#452 - Fix Your Listings, Not Your Ads: Kamaljit Singh's $100K Amazon Image Hacks

episode 452 transcript Kamaljit Singh 0:00 welcome to episode 452 of the AMM podcast you know one of the quickest and 0:06 easiest ways to actually make more money selling on Amazon is not to spend more on PPC it's not to go to Tik Tok shop 0:13 it's not to do launch more products it's actually to fix the products you're already selling fix your listing so many 0:19 people are not focusing on the right images the right methods to increase that CTR and that's what we're talking 0:25 about today on the AM podcast i've got Kamal Singh from AMZ OneStep coming on 0:30 today he runs one of the top agencies in the world when it comes to actually optimizing Amazon listings one of the 0:35 top experts when it comes to that and we're going to give you some actual tactical stuff that you can do and talk 0:40 about where this is going where listings are going what's happening i think you're going to get a lot out of this have some resources that you can 0:45 implement right away so enjoy this episode with Kamal welcome to the AM podcast welcome to the 0:53 AM PM podcast where we explore opportunities in e-commerce covered we 0:58 dream big and we discover what's working right now plus plus this is the podcast 1:03 for Money Never Sleeps working around the clock in the A.M and the PM are you ready for today's episode i said are you 1:12 you ready ready let's do this let's do this here's your host Kevin King kevin 1:18 King [Music] 1:25 if you're on LinkedIn you probably know this guy you've probably seen him he's an avid poster on social media always 1:31 delivering some value his name is Kamal Singh from AMZ OneStep how you doing Kamal doing very good Kevin thank you so 1:38 much for having me super excited to be here yeah it's about time right to get you on the AM podcast have you ever were 1:43 you on with any of the previous guys or this your first or are you ampm virgin no I'm virgin it's my first time here uh 1:50 I've been following you know uh since you know for for many years but uh you know like I mentioned you know never had 1:56 you know guts to you know uh reach out to you but uh but I'm glad you you did i'm super happy uh to be here now you're 2:03 up in Canada right up in the Toronto area is that right or Calgary where where you at i'm in Edmonton which is Edmonton i got them both wrong okay yeah 2:10 so it's it's kind of the Midwest of Canada uh I know you guys were here in BA last year I I believe so we're very 2:16 close to we're very close to uh BA well Edmonton's that's the Oiler Oiler land right uh that's Edmonton Oilers the 2:22 hockey team right exactly yeah we're we're crazy hockey fans yeah awesome so 2:27 but you you're not originally from Canada you didn't you immigrate from uh I think India right yeah I was born and 2:32 raised in India so I came to Canada in 2010 uh you know for for my international studies i took electronics 2:38 engineering so I did that for about you know few years I lived in Niagara Falls uh for you know first few years of my 2:45 Canadian journey and then I moved to Edmonton for for immigration purposes it was a lot easier to you know get your 2:51 permanent resident card and get citizenship so that's why I moved to Edmonton so yeah I'm originally from 2:56 India so it's easier but you're falls in the the Canadian side or the US side the 3:02 Canadian side yeah so it's easier to to go from on to Alberta instead of Ontario 3:07 to get immigration papers yeah exactly yeah back in the days that's how it was i still believe that's how it is because 3:13 uh what government wants to do they want you know to uh they they need to have 3:18 like uniformity you know they don't want like one spread everybody out exactly yeah so they just losing some rules from 3:23 you know wherever they want more people so now I always think to myself I don't know why I'm still living in Edmonton 3:29 just because I made a lot of friends here but I I can virtually be anywhere in the world now and still but I don't 3:34 know why I'm living here because in winters it can get like I don't know about like Fahrenheit like in Canadian like it's -50°C it gets really cold yeah 3:42 that's that's what we call uh butt freaking cold in uh down here in Texas we don't we don't we don't know what 3:47 that means we we don't see that we see snow here in Austin about once every 5 3:52 years or so so that's that's that's our experience with the white stuff but what what made you decide to stay in Canada 3:58 uh instead of going back to India a lot of people come over to the US or to Canada and do their studies and then 4:04 they they go back uh did you get a job or was it a woman or what what uh what happened yeah you want I always wanted 4:11 to live in uh Canada because of the lifestyle you know air everything is cleaner you know the opportunity is like 4:16 a lot you know a lot higher so I wanted to live here uh but I got a job you know really good job at Telus i was a telecom 4:23 you know uh engineer so I got a job there so uh yeah then I had a really 4:28 good you know group of friends from the college days you know even even in Edmonton so it never I never felt like 4:35 you know uh moving out uh I do go uh every like you know every winter see my 4:40 parents back home but I do come back and it's a lot easier here you know because of the events and everything you know uh you can travel to US you can come back 4:46 here it's a lot easier um yeah affordable you know Edmonton is a lot affordable than Toronto or Vancouver 4:53 area so I'm like okay you know I Which part of India were you from this is north Punjab i don't know if I've ever 4:59 been to India yes i've done two two week trips to India i've been all over the north and all over the south um as well 5:05 so and then up into uh all the some of I have been to Pakistan but I've been into some of the neighboring countries as 5:11 well so uh India is like you said like it's funny when you said yeah it's a lot cleaner here uh India is one of those 5:16 places where uh if you if you've never been I think it's you know I've been to close to 100 countries in the U in the 5:22 world and India is probably people always ask me like what's what's the craziest country or what I think India 5:27 might be um up there I mean there's cuz there's extreme poverty next to extreme wealth next to stunningly beautiful 5:34 things next to watch your step because you don't know what you're going to step in uh and the sights and the sounds and 5:40 the smells and everything is just uh you know it's it grows on you after time i 5:45 mean you go there at first it's a little shocking you know taking a taxi to go in everybody's dodging in and out and honking and you know you're like on a 5:52 roller coaster just driving on the street in in the car but it's a it's it's a cool place but I mean selling on 5:59 Amazon it's like a roller coaster and it can be a lot of smells and a lot of sounds and a lot of noise too so what got you into selling on Amazon you're 6:06 working for telekcom did you just start doing a little side hustle some drop shipping or some arbitrage on the side like on eBay or something or what got 6:12 you into ecom yeah I started as an e-commerce I mean started as a side 6:17 hustle uh I wanted to make some extra income you know uh as you know um me being you know the eldest son you know I 6:24 had to provide so so just money from one job just wasn't enough so I was always looking for like what else can I do I've 6:30 started like a cleaning company I started like uh you know electronics u you know camera installations that kind 6:35 of stuff I started like IP like streaming media boxes company so nothing really like you know kicked in or like 6:41 then eventually I found a video on YouTube and you know while I was watching my first video I was like okay 6:46 this is something I want to do I created deleted my account like right away I was watching one video taking an action watching one video taking an action and 6:52 that's how I started with retail arbitrage Kevin and then I did some online arbitrage uh then I ended up into 6:58 like private label uh had some like failed products in the beginning but eventually I found success with a couple 7:03 of products uh so that's how I got into uh Amazon space just by watching you know you know watching a random video on 7:10 YouTube and you said something you one of your businesses was selling streaming boxes and I