6 under-the-radar trends (+ our ideas)

6 under-the-radar trends (+ our ideas) Shaan Puri: All right today we're talking about trends so I have this list I've been keeping I want to bring it to you today and riff on those with you because a lot of success in business just comes from surfing the right way. I think founders like to believe that it's our own genius that's causing our success. And when it's failure, then it's market conditions. And actually, often it's the opposite. It's the market conditions that can create success or really amplify your success. And I've learned the hard way that The most important thing is finding the right wave to surf. Sam Parr: Have you ever been on the inside of a product that has taken off like that? I haven't, but like I've had friends who they'd be texting me as it was happening, but have you ever seen that? Shaan Puri: Yeah, a couple of them. There's one that we did recently that I invested in my friend and they're doing a, I can't say, I don't want to say the thing because the trend is like still going, it's still hot right now, but it's a health supplement. And so like, you know, in the health world, there's just like Every few years, there's a new diet trend. There's a new like, you know, a few years ago, a big thing was like leaky gut. And it was like, oh my God, gut health, leaky gut. I got to do something about that. And so there's these things that just come in these waves of awareness. And so we backed one of those and it just is crazy growth. I mean, zero to 30 million in one year. That's like just wild and profitably. It was just like crazy growth. We have another company that we started that I haven't announced yet. Maybe I'll do that soon. But we have another one in that space that's kind of like the same thing. In one year, Just doing millions in recurring revenue profitably. It's just like, wow. And it's not because we did something so much better. It's not because we worked harder. It's not because we were smarter. We didn't have some genius strategy. We just picked something that was like, I had market pull. Inherently, the market wanted this, and all you had to do was show up. You're selling cold waters on a hot day. That's really what I want to do. So in any case, here's a bunch of trends. I think I have three or four trends that I think are going to be really big. I think if you watch this episode two years from now, a lot of this will be proven right, and then I have some bonus ones for you. Speaker 1: All right, you ready? Sam Parr: Yeah, let's do it. Shaan Puri: All right, trend number one. Short Drama Apps. So what are these? If you remember a few years ago, there's this company called Quibi that was started by Jeffrey Katzenberg, who created DreamWorks. I think Meg Whitman, the former CEO of HP. I don't know who she is, but she's somebody. Big deal in Silicon Valley. eBay. Sam Parr: And HP. Shaan Puri: So Quibi raised 1.75 billion dollars in funding pre-launch, pre-launch, pre-launch to build this out. And they were like, look, the future is short form. You see what's happening with TikTok. This is early days of TikTok. You see what's happening with TikTok. Well, guess what? That's what the next Netflix is going to look like. It's going to look like TikTok content. And they take their $1.75 billion of funding. They hire a crack team in Silicon Valley, fancy offices. They got the executives. Sam Parr: Dude, they came to our office to pitch to you and I. They wanted Shaan and Sam or MFM to be a content series. And I was like, guys, we're behind our laptops all day. This isn't interesting. Shaan Puri: They were like, we need you guys for Business Unscripted. And we were like, what? What does that mean? It's a category. We're like, we're in that? They're like, okay, never mind. So they wanted content. They needed content on the platform. Anyways, Quibi launches, fails in under a year. So 1.75 billion, all this talent, all the resources, all the brand name, the guy who created DreamWorks, in an under a year it folds, didn't work. Sam Parr: And they were mocked. And I thought that was kind of nonsense. I thought it was a great, like, you take swings. Shaan Puri: Just in the arena, doing stuff. Sam Parr: Yeah, I mean, it was like, you know, they tried something, you know, who am I to mock them for that? Shaan Puri: People don't like when people with pedigree and resources go after something. They like when you're the underdog. So, the consensus opinion since then has just been, Quibi equals failure, that whole category, failure. Well, quietly, in the meantime, a handful of apps have basically Run where Quibi crawled, and they are doing pretty much exactly the same thing, but to tremendous success. I don't know if you've seen any of these apps. Can I tell you about some of these? Sam Parr: Tell me. All right. Shaan Puri: So they all started in China. They're Chinese companies, but they're big in the United States. So for example, I'm just going to tell you the revenue of the top four apps. Speaker 1: Hey, quick message from our sponsor, Hubspot. You know, marketing in 2025 is wild. Customers can spot fake messages instantly, privacy changes are making ad targeting a nightmare, and everybody needs more content than ever. That's why Hubspot has a new Marketing Trends Report. Shaan Puri: It doesn't just show you what's changing, it shows you exactly how to deal with it. Everything is backed by research, and it's about marketing plays that you can use tomorrow. Speaker 1: So, if you're ready to turn your marketing challenges into results, go to hubspot.com slash marketing to download the report for free. Shaan Puri: Revenue of the top four apps, $150 million, that's number four. $160 million, that's number three. $275 million annual. And the top one, $315 million. Sam Parr: Okay, that's insane. Shaan Puri: Isn't that insane? Okay, so how do these work? So I downloaded a couple of these. I watched them. Now what they did that was very, very smart was they realized The American consumer is pretty much an idiot. And what Jeffrey Katzenberg did wrong was he tried to give people what they should want rather than what they do want. And what they should want was well-made, These series that were really cool, premium. Hey, we're not gonna do that short form, just rubbish. We're gonna do Netflix original level content, but just made for your phone, 10 to 15 minute episodes, and you'll pay for it, because otherwise, how are we gonna fund these things that are like millions of dollars? Artsy shit. So these guys came out. I'll give you an example of one of them. One of them is called Drama Box. The other one's called Real Short. And I'm just gonna show you the first one on this. Can you read the title of that? Sam Parr: Yeah, it's called Pregnant With My Brother's Baby. Shaan Puri: And I didn't just show him, you know, Corn Hub. This is a real thing, right? So these are all, it's kind of trashy soap opera style stuff. Now what they did differently was the key changes from Quibi was free instead of paid. So Quibi was a subscription you had to pay for. This is free, but you pay to unlock more episodes. So you get hooked on one of these little dramas. And then you sort of buy coins to unlock the next episodes once you get hooked. So they lowered the friction. The next thing was they did kind of trashy TV. They did, you know, Hallmark and Maury Povich have a baby. That's the type of content that this is. Like, I watched one. Honestly, it wasn't bad, to be honest. Speaker 1: I'm not going to lie. Shaan Puri: Like, it's bad, but it's not, like, I watch four episodes. I probably only needed to watch one for my research. And the episodes are only 90 seconds long, so it's not that big of a commitment. Sam Parr: Whenever I think of these, I think of on Wedding Crashers where there's a Jamaican guy, he's like the butler, and they're trying to bother him. He's like, hey, I'm watching my stories, man. It's this time to watch a soap operas. You can't interrupt anyone when they're watching their stories because the soap operas are so good. And you know that we talked about this. We talked about this in 2019 or 2020, right? Shaan Puri: What do you mean we talked about it? What did we say? Sam Parr: So we talked about it in a few ways. The first was there is this massive trend Of these, this was when YouTube was, obviously it was not up and coming, it was already up, but in 19 and 18 there was these guys making these somewhat tacky dramas and they were doing something very different on YouTube. They were making like 30-minute fictional videos on YouTube and it was like tacky in the sense of it was like a soap opera, clearly appealing to middle America women, so it was like a little like cringy but very addicting. Do you remember these guys that they would get like 8 million followers or they are making Facebook videos where it was like huge dramas or it was like the kid who got bullied on the bus and how he grew up to become president. Do you remember these like 20 minute