#504 - 2026 Amazon Listing Creation Blueprint

What is the new gold standard for optimizing listings in 2026 for keywords and Amazon's AI like Rufus? Today we're showing you how to do in seconds what would normally take hours. Hello everybody and welcome to the AM podcast. My name is Bradley Sutton and I'll be your host and this is the show where we discuss all things Amazon Tik Tok shop and Walmart private label and how to generate recurring revenue streams 24 hours a day during the A.M. and the PM. Hence the name of the show, get it? AM PM podcast. And as a matter of fact, last week I spoke at a conference in Brooklyn, New York, where I used to live, and I went to my favorite pizza place, Juliana's Pizza, next to the Brooklyn Bridge. And while I was chowing down without a care in the world, I was still making money. How cool is that? Pretty cool, I think. Today is our AIM, AI monthly, a monthly show we do here on the AM podcast that is AI related. And we have a special one this month. It's all about listings. What should you do for listings? All right. Is it just about keyword stuffing or should you just optimize for AIs like Rufus or is it maybe a mixture of both? Spoiler alert, it's a mixture of both. And we're going to talk today about exactly how to do that. Let's hop into this workshop. Hello everybody and welcome to this listing workshop. You're going to get value in this because we're going to talk about whether you use Helium 10 or not, what should you be thinking about when you make a listing. All right? And so I'm going to be talking about strategies. So, so regardless of what plan you have, whether you have Helium 10 or not, uh you guys are going to get some value out of this because here's the thing, guys, in 2026, as any anybody who's been selling on Amazon for years, it's different. What makes a good listing? I I do this workshop once, twice a year. Every time there's something new, not because like I missed something before, it's just because the requirements for Amazon, what makes a good listing changes. 3 years ago, there was no such thing as Amazon Rufus. Four years ago, there was no such thing as search create performance as a data point that Amazon gives. 7 years ago, there was no such thing as brand analytics. um you know five years ago there was no such thing in Helium 10 as historical cerebral searches you know like so there's always new things that are new data points that we can use and there's different ways of how the Amazon algorithm works right and so it's important to always keep our um you know kind of like knowledge about what makes a good listing kind of fresh and that's what we're going to be talking about today and and here's the thing the main focus that we're going to talk about today is how you have to have a holistic view of of Amazon, which has always been the case, but holistic 5 years ago meant that, hey, optimize for the Amazon algorithm, the SEO, right? But optimize for the customer as well, how the customer searches and how the customer interacts with a listing. It has never ever in the history of Amazon been good practice to just stuff your listing with keywords. I hope you guys don't do that. All right. Of course, Helium 10, you can get great keywords, but we have never ever once in the history of Helium 10 just said just throw as many keywords as you want in the listing. No. Uh it's always had to be balanced with how the customer interacts with the listing, what the customer is feeling. You know, we've always talked about looking at the reviews, right? Hey, don't just think about the keywords. Look at the reviews. What are customers complaining about others products? Uh or what are customers saying? this is how they use the product, right? Integrate that into your listing. Has nothing to do with keywords, right? That's always been the case. Now, um it's still the same way, but what's an added way of how customers can like get summaries of listings? Well, that's with AI. And so, that's why nowadays in 2026, you also have to be mindful of optimizing for that customer experience by making sure you're optimized for whatever AI uh is being used. All right? And so that's something that we didn't have to worry about 3 years ago, but it's not as much of a change, right? Because again, what is AI designed to do? AI is designed to take what customers are already doing or people are already doing and make it an easier, simpler, faster, right? So, so the concept is still the same, but now you just have a little bit uh easier way to try and optimize for it. So, I'm going to show you how fast you can make a listing now um doing all these steps. So, let's talk about the keyword side. What are the steps that you have to do to uh have the right keywords in a listing? All right, the product we're going to do is a bat-shaped bath. This is a product that Helium 10 already has, but what would it take to redo the listing? Uh, in other words, all right, so let me share my screen here. I'm going to show you guys the exact product that we're working with here. I just, uh, searched it up here on Amazon. Um, all right. So, I I just uh searched here bat bathmat and and by the way guys, if you want to know how Amazon is trying to force AI down your throats. Look at this. I did not do anything in Roffus here. I just typed bat bathmat in the search and like Amazon is is like showing me Rufus over here on the lefth hand side. But anyways, this this actually is our product right here. So, there are bad bathmats. It's not like a a big time seller or anything, but there's not that many bad bath mats out there. So, what would you guys do to get the main keywords? Well, the the main thing that you might do is you might run Cerebro first, right? Uh uh run X-ray first and then run Cerebro from X-ray. You want to see like all right, what are the main sellers and then what are their main keywords? And there's a few ways you can do that. I could I could have copied and pasted these asens uh directly into um Cerebro or I can do it directly from X-ray here. So if this is your own product guys and this is what you should do, you select your AS first. Okay, right here we select this. Okay, and now we want to select some of the top sellers of exact bath uh bat bath mats. Now, I'm not going to put this coffin bathmat in there because I don't care what keywords bring sales. Yes, this person is advertised on my page, but I don't see them as a direct