#502 - Amazon Strategies Top Sellers Only Share Behind Closed Doors

How to make sure you show up in LLM search results. How to check which Shopify sellers are selling the most. A crazy strategy that black hat sellers are using to attack your buy box. These strategies and more on today's special episode. Hello everybody and welcome to the AM podcast. My name is Bradley Sutton and I'll be your host. And this is the show where we discuss all things Amazon, Tik Tok Shop, and Walmart private label and how to generate recurring revenue streams 24 hours a day during the AM and the PM. Hence the name of the show. Get it? AM PM podcast. And as a matter of fact, as you guys are watching this, I'm probably going to be on my vacation to three new countries I've never been to. Kazakhstan, Usbekistan, and Kystan. Even though I won't be working on my Amazon accounts while I'm there, I'll still be making money. How cool is that? Pretty cool, I think. All right, guys. What are we here today to talk about? We are here to talk about strategies that, you know, top sellers don't talk, you know, too much about. We're going to have some things today like a secret ranking fix. You ever had problems with ranking? You ever wonder how your competitors are launching with so many reviews? We're going to show you some secrets about what some of these sellers are doing so you can be prepared and potentially you might want to report some of them of what's going on. Uh, a lot of the stuff guys, these are things that people don't talk about too much. We we I just mentioned Serious Sellers podcast. We don't talk about these advanced strategies too much on the Serious Sellers podcast because they're not applicable, you know, to everybody. Um, we're going to talk about some crazy AI image generation strategies. All right. Uh, do you want to show up in LLMs or be indexed by AI? have your product show up in things like chat, GPT, etc. We're going to talk about that. You know, that's the future, guys, of of e-commerce. More and more people are going to start their, you know, product research on those kind of platforms. Um, and a lot lot more. A lot of this stuff is are results. Leo is an eight has sold over eight figures on Amazon. I've sold over seven figures on Amazon. These are what we have tried and true uh tested methods. But everybody everybody's account is different. But one thing we can guarantee is if you don't try to implement these things, all right, or take no action, nothing's going to happen. You're not going to be benefited at all. So, I need you to commit to actually putting some of this stuff uh in in action. So, guys, you you ready to just have your mind blown with some of these strategies? I'm actually just going to go ahead and let you uh let you take it away. >> Awesome. So, uh without further ado, let's jump into the strategy number one for today. How to fix your tanked rankings due to a wrong product categorization. So, what I've seen in the past year is that Amazon updated the browse tree and a lot of sellers noticed a drop in rankings. Usually that if you use um tool like extensions like 10 or you see something like this where all of a sudden uh your ranking in a specific category drops, it disappears. Then it comes back again and then it disappears. And you can see over here like for example this uh product is being classified in different uh browse nodes, right? Uh which is not good for your um for your rankings because what happens every time that an asim changes goes from one category or one browse node or a node ID to another one, you lose all the historical data that is related to that specific um ranking and position that was attached to that category. Right? So, uh you can see here at the bottom as well another example. This is in the uh card game actually sensors. This happened even to us. That's how we found out what was going on. So, what do you want to do in this case? Um well, this is one of the solutions. Obviously, you want to go into your SA central account and under the reports, inventory reports, you can download the category listing report. Okay. Once you click on the category listing report, you will see um an option to download this report once it's ready which looks like this. Okay, this is just a regular flat file that you can upload which is typically used to re-upload your data in the correct using the correct uh item type keyword the prototype and um uh under the data definition you see what type of data you're going to um upload. Now there is one important thing that most of us don't know or uh haven't learned before which is um the browse tree guide. Okay, that's one thing that is important to understand. If you don't know what the browse tree guide is, you can easily go to seller assistant, type in browse tree guide like I did here and it will guide you through the uh link or uh where to find the location where to find this this table. But at the bottom here you can also see so take a screenshot if you're watching this live you can see uh also the URL but once you go to the browse tree guide guys you will see an option here under the browse tree guide to download the CSV file that belongs to your category. So let's say you're selling in the baby niche, right? Uh you want to download this browse tree uh guide and then you'll get a file that contains all the categories in uh or the subcategories or the or the node ids in this um main category in this parent category. So you will see all the different baby products, activity, entertainment, activity center. Here you have clothing, bottoms, leggings, like everything that is basically related to the beauty cate sorry to the baby category. Now it's very important that you guys um here obviously select the right note right the right category for your products. So what you want to do in this case I selected the uh node ID 8457 blah blah blah um and the leaf node in this case you can see is canopies and covers. The item type keyword is car seats, canopies, and cars. If you have followed some people uh that explain how to rank on Rufus, how to be how to optimize for Cosmo, a lot of it has to do with the attributes that we add to your listings. Uh the reason why sometimes we don't show up is because we're missing some critical attributes that are important for your um for your product for your acing in order to be associated to the right category. Okay? And so when sometimes you will try to rank for certain keywords or certain right now it's all about intent right so some some search queries that you don't rank for is most likely because you're missing some attributes that are very important also for roles. So what you want to do is click on refinements once you have this um Google this Excel file and under the refinements you want to look at the attribute column okay this column here when you um let's say in this case where