videos? Shaan Puri: There's been some YouTube series like this. Sam Parr: By the way, I get sucked down this rabbit hole often where I'm on Facebook and it's like a kid getting bullied. It's a very unclear message. Shaan Puri: I do a lot of market research. Sam Parr: Yeah. It's hard to turn away. Also, I told you the story about when I was helping Ramon. His original idea for a business was to do We did erotic fiction Audible stories, and we ran a test, and on like 50 bucks of ad spend... Who said erotic? Shaan Puri: I think romance. It was short-form romance. Romance is very different, right? Sam Parr: It was erotic. No, it was like sex. It was for women. Shaan Puri: So tasteful, though. Sam Parr: They were in love. It was romantic sex. And basically what we did was he had a friend who loved writing these stories. He wrote one of these stories and then he had a Fiverr voice actor read it and then we ran an ad and we called it Captivating Claire, I think. I forget what we called it, but we called it Short But Romantic and we spent like 50 bucks running ads and we got like a hundred dollars in recurring revenue on a crappy WordPress site and like anyway, my point being is like all signs have pointed to yeah, this makes sense. Shaan Puri: And so like for example, this one that I watch is called Eris crash lands on her husband. And I think I lied. I'm on episode six, actually. So what happens is the story starts and it's this girl. She's so excited. This guy's going to propose to her. She thinks he thinks she's a doordasher, but actually she's a billionaire heiress. But she hid that from him because she doesn't want him to want her for the money. And she's so happy that he's going to propose to her and blah, blah, blah. But then His mother-in-law's like, she's not good enough for you. How about this other girl? And then she's like, you don't even know who I am. And then she reveals it. And I'm like, oh, cliffhanger. Like, I gotta see more. So what they're doing is 60 to 100 seconds, free to watch, you pay for more. And these things are growing like crazy. And so they, you know, I guess half of China's internet users are watching these, what they call mini dramas. Speaker 1: And guess what? Shaan Puri: I think that a lot of Americans are gonna do this too. I think a lot of Americans are gonna watch many dramas and these will continue to grow. I'd be very interested to see if an American company can come out and do this and do it maybe better than just today, the top four, I think they're all Chinese companies. And I don't think that's gonna last or maybe it will last like TikTok, but I think there's an opportunity for somebody to do this. I also, not just in the States, so for example, my mom, For years, when she comes over to my house, it's wonderful. We hang out. We have fun. We eat together. We talk together. She plays with the grandkids. It's all great. But then there's this moment at 9.30 at night where I just hear the most annoying sounds on TV, and it's these special effects coming from what she likes to call her Pakistani dramas, and it's basically Soap operas from Pakistan that she likes to watch. And she's Indian, but she's like, they make the juicier stuff. They make the better ones. And I'm like, where did you find these? And how many episodes are there? She's watched, like, the series will have 650 episodes. And she'll, like, finish multiple of these series. And it's not just her. All her sisters love this. And they're just watching these on YouTube today. And they're like, you know, 15, 20 minute episodes. And I looked up some of these, and if you go look at their YouTube channels, the top 10 of these will have like four billion views. I remember when people were talking about YouTubers, and I just remember being like, this was a long time ago, but I was like, I only watch a YouTube video when somebody sends me a link of like a funny clip from Saturday Night Live or a basketball highlight. Like I don't just go to YouTube and browse to see what's on. I thought that was like a wild, weird behavior that people were doing. And sure enough, now I do that every single day. Sam Parr: I do it every day. Shaan Puri: Every single day. Sam Parr: I think it's a man thing, by the way. I think it's a young person thing, and then people our age, it's only men. Shaan Puri: But did you think you would do that when you first saw that people do that? Sam Parr: No, I had the same thing of watching video games. I don't even play video games, but sometimes I'll watch people play. Shaan Puri: I had a Twitter account for years before I ever tweeted a single word. I was like, why would I ever just tweet? I'm not going to try to do that. I'll just consume. And so some of these behaviors actually Take a lot of time to kind of propagate and it's sort of like in the tech world They say like, you know what the nerds are doing on the weekends. We'll all do in 10 years I think there's like a version of that in culture, which is like what the What the degenerates are doing today, right? Like what the daytime TV watchers are doing today. We're all gonna do I remember hearing about musically and being like, oh people are doing like lip-synced and Lip-sync videos on their phone like that's stupid and then sure enough, you know tik-tok buys music becomes huge. Sam Parr: It's sure enough. You're now making Videos for your lip-syncing and you haven't shared it here, but we all know you do it. What uh, what's another one? Shaan Puri: All right. Next trend that I want to do is One that you probably know a lot about. It's a fitness trend. Trend number two is rucking, which is, first of all, just an amazing word, rucking. And secondly, I just keep seeing this and I've seen it four or five times from four or five of the right people and it instantly resonates when you hear it, which tells me that This is just going to spread more and more. So what is Rucking, Sam? You want to describe it? Sam Parr: You put a heavy bag on your body and you go for a walk. It turns the hot girl walk into a workout. So you know how you go for walks in the morning, except now you do it with a 20-pound pack on. Shaan Puri: You either wear a backpack or I like the ones that are like the weighted vest. It's like a bulletproof vest looking thing. Sam Parr: Yeah, so that's the downside of all this, by the way. Particularly when my daughter, when she was born and it's like, you know how when you want to get steps in when the kid goes to sleep because they're sleeping all the time? That's when I really got into it. First of all, I screwed up. I would put a 40-pound vest on because I thought that was like, well, more is better. And then your back is like killing. So I'm like, all right, 20 pounds is more than plenty. And then you just walk. But if you put your heart rate, I would put my heart rate monitor on. An hour walk, it would be 120 beats per minute, which is like a pretty like hardcore walk. And it didn't feel that bad. So it basically supercharges a walk. So you get more fitness out of a leisure activity. Shaan Puri: Yeah, exactly. There's these charts. You can see, like, I'll put this up on YouTube, but it's basically calories burned. So in the same amount of time, just walking, but wearing the Rucking vest, you will burn about like 200 more calories. So, which is enough to put you, like, if you did nothing else different, you might go from, you know, surplus to a deficit or break even to a deficit. Sam Parr: And it's not significantly harder. Shaan Puri: It's not significantly harder, right? And so I think this is going to be a big trend. It's sort of like pickleball, where pickleball was the much more accessible version of tennis. I think that rucking is one of the most accessible versions of fitness. My parents in their 60s will go for walks. I think that over time, if you realize that, hey, if I wear this 15-pound vest, I'm getting much more of a benefit without having to go learn a new thing or do a new thing or add in an extra workout. I think that's gonna be really popular. I wanna buy one of these. Then I looked at some of the brands that are taking advantage of this trend. You see people talking about this. You see Huberman and others talking about how rucking is really good. There's like this thing low-intensity steady-state cardio, which is known to be like really good for fat loss. And it's basically just like walking at a moderate pace for a lot like 40 minutes or 45 minutes for like a longer period of time and how that's actually better for weight loss than like, you know, traditional high-intensity cardio. And so then you go look at these brands. Have you seen this brand GORUCK? Do you know about these guys? Sam Parr: No, let me look at GORUCK. The issue that I've had with a lot of these packs is Is like i would do my walk sometimes at night and it would it looks like i'm wearing a bulletproof vest and like issue or the benefit because it's like the main reason i'm trying to get one dude they like like people would see me at like. And one