#552 - The Best MCP Skills & Prompts We’ve Seen Yet!

10 skills and prompts using AI that will allow you to turn [music] hours of work into seconds. Hello everybody and welcome to the AM/PM podcast. My name is [music] Bradley Sutton and I'll be your host and this is the show where we discuss all things Amazon, TikTok shop, and Walmart private label and how to generate recurring revenue streams 24 hours a day during the AM and the PM, hence the name of the show. Get it? AM/PM [music] podcast. And as a matter of fact, as you guys are watching this video, I'm actually traveling in Slovakia visiting [music] the castle where they filmed Dracula scenes in Van Helsing. And while I'll be dodging [music] vampires, I'll still be making money online. How cool is that? Pretty cool, I think. Hello everybody. We're here to talk about uh our hackathon we did. We got tons and tons of submissions for the hackathon. The theme of today is work smarter and not harder. By using the MCP, you guys are able to not download the reports from Amazon anymore. You can use like up to 10 tools at a time. And you can take 2 hours of research into 2 minutes. All right, that's the reasons why it's called work smarter and not harder. So, for example, you guys have probably used Cerebro many times, right? But then what do you do from Cerebro? You might then go to a Cerebro historical search. Maybe you'll download the Cerebro report and compare it to brand analytics. Maybe you'll check, "Hey, what keywords am I tracking in keyword tracker?" Uh you start doing multiple Cerebro searches. The MCP can take all of these five, 10, 15 steps and put it into one. And then you can actually just hit the button and then come back like 2 or 3 minutes later and it'll be it'll be done. Or you could do multiple ones at the same time. That's the power of using AI with the Helium 10 data that you've always been using in the Helium 10 tools. Um let me know in the comments, are you guys Claude, ChatGPT, those of you who do use AI, let me know. Are you guys a team Claude, team ChatGPT? Meantime, let me um share my Instagrams. I want everybody to follow the Instagram. This is what I was talking about following me. Just follow these Instagram accounts and comment later on on one of the Reels that we've updated. Say, "Hey, I'm looking for the the skills." I'll send I'll send it to you guys. We're going to have a lot of Q&A on this, guys. Um we're not going to show the winners of the contest. I'm going to show you some of the the uh contestants and I'm going to show you some of my own skills. Are you guys ready for a skill already? Let me know in the comments. You're you're ready to just copy a actually a prompt. I'm going to give you guys a prompt you can copy. Ready? All right, get ready to screenshot because you can just use this. You don't even have to wait for messaging me on Instagram or wait for the replay to come out. Copy this right here, all right? Let me go over this this one. This is a prompt that I did just to give you an idea of how to use the MCP. So, everything you're going to see from me today are Claude. All right? So, here we go. Watch this one. I'm going to read it out loud for those listening on the podcast. Analyze these competitor ASINs in Cerebro. And then I put these ASINs in here. Uh exclude variations in your analysis. Use the historical feature to tell me their advertising strategy over the last 12 months. All right? First of all, did you guys know Helium 10 can do that? How many are using sponsored product ads? How many are doing sponsored brand video ads? Or sponsored brand headline ads? All right, first of all, why would that be interesting to you? Maybe you want to know how strong your competitors are on Amazon. All right? Like how many are using um how many are using videos in their advertising? If everybody's using videos, that might tell you you definitely need to use videos. If almost nobody's using videos, that could tell you one of two things. One, maybe videos don't show up in that category for whatever reason, but it could mean a strategic advantage for you. And and when did they start doing videos? How many are doing sponsored brand headline ads? So that you know who are you competing with if you start your own sponsored brand headline ads, all right? Uh for the following I'm continuing on with the prompt. For the following, exclude any branded keywords. Next, are there any holiday related keywords that they're ranking for in the top 10 last year in November and December with at least 500 search volume. So so again, this is a good prompt to use because for example, if if I'm selling coffin shelves, there's keywords that come up in November and December that don't come up any other time of the year. Like one of my favorite ones that blew me away that I couldn't believe I was getting tons of sales from was gift for uh mortician mortician lovers or something like more or or morticians or something like that. Maybe it was just morticians. Right? Like I'm like, what in the world? But then when you think about it, a coffin shelf, yeah, that would probably be a good gift for somebody who works in a you know, as a mortician. Like like it'd be kind of like a tongue-in-cheek kind of gift for your friend, right? So I might not have known about that keyword if I didn't do the historical keyword research and and see that competitors were getting sales from this keyword. Okay? What are the keywords that all of the above competitors are