All or Nothing: Amazon Seller Andri Sadlak Leveraging Home to Build 8-Figure Empire

All or Nothing: Amazon Seller Andri Sadlak Leveraging Home to Build 8-Figure Empire Speaker 1: Hey guys, welcome back to Seller Sessions. Today we're going to be doing another in-depth. We're going to do a few of these. I know people enjoy those. So today's guest is going to be Andri. Andri, you will know We're inside of the community. He's an eight-figure seller. He co-owns a brand with a series of partners. He also launched his own seven-figure brands back in 2017. And he's co-founder of Productpinion, the award-winning software for customer feedback and testing. So as always, what we do on these shows is to chart the history of the entrepreneur. You know, the good, the bad, the ugly, and the triumphs that come at the end. And the triumphs that come at the end. Obviously Andri's been on a bit of a tear in the last couple of years and built up to eight figures. From running his first Amazon business from 2017 exiting and to where he is today. So we're going to focus a lot on that area today. But Andri, welcome to the show. Speaker 2: Thank you, Danny. Great to be here. Speaker 1: You're more than welcome. Right. So let's dial it back, as always, with an in-depth. It's always good to understand and get in the mind of the entrepreneur. We know there's a few stories along the way. It's never a straight road. It's a success or to the level that you've reached. So let's quickly go back. We won't spend a huge amount of time now. Childhood, was there something that was innate in you to be an entrepreneur or your parents entrepreneurial? Speaker 2: Yeah, that's an interesting question. I would never thought as a kid that I grew up to be an entrepreneur. But I think surrounding makes an impact and I did watch my parents turn from musicians, struggling musicians, I should say, to small business owners of a small retail shop in our hometown. So that probably impacted my life path as well. Speaker 1: Cool. So hometown, where's hometown? Speaker 2: My hometown is Ternopil in Ukraine, western part of Ukraine. Speaker 1: And you grew up there until a couple of years ago. Obviously, you're based in the UK at the moment and you do a bit of traveling as well. But did you spend most of your life in Ukraine? Speaker 2: I spent my first 23 years in Ukraine. I also moved to the capital at some point, studied architecture in Kyiv. And after that, when I was 23, I moved to Toronto, Canada. And yeah, from there I moved into different places in Canada, spent almost 11 years before I moved to the UK where I'm based right now. Speaker 1: So obviously you look very young, but I take it you're mid-30s now, yeah? 34. 34. Incredible. All right, so let's get into it. You know, the jobs that you had prior, because I want to try and understand what led into, you got into Amazon in 2017, but there would have been a lead in, like, would you have tried different things and then you kind of stumbled upon FBA, like most people do. We kind of stumbled there. Everyone's got a story, right, of how they start to sell on Amazon. So what's yours? Speaker 2: Pretty much stumbled. I used to work in real estate development at that time. So like 2016, 2017, I was absorbed by the real estate world, trying to build my long-term wealth through real estate. But I quickly realized on that job that I'm not going to become a partner in any capacity and my growth is fairly limited. No matter what I do, I've been doing amazing things for the company at the time. And then I started talking to other people that I knew from I'm back from Ukraine actually and I was like, what do you do that you travel the world? And I realized that you can build a business online. It doesn't have to be physical product like real estate to make money. So I spoke to a few people who realize it's either an informational business or product-based business. And somehow I spoke to someone who was already selling on Amazon. And he became my first mentor, essentially showing what he's done, which wasn't anything crazy. But to me, it was like a proof of concept. The first real person I could actually tap into for advice. So that's how everything started in 2017. Cool. Speaker 1: So what did we start in category-wise and how was it from launch? Speaker 2: What were some of the horror stories and the wins in 2017? Yeah, 2017 has been a long year because I spent way too much time researching and perfecting my first launch. I have quite a perfectionist mind, so I want to launch something that's never been done before, the best possible. And I always put my name out there too. So it's like I'm never hiding behind the brand. That being said, whatever I was launching was supposed to be the best scratch off map in the world. That was my very first product. And it was actually the product that a lot of gurus ended up using as a stupid idea, something you shouldn't be using. And launching with on Amazon. So 2017, I think around November, December, I finally get in stock and it's a giftable product. So sales go pretty well naturally somehow. I had no idea what I was doing. And I quickly realized that if I start actually figuring it out, it can grow very, very well. But long story short, around six, seven months into me selling my first product, I ended up with a big issue. There was my third inventory order and the issue was with quality of the product. So no scratch off map is like a map you scratch