competitor. I want to just copy the other batshaped bath mats. All right, so let's go ahead and do that. This one is is a top seller. Look at this guy selling 24 units. So, we'll go here. This guy is selling a 100 units. Here's a spiderweb. I'm not going to do them. Uh, is this a bat shape? Nope, that's not a bat shape. Bathmat. What else do we have here? Tons of sponsored ad. Good grief. The sponsored ads on this on this page are a matter of fact, I hope you guys know this, but but um you can actually filter out these sponsored ads. All right. So, I'm going to filter out those sponsor ads cuz those things are out of control. And let's let's do this again. Let's select this. And now, let's select the other bat bath mats here. Wow. I don't know why this guy has two different SKs that are the same thing. That's interesting. I'll just go ahead and do it. And this guy is selling 87 units. Good grief. So, there's some good sh There's some good selling bat bath mats. And then what what do we do? We hit run Cerebro. And now Cerebro is running um here. and it is going to compare my product versus the competitors. And then this is what allows me to see what the main keywords are like where where are most of them ranking for on page one. Where are most of them advertising? All right. So here's my product. This is the first one that started. That's why it's important that I I I clicked it first. And now if I want to see the top keywords, I could hit just hit this one button right here. Top keywords. And let's see. Here's the top three keywords. All right. For this this product. Matter of fact, I'm going to like take this down. Let's go to 200 search volume and apply. And here, bat bath rug. Bat bath mat. Bat rug. All right. So, here's my top keywords. The other thing I like to do is what are the opportunity keywords? Just one click right here. Let's go to opportunity keywords. Opportunity keywords means where is only one or two of these products ranking for and not everybody at the same time. All right? Because those have a little bit less competition. All right? So there's another search uh I can do uh another search I can do is hey where is just at least one of these competitors okay are ranked in the top 10 so one of these persons ranked in the top 10. So this is another search I can do and oh my goodness there's like 163 keywords here. Okay so so here's another great list of of keywords. Maybe maybe I'll be like hey where are they ranked in the top five? So I do number of organic competitors minimum one competitor organic rank between 1 and five. And look at that. There are 75 keywords that are bringing sales to my competitors that I might want to know about. What's another search I can do? Maybe I'm like, hey, where is maybe at least two of these competitors, all right, advertising like in the top six positions, the top six uh sponsored results. And look at that. Here's 27 keywords where two of these competitors are ranked are are are showing up in the top. And now, one thing I failed to do, guys, this is something I I think a lot of you need to know about. Hit this exclude variations button. Hit exclude variations and run the search again because did you guys notice how on some of these, let me show you here. On some of these products, they're actually part of a variation. Let me see. Like look at this guy. This has 12 variations here. When you run Cerebro, it is getting keywords for all of these other products. Okay, I only want to see uh keywords for this exact bathmat. So that's what happens when there's a variation listing. So just FYI, hit this exclude variations and run it again and then the keyword list goes a little bit down. It's a little bit more uh relevant. All right, so there's four different ways within Cerebro to get keywords. So I would be building this list up. All right. All of those keywords are uh you know have different levels of relevancy, but they're all loosely or tightly related. The other step you should do is look at the historical trends. Guess what guys? A lot of these products probably did pretty good around or Christmas time. Yeah, probably Christmas time too, but but Halloween, right? Halloween, Christmas time, uh etc. So, what I would want to do like maybe I'll take the best seller here and let's go to this guy or this guy's the best seller and I'm looking back. Actually, hold on. Let me see who who has a little bit longer history. Here's somebody that has some history. This product here, maybe I want to see what was going on in May of 2025, right? Maybe he was ranking for some other keywords. So, I'm going to use this historical trend. This is only available for diamond members. Everything I showed you guys up until now was available for platinum. Now we're getting into some diamond level stuff. So those of you who are diamond elite have this. But this is a game changer, guys, because instead of just looking where they're ranking at now, I'm going back and I'm saying, "Hey, let me take a time machine to its top month and let me see what were the top keywords." Then this is especially good because now I can uh also see, hey, what if this is a product that's out of stock right now? Okay, what if this is a product that's out of stock right now? Well, now I can take this time machine back and I could put a out of stock product where it's not going to show me any keywords in Cerebro, but I take this time machine and I go back to when it was in stock and getting sales and now it's like, oh, okay, this is where it was getting sales from. So, this is like an exclusive feature that no other tool has. You can't do this in seller central. You can't do this in in um you know, any other tool other than Helium 10. All right, so this is another thing about how to get keywords. The next step for getting the right keywords for your listing is search create performance. All right. So, let me go ahead and watch this. This is my product, right? So, I am not doing this under the scenario of uh I'm not doing this under the scenario of I'm making a new product. I'm doing this under the scenario of I'm just trying to see is my current listing does it have all the right keywords. All right. So, I would use a very similar process if I'm making a new listing, but this one is about how I'm doing an existing listing. All right. So, search query analyzer. If I've been selling this for 12 months, which I think I'm not sure if I've sold this product for 12 