $9.99 product and $5 for the $35 product. Those are pretty standard. Freight cost, $0.20 and I'm being lenient there on that product. Number one, the freight cost is probably more like $0.08 to $0.10. And on product two, a dollar. It probably is between 80 to $1.20. So I put a dollar. Sales per month. Now this is where it gets interesting because on a product that's about $10, you usually get more sales. So I'm saying that this product's gonna be about 20 sales a day for about 600 sales per month. Now on the $35 product, it's gonna get about five sales a day for about 150 a month. And that's the reality of a lot of these products. The more expensive a product is, the less likely customers are just gonna keep buying it unless it's a really well-known or really highly reviewed or rated or has really good keyword ranking, something like that. But for most startup sellers like us, it's gonna be a lot harder to sell a $35 product and get a good amount of sales per day. So if we look at that and then we say, all right, 18% of our advertising cost per unit is basically a standard what they call tacos. And this is basically the amount of spend you would have per unit for your advertising. 18% is a good number to be profitable at. So I said 18% of obviously $10 and 18% of $35, then you get $1.80 and $6.30. So I'm just going line by line here, trying to make the math very simple, not trying to overcomplicate anything. 18% is obviously of the price, the selling price. It's usually what it would take to get a good profit. Look at that, the total profit per unit after ads is 320 for the product one and 1139 for product two. If I just stopped there, you'd say, I'd still sell product two every day, right? I wanna sell product two every day because I'm gonna get $11 of profit per unit after ads. That's what most people would say. I'm gonna kind of maybe blow your mind a little bit here when I show you the next slide. The total profit per month, you actually get more from product one. On a $10 product that makes only $3.20 profit, which is still a 32% profit margin after ads, you make $1,920 per month. On product two, you only make $1,700, well, $1,709 basically per month on that same, on that. Like I said, generally speaking, when you sell at a higher price, you get less sales per day. This is just standard. Now, I will tell you that on a lot of my products that are under $10, I will get 30 plus units per day. 20 is just kind of on the low end. I'll get close to 1,000 units per month on a $10 product. And maybe at best, you're looking at maybe 10, 18 units for a $35 product. So almost always, the actual total profit per month is better on product one, the cheaper, less expensive product than product two. There's a lot of other things that are bonuses about this, but I'm going to cover kind of a lot of stuff in the training today. So I'm not going to spend too much time on just this. I just want you to understand that if you're looking at these two products right now, and obviously one's going to have, you know, high investment, the other one's going to have low investment, like a dollar per unit for goods. That's not very high, right? Versus, you know, five, six dollars per unit for goods. Different investment strategy, right? So you might only need three or four hundred of product two, you might need a thousand of product one, but you know a thousand dollars for product one versus you know, whatever it is twenty four hundred dollars and you get more return, right? So that's what I want you guys to see is what you put in and what you get back. The return on product one and the investment that you put in are both better. So keep that in mind. This math shows you That you can make as much or more profit from a low-priced product, right? Are we pretty clear on all that? But what no one else tells you and that I'm going to say, Stu, this is actually live just so you know. But what no one else tells you and that I'm going to say is, you might not be able to afford the more expensive product. You might not actually have enough money in your budget to buy the product and launch it. More people fail on Amazon because of no cash flow than lack of profitability. Here's Michael Dell. He was, you know, Dell computers. You guys are probably pretty sure of that. We were always focused on our profit and loss statement, he says. But cashflow was not a regularly discussed topic. It was as if we're driving along watching only the speedometer when in fact we're running out of gas. The gas obviously being the amount of cash, the amount of available money they can do to grow the money, right? Or to grow the business. So if you're just looking at profit, you're only looking at speedometer. So profit per unit might be great. But if the sales aren't coming, then you're not getting much actual cashflow back. You need to have cashflow in your business. This is the number one reason why people fail on Amazon. The main thing you have to consider when launching products is how much money you have available, aka cash flow or budget. So why are low-priced products better for you to sell than a high-priced product? Well, that's what I'm talking about. Why less expensive products are better for you to sell. I'm going to first tell you about a few benefits of low-priced products, then I'll show you how they actually produce income. So here's some benefits of low-priced or low-cost products, low-priced costs either way. High conversion rates. People don't think too much about, oh, it's spelled too much. All right, whatever. Got a little typo in there. People don't think too much about a $10 to $20 purchase. If you actually think about your own shopping habits on Amazon, right? If you see something that's $12.99 or $9.99 and you click it, it looks good. You just hit add to cart or buy now, right? You don't sit there and research every single version of it. Whereas if it was $50 or $35, you might research quite a few things just to see which one's the best one. If it looks good at $10 or looks good at $12 or $15, you're probably a lot more likely to buy it, which means you don't click around and do a little searching, right? So higher conversion rates, you might have 20, 30, 40% conversion rates. For products that are under 10 or $20. You'll also get low return rates because people don't tend to care to return a 10 to $20 product. Even if it's bad, they don't generally actually wanna go either way to return something that only cost them $9 in the first place, right? So that's good. But obviously you don't wanna have bad products. You wanna have high quality products. But again, low return rates is a bonus. When you have high price products, people will absolutely want that money back if it doesn't meet all their expectations, right? They'll say, hey, this is $50. It's not working the way I want, I'm gonna send it back. So high return rates there. There's also a high sale ceiling or volume ceiling because more people buy everyday good quality products on Amazon than high-end or more expensive purchases that require more information or even touching or putting on the product, right? Especially in apparel, you know, people will buy apparel on Amazon, but they'll buy like three of the same thing from three different brands, you know, same pair of pants basically, see which one's the best and then return the two that they don't like. So in apparel, for example, your return rates could be up to 30% or even higher, which