walk in particular, I was walking at night and people kind of stared at me funny. And then Neville saw me out on a walk. He goes, dude, you look like you're about to go like on a shooting. You look like you have like a bulletproof vest on. I was like, man, everyone's been staring at me because it just looks very intimidating. Shaan Puri: You do have school shooter vibes. Sam Parr: Yeah, I had the look. And so I actually went and bought a different one that looked less like bulletproof vest-y. And so this company, Go Ruck, it looks like they make Backpack, they're basically backpacks, right? Shaan Puri: They do it as the back, I think the backpack is their hero skew, but they have the vest too. I was interested, I probably wouldn't have even realized they're looking at me for the wrong reason. I would have thought they all think I look so cool and that's why they're staring at me. Like, dude, if I could wear like a Superman cape and get away with it, I would. Like, why would I not want to feel like a superhero or like a Navy SEAL? So this brand was started by, I think an ex, he's an ex-military guy. I don't know if he's a Marine or what he was. And he was like, yeah, like this is like a big deal in the Marines. And so he created this brand called GORUCK and he started partnering with these kind of fitness and toughness influencers. And he... Sam Parr: A toughness influencer? That's a good one. Shaan Puri: Toughness influencer. David Goggins, what is he? Sam Parr: Yeah, you're right. Shaan Puri: He's a toughness influencer. Sam Parr: That's a good one. Shaan Puri: Jocko, what's Jocko? Speaker 1: Jocko's a toughness influencer. Sam Parr: Did you just make this up or is that the category? Shaan Puri: On the spot, off the dome, off the cuff, that's me. Sam Parr: A toughness influencer. Okay, cool. Shaan Puri: As you can see, that's a trend. They take off. I guess they're doing over $50 million a year in revenue now. Sam Parr: No way. Really? Shaan Puri: So they're doing really well. How do you know? And they've turned it into a whole lifestyle brand. I mean, they announced it. They were like 46 million last year, so they're going to be higher than this year. So they also do shoes and shorts and shirts. It's a whole lifestyle brand now. And I think this is really smart. And I think a lot of people do this. Now, where's the opportunity? I think the opportunity is go look at the prices on their website. How expensive is their Ruck bag? Sam Parr: $450. Correct. $420 for just one that I'm seeing here. Shaan Puri: My friends, it's time to undercut. I think if I was going to enter this space, I would be trying to go be the lowest cost, good enough solution, which is never a sexy pitch, right? The sexy pitches were the highest quality, most premium, most unique, made in America. That's their pitch, right? $450 backpack. That's great. And there will be somebody in that category. But guess who makes more money? The good enough at the more accessible price point almost always makes more money. Like when we were hanging out with Mr. Beast and he's like talking about chocolate and he's like, yeah, Hershey's or whatever. And all of the people there were basically like rich people who either don't even grocery shop for themselves anymore or like only eat Whole Foods. And we were like, we like Hugh Chocolate. It's like, I like their cashew butter, you know, like $7 chocolate bar. And he's like, yeah, yeah, their chocolate's great. But Americans can't buy $7 chocolate bars. He's like, we sell at Walmart. And look where Hugh is at Walmart and it was like so off to the side in this like one tiny little footprint area because again, it's not the like mainstream price point. So I would be trying to build the sort of like Walmart ruck brand. And I know that's not really sexy, but it would work very well. Sam Parr: Do you remember Echelon? So when Peloton was really popular, me and I don't think you went, but for some reason I was there with Moyes at the CES, the electronic show. And there was this booth for this This is a fitness bike called Echelon, and it was 100% identical to Peloton. There was only one difference, is that it was half the price. It was called Echelon, and I think they got sued by Peloton, but they still exist. Everything that Peloton has, Echelon has. It's just literally half the price. It's the same logo. It's the same everything. Have you ever seen Echelon? Shaan Puri: Yeah, because they're at Costco. They are the hero. I'm a fitness product at Costco, which is, again, the same thing, the Costco price point. And what they did was they're just like, oh, Peloton, great. Okay, we got the trend. We even got the brand. We got the shape of the bike. We got the whole arsenal. Awesome. And they literally took a knife and just scraped off the letters off the bike and were like, here's a new sticker, Echelon. It's even like a ChatGPT name. Sam Parr: I think they even got sued. It looks like they changed their logo. They were literally the exact same red. Everything was the same. And I remember going to the CES booth and I'm like, wait, are you guys like a sub-brand of Peloton? What's going on here? Speaker 1: Sure, we're not familiar with that brand. Shaan Puri: We have no comment and no familiarity with that brand. Completely coincidental. Sam Parr: Alright, my friends, I have exciting news for that business idea that's been sitting in your notes app. The Hustle, which is my old company, has partnered with IndieHackers, one of my favorite websites, to launch a pitch competition. It's called The Hustle's Big Break, and it's a pitch competition with a simple premise. You tell us your business idea in 60 seconds or less, and the winner gets $5,000 to turn it into a reality. Here's how it works. Record a 60-second video pitch of your business idea. Include your business name, description, revenue model, and tagline. And finally, submit it at thehustle.co slash bigbreak, and it all has to be done by April 4th. The winner gets $5,000 in cash to kickstart their business journey. Plus, we're gonna feature them in the Hustle's daily newsletter, which is read by around a million and a half people. And these are the smartest business and tech folks out there. The winner will be announced on April 11th. So again, if you have a business idea, go to the hustle.co slash big break. All right, back to the pod. Alright, I want to do the next one. The next one that you have is pretty cool. Did you see the tweet that I have there for your next one? That's a good way to kick it off. Shaan Puri: Okay, do it. Sam Parr: Alright, so you have plastic-free everything. So you're on board with plastic-free. Is that what you guys are doing at your house? Shaan Puri: I'm I'm not hardcore about plastic free like we still have plastic stuff and whatever. I mean, I can't say I can't with a straight face be like, okay, we're eliminating all plastic from our life. And then I'm like giving my kids Kraft mac and cheese sometimes. So like, you know, I'm like, common sense test fails. Sam Parr: Do you have? Do you go out of your way to buy cotton clothing or natural clothing? Speaker 1: Yeah, I try to. Shaan Puri: I try to buy the highest quality stuff for myself because I know I can, you know, like with my kids, that's the monkey wrench, right? Like, I can't get my kids to eat certain things yet. And so, you know, that's where we fall apart a little bit. Sam Parr: So the trend that you care about, you had plastic-free everything. And I had saved a tweet by this guy named Miles Snyder. It happened March 2nd, so only 10 days ago from when we're recording this. And he said, Lululemon and Viore really psyoped the whole generation. Which by the way, PsyOpt, that's a new word. Have you noticed that word's trending? Shaan Puri: Dude's trending like crazy. Sam Parr: PsyOpt is it. PsyOpt is it. Shaan Puri: High Agency, PSYOP, I don't know what else is trending but those two are on my radar. Sam Parr: Someone tweeted out that they PSYOPed me and I didn't understand what it meant and so I still don't entirely understand but I was like, is that like an insult towards me? Yeah. So he said, Lululemon of Yuri really PSYOPed a whole generation. $70 shorts made from plastic and petroleum that smell disgusting every time you work out in them and they destroy your fertility. Meanwhile, cotton shorts are cheaper, comfier, and better on every metric. And so you have listed here plastic-free everything. I think that the obvious thing that's going on right now is plastic-free or Teflon-free pans, which is in the same ballpark. But like, for example, at my house, we only have glass Tupperware. Shaan Puri: There's nothing more uppity than any sentence that starts with, at my house, at my house. The end of that has to be uppity. And literally, you just spit on somebody anytime somebody uses that phrase. Speaker 1: Not you particularly. Sam Parr: At my estate? At the Par Estate at Par Manor. It's class only. How dare you? For the record, I have Diet Mountain Dew in the refrigerator