ranking for currently that I and then I put my ASIN in parentheses am not showing organic rank for. All right? So this is a very valuable prompt. Is this something completely new and unknown to Helium 10? Maybe you've never done I hope you guys have done something like this before. But what would you have had to do? You would have to run uh this prompt or not prompt, but you would have to run each of these tools like multiple times and then maybe download these reports to get this analysis. And then you still might have to use AI to just say, "Hey, what are the holiday related keywords or gift related keywords?" Right? So, this might have taken mhm maybe 30 minutes, 40 minutes, right? Let me show you what the result was in Claude in just a couple of minutes. All right, take a look at this, guys. The first bucket it gave me was the advertising strategy. It says the last 12 months. All right? It showed me, look at this, only one of those competitors is doing all of the types of ads, sponsored product, sponsored video, and sponsored brand. So, that right there already tells me something like, "Wow, these other guys aren't even running these video ads. So, I only have to compete with one person on these ads if I start making ads, video ads for this niche. Um the it shows that the other people are just doing sponsored product ads. And look at this, it started giving me analysis. It said, "They only started doing headline ads during 2026." So, I could see that, "Hey, this competitor is starting to step up their advertising uh game." Uh here we go, this Hemp Bombs product, it says, "In November 2025, it was bidding sponsored product on its own brand terms, but by April, it stopped." So, when you use AI, guys, it can start doing next level research that you didn't even ask for and you didn't even know you need to look for. Like, that's interesting. Like, Hemp Bombs is a popular brand and their their search terms have search volume, right? They're ranking organically for it, but they actually stopped doing defensive targeting. So, what does that mean? That means, you know, uh for me, if my product is is the brand In Motion, which it is, uh am I going to steal all of Hemp Bombs sales if I show up? Probably not. Not not even close. Not even 5% probably. But, somebody who searched Hemp Bombs, are they 100% just going to buy HempVana? No, it might be 95%, but now all of a sudden, imagine if I advertise on their branded search terms because I have a very similar product, and I show up above their organic placements. Now I know that they're not even doing defensive targeting for their ads. Do you see the value in this? I might not have noticed that if I wasn't using AI because it wasn't even something I was looking for. I didn't even prompt it. That wasn't even in my prompt, okay? The next one, holiday keywords. Nope, looks like hemp pain cream, not many holiday related keywords, but it did have a couple here. Let me see where where are the ones uh Here it is. Gifts for arthritis arthritis sufferers. I would not have known that keyword existed, but it looks like people who are have a friend who is suffering from arthritis are looking for gifts in November, December for it. There's a keyword that now I can now go and get uh index for. I got to make sure arthritis is an okay keyword to even be indexed for. That could be a forbidden keyword by Amazon, of course, but I would not have known that keyword existed, and it found it in one of my competitors' advertising reports from Cerebro. All right? Next one, keywords all for rank that I don't. Look at all of these keywords that it found. CBD topical, hemp products, topical pain cream, strongest muscle relaxing cream. Every single one of the competitors are ranking for these keywords, and I am not showing up in the search results at all. Is that valuable, you think, to know? Of course, it is. If every single one of my competitors are ranking for it, and and here we have a list of the ones that are ranking highly for it, you better believe that that's valuable. Right? So, this again, all from a simple prompt. This is the prompt again. You you can screenshot this using the snipping tool somebody was was mentioning. This is something you guys can run literally right now. Anybody who has the Helium 10 MCP installed, run this on your products and let me know. As a matter of fact, take this guys. If it's a snipping tool, I know it's not copying the text, but I want you guys to do this right now. Those of you who have the MCP, copy this, put it into Claude, but obviously it has my ASINs there. You can run it with my ASINs, that's fine. But just tell Claude say, "Hey, here's a copy of a prompt I want to use, but replace the ASINs with this, this, and this." I want everybody to do that right now who's got the MCP, and do it with your own products. All right, next. Who here has used skills or created their own skills in MCP? Skills. What's the difference of a skill and a prompt? It's basically the same thing, except the skills can be much like more intense, and you don't have to keep writing the prompt over and over again. Okay? So, basically what the skills do is like here here let me tell you guys how I make my skills. I record myself with a with a voice recorder. All right? So, I will literally talk to my voice recorder for maybe sometimes 10 minutes, 15 minutes. It would It would take an hour to type that or or more. All right? So, basically what I do is I I will say, "Hey, let