we selected the baby uh sorry the bad canopies when you over the attribute Amazon will tell you exactly which attribute they expect for from you to submit. If you enter an attribute that is not in this list and you can see it here when you click on the accepted values, Amazon will give you exactly the options that are um currently accepted. So when we go and do this from seller central without understanding the browse tree guide, we come up with attributes that might not might not be accepted by Amazon. And for that reason, you're basically feeding it's like filling blanks, right? you're not doing anything good for your listing. But if you do it this way and you add actually the attributes that Amazon accepts for the specific node ID and in this case we'll see that for the bed canopies um there are different type of uh refinements color uh the hanging method the gender the material and for each one of them there are also attributes for each one of the attributes there is an accepted value. So if you follow this and you reupload your flat file the way with uh we downloaded it, you'll notice uh most of the time that your categorization or your rankings improve because you fixed some issues in the back end. Now, I'm going to share a quick hack with you. And uh this is one of the things together with the next one that I haven't really um ever shared in in public because this this stuff is powerful and it will help you actually uh fix some of the backend issues that you sometimes struggle with uh fixing. So, what I'm going to share is um a way for you to get a flat file. You guys know over the past few months the Fred files have been updated by Amazon. They're no longer the same. And sometimes uh what happens is that you need to fix an attribute that you know you used a year or so, two years ago is an older listing. For that reason, your um parent child um relationships are all over the place or they've been split. This is how you fix that issue. Okay. So what you want to do is go um to your seller central account and click on the create a variation. Okay. Once you go to this um page here. So it's like when you're adding basically a new product to your seller central account, you want to paste here the asin that you're having issues with and then you want to click on search. When you click on search, Amazon is going to show you the different um basically the the variations um or the parent child relationship, the variation family that belongs to this AC that you're searching for. And uh what you want to do in this case is click on generate a template and Amazon is going to generate the new template for you which you can download here at the bottom. This is the original template, guys, that was used when you first created your product, when you first created your listing. This is extremely powerful for those of you that understand the power of fret files. This is extremely powerful because it allows you to see what you did five years ago, six years ago, what the Fred file looked like five, six years ago and um and basically fix whatever is wrong today with your listing. If you try and download the new Fred file the way that Amazon guides you through server central, you're going to get the last the most updated one. This is the only way that you can still get the old Fred files with the old columns. So if someone sometime ago has injected some sort of attributes in your back ends like some adult flags or things like that that have caused your rankings to drop, which is you know that happens quite often. this is the only way to figure out what happened you know when the drop occurred so that you can go back and fix it and um Amazon still accepts these templates when you go back and reupload them. So very powerful you can see here and if you noticed um I'm not going to talk too much about this because it can come across as a gray strategy but in this case you can also um use this to kind of spy on your competitors. So, I'm going to leave it at that. But you can see here what I was able to see is that this um specific product anecdote actually um is in the herbal supplement. I can see the prototype and a few other things. It doesn't show me unless it's your product. It doesn't show me everything that they have in the back end, but you can see a few things. Now, like many used to say, how cool is that? Like I think this is very powerful if you know how to um use it. And um uh with that said, with kind of this foundation, I'm going to go into the next strategy, which is how to uncover your competitors um and basically how they launched products with like 100 reviews. Um it it kind of uses a similar tool, a similar technique, but we go a little bit more in depth. So let's let's look at what's happening with this uh product. Uh first of all, if you want to find products that have recently sold uh or recently launched on Amazon, you can use 10 for example, just apply a filter. Um products that have launched less than a month ago and they have like 100 200 reviews um with one um parent, right? So you know it's one as they aren't combining a bunch of reviews. That gives you, you know, a quick insight into who's doing this. um typically is like Chinese sellers then they know how to do this stuff but in this case here I found this product basically um had 460 reviews and was launched less than um 3 days ago. You can see actually in US was launched in fact 8 days ago and and guys I took this screenshot yesterday. So this is the most recent stuff you can uh ever watch in you know 2026 and um and so I was very curious to understand what these guys were doing. The next one is this black kind of like bone conduction headphones. Um, and in this case here, the guy also has uh 165 uh reviews launched 25 days ago. So, it really caught my curiosity. I'm like, how are these guys launching products with so many reviews? And there are a few different ways of doing this that I'm aware of. One of them which is not in this slides u is that they use this Russian Chinese groups that basically attach a bunch of reviews to your AC. It doesn't last too long. This these reviews probably last 20 30 days but it's enough to get a good you know uh a good start. And the problem with that stuff is that it's very risky. You know you can get suspended. So I don't obviously suggest doing it. But let's see how these guys are doing it. Again we're going to go back here. This tool is so powerful. I don't think Amazon is going to change the way this works and it gives you insights into basically like what competitors are doing. So in this case here I took the uh asin of those um headphones uh the bone conduction headphones that I uh showed you earlier and I put that as here and you guys can see how many variations they have combined in order to have these 200 reviews. The last one is the only asin that uh we saw, right? That