right now. So I think I can get away with saying this. Shaan Puri: You're like tobacco in your lip presently. And you're worried about microplastics. You have a hole in your gum. Sam Parr: Yeah. So I think I get away with it sometimes. But no, we don't do plastic stuff. Plastic, like anything that goes in the microwave, it's not plastic. But now, our new thing is like, my daughter has this thing she calls her baby. What do they call it? Lovey. Loveys or whatever. I don't even know what they are, but we're doing all cotton. Those, which, by the way, they're like way less comfortable. I understand why, like. Shaan Puri: Do you use a plastic pacifier in your mouth? Sam Parr: No, we don't give up. We actually quit taking the pacifier at three months, but and we even have glass bottles, but it's like a bunch of like glass stuff. And we're not crazy. Like we use the Teflon pan for like scrambled eggs. That's like the only thing that we can't get away with for nonstick. But it mostly is not plastic, and we are taking it to clothes. So a company that I like, I have no affiliation with them, I just think they're cool, is Riker Clothing. Have you seen them? Shaan Puri: Yeah, I actually just ordered some of their stuff because I want to try it out. It just arrived. Sam Parr: I love it. It's great. Shaan Puri: Give an honest review. Sam Parr: I think they're cool, but it's really actually hard finding all-cotton workout gear. And so I'm on board with the plastic-free trend. Shaan Puri: By the way, I'm also so prepared for somebody to be like, oh my god, cotton, haven't you heard? And they'd be like, cotton is a lie. Like, cotton is a huge lie. It's like when Joe Gebbia told us that recycling was a lie. Have you heard this bit? Sam Parr: I've been saying this for years. Recycling is 100% bullshit. It should be reduce, reuse, get rid of the recycle. Shaan Puri: And you're saying it because what? Sam Parr: It all gets thrown away in the trash. Recycling is nonsense. Shaan Puri: But there's even more to it that he told us about. I want to get him on to do his recycling rant because he's got like a great recycling rant. But I believe that one of the core things is recycling is a psyop. You ready? Recycling is a psyop, which is that The companies that make all the plastic products were under some heat. They're like, oh shit, this is really bad. And they're like, what do we do? What do we do? What do we do? Sam Parr: What do we do? Shaan Puri: We blame the consumer. And they were like, blame the consumer. That's brilliant. Speaker 1: How do we do that? Shaan Puri: And they were like, what if we made it their job to deal with the plastic? And they're like, how would we do that? We convince them that the obligation is on them to recycle these products. And so they funded the like recycle movement knowing that it's like most of it's not getting recycled anyways. It doesn't really work. Sam Parr: Dude, the blue bins are bullshit. They're bullshit. Shaan Puri: Yeah. Sam Parr: They're totally bullshit. Shaan Puri: Cotton's next. I can feel it coming. Sam Parr: You know what I often would do with the blue bins? It would freak out people. I remember people at my office, the hippies, the typical granola people at my company would complain to me. But I'm like, just throw the trash in the recycle bin. It doesn't matter. It's all going to the same place. And they would flip out. I could tell they were losing sleep over this because they based their personality on this blue bin has always been my, it's okay. To consume this and throw it away, but it all goes to the trash and instead we should just reduce the stuff we consume or we should reuse what we can. The blue bin, I can't stand the blue bin. So Joe and I are the same on this one. So I'm on board with Plastic-free everything. Shaan Puri: So Plastic-free everything, I think this is going to extend into clothes. I think it's going to extend into like homeware, pans, everything, like cups that you use. I think it's going to extend into baby products, all baby products. I think there's going to be a way that Honest came out with Jessica Alba and was like, These juices are full of sugar. So they're like honest juice. And I think that, and they have, you know, they have wipes and they have diapers and they're like, oh yeah, you know, you need to use these products. I think there's going to be a plastic-free big brand that gets built in the baby space. Sam Parr: Well, you know what that used to be, right? I grew up using this because my parents were a little hippie. It was cloth diapers that you threw into a hamper and then you had to wash them. It was disgusting. Shaan Puri: And for that reason, I'm out. Sam Parr: It was honestly filthy, but my mother... Shaan Puri: My wife tried to propose that, by the way. She was like, I think we should cloth diaper. And the look of disgust I gave her, I mean, I was just like, listen, you can cheat on me. You can abuse me. You can do whatever you want. You will not bring cloth diapering into my lifestyle. Sam Parr: There's usually, my parents used to do, and we were poor, and so they said it was cheaper, but they had a service that would come and pick it up once a week. But it's still just like the idea of using cloth that other kids have shit in. It's filthy, like we're animals. Shaan Puri: So the cloth diapers are not even just your cloth, it's a mixed pool of cloth? Sam Parr: It was like a wash and fold service except the stuff, the clothing had poop in it. And so it was basically you throw it into this bin and they come and pick it up and then they bring you new cloth diapers that are clean and you're just like reusing them. Yeah, it's disgusting, but that's how it used to be. Now that I'm saying this, by the way, this is kind of an interesting, you know, we had Jake on or Zach, whatever, the young guy the other day who talked about how he thinks of ideas. Shaan Puri: Jake, Zach, same thing. Sam Parr: The kid. We had, what was his name? Zach was his name. We had Zach on and he was talking about how when you ask him how he comes up with ideas and he's like, I just think about what would be awesome in an ad. And a cloth diaper It's like revolting, but it is clickable, and it is interesting. So I actually am on board with cloth diapers now. I just talked myself into it. Shaan Puri: Sounds good. I also think, by the way, for Plastic-free everything, there's got to be a supplement that people are going to try to sell that's going to remove the plastic from your balls and your bloodstream. I think people are going to get on the... Every category is going to try to take this angle, and I think that it's sort of like protein. How protein, you know, became a thing. It's like, great, eat more meat. And then they're like, or take this powder. Speaker 1: Or you want protein chips? Shaan Puri: How about protein cookies? How about protein brownies? How about protein everything? Protein waffles, protein pancakes. And so protein just made its way into everything on the protein wave. I think somebody's going to do that with you. Sam Parr: Dude, I had protein water yesterday. It was amazing. Shaan Puri: What is protein water? Sam Parr: It was basically water with like, it was a scoop that looked like lemonade mix and it was high protein and it sounded filthy and disgusting and it was delicious. Shaan Puri: That's how I drink my protein shakes. I just put a scoop of water. Yeah, but there's something nasty. Sam Parr: There's something cool where you think creamy and protein that for some reason that's okay, but fruity and protein, that's just unacceptable. Do you know what I mean? Shaan Puri: So this was fruity or this was? Sam Parr: It was fruity. It was lemonade. Shaan Puri: But you said unacceptable, but you liked it. Sam Parr: Yeah, I loved it. But I had to like get over that barrier. Unknown Speaker: Right? Shaan Puri: Is that really hard for you? Sam Parr: Yeah, like, like a motivational like talk to like figure out. Yeah, like David Goggins, like definitely had to hype me up. Speaker 1: How bad do you want it? Shaan Puri: We fight for these inches. Speaker 1: All right. Shaan Puri: So next one. Ready? There's another health trend that I think is going to be big. Have you ever heard of anybody who's doing nervous system work? Sam Parr: Our most popular retreat at Hampton is called Nervous System Reset and people go to the woods and we have a facilitator who guides these things. It's very, this is totally a niche thing and it was really smart of you to call this out. So go ahead. Shaan Puri: Okay, great. So you're already on this. This was, I've just, my spidey sense is tingling. I'm hearing a little things. Sam Parr: It's a new leaky gut. Shaan Puri: It's the new leaky gut because who doesn't want your nervous system to be reset or to be calmed down, right? It's like this thing that's so central. Literally, it's your central nervous system. It's so central to you. You have your vagus nerve and like all the stuff. So I first got hooked on this because