#482 - 10 New Helium 10 Features | Weekly Buzz 12/26/25

Get keywords for your listing you can't get anywhere else. A new reality TV show about getting started on Amazon and Tik Tok shop. Find all of the Amazon influencers that have made videos about your competitor's products. These strategies and more on today's special edition of the Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the AMM podcast by Gillian Ten. I'm your host Bradley Sutton and this is the show that is our Helium 10 weekly buzz where we give you a rundown of all the goings on in the Amazon Tik Tok shop and e-commerce world. We let you know what new features Helium 10 has and we also give a training tip of the week. So, let's get started and see what's buzzing. And as mentioned, today is a special edition of the weekly buzz that we do twice a year, which is a recap of all the top new money-making features that Helium 10 has come out with that will help sellers and brands increase their revenue online. Now, some of these are new tools. Others are maybe just new features of existing tools. Others might be educational programs that help you to level up. And some might even be inspirational reality TV shows that hopefully inspire you and motivate you to level up. But regardless, they're all designed with one thing in mind. How do we help sellers and brands scale while selling on Amazon and Tik Tok shop? Now, every year, Helium 10 launches between 60 and 100 new features, more than all the other platforms put together. And so, we split this up twice a year to two top 10 lists, like the top 10 for the first half of the year and the top 10 for the second half. Just the best of the best about what is definitely going to help you guys out. And so, this one is obviously the ones from July through December. There's 10 features that we have chosen. Carrie's got the first five. I'll take the second five. This first one that Carrie has is probably one of my favorite things we have launched in years. Carrie, take it away. >> This one is a tool that's kind of like eight tools in one. Um, and it basically takes some steps out of kind of having to go from one tool to the next. And that is our listing builder. And that is basically because we have eight tools in one. The listing builder now integrates magnet, cerebro s, uh, search query performance, brand analytics, all of those tools in one. So you can do your keyword research and write your listings all in one place. So I'm just going to show you how this works. The first thing you want to do is go to listing builder here. And what you're going to do is you're going to click on add listing. And then I'm going to just choose create from scratch. And what you'll do is you you don't have to put an as in here, but I'm going to go ahead and put an as in here. And I'm going to put ours, which is our Manny's Mysterious Oddities uh coffin shelf. And so I'll put that in here. And then we're going to hit start building. Okay. Now, this is where you're going to want to make sure you have your main as in here. And then you're going to want to add up to nine ac. So, I'm going to show you. I'm just going to basically copy in here some of our competitors. And I'm just going to put those in here. And you can just copy paste them from the Amazon. And you see this little copy button? That's from our extension. So, it makes it super fast and easy to copy these. So, I'm going to just do this one. Okay. So, we've got a few. So you don't have to do, you know, a total of nine, but I'm going to do three there with our main as. And then what you can do is you can choose some of these different types of ways that you can find keywords. The first way is through brand analytics. This is find my brand analytics keywords converting with a conversion share of greater than 1%. So these are kind of your um lowhanging fruit keywords where you're already converting. And you can actually choose months or weeks. So you could say, "Hey, I want to do the last 12 months." And you can choose all of the months that you want to have that data show in up in. The next thing is you can say, hey, find my competitors brand analytics converting keywords with the when where they have a conversion share of greater than 1%. So for these competitors where they're actually converting higher than 1% so that we can see what keywords they're dominating on. And then you can go to your search query performance information. And this says find search query performance sales keywords with my purchases greater than one. You can do I'm going to say I want to say at least two purchases there. Um and again you can choose months. I like to just choose months but you can choose weeks. You can do whatever amount of data but I'm going to go back actually 12 months there. Then this one is find top keywords. This is where basically all of your competitors are ranking in the top 10 for those keywords. The next one is opportunity keywords where maybe there's a keyword that's an opportunity but maybe only one or two of your competitors are actually ranking for that keyword. And then you can also look at historical top keywords. So you can look over the past certain amount of months. So you can say, "Hey, I want to find the top keywords in the past, you know, 24 months if you want to over the past 3 months or the past 6 months." So you can get that historical data um to to find some of those hidden keywords. The next one is you can say, "Hey, I want to find top performing organic keywords from how however many competitors you want. I might just put hey, one or two in here." One competitor ranked between 1 and 10. So at least one competitor. And then here, find top performing sponsored keywords uh that are ranked um and you can say, hey, I want just one of them or two or three. And I want to make sure that those keywords are where they're ranked between 1 