you definitely don't want because it's very hard to make profit when you're getting high return rates like that. It's easy to get good reviews if you have a good quality product that does what it says basically that it'll do and you sell at a price under $20, then people will give you way higher star ratings and better reviews. It's not the same if it's a product and you're selling at $50, it has to still be really, really good for them to justify that $50 price tag, right? Because they know that they spent $50 on it. Most trained sellers, this is another benefit, Most train sellers, people who do Amazon FBA training, don't know how to find these types of products because every training program says to avoid them because they're trying to focus on profit per unit instead of cash flow or income. My goal, again, for you is to find income generating products that you can afford, right? That was the goal of this entire training. That's my goal of, you know, this brand and this model for everybody, to find products that actually pay you as the owner into your pocket. Also, profit per unit doesn't matter if you get very low sales. So if you get like five sales a day, you're probably not going to be very profitable. You're probably not in terms of overall profit per month because you still have to pay for ads. You have to do a lot of things. Your business has expenses that rack up every month, your subscription, your bookkeeping, all that kind of stuff. The business has amounts of money that it requires in order to be paid to be profitable. So you need to find things that are generating cash flow to pay for those things and then also pay you in the end. Basically, you only generate income if you get good sales on high products, but on low-priced products, you're going to get those sales because it's a lot more high conversion rates, high sales ceiling. It's a lot more likely that you're going to get good sales, so you will generate income more likely from these types of products. Does that sound good to you guys? Does it sound like Everything that I'm saying here makes actual sense instead of just saying, hey, go find $30 products or higher and then an $11 profit unit that, you know, I'm breaking it down so you can see where the income comes from that pays you, not the profitability, right? Let's go to the next one. So why do most sellers look for high profit products? Why do we actually, why do other gurus, experts, whatever you want to say, why do other people talk about these high profit products? Because they're all looking for what a home run product would look like every time. Everybody wants this, you know, $10,000 in profit per month from a single product. I'm not going to tell you that. I'm not gonna tell you to look for a home run every time. Do you know any baseball players that hit a home run every time? Everybody here familiar with the sport of baseball? If you're from country, maybe cricket. They're not trying to hit sixes in cricket every time, right? They're just trying to not to get out, right? So, you know, get 50 runs, not out, not a six every time, right? So don't hit a home run every time. I don't know if anybody likes cricket, but I do like cricket. So I'm one of the weird ones. This is a concept that the movie Moneyball actually Talks about. Has anybody ever seen this movie Moneyball? It's with Brad Pitt, Jonah Hill. It's a movie that basically talks about the business of baseball. So I'm gonna kind of cover the kind of general kind of sense of what it's about. So if you are familiar with the movie, the book or a real scenario, let me break it down in a nutshell. The general manager, his name was Billy Bean, I believe, of the Oakland Athletics baseball team is He had a problem. He was a small market team trying to win against teams with way more money. The Yankees, the Red Sox, Dodgers, all these teams have way more money. Not all those teams are in the AL, but get my point. All these teams have way more money and they're trying to win against these teams. Instead of trying to hit home runs, steal bases and focus on individual players, he decided to use metrics. They called them Saber metrics to find players who could get on base. Which leads to more runs being scored. More people on the base leads to more people being batted in for runs. More runs on the board led to more wins. He stopped focusing on individual players and focused on the team as a whole and how they could get more runs for their money. This concept was adopted by the Boston Red Sox a few years later. The A's didn't ever win the World Series. They got a lot of wins. They got to the playoffs. They couldn't kind of get over the hump because they were a small market team. However, this concept was adopted by the Boston Red Sox a few years later. They actually have some money so they could put some into pitching and stuff. And they won the World Series for the first time since trading Babe Ruth. That was in 1918, I believe. Yes, first win since 1918. It was an 84, 89 year, something like that, drought. The Boston Red Sox finally won because they adapted that model of let's get on base more, let's get more runs. If you get more runs, you win games, right? So that was the whole concept, not home runs, not stolen bases, not individual accolades, not who's got the fastest pitching arm or whatever. It's the idea of getting more runs. So these saver metrics actually turned out to be a really good idea. So how does this relate to Amazon products? I'm gonna tell you, don't try to hit home runs with products. Try to get runs on the board, get money in the bank, get a product that'll get you profitable, get a product that doesn't cost you a ton, but still generates income every single month. This is a light bulb moment. I think you should kind of snapshot this in your head. The best way, not to do, the best way to make an income on Amazon is to have less costly products using less of your cash and getting quick sales because that'll turn around and generate cash flow. Obviously, they have to be profitable. Now, that's the part that we always want to talk about. Make sure you sell at a price that, you know, is profitable. Make sure you don't overspend on your ads, all that other stuff. That's a lot more, you know, the rest of the launch marketing plan. But the first step is finding these lower cost products that don't take up all your cash flow and So you can actually launch and market the product later, right? So that is the way that you can make an actual income on Amazon is to have less costly products, using less of your cash and getting quick sales. Now let's do some quick math again. Everyone has to have a budget that is set for their business and for each product. I know I do, I have to. Like you might not think of, hey, you know, 5,000, 10,000, 8,000, 15, 20, whatever. You might not think of a specific number, but there will be a limit where you go, I'm not spending more than that for sure. I'm not going to spend $30,000 on a product that's just crazy or $100,000 on a product. Everyone has to have a set budget, even me. The budget I think that is reasonable for most sellers is between $5,000 to $15,000 per product. So let's say $10,000 is an average budget over the first three to six months. This is kind of the launch period when you're first getting up and running. That's kind of a reasonable budget. Let's just say it's an average budget. I'm not gonna say you have to spend that much, but