#639 - Amazon Mompreneur Stories

#639 - Amazon Mompreneur Stories Bradley Sutton: Today we've got a couple sellers new to the show and they started selling on Amazon last couple of years and they're part of a community where thousands of moms have all come together to learn how to sell online. How cool is that? Pretty cool I think. Hello, everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. We have a couple of first-time sellers on the – first-time sellers as in first time on this show. Laken and Tiffany, how's it going? Laken Hardin-Is: Pretty good, happy to be here. Tiffany Nicholson: Good, good. Yeah, thanks for having us. Bradley Sutton: Okay, so first of all, where are you guys located? So Laken, where are you at right now? Laken Hardin-Is: Yeah, I'm on the South Carolina side of Charlotte, North Carolina, so right on the border. Bradley Sutton: That was a mouthful. The South Carolina side of North Carolina, that doesn't even make any sense. Okay, okay. Yeah, well, we have Shivali on my team is actually from North Carolina as well, so maybe not too, too far. Tiffany, where are you located? Tiffany Nicholson: I'm in Northeast Ohio, so Akron, if any LeBron fans... Bradley Sutton: Yeah, I was about to say that. That's what we think when we hear Akron. Tiffany Nicholson: I'm minutes away from where he grew up, or for people who don't know Akron, Cleveland is maybe 45 minutes away. Bradley Sutton: Okay. Now, who have I met in person? I know I've met you guys virtually before, but have I met you in person, Tiffany? Tiffany Nicholson: No, I don't think so. We have gone to a couple of different conferences, and I think I just keep missing you, unfortunately. Bradley Sutton: And Laken, and neither? Laken Hardin-Is: Yeah, I've met other Helium 10 staff, but not Helium 10. Okay. Bradley Sutton: All right. Well, maybe Prosper Show this year or Amazon Accelerate or something. We'll have to meet up. We're going to talk a little bit about what we're going to talk about today. Aha, you're one of those, huh? Okay. What did you envision yourself doing with that? Laken Hardin-Is: Oh, yeah, mainly graphic design and then motherhood. Bradley Sutton: Now, that's a good art major. People are like, hey, I want to paint and stuff like that. It's kind of hard to find a job. But graphic design, you're on a decent track there. What about you, Tiffany? Ohio, is that where you were born and raised? Tiffany Nicholson: Yes, yep. Born and raised here. I went to Kent State University. Bradley Sutton: Oh, hold on, hold on. I know that one. That's a good basketball team there. I want to say something like to do with airplanes or something, but I have no idea. What is the Kent State mascot? Tiffany Nicholson: We're the Golden Flashes. Bradley Sutton: Golden Flashes. Okay. I don't know why I was thinking airplanes or something. Tiffany Nicholson: Yeah. It's a lightning bolt. Yeah. Bradley Sutton: Oh, maybe that was it. Okay. Golden Flashes. All right. What was your major? Tiffany Nicholson: Oh gosh. I was all over the place. My undergrad degree was in communication studies and I thought I was going for accounting. To tax seasons at a public accounting firm as an auditor, and then decided like, Nope, that's not for me. So then I went back and got my master's as a speech language pathologist. I do currently work as a speech therapist in the hospitals, aside from also the Rainmaker family and selling my products on Amazon. Bradley Sutton: How did you go from that? I assume the first things came first upon graduation, but then how did you get introduced to e-commerce? Tiffany Nicholson: Yeah, it's kind of, I don't know, a blur looking back now, but to be honest, I've always had this Mentality of like wanting to have my own brand and I'm one of those people that like in conversations People will be talking about something and I'm like, oh, but what if what if we invented something like this? Or what if we did this differently? Like I just have always been really like idea focused So I had this like random idea I thought that I was gonna like create this product and then I started looking into like how do you sell products and Once you do come up with an idea and that's where I came across Amazon as like the main source of traffic, right? Like people, I mean you get the best traffic with Amazon. So I started selling like retail arbitrage initially just trying to understand Amazon and how the seller central like that whole process works. So that's how I got introduced to it, I guess. Bradley Sutton: What year was that about? Tiffany Nicholson: 2022, I believe. Bradley Sutton: And then so like your goal was, you know, more like, you know, passion kind of thing. And then it wasn't like, oh, I need to replace my nine to five. I mean, you're working in your field that you had studied for and you're just looking for a little side hustle, I guess, and being able to create something. Tiffany Nicholson: Yeah. Yeah, exactly. And I'm a mom. So like during COVID, I was home mostly because I work in the hospital. So I was very like indirect contact with COVID patients and the ICU and And all of that. So we decided it was probably safest for our kids for me to stay home. And so during that time, I had time to pour myself into learning other things aside from my field. Bradley Sutton: So now going to Laken, what about you? When did you get into e-commerce or what did you do before e-commerce? Like, did you get into