was the asin that we came across. But all these other variations are what is giving this Chinese seller um basically all these combined reviews. So what most likely they did here is that they I don't they're not bind reviews. So I don't think they submitted you know 50 different variations to bind. Um, but what most likely they did is either a bunch of FBMs, FBM sales. Um, there are a lot of groups, guys. I came across not too long ago a Facebook group and every day they have hundreds of products that are giving away for five star reviews. So, that stuff unfortunately is still happening. I've tried to report it. You know, nobody cares anymore. Um, but it's that's that's most of the time how they're doing it. And um so you you can see here also the asing that I that I searched this stuff is working well. Now what I did here in this case quick search on Google. I copied the asin um that combined all these reviews and I went on Google and searched basically like um where is this as like where are they getting these reviews from? What I realized in this case is that most of the reviews for this product for example that was a different one that you saw at the very beginning they're coming from India. So they had 414 reviews coming from India and the rest cuz in total they had 480 I believe the other 60 they they only have 60 in US. So everything else was coming from India. But now you can see this product is not even available and it's been unavailable in India for a long time. So what they did because most likely in India they have some groups you know they can do this what we what we used to do on Amazon probably 10 years ago. Um they launched this product in India around November I think was December last year and then uh less than 30 days ago they launched it in US with um with about 500 reviews. So very you know um creative let's call it creative but I just want I like to share this stuff with you because this is still happening. And so when you go into new niches, when you try to sell, launch new products, you need to be aware of what's going on today. So let's go now to strategy number three. Um this is a tool that I developed myself for um just my own brand. I wanted to quickly generate some like variations of my product images. So it's basically how to quickly brainstorm these new images and um and create new ones. So in this example here you can create let's say you you sell this product on the left is a MacBook Pro and you want to create this visual 3D um you know dissected version of of the product. You can um also like have in this case here like it's a milk pro or um yeah let's call it a multiple use cases. I use it as a milk proter actually if you guys don't know it makes an amazing cappuccino. Give it a try. And um on the right hand side what I did here I just uploaded the picture on the left and then it created this beautiful um image on the right right full of coffee and you can see also the steam um on the glass wall. So um what you want to do is this. You want to scan this QR code and uh this is going to send you to my uh Gemini jam which is if you guys are not familiar with Gemini gems, they're like custom GPTs for uh in in charge GPT and um um and then what you're going to land on this page. What you want to do here, I'm going to play this video. You want to upload in this case I'm just taking one of the image of the products I showed earlier. You want to upload this image. Now what um the gem is doing is analyzing the images and applying my prompt. And the prompt behind it is basically instructing it to make it more visual, making it more I the the reason the goal of this is to increase the clickthrough rate. Okay. So you can see what happened here. It just added a little bit more visuals to the image. And um you can create this over and over and over again to see which one looks best uh based on what your desired I guess outcome is and um and maybe test it on your Amazon um listings. So hopefully that um was helpful and useful. I have another one is called the hero shot director. Instead of out outputting an image like you show you saw in this example, it actually gives you a prompt and then you can use the prompt give it back to Gemini to create an image. Um, so if you guys are interested in that, follow up. If you're part of Elite, just let me know next time we meet and then I'll give you the uh uh the other QR code as well. Strategy number four, enable your website to be indexed by LLMs with this automated GBT. you guys know already uh when it comes to keyword uh key strategies for LMs, you have to do a bunch of stuff. People are talking about Reddit, you know, like that's what you do after um you have to have a good structure. You have to create content in in a way that kind of answers some some questions. Uh but what we're going to um work on now or what I'm going to show you is how to optimize your site with the schema markup language and make sure that it's credible so that your websites, let's say you sell on Amazon, you should have a website too. you you know if you're Shopify most likely is already optimized but um what we want to make sure is that our websites are indexable so that if uh LLMs like Perplexity Claude Gemini Judge BT they go and check your website they can read it they can find information and they can eventually feed it back to their LLMs when it comes to answering some questions that people ask. Okay. So what this um Gemini uh this is actually a charg um custom um custom GPT is going to generate are these files you can see here um we generates a robots file the sitemap LLM you don't have to worry honestly how this stuff works because I simplified it all for you if you want to take a look at how this works you can go to this website here uh take a photo sorry I didn't put a QR code on this slide and you can see what this uh looks like. So the way we're going to um now test it. If you scan this QR code, this this custom GPT and what you want to do is this. So um in this case here, I'm going to copy this um as again I'm keeping this consistent for the same products so that it kind of makes sense uh when we look at all these strategies. So, we're going to copy this as and we're going to paste it in the custom GPT that I created. Okay. And what this is doing right now is basically analyzing the in saying, okay, I found the product. Uh, it's pretty accurate. It looks up on Amazon, looks up on Google, and then he's asking for the domain name. So, I I gave it example.com, but if you have a domain name, obviously you want to use the real one. And now this took about four minutes. So I just uh played it at 8x I believe. Um so it's just doing a bunch of analysis. And look at it guys. This is awesome. It's basically like giving us all the information of this um of this product and it's starting to generate all the files that we need to be um to