#755 - He Almost Hit $10M Then Lost It All

#755 - He Almost Hit $10M Then Lost It All Speaker 2: Today, we've got a seller back on the show for the first time in three years and he went from almost hitting $10 million of sales in a year to zero because his accounts got suspended and now he's already back up to seven figures. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And now, right here where I am, it is 1.50 a.m., and I'm talking, I think you're in the Philippines right now. Speaker 1: Yeah, I'm in Manila right now. Speaker 2: What time is it over there? Speaker 1: It's 4.50 p.m. Speaker 2: We've got to do stuff at times when people are awake. Do you recognize this logo that I'm wearing on my shirt? Jollibee voted number one chicken in the United States as well two years in a row. I'm breaking out my Jollibee shirt just for this episode. Have you eaten there? I guess I can speak Tagalog because I can't speak English. Have you eaten there since you've been there or are you just mainly traveling around the rural places? Speaker 1: Here I just see all the time a lot of fast food and I'm just trying to avoid that. Speaker 2: You're in the Philippines now. From your accent, you are not Filipino. Where were you born and raised? Speaker 1: Yeah, so I'm from India. I born and raised in Jodhpur in Rajasthan. It's a northwest of India. So like till my early teenage, I was there and then I moved to another city for my university. Like I studied law. Speaker 2: They're in India, you studied law? Speaker 1: Yeah, I studied in New Delhi. So I studied law for five years there. So basically, I was working on my business even before I started my university. I was having Amazon business and before that I was also doing eBay and some local marketplace in India. Speaker 2: What year are we talking about roughly? Speaker 1: So I started selling online since 2013, like actively. Initially, I didn't start on Amazon because Amazon didn't even start in India at that time. I was doing more on eBay. eBay was a really big thing. It was a really big thing and there were other platforms like ShopClues, Traders. What kind of things were you selling? So I had some Chinese friend like I met some online, you know, all this stuff. So I used to buy memory cards, pendrive from my Chinese supplier and start selling those on eBay. Like it was all online as I was coordinating with them on WeChat or email during those times. So that's how I started, but it was very small business. Honestly, I wasn't making something significant. Speaker 2: So it's like wholesale, not really private label. Speaker 1: Yeah, I was doing more of that. Speaker 2: And like what, you know, so like in the average year, while you were in law school and doing this on the side, like how much time were you spending on it? And what was like, you know, if you're translated to dollars, what was like your yearly gross revenue? Speaker 1: I was already doing almost 100k US dollars in sale at least. And my profit was like at least 20k 25k actually, like, you know, first one to year, which was more than enough for me to find my lifestyle because it's not that super expensive. Yeah, I was also able to find my law school tuition fees, my stay, my food. I wasn't really traveling outside India at that time, so it was good money, I guess. Speaker 2: At what point were you like, wait a minute, maybe I don't need to do law. Maybe this e-commerce thing actually could be my future. Do you remember when you had that light bulb moment or was it a certain revenue that you hit or what gave you that feeling? Speaker 1: Yeah, so in my third year of the university, my business was doing really good. I was already doing like A few hundred K in profit, like maybe 200 K or 300 K in 2017 and 2018 like that kind of the year was really good. So I wasn't really like, why would I be doing this? And I was always listening to a lot of people like how Mark Zuckerberg dropped out or how a lot of other people dropped out. Maybe university is not a thing. I should quit and fully focus on my business because it was such an early stage like e-commerce industry during that time. And I knew it could be our next big thing. So I asked him, I told my mentor, like, I want to quit. I don't want to pursue my university. I talked to a lot of people and they all said like, oh, you already did three years. It's just a matter of two more years. You should do it. Then I still continued, but I wasn't really focused on studies at all. Like my attendance was also always less than 60% or something like that. Wow. Speaker 2: So then, yeah, like, I mean, that would be like making a million, $2 million in the US, you know, that kind of money in India. So for sure, I think you definitely made the right choice. When did you expand to Amazon USA? What year? Speaker 1: So in USA, I started, like I was doing in USA during that time as well through eBay. Speaker 2: Oh, okay. Speaker 1: Yeah, I was doing mostly arbitrage during that time as well. So what like I did made a lot of money, you know, like in 2017, 2018. But there was some problems. I was also doing some other things as well, like stock market and all this stuff. And I was losing a lot of money doing that. So because of that, I wasn't able to aggressively expand my business. I was making money somewhere, but I was also losing money somewhere. But I'm already doing USA, it was really hard. I didn't have a local bank account. I didn't know a lot of things, you know, how to Get it