A Special Tool that Finds all the Trends First
Market Masters

A Special Tool that Finds all the Trends First

Summary

Brad Allen demonstrates how early adopters can leverage a special tool to identify emerging trends ahead of the competition. He reveals the surprising impact of acting on trends even just a week earlier, which could boost your revenue by up to 30%. Curious to see how this tool can transform your e-commerce strategy?

Full Content

Brad Allen.m4a [ 00:00:00 ]Hi, my name is Brad Allen and I am at BDSS Market Masters Think Tank. I've been here all weekend. We're having an awesome time. And I have this special tool that was created by two founders in Austin. It's a trends tool. It's all in one. So whether you want to find out trends on YouTube, TikTok, Amazon, Google, it's all under this platform and it's really cool. So whether you're trying to find new products to search or keywords or you're looking for influencers that could represent either your brand or some of the products you're thinking about selling, this would be the tool. So I'm going to jump right into it. I will give, I think we're going to, I'm going to work with the guys, but potentially there could be some sort of discount, but it's not too much. [ 00:00:50 ] I think it's around $30 a month. But yeah, let's get into it. This is the homepage. It may have changed. This was like a secret link. He gave me a couple months back and they're constantly updating it, which is cool. Just like AI, things are constantly changing, but hopefully you can see here. Here's some options to kind of get started to do some research. We have social content, news, conversations, searches, products, people. So if I, so as an Amazon seller, like let's start with products. So we click products. Um, up here you have Amazon, so if I click on Amazon, that is my option. So this is just going to show us, uh, product searches within the Amazon ecosphere. Um, this is how, like, the timeline we want. [ 00:01:41 ] So do you, are you want something that's trending in the last couple of weeks? Do you want to know what's been trending the last couple of months to have some, uh, more, um, evergreen data, I guess, compared to the weekly. So you can change that. So I'm going to do weekly. Um, right now I'm trying to launch this, uh, stuffed animal that has this real cute saying for Valentine's day. Um, I don’t want you know, a teddy bear. I could do that, but I’m wondering what other trending stuffed animals might be a better, um, like vehicle than a teddy bear to deliver this message. Uh, just so I can differentiate, differentiate myself from. You know, whatever’s on, um, Amazon right now. So I’m going to type in stuffed animal and then see what it comes up with. [ 00:02:43 ] So right at the top, it’s going to start giving you information right away. Breathe, breathing stuffed animals up 77%. So this is a, on a weekly basis. So about a little less than a thousand. I don’t know what the hell that means, but it’s interesting. That's what I love about these tools. Is it like, you'll just see random keywords that are trending and that might lead you down a path to something else. This is obviously Halloween's coming up. So, Halloween stuffed animals, pigeon stuffed animal that is up 44%. So that's kind of weird, but that's also interesting badger stuffed animal. So if you're, if you are in the stuffed animal game, this is probably stuff that you want to know. Um, you can look over here, bear stuffed animal, 1.3 million, obviously. [ 00:03:25 ] Um, those are going to be just stuffed animal in general is 50 million. So there's, there's a lot of eyes on these stuff. The animal cat stuffed animal. Um, but I'm going to look down here. So, and this, this sticks out. So, um, here is my, so these are the top. And then you can also do the gainers, gainers and droppers, the movers and shakers. So like what, you know, not, not necessarily has the most volume, but what is, has the highest percentage of increase. I just want to see the top and right here. I'm. I'm seeing cat stuffed animals, cows, stuffed animals, capybara, cop capybaras are, are trending. Um, let's see the change percent change 22%. So, you know, that's pretty interesting. Um, I've seen those on TikTok. [ 00:04:10 ] Um, so I'm going to click on that and just get some more info. This, I mean, so this is cool because to get a lot of this information that this tool gives you, you are having to go to all these different, you know, websites. Cause there's not like just a. Uh, a one-stop shop. So this is telling me the trend, um, over, you know, since 2023, um, it's, it's peaking now. I would expect this to, so for some reason, capybaras are really popular back in '23, uh, back in '23, like it was that long ago, but yeah, it seems like it's on the uptrend. Um, so that's something that I think might be cool. This just gives you some AI stuff. Like what is capybara stuffed animal top related search. [ 00:04:54 ] Backpack, um, and you see here, here's some videos. So the backpack like there, I know that, uh, those have been really popular with these cute little ones, but this like right away. So like, I just typed in that, I got that info and all of a sudden this is telling me these top videos. So these are like YouTube videos. So let's say I wanted to launch this. Well, now I have, you know, whether this is