my trainer was telling me about this. He was talking about like when you work out and when you eat, It's not just about what you do, it's about the state that you're in, that your nervous system is in when you do it. I'm like, what do you mean? He goes, well, you have these two modes or modalities for your nervous system, parasympathetic and sympathetic. You're familiar with this? Sam Parr: Yeah, I know what those, I've heard those words before. I can't teach a class on this, but I vaguely. Shaan Puri: Here's my bro science, okay? My bro science for this, which is probably half wrong. But basically you have two core modes that you could be in. One is your fight or flight response. So this is where adrenaline, cortisol, you have these hormones that get released and they're not just bad, right? People say, cortisol is a stress hormone. Well, stress is good in certain scenarios. Adrenaline is good in certain scenarios. You don't wanna be in that all the time, that's the problem, but you need it when you need it. If there's a lion chasing you, you wanna be in fight or flight mode, right? The problem is there's no lion chasing us. It's just Slack and email and scrolling on Instagram and feeling like you're not good enough and looking at your body in the mirror and feeling like you're too fat. Then when you eat, you're stress eating or you're working too hard, then you're stress eating or you're not sleeping, things like that. So if you're operating in that sympathetic system, which is that fight or flight, your body's secreting certain hormones, but then also your body shuts down other functions. So let's say you stress eat. One of the problems with you stress eat is not only do you overeat or you make poor choices, but your body literally digests more poorly when you're in that system. Because if you're in fight or flight, the body's going to take its resources and say, Guys, we're not digesting food right now. That's not what's important. We got to be doing these other things. The lion is chasing us. And so then you have the parasympathetic system, which when you're in, it's more rested, more relaxed. Your body can do things like digest, it can recover, it can do other things. And so Literally being able to shift your mood or your state from one to the other is really important. How do you do that? Some people get that from exercise. Some people get it from the sauna, from the cold plunge. Some people get it from breath work. Some people get it from meditation. There's a bunch of different ways, and all of these are a means to an end, which is to calm your nervous system down. And a lot of good things happen, both health-wise, but also decision-making, creativity. You operate differently when you're in different states. Okay, cool. So that's the theory. That's where it first got on my radar, and I believed it, and I started paying attention to it. Sam Parr: Well, you've been about breathwork for like four years now, or five years now. Shaan Puri: Yeah, and the breath to me is like, because I'm always like, I'm not trying to supplement or like, I'm very skeptical of the flashy hard things. So I always look for advice that nobody can sell me, really. Sam Parr: No, you're not. You love that. You love that. Shaan Puri: No, no, like in the health space, let's say. Right like I like why did I talk about rucking cuz I'm like, oh, it's walking with a little extra weight cool That kind of resonates with me. It's a that's that makes sense cold plunging I never really was able to get into because I was like, I just think this is like this extreme thing. That's like I It seems like it's for show. I don't know. It didn't really resonate with me in the same way. Breathwork did because it's like, oh yeah, I could tell that literally just controlling my breath for a couple of minutes, I will feel much differently at the end of it. And it also makes sense to me to work on my breathing system because I'm going to do that, I don't know, 50,000 times a day. Sam Parr: I went to a breathwork class in San Francisco and it made me kind of high. It was awesome. Shaan Puri: Yeah, well, that's like the Wim Hof stuff. You can literally hyperventilate yourself and you'll get high, you'll pass out, you can do a lot of things. Sam Parr: Yeah, it was great. Shaan Puri: That goes more into the category of the extreme, but okay, fair enough. So our buddy Jack Smith had come on. Remember that thing he told us about on the podcast where he's like, I went in this room with 50,000 screens of different colors and he's like, basically they flash things. I sit in a lawn chair and I paid these guys like thousands of dollars and it healed me and I was like, we were both just like, Okay, so we were both like, what? Sam Parr: There's one down there. He came to visit me in my house. I live in a tiny suburb in Connecticut. There's one, I'm not joking, 200 yards from my house and we went to it. Speaker 1: How was it? Sam Parr: I forgot to bring this up. It was insane. So basically, to everyone listening, this is like 90% of people are going to be like, that's, you're crazy. And 10% of people are going to like be into this. It's very like fringe shit. You go to a room and you're surrounded by literally 20 TV screens and it looks like it's playing white, like snow, you know, like a, like when you're white noise. Shaan Puri: Yeah. Sam Parr: Yeah. Like where your TV wasn't working. And so, and then the room is about the size of, let's say, it looks like a, like a mini bunk room. It was like 50 feet long, 20 feet wide, just a plain room with reclining chairs in it. I go and I sit in the chair. And I just like fall asleep. That's all I do. And so I go home. Speaker 1: Are you supposed to fall asleep? Sam Parr: You're just supposed to do whatever you want. You're supposed to relax. Shaan Puri: Are you supposed to close your eyes? Sam Parr: Close your eyes and relax. You're supposed to close your eyes and just relax. And I fall asleep. And part of me was like, did I just do like a Ron Swanson thing where they're like, where I'm just standing there meditating? And he's like, this is so stupid. I just stand here and I'm thoughtless. Like, yeah, that's the point. I was like, is that what I'm complaining about? It's like, I just fell asleep and I actually did achieve. I wasn't sure what happened. But I go to Jack. And I say, you know, I did kind of like how they had vibrating chairs there, like the vibrating massage chairs they had were amazing. And he goes, Dude, those chairs weren't plugged in. They were not vibrating. The chairs didn't vibrate. And I was like, no, like I vibrated the whole time and it made me relax. And I felt so calm. And he goes, brother, I talked to the owner. I saw the whole thing. Here's a photo. It was not a plugged in chair. There was no electricity in this chair. It did not vibrate. And I swore that it was vibrating me the whole time. So something happened. So that's my story with this place. Shaan Puri: And how is it to be a Scientologist? Sam Parr: It was, you know, it felt crazy. Like it did. And I was so turned off because the guy who, the guy who owned the place explained how like his wife had cancer and he went into debt to start this place and this cured the cancer. And I sort of felt like these people took advantage of it. Manage of you, man, like, you know, you didn't use modern medicine. You're so like delusional. I feel sad for you, which is silly for me to judge. But that was my judgment. And yet I left thinking my body was vibrating. And so maybe there was something there. That's all I'm saying. Shaan Puri: Yeah. So I'm kind of fascinated by this. And it does feel like something that like someone would like a YouTuber would make up to make like a whole YouTube video or something like a prank video. It also feels like the hatch and lost, like the domination have created this thing. So there's definitely a part of me that's like, oh my God, this is bullshit. However, I do believe that nervous system work makes sense. And who am I to say that that's not one of the methods that would You know, reset, rewire, calm, change the frequency. I don't know. Speaker 1: I don't know all that stuff. Shaan Puri: But people are really into grounding. You've seen grounding go down in the grass? Sam Parr: Grounding is insane to me. My college friends used to be into this. So they would, after playing sports, all the basketball players would do it. They would take their socks off and they would go And they would stand in the grass because they said, they used the word ions. Something about negative ions or negative electrons were going from the earth to their body and that was going to heal them. It was the same thing to me as like, do you remember Brett Favre promoting like copper, the copper band. The balance band. The balance band. And I don't know, man. I don't know about any of this. Shaan Puri: I absolutely don't know about these. I don't know the science. Speaker 1: I don't know if this works. Shaan Puri: What I'm saying is, I think