doing and I didn't have a local company or something like a lot of times my account was getting suspended. I was like, maybe I started with the way I was doing arbitrage in USA. Maybe you know, in 60 days, I already did like 100k in sales, and then eBay suspends my account. So it was always like that, like a lot of issues. And I didn't know how to navigate this thing. So just making a new account, selling, stopping, selling, stopping, always like that. Speaker 2: Now, the last time you were on the podcast was 2023. And in my notes here, it says, so the last full year of sales was 2022, obviously. And you had done $5 million or over $5 million that year. Speaker 1: Yeah. Speaker 2: Now of that 5 million, like how much was still arbitrage, you know, reselling versus private, uh, private label, would you say like percentage wise? Speaker 1: So in the year 2022, I think, uh, 50%, 45, 50% was through reselling. And 50% like 45, 50% was through my private label. Speaker 2: How was it when you made your first like private label product? What was it? Were you nervous? You know, because until now, you know, for years and years in India and USA, you were, you were mainly doing like, you know, reselling. It's like, Hey, the demand is already there. You don't have to make listings. You don't have to do images. You don't have to do quality checks and this and that, you know? So, so, uh, what was your first private label product? Do you remember what it was? Speaker 1: Yeah, it was in 2018 in India. I started with, uh, Like a lightning cable, Apple lightning cable, I started with that I imported from China. The product was really nice, but the quality was so bad. So like, if I had a good reviews of the product, I would I could have done better. But unfortunately, there was a lot of quality issues. So I failed, honestly. And then I just started discontinuing with my private label during that like, you know, whatever inventory I had, I just disposed that After trying for like maybe six, seven months, it was not profitable at all. I lost maybe 10-15 grand in that launch. But then I started my private label again in 2020 during COVID. And that Made like a really big thing and I also start selling capture cards as well. During the COVID like and I'm talking about in August 2020 and that was one of the best product I have ever launched. I was able to make like so much money from that one launch that it able to fund my another 30, 40 products in private label. Speaker 2: At what point did you start using Helium 10? Was it when you were already selling on Amazon India or was it until you started selling in Amazon USA? Speaker 1: So I didn't do news like about Helium 10, you know, like it was a really big thing. And I started using Helium 10 in 2020. Okay, during the COVID time, like when I started with my private label, and it was really important for me to use some, you know, tools for ranking my product, like how to get the keywords, how to optimize my listing. So yeah, that's when I started and I also started watching some YouTube videos as well. Like private label was a really new thing for me. I don't know how to advertise and how to do the marketing thing. What is automatic We're like an automated advertisement or manually that. Speaker 2: Now that year 2022 5.5 million since, you know, since then, you know, you've had other full years. Was that your best year or did you like in 2023 or 2024 or later? Did you hit a bigger number in one year? Speaker 1: So the way my 2023 started, I was pretty sure that I would be doing at least $10 million in sales. But definitely a lot of things happened. But that year I did like around $6.4 or $3 million, something like that. So 2023 was better, but nothing what I really wanted, honestly. Speaker 2: And what happened that kind of like, you know, stunted your growth? First of all, I remember in the last podcast, one of the big things was 5 million plus a year account, and you were pretty much the only employee. Like you didn't have like a whole team of employees. You were just running everything by yourself, right? Speaker 1: Yeah. So after that podcast, and I also was in Puerto Rico that year. Speaker 2: You know, there was a million dollar seller something. Speaker 1: Yeah. And that really charged me with aggressive private label approach. I started like, you know, like focusing more on building brands and scaling those brands and then maybe exit later. So I started a few brands during that time. But also something happened during that time. So I was trying to help one of my friend. He was also starting in India, like in USA, with some jewelry. And he had some mapping, you know, by some Chinese sellers, his brand was not yet registered. So he was not able to control that, like, you know, to remove that Chinese seller, because he was just undercutting his price. And I told him, hey, you can just put my brand name. And I can You know, like remove that seller because he's using my brand name. But what happened that time like I was able to remove that seller but Amazon after 10-15 days started removing all my brands because all my accounts are interlinked like even if I had a company in USA, Canada, Australia, my brand registry account was all interlinked because I was doing almost same brand in all those markets. Amazon removed all my brands saying that I was doing brand abuse. And that time I also went to Seattle like in the Amazon conference. Speaker 2: What happened though when you said, when you told