months, but we're about to find out. I want to know all the keywords that Amazon is telling me that I got sales from. Now, if you guys were doing this, here's the part. Everything else I just showed you guys that you can only do in Helium 10. Here's a part that you can do if you don't have helium 10 in search creator performance. You go into seller central, you go to top or you go to search create performance. All right? And you can download 12 reports. All right? So you you go to your product and go to the month and download it 12 months at a time and then combine all of them and you're going to get what I'm about to show you right here. All right? So even if you don't have Helium 10, you've got to use this. Now, if you have Helium 10, instead of having to take two hours to download 12 reports, here's what you do. You go in, select the month of, and just select all of the last recent uh like 11 months or 12 months. Okay, there going all the way to last year. So, I'm going to do all of it at once. And then select your bat bathmat product or your whatever. You know, that's what I'm doing. Let me see. Here it is right here. Okay. And then hit apply filters. This is available for for Diamond and Elite members. Um, this by itself is almost worth it just to have Diamond without anything else I'm talking about today because it's going to save you two hours at a time. All right. So, now it is doing all of those reports at once. All 12 of those months. I'm going to see every single keyword that uh Amazon um that Amazon has showed me for. Right. And so, let's take a look here. I'm going to go ahead and do advanced settings and I'm going to say my purchases greater than one. All right. So, if you're doing this in seller central, you just have to look at the column that says my purchases and do a little formula that says greater than one. And let's see how many different keywords drove sales for this product. 103 103 different keywords drove sales for this product. That is crazy. All right. So, now I can actually see here. I can sort it by my purchases and I can see which were the keywords that brought me the most sales. This has nothing to do with Helium 10, guys. This is Amazon telling me this information. All right. Um, let's take a look here. And look at this. Uh, bat bathmat, bat rug, goth bath mat. And let me scroll again to the right. Sorry about this, guys. Let's go here. There we go. Look at that. That that that this one keyword brought me 22 sales. This keyword brought me 10 sales. Pretty much all of these you can probably multiply by three or four and that's like the total number. This is only showing you a portion of of where the you know the sales come from. All right. So this is the another step. Now here's an interesting thing though. You cannot you cannot um see where your competitors got sales from. You can kind of estimate using Cerebro. So the other step would be going into Blackbox brand analytics. All right. Blackbox brand analytics and you start putting in some of those competitor asens. All right. So like for example, let let's go ahead and find that. Um I I can actually copy and paste all of them. I'm just going to pull one of them in here. Let me just see it here. Click my competitor sponsored ads. Anyways, ABA top search terms. This again you can do with seller central. This is called top search term under brand analytics, but you would have to download 26 weeks of reports. So, this might take three hours or four hours to do and then combine it. But I'm going to show you how to do it in Helium 10. But again, you do you need Helium 10 to do this? No, you don't. It just takes forever to do it. All right. So, I'm going to take the weeks of and I'm just going to go back and I'm going to say, "All right, let me pick some recent weeks. You know what? This was a hot product during Halloween. Let me pick some weeks in Halloween. You know what? Let me go back to Halloween 2024. You know, was this selling really well then? Uh, let me pick uh around Prime Day." You know, let's see what was doing. basically pick up to half a year worth, right? And then put in either one or all of your competitor asens. Okay? And then hit number of asens right here in brand analytics. Put inputed asens greater than 1%. What does this mean? This means show me any product where my competitor or any product, I'm sorry, any keyword where my competitor was one of the top three clicked. Okay. and where um they had at least 1% of the conversions. What does that mean? That means that is Amazon saying, "Hey, this keyword brought sales." This is not a Helium 10 estimation or anything like that. This is literally Amazon saying we are confirming this product for this keyword got sales. So, let's go ahead and hit apply filters. And look at that. We've got 17 keywords here. And I can actually see here uh bat rug got them uh sales three different weeks. Uh the other keywords you know they got sales in different weeks. Gothic bathroom accessories. Gothic bathroom set. Anyways that is the main things of how you should do your keywords. All right. I did about eight different sources right there on how to get the best keywords and probably you have some gargantuan lists right now and there's going to be some overlap but that's fine. All right. But now the the point is there is a way to do this guys where you no longer have to worry about doing all all those uh steps. And so this is where our new listing builder comes in. Okay. So let's go ahead and hop into listing builder and I'm going to add a listing. And this is what you guys want to do with your own listing. I want you know those of you who've got the diamond uh and elite plan. You go to optimize your listing. All right. And then now select your listing from here. bathmat. Okay. And let's go ahead. I'm going to do optimize this. All right. And now here is where some magic happens. Let's go to add keywords for listing. Here's my product. I'm going to put all of those competitor as here. All right. So, this is now the gold standard, guys. So, you can do all of those keyword research steps in one. So right here you are going to go ahead and put the competitor as. So let me just go ahead and paste those competitor asens here. By the way, if you don't know who your competitors are, you can hit this get competitors button and it'll show you uh some of who might be some of your top competitors. But I'm just going to go ahead and paste all those