off where you've been so you can track it's nice home decor item. So my scratch-off map in summer 2018 now wasn't scratchable. People couldn't scratch it. So I started receiving one, two-star reviews, emails, people essentially saying it's useless, returning. It seemed like the end of my whole thing. And to make it even more juicy, I just crossed 20K a month in sales. I probably went to the restaurant for the first time that year celebrating that milestone. And two weeks after I realized I have an inventory issue and I'm recalling all of the inventory, I also had a meeting with my employer, Than, who said, Andri, we no longer need you. You're on your own. So that was quite a fun time. Speaker 1: All right. So how did you resolve that in that period? Obviously, you had all these two star reviews. It's hard to recover when there's a stack of them, depending on the ratio of the reviews. Right. But they are hard to come back from in terms of building them up into a positive. So what did you do to turn it around or did you just dump it, move on? Speaker 2: Yeah. So I had to start with My unique at the time approach to brand building, I built my own community at the same time. So I had a Facebook group and Facebook used to be much easier to grow communities back then. And a lot of people are watching what's happening. I would essentially share all the struggles and all the wins too, previously. And people would help me design products, help me with split casting, if you can call it that way, so that It can actually perform well on Amazon. So they were watching me go through all of this and I would share my updates. So what I had to do is recall everything because I realized I need to test it. And the warehouse people tested. And when you test it, you can't really sell it anymore. So 15 to 20 percent of products were not usable. But since you have to check all of them, all of them had to go to garbage essentially. So at that time, I borrowed a little bit of money because the business was doing well, right? So all in all, I lost over $35,000 at that time. And the only thing left, the only thing I still had was my house. And I was like, I tasted this little bit of freedom. Now, I don't want to look for another job. I'd rather start over again. Speaker 1: So what I did is I developed a personal guarantee against your home. Speaker 2: Yeah, exactly. So almost. So I ended up selling the house. Completely on my own without realtors. Figured that process myself just to save the fees. And since living in Canada is pretty costly, my wife and I decided to experience a little bit of this digital nomad life. So we flew to Southeast Asia. I started with Bali. We went to Thailand, Cambodia, a few other places. But throughout all this journey, lasting nine months being abroad, I was building the business. That was the main priority. So what I did to save it is we develop a proper quality inspection process with someone locally there reporting to me at three different stages of the manufacturing process, probably the most rigorous I've ever heard from anyone. And that's how I was confident enough to place the next manufacturing order. And in December that year, I was back in stock and December was my first 50K in sales. And from then on, I kept growing and kept growing, adding products, launching more, consolidating my community. Three years in LSA for sale. Speaker 1: So one thing, big shout out to your wife. You just sold your home and it's important, right? It's your home, family home. And she believed in you enough. All right. Yeah, she got to travel, but you just sold your home. Right. So you're now homeless. Well, she got some cash, but it could have gone the other way. And I think that level of pressure as well. So somebody invest in you, your partners invest in you. So, yeah, sell the family home. I'll back you. and support you. So that must have been interesting conversations. And one of the things I think we also find is there's no way back, right? It's shit or bust. You have to win. And sometimes you need that level of stress in order to win. Does that make sense? Because you've just sold. If people don't realize how much that could put your marriage under stress and on the line and one of the co-factors towards divorce, because it can look a different picture if you're not sitting where you sit now. So the woman that backed you You delivered, right? And now we were to tell a good story, but that's not always the case. So you took, you know, most people risk money in business, but very few will give up their home in that risk. Speaker 2: Yeah, I think I definitely lucked out with my life partner. We're very aligned overall. And honestly, at 26, I think I was, maybe 27, it was definitely the right thing to do. I'm all about experiences. I'm not as passionate about material stuff. She's very similar. Obviously, it changes with time and as you start planning. Speaker 1: I'm not talking about material. I'm just talking about home. You know, I'm talking from a guy's perspective. And if you speak, and I'm generalizing here, but if you speak to women, home is what they make. It's important, right? So you and I, if you're two single guys, like for me, my house would look like an apple Showroom. There'll be nothing around, you know, and normally it's your partner that helps make the home, especially if you go on to to have kids. So you kind of you didn't just sell a house. I know you were younger, but you