them, no, this is my brand. This is my brand registry. Here's my trademark. What would they say? Speaker 1: So the problem is that I think when I was trying to remove that seller or something like that, you know, that's when the issue happened and I tried everything. I like, it was all my brands registered under my company's name. There was not an issue related to ownership or something like that. It was more something like, you know, that brand abuse thing, the Amazon policy. And certainly I was abusing because I shouldn't be doing that thing what I tried to help my friend. But I didn't know that thing at all. And it just happened. And I tried my best like, you know, met some like a higher team of Amazon to solve this issue when I was in Seattle. But honestly, it didn't work at all. I was completely hopeless. Speaker 2: So even in Amazon Accelerate, they weren't able to fix it for you. Speaker 1: They said like, oh, we will do it. We will try our best and everything. But honestly, they didn't. Speaker 2: Does this mean that all of your accounts were affected on Amazon? I know you were selling on other marketplaces, maybe eBay, but did the entirety of all your Amazon accounts go to zero during this time? Speaker 1: All my private label business went to zero slowly, slowly. It didn't happen overnight, but because I didn't have the access to my own brands, it was declining. I was not able to create new listings. Like a lot of things, you know, like all those brands were removed. So I was not able to use a lot of advertisement tools, features, which are for the private label brands. So slowly, slowly, my all the brands started dying, you know, like, reviews are getting messed. Like there were reviews were not able to synchronize in, like across the marketplaces. So that really impacted like everything. It didn't happen overnight. But of course, the removal of the brand was completely overnight and slowly, slowly, All those brands were impacted. Speaker 2: So it went from $6 million in 2023 and then what was 2024 because of what happened? Speaker 1: It was around $2.7 million, something like that. Speaker 2: And a lot of that was like your reselling stuff, not your brand. Speaker 1: Yeah, but after my brands stopped, like private label, I became more aggressive with my reselling. But a lot of things happened in 2024 as well. Since I was super aggressive with reselling, I was trying to work with more and more new suppliers, not just with my existing brands, which I was already doing. So what happened during that year, I think in the month of August, I was selling some Logitech brand products. I had a lot of connection in China with my suppliers and everything. So I started buying some Logitech brand products and I made sure that they have the certificate and everything. And I launched some new brands as well. I started a new account and I started doing some private labor. I was already working on new brands as well. So those accounts were completely new and not impacted because of what happened with the brand registry thing. But I wanted to push more sales in those accounts because they were really new. So I started doing some Logitech brand reselling as well in those accounts. And what happened, one of the customer, I think I got complaint of inauthentic about those product. And since it was such a new account, Amazon straightaway suspended my account and they said, I need to prove the supply chain. So I tried my best, like all the certificates and everything, all the proof I had. But the problem was that Amazon was not able to verify that supplier online or something. And in China, even the products are authentic and everything. A lot of times a brand doesn't disclose their relationship, you know, publicly with those suppliers. So that account was suspended, but Amazon have a unique policy. If you, one of your account is suspended, they can suspend all your related account. Speaker 2: And that's why I tell everybody. Yes, Amazon says you can have multiple accounts, but I don't care. If I have multiple accounts, I create them on remote servers that have no link to each other. I have no information sharing, no LLCs, no phone number sharing, and then I start the account on a remote server and then make a sub account and that's what I log in on my computers because even though Amazon says, yeah, no problem to have multiple accounts, if one gets suspended, everything that you're You're related to get suspended. So it sounds like that's what happened to you. How many accounts did you have that was affected? Speaker 1: Seven accounts. I had seven different companies. Seven different companies. I had in Canada, Australia, UK, Estonia, India. Speaker 2: Wow. And so then this is what year? Speaker 1: Still 2024? Yes, it's 2024. It started from 5th of August. I remember the exact date when I I got the email from Amazon when my initial account got suspended and slowly in a matter of 2-3 months all my accounts got suspended. It was one of the hardest period of my life. I was completely depressed. I was in Greece. I recently moved there and then I just moved back to India. I was there for two months with my family. That really helped me a lot. Speaker 2: Did sales go to zero at this time or you still have some like eBay or other non-Amazon that you were making a little bit of cash flow? Speaker 1: Because it was it didn't all the constant happen overnight, you know, slowly, slowly. In fact, my last account which got suspended was in