other bat bath mats here. I like doing the the um the ones that are closest in price and closest in function to my product. All right. And then I like to hit this exclude variations button because again I I don't you know if somebody's selling in the same listing bat bath mats and coffin bathmats and skull ones I don't want to necessarily see those. Okay. And now here we go. Look at this. I I'm going to select all. Remember that ABA converting keywords with conversion share o over one for myself. I'm going to go ahead and do that for 26 weeks right here. The ABA keywords that got sales for my competitors. I'm going to go back and look 26 weeks. I might go in here and change some of those weeks. Like if I want to just like skip to like last year or Halloween, I can go back five years, guys, of this data. Uh here, remember the search query performance thing that I just showed you guys how I can find any keyword that Amazon said brought me sales. I'm going to select that here for the last 12 months. Going to go 12 months back and do it all. Matter of fact, I'm going to take off February because I don't think we have the the data from February. I'm going to uh do that here. Remember I said the top keywords uh one I'm going to go ahead and put that minimum 200 and where the average competitor rank is between 1 and 40 and at least three competitors are ranking for it. Do you remember that opportunity keywords thing that I did? Here's that right here. It's going to be selected right here. Um let's go ahead and do the top 10 for that. Remember that historical one I showed you? Let's go ahead and knock that out. Let's add that where I'm saying, "Hey, show me where in the last 6 months any of these keywords were in ranking like in the top five." Okay. Um, remember that one where I'm like, "Hey, show me where any one of these competitors is ranking in the top 10 positions." Let's go ahead and add that in here. And hey, remember the one I showed you where, hey, show me where any two sponsored or people are doing sponsored ads like in the top five? I got that right here. So now all of those things that just took me like 25 minutes to explain to you guys I am doing now in just one click guys and it's going to come out in like seconds here probably like 20 seconds. Uh where now I don't have to wait and do all those things. I'm building a complete uh keyword bank here that has all of those keywords as well. This is not just for elite. I saw Margarita as this is for diamond and above. Now it found 500 or 1,000 keywords. That's way too many keywords uh right there. So, I'm going to go back here. I'm I'm actually going to going to whittle that down a little bit. That's kind of crazy. So, let's see. Um let's go with compet one competitor. Let's go minimum search volume 200 ranked within the top five here. Let's go ranked between the top four. And let's go 30 right here. And let's go ahead and see if we can whittle that down a little bit. And I still have more than 1,000 keywords. I got way too many keywords here. All right, so let's go ahead and how do I whittle this down. Um I want to like take the the ones away that are not that don't have one of these. All right. So, what I would do is I would take them Oh, I know what happened. The um somebody put a whole bunch of keywords in my in my I told you guys I'm doing this live. See, do you see how right here this keyword dog toys and travel backpack? That's not Helium 10 putting that in there. Somebody messed up my listing and they threw this into my my my keyword bank, unfortunately. So, I have to like delete those those those keywords. I I should really just start this from uh from scratch. But what I would do now is I would delete these. All right. I would delete these and and make sure only the ones that have historical keywords are are showing up in here. Okay. So, but do you see how fast I was? Like look at this. Hey, where what are all the ones that showed me for historical top keywords? Look at this. Look at this keyword. Bathroom rugs, bathroom rug, bath mats for bathroom. All of these had multiple ones where it showed up as keywords. Okay. Uh even something that might have been I thought might not be relevant here, black shower curtain, right? That showed up historical for for one of their products. All right. So this is guys, this is the power of doing listing builder right off the bat. So now what I'm going to do off camera real quick is I am going to uh remove some of these big keywords right here and I'm going to show you the next step all right of what we are going to be talking about which is taking the keywords but then now how do we bring AI into things. I'm going to bring on Andrew now and he's going to talk about what has changed with how you optimize listings in a world where people might ask Roffus questions and where you want to make sure that you're optimized for AI search for people who use on and off Amazon AI search. So, while I clean up these dog toy keywords, Andrew, uh, go ahead and talk a little bit about uh about that. >> Awesome. Hey everybody. Bradley took you through the painstaking work that is, you know, keyword research. Um, you know, I've optimized my fair share around 4, I think 126 products. One time I counted them all up, uh, doing the deep keyword research, going through the Helium 10 workflows, uh, been using Helium 10, uh, at least the last six years. And I I think you know what what we want to see is like with this AI listing builder is we know that creating a listing from scratch takes time right anybody who's ever done a listing right it takes time deep keyword research is hard work balancing the narrative of product page with the integration of these highvalue keywords to show up in search and convert customers is fundamentally an art and I believe human experts you know will always have the edge with that being said, "What if the time, hard work, and art you poured into your listings could be accelerated? Less time, less hard work, and even more art." And if you're familiar with like all the acronyms people come out with, GEO, AEO, SEO, or as the song goes, what either emails bombarding us with another acronym every day stemming from this desperation for new language. Uh, since we're in a new world of discovery, everyone feels this shift. So naturally we ask who's right? Who do we believe? Who do we trust to provide us the new paradigm of what is search optimization? The