#547 - Amazon Limiting Reviews? | Helium 10 Hackathon | ChatGPT Plugin! | Weekly Buzz 8/20/26

Amazon limiting written reviews for customers to read. Helium 10 MCP hackathon contest with big prizes and new Helium 10 chat GPT plug-in. This and more on this week's episode of the weekly buzz. How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the AMM podcast by Helium 10. I'm your host Carrie Miller and this is the show that is our Helium 10 weekly buzz where we give you a rundown of all the goings on in the Amazon Tik Tok shop and e-commerce world. We let you know what new features Helium 10 has and we also give you a training tip of the week. So, let's get started and see what's buzzing. All right, let's go ahead and get into the first piece of news. Now, this is kind of interesting. I think people have been talking about this for a little while, but I thought it would be interesting to talk about since there was a new article about it that's kind of confirming this, but a lot of shoppers have been reporting that Amazon is actually limiting the reviews that they can actually read. It's been reported for the last few months, but some of them have said, like it says right here, I'm only seeing eight reviews for every product. So, that is definitely an issue for sellers because a lot of times customers do like to read through reviews and have a lot of information, I think. And actually, this article actually does say that Amazon's limiting this because they don't want people scraping reviews from the site. So, they're kind of limiting the actual written reviews that are shown. So, if you look down in this article a little bit more, it talks about some things that, you know, could be an issue with this. And hopefully Amazon will fix it, but, you know, buyers aren't going to be trusting the product as much. They might not understand some of the things that maybe reviews will kind of enlighten them on. Like, for example, if something is, you know, actually runs big, if it's it's an outfit or something like that. There's a lot of times the reviews really help the consumer to choose the product and then also um you make sure it's the right product for them. So, this could be quite an issue and I'm wondering if you all have seen this. I know before you used to be able to see thousands of reviews, but now um they limited to 100 officially and then now it looks like people are seeing very very few reviews on their actual listings. This is something just to be aware of and you know it's probably important to make sure that you have enough information written into your actual listing so that all these questions are answered. So it might be time to kind of refine your listings to account for this and make sure that you have all the kind of customer sentiment also included in your you know your actual listing itself and the um enhanced brand content. And next up, I'm very excited to announce a hackathon contest. And this is for anyone um who uses Helium 10 or has used the Helium 10 MCP tool. And what this hackathon contest is is you're basically going to submit your best skill from Claude, a Claude skill basically or your best prompt. And what you need to do is you basically submit this skill. You write a description of the actual skill or the prompt. and then also maybe you can give some example outputs so that we can kind of understand better what it is your skill does without having to necessarily run through all of them. So basically what we're going to do is we're going to take all of these submissions and the judges are going to look through them and we're looking for skills that really helps sellers be more efficient, you know, utilize Helium 10 data better, do things that really you couldn't have been able to do before the MCP. Save time, save money, you know, increase sales, all those types of things. We're looking for all kinds of, you know, different types of skills. and you're going to submit them on the link and we'll actually attach the link to the description here, but it'll also be on the screen here for the link to the actual submission um to the the contest. So, make sure to submit those by September 1st. Okay? So, September 1st is the actual deadline. We're going to have a webinar on September 3rd and that is where we're going to present these live. Now, if you are one of the finalists that we choose cuz we're going to choose some finalists to present the the best skills that we've seen. The finalists are going to have the opportunity if they want to to present their own skill or their own prompt. Now, you don't have to do that. If you want us to do it instead, that's fine. But it is a good opportunity for you to really kind of convince the audience. The the prizes are huge. Okay, so the first prize for the skill is you can win a whole annual diamond plan plus a $200 Amazon gift card. The second prize is 6 months free of the diamond plan with a $100 Amazon gift card. And third place is three months of the Helium 10 diamond plan. and $50 gift card. And then if you win the prompt, then you'll get three months free of the Helium 10 diamond plan plus a $50 gift card. So, they're amazing prizes. Now, obviously the the largest prize is up to about $4,500 in value. So, this is a really great contest. So, if you have some really amazing skills that you've created using the Helium 10 MCP, you're definitely going to want to submit those so that you can get in the running for these incredible prizes. and we're really excited to be able to, you know, take a look at all of the things that you've been creative enough to come up with for your business and share those with our audience so that, you know, we can all kind of work together. Um, I know we've had some requests even when I was on some one-on- ones with Elite U members is they actually want to know what other people are doing. So, this is really helpful because sellers can, you know, can help each other with strategies and things like that so that, you know, you can kind of get more into the MCP, understand a bit better how to utilize it, and then even become even more creative once you've seen other, you know, other people