me describe the skill I'm trying to do. I want you to prompt me to ask me for an ASIN, and the first step I want you to do is do a 26-week analysis in Amazon Brand Analytics inside of Helium 10 Black Box. It tell me all of the keywords where it is ranking in the top or where it is one of the top three clicked and one of the most purchased. And then go into Cerebro and do a 12-month historical analysis for any keywords in the top 10. Then go to Search Query Performance and tell me all of the keywords using the monthly search term reports over the last 12 months where it brought at least two sales to my product. And then compare these keywords to what I'm advertising for. Like I can go on and on and on, right? That is when you'd want to use a a skill, something that you're going to you're going to use over and over again, and something that's way too much to type than just what I I had showed you guys with the prompt. Does that make sense? So, what I do is I record this with audio, and then I transcribe it using like a a free transcriber tool, and then I upload it to Claude and say, "Hey, here is a new skill I would like to use. Please call this the whatever skill, all right?" So, the skill that I'm going to share with everybody who you know, registered. This skill that I did is called the Amazon recommended rank skill. Let me explain the value of of this skill and why you'd even use this. I bet you this is something that 98% of you have never done. Okay, what it is is it is a direct link to Amazon. Like this is not from Helium 10. I mean, you're looking at it in Helium 10, but it's not from Helium 10. All right? This is direct from Amazon. It's the relevancy engine. Basically, Amazon assigns a numerical score for all their keywords, or up to like 2,000 keywords, as it relates to a product. So, if you enter a product into this Amazon relevancy engine, it will give you 2,000 keywords and score them as to how relevant it thinks it is to that product. And so, the the highest score you could get is 999. The lowest score is one. So, if if a keyword has a score of 999, in Helium 10, we call that Amazon recommended rank number one. It means it's the most relevant keyword, per Amazon. Doesn't mean it's the most relevant keyword to customers or overall, but we want to know what Amazon thinks. And so, the the anecdote I've always given about why this is valuable is that one time I launched, um, these products that were socks. And on the bottom of the socks, the bottom of the socks, it said, "If you can read this, bring me coffee." Okay? And another one I had was, "If you can read this, bring me beer." And what happened was when I started launching these products, obviously my main keywords are like gifts for beer lovers, gifts for coffee lovers. For the mom who loves coffee, like a bunch of related a bunch of uh keywords that had to do with coffee and a bunch of keywords that had to do with beer. But I could not get any impressions in Amazon advertising. I had the keyword many times in my listing. So I would have thought, "Hey, I should absolutely be indexed for this keyword." And I was indexed, but I was not relevant for the keyword. So what did that mean? Um, I wanted to figure out what what I could do to get relevant. So first, I needed to confirm, "Is this a relevancy issue?" So what did I do? I went into Helium 10, I ran my product through Cerebro, and I sorted it by Amazon recommended rank. The top uh keywords that were relevant were black socks, pink socks, nothing to do with coffee. And I was like, "What is going on? Why does Amazon not think I'm relevant?" And I thought about it, I said, "Oh, you know, socks are in the clothing category. Coffee keywords are usually in the grocery category. So to Amazon, there is a gap." And I wouldn't have known that if I didn't run it through this engine, all right? So it's very important when you guys launch new products or if at any time you you have trouble uh ranking or getting impressions for a certain keyword that you know you're indexed for and you know you're relevant for, run it through Cerebro, look at the Amazon recommended rank. So what I did is I created a skill that could analyze the top keywords that Amazon thinks it's relevant for just to give me an overview. Hey, what does Amazon think my product is? This is especially important for new products because Amazon can only go by what is in your listing. It doesn't have a whole bunch of customer history to look at, right? >> [snorts] >> So, for this skill, I was like, "Analyze this. Tell me what Amazon thinks my product are is and just give me some some tips, all right?" What what did it come up with? Let's take a look here. Look at this. It showed me the all the keywords that came up in Cerebro, but then it said, "Hey, the top 30 Amazon recommended rank is dominated by three token clusters: In Motion, Hemp, Roll On, and Pain Relief. In Motion is the brand of this product, all right? Um the single most important row is AR 19, Pain Relief, all right? 11,000 search volume. So, that's Amazon saying that this listing is highly relevant to the broadest, highest volume term in the category. But, my product had no organic rank for it at all. So, first of all, I know that if I started advertising for Pain Relief, I might have thought that oh, this is too broad of a term. I might not get any impressions. But, because I connected it to this relevancy engine, I know that Amazon thinks I'm highly relevant for this keyword. And so, now I'm like, "Oh, yeah, green light. I should advertise on on this on this keyword." And so, here it just gives me a list of the keywords that Amazon thinks I'm relevant for. So, another simple simple thing that look, 90% of you guys I thought it would be 98%. 