graphic design as you started? Laken Hardin-Is: I did and I had kids right away. So I have five kids and so I started my e-commerce. Bradley Sutton: When you say kids, plural. Good grief. Laken Hardin-Is: Yeah. They keep me busy. So when I started my e-commerce journey, it was I think around 2018 and I I just wanted to have a side hustle. My husband traveled a lot for his corporate job and I was home with the kids, homeschooling. So I just wanted something that was more my own. So why not make some money if I'm going to pick up a new hobby, right? So I started just doing my own research, trying to learn the ropes myself. I had a little bit of success, but not long-term. I didn't have a roadmap or a guideline to keep me as focused as I needed to be and then I came across a mastermind like Rainmakers and so I just dove head first and have been running an Amazon business pretty successful since then. Bradley Sutton: What was your first product that you launched on Amazon? Laken Hardin-Is: Earrings. Bradley Sutton: Interesting. How did you find that? Was it something that you were passionate about or you found it in Helium 10? Yeah, it seemed to be trending. Laken Hardin-Is: I had found some ways to look up what was trending. It was Druzy Earrings. They were trending and I found a good wholesale on them. I didn't even know how to find sourcing and manufacturing and all that. So I was just like, Threw it up there and tried to find it and I did. I actually sold out of those. But it was hard to maintain not knowing a roadmap and I wasn't on Amazon or anything like that. Bradley Sutton: And did you keep selling it or that was just a one-time thing that you did? Laken Hardin-Is: Yeah. Once I sold out and because it trickled off, I didn't resell it and then had another kiddo in between then. So that kind of did the back burner. But then when I came across a mastermind where I really could dive into the full path of like step-by-step guide really got my attention for that. Bradley Sutton: What was your first like private label product then, like your own kind of thing? Laken Hardin-Is: Yeah, so I actually bought an existing Amazon brand. Bradley Sutton: Oh wow, I'm going straight to the top. I'm going to split the whole line here. I'm going to become an aggregator. Wow, look at that. Okay. Laken Hardin-Is: So we had four products when we started a glass spray bottle. Bradley Sutton: What was it like somebody who was like, like, didn't like Amazon or they were struggling with it to get out or how did you find something like that? Laken Hardin-Is: Yeah, I actually found it through the Rainmaker community. And so they had built it the Rainmaker way, which was nice because I had the roadmap, right? And they'd already built it that way. So they kind of just felt that we're calling them in a different direction and they wanted to take a different gear. And so it was making a profit and they had decided to sell it. And so my husband and I were in a season of change as well. He was kind of changing his corporate job, stepping away from that to be more family focused. So we felt like we could do it together and if we're going to do it together and be successful, let's buy something that's already turning a profit and then help that grow. Bradley Sutton: Was this in like 2019, 2020? What are we talking about here? Laken Hardin-Is: It was 2022, I believe. Bradley Sutton: Okay, 2022. And then how did you do in sales that first year of having that brand? Laken Hardin-Is: Yeah, so we surpassed the sales that they had the year prior. I think we ended, we're talking numbers or just general sales. Yeah, we were hitting six figure marks that were above what they were doing the year before and then same thing for last year. So we're growing. Bradley Sutton: And so still selling that same brand to this day? Laken Hardin-Is: Yeah, we're selling three of the four products that we may initially sell. We're still selling that fourth product. It just wasn't doing very well on the Amazon platform. So we just pivoted a little bit with that and then we added a sourdough product. Bradley Sutton: A sourdough product? Laken Hardin-Is: Yes. A very competitive niche. Bradley Sutton: Like something that makes sourdough? Laken Hardin-Is: A sourdough kit. So all the things you need to grow a starter and make your bread, proof your bread, all of those things. Bradley Sutton: I got a little bit into that. Not that part, but I did a breadboard once where it was like you could slice it and then I even had a bamboo knife that it came with and stuff, but it was pretty competitive. But it's good if you can get a foothold there. Laken Hardin-Is: It's definitely trending. It's just the high competition with those trending things. Bradley Sutton: Want to check estimated sales for products you see on Amazon? Or maybe you want to instantly see how many listings on page one of a search term result have the actual search keyword in the title. You can find all of these things out and more with the Helium 10 Chrome extension tool X-Ray. More than one million people have used this tool. Find out what it can do for you by downloading it for free at h10.me forward slash x-ray h10.me forward slash x-ray. Now, Tiffany, back to you before you fall asleep over there. When was your first product launch? Was it also 2020 when you first got in or 2021? What are we talking about? Tiffany Nicholson: My retail arbitrage days were like 2022. I launched