problem is if you optimize for only one of these right for SEO for uh basic keyword uh keywords, you overpay somewhere else. Keyword stuffing can raise short-term relevant signals while harming conversion and trust. And beautiful pros can convert well while failing to show up where it matters. Right? You can have all this beautiful copy, but what does it matter if you don't have the right keywords to show up in the first place? So, a modern listing needs a truly balanced design uh between what we call SEO, search engine optimization. We're using that as a, you know, traditional sense, what in Amazon we call the A9 algorithm, and then optimizing for GEO or what's called generative engine optimization. And in Amazon terms, it means okay, are we optimizing for Roffus as well? Uh, you know, Helium 10 stands at the forefront of the keyword optimization. And I believe if you have a system um that has keywords and AI search that both matter, uh building listings requires, you know, deep insight into search terms as well as narrative driven and use casebased writing. Um and I believe like the modern Amazon discovery that we have today is definitely like I've said already hybrid. It must signal the classical indexing systems and it must communicate clearly to AIdriven shopping experiences that interpret intent. Um this shift changes how listings should be built. Um and our AI listing build our AI listing builder not only writes faster um also solves real problems. Um and so this next generation needs to plan allocate validate uh then to write with discipline. Um and so I I think like there's a you know the core idea again of SEO GEO AEO of you know triple optimization um supporting classic indexing treating keyword placement as a strategy problem not just a writing byproduct. Um our AI will support semantic relevance. It'll maintain coherent phrasing natural language flow consistent terminology across sections. It supports answer coverage uh by shaping content to the page. anticipates shopper questions. Like we said, Rufus, I'm going to show you how those features work. Um, and I think again focusing on the fact that it's not an eitheror world. We live in a both and world. It's SEO and GEO, right? It's A9 and Roffus. It's ranking for keywords and converting customers and showing up in Roffus. And I think that's really really important. Um, so instead of asking, okay, what's the feature of this? It's more okay, how does this provide a benefit? Let me give you an example. So like with a Victorian style mirror, um the fact that it's Victorian, sure that's a, you know, or the fact that it's um ornate gold is a feature, but the benefit is that it gives that Victorian aesthetic. It gives that vintage feel in a room. So sure, the feature it has is its ornate, you know, gold frame, but at the same time, that's also a benefit to you where it gives that Victorian um beauty to your home. uh as an example. One thing too about this listing builder is uh we've actually it's up to 10 bullet points that um the keyword strategy is uh implemented into. And I can't give like the exact specifics but you know our agent that runs the listing builder um is uh is is what you know if you like fancy words is multi-agent multi-modal uh which means it can handle images. So if you want to upload an image or the current image that you have, it'll actually analyze that image um and automatically populate uh those attributes and everything inside a listing builder. And not only that, we have a competitor voice um agent as well that will take your AS and or any AS that you want of a competitor. You say, "Hey, I really like this competitor. They have a really cool way of writing. I kind of want to copy that a little bit. And so you can put that in and it'll bring the style of that voice from that listing competitor and put it into your what's called we're going to show you as a product card and um and from there uh you can also do rufus optimization right and you can input an as your own as it'll actually go scrape the Amazon it'll go to Amazon marketplace take the questions and actually answer the questions so that way you're answerable in Roffus >> before we get there. Let me show everybody else a quick uh one quick way to just like star the keywords because when we're talking about AI making the making your listing before we even get to uh the AI part, you have important keywords that you're like, "Hey, these have to get in my listing because I know these are my most important keywords." And so the way to do that um is right here. I rank this by CPS. CPS is competitor performance score. All right. And so I want to star the keywords. I'm like, you know what, under I absolutely have to get it into my listing. I'm not I'm not going to put Batman here. I'm actually going to take that off because, you know, using Batman could get me into trouble. Um, but all of my most important keywords that I know I have to get in the listing, I want to, you know, kind of like target them. Okay. So, that's something that that's new because we all you you can only get like about 10 15 20 phrases in phrase form in your listing and the rest are are going to be like you just want to get the individual keywords into your listing. So, make sure to put what are your most important keywords like search query performance keywords. Hey, whatever had gotten me sales here um you definitely want to get into your listing, right? So, let's see. Search query performance. Let's go ahead and look at my I can act. There's going to be one where I'm going to have the my purchases here and I can actually s or actually wow it's already here. I didn't even think this was going to be here yet. SQP my purchases. I want to choose the ones that brought me the most sales. All right. So, here's goth bathmat brought me sales. Look at that. Eight sales. So, I definitely want to have that keyword uh in there. Um Halloween bathmat. All right. goth bathroom rug, bat-shaped bathmat. So, these keywords I definitely want to get. So, one thing I'm not doing, guys, is I didn't go in here and clean off some of my uh my competitor keywords and and you know, other ones that you definitely want to take the time to do. But once you do that, you go to uh continue with all keywords. Now, I have all of those keywords here. All right. And now going to what Andrew was talking about here. Uh, by the way, if you're wondering what are some of these scores that we