90% of percent of you guys don't have it. No, no, these skills I created these skills, guys. Claude doesn't keep somebody wrote here, "My Claude says it can't find the skill." Yeah, you actually have to upload the skill. I created the skill myself and I uploaded it to my own Claude. This is what I'm telling you in the packet that we're going to send you guys. Yeah, um Helium 10 is built into Claude. But the skills you have to upload. You either create your own skills or the ones that that I do, you'll upload it. That's the beauty of using MCP. When you guys use Helium 10, obviously nothing wrong with using Helium 10, but you're stuck with using it in the ways that we teach. Uh you're stuck with using the filters that we have and the different views. When you are using Claude in ChatGPT with the MCP, you can create your own dashboards. You can pull the tools in ways that you couldn't do in Helium 10. And that's the big takeaway here. Make Helium 10 work for you and your business. It's not just a matter of time savings. It's a matter of customizing the way that data works for your exact account. All right, guys. Make sure to stay till the end because we're not only going to get over or go over your questions, but I'm also going to show you some of the best inputs from the hackathon from you users out there. All right, guys. Let's get into your submissions there. I know I showed you a couple of my sample prompts and skills. The uh you the Helium 10 community out there submitted over 50 different skills and prompts all trying to win a prize. And we're still judging them, but we uh I wanted to highlight some of the finalists here, right? Uh and your votes count, all right? So, uh at the bottom of this video, if you're watching this on YouTube, make sure to put the comment of whose uh skill or prompt you guys like the boat uh the most. Um that's going to play a role potentially in our scoring to see who wins the $4,000 uh value grand prize. And we got tons of other prizes. All right. So, you guys ready to see? Let's get into it. All right, the first one here is submitted by Buddha. All right? And he called it the product situation analyzer. And here's the description. This is not necessarily for copying because this is not a prompt, it's a skill. This is a description of the skill he created. Says here, uh the Helium 10 product situation analyzer transforms fragmented product data into one clear actionable diagnosis. Sellers uh normally have to open keyword tracker Cerebro, Magnet, Profit, Sales Report separately, compare different time periods manually, and decide which keywords acquire attention. This skill automates that workflow through the MCP. So, the user selects product marketplace, period, target margin, unit cost, retrieves ASIN data, um it compares current organic rankings with observations from 15 days earlier, it measures top 10 and top 30 coverage, it says analyzes sales, units, average revenue, conversion, um identifies its main profitability, and tons and tons of stuff. Go into this, all right? You guys want to see what his output looks like? Let's go ahead and take a look here. Here is his output in action. Product situation current product situation. Look at this. It says here, you've got uh this many keywords in the top 10. Here is your revenue increase. Here's your adjusted margin before PPC. Um here it gives an executive diagnosis. As you scroll down, he's got a second page here. Uh how is the organic uh positioning uh doing? How many are up? How many are down? How many positions are flat? What's going on with the sales current period versus the previous period? How's the revenue compare uh comparison? Then it gives uh interpretation right here. And then, what about the accumulated profitability? All right? Um he goes in depth into gross revenue, refunds, tax, reimbursements. All this is coming from the Helium 10 MCP, uh which of course we're getting it from Amazon. Uh, and then it says here, here's the keywords to follow for the next 15 days. And it says, "Hey, these are the ones you got to protect, these are the ones to recover, these are the ones to validate." So, pretty cool guys. Um, this will be in uh, the the list of skills that we uh, share out with you uh, guys. But, what do you think? Um, you guys like uh, Buddha Ice Product Situation Analyzer? Make sure to vote for it below. Let's go to another one now. This one was submitted by Antonel. And Antonel called this the ASIN Teardown. What's the description? It says, "This skill gives a full competitive teardown of a single Amazon ASIN using the Helium 10 MCP. Given an ASIN, it resolves the parent-child family, builds a decontaminated competitor set, maps the keyword battlefield." Wow, very descriptive keywords here. Uh, he says, "It reads the listing pages and customer reviews on both sides, tracks price, BSR, rating trajectories, and produces a self-contained HTML audit that a first-month seller and a 10-year seller can both read with a prioritized action list and the evidence behind every line." So, you guys want to see this one in action? Let's look at his output. You can see this HTML. Looks like he did one on our Manny's Mysterious Oddities coffin shelf