think that passed over the 7:16 heads of a lot of our younger audience before there was Netflix before there was all you know Disney Plus and 7:22 Paramount and Peacock and all this stuff there was several companies that came out when was this late probably mid to 7:28 late uh 20 2005 maybe 20ou 2000 2005 where you would spend like $500 on a box 7:36 and it was a magic machine cuz you could plug it into an Ethernet cable and all of a sudden some video would come across 7:42 the internet of of some random stuff and it was it was a early days and that's back in the days remember to uh was the 7:49 little recording device that would record everything before you had DVRs and all this stuff so you go back uh a 7:54 little bit in uh the pre-technology days pre uh pre-current days yeah um I know 8:00 yeah i still remember you know Amazon did not like you know selling streaming boxes on Amazon you know they would suspend your listing you know every now 8:06 and then so yeah I I was selling those boxes like you know they were very catered towards you know South Asian 8:12 community so they were like not too early like you know like it's still like 20 2012 to know 2013 that's when it 8:19 started becoming very popular you know among like South Asian community but uh but yeah well these are boxes that were 8:25 streaming like they were pre-coded with a chip to stream like Indian Bollywood movies and stuff like that exactly and 8:31 some live channels okay yeah so so it was like uh hacker boxes exactly like 8:37 going into some satellite beads and stuff that is true yeah so you're you're doing this arbitrage stuff to make a 8:43 little extra money and then you said it went into some private label or or you just continue doing the arbitrage no I 8:49 very early on I realized that I don't want to go to like you know Walmart Target every single day and find products so eventually there has to be a 8:55 better way so yes just from the YouTube videos I found out that you know there's a better model which exist which you 9:00 know which is private label we can you know order stuff from China so you know instantly I you know I realized okay this is something that I do want to try 9:06 and I made a rookie mistake i went with you know Apple accessories uh you know it it sold really well for the first 9:12 week because I launched in the prime week and I didn't know that it was just one week and then uh sales slow down and 9:18 you know and then I started getting like a lot of bad reviews and then just listing got suspended and then you know 9:25 I moved to the next product and eventually I found a good one uh to sell on so what year was this 9:32 uh 2015 when I started the retail arbitrage but my failed first failed private label products was 2016 and my 9:38 successful priv private label product was in 2017 uh and do you still sell today or are you just doing the agency 9:44 side stuff now i I still sell but it's not at that scale it's mainly to you know just stay on top of you know my 9:50 Amazon game so that I can you know you know I can keep my skills sharpened uh but I stay out of stock for most of the 9:57 time i'm not an you know I'm not an active seller anymore so what led to from going from private label into 10:03 starting AMZep and becoming uh this pretty well-known agency what what how did that how did that transition happen 10:09 yeah Kevin so the uh a friend of mine from like a college days he you know he was teaching others like how to do 10:16 better like forex exchange trading like bitcoins and stuff like that so he was making more money you know teaching 10:21 others you know how to how to do that uh other than you know that so that's where I had this thing in mind that once I 10:27 learn how to sell on Amazon I'm going to teach others so when I started teaching other it was like a lot of one-on-one uh 10:33 I did not have any idea that I could maybe create a digital course uh I was like doing a lot of one-on-one and that 10:39 was not scalable at all from there on you know people were asking me like you know hey how do you get your listings done who does your PPC who does your you 10:46 know uh shipping and I was also doing um local like meetup groups um within like 10:51 Edmonton you know I was organizing meetups like every single month so I had a small community built around me so 10:57 people were asking me like you know for lot of help so from there on I got the idea that okay I think I could start an 11:04 agency and you know start using people around me the experts that I have you know to help others so that's where the 11:10 idea came from you know to starting an agency this is what about 2017 2018 yeah 11:15 2017 is is when I started and so today how many people are working for you at the agency uh at peak we used to have 11:23 like you know 150 people uh but now we have scaled a little bit you know now we're doing a lot more automations a lot 11:28 more AI so now we're down to 100 but uh at one point we were like 150 people are 11:34 these locally based are these in India or Philippines or all over they're all over like our main office is in Canada 11:40 so we have around you know 15 a team of 15 in Canada we have you know a lot of project managers customer success 11:45 managers they are in United States uh you know they're all over like we have uh we acquired a company called Kenji 11:51 ROI we have a second office in Bali Indonesia that's where we do like a lot of lifestyle shoots uh the team is like 11:57 you know all across the world like Pakistan Philippines uh you know Eastern Europe South America are you the sole 12:03 owner of this or you have partners in in your company uh I have partners in AMZ One Step yes yeah so that grew that grew 12:10 pretty quick then in seven years you went to 150 PE people at at its peak that's that's uh that means you you're 12:16 adding a lot of clients yeah we we work with you know 200 to 300 clients at any 12:21 given point and we do like you know almost 300 listings every single month so so yeah we're I'm I'm very proud to 12:28 what what we have done and you know like doing creatives uh for Amazon sellers Kevin is not that easy like you know 12:35 people when when when you think about just doing the main image it's not just the main image there's like a you know there's like a salesperson then there's 12:41 a project manager then there's a creative director you know then there's like a photographer then there's like you know graphic designer or the editor 12:48 u you know then there's one person who would like run manage experiments for you do the split testing just for creating one single image right so 12:54 sellers you know they think about oh it's just one main image and I need a designer but if you want to do it correctly there's a lot of people 13:01 required to to do that job [Music] 13:06 thinking about selling on Tic Tac Shop or maybe you are already in it and you're ready to scale unlock all of 13:12 Helium 10's brand new Tik Tok shop tools with our diamond plan everything from bulk Amazon to Tik Tok listing 13:18 conversions to instant Amazon MCF fulfillment best of all you use the code 13:24 TT10 to get 10% off Diamond for 6 months even if you've used a coupon before so 13:30 go ahead and upgrade and let Helium 10 do all the heavy lifting for you so you can focus on what really matters for 13:37 more info on our new Tik Tok shop offerings visit h10.me/tik i'll see you there 13:45 what I found is you know I mean when I when I started selling in 2015 you know everybody was going on the cheap like 13:50 find somebody on Fiverr do some something cheap if they had spend more than $50 for a photo shoot they're like 13:55 "Oh my god I'm getting ripped off." And I was spending $5,000 on a photo shoot i mean I I come from a a production 14:02 photography background so I I fully understand what it takes to actually create good imagery and I So I would I 14:08 would group stuff i group my products into you know a $10,000 shoot and try to use the same model for a couple 14:13 different products you know get some bang for the buck out of the location and everything but so many seller I think they they've come around a little 14:19 bit but so many e-commerce sellers are so cheap and part of that they have to be because they they start with not 14:25 enough money but even the ones that do have the money are doing well a lot of times they just don't get it they're 14:30 like "Why should I spend 500 bucks for this this image when uh even though