February 2025, which was my last account. So it was slowly, slowly, like, you know, just kind of slow pain. Speaker 2: You know it's coming, but it wasn't all Amazon, right? Or was it all Amazon? Did you go to zero or did you still have some money coming in February of 2025? Did you have some money coming from somewhere else? Speaker 1: Some money coming from somewhere else because I started business on my mother's name. Yeah, because when I know that already things are going on down the hill, yeah, I should have a plan B. But somebody was still coming from my Europe business. But eventually that also stopped in February. So I was so close to be hitting no sales completely zero. But somehow my like, initial action, like I started a new business in November or December. So, that really helped me, but I lost all my those accounts, which were some of them were like kind of aged accounts. I had a lot of feedbacks. Like a lot of things, you know, with those accounts and those since those accounts suspended, I was not able to remove the inventory and most of those, it was a huge loss, like, huge, huge loss, like not just of sales, but also almost 700k worth of inventory, which I lost. Speaker 2: And they didn't like send it, you couldn't like remove the inventory and get it back to you? Speaker 1: Because this Logitech issue was such a serious issue for them. So they, they like for my US accounts, they made that like, I cannot even remove those inventory. Speaker 2: Wow. Had you paid fully for it or were you on a payment plan and you had to keep making payments? What kind of cash flow effect did it have? Speaker 1: So with one of my suppliers, I was doing cash. They did let me use a credit facility. But I had some surplus case cash all the time. So I wasn't really like, you know, trying to get that credit facility. And with my another supplier, I had used but it was not something significant. It was like around 100k. But they were really nice and cooperative and they gave me some extra time, like they gave me five months for the repayment. And because my new business was doing some sales, so slowly, slowly I was able to repay that as well. Speaker 2: Okay. Okay. Wow. So big hit. And also, you know, like I know for a few years by then you were already living the digital nomad life. Like if anybody follows your Instagram, you were like in a different country every week and jumping out of airplanes and stuff. And so going from that, billionaire lifestyle and then now back living with your parents, that was probably a big psychological hit to you too. Speaker 1: Yeah, it was just for two months. It was not really long time but in October 2024, I decided I went to some yoga retreat that time and a lot of meditation and everything. I met a lot of amazing people who really helped me to uplift me. In November 2024, I started traveling as a solo backpacker. It doesn't cost a lot. I'm not sure if it was the best decision at that time because traveling costs money. But it was I think one of the best decision because it really helped me to uplift and slowly over the months I realized that I can start everything again. And that's why I started new business in December 2024 on my mother's name. And you know, like it just gave me like, you meet a lot of different people from all around the world. And not everyone have their own stories. And I realized that I'm still alive. Unknown Speaker: I'm still young, fit. Speaker 1: I don't have any disease. Why not just start again? Speaker 2: Yeah. Did you have some savings saved up? Speaker 1: Yeah, somewhat. Not a lot. But yeah, I wasn't really planning a lot with my finance that time because everything was doing so good in my life. I wasn't really serious about that thing. But yeah, okay. Speaker 2: When you started this new business, was it very similar to the brands that you were doing or did you start something completely different? Speaker 1: I started doing again the business and I started setting up new accounts, new companies. Still not able to reach the level of what I had in 2023 or 2024, but doing really good I think. Now I have less risk in my business. Speaker 2: How do you have less risk? What are you doing differently now than you did before? Speaker 1: Most importantly, not having all the comments under my name or on one person's name. I think that's the most important thing. So that's really helping me. Now I'm bootstrapping again. Making profit and expanding in another market. So I think in the next one, two months, I would be able to reach out the geographical marketplaces, like all the marketplaces I was doing in 2024. So my European business will be starting in the next one month as well, I guess. Speaker 2: Okay. Are you still using Helium 10 today? Helium 10 didn't shut your account down like Amazon did, right? Speaker 1: Yeah, I still use Helium, but not for NavKey or research and all this stuff. I still use to check the inventory and to see my sales. Since I'm doing a lot of marketplace and I have a lot of SKU, it helps me to know how many units are sold in that specific day in this specific market. I just get one email and I get the data. Speaker 2: If somebody out there is in a similar situation as you where maybe they're just starting from scratch, or maybe they have to restart. Again and they are like you know what maybe I should do this reselling thing to get some cash flow like like you did. How would somebody start get these relationships like you said you know like