set. And it it goes over the uh, sales change, uh, the search volume owned, uh, search volume that you're absent from. Here it talks about things to do like build a gothic cat shelf. It says, "Two independent signals point at the same unserved demand. Buyers are already buying coffin shelves as cat purchase and posting two to three-star reviews because they flex. Meanwhile, 170 cat-related phrases worth 183,000 search volume have no Manny's Mysterious Oddities presence at all." All right? So, it's already giving like product research, like product line extension um, suggestions here. This is a this is great. Uh, it talks about hey, what needs to go into not just the image but the bullets. Says here uh 20% of the reviewers said it was smaller than expected. So, it's like telling us what action to take to kind of like uh combat these negative reviews. Here it talks about a Q4 storage costs three times the rest of the year. So, there's it did an analysis on our storage fees that we're paying for. This thing goes on and on, guys. There's like 15 pages worth of data here that that analyzes the reviews, uh goes over the trajectory, what's the market doing, and gives uh suggestions. So, uh another great skill that somebody came up with. Remember, the point of this that I'm giving you guys is not necessarily for you to use these. Like we're going to provide these for you if you want to use it. But it just shows you the possibility. Which is really endless, you know, of what you can do. And now maybe it took him a good 15, 20, 30 minutes to make the skill, but now he can just run that skill on any ASIN that he has. You guys can run it on any ASINs that you have and just, you know, run it on 10 different ASINs and and let Claude rip for a while. Um and you don't even have to do anything. You just get get these uh reports afterwards. Pretty cool. All right. So, if anybody wants to vote for Antonels, let us know in the comments below. Next one, we've got Alex. Alex calls this skill the SQPR pivot and keyword analysis. Um he says this skill automates the aggregation and analysis of search query performance from Seller Central. Now, one thing he says it says exported from Seller Central. He probably designed this skill where you have to download the search query performance reports. I'm not sure. I think it does because he said, "Oh, you got to upload these." You don't have to do that, guys. With the Helium 10 MCP, you can just get it from the Helium 10 MCP. So, if you guys use this skill, um make sure to edit the skill. You can edit any of these skills later and just say, "Hey, don't require me to download from Amazon the search career performance, just pull it directly from Helium 10. Uh anyways, it says here, what does it do? It says a weekly tracker aggregates up to 16 weeks of data into summary charts, impressions, clicks, purchases, etc. Give me a full table both market wide and my ASIN performance. It gives me a keyword analysis, the top 10 keywords by click-through rate and conversion rate composite score. All right, so he's like making his own scoring system here based on the data from search career performance. Um purchases, ASIN click-through rate versus market click-through rate week over week uh on the search career performance score. Um so pretty cool, all right? Well, let's see the output here. All right, take a look at the output. Again, beautiful HTML Claude uh made here. Um it shows what's going on week over week. Uh it it gives you graphs that compare the market uh data versus your own ASINs data. What else do we have? Here's Here's a summary table of all your impressions uh week by week, the last 16 weeks, and what your market share is, and how it's moving. Um if I click here on keyword analysis, it, you know, shows all the keywords that brought sales and what the market is doing, uh where I'm doing better than the market, really great graph here. And then there's a week over week analysis as well here. So, that's the beauty about using AI is you can actually have like presentation ready presentations uh right here with Claude without knowing PowerPoint and and stuff like that, all right? So, what do you guys think? If you guys want to vote for Alex's SQPR report, let us know in the comments below. Next one. This is Navarone's keyword ASIN research skill. All right, what does uh how does he describe what his skill does? He says, "This skill uses the MCP to uh solve a recurring problem for multi-marketplace Amazon sellers uh who are manually exporting Cerebro for multiple ASINs across multiple EU marketplaces like UK, Germany, France, Italy, Spain, and then cross-referencing them in spreadsheets. I mean, that's a mouthful in itself just saying it. So, you imagine how cumbersome it is to actually do that. Looks like his skill solves that problem. He says, "Give your ASIN and two or three competitor ASINs in a target marketplace, and the skill will have a multi-step MCP workflow, reverse ASIN lookup to pull up each ASIN's ranking keyword set, and a gap analysis, and a gap keywords with search volume, cost per click, and a listing analysis check." All right, he goes on to talk about how he he's launching a new product in Germany. He ran this skill for the top three German ASINs, and instead of manually exporting and merging it, he gets a ranked Germany-specific keyword list in minutes. Now, unfortunately, we didn't get a sample output from Navarone Navarone. So, he gets a couple points deducted from