sold a home. You know, that can really be a difficult outcome. I don't want to necessarily stay on this subject. I'm just saying that like for people to realize what's at stake here is your relationship because it can always turn another way. Let's say you lost it all. Right. So you sold your home, you lose it all and you're traveling and then you have to come back home because you've lost it all and there's no money. But you didn't. You know, but that can look as a very different picture to your relationship. What you've done is put it on steroids. And flipped it so far the other way. And it goes back to my point. When you're under that level of pressure. So I give you an example. I'm not an entrepreneur because that's a choice. I'm an entrepreneur because I'm unemployable. So in 2012, for me, the only thing I could do is make my own money because I was unemployable because I walked out the job. The only one I could get because I was a failure. Right. But then I had to live month by month for a number of years, chewing on the broken glass, swallowing the blood and saying, thank you. And every month would be you got to meet mortgage bills. And then it gets easier and then you get to cash flow and then you get a surplus of cash flow and then you build another business. And then you are where you are. Do you know what I mean? So the difference is with you, you just sold the home. I was just trying to keep hold of the home. Yeah. So it was for me, it was like there is no opportunity. There isn't a secondary path and you're out. There isn't a secondary out for you. It's like I need to make this work because that puts a lot of strain on the relationship as well. So I think sometimes when you've got no other choice, that's when you do your best work. Speaker 2: Absolutely agree with you. It was a fun experience for sure and I learned a lot about myself and if I had to do it again and I'm back that time I'd probably do the same. It's just the most effective because otherwise I feel like I could easily get distracted and try to play safe but that's not who I am naturally. I'm going all in and I do my best and that's how it usually works out. Speaker 1: And you believe in you because you've got 100% record. You get up every day and you deliver, right? So you hit your burden of performance on a daily basis. So you then build that confidence in yourself with your own skill set because you've done it over and over and over again. So every challenge you face, the higher the challenge, the more you pass these challenges. The less impact it has on you in any way. Do you know what I mean? The risk that you take now compared to then will be much different. The stakes are higher. The numbers, there's more zeros at the other end, right? But the stress levels adjust accordingly to what you consume in terms of the problems that you solve. So we're 2017-18. We have got this impregnable, if you like, Process for your inspection. So you said I think three-stage process that you did. Where do we go from here? And once you've implemented that to mitigate as many mistakes as possible, where do we go into 18? Let's talk about that on the timeline. Speaker 2: Yeah. So then somehow I realized it's very important who you are around. And I started going to conferences more often meeting people I could resonate with and building that little circle of support of people who can understand you. Because my previous circle of other employees of the company and Similar level friends wouldn't understand what I'm after, right? And that led to meeting one of my, well, technically second mentor, probably the most important mentor in the Amazon space, who is still a member of MDS, super smart guy, built huge company, exited it a couple of years ago, I think. And he supported my growth. And what I had in him is more like an accountability partner and a sane, wise, older dude who understood what's going on. And with his guidance, I got to 15 SKUs. I probably tripled the size of the business in the last year, actually, before the exit. Speaker 1: Do you want to give him some flowers? Do you want to give him some flowers? Give him a shout? Speaker 2: Absolutely. Yeah, his name is Corey Smith. Big shout to Corey. Yeah, Corey, you're awesome. Yeah, so he helped me develop that plan and clarify my goals and become more strategic in what I'm doing every day. Because, you know, when you don't have a job, you don't have anyone to report to, It's easy to get lost in being busy instead of being productive. So that's, I think, what Corey helped me a lot with. Plus, what I should also mention, I built an e-commerce brand builder mastermind, a small group of mostly Canadian-American sellers. Where they were also focused on the same thing, scaling their brands for the exit. And that helped a lot too, because every week we would report to each other. And if you don't achieve your goal, there's a penalty, monetary penalty. You pay a donation to any charity you choose. So that kept everyone on their toes. I like performing their best. So both of these things, I think, led to me building a really sellable asset that to this day is functioning. And last time I checked, was still one of the best sellers in the space, was sold second time after the previous owner who was after me. So to me, it's a proof of concept that I'm capable of building something like a system that can exist no matter what I do. And that's pretty empowering. Speaker 1: So that's 