have, the the scoring system here is based on this long case study I did where I made hundreds of listings and I was just testing what forms of keywords have an direct impact on SEO. Um, where you put the keyword in the listing, where does it have a bigger impact? So, we have a very complex scoring system that's updated for 2026 where hey, if I have this keyword in the title, it counts for this many points. If it's in a bullet points, it counts for this many. If it's not in phrase form, it counts for this many, etc. So, this is uh allows us to see how optimized for the algorithm we are. Now, going to what Andrew says, it's going to pull in your your your image here. And if we just hit this analyze button, it's it can just look at this bat-shaped bathmat and kind of like give you some points about what this product is. All right, so look at this. It says, "A soft black shaggy bath mat designed to provide a plush, comfortable surface underfoot, ideal for use outside the shower bathtub." Guys, this thing that Andrew created, it it just got that just from this image by itself here. All right. So, this is is kind of like amazing, you know, what what we can do here with with AI. And he said, remember how he said you can pick how many bullet points you want to have. Okay. Well, maybe you want up to five bullet points. Um, category. You might want to put the category here of what the product is. Brand name, I'm going to put Manny's Mysterious Oddities. Whoops. Can't even spell Mysterious. I would point out too, Bradley, that you know, this is meant to be for product image, inspiration, what you put in. You know your product better than anybody. Uh this is to provide inspiration and more content. Um but you want to fill in too of like make sure your product um is well, you know, um make sure all the attributes are in there that you have if you see stuff missing. So remember AI always makes mistakes but this is meant to be as much um you know to accelerate the process and we're even making iterations where we're actually going to bring in those attributes too um from the product page currently that you have. But this is especially helpful if you're setting up a new product page especially if you're getting you know very minimal manufacturer details from your manufacturer because they tend not to give you many details about the product. >> Um and an image will help with that as well. And I would point out if you go click on the five bullet points, uh, Bradley, you can see it's up to 10. This is very important because, um, you know, there's a lot of listings as we saw in proven that if you have if you have the ability to do up to 10 bullet points, Rufus actually indexes for up to the 10th bullet point um, to remember that. So you can get as much content in there as well. Um, and it's designed specifically for that. >> Yep. And so that's why, you know, like you you can only get indexed for SEO up to like the first the best chance is up to like the first thousand characters of bullet points, but um you can actually Rufus will read the entire listing uh and and that includes extra bullet points. So just because you're like So a lot of people are like, "Oh, I'm never going to use those six and seven and eight bullet points because like those aren't even indexed by the Amazon search," which is true, but you still might want to use it so you can get some more info for Amazon's AIS. Now, a couple a couple things I want to point out in a real world, if this was your listing. Don't don't just rely on what we we what the AI said that the images and populate. This is just to get you a start here. But what you should be doing, you you should be putting stuff like the dimensions of your product. All right? Um if are you looking at the reviews of your product and the competitors and got some like use cases? Those are the kind of things. Non-keywords guys goes into the key features and your description of the product where these are points about how people use the product. What are people's pain points? Um what are some unique features? Stuff that nobody would search for. You know they aren't keywords but you still want to get in your listing. That's the kind of stuff you put here. This is really cool. Brand voice. So here it just puts something in here. Hey, this is a a clear, modern and comfort with softness and ease. I I could put here I want a comical voice or I want a very serious uh educational voice, right? That's like the voice. But something that Andrew made here that's pretty cool. Like let's say there's a listing out here that's not even a bat bath map, but like let's say this. So let let's say we love this listing. Let's just take a look if it is a decent listing or not. Um, yeah, this is a decent listing. Let's just say, let's just say we love the vibe of this listing, my competitor listing. Not the words they use, but just like the tone of it. Watch what I can do, guys. I'm going to say, hey, you know what? Take this as, okay, and and I'm going to change this to reference as. So now what it is, let me delete that. Put it here. Now, it's going to take the vibe of this other as in like maybe you're in supplements and you're just like, "Oh, man. The goalie guys, uh, the sports research guys, they just make the best listings. Like, they're so funny and quirky." What Andrew made here is I can put that as a reference as where I'm like, "Hey, I want to take the vibe, the structure of of this listing here." Um, talk about this part right here. Uh, Andrew, this enhance with Rufus. When when they select this, what what is this doing? >> Yeah. So, what this is going to do is it's going to take um you know a certain um we I have a you know a method that's used where it'll go to the marketplace. It'll take it'll run it through um a system and it'll answer all the questions that aren't there. Um it'll handle the ones that you know wouldn't make sense. Um and just to like confirm that you're answerable for Rufus to have those questions. And we have several other stuff on the way at iterations where we'll add even more as so. So you can add competitor asens as well where it'll answer those questions as well of whatever competitors that you want. Um but yeah it's it's a really good and remember that too in this AI workflow to optimize for rufus it's already embedded within our pipeline to optimize for rufus um in terms of you know being indexable from the homepage. Um there's some methods