you know, plan the budget for that. If you have $10,000 and need 1,000 plus units for four to five months of inventory, then here's what those costs look like. So let's break this down for these, right? So the cost, the landed cost one, if you need a thousand units, What's $1,200? For product two, if you need 1,000 units, that's $6,000. Would you rather spend $6,000 on just inventory and freight on a product that gets the same profit as a $1,200 product? Do you think you stand a chance in the niche if 60% of your budget is tied up on the first order? Think about this, like it's tied up in the first order, right? And then obviously, if you're going to spend $1,200 and get a return of $1,920 per month versus $6,000 and get a return of $1,700, which one would you rather do? Now, obviously, that product one, you're going to need to reorder again, but at least you know you're still getting that profit every month, right? So you might have three orders and have 3,000 sales and still be making more. So even if it costs you $2,000 or $3,000 for product one, not six, it's definitely not gonna cost you $6,000. You're still gonna be making more money each month than product two. So this is the concept that I want you to be clear about. Investment and return on investment. You're getting more bang for your buck, right? So you're getting more runs on the board without having to compete with these, you know, the Yankees and the Red Sox, these high market teams, right? Big brands on Amazon have deep pockets. You don't have to compete directly against them. You just try to compete, you know, on these products that everybody buys every day. You don't have to try to sell, you know, Nike shoes, for example, who's going to sell against the force ones, the most popular brand, you know, popular shoe model of all time. You're not gonna sell your own knockoff or own generic or branded version of Air Force One. You could still sell shoes, but you're not gonna sell Air Force Ones, right? So you need to sell products that are different, everyday products, people that buy without really thinking about. So that's why I'm talking about lower priced products, $10, $20 products. I would much rather spend $1,200 to make $1,900 than $6,000 to make the same or even slightly more. On top of landed costs, you'll also have marketing costs, which I've also been talking about this whole time. Inventory, freight and marketing, all inventory is dependent on how much each unit costs you to make, right? So what's the production cost per unit? That's inventory. Freight will be determined by the size and weight of the units. So usually less expensive products are lower in weight, smaller in size. More expensive products usually tend to be bigger or take up more space or heavier, right? Marketing will be determined by how competitive your niche is. This part is something that nobody talks about. You will actually have to pay to sell in competitive niches. And I mean, what I mean by that is the more competitive a niche is, it's gonna cost you more money to compete there. And almost no one ever talks about that aspect. We're gonna talk about that right now. Keep this quote in mind as well. Again, it's just a quote for me, but the competitiveness of a niche or your niche will determine how long and how much money it takes for you to be profitable. Two parts there. It's gonna tell you how long it will take you to get profitable and how much money it takes you to be profitable. If it's very competitive, it might take you a year or more to be profitable. If it's a not very competitive niche, it might take you two weeks to three months. It's not as hard, right? So like you can maybe even get profitable right away. I've seen, you know, sellers do this. I've seen it happen recently. I have a client that just launched a product. He started getting about 35 sales a day and In about a month and a half, and he was profitable after three weeks. So this is what I'm talking about. You could actually start finding these products in these low-priced categories today, right now. So wait, what? Like, what do you mean? How can, right? Think of it this way. Some products on Amazon have 10 or more sellers selling 1,000 units a month, 30 plus units a day. Some products have that. A lot of products actually have that, where if you go onto the page and you use AMZScout's Chrome browser extension, you see 1,000 units plus, 1,000 units, Tina's filled with them, right? So, on the flip side, other products only have one or two sellers selling 1,000 plus units a month, right? So, let's think about that. Do you think it'll be easier or more difficult to compete against 10 sellers with 1,000 units than two? You have 10 sellers here doing a really, really good job selling. Over here, you got a different product with two that are doing a good job and getting over 1,000. Do you think it'll be easier or more difficult to compete against the 10 or the two? Not sure what easier means in this case. Do you think it will be cheaper or more expensive to compete against 10 sellers with a thousand units or cheaper or more expensive than two? It's going to be more expensive with a 10, right? You're going to have to pay to try to get into that top 15, that top 10. It's going to cost you more to compete to get to that spot where profitability happens. Now, what I really mean is that you need to get in the top 10 or 15 search results on page one for the main keywords of your product and that's the real estate that you kind of need to hold in order to have long-term sustainable profitability. So you have to pay to get there, right? You have to use ads, you have to actually have inventory, you have to keep selling the inventory and cycling through it until you get to that point where you have enough sales per day, right? So you can't go from, you know, zero sales a day when you start to 60 sales the next day, right? You have to ramp up to that. So that's what I'm talking about when I say your budget for the first three to six months. You might have to have 3,000 units that kind of sell at or below profit and then at 3,001 that unit is now profitable because you've got to page 1, position 8 or 5 and now you're starting to make profit on every single sale. So that's what I want you guys to understand is that You have to have a certain amount of inventory that will be sold at or below or at profit, right? So either break even or below, you'll lose money. And then at some point, you start to tip over in your favor when you get that organic keyword ranking. Then you become long-term sustainably profitable. Does that make sense to everybody? The more sellers with high volume will mean your niche is more competitive, aka more expensive. So if everybody on page one and there's 40 sellers on page one, if everybody is selling a thousand units a day, I would probably say that is a very competitive, very expensive category and I probably wouldn't do that product. Nobody else talks about the cost of competition because they don't want you to be scared to launch a product. They just say, here's a product, it looks good, the profit per unit looks great, go out and buy it, sell it on Amazon, get 200 units, see what happens. Would you rather kind of know what's gonna happen, have a good estimation and a good cost, budget, all that stuff, or would you rather take their advice and Buy 200 units of a product and potentially lose $6,000 because that's what they're just telling