and 10. And then you'll hit apply. And this is going to take you to the actual results. And the cool thing about this results page is that it actually allows you to see where these keywords are coming from. So for example, so we've got all these lists here. We've got the actual keywords here. We've got the search volume as usual. keyword sales is this is how many how many times this basically is converted on in a monthly period. So for example, coffin shelf 15 15 keywords converted on that. So this is basically great guideline for you to you know figure out you know the importance of each keyword. But what I like is you can actually sort through these. So for example, if I wanted to see only the keywords that came from those historical keyword searches, I can click on this button. It's going to show me all those keywords that were from the historical. Or if I wanted to just see top keywords, I can see them here by just clicking on this little button right here. So there's a lot of different ways that you can utilize this. And then you can say, "Hey, I want to I want to look at all of them." You can do whatever you want. But you can then go next and then you'll be able to see your listing builder is right here. And you can start building. You can utilize the AI or you've got all your keywords in here. Now, a lot of people will actually go through this list before they even get to this point. So you can go through it manually and delete or add different keywords that you want to. But that is basically how simple it is to utilize this particular tool. So if you haven't checked that out, our new listing builder is amazing. And actually, we are continuing to update this. So we have even more features coming out that are going to make it way easier and there's going to be more optimization um for some other, you know, ways to optimize on Amazon. So if you haven't checked it out, definitely check it out. But just keep an eye out for more updates because we are continuously making sure that this listing builder is completely up to date to make sure you're fully optimized on Amazon. All right, I have the next feature and that is actually not a Helium 10 tool, but it actually is on YouTube. So, this is our Helium 10 channel and this is our scale stories series. Now, scale stories is a brand new series that we did and it basically is going on a journey with different types of sellers. So the first one that we did here is for beginners and basically it's showing and we basically this this girl right here she basically hasn't sold anything on Amazon ever. So we're walking her from step by step a toz on how to sell on Amazon. And in this episode it kind of goes through the whole her background story but all the things that you know they look for in terms of products and there's mentors that are guiding her. So expert mentors are helping her in this process. And then actually if you scroll up a little bit you can see the continuation of those videos. So we actually go into detail about how to create a listing you know bu how to build a brand how to you know do some different research how to create A+ content all the stuff that you would need from A to Z basically to um learn how to sell on Amazon we have in that particular series. So that's the first one. Okay. So, I'm going to go back to YouTube. And the next one is a a seller couple that is stuck at 5K per month. And a lot of sellers do get stuck at a certain point. And so, we actually go through and there's experts that are mentors for this couple. And they go through their their Amazon account and show all the different ways that they can actually improve. So, that is a great video that you can watch if you are maybe stuck at a certain amount and you want some help looking in how to fix that. The next one is a Tik Tok for beginners. Okay, so Tik Tok for beginners is basically taking somebody from scratch and show showing her how to sell as a seller with your own products on Tik Tok shop. So we have some expert mentors there. A lot of really amazing information in this one. And then finally, the last series is basically a seller and he's been stuck at 140,000 a year. And there is so much in this particular one that is really helpful that they did that really this guy actually already has doubled his business already and I think they're continuing growing and it's only it's not been very long since we launched this. So that is a great one to um to take a look at. But in the coming weeks and months we'll have the follow-up videos. So we have this first series is the beginners and then this is the you know sellers that were kind of stuck at 5K. you can see all of the videos that we did with them. And so if you want to see the whole entire process, we basically have the main videos and it's kind of a big overview. Gives you all the strategies that they're going to do. And then in the breakout sessions, we go through and give full details on how to do each one of those things. And I'm going to go ahead and get into the next one, which is our Tik Tok product finder. And a lot of people have been asking for this one. They wanted to figure out a way to find good products to sell on Tik Tok shop. So, we actually have an incredible product finder. So, I'm going to go ahead and share it with you right now. So, this product finder is you can just find it easily on our dashboard here. And um it's basically right here. It's called the product finder. And you can see the little Tik Tok uh logo right there. And what you can do is you can basically filter down through here. So, say I wanted to, you know, sell something, you know, gothic or if I wanted to sell something healthy or if I wanted to sell tea. I like tea, so I'm just going to use that as an example today. Um, you can choose a category. Now, this goes, you know, pretty deep in the c category levels. If