2018. So Corey's in the frame, accountability partners, you've got the mastermind. Moving into 1920, I'm assuming the sale was coming around the aggregator season. Speaker 2: Yeah, pretty much. 2019, I think I decided I can sell this. Until then, I didn't really think that it's a sellable thing. And I wrote down my goal on the paper, my hand was shaking, which now seems funny after everything I went through. But that was my growth and 2020, I listed it for sale, listed with one broker, didn't really like that process, had to wait a few months, listed again with another one. And then sold it and by the time I transferred my business, so now it's 2020, probably December, I have to teach the new guy how to run a business. He never had a business before and he just took it. Speaker 1: Okay, so just a quick one, just interject. So you didn't sell it to an aggregator, you said it to a private buyer. Okay, yeah. Speaker 2: Yeah, the private buyer took his in-laws money, quite a risky guy too. I invested into this business because he wanted to work from home. So I had to teach him how to run it. He never had any business before. And by the time we fully transferred officially, because there's like this period when you have to essentially teach the guy how to do it, by the end of that period, we reached seven figures. So I'm like, wow, I actually built a seven-figure business, knowing nothing about business and no degree in business whatsoever, no real education, like English is not even my language and I'm just I'm selling an American business to some other Americans. So yeah, that was quite interesting to see and go through. And afterwards, which I think was a little bit of a mistake, something I can advise other brand builders, I had no clear plan what to do after. To me, selling a business was already something crazy. So after I sold it, I'd say maybe three to five, maybe six months, there was no real plan. I was doing everything and anything. There was no progress. I had no idea what's going to be next. And that's when I met my current partner, Matt Costin, with whom we started a software company for Amazon sellers. Speaker 1: Excellent. So let's look at where we're at. So we did the exit. We won't talk numbers, but you got a good payout, set you up long enough, or was it enough to last for a decade? What was it? You know, like you, let me rephrase this because I'm jabbering around. You sold the business, but you didn't have a clue what you're going to do after. Once you had a clue, did you work out an investment plan and did you set up a portfolio and spread your risk across the investments or? Speaker 2: Frankly, the exit wasn't as big as People talk about exits usually, but to me it was significant. So it was slightly over half a million US. So in Vancouver where I used to live in Canada, you can't even buy a condo for that much money, right? But what I did is I put most of it into a down payment for another house to make sure my wife's happy this time. And we still have it. And it was more of an investment than just a dream home. So it still functions as an investment. And some of that money also went into stocks, into a little bit into crypto, which I thought I lost at some point. Somehow the bankruptcy process recovered, but I'm not going to get into it. I think the main thing that I What I did there is not necessarily the way I invested the money but the way I invested my efforts and what I decided I'm going to do next. So one of the things we started now with my wife is a children's books brand. Which I think we can still turn into a proper e-commerce brand, but she's more in charge of it. She's a leader. And the software company that I mentioned. And at some point, if we're jumping another year in, after traveling a little bit, spending some time with interesting people, I somehow met They're founders of a small boutique aggregator that's based in London. And I thought... So dial it back. Speaker 1: We've gone 2020. Sorry, just to dial it back. 2020 to sell, then the rest of that year, finding what you want to do, bought the house and spread some of the investment into other things to diversify. And then we're hitting, what, 21, 22 now. Where are we when you... We're about to go into the next phase. Speaker 2: Yeah, so 21, I'm buying the house. 22, still working with the mastermind and already started working. Starting 21, actually, we started working with Matt on product opinion. And the way it looked is I'm starting this new brand. Actually, between the exit and the books, I also had a supplement product. Which somehow I just didn't develop passion to. So at some point I just sold it out fully, didn't replenish inventory. But while I was doing that, I still had my mastermind community. So the mastermind community, Ecom Brand Builder, became our beta group of software testers. So they helped us develop the software to usable levels from being just an idea to being an actual tool. And then we also had our CTO join as a partner. And that's how things started evolving. And slowly but surely, I got absorbed more and more into how to actually grow a software business because it's a completely different animal. It's not like on Amazon, you list the product, you get all the traffic that's on Amazon, you just have to capture it. You have to create your own traffic, right? So that was like 2020 and 2021, 2022, I would say. Plus, what also took a lot of energy in 2022 is the war that Russia