you to kind of guess and go, right? And they certainly don't help you determine if you have a big enough budget for a specific niche. But that's what I want to show you today. The first thing we need to do is find that you can actually afford. So how do you find these products? How do you find products that sell well and fit in your budget? Well, there's lots of ways. So the first thing is the customers who bought this also bought that. I'll show you these kinds of things on Amazon here in just a second. I'm actually gonna pull up a Amazon thing here real quick and we'll go through that. You can also look at related products. These are really good ways to find, and this is stuff that nobody's telling you to do because they think that it's too hard. It's too software, they say. You know, everybody always wants to use software. Sometimes the best way to do things is to look and use your own eyes and ears, and in this case, hands, right? Look around and see what there is. You can also use subcategory top 100 lists. I'll show you what that means in a minute. You can use the thing that goes with the thing, and I'll explain what that means in just a moment as well. You can also go to competitor retail stores. So if you're selling products that are in the health and beauty space, you can go to a cosmetic store. If you're selling a bath and home or kitchen, you can go to those places and look at what they have, lightweight, less expensive products and just start looking around. A lot of times at the cash registers, they have like those kind of fast selling, impulse buy stuff. Those are actually really good items to look at. So you can say, hey, I wonder if this sells well on Amazon. Is this something that I could potentially sell? You can also go to competitor sites. So let's talk about this. So if I go over to, and I'm gonna share my screen now. So if I go over to Amazon right now, So like let's say I'm looking up hammock. I only use this because this is a common one that I like to use, but you could be looking at whatever product you want. Obviously a hammock is probably going to sell more than $20. Some of them actually don't, but a lot of them do. So a lot of them sell at 30, 40, you know, a hundred bucks, depending on if it's got the stand or not. A lot of them sell at higher price products. I don't want to sell a hammock, but if I actually go and click on the top seller, which this one's the best seller in hammocks, click on this Wise Owl Outfitters one, and I just scroll down here. Right on this page, it'll say, somewhere in here, products related to this or more items frequently bought from brands. Let's see, somewhere at the bottom, it usually happens too. Customers who bought this also bought, right? So it's telling you that customers who bought This hammock also bought these things. So we find products. So looking around here, you can see, you know, obviously if you're looking at these images, what I like to do is I look at the things that aren't the main thing, but the thing that goes with the thing. So the accessories, right? So if I'm looking here, I'm not looking at the hammock. Or maybe I'm looking at the bug net here, but I'm not looking at the hammock itself. You can see a rain fly waterproof camping tarp. That's still $42, but that's another idea. You can see the string, basically how to hang up the hammock. You can see that bug fly or the bug net, mosquito net for hammocks. You can see the straps and carabiners here. You can see a tent footprint. So you lay that on the ground. That's something that maybe if you're going camping, it's not related to a hammock necessarily, but you lay it on the ground so that we can put your tent on it. And that's less than $18, right? Or less than $20. So maybe I put that idea. So this is just one way I can sit here and go through these products. And start looking one by one. So this is an inflatable mattress, but I'm not looking to sell maybe an inflatable mattress, but like here's another one, ultralight backpack shovel or trowel. So that one's $16. So I might put that on the thing. There's another mini water filtration system. I think, I can't remember the brand that made popular, but you can see LifeStraw or something like that. But you can see other products are now mimicking that version of that product, right? So I look at, when I go through these, I usually look at the thing in the background or on the side, not necessarily the, you know, the hammock in there, but this customers who bought this item also bought is great because it's telling you complimentary products that other actual buyers have bought on Amazon. This is one of the greatest ways to find products on Amazon because it's telling you that people are buying these. These headlamps, another one, saying you're gonna sell these headlamps. They're probably pretty popular and I know that they are. But what I'm saying is this is how you find these products. Just go sit here and go through these ideas. One, you know, this is exactly Lifestraw right here. So that's the one that made that popular. But you can see Combat Wipes. Outdoor wet wipes, didn't even know that those really existed. I know that wet wipes exist. I have a toddler, but I wasn't really thinking about outdoor combat style wet wipes. So there's ones for camping apparently. What else we got? We got towels. So camping towels could be something you sell. Even these LED flashlights, you know, just looking now, some of these are sponsored, so they don't actually, maybe aren't actually bought. This is just giving you ideas. You know, these lights, was this a portable toilet lid? Did not know that it even existed. So you just put that on a bucket and basically use that as a portable toilet, a portable potty, right? That's a pretty genius idea because I bet you a lot of people buy that product. It's pretty simple, pretty flat. It's kind of big, but it's a very simple product. It's gonna work. I mean, as long as it fits on a bucket, it's gonna work, right? You can see some of these clips, whatever these are. I guess they must be bungee cords and clips or something like that. Again, another camping tarp. Just kind of go through these things, marshmallow sticks, there's a lot of stuff in here, right? But basically this is one way you can do it, go through here. This is another one, mosquito repellent bracelets. Whether or not they work, I don't know, not a very good star rating, but if you can find what actually works, maybe you can sell against these. So this is one way to do it because you can actually go through this and just find and put all these into the spreadsheet that I wanna show you in a minute and see which ones actually fit your budget when you know what the main keywords are. Another thing you can do is you can kind of go up here And you can go to, where is it? Here we go. So under the product information, it's gonna show item details, best sellers rank. So in sports and outdoors, this Wise Owl Outfitters Hammock is 385. Now, if I wanted to look at the top 100, I can go to top 100 in sports and outdoors. I can also go to subcategories under it. So like accessories, exercise and fitness, fan shop, hunting and fishing, memorabilia, outdoor recreation, sports, sports medicine. And then I can look at more stuff within that. So there's subcategories of that. So under accessories, it's got anti-chafing products. Okay, I don't know much about that, so I'm just gonna look. So you can see here, there's like lots of ointments and creams that you could sell, right? And almost all of these products are under $20. And they're telling you that they're selling well, they're in the top 100 of this category. You'll be able to find that out using AMZScout's Chrome browser extension. Jesus, why is that always so hard to say? Chrome browser extension, that's the words. But you can use their Chrome browser extension to find that out. And it's actually gonna show you here, 1,000 per month. 