there's market demand. I think this is a trend. I think there's pull. I think this is an area where when you talk about it, it has that leaky gut type of thing where people say, you know what? I think I have that problem. I think I want that improved. And whether it's through this room with screens, whether it's through grounding, whether it's through breathwork, I don't know what it is, but that's a trend. And I see it. It's a wave. And I think a lot of people are going to go surf that wave. Sam Parr: You should go check out one of the, what's the screen thing called? It's called the Electromagnetic Therapy or something like that. Shaan Puri: Maybe. Sam Parr: And let me know if you have a similar experience. I'm a hater on it, but I'm telling you I left, my body felt different. Speaker 1: All right, I got a public service announcement for all the tech founders that are listening to this. Listen, job number one for you is to get customers, and ideally, the bigger the customers, the better. And I know when I was trying to do that, we would get somebody interested. Oh, man, there's a big Fortune 500 company, or it's a company that's raised hundreds of millions of dollars. Shaan Puri: They want to work with us. Speaker 1: This is so exciting. And then we hit the wall, and the wall was the security and compliance team. And all of a sudden, we could not land our biggest customers just because we were shooting ourselves in the foot by not being security-ready and compliant. And so if you want to solve this, use Vanta. Vanta is an all-in-one solution. Shaan Puri: It helps you get audit ready. And it's quick, it's painless, it's easy. They're the number one guys at doing this. Speaker 1: There are 8,000 companies that use them. YC companies use them, we use them. And so if you want Vanta to help simplify your security and compliance program, to help you streamline anything, take all those manual security tasks and automate them, you should use Vanta. If you listen to this, you actually get $1,000 off Vanta too. Shaan Puri: So we got a deal for you. Speaker 1: Go to Vanta.com slash million. That's V-A-N-T-A.com slash million. Use Vanta. That's what all the cool kids are doing. Shaan Puri: All right, let's do something that's not a health hack real quick. I have another one for you. Sam Parr: Religion? AI social network? Which one? Dumb phones? Shaan Puri: Let's do biohacking and plants, which I don't have a lot here. I'm just going to say it out loud, but there's a moment in time right now. So this is, what is this, trend number three, four? We did five. Speaker 1: This is five? Shaan Puri: Okay, five. Trend number five. So, trend number five is biohacking plants. So, there's a moment in time right here where I think biohacking has never been as popular as it is now thanks to Brian Johnson, thanks to Ozempic, thanks to people, real peptides, people realizing like, oh, I can just kind of Take this, stab this, do this, eat this, drink this, whatever, and I'm going to improve my own health. So biohacking is a thing and AI has changed the game of science because AI is now doing kind of remarkable things. I don't know if you've paid attention to AlphaFold or some of the stuff that's coming out of Google where it's basically like AlphaFold is basically a AI breakthrough where AI was able to predict how proteins fold, which is really important for a couple of reasons, but I think the simple explanation is the shape of proteins really matters. It matters how other things can connect to it. It matters how it can connect to other things, how the building blocks can link. And it was something that we didn't, as humans, know how to do. We knew what it was made up of, but we didn't know how it would fold. We didn't know the shape of the protein. And AlphaFold won the competition of modeling protein folding. And so let's assume this is only going to get better. Sam Parr: And the implication of this is what? We can make new drugs? Speaker 1: Yeah, exactly. Shaan Puri: Therapeutics, drugs. So you have all these different These different technologies, CRISPR, you have, you know, protein folding stuff that's going on. You have, in general, an interest around biohacking. But the problem is, biohacking in humans is really hard. And when you're biohacking humans, you have to worry about all kinds of health concerns. You have to worry about, like, getting approvals for things. It's going to be a long, hard road. And so in the same way that I think the longevity startups that are focused on dogs are going to do well, because who doesn't want their dog to live longer? I think that's a problem everybody has. Sam Parr: The background of that is that we had Kevin Rose on and he was trying to create or he invested in a longevity drug. company and their model, their phase one was using it on dogs because that's an easier way to get into it. Shaan Puri: Easier way to go to market and to test your products. I think the even easier version of this is plants. And I know that like David Friedberg is doing this for a hollow, which is basically like It's basically a biohacking but for different crops. So how do we make a strawberry that has certain properties? Maybe it's resistant to certain bugs or maybe it can be riper. Maybe it could be bigger. Maybe it can be juicier. Maybe it can grow in different weather conditions and therefore certain places can now grow their own crops and don't have to import, right? So it's like all these like implications if you could biohack plants. Because plants are food. And so how do you do biohacking in plants? And plants, for a long time, a lot of the breakthroughs in people's understanding of genetics was because of plant experiments. You breed true crops with each other, and oh, this is how we figured out the little Punnett Square about how genetic combinations work and the combinatorial effects of crossbreeding. And so I think that there's going to be some really successful startups that take AI and the concept of biohacking and then use plants as their focus, as their target market, rather than humans. Sam Parr: What's David Freeberg's thing? Shaan Puri: It's called Ahalo. Sam Parr: And so it's accelerating evolution to unlock nature's potential. That sounds like a great mission. And so they're basically creating new seeds or new style plants, yeah? Shaan Puri: I don't know. They haven't been super... They're not in stealth, but it's not super obvious exactly what they're doing, but they have this thing like boosted breeding. So it's basically like, how do you get more yield on your crops? Or they'll have value-added traits, which is like, how do you Take a crop, but then add a trait that you want, right? Gain a function, but not for viruses, but for your strawberries, for your almonds, for your potatoes, for corn, for core crops. And so this is going to become technology that they're either going to be able to vertically do themselves, or they're going to sell this to farms and be like, and that's kind of what he did with his other thing, climate or whatever. Sam Parr: This is so much better than working on creator economy software. When you're telling me about this, I'm a dumb-dumb. I will never be able to start anything in this space, but part of me is like, if I had a friend that started something like this, I would quit everything I'm doing to go work there because this is such an easy mission to get behind. This is so much more important than creating a new link tree. It's so much more exciting. And so I love this. I think this is really a really interesting thing to call out. Shaan Puri: Yeah, so that's a trend I'm watching. I'll give you another one. AI social networks. So what does this mean? Every decade or so, a new social network comes out. You had Facebook, which was 2004, and then roughly 2012, you had this next generation of social networks. Those were Snapchat, Instagram, and they were taking off. What did they do differently? They took advantage of the new tech. The new tech was your phone. The phone that had a camera, the phone that had a GPS, the phone that I was with you at all times and so it unlocked a new social use case. And I think that the new social use case that's coming out is AI. So what is AI going to be able to do here? Speaker 1: I don't know exactly what this is going to look like. Shaan Puri: But I would bet with very high probability, this is a bit of a safe bet I guess, but I would bet very high probability that the next breakout social app is gonna be based on AI. Arguably it already happened. Arguably that TikTok is the breakout, it was the first breakout AI app, right? In the same way that like- What do you mean? Sam Parr: You mean that I'm following AI people as opposed to real people? Shaan Puri: There's a few ways that I could take it. So the most obvious one was TikTok, which was basically, everybody thinks TikTok's big innovation was short-form video. But actually, short-form video was around before that, Vine, Musical.ly, others. What TikTok did was TikTok