started in my home country. So a lot of my attention went into helping people I knew. So I would say another Half a year or so was mostly me contributing myself to helping the situation. Speaker 1: To the cause. So did you go back home and get involved that way or was you doing it from a distance and providing resources? Speaker 2: I was there in January. I was there in January 2022, so just three, four weeks before the full-scale escalation. But all of my family members and Lots of my friends were still there. And growing up in Ukraine, I was also a part of a scouting organization. So these are usually people who take responsibility for everything. Including their country so they feel like acting immediately essentially and I would have to support them with things they couldn't get from within the country. Speaker 1: So we're passing through that and obviously, sorry, you know, most of these things with war is mindless and a lot of innocent people get affected. It's the same. What's going on around the world in other countries including Israel and places like that? It's all out of our control and all you can do is pitch in where you can to support, right? So as we move through 21, did you say, supporting back home and you were about to mention aggregators as the next phase. Speaker 2: Yeah, I think now that I think about it more, I think it was like 2023 when we officially met with the Boutique Aggregator. And what I had in my mind when I had the conversation is, hey, they have a few brands. They need my tool. Let's see how I can support them. But what they had in their mind is like, we're growing, we need more help. And we need people who actually can take responsibility and around the brands. So I think that's how everything happened. Yeah, and 2023, end of the year, I'm moving to London. Again, kudos to my wife for being flexible and supportive. And a year and a few months now, I'm responsible for some pretty epic seven and eight-figure brands. I can't go. Speaker 1: Yeah, I think you posted just recently. Do you want to explain what you've been doing with Creator Connections? I think you hit about four million on one of your brands, right? Yeah, that's right. Speaker 2: I'd say that's one of the things that helped a lot for the brands I'm in charge of. And I'm known for leveraging other people's audiences. I've done that with my own brand that I sold. But it was very, very complicated before. Lots of manual work and building relationships. And yeah, not something I can really scale, if I'm honest. But now with Amazon's Creator Connections, Even though it's very clunky and reporting is horrible, I feel like as they develop it, it's going to be the tool and it already is because what you're referring to, Danny, is the biggest brand got extra $4 million in sales purely through Creator Connections revenue. Speaker 1: So let's put it. Can we break into that a little bit? I know you said it's clunky. Four million is a substantial amount of money. But what did that involve and over what period? Obviously, the four million coming in a year period in that 12 months, right? Additionally, but what drove it? We know what Creator Connections is, but how did you go about it to hit that level of scale to generate that amount of revenue? Speaker 2: Yeah, I think there are many pieces at play here. I wouldn't say it would work the exact same for any niche. But in this case, it's personal care, self-care niche. So lots of females use, I would say 60-70% of our customer base would be female predominantly. And somehow it was a good match for creators. Plus, what I think is important, you have to I have decent margin for working with influencers. From my experience, at least 30%, ideally more. Because they want to make commission. They're in the business. They're there to make money, right? So you have to have enough for them to be interested. And another part, I think, it's still potentially just for the US businesses. I couldn't get some of my friends' businesses into it if they're not incorporated in the US. So if you are in the US, you can most likely get into this program if you don't have it already. And what it does is it allows you to list your campaigns on the platform And creators can just choose to participate. So now the whole model of you chasing influencers is turned upside down and Now they're trying to find the best match for them. And your job becomes more like an Amazon seller. So you have to position yourself as the best possible offer for them. So that's where the magic happens. It comes down to proper titles, proper descriptions, proper message responses. And if you think long-term, like I do with these brands, you can leverage all of the traffic of Amazon verified creators And make them your brand ambassadors and build your brand ambassador program on the backbone of this. Yeah. Speaker 1: And so what are some of the other things you do for growth? Instead, you know, launching, do you have a system in place which helps keep progressing the growth? Because I imagine like most people, you know, and I'm dialing out to 10,000 feet, you just keep launching products. You see, it's easier to say than it is to do it. But generally for growth, it's stacking products. You can, but you don't just grow with a small set and just keep optimizing because even when you hit top of market, then you've got limit of your growth and then it's external. Generally speaking, growth comes from launching