my first private label product in 2023. Let's talk about the retail arbitrage. Bradley Sutton: Why did you choose that path to start? Was it because you didn't want to have to invest too much in the beginning or you took a different course that talked about that or what? Tiffany Nicholson: I didn't know anything about Amazon honestly. It was like I just I had this idea for a product and I just wanted to like kind of understand selling on Amazon first and retail arbitrage was kind of the first thing that came to my attention. You probably know there's like social media influencers everywhere talking about like sell this on Amazon, sell this on Amazon. So I was thinking that's a good way to just kind of get comfortable with selling on Amazon and kind of understand how to go from there. I thought I was just gonna like I created this product idea that I had and then just run with it, but I didn't fully understand what Amazon selling was about. So I'm glad I had that almost like practice run with retail arbitrage. But shortly after I started retail arbitrage, while I was making money, I had this feeling This isn't where I want to go with this. I want to have my brand. I want to build my own brand. I want to have my product that I designed. I don't want to sell other people's products. Bradley Sutton: Where were you going to do your arbitrage, like the grocery store, Walmart, or what kind of stuff were you doing? Tiffany Nicholson: I was doing mostly online. I was ordering products online. I found a group that I gave you product suggestions. For $10 a month or something, they would send you a list of product suggestions. That was helpful. Bradley Sutton: You would have to order it. It would come to you and then would you send it to FBA or how would you do that then? Tiffany Nicholson: I was boxing, packaging. It's a lot of work. Yeah. It's work and there's a lot of rules. You have to make sure that your box isn't bigger than, I think it was like 25 inches on one side because you'll get dinged. So yeah, there was a lot of physical work that went into that, which I think for some people is okay. I hear a lot of good things about replens, a lot of people doing replens and doing pretty well with that. The resources to do that work and maybe you have a team that can help you with that work. That's great. It was just me doing it and it got a little old after a while doing the packaging and all of that. So I was ready to find that physical product that I wanted to sell and it was perfect timing because that's when I came across the Rainmaker family. And it was essentially exactly what I needed to take that next step. Bradley Sutton: What about your first, did you have success with your first private label product or did you dabble in some stuff before you actually found a good product? Tiffany Nicholson: Yeah, so the Rainmaker family teaches you this method of how to find that product. I used Helium 10 and I had these numbers that I was looking for. I wanted a good product with a good search volume but not too high to where I can't keep up with the volume. I followed that method that they recommend. I found a product that was interesting to me. It was something I could be passionate about and it was something that I was excited to design. The first product, it's funny you say that because no, it actually wasn't very successful and I'll tell you why. It ended up being the dimensions put it into the oversized category and so I underestimated how those fees would really add up. So, I innovated that product in a way that I was able to fold it down even more and that's the product I sell today. So, it just required a little bit of pivoting and thinking outside the box but it did ultimately work eventually. Bradley Sutton: How many products or SKUs are you selling? Tiffany Nicholson: So, I have five total SKUs. I'm selling four of them right now. The one was the one that had the oversized. Bradley Sutton: Okay, yeah. And now are you in a good place with kind of like you're better with inventory management and you probably won't run out or you're able to forecast a little bit more and you're in a good groove? Tiffany Nicholson: Yeah, I think so. I think part of this business is you learn so much through this process of learning how to sell. You learn about a lot of different resources too. That is one great thing about a mastermind is the things that other sellers know that you don't know. I definitely have a really good system now. I have a 3PL, a third-party warehouse in China that saves me a significant amount of money. And yeah, I think that's going to be a game changer. Bradley Sutton: So you kind of like drip your inventory to Amazon from there as opposed to shipping it all to a storage here. Okay. Okay. Tiffany Nicholson: Exactly. And I feel like it's kind of a barrier too, right? Like we, I don't know if everybody feels this way, but I feel like I don't necessarily want Amazon knowing who my, my manufacturer is. So it's kind of like a middleman sort of, which gives me some confidence there too. Bradley Sutton: Are some strategies you've used to More specific things you can say about how you found your products, how you're maintaining it, something about keyword research. Not everybody can have success on three or four products or be able to compete. Some people might think, 2025 is hard to launch a product or to maintain competition, but you're doing that. What are some of the ways