was like, hey, how about this? How about the AI just tells you what to follow instead of you? So every social network up until that point was based on the user creating a graph So going on, following people or friending people, and that following or friending people, this was Facebook, Twitter, YouTube, all of them, that you would choose content that's interesting to you, and then you would keep coming back to the app because you have content that's interesting for you. And that worked to an extent. And then TikTok came out and was like, let's never let the user say what's interesting. Let's see if the AI can figure out what's interesting. At a higher rate, almost like we were talking about this crops thing, what if you got higher yield of interestingness if you used AI for the feed instead of the human choosing what to follow? And that's what it did. And TikTok is super addictive. And TikTok has a higher usage rate than every other social platform because the AI is serving you the content instead of you picking yourself. So that was like the first breakthrough. But it's under the hood. You don't see it. It's the algorithm. Okay, cool. And now, by the way, everybody copied it in Instagram and others. Everybody's moved to this For You feed. The real innovation of TikTok is the For You page. Okay, so what's coming next? So now I'm thinking that The next breakthrough is probably going to be that up until now, all social networks were based on content that humans make. And now I think it's going to be based on content that AI makes in some way. That sounds a little far-fetched. Like why would I want to follow an AI influencer? Well, let's first start with one example, Lil McKayla. We've talked about her years ago when they started this. Lil McKayla is an Instagram I'm a influencer that is just AI generated. It's a girl that's like, she's an AI image, basically. And they put her, she's an Instagrammer and she posts photos. Do you know how much money Lil Miquela makes? Sam Parr: Last we talked about it, it was like interesting, but not wild. It was like 800 grand a year, I think. I think we started talking about her in 20 or so. Shaan Puri: I don't have this confirmed, but I heard it's over $10 million now. Sam Parr: That's insane. Shaan Puri: Okay, so that's Lil Miquela. Sam Parr: I like Miquela. Shaan Puri: You and a few million other people. Alright, so that's one, but here's a more interesting version of this because I think people have heard the AI influence, but I'll even pitch you a different style of AI social product. It's actually in the music space. So I think there's an opportunity to create the AI version of Spotify. What I mean by this is I started listening to like a non-trivial amount of AI music. So like in my pie chart of my market share of music, it used to be 100% just like artists, right, that I know. So like Spotify or wherever, right? Let's just say that's where I started. And now I started adding in a little bit of AI-generated music. You go to Suno. So, Suno has a lot of music there. But also, there's these YouTube channels. Like, there's this one called Golden Age Hip Hop, which I don't think is AI. I think he might use AI in the making of it. But Golden Age Hip Hop is a great YouTube channel. What he does is he makes these mashups, right? Like, if you go to the YouTube channel. Sam Parr: I listen to it, too. And then, like, Mac Miller Lo-Fi or, like, main character playlists. Exactly. I'm getting recommended all of these. And at first, I was like, this is weird. And lately, I'm attracted to them even more. It's like what I listen to all day when I work. Shaan Puri: This is my new workout track. So Golden Age Hip Hop is, if you look at the channel, it's got 730,000 subscribers. Every thumbnail is AI generated. All of the concepts are like things that don't even make sense. It's like, wait, so this is, it'll be like somebody from the like 80s and then like somebody from the 2000s collabing on a song. Or like all the top songs are like, you know, like if it's sort by popular. So this one has 11 million views. It's Snoop Dogg, Ice Cube, DMX, or Snoop Dogg, Eminem, Dr. Dre, 50 Cent, Xzibit, and Ice Cube all on one track. And you're like, what? That never happened. And that song has 8 million plays. And I think what the person is doing is I think they're just like a mash-up artist, more like Girl Talk, where they're just sampling from different songs and overlaying them well together. But I think there's a little bit of a sign to come. I wouldn't be surprised if they're using AI to do this or if they're just going to take a voice, an artist's voice, and just use AI to make a song from it. I think you tweeted something out. Didn't you tweet out that the number one song right now was an AI song? Sam Parr: Uh, it was, um, the Beatles won a Grammy this year and it didn't get talked a lot, a lot about, but basically they had lyrics from when John Lennon was alive and they used, uh, machine learning and AI and they finished the song and it won a Grammy and it's a great song. Shaan Puri: Like, that's crazy. Sam Parr: It's crazy. Shaan Puri: Nobody's even met you. You're the only person I know who talked about that. Sam Parr: I saw it. I was reading about this and I was like, this is a huge deal. Why isn't anyone discussing this? I felt like it was a totally undercover story. And the song is great. Shaan Puri: It's not that nobody's talking about it, but you're right, under-reported story. So here's what I think is going to happen. I think you're going to have a service that's sort of like a Pandora or a Spotify, where you're going to prompt it or you're going to tell it what songs you like, and it's just going to start generating AI music on the fly. And what's going to happen is it's going to generate music that's in the genres you like. It's going to figure out, it's going to basically train on the songs that exist, and it's going to create net new songs. And I think the last piece of what's going to happen there is in the same way that today you have what's called like vibe coders. You know what vibe coding is? Sam Parr: I'm still trying to figure this out. This got on my radar on Monday. This is how new I am to vibe coding. All right. Shaan Puri: So there's a couple of startups like this. Sam Parr: It's because of Peter Lovells is how I know about it. Shaan Puri: Okay. So there's a couple of startups like Cursor, which is like absolutely blown up. I think it's become like a We're a $2 or $3 billion company or $10 billion company in a very short period of time. Cursor is basically like a coding terminal, but AI is built in, right? And so you can code, but you can basically just tell the AI, it'll write the code for you. They can tell it to debug it for you. You can tell it to build for you. Repl.it is doing the same thing. You go to Repl.it.com now and it just says, what would you like me to build? And you just tell Repl. It's like, hey, I'd like an app that does blah, blah, blah, blah. And then it's just it starts spitting out code on the screen, just scrolling like huge amounts of code. And then you'll see it thinking it's like, hmm, the initial screen's not loading properly. Let me see what's wrong. Ah, I found it. And then it just continues on. It's kind of amazing to watch. And I've built a bunch of little Repl.Apps that way. And so this is like, you know, basically what's happening now is that people are going to be able to make software without knowing how to write code. Well, I think what's going to happen next is I'm going to be able to make music without knowing how to play instruments or sing. So what's going to happen is I'm just going to be able to prompt the music or tell it what I want or tell it how to tweak the songs, and then I'm going to make it. And then, by the way, are you ready for me to just go full-blown idiot here? I'm going to say three letters that you're not going to like. Sam Parr: Okay. Shaan Puri: NFTs, they're coming in here. So here's the business model. Here's where this actually pairs up. And this is not so crazy. Listen to this. Sam Parr: Do you remember when you used to celebrate like, ding, ding, ding, we found a use case. Is this that? We did now. Shaan Puri: We found a use case. Sam Parr: Exactly. Ladies and gentlemen, we did it. Shaan Puri: What is an NFT? NFT is basically any kind of digital collectible, digital art, digital property. That's unique. It's a way to say that this is unique, and I own this, I made this, and if you bought it, now you own this. And it shows who made it, and the royalties are attached to it. This is actually kind of a cool thing. If I make art in Photoshop, which I think both of us would agree is art, right? I think being able to say that I made this, and nobody can say that they made it, that's important. Being able to sell my art, also important, and if you sell it, me being able to capture a royalty of subsequent sales, also cool. So I think we all agree that's actually pretty cool, as obnoxious as NFTs became to be. Now