1,200 per month. I'm not saying that you're gonna sell these products, but you can actually take this information and you can pop it into the launch analyzer that I'm gonna show you here in just a few minutes. And you'll be able to determine whether or not these are things that you can actually afford. You'll also need to know the main keyword, but there's other things in here. Electronics and gadgets, gear repair equipment, hydration packs, ice and snow grips, all this other stuff, like lots of other things. You might not sell the shoes or ice shoes. You can sell the spikes for it, right? So these are interesting things. Like that's something if I was selling camping stuff, I might not sell shoes, but I might sell the spikes. And you can see it's $12 versus, you know, 20, 30, $50. So these are just little ways to find very, very interesting products. You can even sell just the gripper spike, you know, traction things that go over your shoes. So you can sell those versus the actual shoe with the spikes in it. These are things that I would never even think of and that I've never thought of before. You can even see here weighting boot studs, hex head sharp point screws, the 20-pack for $35. I can't imagine that that 20-pack costs $35. I mean, it's gonna probably be pretty cheap, but maybe they have a unique design. So you could probably find one that's probably cheaper than that. You can see here, some one slip-ons there that are $8. So these are ways that you can find very inexpensive products. Going through the subcategories, going through the products related to this. For example, here, there's another one that's, was it products related to this? I'm not sure if they'll show it on here. It doesn't come on time. Well, this one's pretty close. It says related products with free delivery on eligible orders. So it's going to show you related products and you can get, you know, 20 plus pages of this and you can just go through here and find the stuff. And then when you find something that you think is going to be a good option, sure. Maybe it's the arch support insoles. Put it on the Launchalyzer and then do the research. I'll show you how to do that just in a minute. So now that we're kind of back to, you know, that you can find things, you're gonna make a giant list of these. So like you're gonna get like 50 to 100 products on a list. Just get these ideas. Don't judge them. Just put them on a list. Then you're gonna do the research on the Launchalyzer, the spreadsheet that I'm gonna, you know, talk about when I go back over to the slides here. Do you guys see how kind of easy these things are to do, how to find products? I mean, I'm not sitting here saying that every product's gonna be a home run here or, you know, even get you on base. It might cost too much, but this is just a way to get ideas. This is how I find almost every one of my products. I go look at my top competitors for any given product and I just start looking around at what's related, what other people have bought and other things like that, right on Amazon, top 100 subcategories. And that's how I find all of my major Winners, my runs on the kinds of products because nobody else is looking at it like this. Everybody wants to shortcut the process. They want to basically use software that says, here's a product that you can sell. Do you guys understand that you can actually go out there and get these products doing a little bit of work? One thing I'll tell you, and this is one thing I tell a lot of my clients, there's gold on Amazon, right? You can find it. You just got to kind of dig around for it. If I told you that there was gold in your backyard, you would probably do backyard, right? You probably wouldn't stop until you found the gold, right? I'm telling you, there is gold on Amazon. So don't stop digging, start looking around, start analyzing these products and seeing which ones actually turn up to be real gold, right? That's my whole hope for you is that you'll actually do this research, you'll do these exercises, you'll find these products and then you'll actually be able to analyze them and see whether or not they fit your budget so you can actually make money on Amazon. Yeah, so someone just joining. Hope I didn't miss too much. Will there be a replay? Most likely, unless there's something absolutely wrong with the technology, but we will have obviously a replay, but make sure to pay attention from here on out because you have missed some pretty valuable stuff so far, but probably the best thing that you're going to see right now is what's coming up. There is nobody out there trying to tell you how to analyze these to basically whether you can actually afford these products. Can you actually buy these products and make money? Right now, I'm going to show you the Launchalyzer. There's another spreadsheet on there called the Profilizer as well. Let's look at a couple different options. So what I want to show you is, let's just pick this product, this, I don't know, one of these cleat strips or whatever they're called. I don't know, maybe I need to figure out what the main keyword is, but let's say ice cleats. Crampons, I don't know if that's the words. Ice cleats for shoes. So let's just look up ice cleats. Ice cleats. If I just look up that, because that's probably what I'd put in if I was looking for it. Now I'm going to analyze this niche. So ice cleats, right? So it's got walk traction cleats, ice cleats, ice cleats, ice grippers. It looks like I'm probably selling or looking at the right niche, right? So these products are generally, you know, about half of them are under $20. Well, one of them is over 50, but that might be with the shoe, I'm not sure. But if we look here, some of them are, well, they're definitely all under 30. So we got 18, 20, 20, 19. So lower price products. Some of them are very cheap at like $12. But basically what we want to do is we want to use the Pro Chrome extension from AMZScout to analyze the niche. And you can see it's already showing up here. I don't have to pull it up, but what I want to do is I want to be able to download this CSV file. And I wanna be able to analyze the top 15 as well as my top competitor in this niche. So the first thing I'm gonna say, I'm gonna press that button and we're gonna see, you know, who's got the most sales. So top seller here has 2029, right? That's Yaktrax. And you can see it's duplicated here, 2029. So one of these is an ad. So this one says SP, which is sponsored. That's not the organic spot that it's gonna be in. So I'm gonna take that one away and hopefully, yep, that other one stays there. So it's still good. This one is also sponsored. I can remove that. This one's sponsored. I just want to make sure it's still showing up. I think it might be, but basically what we want to make sure is we don't remove one that actually ends up being below in the top 15. So I'm going to go ahead and download the CSV file. So I'm going to download the CSV