the product's doing $100,000 a month in 14:37 sales why am I going to spend $500 that's a waste i can get a $50 image off of Fiverr that's good enough." Why is 14:42 that mindset there and how do you overcome that as an agency to tell to convince people like look you need to 14:47 actually put some time and effort and money into this yeah I think what I think of this Kevin I think it's just 14:54 your entrepreneurial level uh you know if if you're brand new you're always looking at uh you know where can I cut 15:01 cost where can I save money right once you realize that uh you know there's an opportunity cost to it you know you can 15:06 sit on your listing with like $50 an image but after like one year or two year later like imagine how much revenue 15:12 you have potentially lost just by not having the right creatives and same thing with the PPC you know we probably 15:18 spend like tens of thousands of dollars on PPC every single month I think it's just the realization uh that a lot of 15:23 people they have after they have been the business for for you know for quite some time it's not you know for a for a 15:29 beginner you don't really understand that so like I was at the conference you know in Europe last week um Kevin and I 15:35 I was sitting with room full of like seven to eight figure sellers you know top dog event right yeah top doggy event 15:42 right so a lot of people were talking about exact same thing right the AI how can you now the images will be like so 15:47 fast and so cheap but nobody was really talking about you know like will these 15:53 im images convert will these images bring my you know conversion rate up or sales up is is it going to impact my PPC 15:59 nobody was talking about that everybody was busy how fast and you know cheap it is now to create images with AI but I 16:04 was like completely mind-b blown but when I work with like nine figure sellers or like enterprise level sellers you know they don't even focus on you 16:10 know they have experts doing you know the listings for you their focus is on like you know how can I scale my 16:16 business how can I grow my business instead of uh you know instead of you becoming the bottleneck of your business 16:22 and just working on you know designs yourself or working very closely with the uh you know spend you know sometimes 16:31 you realize you spent all day with the designers or or the or the agency instead you could have like spent so 16:36 much time you know doing better things which is like scaling your business businesses I think to answer your question I think it's I personally feel 16:42 it's just like the entrepreneurial level you know either once you cross that you that's when you realize okay this is 16:48 something that it's an actually an investment it's not the cost so I think a lot of people and you probably maybe 16:53 you saw this at top dog they all they all get caught up on the the latest coolest tools you know AI is a cool it's 16:58 a fascinating tool and now now I can I don't got to pay $50 on fiber I don't have to pay your agency $1,000 to to get 17:04 a an image I can just do it i don't have to wait three weeks i can have it in uh 10 minutes but what they don't understand is the creative of that they 17:12 they look at an image like that's good enough or that's pretty but they don't understand the psychology behind it and 17:18 and how how just subtle shifts or subtle things whether that's creative words 17:24 lighting positioning um context whatever it may be they they don't understand 17:29 that side and how important that is when it comes to actually selling uh you know 17:35 there's that old saying people eat with their uh people a thou a a picture is worth a thousand words or I always say 17:40 people eat with their eyes first and I think it's my friend Perry Belchure who who says people on Amazon don't buy 17:45 products they buy photos uh and and a lot of people just skip over that and it's it amazes me how 17:53 I I don't get it because that that is your image that is your messaging that is everything and it's not just the 17:59 quality of the image but it's the way the order that you put them in it's what you actually say it's it's down to 18:04 little minute things are they looking off left off the page or right off the page is the arrow pointing this way or this way uh and there's all these little 18:10 things that like you said I think it's an entrepreneurial they don't understand this the big brands and nine figure brands that have serious people that 18:17 have been doing this and are marketers understand that and so that's what you guys are trying to bring to the table 18:22 here for these inexperienced people that have no clue right absolutely Kevin and we work with like I mentioned like two 18:29 to 300 sellers like at any given point but you know what the surprising fact is 18:34 like no seller has ever built a customer avatar there's very little percentage you know they come to us it amazes me 18:41 right so that should be the first like when you that should be the first starting point you know we are the ones who build a customer avatar for them you 18:48 know how can you create listing images without even having a customer avatar right so for example um we were working 18:54 on a we call GPS tracker right so the it's a big you know 8 figureure brand they thought they were selling to fleet 19:00 owners and when we did the first step like you know we built out the customer avatar we read all those reviews we gave 19:06 them a report we're like hey you know what 30 38% of your buyers they are 19:11 actually the parents who are buying this device for their teen uh kids it's not the fleet owner fleet owners are only 19:17 19% when they saw this stat you know they were like mind-b blown you know the ROI of paying an agency or someone who 19:23 knows what to do you know you know you know what you know right so there is an opportunity cost so so there are a lot 19:30 of things that sellers you know they they don't even know which exist that 19:35 you should be doing you know all they say is like okay these are my features these are benefits and I'm going to create a picture i'm going to hire a 19:40 designer on Fiverr and you know get get a image made but it's the process you know which you know which leads you all 19:48 the way to know what's going to be on the picture itself and customer avatar is just one example right so there are 19:53 like so many things that sellers they they need to you know be mindful of when creating images but your avatar and like 20:01 can be you a lot of people think they have one avatar and a lot of cases you have two three four five 10 avatars and 20:08 like in the case of this GPS tracker what I would be doing is I would be creating take the exact same product uh 20:14 coming out of China or wherever they're making this GPS tracker and I would rebrand it into separate listings i would have a listing the box it's the 20:20 same product inside and just slight tweaks to the manual and tweaks to the wording and one is the XP22 and one is 20:27 the XP uh uh K K1 or something and the K1 is for the kids and the XP22 is for 20:34 the truckers and then separate product listings on Amazon with completely separate text copy and completely 20:40 separate uh imagery that appeals to each of those avatars and a lot of people don't do that uh and they they don't you 20:46 you get more real estate that way and you appeal directly to cuz people have to say when they see an image or they 20:51 see a listing image especially cuz people eat with their eyes first they have to say that's me if they don't say 20:57 that's me then you lost the sale you're not going to get the sale and so many people don't understand that you have to 21:03 have that you got two seconds or less to actually say that's me or that's my problem I'm having right now or oh my 21:08 god uh and that's what you got to do in imagery it's not just let me show a pretty product and how cool my product has all these features over somebody 21:15 else you know that's that's down the way uh you know once you're uh once they get into it they if they want that a lot of 21:21 people don't even care about that they just want to know does this is that me and does that solve my problem or give me status or whatever the whatever 21:27 they're trying to do and and that has to be done in creative and that has to be done on Amazon and so many people don't 21:34 understand that okay I I'll give you an example