that were used if you're familiar with the work I've done on Rufus um when it relates to feature and benefits um and optimizing for intent that's factored in. Uh but remember this is important to know of like remember we're optimizing for A9 keyword you know based search and we're optimizing for semantic search you know intentbased right rufus in other words um so it's kind of twofold in that sense but whether you select rufus or not it will optimize for rufus um but this is to just ensure that the questions are answered >> for one yeah for one particular listing here so so by default your listing will show up here um but you can put your competitor comptor one here and replace it and say we hey I want to make sure that whatever is coming up in Roffus here on this page like look at these questions is it machine washable what is the rug made of can it be used on hardwood floors hey I want to make sure to the best of your ability can we get these questions answered so that if somebody actually clicks on this it's going to have an answer because sometimes some of these questions there might not be an answer um all right if a customer is using Rufus it's supposed to answer the question um or at least try. Here we we got the listing and now we can just hit generate listing. And now what's going to happen? It's going to do all these things. It's taking in consideration the top all these keywords that I have here on the lefth hand side. It's saying hey this guy starred these keywords. I've got to make sure to have these as much as possible in phrase form. Hey, the competitor performance score, meaning more of these keywords or more of the products, the competitor products are all ranking highly for this. Those keywords I've got to get in the listing. Now, it's taking the information we had in that AI section about the the brand voice and uh about the the different features of the listing. Now, it's looking at the Rufus questions from there because we had op uh we had uh um we had activated that section. It's doing all of this at once and it is now going to make a listing that we can start with. And and I'm not one of those people who's just like, "Hey, I'm just going to hit this button once and boom, I'm going to make 30 listings in one day and I'm not even going to review it." But this is something that is going to do better than you can do in one minute. I guarantee you that. And especially those of us who have writer's block or maybe English isn't our first language, this is like necessary to do, you know, like if or not even if English isn't our first language. Like English is my first language, but if I'm making a listing in Amazon UK, I don't understand an Amazon UK customer as well. >> This is multilingual, too. Remember that. It's not just and it's not translated text. This is big. We've actually tested this in Chinese. And if Chinese is one of the hardest languages in the world, not the hardest, I would argue. Um, so you can be rest assured that it's not translated. It's native language. So it goes right along with those keywords from that language that you have. All right, let's see what it did. So now it made a new listing. Let's I'm just going to go ahead and, like I said, I'm not going to even edit it. I'm just going to use the suggestions of everything that it that it gave me. And it's replacing my old listing. Okay, use suggestion. And now let's take a look at what happened here on the lefth hand side. Guys, do you see how everything has a line through it? All of my most important keywords. It got in phrase form on its first try. And let me just sort by the competitor performance score. Look at all these that that it actually got. The top competitor ones. It got into my listing in phrase form. Uh let's sort by search volume. A lot of the top ones it got the you know the top search keywords. All right. So, it got 51 phrase. Like I said, usually you can maybe only get 20 or 25 phrases in phrase form. It actually got 50 of my keyword phrases in phrase form somehow. What about my individual keywords? It got more than 50% of them. All right. Uh some of these ones that might be a little bit off like yoga and stuff like that. It'll take like most of these like in some iterations we've had like up to 75% of the words done. But this is without even me doing anything. I mean, it'll take me like one minute to just get a couple more of these keywords in here. But look at that. Now, let me just type in let me just type in something here. Do you remember guys right here how there was a question in Rufus when it was working about does it work on hardwood floors? Take a look here. Can be used on hardwood floors. So, if we put this listing in, is Rufus going to be able to answer that? You better believe it. What are some >> they gave reasoning and evidence behind it. So, if you go back to that, what's more important is it didn't just answer it. It gave justification. >> Why? >> Because it includes non-slip >> includes a non-slip backing to help it stay in place. >> Uh, machine washable. Let's see if it got that one. Again, we guys, we're we're doing this live. I have no idea if this worked or not, but let's just take a look if AI is making me look here. >> Additionally, this Batman is machine washable. >> Oh, there it is right there. Machine washable for easy care. So all you see how I got the questions from from Rufus in there and this is just with one click without even me reviewing it guys. So this is what you should do everybody with Diamond Elite. Now this is how you guys should be kind of like analyzing is your listing u optimized for Rufus? Is it optimized for Oh, let me just show one last thing here. And uh Bradley, one thing to mention >> is those top key words were used in the first thousand characters, too. It wasn't just stuff in the project description. Those top starred words were all used in the bullet points. >> Exactly. Exactly. So, so guys, the AI AI is smarter than us whether we want to admit it or not. And it can do stuff and think in ways that we can't. Is it perfect? No. That's why it's you still should have some human intervention and stuff. This is what you guys need to do. All right. In 2026, it's not I mean, it's never been a matter of just keyword stuffing, but it's not just a matter of, oh, what's the best keywords that I think are relevant? No, you need to be looking at the historical keywords. You need to be looking at search create