utilize it. Then it's going to kind of spark your creativity. So, I think this is going to be amazing. So, remember to submit your skills or your prompts, or you can do both if you want to, um, by the September 1st deadline. And again, that webinar is going to be on September 3rd. It's going to be at 8:00 a.m. Pacific. So, a lot of people who are in Europe, you should be able to join because it'll be just kind of in the evening time for you. So, we look forward to that and I look forward to seeing all of your submissions. All right. Next up, we have some more information about the dimminimus exemption. Now, if you remember a few months back, or maybe it's been a year, I don't remember how long it's been, but Trump did an executive order to basically stop all this. And what the dimminimous exception was is that you could import up to $800 worth of goods and not have to pay taxes. So this was causing a lot of issues within our system, our postal system because um for example, if something was coming from China, it was China post, then our postal system was having to pay for it. There were no taxes being withheld for this and so there was a lot of cost involved on our side um for logistics as well. So there were a lot of reasons why this was basically, you know, stopped, but there was someone who wanted to kind of contest it. And if you want to take a look at this article, it says the plaintiff, it says here, is Detroit Axle is a familyrun auto parts distributor. And basically, they were importing to Mexico and not having to pay taxes. And then they were shipping the smaller orders from Mexico. Um, but they basically lost this and the court is siding on the um executive order. And so that is something to, you know, keep in mind that it's probably not going to come back. Europe has also done the same thing. They've gotten rid of these exemptions because it does cost money when these items come into the country. So, it's really not something that can be maintained. If you are hoping that it would come back, I think you need to kind of just plan on it not coming back if you were utilizing it. I know it's kind of, you know, nice. I know a lot of sellers probably utilize this, but it's just not going to be feasible u for the future. So, I think that you need to plan um accordingly. make sure your pricing is adjusted to help you know with the tariff costs or just like import taxes in general. So yes, that is the update on the court case with the dimminimous exemption. Okay, next up we actually have a lot of really cool Helium 10 news um hackathon. Now we have the Helium 10 ChachiBT plugin. Okay, so this is my chatbt and where you're going to go to find the plugin is you're just going to click on plugins and you'll just search Helium 10 and you'll be able to find our Helium 10 ChachiBT plugin and you can just add it right there. This is pretty big news for anyone who is on the diamond plan or above that is, you know, really interested in using ChachiBT as opposed to Claude or maybe you want to use both because this is going to pull in all of the data from Helium 10 as well. So you can basically now access, you know, the full MCP Helium 10 experience directly inside of Chat GBT and you don't need to do anything else other than just install this plugin. So basically it's as easy as that. Install it and there's a lot of things that you can do. So there's 70 different tools that this covers. Um, it it has keyword research, product research, competitor analysis, listing optimization, historical price, NBSR data, historical rank, historical uh search volume, all of that great data, you know, sales velocity, profits and loss, your cost of goods, your ads reporting, inventory, all of that stuff is going to be in here. So, you can utilize it and you can sort through the data so much easier and faster with this connection. And I know that Chachi PT now has codeex which is kind of like their co-work. So this could be something really cool that you utilize with ChachiBT. Now if you prefer ChachiBt over Claude, this is a great tool. No longer need to download those reports for ChachiBT. You can basically just pull it all straight in through um this plugin and get the Helium 10 data that you want in Chat GBT. Now, this is super helpful because you want to prevent hallucinations where basically chat GBT might just make up something on your behalf if you're asking a question. This is actually going to be able to pull in your actual Helium 10 data, Amazon data to give you the right information when you prompt it. So, something to keep in mind is this actually counts as the same 10,00 call MCP limit per billing cycle. Um, and so that is something just to remember. it's 1,000 call limit and that in is basically combined with the other MCPs that you have. Um, so if you want to try it out, just again search for Helium 10 in chatbt in the plug-in store, install it and connect your account and you can start asking all those great questions and analyzing that data. Okay, next up we have that Amazon seller central is basically changing the authorization for service providers. Okay, so this is I'm not going to go into details about this, but we have the article linked below and I wanted to bring it to your attention. um because there's just a new process for it. But then also, it says here in September, sellers will receive uh communication requiring them to reauthorize your services access to their seller central account through the new authorization process. So, if you have providers that are, you know, helping you with your account, you need to you're going to have to reauthorize them. And also, if you're a provider, you want to make sure that anyone who you're providing services for that they actually reauthorize you. So, it goes in this article about how it to set it up and how to do everything. So, um you can utilize this as a reference if you are a service provider or if you are utilizing service providers and you need some support with that. Um but that is just something to keep in mind that this whole verification is actually changing a little bit. All right. And next up, we have a brand new MCP skill with