TikTok or YouTube, I have some influencers or people that are, have some, uh, content that maybe I could, could connect with. And, uh, you know, like once, if I do a capybara stuffed animal, I send some of those to them and say, Hey, uh, you know, maybe there's a collaboration opportunity, maybe not. [ 00:05:34 ] Maybe you watch their video and they're saying some trending saying, so we can click on that. And this is, I mean, it doesn't get any cuter than that. We got these, so this is like the backpack. These are the popular ones. So now I don't know what this song is, but it kind of makes me want to dance. Um, so yeah, that is part. Let's try to get back top right. Did you know that the water in your shower might not be as clean as you think, depending on where you live, you could be stuck in gross bacteria in your shower water. Yeah, let me turn that one off, but don't worry, there's a solution. All right, so now we're back here. So that's just an example of product. [ 00:06:23 ] I mean, look at all these products. So, um, if you want to go to social content, I think this is cool because I'm always wondering like what's trending on TikTok. So like, I never know really to go. So this like right away without even typing in anything, here's like some of the top stuff that's trending on either TikTok or YouTube. Here's like a MrBeast video. This has 89 million views. Um, some of this is relevance and like interaction. So I don't know quite how the algorithm. Works, but you see, this one has 418,000, uh, likes, um, or this one has, it doesn't say 'like', so this is views versus likes, but this is like 1.1. So sometimes it's, it may not have the most views, but there's some sort of relevancy in their algorithm. [ 00:07:15 ] That's saying 'Hey, this is important,' or this is something interesting. And so you got Instagram down there, you have TikTok, you have YouTube, this, this is, I have no clue what this is, but look at this 41 million. This looks like a, uh, an Indian film. Um, so if you're really trying to find, uh, like, I don't know what category you're in, but this is just great for idea generation. So, you can get more like granular and try to figure out, um, you know, your products. So, like, let's go back here, let's type in capybara. [ 00:07:54 ] So I just want content on capybara because of this awesome stuffed animal I'm going to come out with. So that's going to give me that. So now I have this. So instead of me going to all these different platforms, it's right here. So, I mean, what you want to do with this, you know, that depends on you. And, you know, this might not be something that you, um, even need, but I think it is something everyone should look at. So, you know, well, let's say you're selling, you know, leggings for women. Like typing in leggings for women and see who these top influencers are and then not just who they are, but like what kind of content are they putting out? [ 00:08:32 ] So the more that you know about your niche, the more you know about your product, the, you know, the stronger you can make your listing and you should know what your competitors are doing and, you know, what you can add, how you can add value, not just from the product, but from like content or, or product ideas. So, um, I would like go through all these. Kind of see, you know, what, uh, you know, what I could add to the Capybara, um, yeah, like whether, like this is showing me stuff to animal, but like maybe there's some trending saying or something that I could put on a t-shirt. So let's check. And I, I'm still going through this. It is a lot. [ 00:09:10 ] Um, so you could probably, you know, I'm sure they, there's some videos that teach you how to do it, but also you can, these guys are cool. You can work with them and they can, uh, kind of take some time out and walk you through it. Um, this. This is, so here's some like hashtags, Capybaras of Instagram, Capybara love. So there you go. There's another idea. So when you're, you know, if you're on TikTok, shop now you have all of these, um, trending, uh, you know, hashtags that you can use to get more eyes on it. Um, and then if you want to do this as channel, so now this is just showing you everything, but let's say here's something that I know. One's using Reddit, but red. [ 00:09:54 ] Okay, so, so yeah, so Reddit is a, you know, this shows you read it, uh, read it. You can, it's usually they start the trends on Reddit, so that's just something else. So yeah, there, there's social content, there's products, there's just searches in general. Um, so that you can see just what in general is trending keyword-wise, just like crossword clues, Staten Island. So, and that’s something you can find on other websites, but like once again, it’s all here and you can find not just Google. But YouTube, so yeah, this tool is awesome. Um, I would check it out and like I said, it’s, it’s pretty inexpensive. Maybe we can get a deal. Um, and yeah, that’s what I wanted to show you today. Yeah. Again, I’m Brad Allen and yeah. Having a great weekend at a BDSS market masters think tank, uh, have been sitting in on a couple and, um, yeah, I’ve learned a lot myself. I was on the panel and, um, yeah, it’s really been huge for a lot of these sellers. So. And it’s been an awesome week and a lot of great people.

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