performance. You need to be looking at brand analytics. Tie it all in. And now, at the same time, guys, you got to be ready for a world where people are more and more going to be using uh AIs like Rufus in order to like ask what's going on on this page. Uh is Rufus the how people discover the product? No. You know, the data clearly shows that the majority of people are still discovering products through the search bar. And that's going to be an easy thing to to guide how that shifts to AI because of data points like search performance at Amazon shows where it shows you, hey, how many people are actually typing these things into the search bar? You'll see if it goes down over time. Right now, it's not going down, but what we do know is that the use of Rufus is going up, right? So, it's not something that, oh, you know, everybody's just mainly using search. I don't even need to think about Rufus. It's not even important. No, guys, there there's people using Rufus, especially to when they get to the product page. I I was just on um I'm buying something for my trip to Japan and I was I forgot what it was. It was Oh, yeah. Yeah. I um Anybody knows nobody noticed how much weight I I I've been losing. I'm doing those like injection things. And so these injection things, you have to keep it cool when you uh it needs to be refrigerated, right? So I need to take this to Japan. I'm like, "Oh, man. I want to stay skinny in Japan, too. So I need to buy something that can keep it cool on a plane." And so I I did a search for a keyword. What's the keyword I search for? I forgot what I I I chose like travel uh travel injection pen cooler or something like that, right? But then I got to the actual product page. I'm like, "Oh man, this thing looks looks a little bit big. Um, I'm not sure if if this is TSA approved." And so, what did I do? I went right into Rufus. I was like, "Hey, is this TSA approved for a carry-on?" Right? And so, it answered me and that's what made me buy the product. All right. So, guess what, guys? That that's not a keyword. Maybe TSA approved could be a keyword. So, maybe this is not a great example, but there's many occasions where that's not a keyword. Like, remember this batshaped bath mat? Uh, hardwood floors is not a keyword. That never came up in our search performance. Nobody searches hardwood floors, right? But if I hit that Rufus button and says, "Hey, does this work on hardwood floors?" If I didn't optimize for that Rufus prompt, I might have lost that sale, guys, because because I didn't have that. And so that's why it's important if that TS if that product or that cooler I just bought, if they didn't say it's TSA approved in there, because I went there on Roffus, that seller could have lost a sale. So, this is super important, guys. Balance AI with um with Helium 10's keyword data. If you guys want to use this and try it. All right, let me hook you up with a a deal for those who who don't have Helium uh 10 diamond plan right now. I think you guys can see it's definitely worth it. Out of all the things in diamond, like just this listing builder by itself is is probably worth it. So, let's throw up the the coupon code on h10.me/listingtraining. h10.melisting training. Um, how you guys Let me let me show you how that page looks. So, this is anybody on a platinum plan or a a starter plan or a free plan. You go to this page and then this is 30% off up to 6 months. This is not like, oh my god, I'm going to be locked into six months. All right? 30% off 6 months. All right? So, you can just like don't don't tell the sales team I told you this, but if let's say you only have four listings and you think this is all you need, we'll just you can you can cancel after one month and you only paid one month uh for it. But but I would recommend sticking with diamond. You know, Andrew's been on the the diamond plan as a Helium 10 customer for years himself. But 30% off up to 6 months uh you get on the diamond. Or if you're like, "Hey, you had me at hello. Like, I know I'm going to need this for the rest of my life, like Andrew uh does." You can go on the annual plan and actually save $2,000 off of what you would pay monthly. All right. So, just hit one of these buttons. Once you hit this button, make sure you're logged on. Like, there'll be a log on button and then that's is going to apply the coupon to you and then you check out there. All right. So, hit this. If you do this, there will be some extra bonuses uh we're going to give you like I'll hook you up with u my sourcing agent in China. So, you can just, you know, use whoever gets me all my ba bath mats and all my other products. You'll be able to to use her. Um, you'll get a couple uh months access of Helium 10 Elite for free. We'll hook you up with that. And what are the other bonuses? Do we have any other bonuses here? Um, oh, you Oh my goodness, look at this. You can get a one-on-one call with me or Carrie as well. All right, so one-on-one call with me or Carrie. Um, maybe maybe some a couple of you special request Andrew. maybe I can convince him to go on a one-on-one call with both of us uh for anybody who signs up and absolutely th those are those bonuses. All right, so that's if you uh you know do this by the end of this week. All right, so this is a limited time offer. Hit one of these plans again. H10.me/listing training, it more than pays for itself, guys. Um, just looking being able to look up those search performance keywords, those brand analytic keywords, being able to put this all through our AI system here more than pays for uh itself your your your feed. Andrew, thank you so much for Andrew worked countless hours, scores of hours uh on this project, late nights with our China team. We're up at like 11:00 at night, uh, his time working on this stuff. And so, thank you, Andrew, for all your your hard work. And and guys, this is this this is just the beginning, all right? like like we're still going to iterate like like he said like Andrew talk gave you a tease about some of the stuff. We're going to uh allow you to look at multiple listings for Rufus. Um I'm going to have more keyword features that you guys are going to be able to do. So this is something that um is going to be continuously updated because Amazon algorithm, Amazon's AIS are continuously updated. So look out for it. Uh I hope to see you guys on our next workshop. Until then, thank you guys very much. See y'all later.