to upload on our server on our website where we host our website so that we can be indexed. Okay. indexed and crawls and crawl and you can see here it's generating the schema is generating the FAQ um JSON file. This is very important. It's coming up with questions related to the product so that if someone asks how many gummies are in the pack, what are the ingredients in this product? What benefits does the product claim to support? It already generated the questions so that charge PT can answer these questions. Now this is a really brief way and simple way of doing it. you want. The more content you create on your website, press releases, the better obviously your um you know, the more mentions you you can uh get in inside those LLMs. But um you need to have these these are the basic looks. He even generated the robots file allowing all these different user agents such as entropic, perplexity bot, uh Applebot to crawl your your domain. And uh finally, it's giving you also some upload instructions. So you're saying hey now you take all these files upload it to your server and after try to publish a couple of mentions like on Reddit X Lemonade YouTube we found that these sources right now are working extremely well especially Reddit. There's a lot to say about Reddit is is is a little bit slower. That's because Google blocked uh the APIs the return results or or limited the number of results. But um if you do post on these websites, you're pretty much guaranteed to be uh discovered and featured. Now, here's what you want to do next. Once the bundle has been generated, you copy, upload it to your server, and you're done. Okay. Now, strategy number five, how you want to show up in Google AI overviews. So, very related to what we just talked about, but this time we're going to discover how to be featured on the AI overview, which is one of the most powerful things you could do for your brand and for your products because today nobody clicks again anymore on the search results. Everyone goes to uh reads the overview and eventually just goes to the website or clicks on one of those results. So, being featured here is extremely powerful. Now, I brought up this example because it's not just a random product. This guy is an SEO guy. He's he's one of the most famous SEO um uh gurus, I will say, in the world. His name is Craig uh Kempo and he won last year in Dubai at um an award as a best speaker. So, what he did, he created a press release. He published a press release on a couple of different um uh well when you p publish a press release you don't know who picks it up but it was it was picked up by au finance and a couple of other ones but what I want to show you is this like look if you right now Google from your um browser best SEO speaker 2025 it ranks is mentioned number one right here you could do the same for your brands for your product for whatever service you're you're selling you can literally get indexed within 7 to 14 days. How did he do it? He was featured in Yahoo Finance with this press release and the the the press release very simple. It looks like this. Now, keyword optimization is important here. You want to make sure that you write the press release in a way so that you can rank for the keywords you're going after. In this case, he used best SEO speaker 2025 was before. But he, you know, he achieved, I guess, the goal that he he meant to achieve with, uh, with regards to being featured. Now, uh, another example, and by the way, Globe Newswire is the, uh, kind of network that they used. And if you guys, um, need help with this stuff, uh, I I do have access to PR publications, so please feel free to reach out after if you want to do press releases. But um, I want to show another example in this case here for a product. This was actually uh shared in Market Masters um by Kevin King last um it was it was November I believe and they're still ranking well uh today but it was picked up by a few different publications. One was Yahoo News uh why one Yao Finance sorry and the other one was Global Toys News. This one is still ranking pretty well on Google right now. But you can see when I search for this specific uh product, best enchanted fairy garden door kit, it's a product I didn't even know it existed. They rank number one. Okay, so very very powerful. This will also get you featured on others uh because you guys know Google is the biggest source of information anyway and everyone scrapes it. So it will help you rank uh in other places as well. Let's move on to strategy number six. Now let's say we want we're launching a new product. We need some inspirations for you know product creatives listing images that we just don't know. You know yes doing competitive analysis is great but what if your competitors have listings that suck that you don't like. Um we're all familiar with an banana. Okay but before we go to the banana to create images where do we get this inspiration from? So that's what I I put together something that helps you um kind of find products like these ones. These are great, right? Great visuals. They look awesome. They they pop on the screen. Um even the color scheme looks beautiful. And um so what I wanted to share with you is simply like where you can find this info. One um website here is called Creative OS. Uh Creative Boss gives you a bunch of different things. Um, for example, you can see this is a preview. You can find product listings. You can find emails that typically company sells. You can find lenders. So, if you're looking for like landing pages to drive traffic to on um on creative eyes, you you'll find tons of uh graphic designs that you can be inspired from. The other one is um this one here is called magic brief. I've shared magic brief in our um elite training. I believe it was two months ago for different reasons. It's like how to clone commercials. Um we're using AI and NA10. So if you're interested in that stuff guys, we talk a lot about how to build your own engines to create um AI u UGC basically. In this case, we were cloning uh commercials, but you can also use it um for as inspirations basically to see what competitors are advertising or promoting. And the last one which is I think one of the biggest um kind of like sources of of great great designers as well as graphics is BNS. So if you haven't um if you haven't heard of BNS before like please go take a look at you find tons of information here and um the good thing is that you can also find the info of the designers. So you can get in touch directly through um you know LinkedIn or or email. Now what I'm going to talk next is actually how you can take this to the next level. So now you have let's say your product image which you can take a photo with your iPhone and we're actually doing this today um as part of our um scale stories product launch with Natalie. We're using like