Bradley. These are always so good. He always has some really great um things to share with you. So, go ahead and take it away, Bradley. >> Hey guys, I've got a new skill for the Helium 10 MCP. Really amazing in uh has to do with search query performance. I call it the search query performance outperformer skill. All right. So what it does you enter in one of your asens. It looks back at entire year of search query performance data. It looks for any keyword that you've gotten at least three sales and then of those keywords it's isolating the ones that uh your conversion rate isn't outperforms the market. In other words, uh that's why I call it the outperformers, but in other words, you know, let's say your conversion rate was 12.3, the market was 9.7, you're converting at a better rate than everybody else, you know, on average. Okay? Then the first thing it does is it checks to see if these keywords are in keyword tracker inside of Heel 10. So now we're already using two different tools. And then the ones that aren't in keyword tracker, it is designed to give you a quick copy button so you can paste it directly into keyword tracker so you can start tracking these. Right. The next step is it's looking at both keyword tracker and or Cerebro where you're currently ranking and it's taking an average rank of the last seven days and it and it's it's basically looking for any of these outperforming keywords that you are ranked uh less than organic rank 15 on average over the last seven days and you're ranking outside of the top five sponsor positions. And then it's taking those keywords and checking your Helium 10 ads. Uh so for those of you who have Helium 10 ads inside of Helium 10, it'll check it and see, hey, are there any of these keywords you're not even targeting at all in advertising? It's going to tell me to add it to a campaign. And for the ones that I am targeting, but I'm not ranking very high, it's going to suggest, hey, raise the bid 15 cents to see if you can get that sponsored rank up. Coolest thing about it is I'll save it to the end, but watch this in action. All right, it says, "Please run the SQP outcon converter skill on this as it went through and look, there's actually 71 keywords that I wasn't tracking in keyword tracker. I probably might want to like narrow this down to like keywords above a certain search volume." Uh, but here I can just click this one button to copy it and paste it over. And what else did it find here? It found 64 keywords that were underexposed, not in top 15 organic and not top five sponsored. So, it gave me a list of of a a group of keywords that I need to add. Look at that. I got CBD rollon, hemp roll on, pain relief, extra strength, and some more here. And then another list right here, a CSV file it gave me of 32 keywords where I need to raise the bid to see if I can increase it. So, boom. Like guys, this would have taken a long time if I was just trying to do this manually. I mean, if I just had Seller Central, it would take me an hour to probably download 12 different reports and sift through them and then start comparing them to Helium 10. But this did it in just like a minute or less. And now here's the thing. Um, this is actually now kind of like a new feature alert for Helium 10 Elite members and soon coming out to dime members. The we have write capability. Write as in Wit T for Helium 10 ads. So look at this what it is asking me here. Look what it says here. Hey, Helium 10 ads write capabilities available. I can implement this. Do you want how do you want to proceed? So adding those keywords to the campaign, increasing the bid 15 cents on these 36 different targets that are in probably like seven different campaigns. I could just say yes, implement it and it's going to go ahead and do that. How cool is that, guys? That's pretty cool, I think. So guys, this is a new skill. Comment down below. Uh I need the SQP out converter skill. Uh we'll go ahead and send you um the link uh to it so you can download it. And again, like I said, this is also a new feature alert where elite members, you guys now have access to write capabilities with the Helium 10 ads MCP. All right, I actually have one more new feature alert for you guys, and this is for Diamond and Up, and this is the launch in beta of the Helium 10. I want to call it a super agent. It's called Helium. All right. So guys, you can check down below on your screen or on the top it'll say ask helium or at the bottom you'll see this like really cool kind of like gizmo like little logo that you can like drag around. This is the new Helium 10 AI agent. This is an agent inside of Helium 10 and it's called Helium. Now, under what circumstances would you use it? Let's say you've been using the Helium 10 MCP and you love it, but you're like, man, I don't want to keep using up all my tokens with Claude. You know, Claude costs money, right? Chat GBT costs money. This is like having ChatGBT or Claude inside of Helium 10. It's not even using. You don't have even have to have any outside subscriptions. Or maybe you're like, "Oh, this this Helium 10 MCP, it sounds so cool, but I don't want to have to go buy Claude to use it." Guess what, guys? You now have an AI agent inside of Helium 10. Now, this is just in its infancy, guys. Later, it's going to be so robust where it's going to know all of these processes and stuff. But if you guys want to get your feet wet, just hit the button and then there there will be this authorization required. Make sure to read this guys to understand, you know, uh what this is about. And if you agree, just hit approve and continue. And if you see this message, your usage of the agent is limited. Contact the account holder. That means you're in a sub account like I am right now. So, I'm I'm going to go to another uh main account here. So this AI agent, it's in beta right now, but basically think of it like having Claude or Chat GBT in your Helium 10 browser and you're not having to get an extra subscription or or use up your tokens. And eventually guys, this is going to be very robust. It's going to have all these skills built in and all the knowledge of of Helium 10 built