file. I'm going to open it up. So search for ice cleats, search term for ice cleats and you can see it's got a lot of information here. So what I want to do is I want to make sure that the top 15 in sales are actually showing up and I want to make sure I know who my top seller is. So the top seller is Yaktrax. That's 2029. So that's about 70 a day or so. So what I'm going to do is I'm going to move that out of the way. First thing I'm going to do is I'm going to put in my budget. I'm going to put $10,000 and this would be ice cleats. I put ice cleats here. Top seller is selling about 70 units a day, which is interesting because it is only September and the fact that there's somebody actually selling about 70 units a day, It's quite good because it's not even for most people. So that's the number we've been there. Now we need to figure out the average of the top 15. Now I assume I removed enough of the ones that were sponsored ads. I think these two were also sponsored ads. So I'm just going to remove these ones. And then basically what I want to do is I'm going to go down to where it's going to 15 and I'm just going to make sure I got 15 here. You can see on the spreadsheet actually says 15. So I've highlighted 15. Now you can see the couple in there that are like 1, 1, 0. I don't know if they're like ads or whatever. I'm just gonna use this. I wanna remove the one that are ads, but just for this scenario, just to give you the showcase here, I wanna make sure that you understand, normally I'd remove the ads for this, for time convenience. I'm gonna say, okay, these are all organically there, not ads, right? So let's just say that they're all organically there. The sum of this is 5,827. If you divide that by 15, the average per month is 388. Now, if I take a calculator, And divide 388, divide that by 30, we get about 13 units a day. So 15, this is the sum of all those sales, divide that by 15 to get 388, and then divide it by 30 for the number of days in a month to get the daily sales, and we get 13 units. So the top 15 is gonna be selling 13 units a day. Now, the direct competitor price. So which one of these am I gonna try to sell against? Is it gonna be Yaktrax? Is it gonna be at the $24.99? Probably, but if I'm gonna sell this product, I'd probably sell it below their price point of $24.99, because I wanna have a good reason for people to buy my product versus Yaktrax. So I might sell it at like $19.99. But for this, I just wanna show you that the current product could be $24.99. I'm gonna price $19.99 just so I can show you. That's kind of the price point I'm looking at. So let's now figure out what the estimated cost of goods are. So let's go over to Alibaba. Let's look at what they could be called, ice cleats for boots or whatever. And you can see, if we're looking here, you can see these ones here, $1.20, $1.43. These ones are much higher quality, crampons, whatever they're called, $5, but maybe that's for just one or two sets. If it's like a thousand or 2,000, it might be $1.20. You can see $1.10, $5.80 for a really complicated looking ones, $3, $3, $9.50 more metal ones, $1.45. So I'm kind of getting a lot of varied results somewhere between $1.50 to like $3.50. So I'm gonna go ahead and kind of put that somewhere in the middle and say it's about $2.75. Estimated freight costs. Now this is where you can ask, you can literally just go on here, hit chat and say, hey, how much would it be for a carton of 60 of these? Or how much would it be per unit if I ship these? Per unit, what's the freight cost? You could ask those people on there. I've done this a lot. I would say that if I was getting a packaging that was pretty flat, pretty small, I would venture to guess that you could get freight costs around 50 cents on that product. Now here's the other part that you might not know, the pick and pack fee. So you go back here, you go to Yaktrax and maybe this is the type of product you're gonna sell or not. But what you can do is you can click on their actual listing and then right up here is their ASIN. So this B0094G09DA, that's an ASIN. So that 10 digit string of characters, I think it's 10, something like that. You can highlight that, copy it and then you would search FBA fee calculator in Google. And open that revenue calculator and then just hit continue as guest. You would put the ASIN in here and it's gonna tell you exactly how much they pay in FBA fees. It's right here, $4.15. So $4.15 and just quickly I'll go back there. It's under the fulfillment cost. So FBA fulfillment fees, 415, that's the number you're looking for. So we put that in there. So now we look at all this stuff, right? So $20, you're going to get $3 in commissions for Amazon. That's already automatically calculated. All you got to enter is the stuff in white here, this one and then this one. Your profit per unit at that $19.99 is almost $10. Your profit margin is $47.98. Your estimated 30-day revenue is about 7,406 because you're trying to get into that 13 sales per day kind of territory. That's what it's calculating it on. And then your profit per month before ads is 3,500. Your estimated ad spend at 20% ad spend, which is tacos, 20% of your revenue. So 20% of this is going towards ads. That's $14.81. Your profit per month after ads is $2,072. $2,000 in profit per month. Now, if I scroll over, it's going to say estimated cost to launch. Is it under $10,000 or at or below $10,000? No. Can you afford it? Not if you're set hard at $10,000, but if you said, you know what, I can spend $12,000 because I only need another $1,368 to really launch this product. But if we took the shoes, for example, the actual ice cleats themselves, you know, if we went just the ice shoes, like, hey, they're $50 products and I could redo this whole thing, I'd venture to guess that you probably need a lot more money than $11,000. So this potentially is a game-winning product right here and you're selling at $5 less than the main seller. So you might even get more than 13 sales a day. You might get 20 sales a day. And if I put 20 sales a day in here, your estimated revenue goes from 7,000 to $11,000. So you can actually get even more profitability. So it's saying that it's gonna cost you more just because you need more inventory. But that's the idea is that you want these things to actually sell more in the end, right? You wanna sell more than the top 15 average. You wanna be in the top five, top three, something like that. You don't necessarily have to be the top seller. Do you guys see how a product that's under $20 can generate you $2,000 to $3,000 a month? And then basically at that point, that's not what I wanted, I wanted the 13. So you can get $2,000 in profit a month, which you can then generate $1,000 for yourself because if you're making $2,000 in profit, you can technically pay yourself 50% of that or you can start to reinvest it in the business until you start to pay yourself that. But first three, six months, you're probably not gonna pay yourself right away. I would suggest that you do, you actually pay maybe 100, 200 bucks every month, just so you know that you're actually making money in this business. There's a book called Profit by Mike Michalowicz. He tells you that you should be the first person that gets paid in your business, not your vendors, not anybody else, you. So take some money out and then pay the rest of your bills, right? It doesn't have to be a living income because if you took $5,000 