AI to create some of the visuals uh getting inspirations from some of this stuff that looks extremely well but obviously replacing the product with with ours. And I'm going to show you um how to do this with Gen Spark. Genpark, if you haven't heard of it, is one of the best tools right now, AI tools that allows you to pretty much automate anything, anything you want really. like they have so many different features. But in this case, we use it to automatically generate 40, 50, 60 different product um well listing images for our Amazon listing fully automatically. Uh you can see here what I did. Um this was actually one of the speakers at one of the elite trainings, his name is Jay. They were showing us this. So um here's one of the things that I want to give him credit for. Um and he shared a prompt with us which I will share with you in a second that allows us to give two three different images and output 40 50 different images generated with nano banana. So you can see in this case what it did these are all AI generated guys. There is no human intervention at all. Beautiful images of this demo roller. Starting with the first one on top. it created a bunch of them. So, if you want to attempt this yourself, go ahead and download this uh Amazon super prompt. You'll get all the instructions on the landing page on how to uh pretty much do this yourself. You copy the prompt, you paste in Genpark, you upload your uh Amazon um product photos, and you'll see Genpark generating 30 40 different images for you. Beautifully, beautifully done. Um ready to be tested. Uh, now strategy number seven, how you can dominate Reddit for AEO and go. For those of you that don't know this, AO stands for answer engine optimization. Go is generative engine optimization. I like more the term GEO. I don't like AEO because you know during doing GEO and for those of you that have never done SEO before you need to understand one thing like people that today are selling this AOG services um without I mean never done SEO before I don't think they they fully understand that's where I think the name AO comes from because they thought just by writing questions and answering questions you can be ranked on on judge BT or featured on Judge PT. it doesn't necessarily work that way. Um, that's why I call it GEO, generative engine optimization, because you need to do a lot more. You know, you want to become the authority, the trusted source. It's not just about creating a bunch of content because if you think about it, these LLMs, an example, Judge PT was, you know, indexed a bunch of content from the web. Um, you remember like the last time they updated was 24 25. And so it uses all this content to generate content, right? or to give you answers. Now, if you are content writer and you use um you know judge BT to write content, you're basically using content that was that is already old and you just know that in the SEO space or you know Google likes is fresh content is content that speaks facts that is actual that is basically like it's like news. And so if you go and use judgebt to write content hoping to rank on on Google, um it might work today because the engines are not or maybe Google has not updated everything yet and this sounds like a human Reddit, but eventually once everything gets refreshed or indexed, you're probably going to be the indexed because that content is going to be seen as fake or or not, you know, original. Anyway, that's just my two cents. Let's move on on the strategy. So, Reddit, you can see on this chart here, is the number one source that helps you rank on LLMs. There are a bunch of services out there that automate the process. How do they do it? They create like in this example here, they create a post and then they have a bunch of different accounts, fully automated that answer to that post, that reply to that post with a link to a product. So what this does when Google Perplexity you know all these engines will crawl will find this post will basically see the question and then they see the software that was recommended the name of the software. So when someone asks how good is Zo creator then maybe Gemini is going to say or chbt oh you know it's good but perhaps you want to try software.io instead. So this is how right now a lot of people are manipulating LLMs uh and being featured in LLMs. If you guys are interested in ranking, I found this company. It's called trackings.ai. Um I I spoke to the guy, they have a very cool solution. So, they even gave me a coupon code, not affiliated, not making money from this stuff, but if you use this coupon code, they give you 30% off, but they automate the process of creating all this content on Reddit, eventually like um getting featured on on these LLMs. Now, um what if you want once you start working on this, what if you want to find all the related subreddits to your niche and so that you can dominate a scale Um so what I did I put together this tool actually uh you can see is is very visual. So when you what you do here is um I'll share a QR code in a second. What you do is you come here type in beauty or supplements or whatever your niche is or baby and it's going to create this mind map of all the different Reddits. Um, and then when you click on one, it's going to uh fetch all the related ones so that you know how to basically go at and and post and reply everywhere, you know, in those subreddits that are related to your niche so you can dominate it much faster than your competitors. So, let me show you how it works. So once you have all these subreddits, next thing you do is check them out, see uh how many content uh how many comments there are and then uh most of the time it works well where where there aren't too many comments. Um or on the other side like if it's very popular and then you can add a comment there and try to get some up votes so that your comment becomes the number one and so uh you can rank on on Google with the stuff too. Um so hopefully this one is uh was helpful as well. I think I got two videos. Um here is the QR code that you can scan and feel free to to use the tool. It's free. I have a few tools that I build here and there. So if you keep checking checking my this will go to leosgo.com/tools. Um so if you keep checking that page here and there, you probably find something new that I uh that I created for you. Uh now strategy number eight, discover um Shopify top selling store. So most of the time when we do product research, we all go through it 10 or Alibaba and obviously Amazon itself. But what if you want to be inspired by who's selling top on Shopify, who's the best seller on, you know, these other platforms. So, the number one obviously source of info um is Similar Web. Similar web I like it because they have so much data. It's it's not free, it's not cheap, but what I'm going to show you this some sort of a