Kevin I think that's so perfectly said uh there's two things okay first you know the point on that's 21:41 me I was I was reviewing um entire category it's called strawless you know 21:47 plast stirless plastic cups you know with lids that's the main keyword i was looking for like different plastic cups 21:53 and most of the listings that I came across they were all generic even the top you know top listings doing like you 21:59 know 100,000 a month like everybody was oh this is durable this is eco-friendly this is uh you know this is vegan i mean 22:06 you know BPA free FDA approved these are like all generic listings so when I you 22:11 know looked at 15 20 listings I was like something is missing there has to be at least one seller which is speaking to 22:16 the customer avatar so that the other person could say that's me right when I and when I looked at the pain points 22:22 like what were their buying motivation like key purchasing factors I figured out that they did not wanted to spend 22:28 like $6 to $7 at Starbucks every single day they wanted to save money no image 22:34 was designed to speak with that person they did not want to wait like 15 minutes every single morning at a 22:39 drive-thru they wanted to have something which they can uh you know make a coffee at home and carry and go to the office 22:45 they wanted to look stylish uh those plastic cups they were a little bit more stylish no competitor had done those 22:51 kind of images right so if you design images for a specific customer avatar 22:56 and they have like you know less than two seconds to be like okay that's me you know they're instantly going to buy that product right so that's one example 23:04 are they Are they That's my That's the the problem with places like Amazon on Tik Tok yes where it's a discovery 23:10 platform but on Amazon if if I go and I these guys with the straws and stuff and 23:15 the one's doing $100,000 a month it probably has a bunch of reviews thousands of reviews if I'm looking for 23:21 something and I see that listing that's I don't say that's me but he's got a,000 plus reviews and then here's my product 23:27 where I have the guy that doesn't want to pay the the $7 at Starbucks and wants his thing and where I go yeah that's me 23:33 but I only have 17 reviews how do I overcome that how do I overcome 23:39 that moat that the other guy has psychologically in either in my images or in my copy to convince them like 23:45 "Okay yes this is me but I don't know if I can trust that i I can trust this other one it looks kind of similar i 23:50 imagery is not as good but the guy's got a mode." So that's the argument that a lot of sellers would say is like "I'm doing 100 grand a month why the why the 23:56 hell do I need to change my listing to what you're telling me um to to make it 24:01 uh I don't need to do that i'm I'm doing fine as it is." So what how do you how do you how do you position and argue that and and convince people that what 24:07 what to do i think it all comes down to um the data right so for example we can 24:14 we can always show them like before and after you know with the doing a lot of spit testing but you know this is the 24:19 exact kind of conversation I was having with my partner like you know when people shop on Amazon he was like they 24:24 have already made their mind the buyer intent is there searching for a keyword and they're just looking for you know 24:30 you know they're just looking for the same product they were going to you know they want to buy but my counter was you still need to overcome objection you 24:36 know you still need to uh you know tell them the pain point so that people can relate and you just need to stop them to 24:41 browse further if they have landed on your listing that means they haven't made a decision you know if they were 24:47 looking at the highest review one why didn't they buy that why are they on your page you know if they're on your 24:53 page they're you know that means they haven't made a decision yet so you have paid for a click somewhere so you still 24:58 need to overcome those objections and those pain points so that people can buy it's exactly like you know when you jump on a sales call right the good 25:05 salesperson would you know uh would just trigger you with with those pain points it could you know uh make it feel like 25:12 you know we are the right partners right you are the one which is close which which is closing the bridge so uh I 25:18 think it still comes down to talking about those pain points and bridging the gap so even though if your other competitors are not there's no like you 25:26 know clearcut or shortcut formula to like you know overcome you know that objection with the thousand reviews if 25:31 you don't have that much I think with time it will get better but you can only control what you can control you know 25:37 you do positioning test with your clients so maybe you come up with an ide you you've looked at the avatar you know 25:42 the pain points uh and you're trying to decide what to do as a main image which 25:48 which how do you do positioning on that I mean to the same avatar But the positioning can make a huge difference 25:54 because the avatar could be I mean I gave this example in one of my talked of a I think it's a cat water a water 26:00 fountain for cats it keeps the water clean so do I how do I differentiate now 26:05 the positioning could be I'm going after Japanese anime people and so I want to have my graphics you know with all kinds 26:10 of goofy Japanese anime cats type type of stuff or maybe I'm going after the serious person that cares about the 26:16 environment and wants clean water i'm going after the uh fitness enthusiast who understands that they want their cat 26:22 to have water that has nitrogen in it or whatever for oxygen uh so and I create 10 different images each one of those is 26:28 the same picture same product almost but the headline's just different the the the headline at the top is uh the hook 26:35 is just different and one's hooking them depending on what what they are um do you do positioning tests like that or do 26:40 you see very many people even doing that kind of stuff to actually hone in what is it that is driving stuff not just the 26:46 imagery or not just the the base avatar uh the positioning we don't really do 26:51 like the positioning test what we do is like for example when we do the customer avatar Kevin so we break it down into 26:57 like which is the biggest customer avatar and then we position all the images on the biggest customer avatar if 27:02 we have a clear evidence for example uh let's say it's a it's it's a seat cushion right so is it the office people 27:08 buying more or is it uh like a traveler buying more or is it like a you know driver like Uber driver or a truck 27:15 driver we look at the percentage we do a lot of testing you know outside before we even create images so we try to find 27:22 uh like the 50% uh you know avatar like for example if 27:27 the 50% of office workers are buying this product then the our entire listing would be positioned towards the office worker only and maybe in the premium A+ 27:34 content or in you know in somewhere in a video we can touch base about you know the other avatars as well that okay this 27:40 is suitable for that but I think just from the initial research we decide which one we want to position you only do it if it's 50% or more or the highest 27:48 one um what if the highest one's the most competitive what if the people that are truck drivers even though that's only 10% there's no competition there 27:55 whatsoever versus if you go with the ones that are office workers that are what you say 55% which is the biggest 28:00 market biggest addressable market but the competition there is fierce um do you do you base anything like that or 28:06 you just go after what's the biggest addressable market and figure it out from there like we have done like you know maybe image to image testing but we haven't 28:12 really positioned the entire listing stack uh towards like different personas like you me like we talked about in the 28:18 early uh stage of the podcast like you know the sellers you know they don't see it as a as an investment you know they 28:24 they're they're trying to cut cost and this is like an additional layer of you know you know money which needs to be 28:29 invested but if someone is willing to work with us you know on that positioning like we can we can help you