in. But for now, I we just want you guys to like start, you know, getting used to it and play with it. Use it like you would use Claude. And it's going to be a lot faster even than the Helium 10 MCP because it h it's a direct connection to the data. It's not having to process it through chat GBT or claude and use our connectors and and sometimes that might take a little extra time. So try this out guys. Find that icon on the bottom right or it's called ask helium on the top and the first time that you use it might uh there might be a button that says you have to authorize. So make sure to hit that and then it says feel free to ask me anything. So, one thing uh I'm going to do is I'm going to go ahead and take uh one of my asens here for this hemp rollon and I'm going to say uh use cerebro to compare my as with this competitor. Uh let's go find this other hemp roll on here. Copy the as. Let me go ahead and paste it over here and tell me if there's any keywords that I am not ranked in the top 30, but they are organically ranked in top 10. Just hit send and it's going to go ahead and and run Cerebro in the background and get this information. And here we go. I've only got one keyword that I'm not ranking for. So, so that's good. I'm I'm ranking highly for every keyword that this other product is. I can take it a step further with this as and start entering other other tools. Here's what I'm going to do here. Show me from search performance the keywords in the last 3 months that have driven at least three sales for this as. And here we go. Says 42 keywords drove at least three sales. And here is the list of those keywords. And then it even takes it a step further. I didn't even ask for it, but it was telling me which one is the number one driver. It's talking about branded or nearbranded uh terms. It it starts telling me about my conversion rate. Uh where are some rank gap opportunities? Like it's already without even me saying it because it's smarter than Claude because it's programmed with the Helium 10's knowledge. Um it's telling me what my rank gap opportunity. So, like it's showing me it's pulling in information from keyword tracker without even me asking it and telling me where there's uh gaps. So, guys, there's so many things that you can you can do. You can ask it stuff like, "Hey, which as had the highest sales last month?" Um, you can say, "Hey, how do my listings compare to top competitors?" If you've got Helium 10 ads, there's different audits you can do. You can say, "How's my a cost trending?" There's you're going to be able to do custom dashboards with this. I can go full screen here and, you know, see things bigger. I can create dashboards later. This is going to be almost like an employee where I can like have conversations with it and ask for performance and and schedule tasks and and all kinds of really cool stuff. But guys, for now, what I want everybody who's got the diamond plan to do, uh, go in there, start asking it questions, let us know how it performs. Something, this is in beta only. All right? For, uh, elite members have had this. Now it's going to dime members. Try and see if you can break it. That's what we need when things are in beta. So, let us know uh hit us up in customer uh uh support. Let us know what you like about it. Let us know if it didn't answer a question the right way. But here you here you go, guys. The Helium agent or the agent, the AI agent named Helium is now live in Helium 10. You don't need Claude. You don't need Chat GBT to run it. Start using it today. >> Thank you so much, Bradley. So, let's go ahead and get into the last article of the day, and that is about Amazon Prime Air drone delivery. They're actually expanding this. Now, this isn't necessarily going to impact you directly, you know, per se, right now, but this is something to keep in mind that they're expanding to 500 cities, and it's saying that a lot of these items will be delivered in as fast as 30 minutes. So, when if you go down in this article, it says that um it'll be delivered in 30 minutes, but the types of products it's going to be are products that are 5 lbs or less that can fit into a large shoe box can be delivered by drone, meaning about 60% of the items customers most frequently purchase are eligible. So, what does this mean? I was just thinking about how, you know, a lot of people maybe are needing something really quickly and there are things like groceries or convenience items or something from the drugstore. And now with this drone delivery service, instead of getting in their car and driving, it's going to be way easier for them to get a 30-minute delivery with a drone. Um whereas, you know, before they would have to wait 2 days. So this could really change the game for a lot of those smaller items or items that people might, you know, need to go out and grab really quickly, they'll just utilize these drones. So it could have a huge impact on sales and a huge increase on sales. So, it's actually goes through a lot of the cities that, you know, it's currently offered, but they're going to be um offering this. It says in here, you know, that basically it's going to be 500 cities by the end of 2026. Um right here it says it at the top. So, that is something to consider. Um might help you with your sales and uh hopefully it does. All right. And then one last thing, I'm going to remind you again, I talked about this a little bit earlier in the episode here, but remember to submit your Helium 10 MCP skills or your prompt for this hackathon contest. There's huge, huge prizes. We're so excited to be able to, you know, take a look at the things that you all have been doing with the MCP and share it with other sellers and then you can learn from other sellers as well. So, it's going to be a great thing. Make sure that you submit your skills and we have the link in the description also on the screen here. And so we hope that you submit those skills and those prompts and we look forward to seeing who wins the big prize. So that's all that we have for this week's episode of the weekly buzz. We hope to see you again next week to see what's buzzing. Bye everyone.