out of a business that's making $2,000, you're taking $3,000 away from that business every month, right? So that's something to keep in mind. This is a profitable product that you can generate income from and all you have to do is analyze it by putting in about seven numbers there. You can watch this training over and over again and really get that. So you would just do this, repeat. I wouldn't just do it for two products or three products. I do it for 50 products. And then you'll find three or four or five products. These ice cleats might be somebody's next product. I just pulled this out of thin air, right? I was looking originally for hammocks. Somehow I got into ice cleats, these crampon ice cleats. And it's saying that you can make profit on this product if you sold it at $19.99, got estimated cost of goods around $3.25 with shipping. And then, you know, you pick and pack here around $4.15. All those things are pulled straight from, you know, Alibaba, Amazon, and just from the research from AMZScout. So you can literally find this stuff. It'll estimate the cost of what it's going to cost you for the launch of three months. Now, if you literally put in, you know, okay, well, my budget's now $12,000, it's going to say, yes, you can afford to launch that and you actually will have $631 left over, right? So that's just something to think about. You can always change your budget, but you're looking at a three to six month budget there. It says three month, but that's kind of on the short side. It's basing these costs on three months, trying to get you to that sales point, right? So if in three months you get to 13, that's actually what it'll cost you. If it's six months, it might not be as much. Ishan says, does this same method of launch analyzer work for other countries too? Like I want to launch a product in Dubai. Yes, you just have to possibly add something about like taxes, which we don't pay for on the actual, well, we pay for it as a buyer, but the seller doesn't pay it to the United States government. There might be some VAT or some sort of added taxes that you have to be accounting for. Most other countries have that. Canada has it, UK has it, Europe has it. So you have to account for the taxes that you have to pay if it's 15, 18, 20%, whatever it is. So just keep that in mind that most other countries this will work too. You just have to add a column and then maybe adjust some formulas to add in taxes. But in the United States, the seller don't have to pay the tax for the sales on Amazon. No one, you're not gonna see that anywhere else. It's basically, do you know how money your product's gonna cost you to launch? No, there's no way that you would know, unless you use something like this spreadsheet. There might be kind of tools out there that simulate it and kind of pretend to do the same thing, but they don't really have any concept of how are you going to launch? What's the cost of launch? What does all this actually cost? They don't know what that competition leads to. How does that make sense? I've been doing this for literally 13 years now, 12 and a half years now. And in all that time, we've used a similar tool to this and got to this point of me giving this like really good mini tool. It's not even a mini tool. It's a pretty good tool. I have a more expansive one that I use in my actual business, but this one will help you analyze quickly whether or not you can afford a product or not. So from there, now that you've analyzed a product, and again, analyze 50 products, try to get three to five out of 50, right? Try to get narrowed down to three to five, and then you have to choose which is the right product to launch, right? Going from there, once you have five to 10 products that look like they can work, how do you pick the best one? Usually I choose the one that costs me the least, but can give me the best return on a monthly basis. So if we're looking at product one and product two again, which one's gonna cost me the least and gives me the best return on a monthly basis? I'm gonna ask you guys, is it product one that returns $19 or $1,920 per month, and it has probably a cost, you know, an estimated launch a thousand units, Or is it product two that has a $1,700 profit, maybe even more, let's say it's 2,000, but you have to spend five to $6,000 to get that product up, right? So that's my question to you. Which one are you gonna pick? Product one, which has good profitability, good profit per month, or product two, which has roughly the same profit, but costs you more? You're gonna pick product one, right? I mean anybody who has common sense will say I want the one that cost me less and makes me the same or even if it's slightly less, but it's six times less investment. I will still take product one, right? It's the best bang for the buck. It's the best, you know, When I put a dollar in, I get $2 back versus if I put $3 in, I get a dollar back, right? You don't wanna, just because you know you're gonna get that dollar doesn't mean you wanna put more money into it. It's kind of like a bet, you know? You don't always bet on the favor. A lot of people bet on the underdog because you get more bang for the buck if you win. It costs me much less and makes me more or close to the same, right? So that's why I'm picking number one. Now, I wanna address one more thing that a lot of sellers tell me. I wanna sell cool products, not everyday boring products. I don't wanna sell ice cleats. I wanna sell shoes. I wanna sell cool stuff, gadgets, these whiz-bang things, right? Widgets, whatever. Response to that, and it happens way too often, unfortunately. People are saying, oh, I'm passionate about this product. Okay. You can either get busy losing money on cool products or hit your income goals by selling everyday boring products. Which would you rather do? Look cool and lose money or hit your income goals by selling everyday boring products. I'm gonna give you that option. Look cool, lose money or make money, sell boring products or even just not even maybe boring products but everyday products, stuff that sells well. Ice cleats are cool to me because guess what? I can make $2,000 a month. I might never even use an ice cleat. I would probably start to use an ice cleat if I started selling that product but I've never used an ice cleat in my life. I lived in North Dakota for 10 years of my life. Never had to use an ice cream. We just walked around like normal people. Of course, we had lots of bundles and layers, but never needed the shoes. So I don't know if that's Dan or just said make money, right? So sell the products that get money, right? What I'd rather do, I'd rather do that than be cool and lose money. So do you see how you can find low-cost income generating products on Amazon now? I mean, I literally just found one by accident, just by doing the exact same thing I tell people to do all the time. I just found a golden nugget. I don't know how, you know, viable that product is. I'm doing a little bit more research. I want to make sure that ice cleats is my main keyword. I want to make sure that the cost of goods is accurate. I want to make sure that the estimated freight cost is pretty good. I want to narrow those things down. But in that short example, it looks like it's a golden nugget, right? Just ice cleats on Amazon. Why not? Who's to say that you can't? Obviously, winter, those sales will probably skyrocket as well, right? That's probably a more