you know uh help you do the positioning 28:36 test uh and one example that comes to my mind Kevin uh for the same sweet question right right so uh there are 28:43 like different features which are the importance of different features is you know uh 28:50 like different persona would rank them higher for example the traveler persona 28:56 they don't care that much about you know how it you know you know how durable or 29:01 how long that's going to last maybe they're just buying it because they have like a 12 hours long trip coming up and 29:06 they don't want to pay that much money right for example an office worker who's going to buy this you know and they can 29:12 probably pay a lot higher for that price right so there are like different features which are you know not equally 29:18 important to like you know all the personas so what you mentioned in the beginning that you know you can probably launch instead of like one you can call 29:24 it like a product A product B and maybe get as much real estate as possible and and position you know your listing 29:30 towards like all of those personas so I think yeah if somebody someone is interested like would be very happy to 29:37 you know you ever heard of Dan Kennedy do you know who Dan Kennedy is no Dan Kennedy is one of the top copywriters 29:43 probably alive today he's in the 70s been around a long time written tons and tons and tons of ads 29:50 considered one of the top definitely one of the top ones alive now probably one of the top 10 of all time you know back to David Oglevie back to everybody 29:56 that's famous that's written books and in the you know had movies made about him and everything else he his number 30:02 one saying and this is to the people who say I'm just trying to cut costs and 30:07 save money is the is he who he says he who can who can spend the most to acquire a customer wins 30:14 and that's where I think a lot of people they're always about cutting cost and not looking at it long term they're 30:20 they're look they're they're not looking at their their their imagery and their videos and their listing as an investment they're looking at as 30:26 something they just got to do uh and it's it's and to a lot of them and they don't understand it and it's not fun uh 30:34 to do a lot of that that that creative part is like they they just want to do the the more sexy stuff uh and that I 30:39 think that's a a mentality that sellers have got to get over if they want to have long-term success and build a true 30:45 brand with a moat uh versus just being in the right place right time with a moat um and and getting lucky as you 30:51 look at a lot of these guys that around when 2014 2015 that went through Amazing Selling Machine or whatever when when 30:57 they sold their businesses to Thrasio and some of the other aggregators during the aggregator boom uh 5 years ago some 31:03 of them retired to the beach and they some of them ended up going and trying and working for the aggregators and the 31:08 aggregators quickly fired them cuz they didn't know what the hell they're doing and some of them went out and tried to start new companies and they could not 31:14 do it they they tried to like you know go to a non-competitive niche and a lot of them failed it's because they were 31:20 right place right time right place right time doesn't exist anymore when you're selling on Amazon unless I mean there's 31:25 the occasional lottery ticket someone just happened to hit it right but now it's a it's a real business and it's a 31:30 there is a science to marketing uh and there's a psychology to marketing and that's the people that are doing what 31:37 you guys are doing are one of the most important if not the most important cogs in the entire thing traffic is important 31:43 you got to have the eyeballs so that that's probably number one you got to know how to build but that's part of what you're doing too is getting those 31:49 eyeballs there by the way you create the listing the way what you put in the images especially with AI now reading images and reading context and reading 31:55 sentiment how is that changing the way you guys are approaching stuff because you have to kind of ride that old line 32:01 of keywords keywords keywords and you got to ride the new line of AI figuring out oh this picture shows a girl on the 32:09 beach with an umbrella so if someone's talking about rain or they're talking about uh traveling to somewhere where 32:16 it's cold and wet maybe we should show them this product because there's a girl on a beach in the rain holding an 32:21 umbrella in one of the pictures versus those keywords aren't anywhere in the in the listing how are you guys riding that 32:27 kind of riding both sides of the horse right now as this shifts yeah I think it 32:32 has become really important for us to you know to make sure you know we create 32:38 images in such a way that they're optimized for you know the best click-through rate on the keywords and also they are you know uh they are being 32:45 recommended by Rufus right uh so so the optimization you know has like an extra 32:53 layer now for example once the listing is done we go through Amazon recognization system so we upload an 32:58 image to Amazon recognition and then we find out like you know what does really AI understood of that image right so 33:06 from there on if it doesn't pass that we don't give those images to the customer so each image goes through the AI test 33:12 we figure out like what does AI understood of that image and sometimes you know when you mentioned even the 33:17 lifestyle images I mean uh we talk about like semantic SEO there's also like an 33:23 element semantic images right so the images should not have visual noise anymore because you can make AI you know 33:29 confuse not think you AI will get confused right so you're if there's like you know like five props in with your 33:36 product uh you know you need to focus your product or place your product in 33:41 such a way that the AI only thinks about your product not the not the props which are not relevant so it also uh it's also 33:48 very important that what kind of props are we using around the product what are we showing in the lifestyle image in the 33:54 background is that even relevant to the product or not right how much noise there is on the images so yeah 34:00 everything has changed but we have added an extra layer of like AI so which makes 34:06 sure that this is ready for rufus it's ready for you know u ready to go on 34:11 Amazon listing so so first step is al you know it's still the keywords because that's where the most of the traffic is 34:17 coming from but now is the perfect time to make sure your listings are like rules optimized so what we have done is 34:22 just added an extra layer of AI optimization so some people there they're like back they're hitting rewind 34:28 right now on the podcast they're driving their car like Wait a few a minute ago he said what the hell did he say Amazon 34:33 recition reconnaissance edition what did he say what is Amazon recognition tell a 34:38 lot of people don't know what that is uh can you explain what that is it's a free thing that Amazon provides part of AWS but can you explain what that is and how 34:45 that's a very valuable tool that a lot of people don't even know exists and how to use it yeah it's it's it's a free tool uh by AWS Amazon so where you can 34:52 like sign up if you don't have account sign up you can upload your image I would recommend you should do for all of your listing images upload your images 34:58 and then Amazon you know recognition system would give you some keywords or you know some words like what it really 35:04 understood from that image and you will be able to tell if it's relevant or not if it's not relevant that means your 35:10 image is very busy you need to change that if it really you know if it recognizes it perfectly that means your 35:15 image is optimized for AI and Rufus will you know identify your images like really quickly so it's it's just like a 35:22 very easy to use software that you can try today it gives you a score and it tells you how it interprets it what it 35:28 thinks it is an example I've given is I I put uh for my phone uh I used to have on the back of the phone I had some 35:34 little uh reading glasses and like a little case that would just stick on the back of the phone like little reading glasses for old men you know when you're 35:40 trying to read a menu and you