in which you found those products or that you're You built the listings that you think helped you have success. Tiffany Nicholson: Yeah, I think one thing is to always keep in mind that you are building a brand. So a lot of sellers are coming on and just trying to sell something, right? So they're just trying to make a quick buck and then move on from that product. My approach and I think a lot of people in the Rainmaker community, their approach is Building a brand. You're building a following of customers whether that's through Amazon or off Amazon. I'm putting a lot of time into building a social media following as well. I think that really helps because You know, things are always changing. So you always have to be prepared to pivot. And it's not just like I've seen other sellers come into the space with the same product as me that have been there for a little while and fell off. And I think there's something positive about like having that brand recognition and Amazon's giving us so many cool tools lately too with brand analytics and search query performance, all of that, that makes it a little bit easier to understand and to understand like the mind of your customer too, like how they're searching for you, how they're finding you, where your sales are coming from, first time buyers, things like that. So yeah, I don't know if that directly answered your question, but that, those are my thoughts. Bradley Sutton: Now, Laken, how did you find that other product that you now added to that brand you had bought? Like, what was your process to find that? Laken Hardin-Is: Yeah, for sure. Using tools like Helium 10, knowing my already existing brand with a niche, right? And so trying to figure out what would fit in there. So I definitely used X-Ray and Cerebro and all of those to find that. When we decided to go sourdough route, it was not competitive and it quickly changed. But so yeah, so what's nice is even though it changed and we did hit some bumps in the road with the competition changing, I was thankful to have tools like Cerebro that I could go and find opportunity keywords that I didn't need when I first launched. And that I think definitely helped us kind of overcome some obstacles when the Like the competition changed quickly and greatly increased. Bradley Sutton: After that increase happened, are you like still one of the top now or did you fall off a little bit but you're still able to? Laken Hardin-Is: We definitely fell off. One thing with this specific product, because it's a kit and it comes with a lot of different pieces, every kit is different. Every kit has slightly different pieces. So it's hard on the top probably big keywords, the most relevant keywords, I think for anyone to stay at the top, unless it's like a giant brand, because there's lots of people looking and clicking to view what's actually in the kit. So once we kind of realized that, we kind of took our focus on trying to stay at the top and like, how can we be on a lot of keywords as like low-hanging fruit? And that's where we've really seen kind of gaining more momentum back on that product. Bradley Sutton: Okay. All right, cool. Now, you know, You guys talk to a lot of people in the community of the Rainmakers community and things. Is one of the things that you see some people trying to get money in to start private label, like Tiffany talked about arbitrage starting, but do you see more doing the influencer thing, like doing videos and things like that? If so, Do you have any anecdotes or stories that you can say about people who have been able to build up some nice cash flow with that and then even maybe switch to private label later? Tiffany Nicholson: Yeah, yeah, we've definitely, we've seen that. Laken and I have actually kind of taken the reins on that with the Rainmaker family and helping people get into the Amazon Influencer Program and then also affiliate links and things like that. So yeah, we've definitely seen students Do that prior to selling their their first product. And we've seen some success stories to people making, you know, over $1,000 a month, just from Amazon affiliate or Amazon influencer videos. And we're learning a lot about the Helium 10 Chrome extension, too, that's new. Bradley Sutton: We've got a lot of cool stuff coming on the influencer. Last night, I was up until, like, late because there was one of my accounts I was trying to build up. You know, you have to have, like, three videos to get approved as an Amazon influencer, so I, like, Just like literally just from sitting right here in this chair that I'm at just looked around and did what I did was I did my Roadcaster like my podcast like little like stream deck here. I have a secondary monitor. I bought that was like a touchscreen. I did that and then I did these three games. I think there's a lot of videos on there already but these are like $600 products. I was looking and I was like, oh shoot, 2% or 4% commissions. That's like $20 every time somebody watches the video. Just literally sitting right here without even moving one inch or maybe just turning around like this, I was able to do five videos. People don't know that. It's pretty easy. You don't have to go buy a whole bunch of stuff and make videos. You've got so much stuff at your house. I didn't buy these from Amazon. But even stuff that's in your house that you probably bought somewhere else but as long as it's on Amazon, you can make a video on