it, but the concept of the skill was really good, and we can run it actually get the output ourselves when we're doing our final loading. But, what do you guys think of this concept? It sounds pretty cool, right? Especially the multi-marketplace. If you want to vote for Navarone, let us know in the comments below. All right, next one is submitted by Ramzen. It says, "Organic or the This is entitled the Organic Rank Analyzer and Spend Reallocation based on organic ranks." It says, "This answers a question Cerebro can technically answer, but doesn't make easy. My organic rank moved. So, what should I do with my ad spend?" It pulls organic rank across the catalog, joins it to search term report, have 10 bid pushes, and 10 reductions, each naming the exact ad group and a bid. The metric it's built on, he calls it the WRI, weighted rank index. Counting rank keywords is misleading. A number one on a 9,000 volume keyword and number one on a 26 search volume keyword count the same. WRI weighs every rank keyword by its search volume and the click share of its position. All right, so pretty cool here. You guys want to see this one in action? Here is his uh skill in action. Here's his weighted rank uh index with his scoring system. Um we can see the you know the the ranks from 1 to 10, 11 to 20. He has rank position by product and which ones he should focus on. Um what else do we have here? Here's this cycle's move. So it's telling him what he needs to do. Raise the bid here. Um and the potential upside. Look at this upside. He calculates it could be $688 a month if you just raise the bid on this vegan sweet potato slices uh keyword. Uh here's some that he needs to reduce uh the bid on. All right, so pretty cool. Um something he probably didn't realize. Helium 10 has write capabilities for ads. So if you're running your ads through Helium 10, you can just probably design the skill to hit the button and it will automatically increase or decrease the bids based on it. All right, so pretty cool skill uh that combines keyword ranks, search volume, and Helium 10 ads. And that's by Ramsen. So if you guys want to vote for Ramsen, let us know in the comments below. All right, last one we're going to share with you guys from you. Uh this is from uh Ikra and he calls this the Amazon product opportunity opportunity decision engine. He says this is a skill for product research. All right, a lot of this was uh ads and and keyword research and things like that. This this is a product research one. He says, "This skill analyzes, uh using Helium 10 data, an Amazon product keyword or ASIN across demand, competition, keywords, profitability, pain points, differentiation, and risks. It combines multiple signals and produces a zero to 100 opportunity score and then a final go, maybe, or avoid recommendation. All right, so um let's take a look at his skill in action. Now, he says it's going to help sellers identify demand and competition, uh find keyword opportunities, discover customer pain points, identify product differentiation, uh evaluate profitability, uh detect important risks, and much more. Uh unfortunately, Ikura again didn't provide a sample output, but we're going to analyze that later, but the in concept, this sounds pretty cool. All right, nobody had done one for product research, and so this is kind of cool how it's going to layer all those things in. So, for those of you looking to add a product to your catalog, you might want to use Ikura skill. You like it? Vote for it down below. All right, guys, let's get into your uh questions that you guys have for those who are are watching this live. Ken says, "Do you have some sort of discount running now?" Uh you can use try SSP30 to save 30% off for 6 months. If that one doesn't work, the actual better one, or anybody who has never used a coupon before and is a brand new user, is SSP10. SSP10 will save you 10% off for life if you're a brand new user or if you've never used a coupon before and you're upgrading to the diamond plan. Chris says, "On which post to comment on Instagram?" Any Any of the recent reels that we have. Uh you you can post on Instagram. Bruno says, "What's the Instagram profile?" The two to use is uh Serious Sellers Podcast or AM/PM Podcast. But Serious Sellers Podcast, that's the one that I use, and that's the one that I'll be checking. Youn says, "My Amazon recommended rank shows blank for all keywords." Make sure it does. Uh make sure Claude didn't make a mistake. Sometimes Claude makes a mistake. So, just tell it, "Hey, check again, there should be Amazon recommended rank." Like run your ASIN in in Cerebro. If it has Amazon recommended rank, the MCP should definitely have it, so it might be Claude messing up. Make sure you're using like uh Opus. Sometimes the the cheaper versions of Claude, like they could they can make mistakes. So, that's something that doesn't again doesn't have to do with Helium 10, but you got to know kind of like how to manage Chat GPT and Claude to like make sure it's not you know giving you wrong information. Corey says, "Can I do it for all my ASINs at once?" Absolutely. It might take a little longer, but you could say here here's my list of 100 ASINs, run the Amazon recommended rank on it. But guys, remember this is using tokens in Claude. So, you know, be mindful if you try and do something that's going to take an hour for it to do, it is it's going to use up a lot of your tokens. By the way guys, for those of you who