can't read the small type and you just stick them on your nose and so I I took those and I just put it just slightly off the phone 35:47 i took a picture and I put it into recognition i said what is this and it came back and said it's a mobile phone 35:52 got that part right sitting on a desk and all these things but then it thought the glasses were a keychain and so it 35:58 actually came back and said "Uh with with a key chain to hold keys." And so that told me instantly that I got to 36:03 adjust this picture i got to change the picture and change the positioning to make it much more clear by either 36:08 pulling that those glasses out more and showing more of them or putting them on top or doing something different so and 36:14 then rerunning the test to see okay now does it know that they're they're actually little reading glasses and uh 36:19 portable reading glasses and not actually a keychain because if I had left it the same way the human sees it they go "Oh okay i know what that is." 36:25 or uh but the the AI interpret it wrong and that would completely trash my rankings and my my listings and how much 36:31 time I show and everything so that's how important it is little minor tweaks 36:36 adjustments or like what you said something in the background that maybe needs to go cuz it's confusing it you know it could be a the setting it's in 36:43 or it could be just even a prop that's on a shelf uh that that confuses it um these are these are becoming more and 36:49 more important things and if you're not doing that or your your agency that's is not doing that then uh you need to get 36:55 on them uh cuz this is where it's all this is where it's going what are you seeing with AI people using AI right now 37:01 a lot of Amazon sellers when it comes to listings I'll ask Amazon sell are using AI some of them are like still not using 37:06 it but some of them say "Yeah oh yeah I'm using AI but they really don't understand AI." You said something in the beginning where you had 150 people 37:13 now you have 100 some of that's because a systems automation and probably some AI stuff with agents and other things that you can start to implement that's 37:20 where we're we're going on stuff but most people's interpretation of AI is using chat GBT to write an email or 37:26 using it to analyze some reviews on your listing and give you a basic sentiment that's their extent of knowledge of AI 37:32 and that's barely touching the surface uh of AI where do you see AI going for 37:38 e-commerce sell not not how it's going to affect your agency necessarily because I have some strong ideas on how that's going to affect and you probably know too but how is it going to affect 37:46 just the fundamental e-commerce selling i think it's going to like I I believe 37:51 that the chat GPT is just going to be you know the new default if you think you are using AI chat GPT and you know 37:57 you're using chat GPT you're ahead of everybody else no that's not the case you're still at the baseline because that's the new new default um how I 38:05 would think for e-commerce sellers I think uh you can start from with the product research or product development right the AI can give you like really 38:11 cool ideas are are you are are you asking in spec specifically to like in a day of Amazon sellers life or in general 38:19 e-commerce like what just I mean AI is going to affect all aspects of e-commerce i mean the way I the way I look at it is it's agents are going to 38:25 become major players like you just said on product development you're going to be able to have agents that actually go 38:31 out and do are constantly monitoring the marketplace and trends and other listings and other other sites and 38:37 marketplaces and social media post what people are posting about and going to it's going to pick up on trends and opportunities really really fast and be 38:44 able to automatically iterate on those and come up with really cool ideas through its vast knowledge base and then 38:51 actually send that over to someone like Alibaba and have and Alibaba will have another agent that oh yeah okay let me 38:57 take a look at this let me see if there's any factories that can do this or send that out to some factories that have uh agents working and they say "Oh 39:03 yeah we can do this here's the CAD drawing back here's the cost." Uh everything's going to be like the the the time to market is going to be 39:09 drastically reduced and then just on logistics side AI optimizing logistics 39:14 chains and like being able to totally hone in forecasting just like it is right now for weather forecasting is 39:20 getting better a lot of that's because of AI AI systems and then just workers i mean you're going to it's if you got a 39:26 $100 million brand you probably have 10 20 50 100 people working for you right now maybe more i think you're going to 39:32 be able to do that with five people and I think it's going to become where you got 100 people working for you right now you're probably going to in a few years 39:39 probably be able to cut that to 10 to 20 uh and and each of those humans is going to be overseeing AI workers uh so you 39:47 still need humans humans aren't going away but you're going to have a guy overseeing your your ad creative department your your Facebook department 39:54 your Amazon A+ department and there's five AI agents that are doing all the stuff that humans are doing now much 40:00 more efficiently much better and much faster and so I see that happening and the sellers that don't adapt and aren't 40:07 using these technologies in their back-end systems to actually stay a step ahead are going to get left behind that 40:14 is that is so true you know we used to flex like okay how many team members do you have oh you have 100 in the future 40:20 it will be the flex will be how many AI agents do you have you know in the in the company so I think it makes a 40:25 complete sense there are a couple of agents that I can I can probably share that I'm using you know within my within 40:30 my agency first one is the customer avatar builder like genenspark.ai AI if you haven't used it like and I think it's a great tool it gives you like free 40:37 uh credits to start with you can go to like genpark tell it to you know give me a very simple prompt like um go to 40:44 amazon.com search for xyz keyword like read all the reviews like analyze you 40:50 know all competitors and build me a customer avatar give me pain points their key purchasing factors uh you know 40:57 their key motivation buying factors and create a nice sharable PDF document for me it will actually go and do that is 41:04 this a GPT or is this an agent it's an agent okay well it will actually do that 41:09 right so same thing with u with like I have I the second agent I call is the CTR agent so for example I would give 41:16 the same prompt like hey go to amazon.com search for this keyword and analyze top 50 Amazon listing main 41:23 images you know give me a pie chart or like of the top patterns like what kind 41:29 of different patterns in the main images you identify so it will actually do that you know it will give you a nice PDF 41:34 report on like okay 100% of this you know main images have white background 92% of them are using product packaging 41:41 you know 45% of them are using like hand models in the main image it will give you like all those patterns which main 41:47 pe you know people are using so and now you can just look at that pie chart and be like okay you know in order to break 41:52 this pattern or you know for a scroll stopper main image I have to do something else now I can't think of product packaging I you know I don't 41:58 want to have a hand model you know so it just saves you a lot of time so these are like few examples of you know AI 42:04 agents that I'm using you know my team is using like every single day using GenSpark so I think eventually Kevin 42:10 there will be just one software which has like lot of you know agents built into it uh it won't surprise me if this 42:17 happens in the next two to five years where you're going to have you're going to upload instead of seven or nine list 42:23 pictures for your listing you're going to upload 200 and you're going to upload and you're 42:28 going to have one back on your case of uh the GPS maybe you don't have the separate listings but maybe you have one 42:34 that shows the the the parent uh checking their child's GPS where they were and you have another one