it. Tiffany Nicholson: Absolutely. It is a very easy way to make an extra stream of income for sure. And you don't need much to get started. Bradley Sutton: Yes, exactly. You don't need anything to get started, really, unless maybe a little bit of skills. Laken Hardin-Is: Everyone has the stuff. Bradley Sutton: Yeah, exactly. Like I said, even if we're one of the 1% of Americans who don't have Amazon, we still have stuff in our house. Even a sofa might be on Amazon. Tiffany Nicholson: That is an idea that I wanted to suggest. I know that Helium 10 is working on the Chrome extension. If there's a way to connect that to your recently purchased items from Amazon to where it could send you the data like you just bought this product and it would be a good one to review or it's not worth your time to review, I think that could be it. Bradley Sutton: I like it. We kind of show the score just in case based on the sales and then how many people already have videos, but yeah, we could probably take it even a little bit further. What are other ways that you're seeing people that you know get that initial income or get that initial capital in order to invest? Are people still doing arbitrage? Who's doing like KDP or Merch by Amazon or other things other than the Influencer Program? Laken Hardin-Is: Yeah, KDP for sure. Like digital products, that's what I was thinking. So like Tiffany was saying, we're kind of helping our students learn the social media side. And so how do you leverage that when you don't have a physical product yet? That's digital products. And so off Amazon and then on Amazon like KDP, we're seeing several people have really good results with that and like treating it as a physical product, doing the research with Helium 10, like doing the product research, checking the competition, and really being like thoughtful about not just throwing something up to try to make quick money. I've seen students really bring in a couple hundred thousand dollars on just one KDP that's been launched successfully. Bradley Sutton: Being part of a community, a lot of people, they like to do stuff on their own. We're not trying to hate on those people. Some people are private about their entrepreneurial career, but would you suggest to people like, hey, what would you suggest is like the benefits? Either of you can answer this. As far as the benefits of being part of a community who's all doing the same thing or having a networking group, whether it's through Helium 10, whether it's through Rainmakers or another group, what are the advantages of opening yourself up and being part of a community as opposed to trying to go about it yourself? Tiffany Nicholson: I think there are pros and cons to everything. For me personally, community is really helpful. Like I said before, I've gotten a lot of different resource recommendations from other people in the masterminds or just that sense of community. For us, we're both women and we are coming into this space where I think the majority of Amazon sellers are probably male. I think to just that community of other women in the same space, Gives us this sense of togetherness and this like confidence maybe I'm not sure but so yeah, I think but there are downsides to right because then you see both sides you see the people who do well and the people who are maybe have a little bit more difficulty, but you can really learn so much from the people around you especially in a community situation like that. Laken Hardin-Is. Mastermind for me has been a game changer. I saw this community of like-minded people that I was like, yeah, let's do this. I love that sense of team. But yeah, like you said, there's a lot of people that can do just as good on their own and go that route too. Laken Hardin-Is: Yeah, for sure. I definitely agree with everything Tiffany just said. And for me, joining the mastermind, having that community helps me go hard and fast very quickly. When I hit a roadblock, I had a group of people to ask the questions to and then, you know, as you're in a community that you form, kind of like you're running, like who's running with you and who is pushing you to kind of achieve more and hit more goals so that you have those resources to ask questions and get the answer right away and not have to go search for it. Oh, I've been through that. I've had that issue in the back end. Let me help you with this. Let me point you in the right direction. And that was game changing where, or even in the mindset piece too, like you started to question yourself, you hit a roadblock, you know, it's something happens, your shipments delayed, it's stuck in, you know, We've been there and it feels like a hard thing right now, but it's just a hiccup and you're not going to remember this in a year or two years. That just helps you get that mindset of just to keep going. It's been invaluable, I would say, is being in a community and a mastermind, not only with the resources of the knowledge, but also with each other. Bradley Sutton: It's a pleasure to be here. It's a pleasure to be here. And then my wife might come in the room and say, what are you doing in a room full of women? I used to teach Zumba classes, which is very similar, like 50 women and one guy usually. Tiffany Nicholson: And there are men in our group, too. So, yeah, a lot of times there are like husband-wife duos or sometimes there is just like men in the group that are just, you know, here trying to do