more and more products and then finding a fast way to remove the non-winners, right? As quickly and financially efficiently as possible. Speaker 2: Yeah, fire fast. 100%. I think what a lot of brands don't understand is you can definitely optimize your best sellers and you should, but this goes without saying. But your highest ROI in your efforts comes from Continuously launching new products and to launch successfully, obviously depends on a niche in many ways, but to launch successfully, I think you need to have a system of how you filter out the best opportunities and how you go through the launch process so they have the best chances of success. And there's never the only way, but I think we try a lot of things with my team And at this point, we're quite confident with where we're at. So launching is the name of the game for this year, for sure. Speaker 1: Excellent. So this rolled in 23, 24. We're now in 25. Let's kind of take it as we come towards the top of the podcast. Where are we? 23, 24, 25. We kind of touched on the boutique aggregator. Speaker 2: You're a partner there. Speaker 1: And then obviously we've seen the development of product opinion, which is just recently won some awards. For me, it's the most superior software in space in that area. Not because I know you, but I use all the other platforms. And I will still carry on using them. But what I found about you guys, you ship all the time and you're always bringing in new features like fast. And there's some of the features that you've got really. I really enjoy and especially around the reporting and stuff. But it's always good to see new features drop in all the time. And one of the things I've outside of the science, I've tried to push and get people invigorated around. Is finding out your customer objections and then having the ability to fix them, because without a doubt, I've asked over and over again, people tell me a metric that is superior ranking, whatever it may be. What is superior to finding your customer objection and then having the ability to fix it? I don't think there's anything. If you can do that, that sets the path for everything. Agreed? I've tried to struggle with that question. What is a better metric than finding your customer objection and then having the ability to fix it? Speaker 2: Absolutely. I think what a lot of sellers get wrong is they think this business is about products, but it's actually about people. And even AI on Amazon is optimized for customer satisfaction, right? So everything is actually around human experience with your brand. And that's how ProductPainting started. We realized as sellers, because Both me and Matt are sellers. There's a disconnect between the sellers and the Amazon customers. We don't really talk to each other. There's no feedback loop, right? Speaker 1: And that's not to blame sellers. That's more on the Amazon's part. Speaker 2: Oh, yeah. That's how it's built. Speaker 1: Because you're at arm's length, yeah. Speaker 2: 100%. And for every problem, there's a solution if you're an entrepreneur, right? So to us, it's an opportunity. And what I think helps a lot with scaling brands and figuring out how to How to launch successfully, how to optimize successfully is getting that unfiltered opinion from a number of your ideal customer persona. A lot of people would basically say, hey, I don't like this because of A, B, C. You try to find the statistical data. Most people don't like this. They like this and that's how I optimize so that I get Most of my ideal customer persona to buy from me because I solve their problem better. That's the whole name of the game. Most Amazon sellers just list products. But if your brand starts caring enough to listen and adjusting for that data from the customers, you start winning. Speaker 1: Yeah, and I know I've said this many times on the pod, but interestingly, there's also the disconnect because the way the education is being in our community, like the way that we do conversion optimization in the community isn't conversion optimization in the Why the spectrum, the truest sense of conversion optimization. And also, I think there's a lot of confusion between post-purchase reviews on other people's products and then actually the customer objection because the post-purchase review is after someone's purchased and then they're either happy or they complain. There wasn't a barrier to buy. And the biggest barrier to your conversion rate or a product that's not working is why are these people not buying them, even though they're planted at the top of search? You run ads, you're top of search, even at top of search. And then people deciding not to buy your product. It comes down to the product disconnect with the customer. Speaker 2: Yeah. Speaker 1: And you won't find that in post-purchase reviews. So I think we have a little bit of disconnect there and I think a bit more education. I think people on board and and with all the softwares in the space like yourselves, You're making it easier to make customer objections easier to do and more interesting to do than seen as, oh, I've got to do that and I've got to go through the report and I've got to build this plan and da, da, da, da. And it's easier, you know, I just want to use AI and just give me a load of answers to pretend they're a customer. You know, it's like you are an Amazon customer, right, with a prompt. But that doesn't give you the answer because you don't have the