worry about tokens, next week we're doing another workshop and it is going to be all about using the Helium 10 AI agent. With the AI agent, that is our own Helium 10 AI that lives inside of Helium 10. You don't even need to use Claude or Chat GPT. And especially for you beginners, you but you can use it exactly as you would the MCP. Column says, "How can we get more calls? We have over 4,000 ASINs, so 1,000 and up." First of all, I don't don't run things on all 4,000 ASINs. Why? Because you're not going to make 4,000 changes. All right, so that you're wasting your Claude tokens. Or even your Helium 10 uses if you're trying to run it 4,000 times. You can only make so many edits or or you know take action on so many. So, save it for those. But we we offer packets of more Helium 10 uses 500 at a time. Just go into your pricing page in Helium 10 and you can order another packet of 500. Each one it it's not like tokens like Claude, right? Like like Claude bills you on how hard it has to think kind of, right? But in Helium 10 it's how many tool calls. So, if you have one Cerebro call it has 20 ASINs. That's only one call. That's only one use of of Cerebro. You get 1,000 uses of the MCP in Helium 10 a month. So, you get tons and tons of usage. But, just be mindful of don't do a prompt that says, "Hey, run Cerebro 1,000 times." That's going to use all 1,000 of your things, all right? You don't need to run Cerebro 1,000 times. It's not best practice to do that. And use one Cerebro 20 times. That's a much better way to use. Can we automate the entire flow of ads with bulk upload with MCP, or do you recommend keyword level ASIN level working? I tried doing it in my tacos jumped, and then I had to do it manually again. I personally use the Helium 10 MCP for ads just to audit for like one-time changes. In my opinion, there is no better way of managing your advertising than the rules that are in Helium 10 already. You know, um but if you want to do a one-time audit, the MCP is definitely the way to go. Uh so, so yeah. I mean, nothing should like make your tacos jump up unless you're doing something wrong. Like, whether you use the MCP or whether you use Helium 10 ads, it's garbage in, garbage out. You know, it's going to do whatever you tell it to do. It doesn't mean just oh, just because you're using it, that's why your tacos went up. It's probably the prompt that you gave um might have not been well optimized. All right? So, there's nothing wrong with managing your ads through the MCP or through bulk uploads even. But, I I personally, I still just do it through Helium 10. It only takes me like 30 minutes a week. So, there's not much advantage the MCP is going to give me there. Where the MCP gives me advantage in ads is doing analysis. One-time analysis that it would take me a long time. Like, for example, I could say, "Look at all of my accounts and tell me the targets where last month I used to be uh having a four ROAS, but now it's a three ROAS." Right? Like, that would take a long time to do in Helium 10 or in Seller Central. The MCP can do that in seconds. Those are the kinds of things that's really great to use the MCP. Or, "Hey, tell me all of my campaign targets that used to average above 1,000 impressions a day, but now is averaging the last week below 200 impressions." I can do that as a pro- I just literally gave you guys a prompt right there. And then, I could say, "On those that decrease, increase my bids by 10%." See? That definitely is great use for the MCP as well. Chevron says, "Can we ask our organic rankings history, even though we don't track them in the keyword tracker?" Excellent question. Uh yes and no. You can't ask for direct uh history for something you weren't tracking in keyword tracker, but you can do a historical Cerebro search. So, I would say, "Put in my ASIN, and tell me uh run the historical Cerebro, and tell me where I was ranked each month of the last 12 months, and graph it." That's the way you could do it. That's only going to show you one rank per month, but the the best thing is add that to keyword tracker, and then it it it can actually get you more in-depth analysis. Even if you even going back. So, if you That's amazing thing about Helium 10's keyword tracker. If you add something to keyword tracker, it's going to show a lot more detail than even Cerebro has. Even if you only start tracking it today, if it has like a thousand search volume or more, you're going to see what it was ranking for yesterday, what it was ranking for last week. So, just add it to keyword tracker, then do the call of of hey, show me the uh detailed rank history. If you don't want to If you don't want to add to keyword tracker, you have to do that Cerebro prompt I just told you about. Here's a prompt from Kevin. Let's go ahead and read this out for the people on the podcast. Give me a current inventory value of all products sitting at Amazon FBA, and products that are inbound or in receiving to Amazon warehouses. I want this on a regular monthly basis on the first of each month to assist in during month-end inventory adjustments in our QuickBooks accounting system. We want to save a record of the results each month in a spreadsheet. Set this up to run automatically on a schedule basis on the first of the month at 8:00 a.m. Everybody screenshot this. This is a good one to use. You can use this with the Helium 10 MCP. Mihail says, "Is MCP useful for active or can it also benefit those who are just