you know that's the key of why you're successful is you have these good relationships almost exclusive relationship it sounds with some of these suppliers. How did you find these people and can people today still do the same thing? Can they find brands that they can get exclusive with and be able to to do resell? Speaker 1: I feel like, I feel like investing in the relationship with the people is one of the most important thing in life. That you don't know how it can help not just about reseller, but I'm talking about, like, just people in general, like, you know, and one of my American like I have accountant in America, though, I lost my business and everything. I still have a good relationship with him as well. Whenever I get the opportunity to be in USA, I visit him and he told me one thing. Swapneel, I think you really like to meet people and invest in those relationships. Though I was not having any relationship with him right now, you know, I was not working with him. But I just went, I took a bus from New York, I went to Albany, it was like three hours journey. Just to meet him for two hours and then came back on the same day and he was so impressed because I put this effort just to visit him without expecting anything from him, without wanting anything from him. So even with my suppliers, I was always the way I am. I was just very genuine and if I had some issues or anything, I was always telling them before they would know. I think it's important that you're always transparent even if something is not doing good because at the end of the day, you're just a human being and you're not supposed to have everything perfect all year around or all your life. There would be a time where you will have a lot of problems and reach out to the people. Because I was an accelerator and all those events, I did meet a lot of amazing sellers. Speaker 2: How have you found it different now starting from scratch like in 2025, 2026, as opposed to five, six years ago? What are you doing differently, if anything, to get traction? Speaker 1: So I was always into tech products before. I'm launching a new product, have a life of maybe one year, two years. I have to again start again. So now I'm not really focusing more on tech product, but rather than the products which have a longer shelf life, I guess. Like product cycle, which can have a more like longer product cycle, which is really important because you invest so much to build a brand. And nowadays it's so expensive to build a brand as well like with those marketing thing. And now the marketing is just not related to Amazon. You also need to focus on meta platforms. You need to focus on TikTok. Certainly, if you know the right way, the brand building could be easier, but it could be a lot expensive as well. Speaker 2: And so now, what do you think you'll end 2026 in sales? Speaker 1: So 2025, I already did around $2.2 million sales. And this year, surprisingly, I already did more than 1.5 of in six months. So I expect at least I can do another two to $3 million maybe like not I will see how my European market thing goes because that would be contributing most of my sales like because you know, it can add more in the sales. So I expect maybe 2.5 to three, I would be happy if I can achieve that. Speaker 2: Okay. Interesting. Interesting. Let's talk a couple strategies really quick before we go here on something that you're doing that you think is fairly unique out there, either from your resale side of the business or from your private label side, from your advertising, going cross border, your inventory, I mean, whatever. It could be about anything. What's a unique strategy you think that sets you apart from others? Speaker 1: So when it comes to reselling business, Definitely, there's a lot of competition. There would be always a lot of sellers who would be selling as well. But what strategy I can suggest is inventory because Amazon likes to spread out the inventory. And if a product is selling maybe like 1000 unit a month, you need to make sure that your product is like the inventory have you have at least 3x, at least 3x. That's what I feel. Because then Amazon will be able to spread out your inventory even more. And you can get better sales because Amazon want to deliver to the customer as fast as possible. This is the goal of Amazon. So if you would have more spread in inventory, Amazon can deliver faster. Customer is happy, Amazon is happy, and you will kind of get the buy box. Speaker 2: How do you judge how much inventory to send? Is it based on your sales velocity and then you say, ìHey, I want to have 45 days, 30 days,î or something like that, and then replenish every so often? How do you tackle your formulas as far as how much inventory to keep? Speaker 1: I normally do seven days, last seven days sales. I will take the average of that and I will multiply with 90. That's it. Speaker 2: And then when do you send more? Like when it gets down to 60, now you go back to 90 or do you wait till it gets to 45 or 45 days or how do you wait? Speaker 1: So it's like alarm sign for me already, if it's 90 days. And nowadays, Amazon also have AWT, you know? Speaker 2: Yeah. Speaker 1: So I use that feature quite often. And if I have inventory worth more than 90 days, I just put in the inventory there. So yeah, all those top selling product, I make sure I can keep the inventory of more than 90 days at least. Speaker 2: Okay. And you don't get any long term storage fees with that? Speaker 