hack. So, some some domains that sell on Shopify, they they didn't had or they didn't add the Came. The Came is basically a domain that allows you to hide or mask the checkout. Checkout page. So what they do, you land on, let's say, sephora.com, you go through the shopping cart and then at the end once you have to buy the product um or or enter the credit card info, the domain is checkout.shopify.com. If you type that into similar web, checkout.shopify.com, you actually see all the top domains that are driving traffic. So the top sources that are driving traffic to Shopify. Okay, so in this case here, you can see some of the stores that are basically killing it right now. And if for me, if in January you were the number one sending traffic to check out the shopify.com, you made millions guaranteed. So you go after these websites and see what are they selling, where are they getting traffic from, right? Uh so you can replicate the same thing. You can see here I I say some uh bish store, bish.store, Novaagami. So I I looked at some of them. In this case here was this uh Nove gummies and and guess what? They actually sold out on the website. So I I wasn't able to find a lot of info. This this company seems to have launched this product in January and they sold out and right now they stopped their ads. I saw some ads on Facebook. They stopped their ads. They stopped everything. Probably like sold all their inventory. But it was very interesting um and a very interesting discovery. Um another thing you can do is actually look at um SEMrush. SM Rush is a powerful source of info. You can do the same thing here. You can type in check out theify.com and then you'll see also on um Shopify the top sources in this case I found reversal.com 32 degrees.com. There there are a few of them. Um, and you can see also the difference month over month like 445% for reversal. This is I think it was a clothing company. So very very interesting way to find um obviously like products websites. One thing I also found uh by looking at checkout.stripe.com. You guys know Stripe is mainly used by software companies, not necessarily like e-commerce related um but mainly on the on the service side of things. And with when you do um check out the strap.com, you'll find Manus, you'll find JGPT, you'll find all these like AI engines and then I even found some of them that I never heard before that apparently are like killing it. So, um a very good way to discover new things, um new up andcoming projects, new up andcoming, um websites, products. So, um hopefully this was an insight that uh you didn't know before. Strategy number nine, exploiting competitors. Um, this is one of my favorite things to do, exploiting competitors outside Traffic Funnels, right? So, sometimes we see a competitor like not ranking well on Amazon, but they're getting tons of sales. Like, we wonder where are they getting these sales from, right? Um, so one of the things here is obviously the MA ad library. Um, guys, a lot of Amazon sellers drive traffic from MA to a landing page to Amazon. Okay, there are um the few of them that are doing in a simple way. Some of them I think I like I like them. They're a little bit smarter. They're creating landing pages that have um uh they're very like um built to warm up that traffic because when you buy traffic from Google, it's kind of cold, right? Like someone clicks on the link um if you send them straight to Amazon, most of the time it's not going to work. But if you send it to a landing page where you kind of warm them up, you explain what your product is, uh why is better than others, you have a comparison table, and then they click on buy, you're pretty much guaranteed first of all to pay very low clicks like 15 20 cents top on Google instead of 50 60 if you go straight to Amazon. And number two, you are going to get uh a much higher conversion rate because if I already clicked on buy now or go buy on Amazon, I don't care about all the ads. I don't care about everything else that is there. I already know this is the product I want. So I'm going to show you one example u how they do it. I found this brand that was selling these uh magnesium uh capsules and I found it by typing in Amazon magnesium. So I know they were basically promoting an Amazon product. So when I clicked on it, I found this um it's basically an advertorial. An advertorial is a landing page that looks like in this case women's health is is a fake women's health website that is basically very it's news. So, he's saying how um at the time I remember it was Kim Kardashian's weight loss capsules, like how Kim Kardashian lost 50 pounds or whatever uh with these capsules and then all of a sudden you see these products taking off on Amazon um and people search for like Kim Kardashian with lost bills, right? So, this is the way that um the landing page looks like, you know, with a bunch of different uh info and then you get some like probably AI or maybe fake uh UGC content. And when you click on buy on Amazon, it will uh it will go to Amazon. So there is nothing special about this um except that the landing page is is fake. Now it's not compliant. If women sales find out, they can sue you probably because you're using their brand name um on a website that is not theirs. But you can see look at look at this launch. Like they've been selling for a long time, but um selling extremely well. But I don't know if I was able to see also the the number of sales uh that they were getting. Oh, 10,000 units bought in the past month, right? So, it's not a product that is doing okay. These guys are driving tons of traffic from MA and selling 10,000 units a month uh with this product. Now, another example is this one here. You guys have probably come across this brand. I know also who sells this brand. I don't think you care that I'm sharing it here because he's doing an amazing job at creating funnels. So what I uh did I I typed his uh his brand name on Facebook uh sorry on Meta the Meta ad library found a couple of creatives. One of them um is no longer active. One of them is still active. And you can see guys it started running in March 2024. This is not something that you know people have been doing for the past 12 months or 6 months. 