you wanted to search in depth in the categories, this is a good place to do it as well. You can look at price range. So, I want to say, hey, I I want a product that sells between, you know, $10 to $40. If you want to do that, you can you choose a price range. You can um choose a brand to take a look at the product rating. You know, looking for products that have, you know, higher or lower ratings. You can also look at the items sold here and how many items that has been sold for that particular product. So you can get a good idea of demand on it. You can look at the GMV or the the how much revenue they're creating. So there's a lot of different ways that you can filter through these. I'm going to just hit search on the tea and just see if there's anything that has to do with tea. So yeah, you've got all kinds of different tees that come up. So you've got some great ideas here. It'll show you how many are sold. So you can look at the ones that are most popular. So, for example, we've got kidney tea that looks like it's pretty popular here. So, and you can actually sort through how many of these items are have been sold in the last 7 days. So, this Yerba Magic, I've actually seen this one many times. It's been sold, you know, in the last 7 days they sold 3,400 units. So, that's pretty incredible. And it shows you your their GMV right here and their affiliate um sales, how many how many of those are coming from affiliates. So, that's really interesting to know because some of these might not be uh sold a ton by affiliates. So, it might be something where you're like, "Okay, I can actually just list this product, this type of product on on Tik Tok shop, and people actually might search for it in the shop button, but most of the time they're going to have a majority of the share is going to be from affiliate commissions." So, that's why we want to show that. You can see how much of the sales are coming from affiliates. And you can see that right here. And you can see also the number of active influencers that that particular product has. They've got 1,200 active influencers. That's pretty good amount. Um, and so they're definitely their sales are definitely showing for that. So, this is a great way that you can find some product ideas and whether or not um there's something that you want to sell. Again, this is a a great place to just get those ideas, see what's actually selling, how much it's selling, um, and it gives you great um, ideas on what to sell next on Tik Tok shop. Uh, the next one is something that I've actually talked to a lot of people that have wanted this. This was a really highly requested thing and it's the Chrome extension for Saudi Arabia. So, you can actually go to the Amazon Saudi Arabia and pull the Chrome extension now, which is super exciting. And I've actually talked to some people. I had a one-on-one call with somebody who actually is in the Saudi Arabia market doing extremely well. So, it sounds like that's an upand cominging market. So, it's a great place to go ahead and take a look at what the sales are, what the sales opportunity is in Saudi Arabia. Um, so if you haven't checked out that new Chrome extension in Saudi Arabia, go ahead and check it out. button for all of those of you who have been asking for it. It is available for you now. So, make sure to go ahead and utilize it. The next feature that I have here is our Tik Tok hot videos. And I'm really excited for this one because um I think this is a great place for people to find videos for influencers. I think a lot of people when they get on Tik Tok shop, they are like, I don't even know how to direct influencers on what kind of videos would work or what would what would make any money. So, what you can do is you can look at this to not only make your own videos, but you can also utilize it to send to different creators and say, "Hey, we have a competitor brand that did a video like this, and it seems like it did really well." So, um, I'm just going to go ahead and show you how it works. So, let's go ahead and get into the actual tool itself. So, basically, you can put in any keywords right here, and it's going to search throughout the listing or the title, and if they if that keyword is found, you're going to see the results. Okay? You can also search by category. If you wanted to look into a certain category, you can choose a category. And then this, you can choose a time frame, either the last seven or last 14 days. I'm just going to choose the last 7 days. And I'm going to put in tea. Okay. And I'm just going to hit apply cuz I want to see what kinds of tees. Maybe I'm interested in selling tea. And it looks like we've got um a lot of good potential products here. So, we've got a lot of kidney tea. And it shows actually the last the items sold in the last 7 days. And I actually like to just sort it. Uh looks like Zen's. This is actually a tea maker. So you can see that the the tea maker, it because it has the word tea in it, it's going to show up here. So it's not necessarily tea, but it does it is a Zen tea maker. We also have 55 flavors of tea right here. Uh so basically what you can do is you can click on the video and it'll take you to the actual video. So you can watch it. So you can see right here um that you've got, you know, it's actually a tea cup maker. So really cool product and it's showing how they actually demonstrate it. And you can see that this one actually sold 1300 in the last 7 days. Although it's down, that's still a good amount. And then you can actually continue to scroll on over and you can see more stats about this. So you can see their GMV in the last 7 days. You can see the number of views, how many likes those videos got, the shares, the engagement rate uh for that video. So um and then the publish date of the video. So that was published in looks like October, but that's