seasonal item than, you know, in September, maybe they're starting to sell well, but by December, by November, by January, they're probably selling really, really well, right? So that's also something to keep in mind. You can also look at the seasonality of these products. With the actions I've talked about so far, you will be able to find these products for your business. You will, I promise. I know you can because everybody I've ever shown this to can find at least one product like this. But I know that getting this information from me is only part of the journey. You still have other obstacles to overcome. So here's some challenges to your success. You're afraid to make mistakes or choose the wrong product. You don't know what actions you should take each week to hit your goals. You lose motivation because you don't know if what you're doing is the right things to do. Your lack of experience creates doubt and confusion. You don't have enough time in the day to do everything you need to do. I know I don't have enough time in the day. I wish I had four more hours to work on everything. I'd get a lot more done. You're overwhelmed by the new skills and new tasks you have to acquire and accomplish in order to make this business successful. I mean, you can make excuses, everybody can make an excuse, but the reality is that we do have these real struggles, right? These are real obstacles to us all making money. And there's only one real easy way that I know of that can fix all of these issues, get help. This is a concept that even I needed reminding of and it came in the form of a children's book called The Boy, the Mole, the Fox and the Horse. Maybe some of you have heard it. It's I think Charlie McEnany or something like that is his name. But if you've heard it, you read it, you probably got a lot of great quotes. It's like, you know, just it's quotable information. It's like life quotes live by. This whole book is really good. But in the book, a boy is lost looking for his home and he meets a few talking animals on his journey. At one point, he turns to the horse and asks, what's the bravest thing you've ever said? The horse replies, help. Asking for help isn't giving up, says the horse, it's refusing to give up. If you're struggling to make the Amazon business work for you or even just to get started. Ask for help. It's you showing the rest of the world that you refuse to give up on making your business work or get started. It's you showing yourself that you refuse to give up on making your business work. And it's you taking action to make your business work. And if this sounds like the position you're in, I want to help you. How do I know I can help you? Well, I don't unless you're actually reaching out to us and kind of saying, hey, I'm here, I want more help. I'll remind you of why I'm here. Again, this is me. I've been selling on Amazon since 2013. Sold over $12 million in sales. Created three separate, seven-figure, that's million-dollar Amazon training programs. Worked with thousands of sellers to improve their business. And I've been self-employed, living off this business since 2015. And I don't have to go anywhere. I don't have anybody to tell, other than my son, I guess, tell me where to be and what to do, because I have to be there for him. But I don't have an employer to tell me to do that. In order to help you, I need you to help yourself as well. So I need you to stop doing these things forever, right? Stop making excuses for why your business isn't working or you haven't started. Stop making those excuses. Stop comparing yourselves to others and feeling inadequate. You need to know that you can do things. You have a lot of, you being right here right now shows that you're very interested, you're ambitious, you're driven and you want to know how to be able to do this yourself. If you weren't here, it means that you're not that ambitious. I'm not saying there's not ambitious people that are not out on this webinar. But right now, there's probably a thousand other people that saw this same information that didn't come to this training. You're here because you want to do something and you're doing something to try to better your situation or whatever. So stop comparing yourself to others because their journey doesn't matter to you. Their journey doesn't affect your journey. Their outcome doesn't affect your outcome. There's enough sales on it for everybody. Stop trying to figure this out all on your own. Stop doubting yourself and your abilities. Stop looking for some shiny new software or training program that says this business is easy or it runs on every single product. That doesn't work. I'm not saying you're gonna hit a home run on every product. I'm saying you need to find profit generating and income generating products that you can actually afford. If that's the case, your risk is lower, your return is roughly the same or better than some of those other home run products. Stop choosing products based on data that doesn't show you the cost of your competition and take into account your budget. If you can do that, You will find products that fit your budget very similarly, like all the time, basically. Obviously, you can't have a $100 budget or, you know, Janice was asking if, you know, $250 was enough. Now, I don't think that $250 is enough to start a business. That's maybe like if you're doing something like garage saling and, you know, flipping stuff on eBay. Yeah, you can start to do that, but it's a lot of time, effort. You're doing a lot of manual work and it's trading time for money. Amazon FBA doesn't trade time for money because you can make sales in your sleep. Right now, while I'm on this webinar, my business is making sales without me doing anything in the business. I don't have to be anywhere. I don't have to sell anything. So the idea there is that FBA model, you can sell all day long, 24 hours a day, as long as people are shopping, they're still buying, you're still selling. So you're not trading time for money. And that's the biggest thing that I can tell you is that you need to be able to find a way to stop trading your time for money so that way you can make money even when you're not active in your business. And also stop thinking you have to be perfect and can't make mistakes. Mistakes actually make you better at what you do. You think I've got to this point because I didn't make mistakes? Absolutely not. I made a $250,000 mistake on Amazon back in 2013, 2014, 2014. I actually did a YouTube video about it. There is a lot of mistakes that I made. I made a $90,000 mistake. I've done all sorts of bad things on Amazon, but those things Got me to where I am now to say don't do that. One of those mistakes was actually selling a product that cost too much and basically never sold as many units as we needed to make. So, you know, the idea there is that exactly why when I say you don't need to sell a 30 plus dollar product, I know from experience, I have sold those products. All the products that I've ever sold on Amazon that have done well are all under $20 resale or retail. I sold it on Amazon, it was all under $20. So that should tell you something, $12 million of sales, all from less than $20 products. Not one of them was a $30 plus product, okay? So when I say that I know what I'm talking about, it's because I know what I'm talking about. I've done this for years and these are the products that work, unlike what everybody else says.