2024 this ad is still making money. Okay. So when I click on it, you can see this is one of them. Super simple. There's nothing here. This is probably just optimized for mobile. And that's probably where he sends just mobile traffic to um and it goes to his landing page. Again, if you look at it, 10,000 units sold, very successful product. Okay. Um so extremely effective. Again, if you click on a meta ad and you go to the landing page and you click on buy on Amazon, you're most likely are going to convert. If you go straight to Amazon, I see at least a 50% drop. So, um this is the reason why you have an interstitial page. Now, this other one is for a different product. You can see here is probably trying even to understand what the conversion rate is by using promo codes. So, if you copy the promo code and you enter it in the in the checkout on Amazon, it's probably counting uh the conversion rate that way. But you can see is is a little bit different kind of like nicer looking. This all works. You can click on week two, week three and so on and images didn't change but um you can see basically what the landing page is and same same type of flow buy on Amazon sends you to Amazon. So um I know a lot of supplement sellers doing this. I don't see a lot of sellers outside of the niche. U this is beauty, but we're talking about supplements and beauty. These are maybe the most sophisticated sellers that are currently implementing uh these strategies. Our our goal here uh here with a lot of this stuff is to get you on your way, guys, to be making, you know, crazy amounts of profit on your business thanks to these strategies. Now, a lot of this stuff uh used to be part of like this program we used to have called Helium 10 Elite. You guys said there's Helium 10 elite members. I before I worked at Helium 10, I joined it was used to be called the Illuminati mastermind. Everybody know uh uh remember back then how much it cost? The Illuminati mastermind is where we talked about strategies like this behind closed walls uh where you know wasn't open. And if you guys remember, it used to cost $3.99 a month just by itself without even Helium 10. Like Helium 10 was separate and then we had the Illuminati mastermind. All right. Now we still have the elite program. Uh it's it's different now. It's $99 a month. It's added to the diamond plan and you get one-on-one calls with me and Carrie and private Facebook groups and and you get free uh you know, first access uh to test Helium 10 products. We still have that, guys. All right, but remember this the this training, all of this stuff came from uh what our program used to be that cost $3.99 a month by itself without even the rest of Helium 10. But now guys, you're going to get a lot of what used to cost 3.99 free with the diamond plan. All right, so the diamond plan with Helium 10 is all about education. Now you've got monthly trainings with Leo and expert gets all of these strategies he gave today. These have all been part of the last couple of months of strategies that he gives to the diamond and elite members once a month on his monthly call. This is taken directly from there. This is the level of stuff you guys get every single month with the diamond plan. All right. You also get to hop on a call with Leo once a month and myself and Carrie and Shiovali and ask us live questions, anything you possibly want. One of the strategies you might talk about later, uh, which is going to blow your mind. It's not even a strategy. It's something you have to be a aware of. That actually came from one of these Zoom roundts. We have in-person workshops near our office and on the road, too. And we also have weekly trainings about PPC, Tik Tok shop. All right, this is all part of the diamond plan and that's separate from what we already have with the diamond plan on the tool side. You know, Helium 10's a primarily a tool company. We also have education. You've got AI powered advertising. You've got the only historical reverse as search in Amazon here in here in the United States. Nobody has this as option where I can go in and say, "Hey, show me every keyword that this product was showing for in July of 2024." Can you do that with anything? Can you do that with Seller Central? Can you do that on uh you know with another tool you're using? No, only with Helium 10. We've got a listing builder with AI. We have a Tik Tok listing converter. You're not selling on Tik Tok yet. You've got 50 Amazon products. Within seconds, you'll have all of those Amazon products translated with AI to a Tik Tok listing. All your images migrated. Boom goes the dynamite. You've got that. With the diamond plan, you've got five years of history of Amazon brand analytics data. You're not going to get that anywhere else. two years of history instantly for all your search create performance data. Uh we've got hourly keyword tracking where you can turn on keyword tracker boost. That's only available on the diamond plan. And there's 24 other unique functions. But since this is a special webinar, we had to do something special. We haven't done something like this in two years. I wanted to show throw in some bonuses. So, for anybody who signs up for this diamond plan today or you upgrade from a free, you upgrade from a platinum or you just come in off the street and you're like, "Hey, I want to go diamond right now." First bonus is you get a one-on-one call with me. All right? We can talk about anything you want. All right? I will help you with your business. You know, people try to throw money at me all the time to to do this. I don't have the time to do that because, you know, Helium 10 is my day job. But here, I'll be on the clock on Helium 10 and I'll have a one-on-one call with you, normally reserved only for elite members. Bonus two. Speaking of Elite, we're going to give you two months of Helium 10 Elite access. All right, that's $99 a month. That's a completely separate thing where you can have one-on-one calls with with our team. You can get on our office hours. We've got private communities and even extra training. We'll give you two months free of that. Uh, next bonus, I'm going to connect you with my personal Chinese sourcing agent. All right. This is my boots on the ground employee in China who sources all of my products that I sell on Amazon for myself and other people as well. Uh she handles the inspections, she handles the shipping, every aspect of it. Gets better shipping prices uh and better, you know, product prices than even I can get. All right. I'm going to connect you with the exact person who gets all of my uh products. These bonuses are for anybody who uh who upgrades. Uh last bonus, my my latest Amazon product launch guide. You guys know that's my specialty. I call it the Maldives honeymoon launch method. This is something I literally launched a product last week. Got to page one on all my main keywords in three days. How did I do that? I have a full guide that we will send you. Now question is how much? All right. So remember the seven years ago before I or eight years ago before I started Helium 10, the diamond plan was $1.99 and then you had to pay $3.99 for the elite. So my computer like mine tells me that that's like $600. All right. That that's not what the the price is. Everything now is only $359 a month. All right, $359 is the new diamond plan, which is like $11 a day, guys. That that's like one Carl's Jr. Extra value meal less a day. Some of you big people like myself who eat that every day or back. I'm trying to do better now, guys. You just cut that off and you're going to actually have health benefits and you can pay for your Helium 10 diamond plan, right? But we can do better than that. All right, this is a special webinar. I told you guys, all right, write down this code. Take a screenshot of this code. 30% off of that. SP30. All right. SP30. So instead of 359 a month, it's 251 a month, guys. Only. All right. Up to six months. That doesn't mean you're locked in for 6 months. Oh my god, I have to commit and I have to pay all this money. No. Like you can sign up for one month and you're like, you know what? I'm tired of Leo and Bradley. I don't want to, you know, hear these trainings anymore. Just cancel. No problem. All right. Then you won't be charged anymore after that. All right. 