how many sales, you know, that this particular video has made. So that's a really good um indication it's going pretty pretty well with that video. So you can take a look at all of these and again, these are the hot um videos. It's going to give you some great ideas what types of videos work, what types of videos are converting, and how you can maybe replicate those for your own brand um to be able to um sell more products. >> All right. Thank you very much, Carrie, for those five. She had some pretty cool ones in her five, but I've got some uh some good ones, too, in mine. And let's go ahead and hop into it. The the first one I want to talk about is about Amazon influencers. All right, we know all about Tik Tok shop influencers and how important it is, but I think something that people sleep on is finding Amazon influencers to create videos for your product. Um there's there's two reasons why you might want to do this. Number one is having influencers, you know, make videos and then they put it on your listing and then it it shows up in the carousel or on the bottom uh there. Potentially, some of these videos could even show up on competitor uh pages depending on how Amazon shuffles things around. Historically, how would you know who who's making videos for, you know, competitor products or brands products? You'd have to pay somebody just one by one to go through brand stores and brand listings and like try and figure out who's making these videos and try and track them down and see if they have contact info and figure out, you know, what other videos have these people done. I mean, a lot of it you couldn't really get too deep because it's just a very timeconuming thing. But that's why we have created a brand new feature that we released earlier this year in our Amazon influencer finder. Here's how it works. So, let's say you sell collagen peptides and you're like, you know what, one of the top collagen peptides in the game is sports uh sports research. Let me go ahead and see who has made a video about this product. All right, so I would go into the Amazon influencer finder. I believe this might be for uh diamond members and above, if I'm not mistaken. Um, if you're looking at Tik Tok, you want to hit this drop down but button and then make sure to hit Amazon. And then right here, I can enter in up to 19 asens. So I can or 20 as actually I I can just put in all the asens of my competitor or I could put a brand name here. But in this situation I'm just looking at one collagen peptide. So I'm putting in one as in here and now I'm seeing who are the influencers who have made videos. Now I could have other filters here where I could say hey show me who's only the the top who has a top creator badge. Show me who has social media links so that I I can know I can contact them etc. But here this is just a raw list of everybody who has made videos who are Amazon influencers for the product. And now I could see the bio of these influencers. I can see do they do live streams? How many videos they have made? Um do they do idea list? Do they post pictures? You know how how many of their videos actually end up in the carousel? And and right away I see this one guy here, Spencer does reviews, his name is. And I'm like, good grief. This guy has posted 1,500 videos. More than half of them have shown up in the upper carousel. Maybe I want to dive a little bit deeper into what this guy does. So, I click on him right here in Helium 10 and it pulls up the videos that he has made. Over 500 of them, right? And I could see, hey, what kind of videos does this guy make? Does he, you know, is he a good fit for my brand? And by the way, I can see right away that he's got a Facebook profile, an Instagram, and a YouTube that with one click from Helium 10, I can go ahead and slide into uh his DMs on one of those platforms. Maybe I'm wondering, does this guy do videos for other collagen peptides? I don't want him to be like a one-hit wonder. So, I could use one of these filters here and say, let's see if he has done videos for any other collagenbased product. So, I'm going to type in here under as title phrases collagen, and then hit apply filters. And wow, he has done nine different videos for different collagen products. So then I could go in and actually just start watching some of these videos. I'm like, you know what, this guy knows what he's talking about for collagen. I want him to make a video for my product. Maybe I can collab with him. Maybe he can do something for Tik Tok. Who knows? Let me go ahead and uh slide into his Instagram DMs and hit it here. So this is a a cool feature. There's a lot more features in the influencer finder. You know, you can sort by, you know, how many videos in the upper carousel. So you can vote by how many or sort by how many videos they've done. I could, you know, filter by brand. But if you have not looked into this tool, get in there, guys. All right. Now in 2026, you know, more and more business is being done because of social commerce, right? And so the more creators and influencers you have posting about your products, uh, it's going to give you the leg up on the competition. All right. So the number seven tool out of the top 10 new features of 2025 is our Tik Tok shop ads tool. Now you if you know about Tik Tok shop, you might be wondering what do I even need software for? Like all I can do is turn GMV Max on or off. Well, first of all, this is going to help you visualize how your advertising is going on different platforms. Like you can toggle between your Amazon advertising and your uh Tik Tok shop advertising. I'm not going to show my screen here in this one cuz I'm not running uh Tik Tok shop ads uh currently. I got one of my Tik Tok shop uh accounts shut down unfortunately for some bogus um you know thing that but let's let's not uh talk about that. I'm very bitter