1: When you use AWD, it just becomes quite efficient. And I think for three months, you don't get a lot of storage fees. Yeah, until it's like six months or one year, then just become crazy. And also, yeah, I'm more say, you know, like, concerned, like careful with my inventory during October to December, because all the storage fees is almost double. But also you need a lot of inventory as well. But in my category, the winter is not the best months because the sales is little less. But because of Black Friday and all those events, definitely I get a lot of sales. Speaker 2: Okay. With AWD, do you have to trigger the replenishment from AWD to FBA or it does it automatically? Speaker 1: It does automatically. But I sometimes also check if there's some issue with that. Sometimes you will not going to know with the Amazon. Amazon may think that you have sufficient inventory. I think I don't have sufficient inventory so I just do it manually. Speaker 2: You're back to traveling like I know you've been in the Philippines last couple of weeks. First of all, what's your favorite spot you've been to in the Philippines? I'll be going and will you be anywhere around Manila next week because I'll be in Manila for one day. Speaker 1: Oh shit. I'm going to Bali tomorrow. Speaker 2: Okay. Where did you like best in the Philippines? Speaker 1: The best are the people, honestly. You may have a beautiful beach, other parts of the world, but the people are really amazing. Yeah, they're really amazing people. And I also did one expedition from Coron to Enlilo. So I was in the boat for three days and two nights and sleeping on some remote island. Many of the time there was no internet. And it was one of the best experience. You eat the local food. You're mostly always in the sea. You do a lot of snorkeling. You see a lot of hidden gems, you know, like which are not so realistic. And many of the times it's just your boat and the amount of people there only on the island. And in my boat, it was just seven people. So it was such a great experience. And I was also in Mayan Volcano, near to Mayan Volcano. It's a Legazpi city. It was so beautiful. It was not touristy at all. I didn't see anyone who was outside of Philippines there. And it was a really nice experience. I love to explore some towns which are not really touristic. Just trying the local cuisine and everything. I tried the nuts. It's called pili nuts. Nobody really knows, but it's a really nutritious and really nice food. Unknown Speaker: Love it. Speaker 2: How many countries have you been to now? Speaker 1: Almost 55. Speaker 2: What is your best advice for people who want to take up this kind of digital nomad life where you're still having to run the business? Do you have employees now or are you still running it all by yourself but they want to be able to travel? It might be hard for somebody to think how can I juggle both. Speaker 1: So I do have some employees now, but still not a lot. But like some, something like who can add value right now, because I'm doing reselling, I don't really need a lot of employees. But I have something for my inventory management, someone to coordinate with my supplier, with my shipping agent, making sure the products are delivering on time. So mostly for that, and I have some in India, for kind of like, you know, labeling, warehousing, Checking Amazon returns and all this stuff. So mostly like that. And other than that, I outsource a lot of things. Speaker 2: Awesome. All right, well, congrats on being able to restart. You know, some people might have given up and said, No, this is too much heartbreak. I have to I'm going to go do I'm going to go back to law school or something. I don't know. But you you completely immediately pivoted and was able to rebuild a seven figure business. So hopefully this time, this next round in the next couple years, maybe you'll hit the eight figures like you couldn't do in the in the other account like you almost did. And then we'll have you back at to see what you did to get there. So thank you very much. But I'm in Salamat. And wish you the best of travels, Bali, Greece, or wherever you might go. Hope to see you at another Amazon event soon. Speaker 1: Yeah, Bradley, I just want to share one small thing as well. Speaker 2: Sure. Speaker 1: I read one quote a few days, a few weeks ago, and I also feel this very strongly over the years, that every defeat is not a defeat until unless you're not, it's not a death. So the later you start with any failure, You're just wasting time. And I think that's the quality of the successful people and the normal people. Everyone will have setbacks in life. It could be anything, you know, could be business or something in their personal life. But the longer you will start again, you know, like the time to start again, would be the negative aspect, I guess. I think you should be mentally more resilient, so that you can act as soon as possible. Yeah, so this is very important because I realized that okay, my account suspended. What's okay, start next day. Why do we two months, three months? Yes, just have that kind of mindset. I think it's really important. Speaker 2: Yeah, I agree. Alright, well thank you very much and let's see what fun stuff you have to talk about next year, the year after. Let's try not to have three years between podcasts next time and thank you so much. Speaker 1: Thank you so much, Bradley. It was a pleasure talking to you. Thank you so much for everything.