251 a month for up to six months of the diamond plan. But for those who are like, you know what, I need this level of info. Like guys, what you saw today, this is literally what Leo does every single month. 10 new strategies you would get every single month. This level, that's how crazy it is. If you're like, I know I need this in my life. I saw Daniel Gray post in the comments, hey, this is like his next two-month strategy for his company. We can do even better than that. So, if you're like, hey, you know what? I want to commit to a year of diamond. That's $4,300. $359 a month, right? How about we take off $2,000 off of that. All right. So, if you're you can just do the monthly. That code absolutely works. This is not some bait and switch thing. You can use that SSP30. But if you're in it to win it, um we'll take extra amount off 2,176. All right? So, we'll take an extra 30% off that annual plan instead of 4,300, which is literally what you pay if you sign up right now month by month. That's only $181 a month. That's even less than Diamond was seven years ago when I started. All right. 5.85 a day, guys. $181 a month for what used to cost $600 a month. All right. So, uh if you want to sign up for each either of these there there's two ways you can do. I'm going to have a QR code next. H10.me/diamondraining to sign up for either of these. You can choose the monthly one or you can choose that annual plan. Right? If you guys want to see the um QR code here, this one should work. A or just go to h10.me/diamondraining and then if you want to get the monthly plan, it's SSP30. If you want to get that annual plan, it's SSP35. All right, so now let's go to the uh bonus tips. I'm going to bring Leo back up here. The 10 is is how to control the order of the variations uh on your listing. So this one was actually courtesy of John Derkitz. He's he's a very smart guy like I admire a lot and he basically shared this um optimization strategy. Let's say you have this um this product but your variations are not ranking in in the order that you like maybe to uh rank them for. There is a very quick trick that you can apply in the back end which is very simple. Just add a number to the front of the uh var name that you want to appear first. So if it's the yellow or the white, let's say you have more inventory or that's the one you want to push first, that's it. You can just go ahead and um put the numbers and all of a sudden the the order of the variations will change. All right. So guys, this is something that we discovered live during one of the ROM tables like basically someone and just you know read this. It's important that you understand this is basically like just for educational purpose. I don't want to endorse any of this stuff. is one of the probably shadyiest blackout strategies I've seen. But what happened is that the seller during a call mentioned to us that this buy box was suppressed on several products. Now I had to blur his brand from everywhere. you know you guys can see what is kind of selling here but um you know we didn't feel comfortable sharing his brand but what we noticed basically is that after a Google search uh I saw some domains that were not real like I saw for example some stuff here I also blurred um were very like from Russia from Ukraine from like all over the place but those info rs whatever and so what happened here when I when we clicked on these websites um it sent us to domains like this one which if you can see if you see I go through the um the pages here it literally looks like Home Depot right so they had cloned the Home Depot um HTML and then what happened when I went back to Google and I clicked again on the same search result this time they redirected me to a completely different website so that website would no longer worked. So then I went back to Google and I searched I clicked on a different domain and this time they sent me to this website which wasn't Walmart. You probably think because right here there's a Walmart logo but this one was a clone of Walmart and you know look at the the page as well at the bottom they have different um different results. I went back to Google and I clicked again on the same search result. This time the page didn't didn't exist anymore. So I knew what they were doing because I I I have a SEO background and I knew this this is basically like a very sophisticated attack that that is called cloaking. It's basically when someone shows Google bots a specific um page but then to humans completely uh different page and um so anyway I wanted to make sure that you guys understand that there is this manipulation happening. If you lose the buy box, maybe you can reach out to us. We can help you understand that or identify what's going on if it's the same thing. The guy that is behind this brand actually filed a lawsuit. He's now uh he's open an FBI investigation. So, there's a lot going on. Amazon is aware of it. Thankfully, most of his buy box uh for his listings have come back. So, he's very active. He's been proactive actually in making sure that um this stuff actually most of it has been de-indexed uh from Google. So, I I was happy to see that. I still found a couple of them yesterday. Uh, which I notified him about. But guys, use this um knowledge to defend your brand, right? Do not exploit others because he's it's one of the thing I've seen. And obviously, the way they did it is by putting the price very low, like five, six, seven compared to his $20 price on Amazon. >> And that's why his buy box got >> his buy box got suppressed, right? So, if you wonder how did they do it, that's basically the the strategy. and and Amazon when looking at these pages with the source code there is Walmart source code there is Target or or there is Home Depot doesn't see necessarily that the domain is different and they just see another marketplace selling it for less and they suppress your buy box. Um that's that's all for today guys. >> Thank you Leo for everything. Thanks everybody else. We'll see you guys next time. Bye.