planning to enter the market?" Absolutely. If you're trying to enter the market, I'm assuming you're doing product research. You have to do keyword research for your listings. You got to optimize your listing. All of that can be done. Now, is it going to save you tons of time if you only have one product? Probably not as much as a a user who has like 10 ASINs they need to optimize. But, still will save a little bit of time. Brian says, "Do we need a paid Helium 10 ad subscription to raise bids and create new ad campaigns through the agent?" Yes, you do. You need to be running Helium 10 ads in order to do that. And then you'd be able to just create campaigns, uh edit your targets, etc. Is AWD inventory available through MCP? That's a great question, Arthur. I It's available in Helium 10 as of 2 weeks ago. Whether it's available in MCP, I'm not sure. So, just just ask Claude. Say, "Hey Claude, access the Helium 10 Profits MCP, uh is AW inventory numbers available?" It'll tell you if it's available or not. If it's not available yet, it'll be available soon. But, it's available in Helium 10. I'm just not sure if it's in the MCP. Gonzalo says, "How do you run competitor analysis? Is there a way of doing it via Helium 10 or do you just do it manually?" I do it with Helium 10 for bed frames, but it brings bri- different styles and prices that has nothing to do with this. You need to enter in what you're looking at. Like, there's no reason that should ever happen as long as you're entering the ASINs. Don't let Claude try and choose your competitors. All right? You You know your competitors better than Claude. All right? So, enter in the exact ASINs, Gonzalo. So, say, "Hey, here's my top 10 competitors that are closest to me." And pay literally paste those 10 ASINs. And that's the best way of getting the results. Don't don't let Claude choose who are the best bed frames. Like like how would it know who are the best bed frames, you know? Uh it's definitely not going to know better than you. Joel says, "Does MCP have access to Brand Analytics?" Yes, it does. So, you would call Black Box ABA. So, you and you could look up 52 weeks at one time if you wanted to. That would take 5 hours in Amazon. It takes less than 5 minutes in Helium 10. So, you could say, "Hey, uh analyze the last 26 weeks for this keyword search frequ- uh search frequency rank and tell and graph it out for me." You could do that in seconds in in Helium 10, Joel. Cien says, "How come no mentions of automated routines in Claude code, weekly organic versus PPC?" Yeah, you absolutely A lot of this stuff anything we do today we're talking about, guys. Prompts, skills. You can turn that into something that runs automatically uh according to how you uh how you design it, monthly, daily, weekly. Absolutely, you can do that. Does MCP have access to advertising on a granular level, Joel says. Can it see what ad groups are working the best? Uh top of search or product pages? Yes, 100% can. Ben says, "Hey, how how do we build these guardrails?" We have a course coming out soon. It's going to be called AI Bootcamp. It's going to be in Helium 10 uh sometime this month. I It really is great to um to to kind of like help you know how to prompt Claude, ChatGPT to have these guardrails. We got great tutorials on those in there. And of course, you know, you don't need to wait for that. I mean, there's plenty of of things out there in YouTube and other stuff that have nothing to do with Helium 10, but it's just, "Hey, how do you put restrictions uh on how much leeway Claude has to think on its own?" Chris says, "Can you do niche research with MCP?" Absolutely. Uh tons of Black Box tools, Black Box products, Black Box uh keywords, and Black Box niche are all available in Helium 10 MCP, and that's the way you can do a research into like categories and and just general product lines. How about product opportunity explorer access in Helium 10 MCP? Yes, the one that we have is review insight. So all of those review insights that are in product opportunity explorer, that is in the MCP. But the rest of it, Amazon doesn't make that available through the API, so we can't do it yet. But just you say, "Hey, review insight." insights, and that comes from product opportunity explorer in the MCP. So I hope you guys found this beneficial to understand at least the beginning of how Claude skills, ChatGPT skills, and MCP can work for you. The beauty about it is, guys, don't 100% rely on these skills that I'm sharing. I'm sharing it because I think they're good, and you guys can use it, but make your own skills. Prompt on your own. The different prompts that work for your business, because the sky is the limit. You are not limited when you're using the Helium 10 MCP. You can prompt it anything you want about the data. As long as the data is there, you can make it do anything you want for you. And that's the big takeaway for today, guys. It's not just, "Oh, let me copy or I need to wait for this replay to get the skills and stuff." That's great, you know. But start now making your own prompts. And don't forget next week next Friday, we have an AI agent webinar where which will be all about if you don't have Claude, if you or if you use up all your Claude tokens, and you just want to use the Helium 10 AI, how can you use that to get an advantage? Make sure to sign up. It's next Friday at 1:00 p.m. Thank you guys very much for tuning in, and we'll see you in the next episode. Bye-bye now.