about it. But anyways, as soon as I get my account back up and running, I'll definitely be running uh these GMV Max ads through Helium 10 ads. Now the reason for using it is not just to visualize what's happening between platforms but then you want to go down and dirty maybe into your you know creatives in other words your videos that you have made that your influencers have made. Is there anything that's getting a lot of traction and you're not advertising for right? This is going to show you you're going to be able to see at the video level the ones you are sending traffic to and are advertising for. What kind of visibility are they getting? What kind of clickthrough rate? what kind of ROI are things getting, not just at the campaign level, but even at the product or video level. So, we're talking about some things that is very difficult to do if you're just in the uh Tik Tok um I'm not sure what they call it, Tik Tok seller center, right? So, it might be difficult for you to visualize a lot of this and you're just like, I'm just going to set my ads on Tik Tok and forget it. Sure, that's what a lot of people do because it's fairly easy. But this is going to help you get that leg up on competition by being able to dive a little bit deeper into the metrics and what kind of revenue and statistics your uh Tik Tok shop GMV Max ads are generating and your videos uh in general. Maybe even before they get into an ad, you're going to be able to pinpoint the good performing videos that you might want to put some more money behind in advertising. All right, next up number eight is a brand new tool called Helium 10 Share of Voice. You guys know about keyword tracking. Hey, I've got a coffin shelf product. I want to know where uh my product is showing up in the search results organically. Sponsored. Am I on page one? Am I on page two? Am I at position 30? You know, where was I yesterday? Where was I 2 weeks ago? I think you guys hopefully are all using keyword tracker. But as you start progressing on Amazon, you know that it's not just about where one product is ranking in one kind of placement type at one given time. When we're talking about share of voice and share of shelf, this is a term that advanced brands talk about is, you know, maybe I have like seven coffin shelves, right? And I want to know u on page one, what piece of the pie do I have on page one? On page one, it's not just organic placements. It's not just sponsored placements, sponsored product placements. You've got video placements. You've got sponsored brand ads. You've got, you know, maybe multiple products showing up on page one organically. So what kind of like share of the digital shelf do you have? And that's what this new tool has. So like for example right here I am looking at my share of shelf for a keyword for a coffin shelf. And I can see over time my brand has been one of the top ones. Like look at this back here on December 13th I had 6% share of shelf and on what is this December 17th I had 7% and and these other you know competitors I can see only one 2%. I can look down here and at the brand level see all right what is going on overall from November 23rd to December 21st here I can see hey my paid share of shelf is 16% meaning 16% of all advertising that showed up on page one I had 16% of of those placements all right out of all the sponsored product I had on coffin shelf I had 7% sponsored brand I'm doing better and sponsored brand video I am over 24% % of any ad that somebody saw on page one for the keyword coffin shelf was a product from my brand and overall 85% of the time my products were showing up for this keyword. All right, so that's at the keyword level. I also can do brand share of voice. All right, where I'm like, hey, how does my brand share of voice compare with the others? So if I select my brand for example, I can see here that hey my organic share of voice 5% paid overall 12%, sponsored product 13%, sponsored brand 11%. Now this is for all keywords. This isn't just you know for for the keyword coffin shelf. I can see my ads frequency is 55% across all all the keywords that I've ever shown up for. So this really just gives you a a lot more detail with what kind of piece of the pie you are having on page one. Not just one keyword and one placement type, but across the board. You are not going to see this level of insight in other, you know, tools you might be using. Um, if you're a brand new seller from day one, are you going to need this? You know what? I think you might survive without it. I'm not going to lie to you. All right? As you are scaling on Amazon and you start launching more products in a certain niche or you start getting more advanced with your advertising, even if you only have one product, this is something you need to be looking at because this, you know, if your share of shelf goes down, this could be the answer to why there's fluctuations in your sales that maybe the other data just is not really, you know, showing. All right, so make sure to check out next time you can the share a voice tool. All right, I've got a question for you. Do you speak English? What does this mean? These are different ways of saying, you know, do you speak a certain language? And every single language I just spoke of was one of the languages that our next tool uh can help translate for you. Because if we're English speakers and we're selling in Amazon USA, we probably have no problem like understanding when we're tracking keywords, you know, what what the keywords mean. But what happens if you're selling in Amazon USA? Let's say you don't speak Spanish and but you with Helium 10 you identified some top Spanish keywords that you want to rank for and so you add it to your keyword tracker but you're like what even do these keywords mean? What if you're uh you know American or let's let's say you're German