that's a 42:39 trucker logging showing his log and how much money he made because it tracked everything he did and all the stop signs 42:45 and whatever it does and you have another one and Amazon knows they have all that massive data they're going to 42:50 change the images and the copy based on based on who that person is and not 42:57 based on what you think that person is based on what they know that person is now they may do that all with AI and 43:02 instantly take your base core and change it up they're kind of messing with some of this now or they may let us have more 43:09 control where we upload certain ones and they just fill in the gaps but I can see that it going to that level and the 43:15 conversion should go through the roof and people are going to get everybody's going to say that's me when I do a search for GPS Amazon knows i mean if 43:23 you ever pulled your report from Amazon you can actually go pull a report it's free of what Amazon knows about you mine 43:29 when I did it like two years ago was 750 pages PDF and it's everything I've ever 43:35 added to my cart taken out every Prime video I've ever watched when I paused it and when how long it took me to come back every everything I mean everything 43:43 in the whole Amazon ecosystem from television to buying online to AWS to 43:48 whatever is all there they can that data is immensely valuable and they can customize that and that's I think where 43:56 we're going to go and you start to see this now with some of the perplexity and Chad GBT putting some shopping stuff it's rudimentary it's crude right now 44:02 it's not It's not great but this is going to evolve it's like it's like the first iPhone or the first iPad iPod i 44:08 mean I remember the first iPod came out as a big brick and only would hold a thousand song or 10,000 songs or 44:13 whatever it was it was way better than the Sony Walkman with a cassette player um that's where we're at right now is 44:19 we're in that first iPad or iPod that is replacing the Sony Walkman but this is 44:24 going to radically change and voice you tack on voice on the top of this especially the younger generation 80 44:31 something percent of the younger generation does not they don't type on a keyboard they they talk and that's a whole different way of search and a 44:37 whole different way of pro providing information too so what are your thoughts on all this i think you're 44:43 absolutely correct Kevin uh you touched on one of those things which is like really resonates with me you know like 44:49 instead of like having seven images maybe you'll have 200 images and Amazon will automatically change depending on who's buying right so I think a lot of 44:56 people think that you know even like creative agencies you know will will no longer be in the business but but now I 45:03 think it's just going to But wait but wait before you go there I'm going stop you for a second i'm going to interrupt 45:08 you you saw what Zuckerberg just recently did back in May where he 45:13 announced that on on Facebook on meta ads you no longer have to give them the 45:19 creative or the ads you just tell them I got this to sell they'll sell it for you they know how to create they'll they 45:24 have an AI create the whole ad create everything and so it's basically it's 45:29 hands-off you know I don't know how much meta advertising you you're involved with but 5 years ago you had to upload 45:35 um lookalike audiences and you had to give feed data and like okay I want more people like this and I want to go after 45:41 these keywords or this subgroups now on Facebook you you basically just put it 45:46 on and say go find me the people and it finds you the people but it's going to get to the point where they're actually going to create the ads and everything too but so what do I mean I agree with 45:54 you that creative agencies are not going to go away uh you still need the humans uh but at the bottom level the people 46:00 that were going after the fiber you know that are what we were talking about earlier the people that are just on the budget and want the fiber they're going 46:05 to have an option that's pretty damn good that don't cost much if anything so now how are you as an agency going to 46:11 evolve to make to keep people like look no you need us humans you need Kamal and 46:16 his gang um because uh they know a thing or two that the the robots don't i think 46:21 that's that that is that is so true right so um there are like a lot more 46:26 things that you know uh that humans would always bring you know bring to the table right for example you know you can 46:34 create images from chat GPT right which it's not perfect yet but I think it will 46:40 be eventually right it's you know it it will happen but is that AI also going to make sure that 46:46 your images which are created are they like rufus optimized Are those like you know passing the recognition test are 46:53 they like speaking to a generic audience or are they speaking to uh you know to 46:58 the relevant audience that you want to speak with right are you like continuously testing right are you doing 47:04 like split testing on them the manage your experiments like how well your ads are performing like how many creatives 47:11 are you creating for example you're running like sponsored video ads there's like hundreds of keywords like is your 47:17 maybe now you need 100 different videos for each keyword to be more relevant right so now when people search for that 47:23 specific keyword they see a very specific video ad they can think oh that's me and then they click on that so 47:30 now each keyword may have like you know let's say you have 200 keywords you might need 200 videos you know for your 47:35 ads to be performing at the best right and it's just like uh these are just few 47:40 areas that I could think of like right away but I'm pretty sure there are like lot more in-depth um things you know 47:47 which which needs to be uh you know which needs to be considered whether should I do it with by AI or or an 47:54 expert when people come to us Kevin they you know then they normally come when their ads are not profitable when they 48:00 launched a product and it's not selling you know when they did something from Fiverr it's not selling and they then 48:06 you know then they look at the competitors like wow their listing images are so good my I did not create that good of images that's when they 48:12 come to us so there are problems you know I think the CVR problem isn't going to go away uh I think the CTR problem 48:19 you know the traffic conversions I think those are the real problems that we solve creatives is just a way of solving 48:25 those problems it's one of those areas so I think u we still have like I think solid few years before and AI is 48:34 changing like so fast i'm I'm you know I'm all in for embracing like I don't want to be that guy who's like against AIO it's a bad thing i think we're 48:40 adapting it very very quickly uh but you know I guess we're going to add value 48:46 you know a lot more than you know just GBT image would add so what you guys I 48:52 mean it's called AMZ one step i'm assuming that means you just got to take one step and we take care of everything 48:57 for you so what all besides creating images what else do you guys do uh we're you know the name one step you know the 49:04 idea was that we would be a full service agency do everything for Amazon sellers but uh but people you know the sellers 49:09 when they worked with us they keep coming back for creatives they really liked what we did uh so that's how we started focusing only on the creatives 49:16 but we but we do manage like little bit of PPC you know for a handful of clients but mainly it's images videos uh A+ 49:23 content uh we do a lot of like split testing for for sellers we do a lot of uh you know manage your experiments we 49:29 manage their like you know listings month to month make sure that you know they're they're always on top so that's 49:35 the only thing we're doing right now and also building uh an internal tool which will help us uh you know become AI 49:41 enabled and eventually maybe that that software could also help like other agencies or big sellers the idea is like 49:47 you know you can generate different image concepts you can generate like different uh like video different types 49:54 of like video ads you know just using that software if there were to replace somebody you know instead of like 50:00 