what's going to happen in the music case is I'm going to be generating music with AI, and I'm going to be able to mint that song. So I'm going to be able to say, that song, I helped create that by prompting it. Speaker 1: I'm going to create it. Shaan Puri: All of the artists whose music was used, I think they're going to get partial ownership of that. And now I'm going to be able to upload that track as a musician. But in the same way that like, you know, a lot of musicians today, they're using like autotune and like, you know, just like basically digital programming. They're not sitting there with a guitar strumming. They're in a piece of software making the computer strum the guitar and they just type in the notes A, B, C, D, and then they'll type in the chord and the guitar just plays it. It's kind of like to a pure musician, they're like, that's not music. You're just cheating. I think that's what's going to happen next, I think with AI. And so I think the next version of Pandora or Spotify, so the next big My first social product that's around music is going to be about creating music using AI, being able to mint it as a curator, saying, oh, this is cool. I like this. I'll pay to create this and to own this. And then I'll share that with other people. And then I will get like the way this golden age hip hop guy is getting 10 million streams on his songs. I think somebody who's a non-musician would be able to get that. Did I just go crazy or what just happened? Sam Parr: No, I think that's very smart. I think you're doing a good job of looking ahead and I agree with the future that you're painting. I think that I'm shocked. I'm shocked so far that music has been as not... With AI it's been, and I guess this makes sense because the guys making AI are also into this other stuff, but like AI has been like coding and like just a variety of other tools and I'm shocked that it hasn't impacted art and particularly music as much as, as little as it has. And I think the future you're painting makes a lot of sense. I think that If you were to play me like an AI Post Malone song in a real Post Malone song, I don't think anyone would know the difference. Shaan Puri: Which is unbelievable. Sam Parr: We're already there, right? Shaan Puri: Yeah, we're already there. Sam Parr: We're already there. And also if I were to go to a concert, like I would be into going to a concert of a fake person. Like, do you remember the Gorillaz? Shaan Puri: Mm-hmm. Sam Parr: I loved the Gorillaz. Are they fake? Shaan Puri: What's their story? I've only heard their songs but never been to a concert. Sam Parr: The guy who created the Gorillaz is a genius. So the Gorillaz, for those listening who are below the age of 30, the Gorillaz was a band. It was created by, do you remember Blur? Remember the band Blur? I'm kind of a punk-rocky guy, but he created The Gorillas as a weird hobby, like a side project where he wrote, and this was in the 90s, he wrote songs and then he had a music, and he sang it, he was the musician, he played all the instruments, and then he had a music video where it was cartoons and it was animations. And so for years, and this was before the internet was popular, so we couldn't Google who was behind it. Rumors, and it was like, you didn't actually know in that age how it was. You didn't totally know. You're like, I heard it was this guy. I heard it was this guy. I don't know who it is. And the Gorillaz was the band that he made. It was a fake band. It was all cartoons. They went so far as to being on talk shows. And so they would like at the time, the tech wasn't great, but they would do holograms. So they appeared on David Letterman and shows like that. And then eventually they would do concerts where they would play. At first it was simple and janky. It was basically just a movie theater. And then eventually they figured out how to hologram it. And then now he'll go out and perform. Now we all know who the guy is and he'll actually go and perform. And it's like amazing. But he I did all of this before all this technology was a thing, and I loved the gorillas. I loved them before I knew who the person was. I just thought I knew the characters, and I actually liked them, and I got to know the personalities. It was very strange, but because I was into that when I was a kid, and even as an adult, I like it, I can now see how it doesn't seem crazy that I'm going to like the AI stuff. Shaan Puri: Dude, I was so into like WWF growing up, right? It's like you get into these things that sound on the surface silly, stupid, illogical, why would you care? It's all fake, right? It's fake wrestling. And then guys are like, you know, paying thousands of dollars to sit front row and scream their heart out to like watch it, right? It's like these things seem on the surface. If you just described it to somebody, it would seem like it wouldn't work, but it does. I think the point I'm trying to make with this episode is that these are all trends that today sound small, sound weird, but I think in the future are gonna be bigger. And knowing that is good for two reasons. Either A, you're the type of person who just likes to be in the know. You like to know things before. You maybe like to try products early on before they become cool. I like to do that. That's one reason to wanna know these. And the other reason is jumping on trends early My first million is the way to make a lot of money. There is riches in these niches if you actually go pursue them. Or you're just going to be the guy that always waits for something to be proven out and then you're going to feel like you're too late every time. Those are your options as an entrepreneur. I think being early to trends, trends that are going to last or be big is a great way to get rich. All right, so the ones we mentioned. Number one, Short Drama Apps. So mini dramas, these apps that basically are like Netflix, but the episodes are 90 seconds long. They're taken off. Four apps that are doing over 100 million a year in revenue. Today, they're all Chinese apps. I think there's an opportunity for somebody to make this both like made in America, but also for really every geography. Like, make the biggest one of these in Brazil. Make the biggest one of these in India. These are gonna be very, very big. The next one, fitness trends. So, Rucking we had, which is walking with a weighted vest. Go Ruck, doing over 50 million a year in revenue. Sam Parr: Shirtless rip guys are going to just tear you up in the comments saying, Shaan, we've been here. Shaan Puri: Of course. Sam Parr: We've been doing this. Shaan Puri: And I say, congratulations on being early. Plastic-free everything. So, I think just microplastics being something that people, the next thing people are going to be afraid of and then figuring out how to sell solutions to that fear. Nervous system work we talked about. So, the parasympathetic nervous system. People who create solutions that are marketed towards calming or tuning or resetting your nervous system, a reboot for your nervous system. We talked about biohacking for plants, so AI plus biohacking. But using plants as a go-to-market because it's a lot safer. You can kill plants and nobody cares. And ultimately, there's a huge market of improving crops and the food that we all eat. And then the last one that we talked about is the AI social network. So every decade or so, there's a new big hit social product, Facebook, then Instagram, Snapchat, now TikTok. It's time. We are due for a new one. And the twist will be that the content is somehow generated with AI. I pitched a music one, but there's probably many other variations of that. Sam Parr: That was very educational. Good job. You came with the goods. You carried us on this one, and I think you did a wonderful job, so thank you. Shaan Puri: Thank you. Let us know in the comments which trends you like in the YouTube comments, and I'll be replying to all of them. Sam Parr: All right. That's it. That's the pod. Speaker 1: Hey, Shaan here. I want to take a minute to tell you a David Ogilvie story, one of the great ad men. He said, remember, the consumer is not a moron. She's your wife. You wouldn't lie to your own wife, so don't lie to mine. And I love that. You guys, you're my family. You're like my wife, and I won't lie to you either. So I'll tell you the truth. For every company I own right now, six companies, I use Mercury for all of them. So I'm proud to partner with Mercury because I use it for all of my banking needs across my personal account, my business accounts, And anytime I start a new company, this is my first move, I go open up a Mercury account. I'm very confident in recommending it because I actually use it. I've used it for years. It is the best product on the market. So, if you want to be like me and 200,000 other ambitious founders, go to mercury.com and apply in minutes. And remember, Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank and Trust members, FDIC. All right, back to the episode.