the same thing we are. So, right. Bradley Sutton: I like it. I like it. Now, speaking of the community, like that, you know, like me, I know so much so many stories of Success and failure for that matter, because of the Helium 10 community and being able to interact with so many people and you guys have a similar experience. You don't have to mention specifics or people's names or anything, but any cool stories that come up? You guys have nice stories, but it's not like neither of you were homeless and then Amazon saved your life. It doesn't have to be that extreme, but any cool, inspiring stories that you can relate about people in your community? Tiffany Nicholson: Yeah, I mean I've seen a couple really cool stories come through. There was a cat brand that I can think of that did really, really well and it was really cool to see. I was in the group the same time she was and to see her come out of it on the other side and then we had, I think we even had somebody who went on a show like, what is that show called? The Blocks maybe. So yeah, we've had some really cool success stories. Like you said, there's the good and the bad and that's just the nature of Amazon selling, right? Some people are cut out for it and some people are cut out for it and still do bad. There's a lot of really good success stories too and that's what keeps you going. Bradley Sutton: Laken, what about you? Any stories to go? Laken Hardin-Is: Yeah, I'm blanking on this one. I always do some cool things. I think the coolest part of what I get to see in our community is the everyday average mom who thinks that they can't make an extra income or they're trying to figure that extra side hustle out and they just consistently work at it and then they explode in growth all of a sudden or they are two years in and they're like, I had no idea this was going to be this successful and that's the thing. I just love championing those people to just be consistent, just keep going. We all hit those hard roadblocks and stumble a little bit, but when you're consistent and stay with it, that's still a huge success story. I like those stories the most. Bradley Sutton: Yeah, yeah, for sure, for sure. Each of you, favorite Helium 10 tool and why? Laken Hardin-Is: I would say my go-to is definitely Cerebro. I'm always checking what other keywords can I diversify on. And I'm super excited I've gotten to see the influencer. I'm extension and play around with it. So I'm excited for it to be fully launched. I don't think it's fully launched yet, right? Is that correct? So that's going to be awesome. I think that's going to be a huge tool added benefit. Like I love that it's like coming along with what healing to already offers. Tiffany Nicholson: I have been recently diving into ad comic and really understanding the benefit of that tool. Bradley Sutton: What were you doing before for your PPC? Tiffany Nicholson: Well yes and I've also worked with a couple PPC agencies which the first one you know I was a little bit struggling with and then And I should say I started out trying to do it on my own and that was early days when I was still very much learning PPC and how complicated it can be. So that's why I hired an agency and they did okay but then… It's expensive when you're newer and stuff. Bradley Sutton: Yeah. That takes a big chunk out of your own. Tiffany Nicholson: Yeah, exactly. Then I did it on my own for a little while, tried another PPC agency. They really got me on track and organized and I was like, okay, I'm good to do this on my own now, which I did for probably a good four or five months. I managed it on my own and then I kept hearing you talk about AdTomic and how it can save you time and so I'm like, I'm just going to give it a try. You did an episode where you walked through some of the rules you had set up. I was able to go through that and the training that they offer too and really set up rules so that it would be a little more automated. It's been a game changer. I'm really happy with what AdTomic is capable of. Bradley Sutton: If people want to reach out to you guys or find you on the interwebs or just find the community maybe to follow up, they want to network with you guys, how can they find you on the interwebs out there? Tiffany Nicholson: I have a social media page that I'm growing currently. It's Shepherd Dog Mama, so it's on the dog brand side of things. Bradley Sutton: Is that what I hear in the background right now? Yeah. Tiffany Nicholson: Is it one of your dogs? I was just going to say. Bradley Sutton: Somebody's rearranging furniture back there or something. Tiffany Nicholson: My husband just got home, so she's giving him a proper… I love it. Bradley Sutton: I love it. Laken Hardin-Is: For me, my brand is Just Like Joan and so that's my handle on all social media platforms, Just Like Joan. Bradley Sutton: Awesome. And to find the community, how can they go find that? Tiffany Nicholson: Yeah, so I think therainmakerfamily.com is the main web page that they can go to there and they're present on all social media as well. So if you search The Rainmaker Family, you should be able to find them on all the social media platforms as well. Bradley Sutton: Awesome, awesome. All right. Well, thank you guys so much for coming on here and sharing your journey and let's maybe reach out and connect in 2026 and see what you guys have done with your new endeavors that you said you're working on. Thanks a lot.