someone else replacing us we might as well you know replace oursel with a with a with a tool so we're we're in process 50:05 of building that so these are the only core two things uh that we have and and you said you have two to 300 clients 50:12 right now uh are you advertising or is it pretty much word of mouth people coming to you and like because you did a 50:17 good job for somebody else and they're referring their their friends or are you having to go out there because a lot of people say the agency business is 50:23 cutthroat it's all about you know people come and they stay for 3 months or they and they move on because someone else is cheaper or something didn't work or are 50:30 you see are you do you experience that or do you have most your people staying longterm we're we're not monthtomonth we're like 50:37 a project based like if you have a listing we'll get it done but 60 to 65% of our business comes from like the 50:42 repeat uh sellers like they they have a new product that they want to launch that's when they come come back to us 50:48 that's like our uh main where the business comes from but the newer one I think it's it's coming from like all 50:54 over the place where like we're on Google you know we're I'm on podcast conferences traveling you know there's 50:59 we have partnerships with you know with coaches consultants YouTubers influencers uh that's where a lot of 51:05 clients come come from and but that's not the real unique selling proposition kevin I think the the the sellers they 51:13 come to us mainly because they're having a problem they're having a painoint right most people they they advertise 51:19 them as you know a CTR or CVR expert we would be like hey we're Amazon product photography company when we do advertise 51:25 so you know when they're looking for product photographer when they speak with us oh you also know CTR and CVR 51:30 perfect fit nobody's like searching for I need a CTR or CVR expert they're looking for I need a graphic designer so 51:35 then they see us and that's when they come you know they're looking for product video company right so we're trying our like our approach has been a 51:43 very like search intent or or a problem focus so that's how a lot of sellers 51:48 they they find us they come to us that's the secret sauce so do you have a a success story that you can share with me 51:54 like somebody that came to you their listing was just they were just tanking the sales are going down down down they 51:59 couldn't figure it out you guys got in under the hood uh changed the oil uh fixed fixed a few things put some new 52:05 tires on and they went from they were at a million bucks and they went down to 100,000 and you turned them around now 52:11 they're doing 10 million do you have some sort of story like that where you can give me an example of how the power 52:17 of what you guys do can change the course of business yeah absolutely maybe I'll give two examples one for like a 52:23 really big listing that was already doing like 300,000 it's called like the sweat wipes uh it was 300 doing 300,000 52:30 per month and what we did we just did minor optimizations on the main image maybe there was a unisex part we made it 52:37 slightly bigger we added uh you know how many wipes like days of supply there was we added it on the product label um you 52:44 know we changed the color on you know on the product packaging things which were not visible before made it visible 52:50 afterwards just by changing like minor things on the main image and just by doing one main image experiment like we 52:57 we tested on product pinion first then we tested on a manager experiment the results were astonishing right so like 53:03 100,000 more just by not even changing the main image just by doing minor 53:08 changes on the same main image from 300,000 per month to 400,000 per month if you search for like sweat wipes sweat 53:14 block wipes you'll see a lot of um like a lot of products and one of them one of those like you know is done by us and 53:20 another example would be like a brand new listing right so we created a listing from scratch then every single 53:27 month we tested new creatives you know we kept increasing the CTR we kept increasing the conversion rate like you 53:32 know six months down the road that listing is doing like $65,000 a month we started working with them from zero uh 53:38 when it was a brand new listing and it's already doing so we have seen like PPC cost we did not even like try like fancy 53:45 PPC you know strategies like just by making better creatives your their ad performance was keep getting better and 53:50 better and better so these are a couple of you know uh case studies uh that that I have and you can also like you know 53:56 check Trust Pilot reviews like we have like more than 400 five star reviews people people really you know enjoy 54:02 working with us uh so yeah so where's where are most of your the the creative 54:07 people are they Canadian based the 15 20 people that's in the office there are they in the Philippines i mean where do 54:12 you find that the best creative talent lies whether that's digital artist or 54:17 video guys or what where where is there a pocket you know there's always that people say oh India is great for 54:23 programmers go to Bangladesh if you I mean go to uh um some of the towns in India if you if you want not Bangladesh 54:29 uh if you want uh really good uh programmers if you want you know really good chefs go to France uh you know so 54:34 so where where's the what's the creative hub of the world I think I break it down 54:39 into like two different sections uh the best combination which worked really well for us is having the conversion 54:45 rate optimization specialist North America and like US or Canada works best for like if you're looking for like 54:50 conversion rate optimization minds because they understand the culture and the and the Yeah exactly they know like you know they know like how to shop on 54:56 Amazon what people are looking for they know like a lot more but in order for 55:01 you know their strategy to get into like the execution and make it perfect eastern Europe works really well uh you 55:08 know the designers there you know in the UK Ukraine like Romania you know those 55:13 countries they they have like really really solid talent for like design-wise 55:18 you know even like South America has has a good one but Eastern Europe works really really well for us 55:24 awesome well if people want to learn more about your company and what you what you guys do what's the best way for them to follow you or to reach out to 55:30 your company and learn more yeah you can uh follow me on LinkedIn or you can just go to www.amz1step.com 55:37 uh fill in a forum if you want to speak with us we're happy to happy to chat um but yeah you can also find us on like 55:44 Instagram Facebook it's AMZ OneEP awesome well Kamal I really appreciate you coming on today and uh and chatting 55:50 with me for for a little hour here it went really quick thank you so much Kevin it was fun awesome 55:56 so hopefully Kamal and I just convinced you it's time to get off your butt and spend a little bit of money and a little 56:01 bit of effort and better your Amazon listings better those images better that copy better that A+ because there's 56:08 nothing that's going to have a more immediate impact almost within hours sometimes within days at least you're 56:14 going to see an immediate impact by making these changes and some of the stuff that we talked about so hopefully this has inspired you to uh take a 56:19 double look and double check what you're doing and do some testing and see if you can't add that extra $100,000 a month 56:25 just like he talked about the uh the sweat guys did to your listing we'll be back again next week with another 56:30 incredible and awesome episode of the AM podcast in the meantime be sure you're checking out my newsletter billiondollscellers.com 56:37 it's totally free every Monday and Thursday a brand new edition that comes out with actionable tactical tips 56:42 strategies resources and everything when it comes to selling e-commerce on Amazon 56:47 Tik Tok shop AI and so on next week I've got a guest going to be talking about some strategies with creators i think 56:53 you're going to really like this episode next week so make sure you tune in next Thursday for a brand new episode of AM 56:59 Podcast until then take care lights out 57:05 [Music]