and you are selling in Amazon Japan and you don't speak Japanese and again you pull all the keys keywords from Cerebrro. You're like all right here's what my competitor is ranking for. this is what I'm advertising for. This is what I want to show up for. Let me put it in keyword tracker. But you're like, what the heck do these keywords even mean? You're not able to like, you know, identify themes like, hey, uh, my rank has gone down for all the keywords that have the word coffin in it or something like that. If you speak the language you're you're tracking in, of course, you can just instantly look at it. But what if you're dealing with a marketplace that you don't understand? Well, that's what a lot of our customers wanted. And so that's why we have added a translation tool right inside of keyword tracker for so for example here um I've got the Amazon USA marketplace I'm looking at here's a whole bunch of keywords curio shelf skull decor and let's just say I want to change this to Japanese all right maybe I'm Japanese and I want to just like see what these words mean and I just look here and now all of a sudden skull decor for home I can't read this kanji here but I can read that this says sukaru decor decoration. All right. So, like right away I'm like, "Oh, okay. I kind of know what this means now. Here's spooky decor. I'm wondering what the Japanese word for that is. I can see it here, etc., etc." So, you can do a lot of different languages here going back and forth. This is something that we had in Cerebro and and Magnet and other keyword tools. And people were like, "Hey, we want to be able to figure out what the heck some of these foreign language keywords mean in keyword tracker." Now, instantly, you're going to get that translation. All right. Last up is just one of many different AI features that we came out with this year. I mean we really developed a lot uh mainly in AI advertising. We have AI product launchpad. We have you know AI search career performance tool. We have a AI cerebral tool where you take out brand names. 2025 was the year of AI. Now as I mentioned we come out with 50 60 70 80 new features every year. So, it's hard to keep track of what tools are or what tools do, how to use it step by step. Maybe you don't want to watch all the videos, right? Well, now we have uh an AI assistant in Helium 10 where you don't have to wait for a representative to come on. They can instantly tell you this AI assistant how to use different tools, which tool to even go to for certain things. So, this is how you use it. Uh go into your Helium 10 dashboard or any page and at the very top you'll see this button called AI assistant. just hit it once. So like may maybe I could be like, "Hey, which tool in Helium 10 can I use to do split testing image creatives?" Like maybe I just heard the recent episode on the serious sellers podcast about Cassinia who her favorite tool she does split testing when she is thinking about different creatives or different product ideas. I'm like I don't know what tool that was. What is it? Well, here in uh just a few seconds, Helium 10's AI assistant will say, you know what, you can use the audience tool in Helium 10 to perform split testing for your image creations. It tells you exactly how to use it for certain use cases. So, this is a great tool, guys, if you don't want to watch the videos from yours truly and Carrie and Shiovali about how to use the tools. You just want to get like a quick thing like, hey, how can I find the top keywords that a product was ranking for last year? It's going to tell you exactly how to do that and which tool you can do it in. Make sure you use the AI assistant. Now, one very very important thing I want to close this with and and it's along the same lines as this AI assistant is you might be wondering how does Helium 10 even decide which new features they're going to uh come out with. And the answer is we do it from customer feedback. So, how do you make your voice heard so that next year when I do the top 10 of the first half of the year and Carrie or maybe it's Shiovali who does it? One of the features that was on your wish list might be one of the ones that's featured. All right. So, right to the right of where this AI assistant button is is this little box tool that says send feedback. It looks like a box with quotations. Hit that and then hit the button give feature ideas. All right. I am um you know a member of the team that actually looks at that once a week and we talk about it all the the feature requests that come in and we get a lot we get a lot like 50 to 100 every week we go through them all we categorize them that's how we knew how that that we needed to make more tools for Saudi Arabia as Carrie talked about that was one of the new releases cuz that was the number one thing that was getting a lot of requests um it's how we knew we needed this AI assistant because everybody's like hey I don't want to have to wait for customer service to answer my questions. I just want something a little bit faster. It's how we knew to do the share a voice tool, etc., etc. It's because people hit that button and gave us feature ideas. So, do you have a special tool or function that Helium 10 does not have and you think would save you a lot of time or money? Or are you paying another tool, heaven forbid, out there for some feature because Helium 10 doesn't have it? Hit that button. smash the give uh feature ideas button and let us know what we can do for you and if if there's enough people asking for it, we are going to get it done. All right, guys. Hope you had a great year using Helium 10 and also learning about what's going on in the e-commerce world in on the weekly buzz. Don't forget to turn in next week, which is actually going to be next year. We'll be back with the news and then you'll be able to see what's buzzing.