breadth of data coming from human beings in volume. You know, and then be able to pick out the trends. So congratulations on everything that you've done so far. You know, when you think from 2017 and now in 2025, you put your house up, you exited your brands, you're gone to eight figures, you got an award-winning software and you're still going. I'd like to finish up with a few questions. And the first one is, what's been your darkest hour just before dawn? Speaker 2: I mean, looking back at the story, What was that moment? Speaker 1: Any point in your life, we all have our darkest hours, right, as entrepreneurs. What's been your darkest hour before dawn? Speaker 2: Yeah, I think that moment when I lost everything essentially and took a risk. By selling my only asset then and going all-in with all the cash I had left. Yeah, that was the darkest time, but it was also the most fun one to be honest with you. Yeah. Speaker 1: What would you... In terms of what's more important for you, is it legacy or money? Speaker 2: 100% legacy. Speaker 1: And why? Speaker 2: Yeah, I just know that Doing the right thing is always the right thing. So if I'm always building for the legacy, meaning I'm changing someone's life as a result of what I'm doing, it will always keep me comfortable. That's just how the world works. Speaker 1: We fast forward many, many, many, many, hopefully a hundred years because times will change. Everyone's at your funeral. What would you like them to talk about your character and how would you like to be remembered? Speaker 2: I'd like for people to use me as an example. 1. We are limitless. If Andrej could do something, I can too. 2. If you put your heart into it, it will work out. You just have to stay consistent and never give up, just like all of my Ukrainian brothers. Resilience pays off. Speaker 1: That's your in-depth. How do you feel? Unknown Speaker: Incredible. Speaker 1: I said that's your in-depth, you know, you've had an incredible journey. How do you feel about it when you've just been talking about the history? Where's that taken you now, you know, when you look back and you verbalized it? Pretty incredible. Speaker 2: Yeah, it reminds me that it's a precious life you can't waste. Speaker 1: Yeah, indeed. And I've always found that because I've known you a number of years that you, you know, prior to us getting to know each other well, always at Seller Sessions, you've always like been optimistic. You've always been helpful. You're very polite, you know, respectful as well. And you've achieved all that. And you've left your home country, you've gone around the world, you've put your house up. I mean, what you're doing is incredible. So congratulations. Speaker 2: I appreciate it, Danny. It means the world. Speaker 1: You're more than welcome. What's the best way that people can reach you? Speaker 2: I'm on all social media, mostly active on LinkedIn where I try to share as much as I can about what I'm doing in the e-commerce space and with this software. So Andri Sadlak. And also, if you want to email me about something more direct, you have an idea to collaborate, it's Andri, A-N-D-R-I at productpinion.com. Speaker 1: Excellent, guys. Thank you so much for joining us today. You'll be able to see Andri on May 10th along with the other guys, as I said. Not sure if you've heard about it or seen the changes we've made to Seller Sessions. So we changed it to a hands-on, one-day intensive launch to relaunch your walk away with SOPs. We've built this from the ground up. So there's no speaker presentations. You turn up your laptop, all bots, Chrome plug-ins and everything that will develop around the education. And it will be a full day intensive where we're all working on this in collaboration from the very beginning. To the end. So it's a it's it's kind of a hybrid. It's not a conference and it's not quite a workshop because workshops normally two people. This is built from the ground up of a group of people that are on the same vibe and the same tip. So you'll be able to see myself on. Of course, Andri and Matt and there's Sim Hone, a family member of the show. And of course, Jeff Anderson, highly respected. All these guys have been doing this at the top level and we're going to bring it into a framework and what's called an adapted VARC framework. Because learning is important about short term and long term retention. I used to teach at elite colleges in London, two of them, Alchemia and Point Blank, teaching audio engineering, music production, sound design and stuff. So it's been able to take complex things to break them down to create retention. We all learn in different learning styles. So we've developed a The program we're working around that. So if you're kinesthetic, meaning your hands on, you might be a visual learner, visual, sorry. And then you've got auditory and then obviously there's reading. So we combine all of those elements together. So you're working in real time. So go to SellerSessions.com. We've moved away from Eventbrite. You can now get the tickets. There's no ticket fee. There's a payment plan on there as well. So you can do it in split payments. The date is May 10th. Tickets are going fast. It's going to be a smaller, more intimate affair. All you need to do is rock up, open mind, laptop and ready to grow your business. So without further ado, I'm going to sign off. Take care of yourself and your family. Much love. And I'll see you again soon.